MASTER OF COMMERCE

PROGRAMME SYLLABUS
(Semester I, II, III, & IV)

2023 Admission Onwards

CBCS-UG Regulations 2021
June 2021
 SREENARAYANAGURU OPEN UNIVERSITY
Programme Structure Template -Master of Commerce (M.Com)

Discipline Ability Enhancement Skill

Semeste Discipline Dissertation/ Total
Specific Compulsory Courses Enhancement
r Core Course Project Report & Credit Per
Elective (AC, Discipline Compulsory
(DC) 4 Viva voce 4 Credit Semester
courses (DE) Specific (DS) & (IS) Courses (SC) 2
Credit each each
4 Credit each 2 Credit each Credit each

DC – 1 AC-01
I DC – 2
DC – 3
DC – 4
DC– 5 AC-02
II DC – 6
DC– 7
DC– 8

DC– 9 DE-01
III

DC– 10 DE-02 SC-01

IV DC– 11 DE-03 SC-02

Dissertation/
DC– 12
Project
72
Total Credit 48 12 Credit 4 Credit 4 Credit 4 credit
Credit

DC : Discipline Core Course

DE : Discipline Specific Elective course
AC : Ability Enhancement Compulsory Course
DP : Dissertation/ Project
SC : Skill Enhancement Compulsory Course

CB : Cross Border course (Learners can opt any two cross border courses
carrying 4 credits each in any two semester)
 Semester-wise Programme Details
First Semester
SI
N Type of the course Course Code Course Name
o

1 Discipline Core M21CM01DC Research Methodology

2 Discipline Core M21CM02DC Business Ethics and Corporate

Governance

3 Discipline Core M21CM03DC Legal Aspects of Business

4 Discipline Core M21CM04DC Business Analytics

5 Ability M21CM01AC Practical Taxation

Enhancement
Compulsory Course
(AC)
Discipline Specific
(DS)

Second Semester
SI Type of the course Course Code Course Name
NO

1 Discipline Core M21CM05DC E-Business and Cyber laws

2 Discipline Core M21CM06DC Global Business Operations and

Institutions

3 Discipline Core M21CM07DC Quantitative Techniques

4 Discipline Core M21CM08DC Business Policy and Strategic

Management
 5 Foundational Skills for Research
Ability M21UC01AC and Writing
Enhancement
Compulsory
Course (AC)
Institution
Specific (IS)

Third Semester
SI
N Type of the course Course Code Course Name
o

1 Discipline Core M21CM09DC Investment Management

2 Discipline Core M21CM10DC Income Tax Planning and

Management

3 Discipline Specific For Finance stream

Elective
M21CM01DE Advanced Corporate Accounting

M21CM11DE For Marketing Stream

Agricultural and Rural Marketing

Discipline Specific
4 Elective For Finance stream

M21CM02DE Advanced Cost and Management

Accounting

M21CM12DE For Marketing Stream

Service and Retail Marketing

5 Skill Enhancement M21CM01SC Stock Market Operations

Compulsory Courses
(SC)
 Fourth Semester
SI
N Type of the course Course Code Course Name
o

1 Discipline Core M21CM11DC Management Optimisation

Techniques

2 Discipline Core M21CM12DC Goods and Services Tax and

Customs Duty-Law and Practice

3 Discipline Specific M21CM03DE For Finance stream

Elective
Advanced Financial Management

For Marketing Stream

M21CM13DE Integrated Marketing Practice

4 Skill Enhancement M21CM02SC Entrepreneurship Development

Compulsory Courses
(SC)

5 Project M21CM01DP Dissertation/Project report and

Viva voce

Cross Border Discipline courses

Sl. Course Code Name of Courses Semester

No.

1. M23AR01CB Arabic for all I-IV

2. M23CA01CB Machine learning for all I-IV

3. M23EC01CB General Economics I-IV

 4. M21EG01CB Romantics and Victorians I-IV

5. M23HD01CB Beginner’s Hindi I-IV

6. M21HS01CB Struggle for Indian Independence I-IV

7. M21ML01CB I-IV
Kavithayum Kadhayum

8. M23SN01CB I-IV
Samskrutha Varthani

9. M21SO01CB Criminology I-IV

10. M23PH01CB Social ethics I-IV

Learners can opt any two cross border courses (4 credits each) from the above list in any two
semesters.

Evaluation:
The evaluation of the programme will be based on two aspects:
1. Continuous Internal Evaluation (CIE)
2. End Semester Examination (ESE)
CIE and ESE will be in the ratio 30:70
First Semester
 RESEARCH METHODOLOGY

M21CM01DC

(Credits: 04)

Course Objective:
● To understand the process of research in business.
● To undertake research projects for business
Course Learning Outcomes:
On completion of this course, the learners will be able to undertake research projects as part of
the curriculum
COURSE OUTLINE

Block 1: Research Process and Research Plan

Block 2: Population and Sample Study

Block 3: Measurement and Scaling

Block 4: Data Processing and Presentation

BLOCK 1: RESEARCH PROCESS AND RESEARCH PLAN

Unit 1. Concepts of research— Meaning–Types- Approaches – Significance of research in

social sciences

Unit 2. Research Process- Process of research- Research Problem — Meaning- Nature—

Formulation of problem — Techniques of Defining the Problem– Literature Survey and Research
Gap- Research Hypothesis — Types of Hypotheses

Unit 3. Research Design — Meaning — Needs — Types of Research Design

Unit 4. Research Proposal- Contents- Preparation.

BLOCK 2: POPULATION AND SAMPLE STUDY

Unit 1. Population and Sample –Sampling theories — Techniques of sampling – Random and
Non-random techniques
Unit 2. Sample Size –Factors influencing sample size-Optimum sample size – Determination of
sample size – Errors in sampling

BLOCK 3: MEASUREMENT AND SCALING

Unit 1. Measurement-Variables– Attributes –Process of measurement- Errors in measurement

Unit 2. Scaling- Scaling Techniques - Types of scales - Comparative and Non-Comparative

scales – Validity and Reliability of Scales

Unit 3. Data Collection -Methods of Data Collection —Primary Data – Observation

-Questionnaire —Preparation of Questionnaire and Pre-testing - Pilot Survey- Interview Schedule
– Secondary data and sources.

BLOCK 4: DATA PROCESSING AND PRESENTATION

Unit 1. Data Processing- Editing – Coding -Classification –Tabulation

Unit 2 Analysis of data- Univariate – Bivariate - Multivariate methods- Tools of Analysis –
Descriptive Analysis – Inferential analysis - Interpretation

Unit 3. Report Writing- Types of Reports – Contents of Reports – Format of Reports -

Documentation Styles – Citation and Referencing: APA— Plagiarism

References
● Achalapathi, K. C., Readings in Research Methodology in Commerce and Business
Management, Himalaya Publishing House.
● Tandon, B.C; (1979). Research Methodology in Social Sciences. India, Chaitanya
Publishing House.
● Chawla, D; and Sondhi, N., (2016). Research Methodology: Concepts and Cases, New
Delhi: Vikas Publishing House Pvt. Ltd.
● Kevin, S., ( 2021). Research Methodology for Social Sciences, Ane Books Pvt. Ltd.,
New Delhi.
● Kothari, C. R., (2004). Research Methodology: Methods and Techniques. India, New
Age International (P) Limited.
● Krishnaswami, O.R., Ranganathan, M., & Harikumar, P.N. (2016). Research
Methodology, Himalaya Publishing House.
● Panneerselvam, R. (2014) Research Methodology. India, PHI Learning.
 BUSINESS ETHICS AND CORPORATE GOVERNANCE
M21CM02DC

(Credits: 04)
Course Objective:

● To impart knowledge on business ethics and social responsibility of business.

● To help society to understand how interests of business or organization and society at
large can be aligned.
● To familiarize with the concept of Corporate Governance and the role and importance of
stakeholders in a company.

Course Learning Outcomes:

On completion of this course, the learners will be able to have deep knowledge on Business
Ethics and Social responsibility of Business and Corporate governance.

COURSE OUTLINE
Block 1: Business Ethics
Block 2: Ethical decision making and managing Ethics
Block 3: Corporate Governance and Corporate Social Responsibility

Block 4: Knowledge Management

BLOCK 1: BUSINESS ETHICS

Unit 1. Business Ethics- Concept - Importance and Need for business ethics - Sources of
Ethics - Philosophical system - Cultural experience - Legal system - Factors influencing
Business Ethics – leadership - Strategy and Performance – Environment - Corporate culture -
Individual characteristics

Unit 2. Theories of Ethics- Friedman’s Economic theory - Kant’s Deontological theory - Mill &
Bentham’s Utilitarianism theory- Gandhian Approach in Management and Trusteeship-
Importance and relevance of trusteeship principle in Business

BLOCK 2: ETHICAL DECISION MAKING AND MANAGING ETHICS

Unit 1.Ethical Decision Making - Meaning- Framework- Difficulties - Models

Unit 2. Managing Ethics- Codes of Ethics - Ethics Committees - Laws enforcing ethical conduct

BLOCK 3: CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY

Unit 1. Corporate Governance -History and Development- Global and in India- Objectives-
Principles and Importance - Competition and Corporate Governance- Key issues in corporate
governance- Organizational success- Consequences of weak governance - Risk management -
Corporate scandals - Whistle blowing and Corporate Governance - Technology and
information governance

Unit 2. Corporate Social Responsibility- Meaning – Rationale - Arguments for CSR -

Strategies– Ackerman’s model of social responsibility- Corporate Social Reporting

BLOCK 4: KNOWLEDGE MANAGEMENT

Unit 1. Knowledge Management- Meaning- Importance – Objectives - Knowledge workers:-

Importance - types – functions. Corporate Image:- Meaning, importance- Building corporate
image
Unit 2. Corporate Excellence- Meaning- Importance - Achieving corporate excellence- New
directions-Role of Directors-qualification, powers, duties and responsibilities-Board
Committees

References:

● George A Steiner and John F Steiner, Business, Government and Society, Mc Graw Hill
International
● Laura p Hartman, Perspectives in Business Ethics, Mc Graw Hill International
● MK Gandhi, My Experiments with Truth, Navjeevan Publishing House, Ahmadabad
● Prof. (Col) PS Bajaj, Dr. Raj Agarwal. (2006). Business Ethics An Indian perspective
Biztantra.
● SK Chakraborty, Ethics in Management; Vedantic Perspectives, Oxford University Press
● Subhash Sharma, Management in New Age: Western Windows- Eastern Doors, New Age
International Publishing, New Delhi
 LEGAL ASPECTS OF BUSINESS
M21CM03DC
(Credits: 04)

Course Objective: Assist the learners to become familiar with the Legal Framework affecting
business. Understand the concept of Intellectual Property Rights and protective measures of
IPR.
Course Learning Outcomes

On completion of this course, the learners will be able to recognize legal issues and the
importance of ethics and personal integrity in the practice of business.
COURSE OUTLINE

Block 1: Legal Environment

Block 2: Commerce Laws and Regulations in India
Block 3: Foreign Exchange Management Act, 1999
Block 4: Laws Relating to Environmental Protection

BLOCK 1: LEGAL ENVIRONMENT

Unit 1. Legal Environment- Law - Meaning and Nature of Law- Sources of law-
Classification of Law-Principles of Natural Justice-Ethics and Law-
Meaning-Relevance-Importance of legal environment in Business-Components of Legal
Environment (Brief Mentioning-Contract Act-Sale of Goods Act-Companies Act- Negotiable
Instruments Act)-Legal Environment during Pre-independence and Post- independence period
Unit 2. Intellectual Property Rights- Protection of Intellectual Property-Patents-Patent
Documents-Patent Infringement -Recent Developments in Patent System- Trade Marks-
Copyright -Industrial Designs - Geographical Indications - Procedure for getting Patents,
Copyrights, Trade Marks, Industrial Design and Geographical Indications

BLOCK 2: COMMERCE LAWS AND REGULATIONS IN INDIA

Unit1. Competition Act 2002 - Salient features of the Competition Act 2002 -Objective and
scope of the Act- Anti-Competitive Agreement –Types of Agreements-Horizontal-
Vertical-Abuse of Dominant position- Regulation of Combination - Acquisition, Mergers,
Amalgamation-Procedure to be followed for combination- Competition Commission of India
(CCI)-Powers and Functions of CCI.

Unit 2. Information Technology Act 2000- Information Technology (Amendment) Act 2008-
Legal issues and challenges of E-Commerce-Issues of the jurisdiction in Disputes

Unit 3. Enforcement of Online Contracts - Electronic Signature-Data protection and Issues

relating to Privacy.

BLOCK 3: FOREIGN EXCHANGE MANAGEMENT ACT, 1999

Unit 1.Foreign Exchange Management Act- Introduction- Regulation and Management of

Foreign Exchange-Dealing in Foreign Exchange- Holding of foreign exchange- Realization and
repatriation of foreign exchange-Authorized Person-Contravention and Penalties

Unit 2. Adjudication and Appeal – Introduction- Directorate of Enforcement- Opportunities for

Indian Business -Challenges

BLOCK 4: LAWS RELATING TO ENVIRONMENTAL PROTECTION

Unit 1. Sustainable Development- Concept - Biodiversity and Carbon Credit-Government

Policy regarding Environment

Unit 2. Law relating to environmental protection- Environment (Protection) Act 1986-

Prevention and Control of Air Pollution and Water Pollution- National Green Tribunal

References:
● Ahuja, V K. (2017). Law relating to Intellectual Property Rights. India, IN: Lexisnexis.
● Albuquerque, D. (2017). Legal Aspects of Business –Texts, Jurisprudence and Cases.
Oxford Higher Education.
● Duggal Pavan, Legal Framework on Electronic Commerce & Intellectual Property
Rights, Universal Publishing House, 2014.
● Efraim Turban, Jae Lee, David King, H.Michael Chung, “Electronic Commerce–A
Managerial Perspective", Addison-Wesley.
● Gulshan, S. S., (2011). Business Law Including Company. Excel Books
● Kapoor, N.D. (2015). Elements of Company Law. New Delhi: Sultan Chand & Sons.
● Kuchchal, M.C., & Kuchhal, V. (2018). Business Law. Vikas Publishing.
● Neeraj, P., & Khusdeep, D. (2014). Intellectual Property Rights. India, IN: PHI learning
Private Limited.
● Nithyananda, K V. (2019). Intellectual Property Rights: Protection and Management.
India, IN: Cengage Learning India Private Limited.
● Pathak, A. (2017). Legal Aspects of Business. Tata McGraw Hill.
 ● Taxmann’s Learners Guide to Economics Laws, Taxmann Allied Services Pvt. Ltd, New
Delhi.
● Tulsian, P.C., &Tulsian, B. (2017). Business Law. Tata McGraw Hill.

BUSINESS ANALYTICS

M21CM04DC
(Credits: 04)
Course Objective:

● Understand and critically apply the concepts and methods of business analytics.
● Identify, model and solve decision problems in different settings.
● Interpret results/solutions and identify appropriate courses of action for a given
managerial situation whether a problem or an opportunity.
Course Learning Outcomes:

On completion of this course, the learners will be able to create viable solutions to decision
making problems.
COURSE OUTLINE

Block 1: Business Analytics

Block 2: Digital Data and Processing
Block 3: Data Integration and Data Modelling

Block 4: Enterprise Reporting

BLOCK 1: BUSINESS ANALYTICS

Unit 1. Business Enterprise- Functions- Core business processes, Purpose of using IT in
Business - Enterprise applications – ERP- CRM

Unit 2. Analytics- Descriptive Analytics - Diagnostic Analytics- Predictive Analytics,

Prescriptive Analytics- Cognitive Analytics (Theory only)

BLOCK 2. DIGITAL DATA AND PROCESSING

Unit 1. Digital Data – Structured, Unstructured, and Semi-structured - OLTP, OLAP-
Multidimensional - Relational OLAP and Hybrid OLAP- Evolution, Role of DSS, EIS, MIS
and Digital Dashboard.
Unit 2. BI components – Business layer - Administration layer - Operation layer,
Implementation layer- Uses of BI – Management – Operational - Process Improvement -
Performance improvement - Customer Experience.

BLOCK 3: DATA INTEGRATION AND DATA MODELING

Unit 1. Data Warehouse - Data Mart - Data sources - Data mapping - Data staging; data
integration – approaches – technology - data quality - data profiling

Unit 2. Data Modeling – entity - attribute cardinality of relationships; data model types –
conceptual, logical, physical- Data modeling techniques – normalisation, dimensional: models–
star schema, snowflake schema, and fact constellation schema

BLOCK 4: ENTERPRISE REPORTING

Unit 1. Reporting Perspective- standardization and presentation practices – reporting

characteristics

Unit 2. Business performance measurement tools- Balanced Scorecard – Meaning and

elements- Dashboards – Meaning and importance

Unit 3. Performance analysis- Funnel reporting- stages - Performance analysis-Steps- Features

of enterprise reporting tools.

References:

● Bhima Sankaran Pochiraju and Sridhar Seshadri, Essentials of Business Analytics, Springer.
● Christian Albright S and Wayne L Winston (2017). Business Analytics – Data Analysis and
Decision Making (6th Edition) Cengage Learning
● Jay Licbonitz, Business Analytics: An introduction, CRC Press
● Jeffrey D Camm, Jame J Cochran, Michael J Fry and Jeffrey W Ohlman, Essentials of
Business Analytics, Cengage Learning
● Jesper Thorlund, Gert H N Larsen, Business Analytics for Managers
● Prasad R N and Seema Acharya (2016). Fundamentals of Business Analytics (2nd Edition).
Wiley India Pvt. Ltd.
● Randy Barlett, A Practitioners’ Guide to Business Analytics. McGraw Hill Professional
 PRACTICAL TAXATION
M21CM01AC
(Credits: 02)

Course Objective: To equip learners with good conceptual understanding regarding the
accounting procedure under GST and filing of returns under GST and Income Tax Act.

