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    Itc

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    akshay chothe
    The document provides information about Indian Tobacco Company Limited (ITC): - ITC is one of India's most valuable companies with a market capitalization of around Rs. 3.2 lakh crores and is a US$10.8 billion enterprise. - ITC has established over 25 world-class brands across various consumer goods categories like food, personal care, education and home care. - ITC is a leader in sustainable business practices and is the only company of its size to be 'water positive', 'carbon positive', and 'solid waste recycling positive' for many years.

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    Itc

    Uploaded by

    akshay chothe
    2K views19 pages
    The document provides information about Indian Tobacco Company Limited (ITC): - ITC is one of India's most valuable companies with a market capitalization of around Rs. 3.2 lakh crores and is a US$10.8 billion enterprise. - ITC has established over 25 world-class brands across various consumer goods categories like food, personal care, education and home care. - ITC is a leader in sustainable business practices and is the only company of its size to be 'water positive', 'carbon positive', and 'solid waste recycling positive' for many years.

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    The document provides information about Indian Tobacco Company Limited (ITC): - ITC is one of India's most valuable companies with a market capitalization of around Rs. 3.2 lakh crores and is a US$10.8 billion enterprise. - ITC has established over 25 world-class brands across various consumer goods categories like food, personal care, education and home care. - ITC is a leader in sustainable business practices and is the only company of its size to be 'water positive', 'carbon positive', and 'solid waste recycling positive' for many years.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views19 pages

    Itc

    Uploaded by

    akshay chothe
    The document provides information about Indian Tobacco Company Limited (ITC): - ITC is one of India's most valuable companies with a market capitalization of around Rs. 3.2 lakh crores and is a US$10.8 billion enterprise. - ITC has established over 25 world-class brands across various consumer goods categories like food, personal care, education and home care. - ITC is a leader in sustainable business practices and is the only company of its size to be 'water positive', 'carbon positive', and 'solid waste recycling positive' for many years.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    INDIAN TOBACCO COMPANY LIMITED

    ITC
     One of India’s most Admired and Valuable companies - Market
    Capitalisation: ~Rs. 3.2 lakh crores
     A US$ 10.8 billion enterprise by Gross Sales Value - 60% of net revenue
    from non-Cigarette segments
     Leading Fast Moving Consumer Goods (FMCG) marketer in India -
    Established over 25 world-class mother brands within a short span of time
     10 year Value Addition ~ Rs. 3.5 lakh crores (US$ 59 billion). - Among the
    top tax payers in the country
     ITC & its Group Companies employ over 34,000 people directly;
    Sustainable development models and value chains have supported creation
    of ~6 million sustainable livelihoods
     A global exemplar in sustainable business practices - Only enterprise in the
    world of comparable dimensions to have achieved and sustained the 3 key
    global indices of environmental sustainability of being 'water positive' (for
    17 years), 'carbon positive' (for 14 years), and 'solid waste recycling
    positive' (for 12 years)
    MARKET SHARE
    PRODUCT CATEGORY
    FOOD AND FOOD PRODUCTS
    RECENT LAUNCHES.
    GROWTH IN FMCG PRODUCT
    AGRIBUSINESS
    ITC’S AGRI COMMODITY
    BUSINESS
     Distinctive sourcing capability for ITC’s Branded Packaged Foods Businesses − Identity-

    preserved superior quality wheat for ‘Aashirvaad’ atta − Superior quality Indian fruit pulp for ‘B

    Natural’ range of juices − Sourcing support for ‘Aashirvaad’ and ‘ITC Master Chef’ spices −

    Scale up in milk procurement for ‘Aashirvaad Svasti’ range dairy products

     Farm linkages in 17 States covering Wheat, Oilseeds, Coffee, Spices, Milk etc.

     Unique Customer Relationship Management programme for commodity customers in both

    domestic and international markets

     Leveraging Information Technology for the transformational ‘e-Choupal’ initiative – Rural

    India’s largest Internet-based intervention with over 35000 villages linked through around 6100

    e-Choupals servicing about 4 million farmers – Strategic sourcing support to the Branded

    Packaged Foods Businesses – Cost-effective sourcing for exports/domestic external business

     Value-Added segment scaled up ‒ Frozen Snacks continues to receive encouraging consumer

    response, and being scaled up. ‒ Launched attribute based Staples (Maida & Suji) in the Food

    Service channel.
    MARKETING STRATERGY
    SEGMENTATION, TARGETING, POSITIONING
    IN THE MARKETING STRATEGY OF ITC-

     ITC as a brand caters to the needs of a diverse


    range of consumer segments which is done by
    segmenting the population based on similar
    sorts of characteristics.
     ITC uses a mix of geographic demographic and 
    psychographic segmentation variables such as
    profession, income class, gender, age, region,
    behavior etc.
     ITC uses selective and differentiated targeting 
    strategy is used by the company for offerings of
    the different group of companies.
    BCG MATRIX IN THE MARKETING STRATEGY OF ITC –
    BRAND EQUITY IN
    THE MARKETING STRATEGY OF
    ITC –
     ITC has been ranked 772 on Forbes magazine list of top
    2000 companies globally. The brand has been valued at
    $51.5 billion as of June 2018.
     ITC also features at 239ranksk in worlds best employers
    list of Forbes Magazine and Asia’s 50 biggest
    performing companies list compiled by Business Week.
    DISTRIBUTION STRATEGY IN THE MARKETING
    STRATEGY OF ITC –

    The company operates with its own sales channel, products are made available to the
    wholesale dealers through Carried & Forward Agents (CFA’s) which is then forwarded
    to the Retailers in towns directly or through Small Wholesale Dealers to reach the
    consumers in the remotest of locations of the country.
    CUSTOMER ANALYSIS IN THE
    MARKETING STRATEGY OF ITC –
     With its varied range of products and services, ITC
    caters customers to all range of customers ranging from
    the age group of 5-60 years and even morewith its
    products ranging from Candyman, Mint-o to Aashirvaad
    etc.
     In B2B segment ITC serves to the needs of various
    companies as well though ITC Infotech in IT sector to
    ITC Hotels in the Hospitality sector.
    PROMOTIONAL STRATEGY IN THE
    MARKETING STRATEGY OF ITC –

     Over the years ITC has been doing Surrogate


    Advertising for its Wills brand of Cigarettes.
     For various segments like Ashirvaad, Bingo, Sunfeast,
    Bingo in Food products Fiama, Di wills, Engage in
    Personal care segment and education stationary segment
    Classmate ITC has been using both Above the Line (
    ATL) and Below the Line (BTL) advertising strategies
    with the frequent advertisement appearing on Televisions
    and Newspapers respectively
    THANK YOU

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