A STUDY ON THE PERCEPTION OF THE INVESTORS

TOWARDS THE FUNCTIONING OF THE STOCK BROKING

COMPANIES IN CHENNAI DURING AND POST COVID – 19
PANDEMIC.

Submitted in partial fulfillment of the requirements for the award of

MASTER OF BUSINESS ADMINISTRATION

by

RESHMA. S
Register No.40410139

SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with Grade “A” by NAAC I 12B Status by UGC I Approved by AICTE
JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI - 600 119

APRIL 2022

i
 SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with “A” grade by NAAC I 12B Status by UGC I Approved by AICTE
Jeppiaar Nagar, Rajiv Gandhi Salai, Chennai – 600 119
www.sathyabama.ac.in

SCHOOL OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE

This is to certify that this Project Report is the bonafide work of RESHMA. S
40410139 who carried out the project entitled “A STUDY ON THE PERCEPTION OF
THE INVESTORS TOWARDS THE FUNCTIONING OF THE STOCK BROKING
COMPANIES IN CHENNAI DURING AND POST COVID – 19 PANDEMIC” under
my supervision from January 2022 to March 2022.

Dr JOYCE S

Internal guide External Guide

Dr. BHUVANESWARI.G
Dean – School of Management Studies

Submitted for Viva voce Examination held on

Internal Examiner External Examiner

ii
 DECLARATION

I RESHMA. S (40410139) hereby declare that the Project Report entitled “A STUDY
ON THE PERCEPTION OF THE INVESTORS TOWARDS THE FUNCTIONING OF
THE STOCK BROKING COMPANIES IN CHENNAI DURING AND POST COVID –
19 PANDEMIC” done by me under the guidance of DR JOYCE S is submitted in
partial fulfillment of the requirements for the award of Master of Business
Administration degree.

DATE:
PLACE: CHENNAI RESHMA. S

iii
 ACKNOWLEDGEMENT

I am pleased to acknowledge my sincere thanks to Board of Management of

SATHYABAMA for their kind encouragement in doing this project and for
completing it successfully. I am grateful to them.

I convey my sincere thanks to Dr. G. Bhuvaneswari, Dean - School of

Management Studies and Dr. A. Palani, Head - School of Management
Studies for providing me necessary support and details at the right time during
the progressive reviews.

I would like to express my sincere and deep sense of gratitude to my Project

Guide DR.JOYCE.S for her valuable guidance, suggestions and constant
encouragement paved way for the successful completion of my project work.

I wish to express my thanks to all Teaching and Non-teaching staff members of

the School of Management Studies who were helpful in many ways for the
completion of the project.

RESHMA. S

iv
 ABSTRACT

Capital market plays a vital role to develop the wealth of the investors and
organization. Stock Broking agencies are providing various services in financial
sector. They have investors and clients across the nation. In this modern and
present scenario, the investors perception towards the stock broking companies
needs to be viewed for the better expected role and services form these companies
and as well issues related to the services. In this paper the study has been made to
find out the investor’s perception towards the role of stock broking companies in
India during pandemic especially on service quality. In particular, the study has been
taken 4 selected stock broking companies in India. The study also helps to
understand the role of investment pattern and preferences of investors behind
investing in mutual fund. Financial markets are constantly becoming more efficient
by providing more promising solutions to the investors. Being a part of financial
markets although mutual funds industry is responding very fast by understanding the
dynamics of investor’s perception towards rewards, still they are continuously
following this race in their endeavor to differentiate their products responding to
sudden changes in the economy. Therefore, the investors have to consider the
prevailing rate of risk-free returns and to compare the fund returns with it. Based on
this the selection of schemes and the choice of investment avenues can be decided.
Due to the fund manager’s poor risk bearing capacity, timing skill, stock selection
ability, and imperfect diversification the schemes had suffered with low return. Hence
to increase the fund return the concerned fund managers have to improve all these
skills.

