Riya Pokharna

SEO Analyst
Detail-oriented digital marketing professional with 2 years of experience. Possesses a solid foundation in digital marketing strategies,
including SEO, Social Media Marketing, and Content Creation. Seeking a challenging position that offers professional growth and ample
opportunity to learn and enrich my professional competencies.

WORK EXPERIENCE
9079056965 Digital Marketing Trainee
Dotsquares March 2024 to May 2024
LinkedIn Engaged in off-page SEO activities and provided strategic ideas for content marketing.
Research relevant websites for guest posting and submit engaging content, ensuring all
contributions are non-paid.
[email protected]

Project - PF Samadhan
EXPERTISE Freelancing March 2024 to Present
Enhanced the website performance with 1000 impressions, 100 clicks, and 25 leads on a quarterly
SEO average.
Canva Developed a comprehensive link-building strategy incorporating free guest posting resulting in a
Google Suite 6.4% increase in average click-through rate (CTR).
Link Building Optimized CSS and Javascript codebase resulting in a 40% improvement in core web vitals.
HTML, CSS (Moderate) Utilizing Google Suite tools to monitor, debug, and optimize the site visibility.
Content Marketing Optimized website content, landing pages, and blogs covering high-converting keywords.
Email Marketing Developing content for social media platforms, including creating short videos for YouTube and
Social Media Management newsletters for LinkedIn.
Google Analytics & Google Search
Console
Google Tag Manager SEO Intern
Google Ads (Intermediate) Adbeats Media September 2023 to January 2024
Conducted thorough audits for on-page and technical SEO like optimizing Meta tags, conducting
keyword research, updating sitemaps, managing 404 errors, and implementing schema markup.
EDUCATION Improved page loading speed by optimizing inline CSS, and minifying CSS files.
Created targeted content based on keyword research and implemented diverse link-building
MBA (Marketing & HR) strategies including article submissions, social bookmarking, business listing, and local citations.
Vision School of Management Generated comprehensive site reports covering website health, keyword rankings, organic traffic
2022 - 2024 analysis, meta tag optimization, and site speed metrics for actionable insights.

BBA SEO and Visual Associate

JECRC University Vending Brothers Pvt Ltd October 2022 to August 2023
2017 - 2020 Managed a team of 5, increased website traffic by 6%, and boosted Instagram reach by 55%.
Assisted the team in creating a visually appealing website and successfully revamped the content
Higher Secondary ( 12th CBSE ) strategy for the website.
Central Academy Sr Sec School Utilizing tools such as Google Search Console, Google Analytics, Google Trends, Seoptimer, and
2016 - 2017 Semrush to track website traffic and user behaviour and improve website performance.
Designed engaging presentation sliders & brochures for email templates, and business proposals.
Drafted the website's legal and privacy law pages to ensure a smooth flow.
Secondary ( 10th CBSE )
Crafted attention-grabbing posts and stories for various social media platforms.
Central Academy Sr Sec School
2014 - 2015 HR Manager
Vending Brothers Pvt Ltd October 2022 to August 2023
PROJECT Efficiently handled 45+ employees' attendance, payroll, and leaves.
Made Code of Conduct, Policies, Procedures, Agreements, and other statutory compliance.
Created Google Ads Search Campaign Registration of Company under various License like FSSAI, Startup, ShopAct, Trademark, Payment
Created Smart Bidding Strategy Gateway, etc
aligned to marketing objectives. Timely overseeing the resources required for the company to ensure effective workforce
Utilized ad scheduling and management and allocation.
Utilizing various job portals to advertise job vacancies, and hiring qualified candidates.
geotargeting options.
Set a budget, schedule, keyword
Customer Support Representative
targeting, and audience segment for
Ravage Lead Flow Pvt Ltd July 2021 to March 2022
ad sets.
Provided comprehensive product and service information to customers, ensuring accuracy and
Featured ads with different images, clarity in communication.
text, and creatives Documented customer interactions accurately and maintained detailed records in the company's
Set up Google Ads Conversion Tag. system.
Addressed customer inquiries, concerns, and complaints promptly and professionally via phone,
email, and live chat channels.

SEO Intern
July 2020 to January 2021
Alpine Technologies
Received Comprehensive training in the fundamentals of SEO.
Developed and executed a backlink strategy to enhance the client's website authority.
Addressed spammy links using tools like Ahrefs, while leveraging positive link-building
opportunities.