Our knowledge.

Our patients lives.

EXHIBITOR PROSPECTUS

We invite you to Atlanta, Georgia,

to be part of the worlds foremost meeting of urologists, joining more than 11,000 practicing physicians and healthcare professionals at the largest gathering of urological professionals worldwide. The American Urological Association (AUA) is pleased to announce its return to the Georgia World Congress Center in Atlanta, Georgia! The Georgia World Congress Center is located in the dynamic heart of downtown Atlanta, Georgia, convenient to shopping, dining and hotels. The Science & Technology Hall will continue to enhance the attendees educational experience in 2012. We will offer our Skills Enhancement Workshops, which provide hands-on programs continuously during exhibit hours; our Industry Clinical Update Theater, where physicians can attend industry presentations in a state-of-the-art theater setting; plus the cutting-edge information available from our more than 360 technical exhibitors. The AUA is committed to developing new and innovative ways for exhibitors to promote education to urologic healthcare professionals at its Annual Meeting, the optimal venue for reaching practitioners and decision-makers in the urologic field. We will also offer the Urology Resource Center, a most-visited destination in the heart of the Science & Technology Hall. Attendees will visit the Urology Resource Center for important Annual Meeting take-home materials. We hope you will join us for Annual Meeting 2012working together, our efforts set the standard for the advancement of urologic medicine.
www.AUA2011.org AUA 2011 Exhibitor Prospectus 1 www.AUA2012.org
Sarah Hardy Manager, Exhibits & Advertising Sales [email protected] 410-689-3779 Jennie Larche Exhibits Accounts Receivable [email protected] 410-689-3727 Andrew Niles Exhibits Operations Manager [email protected] 410-689-3728

| AUA2012 | EXHIBITOR PROSPECTUS

MULTI-SPECIALTY GROUP GROUP MULTI-SPECIALTY MANAGED MANAGED WHY EXHIBIT ATCARE CARE AUA? ACADEMIC ACADEMIC OTHER MULTI-SPECIALTY GROUP OTHER
PEDIATRICS

TRAUMA TRAUMA BPH BPH PEDIATRICSPEDIATRICS

RENAL TRANS FERTILITY FERTILITY CALCULUS CALCULUS TRAUMA BPH

WHO ATTENDS THE AUA ANNUAL MEETING? RENAL TRANS TRAUMA

ACADEMIC

CALCULUS great year for attendance! We expect great attendanceONCOLOGY ONCOLOGY at AUA2012this translates into qualified leads for your C OTHER RACTICE company and a substantial return on your exhibit investment. SOLO PRACTICE

More MANAGED CARE registered professional attendees: AUA2011 in Washington, DC was a than 11,000 FERTILITY

UROLOGY GROUP GROUP UROLOGY their hospitals or practices. The AUA Annual Meeting also attracts the well-regarded key opinion leaders who are on the vanguard of the latest developments in urologic medicine. INCONTINENCE INCONTINENCE GENERAL UROLOGY Be a ROLOGY GROUP part of the premier meeting for urologists in the world: Urologists from North IMPO/ERECT IMPO/ERECT America and all over the world attend the AUA Annual Meeting because we offer the latest in cutting-edge INCONTINENCE research, and help our attendees stay up to date on product innovations in the treatment of urologic diseases through our more than 350 technical exhibitors. RENAL TRANS RENAL TRANS IMPO/ERECT TRAUMA TRAUMA BPH BPH MULTI-SPECIALTY GROUP GROUP MULTI-SPECIALTY PEDIATRICSPEDIATRICS

Reach your target audience: Physicians who attend the AUA AnnualUROLOGY are decision-makers in ONCOLOGY GENERAL Meeting UROLOGY GENERAL

SOLO PRACTICE

11,378
OTHER UROLOGY GROUP

MULTI-SPECIALTY GROUP MANAGED CARE

BPH PEDIATRICS CALCULUS FERTILITY practicing urologists and healthcare professionals attended the 2011 Annual Meeting in Washington, DC.

43% of attendees are from the U.S. 57% of attendees are International GENERAL UROLOGY
IMPO/ERECT

ONCOLOGY

INCONTINENCE

ANNUAL MEETING ATTENDEE PROFILE By Employment

By Specialty
MULTI-SPECIALTY GROUP MULTI-SPECIALTY GROUP MANAGED CARE MANAGED CARE RENAL TRANSRENAL TRANS TRAUMA TRAUMA BPH BPH PEDIATRICS PEDIATRICS CALCULUS CALCULUS FERTILITY FERTILITY

AUA ANNUAL MEETING BY THE NUMBERS MANAGED CARE MANAGED CARE

ACADEMIC ACADEMIC

RACTICE PRACTICE SOLO

of attendee healthcare professionals will UROLOGY GROUP take something back from the AUA Annual UROLOGY GROUP Meeting that will change their practice.

85% 85% 90%

OTHER

OTHER

of attendees are either a primary decision-maker or have influence over purchasing decisions. of attendees stated that visiting the exhibits influenced a subsequent purchasing decision.

