LIVE PROJECT

ON

ORGANIZATIONAL BEHAVIOR

SUBMITTED TO: MS PRASANTHI

TOPIC: VISIT ANY FIRM AND FIND OUT THEIR ORGANIZATIONAL

STRUCTURE AND THEIR ROLES

ORGANIZATION: APOLLO HOSPITAL

CONTENTS
INTRODUCTION TO THE TOPIC

OBJECT OF THE STUDY

SCOPE OF STUDY

LIMITATION

DATA COLLECTION

INDUSTRIAL ANALYSIS

COMPANY ANALYSIS

THEORITICAL ASPECTS

DATA ANALYSIS

DATA INTERPRETATION

FINDINGS

CONCLUSION

SUGGESTION

INTRODUCTION
OBJECT OF THE STUDY

• To know the structure of the organization

• To study the roles of each department

• To know how each department functions

SCOPE OF THE STUDY

We are asked to pursue the live projects to enhance our learning by applying
theoretical concepts to industry situations under the guidance of experienced
faculty to ensure proper focus and implementation. It helps to combine the
concepts learnt in classroom with the real life situations.

LIMITATIONS

Time constraints

 Problems faced in collecting information from the concerned center.

DATA COLLECTION

Primary data:

The roles of few departments and organizational structure are taken from the
Apollo clinic.

Secondary data:

The company profile, sector analysis is taken from the website.

INDUSTRIAL ANALYSIS
In a nation like India, where there is no formal social security system in place,
notwithstanding the high tax rates, healthcare and health insurance become that
much more crucial.

One of the fastest growing and most potent sectors in India is the healthcare sector.
India has become a hot medical destination for patients in the Middle East, Africa
and even the West.

Word is fast-spreading that Indian hospitals can provide world-class care at

competitive rates. India today has big names in healthcare like the All India
Institute of Medical Sciences (AIIMS), Apollo Hospitals and Shankar Netralaya.

A vibrant and dynamic healthcare sector is imperative for the new human resource
intensive world. Quality healthcare is vital for the growth of any nation. The key
objectives of an effective healthcare system would be to enhance average life
expectancy and to improve quality of life and productivity.

The sector today has a radical outlook with major emphasis on high skill sets that
can leverage technology and medical science, and needs to cater to a critical and
inevitable customer need at an affordable cost. It works on the principle of network
economics touching innumerable lives.

Recent developments

India is very well placed to tap the growing potential of the healthcare sector. It has
the relevant skill-sets with adequate human resources to become the preferred
healthcare player in emerging countries across the globe.

Increasing urbanization, superior demographics, better health consciousness and

higher life expectancy has enhanced the demand for quality healthcare.

Although the Indian government-run public sector has taken lot of initiatives in
regards to the development of healthcare facilities, it is unable to do much now,
which has brought the private sector into the picture.

This in turn, has brought in more capital, better technology etc. The recent Union
Budgets too have been favorable to the healthcare sector. There has been reduction
of customs tariffs on life saving medical equipment, reduction of excise on certain
critical drugs and abolition of duty on drugs and materials imported for clinical
trials.
Lower interest on lending for private sector hospitals exceeding 100 beds will
improve access to low cost funding for hospitals.

But the biggest leap has been the community-based universal health insurance
scheme for the poor whereby a cover of Rs 30,000 is available for as low as Rs 2
per day with the Government contributing Rs 100 per annum for families below
the poverty line.

Competition has proven to be the biggest blessing in the sector. Notwithstanding

the healthy competition, several big corporate houses have ventured into the sector.
The availability of various equipments has proven to be life saving many times.
The formation of many big hospitals is the hint of the boost in this sector.

The entry of big pharmaceutical companies into this segment is a clear sign of
corporate focus on this sector. Earlier many diseases did not have any cure for
them but today such diseases have no longer remained a big threat to mankind. The
implementation of newer and better technology in hospitals has helped save many
lives.

Healthcare is a fast-growing sector which is developing at a very fast pace. People

are becoming health conscious and are demanding better quality healthcare
measures. Many hospitals have been formed for the purpose of providing quality
healthcare to the people. Huge investments are being made in R&D, which has led
to development of new and better life saving drugs and equipments.

The government has reduced certain duties, which has brought down the cost of
various drugs and equipments. There has been a constant focus by the government
on the development of the healthcare sector.

Even various pharmaceutical companies have contributed to develop and provide

better quality drugs. Various steps are being taken to develop the healthcare sector.

The future of this sector looks bright and promising. Both, the government and
private sector enterprises are joining hands to boost the Indian healthcare sector.
Overall, the prospects appear very bright and reflect the old adage 'health is
wealth'.