Course Learning Outcomes:

On Completion of the course, learners would be able to have a deep practical

understanding on the process of preparation of books and records under GST regime and
filing of GST and Income Tax Returns.

COURSE OUTLINE

Block 1: Accounting for GST

Block 2: Accounting for Income tax

BLOCK 1: ACCOUNTING FOR GST

Unit-1 Accounts and Records under GST

Basics of GST-GST common portal-HSN-SAC-GSTIN-Goods outside the scope of GST- Books

and registers under GST-Period of retention of accounts-Electronic cash ledger-Electronic Credit
ledger-Electronic liability ledger-E-way Bill-TDS-TCS-Refund of Tax-Computation of
CGST-SGST-UTGST-IGST-Computation of input tax credit- Computation of interest on delayed
payment-Practical problems.

Unit -2- Filing of GST Returns

GSTR 1, GSTR-3B, GSTR-2A and 2B-Claim of input tax credit and provisional
acceptance-matching, reversal and reclaim of input tax credit- Annual return –GSTR 9 and 9C

BLOCK 2: – ACCOUNTING FOR INCOME TAX

Unit 1. Accounting for TDS and TCS

Accounting procedure in the books of seller and buyer- computation of advance tax and
TDS-computation of interest and penalties- Form No.24Q and 27C-TDS statements-From 16 and
16A- Form 26AS- Reason for mismatches between TDS statement and 26AS-Resolving the
mismatches
Unit 2. Filing of Income Tax Returns

Different types of Income Tax returns (ITR-1 to ITR-7)- E-Filing of Income Tax Returns:
Procedure

References:

● Indirect Taxes- Mehrotra H. C & Agarwal, Sahitya Bhavan Publishers, Agra

● GST Bare Acts, Rules, Notifications & Circulars.
● GST in India-Rakesh Garg &Sandeep Garg, Bloomsbury India Publication
● Indirect Taxes- Datey V S, Taxman Publications, New Delhi.
● Direct Taxes Law and Practice- Dr H C Mehrotra and Dr S P Goyal- Sahitya
Bhawan Publications
● Direct Taxes Law and Practice- Singhania V K, Taxman Publications Ltd.

Second Semester
 E-BUSINESS AND CYBER LAWS
M21CM05DC
(Credits: 04)
Course Objective:

● To equip the learners with the emerging trends in business.

● To equip the learners to introduce and explore the use of information technology in all
aspects of business.
Course Learning Outcomes:

On completion of this course, the learners will be able to familiarize with the learner cyber
world and cyber regulations

COURSE OUTLINE

Block 1: E-business and E-Marketing

Block 2: E-Business Technologies

Block 3: Cyber Securities Management

Block 4: Cyber Regulations

BLOCK 1: E-BUSINESS AND E-MARKETING

Unit 1. E-Business - Concepts– E-business vs. E-commerce - Transformation of business

structure– Trends - E-Business Models (an overview)
Unit 2. E-business Design: Browsing Behaviour Model–Online marketing–
E-advertising–Internet marketing trends–E- branding –E-marketing strategies.
Unit 3. E-Retailing- Concept- Different Models - Model for Web based Information System in
E-retailing - Key Technologies of B2C Model in E-Retailing- EPOS System - Functions of an
EPOS System.

BLOCK 2: E-BUSINESS TECHNOLOGIES

Unit 1. Customer Relationship Management (CRM)-Organizing around the customer-

CRM design and infrastructure- Recent Trends in CRM

Unit 2. Enterprise Resource Planning (ERP)– Integration of information technology

systems- Forces influencing ERP-Implementation strategies- ERP trends

Unit 3. Supply chain Management-Internet enabled SCM-Supply chain planning and

execution-SCM issues and trends; E-procurement- Transformation to web- based technology

BLOCK 3: CYBER SECURITIES MANAGEMENT

Unit 1. Cyber Securities - Introduction–cyberspace–cybercrimes–types: cyber stalking,
forgery and fraud- Crime related to IPR (copyright issues in cyberspace, trademark issues in
cyberspace, software patenting issues)- Cyber terrorism and vandalism.
Unit 2. Network and Website Security Risks Management - Privacy risk management –
digital signature - E-business risk management issues – Firewall, security framework.

BLOCK 4: CYBER REGULATIONS

Unit 1. Cyber Law- Scope (E-commerce, online contracts, IPRs, E- taxation, E- governance
and cybercrimes)- issues relating to investigation - cyber forensic
Unit 2. IT Act- Relevant provisions under IT Act 2000 -IPC and Evidence Act

Reference:

● E-Business (R)evolution, Daniel Amor,Pearson Education Asia

● E-Business and Commerce, BrahmCanzer, Dreamtech press, New Delhi
● E-Business essentials, Matt Haig,Kogan Page India Ltd
● E-Business essentials, Rajat Chatterjee, GlobalIndiaPublication, New Delhi

● E-Business-2, Dr. Ravi Kalakota & Macia Robinson, Pearson Education Asia
 ● IT Act 2000, IT Amendment Bill 2006, IT Amendment Bill 2008
● The E-Business book, Dayle M Smith, Viva books, New Delhi

GLOBAL BUSINESS OPERATIONS AND INSTITUTIONS

M21CM06DC
(Credits: 04)
Course Objective:

● Introduce the concepts of Global Business and its environment.

● Understand the Entry Strategies followed by the firms in the Global Business.

Course Learning Outcomes:

On completion of this course, the learners will be able to create awareness about the
Multinational Companies, Regional Economic Integration,and Global Economic Institutions.

COURSE OUTLINE
Block 1: Global Business
Block 2: Theoretical Foundations of Global Business
Block 3: Multinational Corporations and Foreign Direct Investment

Block 4: Regional Economic Integration

BLOCK 1: GLOBAL BUSINESS
Unit 1. Global Business- Meaning-Definition- Features -Significance - Drivers and Scope-
Difference between Domestic and Global Business - Globalisation and International Business

Unit 2. Modes of Entry - Licensing –Franchising-Joint venture-Strategic Alliance-Mergers and

Acquisition- Contract Manufacturing-Counter Trade
BLOCK 2: THEORETICAL FOUNDATIONS OF GLOBAL BUSINESS
Unit 1. International Business Environment - Components- Economic Environment-
Technological Environment-Political environment– Legal Environment- Socio-Cultural
Environment- Tools for Environmental Analysis -PEST Analysis -Porter’s Five Forces model
Unit 2. International Trade Theories- Meaning– Types -Theories of International Trade –
Mercantilism-Theory of Absolute Cost Advantage- Comparative Cost Advantage Theory-
Heckscher- Ohlin Theory -Product Life Cycle Theory- National Competitive Advantage Theory.
Unit 1. Multinational Corporations - Characteristics -Forms - Role -Issues with Multinational
Corporations
Unit 2. Foreign Direct Investment- Importance - Advantages -Disadvantages -Different kinds
of FDI-FDI Policy Framework in India
Unit 3. Foreign Investment Implementation Authority (FIIA) - International Experience.

BLOCK 4: REGIONAL ECONOMIC INTEGRATION

Unit 1. Regional Economic Integration-Level- Preferential Trade Area-Free Trade

Area-Customs Union-Common Market-Economic Union-Political Union-Trade creation and
diversion effects- Cross National Cooperation and Agreements-NAFTA-EU-SAARC- ASEAN.
Unit 2. WTO - Basic Principles, various agreements- Functions and Areas of WTO-Pre
WTO-Scenario-Difference between GATT and WTO – Trade Related Institutions - WTO and
UNCTAD –Bretton Woods system-IMF and IBRD-functions- ADB.

References:

● Francis C., International Business: Text and Cases- PHI Learning Pvt. Ltd. New
Delhi.
● Griffin, Ricky. R; and Michael, W.P. (2007). International Business: A Managerial
Perspective, Prentice Hall
● Hill, C. W., & Arun, K. (2017). International Business: Competing in the Global
Marketplace (10thed). McGraw Hill Education.
● John. D, Lee. R., & Daniel S. International Business: Environments & Operations-
Prentice Hall, New Delhi.
● K. Aswathappa, International Business, Tata McGraw Hill Publishing Company
Limited, New Delhi.
● P. Subba Rao, International Business: Text and Cases- Himalaya Publishing House
Pvt. Ltd. Mumbai.
● Paul R. Krugman & Maurice International Economics: Theory and Policy -
Obstfeld Pearson Education Singapore.
● Sulphey, M. M. and Safeer, M. M. (2017). Introduction to Environment
Management, (4nd Edition), New Delhi: PHI Learning Pvt. Ltd.
● Sumati, V.(2011). International Business. Ane Books Pvt Ltd, New Delhi..
● V.K. Bhalla, International Business S. Chand & Company Pvt. Ltd. New Delhi.
 ● Varma, S. (2012). International Business (1st Ed.). Pearson.
QUANTITATIVE TECHNIQUES
M21CM07DC
(Credits: 04)

Course Objective:
● To understand and apply the probability distributions for business decision making.
● To impart the theoretical knowledge of sampling method and estimation.
● To make use of correlation and regression in different variables related to business
operations.

Course Learning Outcomes:

On completion of this course, the learners will be able to: apply and evaluate parametric and
non - parametric tests

COURSE OUTLINE
Block 1: Probability distribution
Block 2: Parametric and Non parametric tests

Block 3: Correlation and Regression analysis

Block 4: Statistical Quality Control

BLOCK 1: PROBABILITY DISTRIBUTION

Unit 1. Introduction to Quantitative techniques- Meaning- Application in business industry

and management-Probability distribution
Unit 2. Binomial Distribution- Bernoulli process- properties of binomial distribution- mean
and standard deviation of binomial distribution-utility of binomial distribution-fitting of
binomial distribution

Unit 3. Poisson Distribution- meaning and properties of Poisson distribution- utility of

Poisson distribution.
Unit 4. Normal Distribution- normal curve-properties of normal distribution- utility of normal
distribution - normal approximation to binomial distribution-normal approximation to Poisson
distribution
BLOCK 2: PARAMETRIC AND NON PARAMETRIC TESTS

Unit-1: Basic concepts

Sample statistic – population parameter – Standard error - Hypothesis testing –Level of
significance- types of errors - Type I error and type II error
Unit-2 Parametric tests
Normal distribution- Z test- t test- F test - Test for proportion – Analysis of variance - One way
ANOVA and Two-way ANOVA- Meaning – Assumptions – Advantages – Disadvantages
Unit-3 Non-Parametric tests
Chi square test– Test of goodness of fit – Test of independence – Contingency table- Sign test-
(one sample and two sample test) – Wilcoxon Signed Rank sum test –Mann-Whitney U test –
Kruskal Wallis H test – Wald Wolfowitz Runs test

BLOCK 3: CORRELATION AND REGRESSION ANALYSIS

Unit 1. Correlation-Meaning– Types of correlation – Methods to study correlation- Karl

Person’s coefficient of correlation- Errors in correlation- Probable error – Standard error-
Spearman’s rank correlation – Partial correlation – Multiple correlation.

Unit 2. Regression - Meaning–Dependent variables and Independent variables- Types of

regression- Regression coefficients- Regression equations- Regression line – Standard error of
estimate – Difference between correlation and regression.

BLOCK 4: STATISTICAL QUALITY CONTROL

Unit 1. Statistical Quality Control- Introduction – Meaning and definition of quality –

Objectives of SQC – Types of variations – Random variations and assignable variations

Unit 2. Quality control techniques- Process control – Product control – Control chart for
variables :– Mean chart – R chart and SD chart- Control charts for attributes :– p chart – np
chart – c chart - Uses of Control charts.

References:
● Anand Sharma, Quantitative Techniques for decision making, Himalya
Publishing House15 hours
 ● Barry Render, Quantitative Analysis for Management, Prentice Hall of India
● D.V.D. Vohra, Quantitative Techniques for Management
● G.C. Beri, Business Statistics, Tata McGraw,Hill New Delhi
● Gupta & Khanna, Quantitative Techniques for Decision Making, Prentice
Hall of India.
● Gupta SP, Statistical Methods, S. Chand & Sons.
● Levin & Rubin, Quantitative Approaches for Management, Pearson.
● P.N. Arora, Sumeet Arora, S. Arora, Comprehensive Statistical Methods, S. Chand
and Company Private Limited, New Delhi

BUSINESS POLICY AND STRATEGIC MANAGEMENT

M21CM08DC
(Credits: 04)

Course Objective: Introduce the concept of Business Policy and Strategic Management to the
learners and make them understand its process and levels. Create a conceptual awareness on
various strategies.
Course Learning Outcomes:
On completion of this course, the learners will be able to identify and link strategy formulation
and implementation considering various environmental factors.
COURSE OUTLINE
Block 1: Environmental Analysis
Block 2: Organisational Resources and Capabilities
Block 3: Strategic Formulation

Block 4: Strategic Implementation, Evaluation and Control

BLOCK 1: ENVIRONMENTAL ANALYSIS

Unit 1. Business Policy- Evolution of the concept- Meaning and importance- Essentials of
good policy-Types-Difference between business policy and strategic management
Unit 2. Strategic Management Process-Tasks of Strategic Management-Factors shaping
strategy-Developing strategic Vision, Mission, Objectives-Concept of Strategic Intent
Unit 3. A Model of Strategy and Elements- Developing Strategic Model-Strategy Positioning-
Choices- Strategy in action.- Evaluating a company’s External and Internal Environmental
analysis for creating strategy-Macro Environmental factors
Unit 4. Demographic Elements-Political forces-Economic element-Socio-cultural factors-
Technological issues-Legal factors-Ecological factors

Unit 5. Industry Analysis- Michael Porter’s industry analysis- ETOP -SWOT analysis-TOWS
matrix.

BLOCK 2: ORGANISATIONAL RESOURCES AND CAPABILITIES

Unit 1.Resources and Capabilities- Types and nature of resources and

capabilities-Transforming Resources into Capabilities- Identifying and Appraising Resource
and Capabilities-Strategic Fit
Unit 2. Growth Strategies- Gap Analysis-Comparative Advantage - Competitive Advantage -
Core Competence.

BLOCK 3: STRATEGIC FORMULATION

Unit 1: Strategic Formulation Process – Basic Principles - Modes of Strategic Formulation-
-Types of Strategies- Stability Strategies-Growth strategies – Retrenchment strategies-
Functional level strategies
Unit 2. Business Level and Corporate Level Strategies-BCG Matrix - Strategic Alternatives
at Corporate Level- Grand strategies - Generic Strategies- Offensive strategies- Defensive
Strategies-Strategic Alliance and Joint Ventures- Mergers and Acquisition
Strategies-Re-engineering and Integration

BLOCK 4: STRATEGIC IMPLEMENTATION, EVALUATION AND CONTROL

Unit 1. Strategic Implementation: Structural-Functional and Behavioural Aspects of
Implementation- McKinsey Seven S Model

Unit 2. Approaches to business- Concept of Blue Ocean Strategy- Red Ocean Strategy- Purple
Ocean Strategy - Evaluation and Control of Strategies
Unit 3. Types of Control-Evaluation and Control Criteria- Pre and Post Implementation -
Implementation process and issues

References:

● Arthur A Thompson Jr, Strickland. (2010). “Strategic Management- Concepts and

Cases” TATA McGraw Hill Company Ltd, Second Reprint, New Delhi.
 ● Budhiraja, S.B. and M.B. Athreya: Cases in Strategic Management, Tata McGraw
Hill, New Delhi.
● Business Policy and Strategic Management, Subha Rao Himalaya Publishing
House, Mumbai.
● John Child and David Faulkner. (1998). Strategies of Co-operation: Managing
Alliances – Networks and Joint Ventures. New Delhi: Oxford University Press.
● Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi
● Patrick A. Gaughan Mergers, Acquisitions and Corporate Restructuring. New
York: John Wily &Sons,Inc.
● Sharma R.A, Strategic Management in Indian Companies, Deep and Deep
Publications, New Delhi.

ABILITY ENHANCEMENT COMPULSORY COURSE (IS)

M21UC01AC

FOUNDATIONAL SKILLS FOR RESEARCH AND WRITING

CREDIT- 2

Objectives:

● To introduce the learners to the fundamentals of research and writing.

● To provide the learner’s insights into research, methods of reviewing the literature, and
identifying research gaps.

● To acquaint the learners with the different writing formats including synopsis, abstract,
thesis, research papers, etc...

● To give the learners an understanding of research ethics, plagiarism, publication

procedures, and benchmark for publication.

Course Outcomes

Upon completion of the program, the learners will be able to:

● Understand the different concepts associated with research and writing.

 ● Acquire the foundational skills for research, documentation, and publication

● Become aware of the basics of writing, synopsis, abstract, thesis, and research papers

● Differentiate primary, and secondary sources, identify research gaps, and understand the
nuances of plagiarism.

COURSE DETAILS

BLOCK 1: Understanding Research

Unit I: Distinguishing Research from Inquiry - Causative premises of inquiry - formal and
informal inquiry - questions and answers.

Unit II: Research - primary and secondary - research etymology - driving reasons and questions
for organized research - significance and steps - design of research.

Unit III: Bibliographic sources for research and annotation - locating sources for a bibliography.

Unit IV: Reviewing Literature - primary & secondary sources - convergence and divergence -
identifying research gaps - establishing the significance of the research.

BLOCK 2: WRITING FORMATS

Unit I: Synopsis - executive summary - abstract writing - conventions and practices

Unit II: Citing and citation styles - managing references - different style sheets.

Unit III: Research ethics - intellectual property rights - copyrights & plagiarism.

Unit IV: Publication procedures - benchmarks for publication - research gate & scopus.

REFERENCES

1. Ballenger, Bruce, P. (2012). The Curious Researcher: A Guide to Writing Research

Papers. 7th edition. Boston, M.A.: Pearson.

2. Booth, Wayne, C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup and William
T. Fitzgerald .(2016). The Craft of Research. Chicago: The University of Chicago Press.
3. The Chicago Manual of Style Online. Chicago: The University of Chicago Press. (2017).
17th edn.