ONCOLOGY ONCOLOGY

INCONTINENCE INCONTINENCE

81% 82% 89%

FERTILITY FERTILITY CALCULUS CALCULUS

of attendees visit the Exhibit Floor three or more times, averaging one hour or more per visit. of first-time exhibitors are likely/very likely to return next year.

ACADEMIC

ACADEMIC

OTHER

OTHER

ONCOLOGY ONCOLOGY SOLO PRACTICE SOLO PRACTICE GENERAL UROLOGY UROLOGY GENERAL INCONTINENCE INCONTINENCE IMPO/ERECT IMPO/ERECT

3
2007 Anaheim 8,766

UROLOGY GROUP UROLOGY GROUP

GENERAL UROLOGY UROLOGY GENERAL of attendees rate the AUA Annual

Meeting as good or excellent.

IMPO/ERECT IMPO/ERECT

Professional Attendance by Year

2011 2010 2009 2008 2007 2006 2005 ORLANDO ANAHEIM ATLANTA 8,766 8,637 8,923 WASHINGTON, DC SAN FRANCISCO CHICAGO 9,580 10,840 11,378 11,475

SAN ANTONIO

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

2011 2010

WASHINGTON, DC 11,387 www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

2011

2011

SAN FRANCISCOWASHINGTON, DC 11,475 WASHIN

95%
of AUA Annual Meeting

Domestic Attendance by StateAUA2011 WASHINGTON, DC

Alabama Alaska Arizona Arkansas California 37 9 54 15 497 61 67 18 60 301 91 17 11 233 82 29 32 48 Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio 51 26 289 237 171 128 15 64 6 17 9 25 233 12 637 169 3 237 Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virgin Islands Virginia Washington West Virginia Wisconsin Wyoming 24 33 325 30 21 54 13 86 283 42 8 3 207 112 20 73 5

WHO EXHIBITS AT THE AUA ANNUAL MEETING?

The AUA Annual Meeting is an ideal exhibiting opportunity for companies with a focus on the urologic community. The majority of exhibitors return year after year in support of the AUAs mission to improve patient care through science and education. Our exhibitors come from a wide variety of industry sectors, such as:

attendees believe the

Pharmaceuticals Medical Device/Surgical and Capital Equipment Robotic Surgical Devices Biotechnology Disposables/Medical Supply

EMR/Practice Management Lab Services Urodynamics Lasers/Laser Equipment Medical Appliances Nonprofit/ Association

Nutraceuticals Physician Services Publishing Physician Recruiting Consultant/Market Research

is a

VALUABLE

Colorado Connecticut Delaware District Of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky

part of the meetings

educational experience.

Top 10 Countries
Country
USA Brazil Germany Canada Japan Mexico Spain China Argentina France United Kingdom

Attendees
4,837 661 617 401 377 344 294 277 247 240 197

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

THE AUA WOULD LIKE TO THANK ITS AUA2011 WASHINGTON, DC EXHIBITORS:

21st Century Oncology, Inc. 3D Medical A&E Endoscopy AACU - American Association of Clinical Urologists Abbott - Androgel Abbott - Lupron Depot Accogent LLC Accuray Incorporated Actient Pharmaceuticals LLC Acupath Laboratories Advanced Endoscopy Devices, Inc. Advanced Meditech International Aesculap, Inc. Allen Medical Systems Allergan Allscripts Allwin Medical Devices AmbiMedInc. American Express OPEN American Medical Endoscopy American Medical Systems, Inc. American Pharmacy Solutions Amgen AnazaoHealth Corporation Anda, Inc. Angiotech-Sharpoint Angiotech-Quill Alliance for APCaP Arizant Healthcare Arlington Healthcare, Inc. Ashlar Medical, LLC ASSI-Accurate Surgical & Scientific Inst Association of Peyronies Disease Advocates AST Advanced Shockwave Technology Astellas Pharma US, Inc. AstraZeneca Pharmaceuticals (ExpoSuite) Augusta Medical Systems Aureon Biosciences Inc. Auxilium Pharmaceuticals, Inc. Bard Medical Division Bassett Medical Center Baxter Healthcare Bay Regional Medical Center Beckman Coulter, Inc. Bedwetting Store Best Medical International Biobot Surgical PTE LTD Biocare Medical LLC biolitec, Inc. BJUI - British Journal of Urology International B-K Medical Systems, Inc. Boehringer Ingelheim do Brasil (ExpoSuite) Boston Scientific (Skills Enhancement) Boston Scientific Bostwick Laboratories Bryce Rx Laboratories Caldera Medical Calmoseptine, Inc. Calypso Medical Technologies Canadian Urological Association CareMed Pharmaceutical Services Caris Life Sciences Case Recruiters CBLPath, Inc. CDC - Division of Reproductive Health Cellay Inc. Center for Medicare & Medicaid Services (CMS) Centocor Ortho Biotech Inc. Central Drugs Compounding Pharmacy Chinese Urological Association CIMplify CIVCO Medical Solutions CL Medical Coast to Coast Medical, Inc. Colegio Mexicano de Urologia Nacional Coloplast Corp. Colt Medical Community Health Systems CompHealth Conceivex, Inc. Confederacion Americana de Urologia CONMED Covalon Technologies Ltd. Convergent Laser Technologies Cook Medical (Skills Enhancement) Cook Medical Coretherm/Progressive Medical Covidien CS Surgical, Inc CTronics Cynogen an Abbott Company D2 Market Research Dalzell USA Medical Systems deCode genetics Dendreon Corporation Department of Veterans Affairs Designs for Vision, Inc. Dialog Medical Direx-Initia Docs Duds Dornier MedTech EDAP TMS e-Dosimetry Eigen, Inc. Elite Medical Inc ELMED Incorporated ELMED LITHOTRIPSY SYSTEMS Elsevier (Saunders/Mosby) EMS Electro Medical Systems S.A. Encore, Inc. Endo Pharmaceuticals (ExpoSuite) Endo Pharmaceuticals / HealthTronics Endocontrol Endourological Society, Inc.

