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    Dayens Catering Services

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    denden007
    Dayen's Catering Services is a catering business in Biliran Province that specializes in weddings and events. It was established in 1994 and has since expanded its services. The business aims to be the leading caterer through product innovation and excellent customer service. A situation analysis found demand exceeds current supply by nearly 2,000 reservations per year. The business objectives for the upcoming year include improving quality, introducing new packages and menus, strengthening customer communication, and training staff.

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    Dayens Catering Services

    Uploaded by

    denden007
    176 views19 pages
    Dayen's Catering Services is a catering business in Biliran Province that specializes in weddings and events. It was established in 1994 and has since expanded its services. The business aims to be the leading caterer through product innovation and excellent customer service. A situation analysis found demand exceeds current supply by nearly 2,000 reservations per year. The business objectives for the upcoming year include improving quality, introducing new packages and menus, strengthening customer communication, and training staff.

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    Dayen's Catering Services is a catering business in Biliran Province that specializes in weddings and events. It was established in 1994 and has since expanded its services. The business aims to be the leading caterer through product innovation and excellent customer service. A situation analysis found demand exceeds current supply by nearly 2,000 reservations per year. The business objectives for the upcoming year include improving quality, introducing new packages and menus, strengthening customer communication, and training staff.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    176 views19 pages

    Dayens Catering Services

    Uploaded by

    denden007
    Dayen's Catering Services is a catering business in Biliran Province that specializes in weddings and events. It was established in 1994 and has since expanded its services. The business aims to be the leading caterer through product innovation and excellent customer service. A situation analysis found demand exceeds current supply by nearly 2,000 reservations per year. The business objectives for the upcoming year include improving quality, introducing new packages and menus, strengthening customer communication, and training staff.

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    © All Rights Reserved
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    Download as ppt, pdf, or txt
    of 19

    Pamantasan ng Lungsod ng Maynila

    Ermita, Manila

    Development of New Enterprise


    Overview of

    Dayen's Catering Services

    Submitted by:
    Marjorie Villaflor Petalio
    BBM MBA
    2012-62091

    Product Tag line:


    Customer's satisfaction is our utmost concern

    'Our Kitchen will always seek towards delivering what


    you truly want with the best that we already have and
    strive to have

    INTRODUCTION:
    Dayen's Catering Services is an off premise caterer specializing in
    weddings, private parties and government events. We remain
    and will continue to deliver to our clients, exemplary food quality and
    efficient and courteous service.
    Dayen's was established in 1994 by Mrs. Marlina Cordero. It was created in
    her greatest desire to build a business that could sustain her family and her
    children's education.
    In the earlier months of year 2000, Dayen's Catering Services (DCS) has then
    expanded to home events like birthdays, house blessings, weddings,
    baptisms, wakes, anniversaries, fiestas, and even to a larger government and
    private establishments.

    INTRODUCTION:
    In the year 2003, Dayens Catering Service was the first to introduce
    controlled buffet which is more efficient compared to the traditional
    open buffet set up.
    Today, Dayens Catering Services remained to be one of the top caterers
    In Biliran despite the new and emerging competitors.

    Dayen's Vision
    Dayens Catering Services aims to be the leading consumer
    choice in the catering industry in the Biliran Province and
    the trendsetter in innovating products and services which will
    give way to future expansions
    Dayen's Mission
    Product Development
    Customer Service
    Quality
    People
    Social Responsibility

    Firms objectives for the upcoming year are as follows:


    To sustain and improve the quality of products and services
    that we deliver to our customers.
    To introduce and reinforce new product packages that
    would suit to the affordability of our customers.
    To innovate new menus that meets the changing tastes
    and preferences of all market segments.
    To have a solid and frequent communication with the
    customers for a lasting concrete relationship with them.

    To motivate the member of the workforce to be more efficient


    and exercise exceptional service towards the clients.
    To train the staff posted with the new techniques and ways of
    customer service.
    To fix and restore equipments as well as the means of transportation
    to have efficient, timely and cost effective way of delivering food
    and service to the clients.

    Situation Analysis:
    A.Marketing Summary
    Dayens Catering Services has a good knowledge about their
    market and knows a great deal about the common characteristics
    the industry have.
    1. Market Demographics
    Dayens Catering Services caters food and services
    throughout
    the province of Biliran. There are 27,907 households in the province
    with an average size of 5.02 persons.