4. Fink, A.(2005). Conducting research literature reviews: From the Internet to paper. 2nd
edition. Thousand Oaks, CA: Sage.

5. Lipson, Charles (2018). Cite Right. A Quick Guide to Citation Styles—MLA, APA,
Chicago, the Sciences, Professions and More. Chicago: The University of Chicago Press.

6. Mavodza, Judith. (2016). Citation Tracking in academic libraries: An Overview. Oxford,

UK: Chandos Publishing.

7. Reale, Micelle. (2019). Inquiry and Research: A Relational Approach in the Classroom.
American Library Association.

8. Ridley, D. (2012). The Literature Review: A Step- by- Step Guide for Students. 2nd
edition. Los Angeles, CA: Sage.

9. Snyder, Hannah. (2019). Literature review as a research methodology: An overview and

guidelines, Journal of Business Research volume 104, pp. 333-339

10. .https://doi.org/10.1016/j.busres.2019.07.039
Third Semester
 INVESTMENT MANAGEMENT
M21CM09DC
(Credits 04)

Course Objective

● To understand the process of investment in securities and the functioning of the securities
market.
● To develop the skills required for analysing securities.

Course Learning Outcomes:

On completion of this course, the students will be able to develop the skills required to manage
investment portfolios.

COURSE OUTLINE
Block 1: Investment
Block 2: Portfolio Analysis

Block 3: Portfolio Construction

Block 4: Portfolio Revision and Evaluation

BLOCK 1: INVESTMENT

Unit 1. Investment
Meaning – objectives –return and risk–policy statement regarding investment - investment vs
speculation- types of speculators
Unit 2. Investor biases
Overconfidence – representativeness – anchoring – mental accounting- loss aversion – framing
– availability bias and others.
Unit 3. Asset Allocation
Asset allocation decision-Importance- investment avenues
Unit 4. Measurement of Return and Risk
Systematic and unsystematic risk – Value at Risk (VaR) analysis

BLOCK 2: PORTFOLIO ANALYSIS

Unit 1. Fundamental Analysis
Macroeconomic analysis –Industry analysis – evaluation of industry life cycle- Company
analysis- Financial statement analysis
Unit 2- Technical analysis -price charts –technical trading rules and indicators – Dow theory –
Elliot Wave theory- Efficient Market hypothesis – Forms of market efficiency

BLOCK 3: PORTFOLIO CONSTRUCTION

Unit 1. Portfolio Approach
Meaning of portfolio – analysis of portfolio – return and risk of portfolio – risk reduction
through diversification – selection of optimal portfolio for investment– Markowitz model of
portfolio selection

Unit 2. Portfolio models- Single Index Model- Asset pricing models – Capital Asset Pricing
Model (CAPM) – multi-factor models – Arbitrage Pricing Theory (APT) –Fama and French
three-factor model

BLOCK 4: PORTFOLIO REVISION AND EVALUATION

Unit 1. Portfolio Revision Strategies

Portfolio revision– meaning – need– revision strategies – active revision strategies - passive
revision strategies – formula plans - Constant Rupee value plan – Constant ratio plan – Dollar
cost averaging

Unit 2. Evaluation of Portfolio Performance

Evaluation- perspective –risk-adjusted returns -performance evaluation ratios – Sharpe ratio -

Treynor ratio – Jensen ratio – Fama’s decomposition of total returns

References:

● Apte. P.G., “International Financial Management”, Prentice Hall of India; New Delhi.

● Bhalla, V. K., Investment Management, S. Chand & Co Publications.

● Bhalla, V.K. Investment Management, S. Chand &Company Ltd.
● Bodie, Zvi, Kane Alex and Alan, J. Marcus, Investments, McGraw Hill.
 ● Chandra, P. Security Analysis and Portfolio Management, Tata McGraw Hill
● Elton, E. and Gurber, M. Modern Portfolio Theory and Investment Analysis, John
Wiley and Sons
● Fabozzi, Frank, J. Investment Management, PHI learning.
● Fischer, Donald E. and Ronald J. Jordan, Security Analysis and Portfolio
Management, PHI Learning.
● Kevin, S., Security Analysis and Portfolio Management, 2nd ed., PHI Learning Pvt
Ltd, Delhi.
● Reilly and Brown, Analysis of Investments & Management of Portfolios (12th
ed.), CENGAGE Learning.
● V.A. Avadhani, Security Analysis and Portfolio Management, Himalaya Publishers.

INCOME TAX PLANNING AND MANAGEMENT

M21CM10DC
(Credits: 04)

Course Objective

To expose the learners to the latest provisions of income tax laws including the Income Tax Act,
Income Tax Rules, and relevant Finance Act. To identify and understand the various tax planning
tips and assessment procedures for individuals, firms, companies, cooperative societies, and
trusts.

Course Learning Outcomes

On completion of this course, the students will be able to understand the legal procedures of
income tax management

COURSE OUTLINE

Block 1: Tax Planning and Income Tax Management

Block 2: Tax Planning and Assessment of Individuals and Firms

Block 3: Tax Planning and Assessment of Companies

Block 4: Tax Planning and Assessment of Cooperative Societies and Trusts

BLOCK 1: TAX PLANNING AND INCOME TAX MANAGEMENT

Unit 1. Concepts of Tax Planning

Need of Tax Planning- Difference between Tax Planning and Tax Management
Unit 2. Tax planning and management of different types of assessees’

Nature and Scope of Tax Planning and Management - tax evasion and avoidance- Significance
and Scope of Individual, Firm, and Corporate- Tax Planning and Management.

BLOCK 2: TAX PLANNING AND ASSESSMENT OF INDIVIDUALS AND FIRMS

Unit 1. Assessment of Individuals

Scope of Income and Tax Incidence on Individuals- Steps for computation of taxable income-
Hints for Tax Planning for Individuals- Deduction from Gross Total Income under section 6 a

Unit 2. Assessment of Firms

Scope of Income and Incidence of Tax – Conditions under Section 40 (b)- Procedure for
computation of Book profit and tax liability

BLOCK 3: TAX PLANNING AND ASSESSMENT OF COMPANIES

Unit 1. Basic Concepts

Types of Companies – Residential Status of Companies

Unit 2. Taxable Income and Tax Liability

Minimum Alternative Tax - Tax Credit – Marginal Relief

BLOCK 4: TAX PLANNING AND ASSESSMENT OF COOPERATIVE SOCIETIES AND

TRUSTS

Unit 1. Cooperative Society

Basic Concepts – Application of section 80 P - Computation of Total Income and Tax Liability
of Cooperative Societies

Unit 2. Trust

Basic Concepts- Types of Trusts – Charitable or Religious Trusts - Income Exempt in the Case
of Charitable or Religious Trusts – Accumulation of Income and its investment

References:

● Corporate Tax Planning - E. A Srinivas - Tata Mc – Graw Hill

● Direct Tax Planning and Management- Kushal Kumar Agrawal - Atlantic Publisher
● Direct Taxes Law and Practice- Dr H C Mehrotra and Dr S P Goyal- Sahitya Bhawan
 Publications
● Direct Taxes Law and Practice- Dr. Girish Ahuja and Dr. Ravi Gupta, Bharat Law
House Pvt. Ltd
● Direct Taxes Law and Practice- Singhania V K, Taxman Publications Ltd.
● Direct Taxes Sri T N Manoharan- Snow White Publications Reference

ADVANCED CORPORATE ACCOUNTING

M21CM01DE
(Credits: 04)

Course Objective:

● To understand and use accounting standards in the preparation of financial statements.

● To apply the accounting procedures involved in amalgamation, absorption and external
reconstruction.
● To impart the knowledge of preparation of a consolidated balance sheet.

Course Learning Outcomes:

On completion of this course, the learners will be able to understand and apply the liquidation
procedures, different methods of accounting under price level changes and human resource
accounting methods.

COURSE OUTLINE

Block 1: Accounting Standards- Amalgamation Absorption and External Reconstruction

Block 2: Accounts of Holding Companies

Block 3: Liquidation of Companies

Block 4: Human Resource Accounting

BLOCK 1: ACCOUNTING STANDARDS-AMALGAMATION, ABSORPTION AND EXTERNAL

RECONSTRUCTION

Unit 1. Accounting Standards

Introduction – Meaning – Indian and International Accounting Standards – Accounting

Standard Board – Objectives and functions of accounting standard board - Accounting
standards 1 to 21

Unit 2. International Financial Reporting System (IFRS)

IFRS in India- Introduction-Scope-Advantages-Difference between IFRS and Indian Accounting

Standards

Unit 3. Amalgamation, Absorption and Reconstruction

Differences - Vendor and purchasing companies – Purchase consideration- Methods of

computing Purchase Consideration- Accounting entries – Inter- company Owings - Unrealized
Profit – Intercompany investments – Amalgamation schemes - Accounting standard 14.

BLOCK 2: ACCOUNTS OF HOLDING COMPANIES

Unit –1 Holding company and subsidiary company

Introduction – Meaning and definition of holding company and subsidiary companies –
Consolidation procedure – Minority interest –Cost of Control- Pre-acquisition profit –
Post-acquisition profit

Unit-2 Accounts of holding company and subsidiary company

Revaluation of Assets and Liabilities- unrealised profit- Treatment of dividend – Issue of bonus
shares - Contingent Liabilities- Preparation of consolidated balance sheet - Accounting Standard
21.

BLOCK 3: LIQUIDATION OF COMPANIES

Unit 1. Liquidation
Introduction – Meaning – Importance – Modes of liquidation – Procedures of liquidation –
Contributories- list A and list B
Unit 2. Preparation of Statement of Affairs
Order of payment of liabilities – Preferential payments – Deficiency account / Surplus account
– Liquidator’s final statement of accounts - Liquidator’s remuneration- Limitations of
conventional financial statements
Unit 3. Insolvency and Bankruptcy code 2016
Insolvency and Bankruptcy Board of India- Scope and Functions-Adjudicating authorities-
Insolvency professional agencies and the role- Corporate insolvency- resolution- process
BLOCK 4: HUMAN RESOURCE ACCOUNTING

Unit –1 Introduction to Human Resource accounting

Introduction – Meaning – Definition – Importance

Unit –2 Methods and models of HR Accounting

Methods of valuation of HR – Historical cost approach – Opportunity cost

method-Replacement Cost Approach -Standard cost approach – Present value approach –
Reward valuation model-Net Benefit Model-Certainty equivalent model – Aggregate approach-
Disclosure in financial statements - Objections against HRA – HRA in India

References:

● Anthony,RN&Reece,JS: Accounting Principles, Richard Irwin,Inc.

● Dr.AshokSehgal&Dr.DeepakSehgal;AdvancedAccounting(Taxman,NewDelhi)
● Dr.L.S.Porwal; Accounting Theory(TataMcGrawHill)
● Dr.S.N.Maheshwari:CorporateAccounting(ViakasPublishingHousePvt.Ltd.New
Delhi)
● Jain and Narang: Advanced Accountancy (Kalyani Publishers, Ludhiana)
● R.K.,Lele and Jawaharlal; Accounting Theory(Himalaya Publishers)
● RLGupta & Radha Swamy Advanced Accountancy. (Sultan ChandandCo.)
● RobertAnthony,D.F.Hawkins&K.A.Merchant:AccountingText&Cases.(TataMcGr
awHill).
● Shukla and Grewal: Advanced Accounts.(S.Chand&CoLtd. NewDelhi)
● Sr.K.Paul:Accountancy,Volume-IandII(NewCentralBookAgency,Kolkata)

ADVANCED COST AND MANAGEMENT ACCOUNTING

M21CM02DE
(Credits: 04)

Course Objective: To comprehend and familiarize the established techniques, methods, and
Practices in Strategic Cost and Management Accounting to the learners. To introduce the
evolving Strategic approaches and techniques in the Cost and Management field.

Course Learning Outcomes:

On completion of this course, the learners will be able to develop industrial behaviour among
learners in the emerging business areas.

COURSE OUTLINE
Block 1: Marginal Costing Techniques for Decision Making

Block 2: Standard Costing and Variance Analysis

Block 3: Activity Based Costing (ABC) and Transfer Pricing Applications
Block 4: Strategic cost management techniques

BLOCK 1: MARGINAL COSTING TECHNIQUES FOR DECISION MAKING

Unit-1 Introduction to Marginal costing

Meaning of marginal cost - Marginal costing-Importance-Uses

Unit-2 Marginal costing and decision making

Fixation of selling price- Accepting additional orders – Quotations - Make or buy decisions- Key
factor analysis- Own or Lease - Sell or further process - Closing down or suspending activities

BLOCK 2: STANDARD COSTING AND VARIANCE ANALYSIS

Unit 1. Material Variance

Material Cost Variance- Material Price Variance- Material Usage Variance-Material Mix
Variance - Material Yield Variance
Unit 2. Labour Variance- Labour Cost Variance - Labour Efficiency variance- Labour Idle time
variance - Labour Mix Variance - Labour Yield Variance
Unit 3. Overhead Variance
Fixed overhead variance - Variable overhead variance - Volume Variance - Expenditure variance
- Capacity variance - Calendar Variance - Efficiency Variance
Unit 4. Sales Value Variance
Total Sales Variance - Sales price variance - Sales Volume Variance - Sales Mix Variance - Sales
Quantity Variance – Sales Margin variance - Reconciliation of Budgeted Cost and Revenue with
the help of Variances

BLOCK 3: ACTIVITY BASED COSTING (ABC) AND TRANSFER PRICING APPLICATIONS

Unit 1. Activity Based Costing (ABC)

Features and purposes - Cost object - Cost Drivers - Product Costing under ABC–Activity Based
Variance Analysis and Budgeting – Activity Based Cost Management -Preparation of Cost and
Profit statement under Traditional and ABC - Direct Product Profitability – Customer
Profitability Analysis.

Unit 2. Transfer Pricing Models

Alternative Transfer pricing methods- Market-based Transfer pricing - Marginal cost Transfer
pricing - Full cost Transfer pricing - Cost plus markup Transfer pricing - Negotiable Transfer
Pricing - Marginal cost and Opportunity cost Transfer pricing - International Transfer pricing

BLOCK 4: STRATEGIC COST MANAGEMENT TECHNIQUES

Unit 1. - Cost Accounting Standards

Importance of Cost Accounting Standards- Revenue Management Concept- (Importance to
Production Channel and Customer Profitability Analysis)

Unit 2. Enterprise Performance Management (EPM)

Concept- meaning – importance - Application of EPM in Cost and Management Accounting.

Unit 3. Strategic Concepts and Applications in Cost and Management Accounting

Concept of better decision-Business Intelligence- Strategic map-Driver caused budgeting.

Unit 4. Behavioural Cost Management

Skill Development- Tech-production- Benchmarking (Advanced Concepts Only).

References

● Jain, S.P, Narang. K.L, & Simi. A., Advanced Cost and Management Accounting
Kalyani Publishers, New Delhi
● Arora M.N. Principles and Practices of Cost Accounting-Vikas Publishing House
New Delhi
● Colin Drury, Management and Cost Accounting, Cengage Learning India Pvt. Ltd,
New Delhi.
● Horngren, Foster, and Datar, Cost Accounting and Managerial Emphasis, Prentice
Hall of India Pvt. Ltd, New Delhi
● Khan. M.Y. and Jain P.K. Advanced Cost Accounting, Tata Mc Graw Hill
Publishing Co. Ltd. New Delhi.
● Maheshwari SN. Cost and Management Accounting, Sultan Chand and Sons, New
 Delhi.
● Prasad. N.K. Advanced Cost Accounting, Book Syndicate Pvt.Ltd, Kolkata
● Tulsian. P. C. Practical Costing, Vikas Publishing House New Delhi

For Marketing Stream-Course 1

AGRICULTURAL AND RURAL MARKETING

M 21CM11DE

(Credits: 04)

Course Objective:

● Expose learners to the Agricultural Business Sector and Agricultural Marketing.

● Develop the Concept of Rural Marketing and its various dimensions.

Course Learning Outcomes:

On completion of this course, the learners will be able to understand and contribute to the
Emerging Challenges in Agriculture and Rural Marketing in the upcoming Global Economic
Scenario

COURSE OUTLINE

Block 1: Structure of Agriculture and Agriculture Marketing

Block 2: Agri-Business Policies

Block 3: Rural Marketing

Block 4: Promotion and Distribution in Rural Marketing

BLOCK 1: STRUCTURE OF AGRICULTURE AND AGRICULTURE MARKETING

Unit 1. Agriculture Sector

Meaning and Features- Problems of Agricultural sector in India- Linkages among sub-sectors
of the Agribusiness Sector
Unit 2. Economic Reforms and Indian Agriculture

Impact of Liberalization, Privatization, and Globalization on Agribusiness Sector-

Agribusiness-Emerging Branches-Non- Conventional forms of Agribusiness.
Unit 3. Agricultural Marketing

Meaning-Definition -Objectives of Agricultural Marketing–Significance and Scope -Impediments

in Agricultural Marketing- New trends in agricultural marketing- agripreneurship

BLOCK 2: AGRI-BUSINESS POLICIES

Unit 1. Concept and formulation- New Dimensions in Agricultural Business Environment

and Policy
Unit 2. Agricultural Price and Marketing Policies- Public Distribution System and other
Policies-Export potential for Agricultural Products
Unit 3. Development of Agricultural Sector
Major Government and Non-Govt. Agencies in the development of Agricultural Sector-
Marketing Strategies for Seed-Fertilizers-Pesticide-Farm equipment.