2011 EXHIBITOR THANK YOU CONTINUED

ERBE USA Esaote North America Ethicon Endo-Surgery, Inc. Ethicon Womens Health & Urology Ethos Surgical European Association of Urology EUSA Pharma Ferring Pharmaceuticals Inc. Firma Medical, LLC FMD, LLC Foundation for Mens Health Franciscan Medical Group Francks Compounding Lab G&H Galil Medical USA GE Healthcare Geisinger Health System Genomic Health Gen-Probe GlaxoSmithKline Global Life Technologies LLC Global Medical Endoscopy, Inc. GMD Greenwald Surgical Company, Inc. GTx, Inc. Guardian Laboratories Health Management Associates HistoSonics. Inc. Hitachi Aloka Medical Hologic Sentinelle Pelvic Imaging-Intervention System Hospital Corporation of America Physician Recruiting HRA Research Image Diagnostics, Inc. INEX Surgical Inc. InPracSys International Kidney Stone Institute International Society of Sexual Medicine International Volunteers in Urology Interstitial Cystitis Association Intuitive Surgical, Inc. Invivo Ipsen Pharma Itamar Medical ltd Japanese Urological Association Kadlec Health System Kaiser Permanente Karl Storz Endoscopia Latino America Karl Storz Endoscopy-America Keeler Instruments Inc. Kidney Cancer Association Kitalpha Med Ltd. Klein Surgical, Inc Know Error Koelis Korean Urological Association LabMD LABORIE LabPulse Medical Laser Peripherals Leiters Rx Compounding LEONI Fiber Optics Inc., DBA FiberTech - RoMack Life-Tech, Inc. Lilly USA,LLC Lippincott Williams & Wilkins LISA Laser USA Litholink Corporation/Dianon Locum Tenens.com LSI Solutions Lumenis, Inc. Maple Leaf Hifu Ontario LP Marina Medical Instruments Market Access Partners Massaging Insoles Mcube Technology Co., Ltd. MDxHealth Meadville Medical Center Meda Co., Ltd. Meda Pharmaceuticals Inc. Medafor Inc. Medical Measurement Systems USA, Inc. Medifix Inc. Medison America, Inc. Medispec Ltd. Medivation (ExpoSuite) Mediwatch USA Medtronic MenRx Surgical Mens Health Network Mercy Health System meridianEMR, Inc. Microsurgery Instruments, Inc. Millennium: The Takeda Oncology Company Mimic Technologies, Inc. Mindray DS USA, Inc. Ministry Health Care Mission Pharmacal Company Mitomics Inc. National Kidney and Urologic Disease Info Clearing NC-AUA, SC-AUA, SE-AUA Neomedic International NeoTract, Inc. NeoTract, Inc. (ExpoSuite) Neuisys New York Section, AUA NexTech NextGen Healthcare Information Systems, Inc. NextMed Novartis Oncology Novasys Medical Nucletron Corporation Nymox Pharmaceutical Corporation Oceana Therapeutics, Inc Olympus ACMI Oncura, Inc.