COMPANY ANALYSIS
Apollo Hospital is a major Hospital chain based in Chennai, India. It was founded
by Dr. Prathap C.Reddy in 1983. Today, Apollo is the largest private Healthcare
provider in Asia and the third largest in the world, with hospital in India, SriLanka,
Bangladesh, Ghana, Nigeria, Qatar and Kuwait.

Apollo has also spread its wings in the IT city, Garden city of Bangalore, New
Delhi, Hyderabad, Kolkata, Chennai and Madurai.

Another prestigious venture of the group is Apollo Health Street. A global

healthcare services company of the Apollo Group, it offers IT and BPO services to
global client etc. It has the ability to deliver quality solutions, which comes from a
framework of years of experience in healthcare, built on expertise with a constant
focus on customer satisfaction. It operates out of three countries- U.S, U.K and
three centers in India- Hyderabad, New Delhi and Chennai.

Apollo Hospitals Bangalore is the latest of Apollo’s offerings and is located at one
of the most vibrant and dynamic cities in India - Bangalore. Apollo Hospitals
Bangalore is the newest addition to the ever-growing network of Apollo Hospitals
all over the world. The hospital is equipped with some of the most advanced
facilities in the world and some of the most eminent names in several medical
specialties and super specialities.

Super specialities
Cardiology and Cardiac surgery
Diagnostic Services
ENT
Emergency & Trauma
Internal Medicine
Neurology and neurosurgery
Orthopedics
Obstetrics & Gynecology
Paediatrics & paediatric surgery
Plastic surgery and Cosmetic surgery
Surgical & Medical Gastroenterology
Urology & Nephrology
Oncology
The doctors at Apollo Hospitals Bangalore have been chosen after an extensive
process where their commitment and expertise is assessed in equal measure. Most
of them have studied, trained or worked abroad at eminent institutions. The
hospital has over 100 consultants available round the clock.

Apollo Hospitals Bangalore is committed to invest in the latest medical technology

on par with the latest worldwide developments to ensure that every one of our
patients benefit from the latest knowledge. Some of the equipments and technology
available at Apollo Hospitals Bangalore include:
Thallium Laser-First in India
Holmium Laser –First in South India
Digital X-Ray –First in Karnataka
64 slice CT angiogram
1.5 Tesla MRI
Flat Panel Cath labs
Low energy & high energy Linear Accelerators
Navigation System for accuracy in surgical procedures
4-D Ultrasound for 4 dimensional sonography
Digital Fluoroscopy
Gamma Camera
HIGHLIGHTS

Surgical Infrastructure
Attention to surgical infrastructure goes far beyond the obvious. A completely
sterile environment during and after surgery is ensured with the help of the latest
technologies. From airflow systems to surgical equipment, world standards in
surgical protocol are followed to eliminate even minimal chances of infection.
Navigation systems with complete orthopedic and neuro modules and on-time
cardiac output monitoring system are also available.

Catha Lab

Cath Lab with 3D CA technology that minimizes the quantity of contrast dye used
in a single injection is available for the first time in India.

Dialysis Unit

10 State-of-the-art stations with both hi-flux & low-flux transfusion compatibility,

advanced round-the-clock renal service for all age groups and one of the best
Reverse Osmosis water treatment plants for ultra pure water are some of the unique

THEORITICAL ASPECTS
An organizational structure is a mostly hierarchical concept of subordination of
entities that collaborate and contribute to serve one common aim.

Organizations are a number of clustered entities. The structure of an organization is

usually set up in one of a variety of styles, dependent on their objectives and
ambience. The structure of an organization will determine the modes in which it
shall operate and will perform.

Organizational structure allows the expressed allocation of responsibilities for

different functions and processes to different entities. Ordinary description of such
entities is as branch, site, department, work groups and single people. Contracting
of individuals in an organizational structure normally is under timely limited work
contracts or work orders or under timely unlimited employment contracts or
program orders.

The set organizational structure may not coincide with facts, evolving in
operational action. Such divergence decreases performance, when growing. E.g. a
‘’wrong’’ organizational structure may hamper cooperation and thus hinder the
completion of orders in due time and within limits of resources and budgets.

Organizational structures shall be adaptive to process requirements, aiming to

optimize the ratio of effort and input to output. An effective organizational
structure shall facilitate working relationships between various entities in the
organization and may improve the working efficiency within the organizational
units. Organization shall retain a set order and control to enable monitoring the
processes. Organization shall support command for coping with a mix of orders
and a change of conditions while performing work. Organization shall allow for
application of individual skills to enable high flexibility and apply creativity.

When a business expands, the chain of command will lengthen and the spans of
control will widen. When an organization comes to age, the flexibility will
decrease and the creativity will fatigue. Therefore organizational structures shall be
altered from time to time to enable recovery. If such alteration is prevented by
internal or external forces, the final escape is to turn down the organization to
prepare for a re-launch in an entirely new set up.