BLOCK 3: RURAL MARKETING

Unit 1. Rural Marketing

Features- Significance-Scope - Limitations- - Rural Vs Urban Marketing - Characteristics of
Rural consumers -Rural Consumer Behaviour- Buying Decision Process
Unit 2. Rural Consumers Vs Urban Consumers
Comparison-Problems in Rural Market- Rural Marketing Information System - Potential and
size of the Rural Markets. - Classification of Products and Services in Rural Marketing-
Marketing Mix for Rural Products- Selection of Markets
Unit 3. Marketing Mix for Rural Market
Relevance of Marketing Mix for Rural Market-Product Strategy - Product mix Decisions -
Competitive Product Strategies for Rural Markets- Pricing Strategy - Pricing Policies -
Innovative Pricing Methods for Rural Markets
BLOCK 4: PROMOTION AND DISTRIBUTION IN RURAL MARKETING

Unit 1. Promotion and Communication Strategy- Media Planning- Planning of Distribution

Channels- Dynamics of Distribution

Unit 2. Innovations in Rural Marketing-Importance of E-Commerce - Impact of E- Marketing

on rural consumers

Unit 3. Digital Village -Concept of Digital Village-Meaning of Digital Village- Role of social
media in Rural Marketing.

References:

● Singh, A.K; & Pandey, D.R., ( 2007) .RURAL MARKETING: INDIAN

PERSPECTIVE, New Age International Publuishers, Acharya, S. S. and Agarwal,
N.L.2004. Agricultural Marketing in India. 4th Ed. Oxford & IBH
● Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
● Balaram D &Karminder; G. (2008). RURAL MARKETING: CONCEPT &
CASES, Tata McGraw-Hill Publishing Company, New Delhi.
● CSG Krishnamacharylu &Laitha Ramakrishna, - RURAL MARKETING, Pearson
Education Asia. 2009
● Kohls, R. L &Uhl, J. N. (2005). Marketing of Agricultural Products. 9th Ed.
Prentice Hall.
● Philip Kotler, MARKETING MANAGEMENT, Prentice - Hall India Ltd. New
Delhi
● RuddarDutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New
Delhi
For Marketing Stream-Course 2

SERVICES AND RETAIL MARKETING

M 21CM12DE
(Credits: 04)
Course Objective: Develop and justify the evolution and growth of services marketing.
Develop an understanding of the particular challenges, opportunities, and strategies which are
encountered by different types of service business.

Course Learning Outcomes:

Upon completion of this course, the learners will be able to demonstrate integrative
knowledge of Retail Marketing, its elements, and recent developments.

COURSE OUTLINE
Block 1: Marketing and Segmentation of Services

Block 2: Delivering and Performing Services

Block 3: Introduction to the World of Retailing

Block 4: Retail Marketing Environment and E-Tailing

BLOCK 1: MARKETING AND SEGMENTATION OF SERVICES

Unit 1. Service and Technology Goods vs Services-Service Marketing Mix-Overview of

Different Service Sectors-Marketing of Banking Services
Unit 2. Marketing in different sectors
Marketing of Education Services-Marketing of Tourism and Airline- Tourism Marketing-Airlines
Marketing- Insurance sector
Unit 3. Marketing of Hospitality Services
Healthcare Marketing- Social Services by NGOs-Marketing of Online Services- Marketing of
Professional Services
Unit 4. Need for Segmentation of Services
Bases of segmentation services- Segmentation strategies in service marketing- Need for
targeting and positioning of services - Positioning strategies for services
Unit 5. Positioning Through Product/Service Delivery Strategies
Positioning through Pricing Strategies-Positioning through Distribution Strategies- Positioning
through Sales Promotion and Advertising-Service Differentiation Strategies

BLOCK 2: DELIVERING AND PERFORMING SERVICES

Unit 1. Employee’s Role in Service Delivery

Delivering services through intermediaries and electronic channels-Strategies for matching

capacity and demand-Key service communication challenges

Unit 2. Financial and Economic Impact of Services

Customer’s role in service delivery- Status of Customer Relationship Management in the

service industry in India.

BLOCK 3: INTRODUCTION TO THE WORLD OF RETAILING

Unit 1. Concept

Nature and Scope of Retailing-Functions- Economic Significance of Retailing

Unit 2. Retail Mix
Retailing environment in India-Types of Retailers – Retail Formats -The Retail Life Cycle
BLOCK 4: RETAIL MARKETING ENVIRONMENT AND E-TAILING

Unit 1. Retail Marketing Environment

Elements in Retail Marketing Environment- Retail Marketing - Segmentation

Unit 2. Criteria for Effective Segmentation

Criteria- Dimensions of Retail Marketing Segmentation - Dimensions of Retail Market

Positioning-Major concerns in Retail Market Segmentation.
Unit 3. E-tailing

Role of Technology in Satisfying Market Demand-Technology in Retail Marketing

Decisions-Structure and Developments in E-tailing- Factors Influencing the Growth of
E-Tailing- Advantages & Disadvantages of E-Tailing-Future of Electronic Retailing

References

● Bateson, J.E.G. and Hoffman, D.K. (1999). Managing Services Marketing.

Thomson Learning.
● Berman, Barry and Evans, Joel, R., Retail Management; A Strategic Approach;
PHI/Pearson Education; New Delhi
● Dr. B. Balaji , Services Marketing and Management ,S. Chand & Co , New Delhi
● Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
● Gilber, David, Retail Marketing Management, Pearson Education, New Delhi
● Kotler, P. and Armstrong, G. (2003). Principles of Marketing Management, 10th
Edn. Prentice-Hall
● Levy, Micheal, Weitz, Barton, A. and Pandit, Ajay, Retailing Management, Tata
McGraw Hill, New Delhi
● Lovelock, C., Wirtz, J.& Chatterjee, J., Services Marketing. Pearson Education.
● Newman, Andrew, J. & Cullen, Peter, Retailing: Environment & Operations,
Vikas Publishing House; New Delhi.
● Pradhan, S., Retailing Management Text and Cases, McGraw Hill Education,
New Delhi
● S.M. Jha, Services marketing, Himalaya Publishers, India
● Srinivasan, Service marketing: Indian Context, PH
● Swartz, T., Iqcobucci, D., Handbook of Service Marketing and Management,
 Sage Publication.
● Zeithaml V, Bitner M.J. &GremlerD.D. And Ajay Pandit (2012), Services Marketing:
Integrating customer focus across the firm. Special Indian Edition, McGraw-Hill
Education Pvt. Ltd., New Delhi.

STOCK MARKET OPERATIONS

M21CM01SC
(Credits: 02)
Course Objective:
Acquire knowledge about the trading mechanism of both stock and derivative markets and with
this skill, the learner will be equipped to trade and invest in stock market as well as derivatives
market.

Course Learning Outcomes:

On completion of this course, the learners will be able to:
● Recognise the logic of investment in shares and other stock market product
● Identify the process of issue of shares to the public in the primary market
● Understand the clearing and settlement process in stock exchanges
● Understand the types of derivatives and derivative trading operations in the Indian stock
market

COURSE OUTLINE
Block 1: Investing in stock market
Block 2: Derivative Market

BLOCK 1: INVESTING IN STOCK MARKET

Unit 1. Fundamentals of stock market investment – basics of trading- candle sticks &
indicators-support and resistance- screen based trading- online trading

Unit 2. Trading mechanism- Trading strategies- Best practices in trading- Investment decision
under IPO, FPO and Right issue- Valuation of bonds- Clearing and settlement mechanism-
Impact of corporate actions and announcement on stock market instrument- management of
behavioral biases for better investment decision
BLOCK 2: DERIVATIVE MARKET

Unit 1. Introduction to derivative market- Introduction - type of derivative contract- Future,

Forward, Option and Swap

Unit 2. Strategy for derivative trading

Pricing of forward contract- trading strategy for futures and option- long trades- Short
trades-Bull calendar spread- Bear calendar spread

References:

● Bharathi V. Pathak “Indian Financial System “, Pearson Education, Noida.

● Dr S Guruswamy, “Merchant Banking and Financial Services”, Tata
McGraw-Hill Publishing Co.Ltd.New Delhi
● Gupta S. L. “Financial derivatives Theory, Concepts and Problems”, Prentice Hall
of India Pvt.Ltd.
● Kevin S “Security Analysis and Portfolio Management”, PHI, New Delhi
● Khan M.Y. “Indian Financial System” Tata McGraw Hill Publishing Co. Ltd.,
New Delhi
● PreethiSingh“Dynamics of Indian Financial System”,Ane Books Pvt. Ltd., New
Delhi.
● Sojikumar.K and Alex Mathew “Indian Financial System and Markets”, Tata
McGraw-Hill Publishing Co.Ltd., New Delhi.
Fourth Semester
 MANAGEMENT OPTIMISATION TECHNIQUES
M21CM11DC
(Credits: 04)

Course Objective

● To understand the concept of Operations Research and its application for decision-making
in a different environment.
● To apply and use scarce resources in the best possible manner by using assignment and
transportation techniques.
● To familiarize the use of Network analysis in project completion

Course Learning Outcomes

On completion of this course, the learners will be able to understand and apply LPP to find
solutions to business problems with certainty

COURSE OUTLINE

Block 1: Operations Research

Block 2: Transportation and Assignment

Block 3: Decision Theory

Block 4: Network Analysis

BLOCK 1: OPERATIONS RESEARCH

Unit 1. Introduction to Operations Research

Meaning – Definition – Nature of OR – Features – Approaches of OR – OR models- Principles of

OR modeling – Scope of OR
Unit 2. Techniques of OR

OR and business decision making – Uses and merits of OR – Limitations of OR.

Unit 3. Linear Programming

Introduction - Meaning and definition – Requirements of LPP– Assumptions of LPP -

Advantages and disadvantages – General model of LPP - Graphic method of the solution –
Infeasible solution – Multiple optimum solutions – Unbounded solution

Unit 4. Simplex Method

Maximization problem – Minimization problem by penalty method–Mixed constraints – Duality

of LPP.

BLOCK 2: TRANSPORTATION AND ASSIGNMENT

Unit 1. Transportation

Introduction - Basic assumptions - Methods of initial basic feasible solutions: North-west corner
method – Least cost method – Vogel’s Approximation Method

Unit 2. Optimality test

Using MODI method – Balanced and unbalanced transportation problems – Degeneracy.

Unit 3. Assignment Problem

Introduction and meaning – Hungarian method of solution – Maximization case in assignment

Unit 4. Balanced and Unbalanced Assignment
Prohibited assignment- Difference between Transportation and Assignment problems

BLOCK 3: DECISION THEORY

Unit 1. Introduction
Stages of decision making – Components – Pay-off – Regret or opportunity loss – Decision
making under certainty
Unit 2. Decision making under Risk
Expected Monetary Value – Expected Opportunity Loss– Expected Value of Perfect Information
Unit 3. Decision Making under Uncertainty

Maximin – Maximax – Min-max regret – Hurwitz criterion – Criterion of rationality – Decision

tree analysis

BLOCK 4: NETWORK ANALYSIS

Unit 1. Network Analysis- Introduction – Meaning – Objectives – Concepts used – Rules to

frame network – Stages of project management – Activity times and critical path – computation
of critical path – Forward pass method – Backward pass method

Unit 2. Slack – Floats and its types – PERT – Times estimates in PERT - Difference between
CPM and PERT – Project time- cost trade off.
Unit 3. Game Theory - Introduction – Meaning and definition – Essential features of Game
theory – Two persons zero sum game

Unit 4. Pay off Matrix – Decision of a game – Strategy and types of strategy – Maximin – Min
max principle – Saddle point – Principle of dominance

Unit 5. Value of the Game - Games with pure strategy – Games with mixed strategies –
Algebraic method of solution – Limitations of Game theory.

References:

● Operation Research, Kanthi Swarup; Sultan Chand &Co.

● Operation Research, Theory and Applications; J.K. Sharma; Macmillan India Ltd.
● Operation Research; S.D. Sharma; Kedarnath Co.
● Operation Research; V.K. Kapoor; Sultan Chand &
● Operations Research Quantitative Analysis for Management, K.K. Chawla, Vijay Gupta &
Bhushan K. Sharma; Kalyani Publishers, Ludhiana
● Operations research techniques for Management, V.K. Kapoor, Sultan Chand and Sons, New
Delhi.
● Operations Research: K. Rajagopalan, PHI Learning Private Ltd.
● Operations Research; Manohar Mahajan, Dhanpat Rai & Co. New Delhi.
● Operations Research; Natarajan, Balasubramanie&Tamilarasi; Pearson, New Delhi.
● Operations Research; Problems and Solutions, J.K. Sharma; Macmillan India Ltd.
● Operations Research; Sharma Anand; Himalaya Publishing Hous
● Research Methodology and Operations Research; H.R. Ramanath; Himalaya Publishing House.

GOODS AND SERVICES TAX AND CUSTOMS DUTY-LAW AND

PRACTICE
M21CM12DC
(Credits: 04)

Course Objective: To gain knowledge and understanding of the principles and laws relating to the
Goods and Services Tax and Customs Act. To impart skill in applying and analysing the provisions
of the Goods and Services Tax Act and Customs Act in handling practical situations.

Course Learning Outcomes:

On completion of this course, the learners will be able to understand the legal provisions of the
Goods and Service Tax Act and Customs Duty

COURSE OUTLINE

Block 1: Indirect Taxes and Goods and Services Tax

Block 2: Levy and Collection of GST

Block 3: Administration of GST-Appeals and Revisions
Block 4: Customs Law in India

BLOCK 1: INDIRECT TAXES AND GOODS AND SERVICES TAX

Unit 1. Taxes
Meaning and Definition -Nature-Scope - Constitutional Provisions - Advantages-Disadvantages-
Difference between Direct and Indirect Taxes- Types-Evolution of Indirect Taxation in India.
Unit 2. Introduction to GST

Concept of GST-Stages in the Evolution of Goods and Services Tax - Subsuming of Taxes - Scope of
GST - Structure of GST – CGST, SGST, UTGST, and IGST - Benefits of Implementing GST –
Structure, Features and Functions-Challenges Confronted in the Introduction of GST in India -
Constitutional Background- Amendment to Constitution

BLOCK 2: LEVY AND COLLECTION OF GST

Unit-1. Registration
Need and Procedures-Deemed Registration-Cancellation of Registration - Information Technology in
GST
Unit -2 Time, place and value of supply
Scope of Supply-Composite and Mixed Supplies- Valuation Rules - Liability to pay tax - Reverse
Charge Mechanism and Composition Scheme- Time of Supply of Goods- Place of Supply -
Cascading Effect of Taxation - Input Tax Credit – Benefits of Input Tax Credit- Value of Supply
Unit-3 Assessment of GST
Recovery of Credit -Reversal of credit -Input Service Distribution- Reversal of credit - Tax Invoice –
Credit Notes - Tax Invoice – Debit Notes, Bill of Supply - Electronic Cash Ledger - Electronic Credit
Ledger - Electronic liability ledger

BLOCK 3: ADMINISTRATION OF GST- APPEALS AND REVISIONS

Unit-1: Administration of GST

GST Council-Authorities- Inspection-Search - Seizure and Arrest-Demand for and Recovery of

GST—Liability to pay tax in certain cases- Advance Ruling- Authority and Appellate
Authority-GSTN-Information Infrastructure for GST
Unit-2 Appeals and Revision
Appeals-Appeal to Appellate Authority – Power of Revisional Authority- Appeal to Appellate
Tribunal - Appeal to High Court-Appeal to Supreme Court- Revisions-Offences- Compounding of
Offences-Penalty-Transitional provisions- IGST Provisions- Inter-state Supply- Intra-state supply-
Zero-rated Supply - Imported Supply- Transfer of ITC-Compensation Rules-Base year Revenue-
Miscellaneous Provisions-Interest-Job Work Procedure-Deemed Export

BLOCK 4: CUSTOMS LAW IN INDIA

Unit 1. Basic Concepts in Customs Law

Objectives - Role of Customs Duty in International Trade - Basis of Determining Customs Duty-
Types of Duties-Anti- Dumping Duties

Unit 2. Levy of tax and Assessment procedure

Point and Circumstances of Levy - Import and Export Manifest— Specified Goods – Warehouses -
Valuation and Valuation Rules-Exemptions from Customs Duty -Customs Duty Authorities and their
Powers - Assessment Procedures

Unit 3. Penalties, Appeals and revision

Penalties and Prosecutions- Tax Liability and Valuation of Goods-Baggage Rules-Import Procedure
and Documents-Export Procedure and Documents-Rules Regarding Baggage

References:
● Customs Law Manual- R K Jain- CENTAX Publications.
● GST Bare Acts, Rules, Notifications & Circulars.
● GST in India-Rakesh Garg &Sandeep Garg, Bloomsbury India Publication
● GST Law & Analysis with Conceptual Procedure-Bimal Jain & Isha Bensal- Young
Global
● GST Law, Concept & Impact Analysis- Sanjiv Agarwal
● Hand Book of GST in India Concepts and Procedures -Rakesh Garg &Sandeep Garg -
Bloomsbury India Publications
● Handbook on Goods and Services Tax – CA Pushpendra Sisodia, Bharat Law House
● Indirect Taxes - Vinod K Singania, Taxmann‘s Publications, New Delhi
 ● Indirect Taxes- Datey V S, Taxman Publications, New Delhi.
● Indirect Taxes- Mehrotra H. C & Agarwal, Sahitya Bhavan Publishers, Agra

ADVANCED FINANCIAL MANAGEMENT

M21CM03DE

(Credits: 04)

Course Objective:

● To acquaint the learners with the financial management concepts and its applications.
● To understand how organizations make important investment and financing decisions.

Course Learning Outcomes:

On completion of this course, the learners will be able to understand how the organizations establish
working capital policies and their management of earnings

COURSE OUTLINE
Block 1: Financial Management
Block 2: Capital Budgeting Decisions
Block 3: Capital Structure Theories and Cost of Capital

Block 4: Dividend Policies and Working Capital Decisions

BLOCK 1: FINANCIAL MANAGEMENT

Unit 1: Introduction to Finance

Evolution of finance as a discipline- significance - Objectives of financial decision making- Goals
and functions - Shareholder value creation- Financial Planning and Control-Financial profit Vs
Wealth maximization
Unit 2: Scope of financial management
Investment decisions - financing decisions - dividend decisions - liquidity decisions. Long Term
finance decisions- Short Term finance decisions

BLOCK 2: CAPITAL BUDGETING DECISIONS

Unit 1:Investment decision

Estimation of Cost and Benefits of a Proposal-Profit and cash flows - Methods of evaluation –
Non-discounting techniques: Payback period - Accounting Rate of Return (ARR) - Post payback
period
Unit 2. Discounting Techniques:
Net Present Value (NPV) - Profitability Index (PI), Internal Rate of Return (IRR) - Modified Internal
Rate of Return (MIRR) - Terminal Value (TV) - Discounted payback-Capital Rationing- inflation -
Projects with uneven lives
Unit 3. Risk Analysis in Capital Budgeting:
Pay Back- Risk Adjusted Discount Rate- Certainty Equivalent Approach- Sensitivity Analysis: DCF
Break Even Analysis - Decision Tree Analysis – Utility Theory and Capital Budgeting.