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

2011 EXHIBITOR THANK YOU CONTINUED

Oppenheimer Urologic Reference Laboratory, OURLab Orthovita, Inc. Pacific Edge Pathlink Solutions, LLC PDLabs PercSys PercuVision LLC Peri Optix, Inc. Pfizer Inc Phonetree Physician Reimbursement Systems Pikeville Medical Center PLUS Diagnostics POM Wonderful PracticeLink.com Predictive Biosciences, Inc. Primal Pictures Promedon Prometheus Laboratories Inc. Propep Surgical Prostate Cancer Research Institute Prostate Conditions Education Council Prostate.net Prosurg ProTek Med, LLC ProUroCare Medical Inc. QDX Pathology Services Quanta System SPA R & D Tech Inc. Reflexonic, LLC Renal & Urology News RG medical Richard Wolf Medical Instruments Riverside Health System Rocamed Rochester Medical Corporation Russer Brasil Ltda Saint Francis Health System Salient Surgical Technologies Sanofi Aventis Medical Sanofi Pasteur SCSA Diagnostics Siemens Medical Solutions USA, Inc. Simbionix Simsurgery Simulated Surgical Systems, LLC SIUI Ultrasound Slate Pharmaceuticals Sociedad Mexicana de Urologia, A.C. Sociedade Brasileira de Urologia Societe Internationale DUrologie Society of Intergrative Urology Sontec Instruments Special Surgery Resources & Repair, Inc. Spectrum Pharmaceuticals Springer SRS Medical Corp. StarMedTec GmbH Stevens, Blair & Company LLC Stokes Pharmacy Strata Pathology Services Stryker Endoscopy Supersonic Imagine, Inc. SupraMedical LLC Surgical Acuity, Inc. Surgical Tables Inc. SurgiQuest SurgiTel/General Scientific Sutter Health Sacramento Sierra Region Swan Valley Medical Takeda French Point Talon Compounding Pharmacy T-Doc Company, LLC Televox The Prometheus Group Thermedx LLC Third Eye Teleradiology, Inc. (TET) Thompson Surgical Instruments, Inc. Timm Medical Technologies, Inc. Tissue Regeneration Technologies Toshiba America Medical Systems Trimedyne, Inc. Trophikos, LLC TTMed Urology / Thomson Reuters United Endoscopy United Medical Systems, Inc. University Compounding Pharmacy UroChart EHR by Intuitive Medical Software UroGyn Medical, Inc. Urological Association of Asia Urological Association of Physician Assistants Urological Society of India Urologix Inc. Urology Times UroMatrix Medical Systems, a Pos-T-Vac Company Uromedica, Inc. Uroplasty Inc. Urorad Healthcare US Urology USHIFU Valley Baptist Health System Varian Medical Systems Vascular Technology Vasectomydepot.com Verathon Medical Viking Systems Inc. Warner Chilcott Watson Western Section, AUA Wiley-Blackwell Publishing Yodle Zephyr Surgical Implants Zero: The Project to End Prostate Cancer ZyloMed Incorporated an Accentus Company

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

THE AUA SCIENCE & TECHNOLOGY HALL

Extending the Educational Experience
In 2009, the AUA re-launched its exhibit hall as the new Science & Technology Hall to reflect its commitment to making the exhibits an extension of the attendees educational experience. We introduced unopposed exhibit hours for the Science & Technology Hall on Saturday and during the lunch timeframe on Sunday, Monday and Tuesday.

FEATURED OPPORTUNITIES
Supporting an official conference event or activity not only offers a more rewarding experience for attendees, but it also increases your companys visibility. In addition, the AUA will give special recognition to supporters through official signage and prominent listings in Annual Meeting materials.

AUA RESOURCE CENTER

This new featured area adds educational value to the hall, and provides important services to our attendees. The Urology Resource Center is promoted and embraced as part of the AUA Annual Meeting services schedule.

Attendee services offered include:

View presentation posters View and print Annual Meeting abstracts Print course handouts Pick up the latest AUA guidelines/pocket guides Obtain patient education materials

INDUSTRY CLINICAL UPDATE THEATER

The AUA Industry Clinical Update Theater will offer the opportunity for exhibitors to reach hundreds of attendees at once with promotional educational talks presented in the Science & Technology Hall during exhibit hours. The space has a 400 seat capacity, with additional standing-room-only space to accommodate up to 750. This is a cant-miss opportunity to present your latest research and products to AUA attendees.

INDUSTRY CLINICAL UPDATEEVENING PROGRAMS

Held in the Convention Center or at designated AUA event hotels, these programs capitalize on the unopposed evening hours to capture AUA attendees for promotional dinner lectures. These programs are promoted along with the programs in the Science & Technology Hall; we also offer customized promotional packages to invite attendees to your program and build great attendance.

View Annual Meeting and video library DVDs, and discuss in person with DVD presenters View award-winning posters, and participate in live discussions with authors

10

HANDS-ON PAVILION
AUA gathers our Skills Enhancement Workshops, which feature interactive product demonstrations led by selected thought leaders, with our new Product Comparison Showcase, where attendees can compare devices in an apples-to-apples format, to create our Hands-on Pavilion. This area of the Science & Technology Hall will be promoted as the destination for innovative hands-on demonstrations on the exhibit floor.

RESIDENTS BOWL TOURNAMENT

Attendees are invited to show off their urologic knowledge, their competitive spirit, and their school loyalty at our Jeopardy-style Residents Bowl tournament. Teams composed of urology residents will compete school vs. school to answer questions on urologic medicine, cheered on by alumni and other attendees. Tournaments will be held Saturday, Sunday and Monday on the Science & Technology Hall.

SKILLS ENHANCEMENT WORKSHOPS

An area in the Science & Technology Hall has been specially created to provide AUA industry partners the opportunity to hold product demonstrations and skills-building workshops for attendees. The AUA has embraced these highly sought-after programs and promotes them as part of its Science & Technology Hall educational offerings. Attendees love the hands-on opportunity and consider it the best way to learn.

EXPOSUITES
Exhibitor-sponsored meeting rooms in the Science & Technology Hall, these spaces may be used for internal company meetings or private meetings with attendees without having to leave the Science & Technology Hall.

