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    Assignment-G1 Marketing Management (Mms-A Sem 2) Group-7: Levels of Values

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    Alisha Oberoi
    This document contains information about 4 sub-segments of Indian youth who are considering immigration to Canada through PR agencies. It describes the key motivations and characteristics of each sub-segment: 1. "Copy-Cat" - Youth who want to mimic the success of friends/relatives in Canada. 2. "Shaadi se Bhago" - Youth failures who are forced to marry but find an escape through PR agencies. 3. "Pateli" - Wealthy youth from SEC A/B who want respect and status from a Canadian Green Card. 4. "Jugadu" - Explorers who immigrate for new opportunities as they have failed in India. Each sub

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    Assignment-G1 Marketing Management (Mms-A Sem 2) Group-7: Levels of Values

    Uploaded by

    Alisha Oberoi
    51 views17 pages
    This document contains information about 4 sub-segments of Indian youth who are considering immigration to Canada through PR agencies. It describes the key motivations and characteristics of each sub-segment: 1. "Copy-Cat" - Youth who want to mimic the success of friends/relatives in Canada. 2. "Shaadi se Bhago" - Youth failures who are forced to marry but find an escape through PR agencies. 3. "Pateli" - Wealthy youth from SEC A/B who want respect and status from a Canadian Green Card. 4. "Jugadu" - Explorers who immigrate for new opportunities as they have failed in India. Each sub

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    07_MMS A_G1_2018-2020(week2) (1) (1)

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    This document contains information about 4 sub-segments of Indian youth who are considering immigration to Canada through PR agencies. It describes the key motivations and characteristics of each sub-segment: 1. "Copy-Cat" - Youth who want to mimic the success of friends/relatives in Canada. 2. "Shaadi se Bhago" - Youth failures who are forced to marry but find an escape through PR agencies. 3. "Pateli" - Wealthy youth from SEC A/B who want respect and status from a Canadian Green Card. 4. "Jugadu" - Explorers who immigrate for new opportunities as they have failed in India. Each sub

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    51 views17 pages

    Assignment-G1 Marketing Management (Mms-A Sem 2) Group-7: Levels of Values

    Uploaded by

    Alisha Oberoi
    This document contains information about 4 sub-segments of Indian youth who are considering immigration to Canada through PR agencies. It describes the key motivations and characteristics of each sub-segment: 1. "Copy-Cat" - Youth who want to mimic the success of friends/relatives in Canada. 2. "Shaadi se Bhago" - Youth failures who are forced to marry but find an escape through PR agencies. 3. "Pateli" - Wealthy youth from SEC A/B who want respect and status from a Canadian Green Card. 4. "Jugadu" - Explorers who immigrate for new opportunities as they have failed in India. Each sub

    Copyright:

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    of 17

    Assignment-G1

    Marketing
    Management
    (MMS-A SEM
    2) Levels of values
    Group-7
    Planning
    80
    Multicul… Direction
    Standar… 60 Motivati…
    Belongin… 40 Docume…
    20
    Trade 0 Guidance Levels of values
    Tax… Safety…
    Citizens… Training
    Healthca… Encoura…
    New…
    Nikita Mistry Priyanka Parab
    Team
    Roll No- 43 Roll No- 48 Members
    Nikita.mistry@aimsr Priyanka.Parab@ai
    .edu.in msr.edu,in And
    Details
    Pooja Gupta Kalpesh Kulkarni
    Roll No- 23 Roll No- 37
    Pooja.gupta@aim Kalpesh.Kulkarni@ai
    sr.edu.in msr.edu.in

    Gayathri Nair Srishti Pande


    Roll No- 45 Roll No- 47
    Gayathri.nair@aim Srishti.pande@aim
    sr.edu.in sr.edu.in

    Nehal Diwate
    Roll No- 15
    nehal.diwate@ai
    msr.edu.in
    Service Details:

    • Canadian PR agency
    Service
    • Age: 20-35 Youth
    • Indian Failures
    • SEC- A & B
    Bunch of benefits
    ◦ Money ◦ Trade ◦ Independence ◦ Planning
    ◦ New ◦ Freedom ◦ Family tradition ◦ Optimism
    opportunities
    ◦ Belongingness ◦ Respect ◦ Infrastructure
    ◦ Jobs
    ◦ Equality ◦ Consultancy ◦ Time
    ◦ Healthcare
    ◦ Standard of management
    ◦ Brands living ◦ Self-reflection
    ◦ Documentation
    ◦ Citizenship ◦ Multiculture ◦ Motivation
    ◦ Focus
    ◦ New ◦ Happiness ◦ Reduce stress
    Technology ◦ Loans
    ◦ Guidance ◦ Strength
    ◦ Cannabis ◦ Overcome
    ◦ Study material ◦ Persistence
    ◦ Nature procrastination
    ◦ Admission ◦ Courage
    ◦ Diversity ◦ Create belief
    ◦ Anti-racism ◦ Overcoming
    ◦ Tax and trade ◦ Encouragement
    benefit ◦ Safety mistakes
    ◦ Low business ◦ Training ◦ Self esteem
    comp ◦ Build attitude
    1. Planning 13. Tax benefit
    2. Direction 14. Trade
    3. Motivation 15. Belongingness
    4. Documentatio 16. Standard of
    List of total n living

    18 benefits 5. Guidance
    6. Safety and
    17. Multiculture
    18. Build attitude
    security
    7. Training
    8. Encourageme
    nt
    9. New-
    opportunities
    10. Healthcare
    11. Citizenship
    12. Technology
    Sub-segment 1-
    Copy Cat
    ◦ Youth may try to mimic a friend
    or a relative by their results and
    success
    ◦ They may get attracted towards
    benefits enjoyed by Canadian
    friend/relative
    Sub-segment number Copy-Cat
    1