BLOCK 3: CAPITAL STRUCTURE THEORIES AND COST OF CAPITAL

Unit 1: Theories of Capital structure

Concept and Significance of capital structure decision-Optimum Capital Structure- Capital Structure
Theories- Assumptions – Net Income Approach - Net Operating Income Approach-
Modigliani-Miller (MM) Approach - without taxes and with taxes

Unit 2. Leverage

Financial Leverage- Operating Leverage-Combined Leverage- Approaches to establishing target

capital structure – EBIT-EPS Analysis- Valuation approach- Leverage Analysis

Unit 3: Cost of capital

Meaning and significance of cost of capital – Business Risk-Financial Risk-Calculation of cost of

debt-Cost of Retained Earnings-Weighted average cost of capital - Market value weight and Book
value weight – Weighted marginal cost of capital-Cost of Equity: CAPM vs. Dividend Growth
Model- Flotation cost and cost of capital- Cost of preference capital – Cost of equity capital:
Dividend growth model and Constant growth model

BLOCK 4: DIVIDEND POLICIES AND WORKING CAPITAL DECISIONS

Unit 1. Dividend Policies

Forms of dividends - relevance of dividend - Management of earnings as to dividend and retention

-Stability in dividend policy - corporate dividend behavior– Objectives of dividend policy - Issues in
dividend policy
Unit 2: Dividend Theories
Walters’s model - Gordon’s model - dividend and uncertainty: The bird-in-the-hand- argument -
Dividend irrelevance: MM hypothesis – Residual Theory of dividend

Unit-3: Concepts of working capital

Factors determining working capital requirements - Operating cycle - Estimation- Management of

current assets-types of working capital

Unit 4 Components of working capital decisions

Cash and Liquidity Management-Motives of holding cash - Cash Planning, Managing cash
collections and disbursement - Investment of surplus funds – Receivables management-Credit
management: Credit policy - Optimum credit policy - credit evaluation of individual accounts -
Monitoring receivables – Factoring-Inventory Management- Inventory management techniques -
Analysis of investment in inventory - Inventory control system - Inventory management process

References:

● Archer, Stephen. H. Choate G Marc. Racetle. George; Financial Management; John Wiley,
New York.
● Bhattacharya, Hrishikas: Working Capital Management: Strategies and Techniques, Prentice
Hall, New Delhi
● Block, Stanley B, Geoffrey A Hill: Foundations of Financial Management; Richard D. Irwin ,
Homewood, Illinois.
● Frank Fabozzl, Franco Modigliani, Frank Jones and Michael Ferri, Foundations of Financial
market and Institutions
● GitmanJoehnk, Fundamental of Investing, Pearson Education,13thEdition, 2017
● Gupta S P, Financial management, Sahitya Bhavan Publications.
● Khan M Y, Jain P K, Financial Management Text, problems and cases, Mcgraw-Hill
Education.
● Pandey I M, Financial Management, Vikas Publishing House Pvt Ltd.
● Pinches, George E: Essentials of Financial Management; Harper and Row, New York.
● Prasanna Chandra, Financial Management Theory and Practice, Tatamcgraw- Hill
 publishing company pvt Ltd.
● Rustagi R P, Financial Management, Taxmann.
● Van Horne, J.C. and J.M Wachowicz Jr.: Fundamentals of Financial Management, Prentice
Hall, Delhi.

For Marketing Stream

INTEGRATED MARKETING AND PRACTICE

M21CM13DE

(Credits: 04)
Course Objective:

Analyse, synthesize and predict solutions and consequences of phenomena in the field of marketing
communication. Identify drivers of logistics and supply chain systems to improve business
performance. Create knowledge about Social Marketing and its relevance.

Course Learning Outcomes:

On completion of this course, the learners will be able to know the basic concepts of Digital
Marketing in the present era.

COURSE OUTLINE
Block 1: Marketing Communication and Logistics
Block 2: Supply Chain Management and Social Marketing

Block 3: Global Marketing

Block 4: Digital Marketing and Green Marketing

BLOCK 1: MARKETING COMMUNICATION AND LOGISTICS

Unit 1. Corporate Image -Buyer Behaviour-Brand Management- Promotional Opportunities-

Advertising Tools -Advertising Design-Advertising Management

Unit 2. Media Selection for Advertising and Brand Reinforcement -Integrated Marketing
Communication Vs. Marketing Communication

Unit 3. Promotional Tools Like Consumer Promotion

Trade Promotion-Sponsorship Program-Public Relations-Integrated Tools -Internet
Marketing-Evaluation of IMC Programs- Recent trends in IMC.

Unit 4. Logistics

Meaning- Definition of Logistics- Scope of logistics in business-Logistics and Supply Chain

Management-Core and support activities of logistics- Logistical integration hierarchy-Integrated
Logistics-Operating Objectives-Barriers-Internal integration-Logistical performance cycle.

BLOCK 2: SUPPLY CHAIN MANAGEMENT AND SOCIAL MARKETING

Unit 1. Supply Chain Management

Evolution- Meaning-Definition-Features-Service and manufacturing supply chain dynamics -

Multiple views and flows - Service supply chains - Manufacturing supply chains

Unit 2. Measures of Supply Chain Performance

Bullwhip effect in Supply Chain- Strategic focus - Mass customization - Lean supply chains -
Outsourcing and offshoring - Virtual supply chains.

Unit 3. Social Marketing Concept

Scope-Relevance-Comparison with Commercial Marketing-Approaches to influence public

Behaviour-Social Marketing Planning Process- Elements of Campaign

Unit 4. Social Marketing Environment

Campaign Focus and purpose-Target Marketing- Social Marketing Strategies-Product in social

marketing-Price in social marketing –Distribution and Promotional Strategies.

BLOCK 3: GLOBAL MARKETING

Unit 1. Introduction

Global marketing objectives-Initial modes of entry-Process of international marketing-Global

Segmentation and Positioning- Global market segment

Unit 2. Targeting Segments

Global Products-Developing new global products-Global Pricing

Unit 3. Pricing Policy and Strategy

Global Logistics- Effects of parallel distribution-Global Advertising and Promotion-Global sales

promotion-E-commerce as a tool of global marketing.

BLOCK 4: DIGITAL MARKETING AND GREEN MARKETING

Unit 1. Digital Marketing

Social Media Marketing- Web Analytics- Planning and Creating a Website- Search Engine
Marketing

Unit 2. Content Strategy

E-mail Marketing- Search Engine Optimisation (SEO) -Mobile Marketing-Legal and Ethical Issues
in Digital Marketing

Unit 3. Green Marketing

Features –Elements-Implementation of Green Marketing.

References:
● Bovee, C., & Thill, J.V., & Raina, R.L.(2016). Business Communication Today (11thed.).
Pearson.
● David, S.L, Philip .K., & Ravi. S. (2010).“Designing & Managing the Supply Chain”, Tata
McGraw Hill, 14th Edition.
● Dobler .D.W, Purchasing, and Supply Management, Tata McGraw Hill, New Delhi
● John J. Coyle, Edward J. Bardi and C. John Langley Jr., The Management of Business
Logistics - A supply chain Perspective, Thomson Business Information, 10th edition 2016.
● Murphy, H. A., Hildebrandt, H.W., & Thomas, J.P. (1997). Effective Business Communication
(7th Revised ed.). Boston: McGraw-Hill Companies.
● Nancy R. Lee, Philip Kotler, Social Marketing; Influencing Behavior for Good, Sage,
4th.Edition
● Philip Kotler, Ned Roberto, Nancy Lee, Social Marketing: Improving the quality of life,
Sage.1 Publication, 2nd edition
● Philip R. Cateora: International Marketing: Tata McGraw Hil
 ● R. L. Varshney and B. Bhattacharya: International Marketing: Sultan Chand Publication
● Ramaswamy V.S., & Namakumari S. (2006). Marketing Management - The Indian Context,
Macmillan India Ltd.
● Ross.D.F. (2009). “Competing through Supply Chain Management”, Chapman & Hall, 6th
Edition.
● Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the
Digital Generation, Kogan Page Limited.
● The Beginner's Guide to Digital Marketing. (2015).
● Digital Marketer. Pulizzi,J.(2014). Epic Content Marketing, McGraw Hill Education.
● Vern Terpestra and Ravi Sarathy: International Marketing: Thomson.
● Vinod V. S. (2009). Logistics Management, Pearson Education, 2nd edition.
● Woods.D,A; Barone,P.M., & Wardlow. D. (1998).“International logistics”, Chapman & Hall.

ENTREPRENEURSHIP DEVELOPMENT

M21CM02SC

(Credits: 02)
Course Objective

● Understand the basics of Entrepreneurship along with traits of an entrepreneur.

● Recognize the emerging trends of Entrepreneurship Development.

● Acquire Skill in Preparation of Project Reports with all its Components.

● Recognize the importance of Strategic Planning in Entrepreneurship.

Course Learning Outcomes:

On completion of this course, the learners will be able gain awareness on entrepreneurship and its
various forms.

COURSE OUTLINE
Block 1: Concepts and Overview of Entrepreneurship

Block 2: Forms of Business Ownership

BLOCK 1: CONCEPTS AND OVERVIEW OF ENTREPRENEURSHIP

Unit 1. Entrepreneur and Entrepreneurship
Entrepreneur Characteristics – Classification of Entrepreneurs –Evolution and Growth of
Entrepreneurship in India - Role of Entrepreneurship in Economic Development- Entrepreneurial
Culture - Entrepreneurial Society - Women Entrepreneurship - Rural Entrepreneurship - Emerging
Trends in Entrepreneurship Development - Entrepreneurial Potential and Potential Entrepreneur -
Evaluation of Social Entrepreneurship in India.
Unit 2. Start ups
Digital and Viral Marketing - Hire and Manage a Team - Managing start-up finance - The Concept of
Costs – Profits and Losses- Startup India – Stand up India - Models of Entrepreneurship - Emerging
Models of Corporate Entrepreneurship- Start-ups- Effective ways of marketing for start-ups

BLOCK 2: FORMS OF BUSINESS OWNERSHIP

Unit 1. Introduction to Forms of Business ownership: Issues in selecting forms of ownership-
Environmental Analysis -Identifying problems and opportunities - Defining Business Idea - Planning
Business Process - Project Management Concept – Features - Classification of projects - Issues in
Project Management - Project Identification - Project Formulation- Project Design and Network
Analysis - Meaning and Objectives of a Business Plan- Advantages and cost of preparing a Business
Plan -Project Evaluation - Project Appraisal - Project Report Preparation - Specimen of a Project
Report

Unit 2. Strategic Growth and Planning of Entrepreneurship: Strategic Growth - Need for
Strategic Planning - Understanding the growth stage - Unique managerial concerns of growing
enterprise - Valuation Concerns - Creativity – Innovation - Methods to Initiate Ventures - Legal
Challenges - Search for Entrepreneurial Capital-Government Programmes for Entrepreneurial
Development among Students.
Unit 3. International Entrepreneurship: The nature of international entrepreneurship -
International Vs domestic entrepreneurship - Stages of economic development - Entrepreneurship
entry into international business - exporting - Foreign Direct Investment - barriers to international
trade - Business Correspondence- Presentations -Business letter - Letters of inquiry - quotation
orders – tenders - complaints letters
References
● Arya Kumar, Entrepreneurship, Pearson, Delhi
● Poornima MCH, Entrepreneurship Development –Small Business Enterprises, Pearson, Delhi
 ● Sangeetha Sharma, Entrepreneurship Development, PHI Learning
● Kanishka Bedi, Management and Entrepreneurship, Oxford University Press, Delhi
● Anil Kumar, S., ET.al., Entrepreneurship Development, New Age International Publishers,
New Delhi
● Khanka, SS, Entrepreneurship Development, S. Chand, New Delhi
● Peter F. Drucker, Innovation and Entrepreneurship 8. A.Sahay, M. S. Chhikara, New Vistas of
Entrepreneurship: Challenges & Opportunities 9. Dr B E V L Naidu, Entrepreneurship. Seven
Hills Publishers.

Dissertation/Project Report and Viva Voce

M21CM01DP
(Credits: 04)
GUIDELINES FOR PROJECT
● Project work to commence at the beginning of the fourth semester
● Every learner shall work on a project related to Commerce and more closely associated to the
area of specialization. Identifying a topic which is live from the environment/industry is
possible through establishing linkages with industry/ policy making bodies.
● Project Report to be submitted at the end of the last semester
● Project work should be done under the supervision and guidance of academic counsellors.
● Learners who submit a project shall justify the following:
 Research Problem
 Relevance of the study
 Objectives and the Methodology
 Analysis and interpretation
● Two copies of the project report in English (Printed in A4 size paper) should be submitted as
per latest APA format.

Structure of the Report

● Preliminary section

Title Page- Name of the learner, Name and Designation of the supervising teacher
 Certificate from the guide (Academic counsellors)
 Acknowledgements
 Contents
 List of tables
 List of figures
 Chapterisation

● Main content

 Chapter I
 Introduction
Research problem
Research gap
Significance of the study
Scope of the study
Objectives of the study
Methodology (stating the variables associated with the objectives)
Hypotheses
Population and sample design
Sampling technique

 Chapter II
Review of Literature

 Chapter III
Theoretical/Conceptual framework

 Chapter IV
Data Analysis and interpretation

 Chapter V
Findings, Conclusion and Suggestions

● End Section
 Bibliography- as per latest APA format
 Appendix (Questionnaire, Specimen copies of forms, other exhibits etc.)- include only those
materials which is referred in the report

Project Evaluation
Dissertation /Project Report to be submitted at the end of the last semester. The project report shall be
subject to internal and external evaluation followed by a Viva-voce.
Internal Evaluation is to be done by the supervising teacher and external evaluation is to be done by an
examiner appointed by the University.
The maximum marks shall be 100 -project assessment 70 per cent viva voce 30 per cent.

A viva voce related to the project work will be conducted by the external evaluation Board and
learners have to attend the viva voce.

Total Marks for the Project is 100 in two components

A - Project assessment -70
B -Viva Voce- 30
Project assessment valuation would have the following break up:
Relevance of the study-10
Problem identification -10
Methodology-25
Findings-10
Reporting-5
 Linkage in the study-5
Outcome achieved -5

The learner should get a minimum of 35 marks in the project report.

If the learner fails to get a minimum in project report, he or she shall submit the project report
after modifying it on the basis of the recommendations of the examiners

Cross Border Courses

MASTER OF ARTS
ARABIC
Cross Border Course

M23AR01CB
ARABIC FOR ALL

Credit - 4

Objectives
1. To be acquainted with Arabic vocabularies and phrases related to everyday life.
2. To develop communication skills for various situations.
3. To make the learners able to communicate easily with Arab natives and make
cultural exchanges with them.

Course Outcome:
1. Develop basic conversational techniques and skills in Arabic.
2. Acquire communication skills for various situations.
3. To familiarize with Arabic vocabularies and phrases.
4. Communicate easily with Arab natives and make cultural exchanges with them.

Outline of the Course:

Block 1: Arabic for Everyday Life
Unit 1: Conversations: Greetings, self introduction and introducing others
Unit 2: Conversation among family members
Unit 3: Conversation at public places
Unit 4: Time and Date

Block 2: Arabic for Travel and Tourism

Unit1: Dialogues in journey
 Unit 2: Conversation on health, visa and Passport
Unit3: Tourism related expressions and conversations

Block 3: Arabic for Workplaces

Unit 1: Conversations at offices and institutions
Unit2: Telephonic talks
Unit 3: Conversation at educational institutions

Block 4: Arabic for Commercial Establishments

Unit 1: Conversation at hotels
Unit 2: Conversation at flats
Unit 3: Conversation at shops and markets
Unit 4: Conversation at banks and financial institutions.

List of References:
1. Dr Abdurahman ibnu Ibrahim Fouzan and Others: Al Arabiya Baina
Yadaik A Level 1-2 Published by Arabic for All , Riyadh , K .S.A.
2. Prof Dr Shafeeque Ahamed Khan Nadwi and Others: Functional Arabic
Vol 1-4, NCPU, New Delhi.
3. Nasif Mustafa Abdul Azeez and Muhyudheen Swalih : Al Arabiya Lil
Hayat, Vol: 1, King Saud University . KSA.
4. DrMahmood Ismail Sweeni: Al Arabiya Linnasheen, Ministry of
Education, KSA.
5. Dr S.K. Bahmani: Easy Steps to Functional Arabic
6. Mohd Alosh: Ahlan Wa Sahlan – Functional Modern Standard Arabic
for Beginners, Yale University Press, London and Amazon books.
7. Dr VP Abdul Hameed: The Commercial Arabic: A textbook on
Functional Arabic, Al Huda Book Stall Calicut
8. Abdul Hameed V P and Abdul Haleem N K, Arabic for Various
Situations, Al Huda Book Stall Calicut
9. Veeran Mohyideen, Functional Arabic, Arabnet Calicut
10. Dr Syed Ali. , Arabic for Beginners, Arabic Publications of India; 7th
edition Chennai.
 MASTER OF COMPUTER APPLICATION
CROSS BORDER COURSE-1
M23CA01CB
MACHINE LEARNING FOR ALL
Credits:4

Course Description:
This course provides an introduction to the field of Machine Learning, which is a subfield of Artificial
Intelligence. Students will learn the basic concepts and techniques of Machine Learning, including
supervised learning, unsupervised learning, and reinforcement learning.