v
 TABLE OF CONTENTS

CHAPTER
TITLE PAGE NO.
NO.
INTRODUCTION
1.1. Introduction 1
1.2. Industry Profile 2
1.3. Company Profile 3
1
1.4. Problem Statement 3
1.5. Objectives of the Study 3
1.6. Need for the study 4
1.7. Scope for the study 4
REVIEW OF LITERATURE
2
2.1. Review of Literature 5-8
RESEARCH METHODOLOGY
3.1. Methodology 9
3.2. Research Design 9
3.3. Sample Size 9
3
3.4. Sample Technique 10
3.5. Source of data 10
3.6. Profile area of the Study 10
3.7. Hypothesis 10
DATA ANALYSIS AND INTERPRETATION
4.1. Percentage Analysis 11
4
4.2. Correlation 19
4.3. Chi Square 22
4.4. Anova 25
 FINDINGS, SUGGESTIONS AND CONCLUSION
5.1. Findings 26
5
5.2. Suggestions 28
5.4. Conclusion 29
REFERENCES 30
ANNEXURE I- QUESTIONNAIRE 33
ANNEXURE II - RESEARCH ARTICLE 36
ANNEXURE III - BIOGRAPHY 42
 LIST OF TABLES

Table PAGE
LISTOFTABLES
NO. NO.

4.1 PERCENTAGE ANALYSIS

4.1.1 Gender of Respondents 11

4.1.2 Age of Respondents 12

4.1.3 Educational Qualification of Respondents 13

4.1.4 Occupation of Respondents 14

4.1.5 Knowledge of Investors 15

4.1.6 Risks Taken 16

4.1.7 Service & Guidance 17

4.1.8 Investors Satisfaction 18

4.2 STATISTICAL ANALYSIS

4.2.1 Correlation 19

4.2.2 Chi Square 22

4.2.3 Anova 25
 CHAPTER-I

INTRODUCTION

1.1 INTRODUCTION

A brokerage company’s main duty is to act as a middleman that connects

buyers and sellers to facilitate a transaction. Brokerage companies typically
receive one of two types of commission: a flat fee or a percentage of the
transaction amount. Brokerage companies come in several types, offering a
range of products and services at a range of costs and fees. The real estate
industry also functions using a brokerage company format, as it is customary
for real estate brokers to collaborate, with each company representing one
party of the transaction to make a sale. A brokerage company may also be
called a brokerage firm, or simply a brokerage. Brokers may work for
brokerage companies or operate as independent agents.

1.2 TYPES OF BROKERAGES

✓ Full-service brokerage: A full-service brokerage company provides a
professional financial adviser who manages all investment decisions and
provides ongoing advice and support. Such brokerages, with their high-touch
services, are the most expensive option.
✓ Discount brokerages: Discount brokers were once brick-and-mortar
operations, but are now most often online platforms that allow do-it-
yourself (or self-directed) investors to make their own trading decisions for
lower commissions.
✓ Robo-advisors: Automated investment advisory platforms, or robo-advisors,
are a relatively new form of a digital financial advisor that offers investment
management services carried out by algorithms with minimal human
intervention at a very low cost. Several robo-advisors offer zero commissions
or fees, and you can start with as little as $5 in many cases.

1
1.3 INDUSTRY PROFILE
✓ India's broking industry is transitioning from a transaction-based to a fee-
based model, offering services such as investment advisory and wealth
management. Apart from advisory services, emphasis on fund-based
activities, including loan against shares and margin funding, is rising, allowing
brokers to build sustainable earnings.
✓ Financial brokers have developed their marketing ability to support customers
in achieving their goals. They offer wide-ranging products and services that
strengthen their relationship with clients.
✓ The industry gained popularity, owing to a significant increase in trading
activities. Financial brokerage firms have generated revenues from stocks,
commodities, and currency. The financial brokerage market operates through
different business verticals including full-service, discount, and hybrid
brokerage.
✓ In India, brokerage houses offer global investment services that permit their
customers to own blue-chip stocks in the US. Investors' demand for portfolio
diversification is one of the key drivers that encourage firms to provide these
services.