DIAGNOSIS OF THE DAY

This new traffic builder activity is designed to engage attendees and provide a fun way to continue the education on the Science & Technology Hall. Attendees will receive the facts of a difficult case via the Annual Meeting Mobile App each morning; in the afternoon, they can attend a vigorous discussion of the case diagnosis, held in the Science & Technology Hall.

PATIENT SAFETY PAVILION

All medical specialties consider maintaining patient safety during treatment, particularly surgical treatment, a high priority the Patient Safety Pavilion on the Science & Technology Hall features exhibiting companies with new technologies that help urologists and the urology care team maintain the highest standards of patient safety.

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

MAKE AN IMPACT AT AUA2012

Advertising Opportunities
Your participation as an exhibitor at AUA2012 will make a valuable contribution to attendees total learning experience at the Annual Meeting. There are many opportunities available at the AUA Annual Meeting to increase your impact with attendees and promote your activities and products. For a complete list of promotional and support opportunities, please contact Rachel Krall, Manager of Sponsorships and Promotions at [email protected].

At the Annual Meeting

Support Opportunity
Abstracts on CD-ROM Aisle Signs

Recognition
Logo on cover of CD; opportunity to distribute CD from booth. Supporting companies receive acknowledgement in Abstracts Online Viewer on AUA show Web site. Corporate or product logo on directional signs in exhibit hall Help our attendees navigate our nation's capital! Your logo will be prominently featured inside the map. Distributed in registration tote bags. Distributed at AUA event hotels each morning (and Friday) during the show. Corporate or product logo placed between the escalators Carpet prominently features your graphics at exhibit hall entrances Sponsor and/or product name placed on headrests Campaign graphics on buses Logo on hotel room keys for AUA event hotels Sponsor message in prominently placed, highly visible locations Sponsor message placed prominently throughout convention center

Attendee Reach
Annual Meeting Attendees, plus Web site Visitors 15,000+ All Annual Meeting Attendees 15,000+ 15,000+ 15,000+ 15,000+ 15,000+ 15,000+ 15,000+ 15,000+

Before the Annual Meeting

Support Opportunity
Advance Registration PacketsExclusive! Individual Credentials Packet Mailing

Recognition
Place your corporate logo on the outside of credentials packet envelope mailed by the AUA; include an advertising flyer inside the packet. Include a postcard message in the credentials packet sent by the AUA to all pre-registered attendees ensure your message is seen! Price is per postcard. This list includes the mailing addresses of all registered Annual Meeting preregistered attendees reach them before the meeting! Can specify international or domestic. See Exhibitor Service Kit for order form.

Attendee Reach
Annual Meeting Pre-registered Attendees Annual Meeting Pre-registered Attendees Annual Meeting Pre-registered Attendees

City Tour Map Doctors' Bag Door Drops Escalator Graphics Exhibit Hall Entrance Carpets AUA Hotel Shuttle Bus Headrests AUA Hotel Shuttle Bus Wraps Hotel Room Keys Light Boxes Promotional Banners

Annual Meeting Pre-registered Attendee Mailing List

11
Residents' Forum Residents' Lounge Restroom Graphics Restroom Mirror Clings WebStations "You are Here" Signs

Prominent recognition in promotional materials and on site, plus opportunity All Annual Meeting for tabletop exhibit Attendees Logos and product info placed throughout lounge Logo on floor of Science & Technology Hall restrooms Your campaign displayed on restroom mirrors Corporate or product logo featured on signage and on screensavers of WebStation computers Sponsor message featured on select signage throughout the convention center All Residents Attending AUA Annual Meeting 15,000+ 15,000+ All Annual Meeting Attendees 15,000+

12

Beyond the Annual Meeting

Support Opportunity
Annual Meeting Highlights on CD-ROM

Recognition

Attendee Reach

This valuable resource contains specially selected multimedia highlights from the Annual Meeting, and will be used by both attendees and non-attendees All AUA Members for years to come. Distributed to members via AUANews in September following the Annual Meeting. This list includes the mailing addresses of all registered Annual Meeting attendees. Can specify international or domestic; available up to six months following the meeting. All Registered Annual Meeting Attendees

Attendee Post-Registration Mailing List

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

PUBLICATIONS
PRELIMINARY SCIENTIFIC PROGRAM
This pre-meeting publication contains everything an attendee needs to know about the scientific programs, courses, events, attractions and travel information. Begin developing your AUA Annual Meeting marketing plan with an advertisement in the Preliminary Scientific Program to ensure your company receives maximum exposure. This publication is also posted on www.AUA2012.org in PDF format.