Course Objectives:
1. To introduce the basic concepts and techniques of Machine Learning.
2. To teach learners how to apply Machine Learning algorithms to real-world problems.
3. To help students understand the strengths and limitations of Machine Learning.
4. To develop the ability to analyze and evaluate Machine Learning algorithms.
5. To provide hands-on experience with Machine Learning tools and software.

Course Outcomes:
1. Students will be able to understand the basic concepts and techniques of Machine Learning.
2. Students will be able to apply Machine Learning algorithms to real-world problems.
3. Students will be able to analyze and evaluate Machine Learning algorithms.

M23CA01CB: MACHINE LEARNING FOR ALL

Block I: Introduction to Machine Learning

Unit 1 Overview of Machine Learning

Unit 2 Types of Machine Learning paradigms

Unit 3 Familiarization of Jupyter Notebook, Python libraries: NumPy, SciPy,

Pandas, Matplotlib, Scikit-Learn (Practice Session)

Unit 4 Pandas Familiarization – Loading and Dealing data-Data preprocessing

techniques (Practice Session)

Block II: Supervised Learning

Unit 1 Regression Techniques- Linear Regression, Logistic Regression.

Unit 2 Concept of Artificial Neural Network, Prediction using perceptron - Feed

Forward Neural Network
 Unit 3 Support Vector Machine

Unit 4 Performance Evaluation Metrics: Classification, Confusion Matrix,

ROC curves, Precision, Recall

Block III: Unsupervised Learning and Ensemble Techniques

Unit 1 Unsupervised Learning - Partition based approaches

Unit 2 Hierarchical Clustering methods

Unit 3 Density based clustering

Unit 4 Ensemble Models

Block IV: Feature Selection and Dimensionality Reduction

Unit 1 Feature Selection

Unit 2 Dimensionality Reduction – Principal Component Analysis (PCA)

Unit 3 Dimensionality Reduction – LDA

Unit 4 KMeans after PCA (Practice Session)

Recommended TextBooks /References:

1. Machine Learning, Tom M. Mitchell, McGraw Hill.
2. K. P. Murphy, “Machine Learning: A probabilistic perspective”, MIT Press, 2012.
3. Stephen Marsland, “Machine Learning An Algorithmic Perspective”, CRC Press.

MASTER OF ARTS
ECONOMICS
Cross Border Discipline Course
M23EC01CB
GENERAL ECONOMICS

Course Objectives:

1. To understand the discipline of economics in general

2. To be familiarised with the major branches of economics
3. To be able to distinguish between growth and development
4. To be aware of exchange rate mechanism under trade
 5. To get introduced to the basic features of Indian economy and examine various issues and crisis
experienced in the economy

Course Outcomes:

1. Learners will be able to get an understanding of the scope of economics and basic concepts of
micro and macroeconomics.
2. They will be able to get an understanding of the functions of money and monetary policy.
3. They will be able to develop preliminary knowledge about the scope of public economics and
fiscal policy instruments.
4. They will be able to know the basic structure of the Indian economy and understand economic
reforms since 1991.

COURSE OUTLINE
Block 1: Micro and Macroeconomics
Block 2: Development and International Economics
Block 3: Money and Public Economics
Block 4: Indian Economy

COURSE DETAILS

BLOCK 1: Micro and Macroeconomics

Unit 1: Economics as a social science - Subject matter and scope of Economics - Different economic
systems - Micro-Macro distinction - Scope of Microeconomics -The basic economic problems and
solutions

Unit 2: Demand function - Law of demand - Supply Function - Law of Supply - Concept of
Equilibrium - Concept of Utility - Production function -Short-run Vs Long-run

Unit 3: Macroeconomics - Definition, and Scope- Macroeconomic Variables - Stock and Flow,
Exogenous and Endogenous Variables - Circular Flow (two sectors)

Unit 4: National Income Concepts - Methods of Measurement - Difficulties in the measurement of

National Income

BLOCK 2: Development and International

Economics

Unit 1:Growth and Development - Indicators of economic development - PCY - PQLI - HDI - HPI -
Multidimensional Poverty Index - Basic needs - Sustainable development

Unit 2: Inequalities in income distribution -Lorenz curve and Gini coefficient - Inverted U-hypothesis
Unit 3: BOP – Exchange Rate - Exchange Rate determination – Purchasing Power Parity Theory –
Fixed and flexible Exchange Rates - Devaluation – Revaluation - Depreciation - Appreciation

Unit 4: Free Trade and Protectionism - Trade restriction – Tariff – and non-tariff barriers - Import
Quotas - Dumping - International Cartels - Infant Industry Argument

BLOCK 3: Money and Public Economics

Unit 1: Concept of Money - Functions - Inflation- Types of inflation - Impact of inflation - Measures
to regulate inflation

Unit 2: Banking and Capital Market - Types of Deposits - Monetary Policy (Concept Only) - RBI
Instruments - Concepts of Capital Market - Shares, Bonds, Stock Market, SENSEX, NIFTY

Unit 3: Public Revenue and Public Expenditure- Sources of public revenue-Tax, Non-Tax sources
-Types of public expenditure

Unit 4: Budget - Concept and significance - Classification of the budget - Revenue and capital
accounts - Fiscal deficit - Fiscal Policy (Concept only)

BLOCK 4: Indian Economy

Unit 1: Characteristics of Indian economy- Role of Agriculture, Industry, and Service sectors in Indian
Economy

Unit 2: Poverty and Unemployment – Measures of Poverty - Poverty rate in India - Unemployment –
Measures of employment – Rural-Urban and Female-Male Unemployment Trends - Causes of
Unemployment in India

Unit 3: Economic Crisis of 1991- Economic Reforms of 1991- Liberalisation, Privatisation, and
Globalisation

Unit 4: Recent Reforms - Planning Commission to NITI Aayog - Introduction of GST – Fiscal
Federalism and GST - Demonetisation of rupee

Reference:

1. Lipsey, Crystal (1999): Principles of Economic Analysis, 9th Edition, Oxford University Press.
2. Ahuja H. L (2012): Microeconomics: Theory and Applications, S. Chand, New Delhi
3. Pindyck, R.S and Rubin field, D.L (2001): Microeconomics, Pearson Education.
4. Mukherjee, Sampat (2002): Modern Economic Theory, (4th ed): New Age International
Publishers, Bangalore.
5. Brown, William S (2004): Macroeconomics, Prentice-Hall, New Jersey.
6. Stone and Stone (1968): National Income and Expenditure, Bowes and Bowes
7. Ghosh and Ghosh, Fundamentals of Monetary Economics, Himalaya Publishing House
8. Maheswari and RR Paul (2003): Banking and Financial Services, Kalyani Publications
9. Natarajan and Parameswaran(2013): Indian Banking, S.Chand and Co
 10. Fernandez and Monsalvez (2013): Modern Bank Behaviour, Palgrave Macmillan
11. Gupta, Suraj B. (2009): Monetary Economics –Institutions, Theory and Policy, S.Chand&
Company Ltd, New Delhi.
12. Hindrick, Jean and Gareth D Myles (2006): Intermediate Public Economics, Prentice Hall of
India
13. Hajela, T N(2010): Public Finance, 3rd ed, Ann’s Books, New Delhi
14. Lekhi, R K (2003): Public Finance, Kalyani Publications, New Delhi
15. Tyagi, BP (1994): Public Finance, Jain Prakash Nath and Company Meerut
16. Kriparani, Kaveri, K, SudhaNaik, U K and Girija (2000): Public Finance- Fiscal policy, S
Chand, New Delhi.
17. UmaKapila (2013): Indian Economy since Independence, Academic Foundation, New Delhi
18. Thirlwal, A.P (2011): Economics of Development, New York, Palgrave Macmillan.
19. Misra S.K. and V.K.Puri (2010): Indian Economy, Himalaya Publishing House, Mumbai.
20. Acharya, Shankar and Rakesh Mohan (2010) (ed), India’s Economy – Performance and
Challenges, Oxford University Press, New Delhi.
21. Hunt, Elgin F and David Colander (2008). Social Science and Introduction to the Study of
Society, Routledge.
22. Salvatore, D (2008) - International Economics, (8th Edition). Wiley India, New Delhi
23. Soderston, B and Reed G.(1994) - International Economics, 3rd Edition, McMillan Press Ltd.
London.
24. Dutt, Ruddar, and Sundaram (2014): Indian Economy, S Chand, and Company, New Delhi.
25. Tomlinson. B.R (2013): The Economy of Modern India-From 1860 to the 21st Century,
Cambridge University Press, New Delhi.
26. Ahluwalia, I.J. and I.M.D. Little (ed) (1999): India’s Economic Reforms and Development,
(Essays in honor of Manmohan Singh), Oxford University Press, New Delhi
27. Census Data, Accessible via URL http://censusindia.gov.in/

MASTER OF ARTS
ENGLISH LANGUAGE AND LITERATURE

CROSS BORDER

M21EG01CB

ROMANTICS AND VICTORIANS

(Credits: 04)

Objectives
The objectives of this paper are to:
 1. Understand the socio-cultural, political and intellectual
contexts that nourished Romantic and Victorian Literature.
2. Evaluate critically the different phases of Romanticism, the change in mood
and temper in the Victorian era and the conflict between science and religion
at the turn of the century.
3. Enable the students to evaluate critically the English mind-set in the
context of rapid social transformations in the nineteenth century.
4. Identify and explain the features of the different kinds of literary texts in
terms of the literary movements.
Learning Outcomes
At the end of the course, students will be able to:

1. Relate the texts selected for study to the genres they belong to and identify
and explain the structural, formal, stylistic and literary features.

2. Display an awareness of the contributions of the poets, novelists and prose writers.

3. Explain and analyze the similarities and differences between the different
types of novels of the Romantic and Victorian ages.
4. Understand the social and literary changes that influenced
drama in the century.
COURSE DETAILS
Block I - Socio-political and Literary

Contexts

Unit - 1

The French Revolution and its impact – the Industrial Revolution – urbanisation and
unemployment – the Luddite Riots – Peterloo Massacre – the Reform Act of 1832 – Corn Laws–
the Hungry Forties – the Oxford Movement.
Change in mood and temper in the Victorian age – spread of science and technology – the conflict
between science and religion – Parliamentary reform and political stability – Utilitarianism –
Charles Darwin – Karl Marx and Sigmund Freud – Methodism –– the rise of education – Public
school system- changes in social life – politics of colonization – the Victorian Dilemma – the
Victorian Compromise – Victorian Morality.
Unit - 2
Poetry: The Romantic Revival and Revolt – William Wordsworth and Samuel Taylor Coleridge-
the Lyrical Ballads – Wordsworth’s theory of poetry – different phases of Romanticism –
theyounger Romantics – John Keats, Percy Bysshe Shelley, Lord Byron – Women poets of the
Romantic age – Anna Laetitia Barbauld, Elizabeth Benger, Charlotte Smith – Fleshly school of
poetry – Aestheticism - Decadent poetry – Contemplative poetry, love poetry, elegy, dramatic
monologue – Alfred Lord Tennyson, Matthew Arnold, A.H. Clough, Robert Browning, Elizabeth
Barrett Browning – Pre-Raphaelites – D.G .Rossetti, Christina Rossetti, Algernon Swinburne,
William Morris – Precursors to Modernist poetry – Thomas Hardy – Gerard Manley Hopkins,
Rudyard Kipling – Symbolism – Arthur Symons

Unit - 3
Drama: Verse drama in the Romantic age –closet drama – Samuel Taylor Coleridge – William
Wordsworth – George Gordon Byron – Percy Bysshe Shelley– John Keats – Lord Tennyson – the
decline of drama in the Romantic and Victorian ages – causes – dramatists of transition –T.W.
Robertson and Stage Naturalism – spectacular theatre and melodrama– Pinero and Jones and the
problem play – Oscar Wilde and Comedy of Manners.

Unit - 4
Prose and Fiction: The rise of the modern review and magazines – Essay writing and criticism

– Thomas De Quincey and J.G. Lockhart – Charles Lamb – the personal essay – William
Hazlitt – Leigh Hunt – Coleridge’s prose writings – Mary Wollstonecraft – the development of
the English Novel in the first half of the nineteenth century –Walter Scott – the Historical
Novel– Jane Austen – Horace Walpole, Mary Shelley – the Gothic Novel
Prose in the age of Tennyson – Thomas Carlyle – Arnold’s essays – other prose writers –
Walter Pater, Leslie Stephen, Thomas Huxley and John Henry Newman – Age of Fiction –
Charles Dickens and the Humanitarian Movement – William Thackeray – George Eliot – the –
the Bronte sisters, George Meredith, R.L. Stevenson – Hardy and the Wessex novels.
 Recommended Reading

Choudhury, Bibhash. English Social and Cultural History: An Introductory Guide

and Glossary. New Delhi: PHI, 2005. Print.
Daiches, David. A Critical History of English Literature. Vol. 2. London: Secker&
Warburg, 1961. Print. Ford, Boris. The Pelican Guide to English Literature.Vol. 5
and Vol. 6. Penguin Books, 1980.Print.
Sampson, George. The Concise Cambridge History of English Literature. 1941.
Cambridge:

Cambridge UP, 2004. Print.

Block II - Poetry and Drama Prescribed Texts

Unit - 1
Detailed Study

Poetry

William Wordsworth “Ode: Intimations of Immortality”

Samuel Coleridge “Dejection: An Ode”

P. B Shelley “Ode to a

Skylark” John Keats “Ode on

a Grecian Urn” Lord

Tennyson “The Lotus-Eaters”

Robert Browning “My last

Duchess” Matthew Arnold

“Dover Beach”

G. M Hopkins “Pied Beauty”

Unit - 2
Detailed

Study

Drama

Oscar Wilde The Importance of Being Earnest

Unit - 3

Non-detailed Study Poetry

Lord Byron “She Walks in Beauty”

Robert Southey “My Days among the Dead are Past”

Charlotte Smith Sonnet VIII “To Spring”; Sonnet XLIV “Written in the Churchyard at Middleton
Sussex”

Emily Bronte “No Coward Soul is Mine”

D. G Rossetti “The Blessed Damozel” Christina Rossetti “In an Artist’s Studio”

Elizabeth Barrett Browning Sonnets from the Portuguese –14 and 22

Unit - 4

Non-detailed Study Drama

P. B Shelley Cenci

Block III- Prose and Fiction Prescribed Texts

Unit - 1

Detailed Study Prose

Charles Lamb “Oxford in the Vacation”

 William Hazlitt “On

Familiar Style” John

Ruskin “On Books and

Reading”

Unit - 2
Non-detailed Study Prose

Matthew Arnold “Sweetness and Light,” Culture and Anarchy, Chapter I. Pages:1-19.

Unit - 3

Non-detailed Study Prose

Walter H. Pater “Preface” and “Conclusion” from Studies in the History Of The Renaissance.

Unit - 4

Non-detailed

Study Fiction

Charlotte Bronte Jane Eyre

Charles Dickens Great Expectations

George Eliot Silas Marner

Thomas Hardy The Mayor of Casterbridge

Block IV - Critical Responses

This is a set of critical responses to texts in modules 2 and 3. These are to be used as critical tools for
the analysis of primary texts. No annotations are to be asked from the following texts.

Recommended Reading

Abrams, M. H. “Introduction: Orientation of Critical Theories.” The Mirror and the Lamp: Romantic
Theory and the Critical Traditions. 1953. Oxford: Oxford UP, 1971.3-29. Print. Bloom, Harold.
“Prometheus Rising: The Backgrounds of Romantic Poetry.” The Visionary Company: A Reading of
English Romantic Poetry. 1961. Rev. and enl. ed. Ithaca: Cornell UP, 1971. xiii-xxv. Print.

Walker, Hugh. “The New Age.” The Literature of the Victorian Era. 1910. Cambridge:

Cambridge UP, 2011. 1-22. Print.

Suggested Readings

Alexander, Michael. A History of English Literature. Chennai: Palgrave Macmillian, 2007. Print.
Bloom, Harold. The Visionary Company: A Reading of English Romantic Poetry. 1961. Rev. and
enl.ed. Ithaca: Cornell UP, 1971. Print.

Bowra, Cecil Maurice.The Romantic Imagination. 1949. London: Oxford UP, 1964. Print. Brantlinger,
Patrick. Victorian Literature and Postcolonial Studies. Edinburgh: Edinburgh UP, 2009. Print.

Burwick, Fredrick. Poetic Madness and the Romantic Imagination. Pennsylvania

State University Press. 1996
Butler, Marilyn. Romantics, Rebels, and Reactionaries: English Literature and its
Background 1760 to 1830. London: OUP, 1981.
Bush, Douglas. Mythology and Romantic Traditions. 1937. New York: Pageant,
1957.Print. Evans, Ifor. A Short History of English Literature. New York: Penguin,
1990. Print. Foster, Richard. “Wilde as Parodist: A Second Look at the Importance of
Being Earnest.” College
English 18.1 (1956): 18-23. JSTOR. Web. <http://www.jstor.org/ stable/372764>.
Frye, Northrop. A Study of English Romanticism. New York: Random House, 1968.
Print. Grierson, Sir Herbert John and James Cruickshanks Smith. A Critical History
of English Poetry. 1946. London: Bloomsbury Academic, 2013. Print.
Hoerner, Fred. “Nostalgia’s Freight in Wordsworth’s “Intimations Ode”” ELH 62.3 (1995): 631-61.