Organizations are structured in a variety of ways, dependant on their objectives and

culture. The structure of an organization will determine the manner in which it
operates and its performance. Structure allows the responsibilities for different
functions and processes to be clearly allocated to different departments and
employees.

The wrong organization structure will hinder the success of the business.
Organizational structures should aim to maximize the efficiency and success of the
Organization. An effective organizational structure will facilitate working
relationships between various sections of the organization. It will retain order and
command whilst promoting flexibility and creativity.

Internal factors such as size, product and skills of the workforce influence the
organizational structure. As a business expands the chain of command will
lengthen and the spans of control will widen. The higher the level of skill each
employee has the more the business will make use of the matrix structure to
maximize these skills across the organization.

DATA ANALYSIS
ROLE OF HOSPITAL ADMINISTRATOR

• Hospital administrator plays a vital a role in saving lives, without having to

take scalpel in hand.
• Hospital administrators manage hospitals, outpatient clinics, hospices, and
drug-abuse treatment centers.
• In large hospitals, there may be several administrators, one for each
department. In smaller facilities, they oversee the day-to-day operations of
all departments.
• Administrators make sure hospitals operate efficiently and provide adequate
medical care to patients.
• Their responsibilities are numerous and sometimes require the assistance of
the medical and support staff.
• They act as liaisons between governing boards, medical staff, and
department heads and integrate the activities of all departments so they
function as a whole.

ROLE OF ADMINISTRATION DEPARTMENT

Under the Administration of Apollo Speciality Hospital there are four main which
controls the other departments. They are:

1. HR department.
2. Accounts.
3. Corporate Relations.
4. Operations.

Human Resource Department:

Hospital in an input social institution which is highly people oriented and

supported by state of the art technology for the delivery of health care. The
complexity of the type of personal ranging fro doctors to housekeepers with
different socio economic, cultural and educational background working together
calls for a unique setup. The HOD’s with the HR department identify the
differences between the performances of an individual versus the requirement of a
particular job. The gaps are documented in the Performance Appraisal document as
training needs. The feedback from the patients through Guest Relations in another
source of information regarding the gaps with reference to service delivery.

Every employee personal record is maintained in the department of HR, which

contains details of education, experience training and relevant records are available
at respective areas. The HR process includes Recruitment, Induction, Time Office,
Wage and salary, Welfare Scheme, Performance Appraisal, Training and
Development and Disciplinary.

Performance Appraisal:

The performance Appraisal of each employee is maintained. Then it is analyzed. If

the employee performance is good he is given promotion and given development
program. If it is better then he is given training and analyzed. During the training
period the employees activities are analyzed and necessary steps are taken.

Disciplinary:

If the employees behave in a wrong manner disciplinary action will of notice is

given. If he furthers does the same one then retrenchment is given.

Accounts:

The accounts department in Apollo handles all the financial matters. It maintains
the profit and loss account and expenditure. The main income of the hospital is
through outpatient, in-patient, canteen, telephone, tea shop. The expenditure is due
to operating cost, Administration cost, employee cost. They do all the money
transactions

ROLES OF SUPPORT SERVICE DEPARTMENT

 • Insurance carriers are decreasing reimbursement while increasing
administrative burdens and costs.

• Now more than ever, it is vital that providers establish a decided advantage
in their field through rapid reimbursement, increased income, and reduced
administrative costs.

• Healthcare Support Services is here to help you establish that advantage.

• Healthcare Support Services understands every practice is unique. So is our

approach to solving your billing and administrative problems. We will work
with you to find the best solution to meet your practices needs.

ROLES OF MEDICAL DEPARTMENT

• Provide preventive, curative, and primitive health services

• individual utilizing the best Technology and

• Manpower to provide services at international standards of quality and

effectiveness by developing a comprehensive health policy contributing to
the overall development of the hospital.

DATA INTERPRETATION
FINDINGS

• The organizational structure shows how the duties and responsibilities are
segregated to employees based on their skills and knowledge.
• Though they have branches in various cities, the job assigned to each
department in each branch differs.
• Each department in a branch will be inter linked to the other.
• The organization structure of Apollo hospital is vertical in nature.
• Due to this, the decisions taken will take longer time to be implemented.

SUGGESTIONS

• They should have skilled personnel in the paramedical department.

• Give another division under the support service department as they play a
vital role in the hospital.
• Lab services division should have more personnel as the present personnel
have heavy workload.

CONCLUSION

• The roles played by each of the departments are vital in its organization
functioning.
• Without proper co- ordination between the departments, the organization
structure fails.
• The study gave a clear picture on the organizational structure and how each
department takes up their responsibilities and roles efficiently.