    2. Market Needs
    Customer Service consistent, unparalleled and exceptional
    service
    Constant Innovation
    Quality Food and Service

    Demand Analysis
    Products Offered by caterers

    Estimated No.s of Reservations

    T Products Offered by Caterers


    Food and
    Services
    2880
    Estimated
    Numbers
    of Reservations,2011
    Percentage
    Share
    Services
    Only
    1980
    Food and Services
    2880 Food Orders Only
    1440
    39.02%
    ServicesRentals
    Only Only
    1080
    1980
    Estimated Demand
    7380 no.s of reservations
    26.83%
    Food Orders Only
    1440
    19.51%
    Rentals Only
    1080
    14.63%
    Estimated Demand
    7380 numbers of reservations

    Percentage Share

    39.02%
    26.83%
    19.51%
    14.63%
    100%

    3. Market Trends

    POTENTIAL ENTRANTS
    POTENTIAL ENTRANTS

    Porter Model

    the possible entry of JOLLIBEE and other


    the possible entry of JOLLIBEE and other
    fast food in the province
    fast food in the province
    Caterers from other place like the
    Caterers from other place like the
    KANANGGA Catering.
    KANANGGA Catering.

    SUPPLIERS
    SUPPLIERS
    Nenengs Meat Shop
    Nenengs Meat Shop

    INDUSTRY COMPETITORS
    INDUSTRY COMPETITORS

    Magnolia Chicken
    Magnolia Chicken

    Jullianas Catering Services


    Jullianas Catering Services

    Kanos Fresh Veges


    Kanos Fresh Veges

    Salvatierras Catering Services


    Salvatierras Catering Services

    Pasayan, Noos Og Uban


    Pasayan, Noos Og Uban
    Pa
    Pa

    Chef Francis Catering Services


    Chef Francis Catering Services

    A&C Groceries
    A&C Groceries
    Monis Suman Espesyal
    Monis Suman Espesyal

    Erasmos Catering Services


    Erasmos Catering Services
    Gabucans Catering Services
    Gabucans Catering Services

    SUBSTITUTES
    SUBSTITUTES
    Cook For Hires
    Cook For Hires
    Restaurants
    Restaurants
    Hotels: Marvins Seaside Inn, Biliran
    Hotels: Marvins Seaside Inn, Biliran
    Garden Resort
    Garden Resort

    Buyers
    Buyers
    Newand
    andexisting
    existing
    New
    Private
    Private
    Customers
    Customers
    Government
    Government
    Agencies
    Agencies
    Privatefirms
    firms
    Private

    Supply Analysis:
    List of Market Providers

    Estimated Supply

    Percentage Share

    Chef Francis Catering Services

    1,170

    21.66%

    Dayens Catering Services

    1,206

    22.33%

    Erasmos Catering Services

    990

    18.33%

    Gabucans Catering Services

    360

    6.66%

    Jullianas Catering Services

    1224

    22.66%

    Salvatieras Catering Services


    Others(Substitute)

    405
    45

    7.5%
    .83%

    5,400

    100%

    Estimated supply

    Figure 4: Estimated Supply, 2011

    Table 3: Demand and Supply Gap Analysis

    DEMAND
    SUPPLY
    GAP

    Numbers of Reservations,
    2011
    7,380
    5,400
    1980

    Percentage Share
    100%
    73.17%
    26.83%

    Appendix E
    Dayens Catering Services List of Food and Services Packages
    Package A
    Creamy Beef Mushroom Steak
    Mexican Chicken
    Pork Hamonado
    Breaded Fish Fillet
    Buttered Vegetables
    Creamy Buko Pandan
    Rice
    Package B
    Spicy Beef Caldereta
    Pork in White Sauce
    Chicken Lollipops
    Fish Sweet and Sour
    Chopsuey/Special Pancit Canton
    Mango Gelato Salad
    Rice
    Package C
    Pinoy Beef Steak
    Pork Teriyaki
    Chicken Cordon Bleu
    Fish Curry
    Sauted Vegetables/Sotanghon Guisado
    Fruit Salad
    Rice

    Break Even Analysis:

    Sales Forecast Chart:

    Projected Sales Forecast:

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