JSTOR. Web. <http://www.jstor.org/stable/30030094>.Knight, GeorgeWilson. The Starlit Dome:

Studies in the Poetry of Vision. 1941. London: Routledge, 2002. Print.
Lawrence, Karen, Betsy Seifter and Lois Ratner. McGraw-Hill Guide to English
LiteratureVol.II: William Blake to D. H. Lawrence. New York:McGraw-Hill, 1985.
Print.
Peck, Johnand Martin Coyle. A Brief History of English Literature. 2002. 2nd ed.
UK: Palgrave Macmillan, 2013. Print.
Radford, Andrew and Mark Sandy, ed. Romantic Echoes in the Victorian Era.
2008. London: Routledge, 2016. Print.
Trilling, Lionel. The Liberal Imagination: Essays on Literature and Society. 1950.
New York: New York Review, 2008. Print.
Watt, Ian, ed. The Victorian Novel: Modern Essays in Criticism. London: Oxford UP,
1971. Print Ruston, Sharon. Romanticism. Viva Continuum. Delhi, 2008
Moran, Maureen. Victorian Literature and Culture. Viva Continuum. Delhi, 2008
Raymond Williams: “The Romantic Artist” Culture and Society, 1780-1950

MASTER OF ARTS
HINDI
Cross Border Course
M23HD01CB
BEGINNER'S HINDI
Credit - 4
Objectives
1. This course covers Structure of Hindi, Communicative Contexts of Hindi,
Development of Vocabulary , Syntax and Discourse, Indian Language
Computing, Technological Contexts of Hindi Computing.
2. Translation of Simple Sentences from English to Hindi, Origin and Development
of Hindi language.
3. Introduction to Hindi Poetry, Introduction to Hindi Prose, Hindi in the
International Scene.
Course Outcome
1. Acquire capability in spoken and written Hindi- Pronunciation, Script and
Spelling, Spoken Skills, Comprehension. Understand the basics of Hindi Script
and spelling and will be able to develop the right pronunciation and speaking
skills of the language. Develop the writing and speaking skill through acquiring a
thorough knowledge of the language that aims in attaining the language
proficiency.
2. Comprehend applied Hindi grammar- Structure of Hindi- Communicative
Contexts of Hindi- Parts of Speech. Acquire the basics of grammatical structure
of Hindi comprising of parts of speech and other communicative contexts
offered through applied Hindi grammar that promotes their communicative skill
thus emphasizing the accountability of the language.
3. Develop the Vocabulary, Syntax and Discourse and Hindi Computing- Indian
Language Computing- Technological Contexts of Hindi- Computing. Understand
and acquire progress in the language through the enrichment of the vocabulary,
Syntax and Discourse development and comprehend the dimensions of Hindi
Computing and its reliability with technological aspects.
 4. To familiarize the translation of Simple Sentences from English to Hindi and vice
versa.
5. Understand Hindi Literature- Origin and Development of Hindi Language.
Introduction to Hindi Poetry, Introduction to Hindi Prose. Acquire the basics of
Hindi literature mainly in poetry and prose and get accustomed to it by
recognizing its relevance in the development of Hindi language.
6. Understand Hindi in the International Scene- Technology and Hindi- Hindi in the
field of advertisement – Usage of Hindi in various scenarios. Explore the
benefits of Hindi language in the field of technology, advertisement and usage of
Hindi in various scenarios thereby attaining a clear idea of relevance of Hindi in
vivid fields taking into account its International acceptance too.
Course Content
Module 1 : Spoken and Written Hindi
Unit 1 : Pronunciation, Script and Spelling, Spoken Skills, Comprehension.
Module 2 : Applied Hindi Grammar
Unit 1 : Structure of Hindi
Unit 2 : Communicative Contexts of Hindi and Parts of Speech.
Module 3 : Practice of Translation
Unit 1 : Translation of Simple Sentences from English to Hindi and vice versa.
Module 4 : Hindi in the International Scene
Unit 1 : Technology and Hindi
Unit 2 : Hindi in the field of Advertisement
Unit 3 : Usage of Hindi in various scenarios.
References
1. Vyavaharik Hindi Vyakaran Anuvad Tatha Rachna – Dr.H. Parameswaran
2. Bhasha Aur Proudyogiki – Vinod Kumar Prasad, Vani Prakashan, New Delhi
3. Bhasha Aur Vyavahar – Brajmohan, Vani Prakashan, New Delhi.

MASTER OF ARTS
HISTORY

CROSS BORDER DISCIPLINE

M21HS01CB: STRUGGLE FOR INDIAN INDEPENDENCE

(Credits: 04)
Course Objectives:
● To develop an understanding about the nature of colonial intervention in India
● To familiarise the impact of colonialism in the Indian context
● To familiarise the growth of nationalism in India
● To evaluate the nature of the freedom movement in India
Course Outcomes:
 ● Understand the nature of colonialism in India
● Evaluate the impact of colonial exploitation in India
● Analyze the growth of nationalism in India
● Develop patriotism and national feeling among the learners
BLOCK-I-COLONIAL INTERVENTION

Unit 1 Nature of Colonialism in India: Features of Colonialism- Colonial Interventions in India-

Administration- Economy- Agrarian Settlements- Commercialization of Agriculture
Unit 2 Impact of Colonial intervention: Impact on indigenous crafts- Drain of wealth-
Deindustrialisation or Development- Debates- Famine- Marx on India
Unit 3 Colonial Modernity: Colonial modernity in India- Social and Cultural policy- Humanitarian
measures- Instruments and means of social change- Creation of a public sphere
Unit 4 Impact of Colonial Modernity: Quest for social equality- Reform movements- Methods of
reform- Weaknesses and limitations – Social Reforms in Modern India- Growth of Nationalism-
Women’s movements
BLOCK-2 -EMERGENCE OF INDIAN NATIONALISM AND THE BEGINNING OF
NATIONAL MOVEMENT

Unit 1 Emergence of Indian Nationalism: Nature and significance of modern Nationalism-Causative

factors for the growth of Indian nationalism- Impact of western education and western culture-
Rediscovery of India’s Past- Role of press and vernacular literature- Anti-Indian policy of the British-
Beginning of Historical Researches
Unit 2 Emergence of Indian National Congress: Early Political Associations- Theories on the
foundation of Indian National Congress- Safety Valve theory- Role of A.O Hume- Early Congress
sessions
Unit 3 Moderate Phase of the Congress: Nature of function- Moderate leaders of the Congress-
Major demands- British attitude towards the Congress- Achievements and drawbacks
Unit 4 Emergence of Extremism: Surat Split of the Congress- Partition of Bengal and the Swadeshi
movement- Ideological basis of Extremism-Cancellation of Partition of Bengal
BLOCK-3-IMPACT OF FIRST WORLD WAR AND GANDHIAN INTERVENTION

Unit 1 First World War and Indian Nationalism: Outbreak of First World War- Annie Besant and
the Home Rule League- Bal Gangadhar Tilak and Home Rule activities- Terrorist movements in India
and abroad- Congress League Scheme-Reunion between Moderates and the Extremists
Unit 2 Emergence of Gandhi in Indian Politics: South African experiments-Satyagraha Ashrams in
South Africa and India- Gandhian techniques of Satyagraha- Champaran Satyagraha- Ahmedabad Mill
Strike- Kheda Satyagraha- Rowlatt Act and Satyagraha of Gandhi
Unit 3 Non Cooperation Movement: Jallianwala Bagh Tragedy- Khilafat Issue- Beginning of Non
Cooperation Movement- Nature of the movement- Spread of the movement- Chauri Chaura incident
and cancellation of the movement
Unit 4 Swarajist Interlude and after: Swarajist interlude and the progress of National movement-
Swarajist experiments- Simon Commission 1927- Nehru report- Lahore Session of the Congress 1929
BLOCK-4 STRUGGLE FOR SWARAJ
Unit 1 Civil Disobedience Movement and other developments: Civil Disobedience Movement-
Round Table Conferences- Three Round Table Conferences- White Paper- Poona Pact- Government of
India Act of 1935- Congress in Office

Unit 2 Emergence of Socialist ideas: Trade Union Movement- Bardoli Satyagraha- Growth of
Peasant Movements-Women in Revolutionary Movement- Kalpana Dutta- Bina Das- Preethy Latha
Vadedar

Unit 3 Second World and Indian Nationalism: Emergence of Second World War- Resignation of
Congress Ministries- Quit India Movement
Unit 4 Communal Politics and Partition of India: Two Nation Theory of Jinnah- Cripps Mission-
Cabinet Mission-Direct Action Day- Wavell Plan- Simla Conference- Subhash Chandra Bose and INA-
RIN Mutiny- Partition and Independence
READING LIST:
1. A.R. Desai, Social Background of Indian Nationalism, Popular Prakashan, Delhi 1987
2. Anil Seal, The Emergence of Indian Nationalism, Cambridge University Press, 1968
3. Antony. D. Smith, The Antiquity of Nations, Polity Press, Cambridge ,2004
4. Bipan Chandra, Communalism in Modern India, Har Anand Pub, 2008
5. Bipan Chandra, India’s Struggle for Independence, Penguin Books 1998
6. Bipan Chandra, Modern India-NCERT Books, New Delhi, 2000
7. Bipan Chandra, Nationalism and Colonialism in Modern India, Orient Longman,1987
8. Ernst Gellner, Nation and Nationalism, Basil Blackwell OUP, 1983
9. Irfan Habib, Indian Economy-1858-1914, Manohar Pub., 2006
10. Jaswant Singh, Jinnah: India- Partition- Independence, Rupa Pub, 2001
11. Jawaharlal Nehru, An Autobiography, Teen Murti House, Delhi,1936
12. Judith Brown, Modern India, OUP
13. K.N. Panikkar, Culture, Ideology Hegemony: Intellectual and Social Consciousness in Colonial India,
People’s Pub House,1990
14. Mohandas Karamchand Gandhi, My Experiments with Truth, Crossland Pub., 2009
15. Partha Chatterjee, Wages of Freedom, OUP, 1999
16. R.C. Majumdar, History of Freedom Movement in India, South Asia Books, 1998
17. Ramachandra Guha, India After Gandhi, Picador India, 2008
18. S.C. Gosh, History of Education in Modern India, UBS Pub, Delhi, 2009
19. Sumit Sarkar, Modern India, 1887-1947, McMillan, Madras, 1983
20. Tara Chand, History of Freedom Movement in India (3Vols), Pub. Division, 1961
MASTER OF ARTS

M21ML01CB

CREDITS: 4

കവിതയും കഥയും

(Kavithayum Kadhayum)

Objectives
 1. മലയാള കവിതയുടെ ചരിത്രം മനസ്സിലാക്കുക
2. മലയാള കവിതയിലെ കാൽപ്പനിക നവകാൽപ്പനിക പ്രവണതകളെക്കുറിച്ച് അറിവ് നേടുക
3. സമകാലിക മലയാളകവിത അഭിസംബോധന സൂക്ഷ്മരാഷ്ട്രീയങ്ങളെക്കുറിച്ച് ധാരണ
നേടുക
4. ഇരുപതാം നൂറ്റാണ്ടിന്റെ ആരംഭം മുതലുള്ള മലയാള ചെറുകഥാചരിത്രത്തെക്കുറിച്ച് ധാരണ
നേടുക
5. ആധുനിക - ആധുനികാനന്തര കവിതകളുടെയും കഥകളുടെയും സവിശേഷതകൾ
തിരിച്ചറിയുക
6. പരിസ്ഥിതി -ദളിത് - സ്ത്രീപക്ഷ രചനകളുടെ രാഷ്ട്രീയം മനസ്സിലാക്കുക

Course outcomes
1. മലയാള കവിതയുടെ ചരിത്രത്തെക്കുറിച്ച് സാമാന്യമായ ധാരണ ലഭിക്കുന്നു
2. ആധുനിക കവിതയിലെ വ്യത്യസ്ത ധാരകൾ പരിചയപ്പെടുന്നു
3. ഉത്തരാധുനിക കാലത്തിന്റെ സവിശേഷതകൾ മനസ്സിലാക്കുന്നു.
4. ദളിത് -സ്ത്രീപക്ഷരചനകളുടെ രാഷ്ട്രീയം വിശകലനം ചെയ്യുന്നു
5. മലയാള ചെറുകഥയുടെ ഭാവകത്വ പരിണാമചരിത്രത്തെക്കുറിച്ച് അറിവ് നേടുന്നു
6. സമകാല കവിതയുടെയും ചെറുകഥയുടെയും സവിശേഷതകൾ കണ്ടെത്തുന്നു

Course Details

ബ്ലോക്ക് ഒന്ന്

പാട്ട് – മണിപ്രവാളം - നിർവചനങ്ങൾ - ചെറുശ്ശേരി - കൃഷ്ണഗാഥ - ഭക്തിപ്രസ്ഥാനം

-പുരാണകഥാപുനരാഖ്യാനം - എഴുത്തച്ഛനും കൃതികളും - കുഞ്ചൻ നമ്പ്യാർ - തുള്ളൽ പ്രസ്ഥാനം -
പൂന്താനം - ശ്രീനാരായണഗുരു - വിലാപകാവ്യപ്രസ്ഥാനം - മലയാള കവിതയിലെ കാല്പനികത –
കവിത്രയം

വിശദപഠനം:

യൂണിറ്റ് - 1

1. ചെറുശ്ശേരി - അക്രൂരാഗമനം (290 വരികൾ)

2. ‍എഴുത്തച്ഛൻ - ലക്ഷ്മണോപദേശം (126 വരികൾ)

യൂണിറ്റ് - 2
 1. കുഞ്ചൻ നമ്പ്യാർ - ഘോഷയാത്ര
2. ശ്രീനാരായണഗുരു - ദൈവദശകം

യൂണിറ്റ് - 3

1. വി. സി. ബാലകൃഷ്ണപ്പണിക്കർ - ഒരു വിലാപം (ആദ്യത്തെ 12 ശ്ലോകം)

2. കുമാരനാശാൻ - വീണപൂവ്

യൂണിറ്റ് - 4

1. വള്ളത്തോൾ - അച്ഛനും മകളും

2. ഉള്ളൂർ - ഭൂതക്കണ്ണാടി

ബ്ലോക്ക് രണ്ട്

കവിത കവിത്രയത്തിനുശേഷം - കാല്പനികതയുടെ മുന്നേറ്റം - പിൽക്കാല കാല്പനികത

-ഭാവഗീതങ്ങൾ - മിസ്റ്റിസിസ്സം - സിംബലിസം - മറ്റു പ്രസ്ഥാനങ്ങൾ - കാവ്യഭാഷയുടെ
പരിവർത്തനം - മലയാള കവിതയിലെ ആധുനികത - നവീനകവിത - എൻ. വി. കൃഷ്ണവാര്യർ -
അക്കിത്തം - അയ്യപ്പപ്പണിക്കർ - കടമ്മനിട്ട - സച്ചിദാനന്ദൻ - കെ. ജി. ശങ്കരപ്പിള്ള -
ആധുനികനന്തരമലയാള കവിത - കവിതയുടെ രൂപപരമായ മാറ്റങ്ങൾ - ദളിത് - പരിസ്ഥിതി –
പെണ്ണെഴുത്ത്

വിശദപഠനം:

യൂണിറ്റ് - 1

1. ബാലാമണിയമ്മ - മഴുവിന്റെ കഥ
2. ചങ്ങമ്പുഴ - മനസ്വിനി
3. വൈലോപ്പിള്ളി - കന്നിക്കൊയ്ത്ത്

യൂണിറ്റ് – 2

1. ജി. ശങ്കരക്കുറുപ്പ് - സൂര്യകാന്തി

2. ഇടശ്ശേരി - ഹനുമത് സേവ തുഞ്ചൻ പറമ്പിൽ
 3. വയലാർ രാമവർമ്മ - സർഗ്ഗസംഗീതം

യൂണിറ്റ് - 3

1. അയ്യപ്പപ്പണിക്കർ - മൃത്യുപൂജ
2. എ. അയ്യപ്പൻ - അത്താഴം
3. സച്ചിദാനന്ദൻ - ഇവനെക്കൂടി

യൂണിറ്റ് - 4

1. കുരീപ്പുഴ ശ്രീകുമാർ - ഇഷ്ടമുടിക്കായൽ

2. അനിത തമ്പി - ആലപ്പുഴ വെള്ളം
3. എം. ആർ. രേണുകുമാർ - കൊതിയൻ
4. വി. എം. ഗിരിജ - കുന്തി

ബ്ലോക്ക് മൂന്ന്

ചെറുകഥ: നിർവചനം - വിദേശ സ്വാധീനം - ആദ്യകാല ചെറുകഥകൾ - വ്യത്യസ്ത പ്രമേയങ്ങൾ -

വേങ്ങയിൽ കുഞ്ഞിരാമൻ നായനാർ - നവോത്ഥാന കഥകൾ - സാമൂഹിക ചലനങ്ങൾ -
റിയലിസം - തകഴി – എസ്. കെ. പൊറ്റക്കാട് - കേശവദേവ് - വൈക്കം മുഹമ്മദ് ബഷീർ -
ലളിതാംബിക അന്തർജനം - പൊൻകുന്നം വർക്കി -കാരൂർ - ദരിദ്രരുടെയും അധ:സ്ഥിതരുടെയും
കഥകൾ

യൂണിറ്റ് – 1

1. ലളിതാംബിക അന്തർജ്ജനം - ധീരേന്ദു മജുംദാരുടെ അമ്മ

2. തകഴി ശിവശങ്കരപ്പിള്ള - കൃഷിക്കാരൻ

യൂണിറ്റ് - 2

1. എസ്. കെ. പൊറ്റക്കാട് - ഒട്ടകം

2. വൈക്കം മുഹമ്മദ് ബഷീർ - പൂവമ്പഴം

യൂണിറ്റ് - 3
 1. കാരൂർ നീലകണ്ഠപിള്ള - മോതിരം
2. ‌ഉറൂബ് - രാച്ചിയമ്മ

യൂണിറ്റ് – 4

1. എം. ടി. വാസുദേവൻ നായർ - കറുത്ത ചന്ദ്രൻ

2. ടി. പദ്മനാഭൻ - കാലഭൈരവൻ
3. എൻ. മോഹനൻ - കൊച്ചുകൊച്ചു മോഹങ്ങൾ

ബ്ലോക്ക് നാല്

ആധുനിക - ആധുനികാനന്തര കഥകൾ - കഥയും അന്തർഭാവവും - സമകാല ചെറുകഥ -

ആഖ്യാനത്തിലെ മാറ്റങ്ങൾ - ആഗോളവൽക്കരണം - സ്വത്വരാഷ്ട്രീയം - സ്ത്രീ - പരിസ്ഥിതി - ദളിത്
കഥകൾ