    Customer profiling Planning, Direction, Motivation,


    Documentation
    Guidance, Safety and security, Training,
    Levels of values Encouragement, New-opportunities
    Healthcare, Citizenship, Tax benefit,
    Trade
    Belongingness, Standard of living,
    Planning
    Multiculture 80 Direction
    Multiculture
    70
    Standard of… 60 Motivation
    50
    40 Geographic Segment India
    Belongingness 30 Documentati…
    20
    10 Demographic Segment Age group- 20-35 years old Adult
    Trade 0 Guidance
    SEC Segment A and B SEC
    Tax Benefit Safety and…

    Citizenship Training Psychographic Segment Canadian PR agency


    Healthcare Encouragem… Media Plan
    New…
    Levels of
    values

    Guestimation and market


    sizing
    Sub-segment 2- Shaadi
    se Bhago
    • This sub-segment in found among
    the youth failures at an age where
    they are forced to get married by
    their parents
    • They find a new gateway through
    PR agencies
    Sub-segment number Shaadi se Bhago
    2

    Customer profiling Planning, Direction, Motivation,


    Documentation
    Guidance, Safety and security, Training,
    Encouragement, New-opportunities
    Healthcare, Citizenship, Tax benefit,
    Trade
    Belongingness, Standard of living,
    Multiculture

    Geographic Segment India

    Demographic Segment Age group- 20-35 years old Adult

    SEC Segment A and B SEC

    Psychographic Segment Canadian PR agency

    Media Plan

    Guestimation and market


    sizing
    Sub-segment 3- Pateli
    • Youth belonging to SEC- A and B
    generally are affluent
    • Failures of these category have
    lot of parent owned money to
    spend and show-off
    • They move to Canada so that they
    get respect and importance in the
    society by owning Canadian
    Green-card
    Sub-segment number Pateli
    3

    Customer profiling Planning, Direction, Motivation,


    Documentation
    Levels of values Guidance, Safety and security, Training,
    Encouragement, New-opportunities
    Healthcare, Citizenship, Tax benefit,
    Planning
    Trade
    Multiculture 80 Direction
    Belongingness, Standard of living,
    Standard of living 60 Motivation Multiculture
    40
    Belongingness Documentation
    20 Geographic Segment India
    Trade 0 Guidance
    Levels Segment
    Demographic of values Age group- 20-35 years old Adult
    Tax Benefit Safety and…
    SEC Segment A and B SEC
    Citizenship Training
    Psychographic Segment Canadian PR agency
    Healthcare Encouragement
    New… Media Plan

    Guestimation and market


    sizing
    Sub-segment 4-
    Jugadu
    • This sub-segment immigrates for
    new opportunities
    • Since they have failed in their own
    country, they try to find out new
    opportunities by immigrating to
    Canada
    • They are categorised as explorers
    as they are in their trail and error
    period
    Sub-segment number Jugadu
    4

    Customer profiling Planning, Direction, Motivation,


    Documentation
    Guidance, Safety and security, Training,
    Encouragement, New-opportunities
    Healthcare, Citizenship, Tax benefit,
    Trade
    Belongingness, Standard of living,
    Multiculture

    Geographic Segment India

    Demographic Segment Age group- 20-35 years old Adult

    SEC Segment A and B SEC

    Psychographic Segment Canadian PR agency

    Media Plan

    Guestimation and market


    sizing
    Sub-segment 5- Parampara

    • Some families of SEC-A and B are


    already settled in Canada
    • It becomes a family tradition to get
    settled in Canada
    • Youth failures of this segment
    immigrate to Canada to follow their
    family tradition and seek success
    Sub-segment Parampara
    number 5
    Customer profiling Planning, Direction, Motivation,
    Documentation
    Guidance, Safety and security,
    Training, Encouragement, New-
    opportunities
    Planning
    100
    Multiculture Direction
    Healthcare, Citizenship, Tax benefit,
    Standard of 80 Trade
    Motivation
    living 60 Belongingness, Standard of living,
    Belongingness 40 Documentation Multiculture
    20 Geographic Segment India
    Trade 0 Guidance
    Safety and Demographic Segment Age group- 20-35 years old Adult
    Tax Benefit
    security
    SEC Segment A and B SEC
    Citizenship Training
    Healthcare Encouragement Psychographic Segment Canadian PR agency
    New
    Opportunities Media Plan

    Levels of values
    Column1

    Guestimation and
    market sizing
    Sub-segment 6-
    Swayamvar
    • SEC- A and B failures may
    immigrate for new
    marriage proposals from
    Canadian citizen
    • As they are failures the
    chances of getting
    marriage proposal in their
    country is difficult
    Sub-segment number 6 SWAYAMVAR
    Customer profiling Planning, Direction, Motivation,
    Level of values Documentation
    Level of values Guidance, Safety and security,
    Training, Encouragement, New-
    opportunities
    Planning
    Multiculture 100 Direction Healthcare, Citizenship, Tax
    Standard of… 80 Motivation
    benefit, Trade
    60 Belongingness, Standard of living,
    Belongingness 40 Doccumentat… Multiculture
    20
    Trade 0 Guidence Geographic Segment India
    Tax Benefit Safety and… Demographic Segment Age group- 20-35 years old Adult
    Citizenship Training
    Healthcare Encourageme… SEC Segment A and B SEC
    New-…
    Psychographic Segment Canadian PR agency
    Media Plan Social Media Ads for Citizenship,
    safety and multiculture
    environment
    Free Counselling sessions
    Event Creation & Promotion
    Special offers for singles
    Guestimation and market TAM
    sizing

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