AUA ANNUAL MEETING SPONSORSHIP POLICY

1
The AUA Annual Meeting is the cornerstone of professional education for urologists and allied health-care professionals. The AUA manages the level of promotional efforts to maintain a reasonable balance between industry exposure and scientific integrity. AUA offers to certain companies the opportunity to sponsor activities, such as promotional talks or hands-on demonstrations, or to take advantage of advertising and promotional display venues or products directed to Annual Meeting attendees (known hereafter as Sponsorships.) No contract for Sponsorships is accepted until approved by AUA. AUA reserves the right to reject any application for Sponsorships or promotional activities or products for any reason. AUA Annual Meeting indemnity provisions, as stated in the Annual Meeting Contract to Exhibit, apply to AUA Sponsorships. Any Annual Meeting Sponsor must abide by all Annual Meeting Exhibitor Rules and Regulations, including the AUA Speaker-Faculty Standard Operating Procedures. Skills Enhancement Workshop sponsors must abide by the AUA Rules and Regulations regarding booth activities. (To view the complete Exhibitor Rules and Regulations, visit www.AUA2012.org.) In order to secure a Sponsorship, a company must contract an exhibit booth in the Science & Technology Hall. Exhibitors who violate any portion of this policy risk consequences that include, but are not limited to, being barred from exhibit and sponsorship opportunities at future Annual Meetings.

Annual Meeting Sponsors must agree to the Annual Meeting Advertising Guidelines, as follows:

Annual Meeting Advertising Guidelines:

AUA manages all advertising opportunities within the Annual Meeting Convention Center. No requests for advertising within the Convention Center should be made directly to the convention facility. AUA requires that all exhibitors contact the AUA before contracting any promotional opportunities outside of the Convention Center to ensure the meeting maintains its high level of professionalism. AUA will not allow promotional opportunities within a 2 mile radius of the convention center nor any multi-media promotional opportunities. This prohibition includes, but is not limited to those at the airport, on billboards/moving billboards, buildings/building signs, taxis and buses. The prohibition specifically includes (but is not limited to) buildings facing the Georgia World Congress Center, such as the Philips Arena and the CNN Building. AUA will offer some opportunities outside the convention center that will be available to exhibitors on a first-come, first-served basis. As each annual meeting host city offers unique promotional opportunities, exhibitors are encouraged to contact the AUA to consider adding new sponsorship and promotional opportunities to its menu of offerings. By contract, AUA will manage all sponsorship and support opportunities within the Annual Meeting convention hotel properties. No requests for such opportunities within the hotels should be made directly to the hotels. AUA coordinates access to hotel dark television channels and will offer them as a sponsorship during the annual meeting, giving preference to any AUA-produced videos. Hotel promotions in the format of signage, door drops and gobo lights is prohibited. The AUA Doctors Bag is the approved vehicle for distributing literature and promotional items to attendees at their hotel.

Circulation: Distribution: Space Deadline:

30,000 urologists and healthcare professionals online & print February 2012 December 1, 2011

ON-SITE DAILY PLANNER

The Daily Planner is an exclusive advertising opportunity which features Science & Technology Hall events, and also provides a concise overview of the entire Annual Meeting, including education courses, podium and poster sessions, forums, specialty society meetings and social events. This publication is distributed daily by hand in registration and other common areas of Moscone Center

13

Circulation: Distribution: Space Deadline:

10,000+ Annual Meeting attendees On-site AUA 2012 Annual Meeting February 2012

4 5

14

NEW! 2012 AUA AT A GLANCE

AUA At A Glance is an easy-to-read and well-organized schedule of AUA2012 educational events, presented in grid format, combined with a thorough reference of Annual Meeting exhibitors listed alphabetically and by therapeutic area. This publication is more than just an Exhibitor Directory- it contains full exhibitor contact information, along with company descriptions and a floor plan of the Science & Technology Hall. Paired with a daily summarized schedule of events, AUA At A Glance becomes a great resource for making your AUA2012 planning simpler. Distributed to every Annual Meeting professional attendee.

MEETING PROGRAM
The Meeting Program is the official book for the meeting that provides a comprehensive and user friendly compilation of AUA Annual Meeting education and exhibit information for the attendee. Fold out tabs on heavy card stock ensures your ad gets noticed.

6 7

Circulation: Distribution: Space Deadline:

10,000+ Annual Meeting attendees Pre-show mailing to domestic attendees and attendee registration tote bags February 2012

Circulation: Distribution: Space Deadline:

10,000+ Annual Meeting attendees Attendee registration tote bags February 2012

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

SCIENCE & TECHNOLOGY HALL

General Information

On-Site Exhibitor Schedule

Date
Wednesday May 16 Thursday May 17 Friday May 18 Saturday May 19 Sunday May 20 Monday May 21 Tuesday May 22 Wednesday May 23 Thursday May 24 *With approval only

Installation of Exhibits
Targeted Move-in only 8 am - 5 pm 8 am - 5 pm 8 - 10 am*

Exhibitor Registration
1 - 6 pm 7 am - 6 pm 7 am - 6 pm 7 am - 4 pm 7 am - 4 pm 7 am - 4 pm

Exhibit Hours

Dismantle of Exhibits

11 am - 6 pm 9 am - 4 pm 9 am - 4 pm 9 am - 4 pm CLOSED CLOSED

of these events. Entertainment, meetings or similar activities will not be permitted without prior AUA approval. The industry-sponsored event policy and approval form will be available in December 2011 on www.AUA2012.org, along with the Exhibitor Service Kit. Questions regarding this policy may be directed to Rachel Krall at [email protected].