വിശദപഠനം:

യൂണിറ്റ് - 1

1. മാധവിക്കുട്ടി - ശർക്കര കൊണ്ടൊരു തുലാഭാരം

2. സി. വി. ശ്രീരാമൻ - വാസ്തുഹാര

യൂണിറ്റ് - 2

1. എം. മുകുന്ദൻ - പ്രഭാതം മുതൽ പ്രഭാതം വരെ

2. സക്കറിയ - ആർക്കറിയാം

യൂണിറ്റ് - 3

1. സി. അയ്യപ്പൻ - ഭ്രാന്ത്

2. കെ. ആർ. മീര - കൃഷ്ണഗാഥ
3. സന്തോഷ് ഏച്ചിക്കാനം - കൊമാല

യൂണിറ്റ് – 4
 1. ഇ. സന്തോഷ് കുമാർ - സങ്കടമോചനത്തിന് ഒരു കൈപ്പുസ്തകം
2. ജി. ആർ. ഇന്ദുഗോപൻ - ‍ചട്ടമ്പിസദ്യ

സഹായക രചനകൾ

1. അജയകുമാർ, എൻ., 2013, ആധുനികത മലയാളകവിതയിൽ, കോട്ടയം,

സാഹിത്യപ്രവർത്തക സഹകരണ സംഘം.
2. അച്ചുതൻ, എം., 2000, ചെറുകഥ ഇന്നലെ ഇന്ന്, കോട്ടയം, സാഹിത്യപ്രവർത്തക
സഹകരണ സംഘം.
3. കൃഷ്ണപിള്ള, എൻ., 1975, കൈരളിയുടെ കഥ, കോട്ടയം, സാഹിത്യപ്രവർത്തക
സഹകരണ സംഘം.
4. ജോർജ്, കെ. എം. ഡോ., (എഡി.) 1958, സാഹിത്യചരിത്രം പ്രസ്ഥാനങ്ങളിലൂടെ,
കോട്ടയം, സാഹിത്യ പ്രവർത്തക സഹകരണ സംഘം.
5. ജോർജ്, കെ. എം. ഡോ., (എഡി.), 2002, ആധുനിക മലയാള സാഹിത്യചരിത്രം
പ്രസ്ഥാനങ്ങളിലൂടെ, കോട്ടയം, ഡി. സി. ബുക്സ്.
6. പ്രസാദ്, സി. ആർ. ഡോ., 2005, മലയാള കവിത ആധുനികാനന്തരം, ചെങ്ങന്നൂർ,
റെയിൻബോ ബുക്സ്.
7. ഭാസ്കരൻ, ടി. ഡോ., 1987, കൃഷ്ണഗാഥ പഠനങ്ങൾ, കോട്ടയം, എൻ. ബി. എസ്.
8. ബഷീർ, എം. എം., 2008, മലയാള ചെറുകഥാസാഹിത്യ ചരിത്രം, വോള്യം 1 & 2, തൃശൂർ,
കേരള സാഹിത്യ അക്കാദമി.
9. മധുസുദനൻ, ജി. 2006, കഥയും പരിസ്ഥിതിയും, കോട്ടയം, ഡി. സി. ബുക്സ്.
10. മിനി പ്രസാദ്, ഡോ., 2015, പെൺകഥകളുടെ ഫെമിനിസ്റ്റ് വായന, കോഴിക്കോട് ഒലീവ്
പബ്ലിക്കേഷൻ.
11. രവികുമാർ, കെ. എസ്., 2012, കഥയും ഭാവുകത്വപരിണാമവും, കോട്ടയം, ഡി. സി. ബുക്സ്.
12. ലീലാവതി, എം. ഡോ., 1980, മലയാള കവിതാ സാഹിത്യചരിത്രം, തൃശൂർ, കേരള
സാഹിത്യ അക്കാദമി.
13. പ്രൊഫ. പന്മന രാമചന്ദ്രൻനായർ. 2010, സമ്പൂർണ്ണ മലയാള സാഹിത്യചരിത്രം,

തൃശൂർ, കറന്റ് ബുക്സ്.

 MASTER OF ARTS
SANSKRIT
M23SN01CB
SAMSKRUTHA VARTHANI
CREDIT: 4
Objectives
● संस्कृतभाषायाः अध्ययनाय अलब्धावसराणां अनायासेन संस्कृतप्रवेशाय अवसरप्रदानम ्।
● काव्यास्वादनक्षमतोत्पादनम ्।
● नाट्यप्रयोगपरिज्ञानम ् ।

Learning Outcomes
● संस्कृताध्ययनस्य प्रारं भाय अवश्यमध्येतव्यानां सब
ु न्तानां तिङन्तानाञ्च परिचयप्रदानम ्।
● छात्राणां पदसम्पदः प्रवद्ृ धिः ।
● अन्यासां भारतीयभाषाणामपि पदसम्पदां अवगमने सौकर्यप्रदानम ्
● भारतीयसंस्कृतेः महिमातिरे कं अवगन्त,ंु तस्या वाहिनीरूपाया अस्या भाषाया अध्ययनेन
छात्रान ् प्रभावयितम
ु ्।
● ससु म्पन्ने संस्कृतसाहित्ये परिचयप्रदानम ्।

Block: 1 सब
ु न्त - तिङन्त - पदपरिचयः।

Unit - 1 पलि
ंु ङ्ग – नपस ंु कलिङ्गशब्दाः- बाल, हरि, गरु ु , पित,ृ राजन ् (पलि
ंु ङ्गे)।
फल, वारि, दधि, मध,ु जगत ् (नपस ंु कलिङ्गे)।
Unit - 2. स्त्रीलिङ्गशब्दाः सर्वनामशब्दाश्च –लता, मति, नदी, स्त्री, मात,ृ भास ् -
स्त्रीलिङ्गशब्दाः। अस्मत ्, यष्ु मत ्, तत ्, एतत ्, किम ् – सर्वनामशब्दाः (तत ्, एतत ्, किं-
त्रिषु लिङ्गेष)ु
Unit - 3. तिङन्तपरिचयः (Conjugations) - भध ू ातःु (परस्मैपदी) दशलकारे ष)ु ।
Unit - 4 वदि (वन्द्) धातःु (आत्मनेपदी) - दशलकारे ष।ु एधधातःु लिटि केवलम ् –
अनप्र
ु योगलिटः अवगमनाय)

Block:2 काव्यपरिचयः - श्रीकृष्णविलासकाव्यम ् (सक

ु ु मारकविः)
प्रथमसर्गः 1 – 28 श्लोकाः।
Unit - 1 श्लोकाः 1 - 7
Unit - 2 श्लोकाः 8 - 14
Unit - 3 श्लोकाः 15 - 21
Unit - 4 श्लोकाः 22 - 28

Block : 3 काव्यपरिचयः - श्रीकृष्णविलासकाव्यम ् (सक

ु ु मारकविः)
प्रथमसर्गः 29– 54 श्लोकाः।
Unit - 1 श्लोकाः 29 - 35
Unit - 2 श्लोकाः 36 - 42
Unit - 3 श्लोकाः 43 - 48
Unit - 4 श्लोकाः 49 - 54

Block :4 भासस्य कर्णभारः।

Unit - 1 कर्णभारे कर्णस्य प्रवेशः ।
Unit - 2 कर्णस्य अस्त्रवत्त
ृ ान्तः ।
Unit - 3 कर्णभारे शक्रस्य प्रवेशः ।
Unit - 4 कर्णस्य कवचकुण्डलदानम ् ।

Reference
1.श्रीकृष्णविलासकाव्यम ् – सक ु ु मारकविः, प्रथमसर्गः
2. भासः - कर्णभारः ,
2.शब्दमञ्जरी – विद्यासागर के. एल ्. वी. शास्त्री R.S.Vadyar and Sons, Kalpathy, Palghat.
3. धातरू ु पमञ्जरी - विद्यासागर के. एल ्. वी. शास्त्रीR.S.Vadyar and Sons, Kalpathy, Palghat.
4.सक ु ु मारकविविरचितं श्रीकृषणविलासकाव्यम ् (प्रथमसर्गः)
(With Sanskrit commentary “Vilasini” by Ramapanivada and Malayalam commentary “Prasadam” by
Prasad Anchal – Published by M. K. Ponnamma, Chithralayam, Anchal P.O.)

SREENARAYANAGURU OPEN UNIVERSITY

MASTER OF ARTS
CROSS BORDER DESCIPLINE
SOCIOLOGY -M21SO01CB: CRIMINOLOGY
(PG Regulations 2021)
(Credits: 04)

Course Objectives:

The course introduces basic concepts in criminology and criminal administration. It helps the
government, correction institutes and administrators to understand the societal elements in cultivating
crimes and criminals in the society.

Course Outcomes:

• Acquaint the learners with concepts of criminology for the promotion of welfare and
co-operation in society.
• Give exposure to the learners about different types of crime prevailing in society.
• Familiarize the learners criminal justice system and different ways of preventing crime in
society.

BLOCK 1: CRIME AND PERSPECTIVES

UNIT I: Crime and Criminology

Definitions: Crime, Criminology and Criminal Justice, Differences between concepts: Sin, Crime, Vice
& Wrong; Meaning: Deviance and Delinquency, Historical Development of criminology - Nature and
Scope- Criminology
UNIT 1I:
Conceptual approaches to crime: legal, behavioral, sociological, deviance, crime and delinquency
UNIT III:
Perspectives on crime causation: classical and positivist school of criminology,
Psychological, sociological (Marxian, structural functional and symbolic interactionism)

BLOCK II: TYPES OF CRIME

UNIT I:
Typology of Crimes: Crimes against Human body and Crimes against Property, Crimes against
vulnerable groups: Crimes against women and children
UNIT II:
Types of Crime: Economic and violent crime, white collar and corporate crime, organized and
cybercrime.
UNIT III:
Changing socio-economic profile of criminals in contemporary India

BLOCK III: CRIMINAL JUSTICE SYSTEM

UNIT I: Introduction to CJS
CJS: Meaning, Purpose and Social Relevance; Legislative Process in CJS.
International Perspective: American, British, Chinese, French and Islamic CJS.

UNIT II: POLICE SYSTEM

Historical overview of Police system in India and its function; Police Act 1861, Organization set up
of Indian Police in Modern Society. Objective of Police System: Maintenance of Law and Order,
Investigation of Crimes, Protection of Life, Protection of Property Rights, Prevention of Crime.
UNIT III: JUDICIAL & PROSECUTION SYSTEM
Judicial Administration in India: Structure and Functions of Criminal Courts. Modern Judicial
Systems: Fast Track Court, Children Court, JJB. Salient Features of Indian Judicial System:
Independence, Public and Fair Trial. Fundamental Elements in Judicial Functioning: Due Process,
Speedy Trials and Access to Justice. Prosecution System.

BLOCK IV: PUNISHMENT AND CORRECTIVE METHODS

UNIT I:
Punishment in Relation to Crime: types of punishment, penology in India, Indian Penal Code,
retributive and reformative theory, deterrent theory

UNIT II:
Correction: significance and forms of correction, history of prison reforms in India, national policy on
prisons, correctional programmes- educational, vocational, psychiatric, meditation, recreation,
problems of correctional administration

UNIT III:
Alternative to Imprisonment: probation, parole, open prisons, after-care and rehabilitation,
victimological perspective
SUGGESTED READINGS:

1. Mohanty, R. K. & Mohanty, S. (2016). Criminology Penology and Victimology. Bengaluru:

Himalaya Publishing House Pvt. Ltd.
2. Sharma, R.K.(2017). Criminology and Penology. New Delhi: Atlantic Publishers.
3. Gaur, K.D. (2020). Indian Penal Code. New South Wales: Universal Law Publishing Co. Pvt. Ltd.
4. Paranjape, N.V. (2012). Criminology and Penology with Victimology. Allahabad: Central Law
Publications.
5. Schmalleges, F. (1999). Criminal Justice Today, New Jersey: Prentice Hall.
6. Albanese, J. S. (2000). Criminal Justice. Boston: Allyn and Bacon.
7. Phelps, T.R. (1979). Introduction to Criminal Justice. UK: Goodyear Publishing Company. Inc.
8. Mir, M. (1984). Crime and Criminal Justice System in India. New Delhi: Deep and Deep
Publications.
9. Justice Malimath Committee on Criminal Justice Reforms. (2003). Universal Law Publication.
10. K. Padmanabhaiah Committee Police Reforms. (2001).
11. Srivastava, A. (1999). Policing in the 21st Century. Hyderabad: Indian Institute of Police
Administration.
12. Guharoy J. T. (1999). Role of Police in Changing Society. New Delhi: APH Publications.
13. Sharma, P.D., (1985). Police and Criminal Justice Administration in India. Delhi: Uppal
Publishing House.
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15. Banerjee, D. (2005). Central Police Organizations Part I and Part II. Bengaluru: Allied Publishers
Pvt. Ltd.
16. Ebbe, O.N. I. (2000). Comparative and International Criminal Justice System: Policing, Judiciary
and Corrections. Boston: Butterworth.
17. Reid, S.T. (2006). Crime and Criminology. New York: Mc. Graw Hill Publishers.
18. Shweta. (2009). Crime, Justice and Society. New Delhi: MD Publications.
19. Ahuja, R. (2000). Criminology. Delhi: Rawat Publications.

20. Chaturvedi J.C. (2006). Penology and Correctional Administration, Delhi: Isha Books..

MASTER OF ARTS
PHILOSOPHY
CROSS BORDER DISCIPLINE

M23PH01CB: SOCIAL ETHICS

(Credits: 04)
Course Outcomes:
● Knowing social ethics and various themes and issues in it
● Understanding moral frameworks which address our day-to-day issues affecting social and
professional relationships and practices.
● Explore the moral/ethical dimensions of our day-to-day encounters with rights, information,
internet, society and state

Course Outline
Block 1- Introduction to Ethics
Block 2 - Information, Technology and Internet Ethics
Block 3- Social Issues Related to Rights
Block 4 - Individual and Social Issues Related to State

Block 1- Introduction to Ethics

Unit 1: Ethics: Nature and Scope
Definition, Voluntary and involuntary actions, Right and Wrong, Introduction to various normative
ethical theories
Unit 2: Relation of Ethics to Psychology, Sociology and Religion
Unit 3: Social Ethics: An Introduction
Social ethics as a branch of ‘applied ethics,’ the application of ethical reasoning to social problems
Block 2 – Information, Technology and Internet Ethics
Unit 1 - Information Communication Ethics
Ethics and politics of production, utilization and communication of information
Impact of fake news/misinformation and miscommunication on Social-psychological-political-legal
spheres.
Ethical, legal and societal aspects of using information and communication technologies
Unit 2 – Ethics of Cyber-warfare
Cyber-attacks on digital infrastructure and social-political-national-global impact
Unit 3 – Internet Ethics
Access to internet, Privacy, big data, net neutrality
Block 3 - Social Issues Related to Rights
Unit 1 – Contraception and Abortion
Moral status of the fetus
Unit 2 - Self-determination and Suicide
Suicide as an individual right which society has no right to intervene in
versus
Suicide as a social justice issue which we have social obligation to prevent from
Unit 3 – Euthanasia
Unit 4 - Capital Punishment

Block 4- Individual and Social Issues Related to State

Unit 1: Nature and Justification of State
Social Contract theory: Thomas Hobbes, John Locke and Jean-Jacques Rousseau
Justification of democracy
Unit 2: Nature and Scope of Freedom in Society
Individual versus social freedom. Duties and responsibilities
Unit 3: Equality and Social Justice
Equality before the law/ equal protection of the laws, Affirmative action, Protection from social
exclusion, labour exploitation, bonded labour, and slavery, Access to health care, equal pay, housing,
employment opportunities, Criminal justice ethics/ Ethics of social reform in Crime and Punishment

References:
Marquis, (2007), “Why abortion is immoral,” in Jeffrey Olen, Vincent E. Barry, Julie C. Van Camp,
Applying Ethics: A Text with Readings , Wadsworth Pub
James Rachels and Stuart Rachels (2012), The Elements of Moral Philosophy, 7th Edition,
McGraw-Hill, Boston
Christopher Bennett (2010), What is This Thing Called Ethics? Routledge, London
Sandel, Michael (2009), Justice: What's the right thing to do? London: Penguin Books
Tom Beauchamp (2001), Philosophical Ethics: An Introduction to Moral Philosophy, McGraw-Hill,
Boston
Jane S Zembaty, Thomas A. Mappes (2011), Social Ethics: Morality and Social Policy, McGraw Hill.
James Melville, Coleman (2010), Social Ethics: An Introduction to the Nature and Ethics of the State,
Nabu Press
Russ Shafer Landau (ed.) (2012), Ethical Theory: An Anthology (Blackwell Philosophy Anthologies)
Oxford: Blackwell.
Ayer, A. J. (1952), “A Critique of Ethics,” in Language, Truth and Logic, Dover: 102-13.
 Bentham, Jeremy (1907), An Introduction to the Principles of Morals and Legislation, Oxford:
Clarendon Press
Gordon Hull, (2000), An Introduction to Issues in Computers, Ethics, and Policy
https://theconnectprogram.org/wp-content/uploads/2018/11/NASWArticle-suicide-and-ethics.pdf

Structure of Model Question Paper

SECTION A
Answer any five of the following questions in one or two sentences each. Each question
carries 2 marks.
(5x2=10)

SECTION B
Answer any six of the following questions in one page each. Each question carries 5 marks.
(6x5=30)

SECTION C
Answer any two of the following questions in four pages each. Each question carries 15
marks.
(2x15 = 30)