GIVEAWAYS
Exhibitors must limit promotional giveaway items to products that can be used during the conference or in the professional activity of the attendees. All giveaways are subject to the approval of the AUA and may not exceed an individual retail value of $100 per AMA Guidelines regarding gifts to physicians. The official Giveaway Approval Form will be available on www.AUA2012.org in December 2011.

NETWORKING OPPORTUNITIES
4 - 9 pm 8 am - 5 pm 8 am - noon

Saturday Afternoon Reception

Saturday, May 19, 2012 46 p.m.

PRIZES AND DRAWINGS

Prizes, sponsored contests and drawings are permitted as long as permission is received in advance from the AUA. The contest must be open to all attendees and be conducted in a professional manner. All exhibitors must complete a Booth Giveaway and Contests Approval form for AUA approval. The form will be available on the AUA2012 Annual Meeting Website, www. AUA2012.org, in December 2011.

2012 Important Dates:

Exhibitor Service Kit available on AUA2011.org Exhibitor Registration Opens

Date
Mid-December 2011 January 25, 2012 Saturday, May 19 4 - 6 pm, Science & Technology Hall Reception Sunday, May 20 Sunday, May 20 and Monday, May 21

Last years Saturday Afternoon Reception, A Taste of Washington, DC, was greatly enjoyed by both exhibitors and attendees. We thank all of our participating exhibitors! Atlanta is truly the soul of Southern cookingthe 2012 Taste of Atlanta will showcase the celebrated cooking of the Southeastern US. The 2012 Taste of Atlanta Saturday Afternoon Reception promises to provide a tantalizing selection of Southern cuisines to attract attendees to the Science & Technology Hall. The AUA will provide entertainment and food stations throughout the Science & Technology Hall; industry participants are encouraged to join the festivities by providing food and drinks at their booths. The AUA will distribute a menu that highlights exhibitors who participate in the reception, which will be distributed to all attendees as they enter the Science & Technology Hall. More information regarding the reception will be available in February 2012.

15

Saturday Afternoon Social AUA2012 Welcome Reception On-site Placement for AUA2013

DEMONSTRATIONS
Demonstrations by exhibitors may not interfere with normal traffic flow or infringe on neighboring exhibits. Demonstrations will not be permitted outside of the exhibitors assigned booth space unless contracted in the Industry Clinical Update Theater. Exhibitors should reserve a reasonable portion of their exhibit space for the crowds or lines that popular demonstrations may attract. All exhibitors must complete a Booth Activities form for AUA approval. The form will be available on the AUA Annual Meeting Website, www. AUA2012.org, in December 2011.

EXHIBITOR REGISTRATION
Admission to the Science & Technology Hall is by badge only. Security guards will monitor Science & Technology Hall entrances for proper badges. Exhibiting companies are eligible for five badges per 100 square feet of booth space; additional badges are $50 each. Badges for pre-registered exhibit personnel will be available for pick-up at the Exhibitor Registration counters in the registration area. Badges will not be mailed in advance. Exhibitor badges must be worn at all times. Photo identification and a company business card are required on site for badge pick-up.

MOVE IN/MOVE OUT

Installation
Wednesday, May 16, 2012 8 a.m. 4:30 p.m. (targeted) Thursday, May 17, 2012 Friday, May 18, 2012 Saturday, May 19, 2012 (pre-approval required) 8 a.m. 5 p.m. 8 a.m. 5 p.m. 8 10 a.m.

SECURITY
Security service will be provided during move-in, move-out and show hours, as well as after daily exhibit hours. The AUA, GES Exposition Services, Georgia World Congress Center, and the official security company are not responsible for any loss or damage to exhibitor property.

Dismantling
Dismantling and packing exhibits is not permitted until 4 p.m. on Tuesday, May 22, 2012. Exhibitors must be completely packed and have shipments ready for pickup by noon on Thursday, May 24, 2012 .

INDUSTRY-SPONSORED EVENTS
AUA policy allows exhibiting companies and non-profit organizations to host events during the AUA Annual Meeting, but places limits on the times and venues

BECOME A PART OF THE CELEBRATION TO MARK THE OPENING OF THE AUA2012 ANNUAL MEETING IN ATLANTA, GA!

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS

RESERVE YOUR SPACE AT AUA2012

To reserve exhibit space, complete the Exhibit Space Application and return it to the AUA accompanied by a check for the full cost of exhibit space. All reservations must be made on the official application form, and no space will be assigned until both the application and payment are received. An advance on-site exhibit booth placement process was conducted during the 2011 Annual Meeting in Washington, DC. After this initial advance on-site placement, exhibit space will be assigned on a first-come, firstserved basis.

EXHIBITOR SERVICES AND BENEFITS

AS AN AUA2012 EXHIBITOR, YOU WILL RECEIVE:
5 complimentary exhibitor badges per 100 square feet of booth space Admission to non-ticketed educational courses, plus option to purchase tickets to paid courses on site (space permitting; priority is given to attendees) Housing assistance provided by onPeak Exhibitor Welcome Kit that includes: Complimentary copies of Annual Meeting publications An On-Site Resource Directory that includes information on AUA programs and resources for attendees and exhibitors A laminated emergency card that includes information on how to access security, First Aid, and other important on-site personnel A Welcome Flyer that highlights important information every exhibitor should know Listing in our Exhibitor Directory/Online Floor Plan, subject to publication deadlines Our monthly Exhibitor E-bulletin to keep you informed of important dates and deadlines on show site and leading to the meeting Media coverage and conference publicity Many exciting marketing and promotional opportunities to help you make an impact with our attendees

RENTAL FEES
All booths $34 per square foot Non-profit contact the AUA for more information

Booth fees include:

Eight-foot draped back wall and three-foot draped side walls (inline only) A company identification sign (inline only) Five exhibitor badges per 100 square feet of booth space Access to plenary sessions, poster and podium sessions, and any non-ticketed educational course A complete listing in the Exhibitor Directory (subject to publication deadlines) Listing and link to your companys Web site on the AUA Annual Meeting Web site Company and booth number listing in the AUA Daily News and the AUA Meeting Program (subject to publication deadlines) Complimentary copies of the Exhibitor Directory and Meeting Program Access to the Exhibitors Lounge 24-hour Science & Technology Hall perimeter security service

EXHIBITOR LOUNGE
A complimentary lounge is provided by the AUA and open to all exhibitors from Saturday, May 19, to Tuesday, May 22, during exhibit hours. Internet access, refreshments and comfortable furniture are provided for your convenience.

PRIORITY POINTS
Priority Points are calculated based on a five-year history of exhibiting (20072011) and are the basis for determining on-site placement. For a complete list of exhibitor priority points, please contact [email protected]. Points are awarded as follows: 1 point for every 100 square feet of space reserved 1 point for each year of exhibiting 3 points for exhibiting for five consecutive years Exhibitors will also earn: 5 points for utilizing AUAs official housing service 5 points for utilizing 90% of reserved housing block (minimum 10 rooms peak, 90% based on total room nights)*

EXHIBITOR SERVICE KIT

The Service Kit is available online at www.AUA2012.org/exhibits beginning in December 2011. This comprehensive kit provides you with complete information on all contractor services, registration, housing, lead retrieval, labor and more.

EXHIBITOR ADVISORY COMMITTEE (EAC)

The AUA enlists the help and support of industry by maintaining an Exhibitor Advisory Committee (EAC) consisting of industry professionals who serve in an advisory capacity to the AUA. The Committees goal is to foster communications and cooperation between exhibitors and the association. The EAC meets regularly to find ways to improve the exhibit portion of the Annual Meeting. All exhibitors are invited to contact any EAC member with concerns, suggestions or ideas. Please contact Jane Conway at 410-689-3749 or jconway@ AUAnet.org to request a complete EAC contact list.

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*Note: Due to verification requirements, priority points for housing will be awarded during the selection process for the Annual Meeting two years after they are earned.

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CANCELLATION AND DOWNSIZING POLICY

Cancellation

SPACE ASSIGNMENT
The AUA assigns space based on the priority points system during the advanced on-site placement and thereafter on a first come, first-served basis. Eligibility to exhibit is at the discretion of the AUA and is generally restricted to companies directly related to the urological/medical field. The AUA reserves the right to determine the eligibility of any company that submits an exhibit application. The AUA will make every effort to accommodate your preferences and requests. The AUA reserves the right to make any modifications that may be necessary to best accommodate all requests for space. Companies requesting adjoining space or any special requests should submit them in writing along with the application to exhibit.

If written cancellation is received by the AUA on or before August 31, 2011, a full refund will be granted, less two hundred and fifty dollars ($250) to be withheld as a cancellation fee. If the Exhibiting Company cancels after August 31, 2011, the Exhibiting Company will forfeit all payments made to the AUA under this agreement and the Company is liable for the full amount of exhibit space. The AUA shall have the right to use cancelled space to suit its own convenience, including the selling of space to another exhibitor without any rebate to the Exhibiting Company.

Camlyn Gravesande Manager, Global Conventions Pfizer Inc. Lisa Dahlstrom Global Event Marketing Manager American Medical Systems Cynthia Dement Tradeshow and Marcom Coordinator Gen-Probe Incorporated Vanessa Kmet Marketing Coordinator NexTech Systems, Inc. John W Hasemann Associate Mgr, Convention Mktg Abbott

Jill Falgiano Marketing Communications Specialist - Urology Ferring Pharmaceuticals Jody Scott Education & Events manager Lumenis Susan Weatherbee Senior Manager, Exhibits/Events/Education Boston Scientific Dianna Larsen Exhibit Marketing Lolly USA, LLC

Downsizing
If written downsizing request is received by the AUA on or before August 31, 2011, a full refund will be granted. All notification of downsizing received after August 31, 2011, will not be subject to a refund. The AUA has the right to relocate the Exhibiting Company after downsizing.

BOOTH RELOCATION
If it becomes necessary to relocate an exhibitor after a contract has been accepted, the AUA will contact the company involved. Every effort will be made to reassign the exhibitor to a similar space.

EXHIBITOR PROSPECTUS | AUA2012 | www.AUA2012.org

www.AUA2012.org | AUA2012 | EXHIBITOR PROSPECTUS