1.4 IMPACT OF COVID-19

✓ The pandemic and prolonged global lockdown severely impacted India's
financial market and liquidity position.
✓ A struggling economy in India, coupled with the outbreak of COVID-19, has
led to an apprehension in which capital market investments have become a
challenge for investors.
✓ While the Indian economy has been experiencing massive pressure of the
COVID-19 pandemic, the trading volumes in the domestic capital market
started to recover after the lockdown was lifted. It reached an all-time high in
July 2020.

2
1.5 COMPANY PROFILE
✓ Zerodha
✓ Angel Broking
✓ HDFC Securities
✓ Upstox
✓ SAMCO
My study will be based on the survey, above the list of company mentioned.

1.6 PROBLEM STATEMENT

✓ With the entry of private sector and foreign mutual funds the industry has
become far more competitive.
✓ The range of financial assets available to the house hold sector competes
with each other for the attraction of small investors. They entice them to invest
their funds by providing incentives and facilities in terms of flexible investment
options and withdrawal plan.
✓ Each instrument has its own return, risk, liquidity and safety profile. Mutual
Funds come into this category. Small investors cannot afford to own scripts of
top companies to maximize their returns.
✓ the existence of mutual fund industry for over four and a half decades in India,
the sample period of most of the studies was not a recent one as well as a
short period.

1.7 OBJECTIVES OF THE STUDY

✓ To study the Role and services of stock broking companies during and after
covid 19 pandemic.
✓ To analyze the perception and satisfaction level in terms of providing
services to investors by stock broking companies during pandemic COVID -
19.
✓ To understand the functioning of stock broking agencies in Chennai.

3
1.8 NEED OF THE STUDY
✓ To study the preference to the investment avenues like bank deposits, real
estate, gold, provident fund and the like has come down especially due to fall
in interest rates coupled with rising influence and mutual funds have obviously
become a viable alternative.
✓ To study and know a proper evaluation measure which removes the confusion
and help investors to decide the choice of investment avenues and the level
of investment.
✓ To study and understand their financial performance over a period of time,
and the risk associated with their investment, so as to avoid loss and
maximize the returns.

1.9 SCOPE OF THE STUDY

✓ The study is limited to 5 Indian stock broking companies (Angel Broking,
Zerodha, HDFC Securities, Upstox, SAMCO.)
✓ To study the investors from these stock broking companies.
✓ To study the investors of these stock broking companies which would know
the services and which might be helpful in a long run.

4
 CHAPTER- II
REVIEW OF LITERATURE

2.1 REVIEW OF LITERATURE

➢ Jambodekar (1999) conducted a study to assess the awareness of mutual
funds among the investors to identify the information sources influencing the
buyer decision and the factors influencing the choice of a particular fund. The
study revealed that income schemes and open-ended schemes are preferred
over growth schemes and close-ended schemes during the prevalent market
conditions. Investors look for safety of principal, liquidity and capital appreciation
in order of importance; newspapers and magazines are the first source of
information through which investors get to know about mutual funds schemes
and investor service is the major differentiating factor in the selection of mutual
funds.
➢ Warren buffet (2000) Pradip kar I. Natarajan, J.P. Singh and others Estimated
that only 9% of the Indian households invest in shares, around 12% invest in
Mutual funds & concluded on certain Investment attributes. They concluded that
unless the needs of the investors are critically examined and identified, their
savings cannot be transformed into productive capital. This will help to
understand the investor behavior, which can have managerial implications for
policy makers.
➢ Jaspal Singh and Subash Chander (2006) conducted a study on Investor‟s
preference for investments in mutual funds. Some 260 mutual fund investors
were selected for the study. According to the preference of investors, the
investment avenue was ranked as Gold first, followed by the NSC Schemes,
and post office schemes. Mutual funds have been ranked at 5th place. Investors
belonging to the salaried category and in the age group of 20-35 years preferred
close - ended and equity-oriented schemes more. Majority of the investors took

5
 their investment decision on the advice of brokers, professional and financial
advisors.
➢ Kannadashan (2006) examined the factors that influence the retail investors
decision in investing and observed that the decision of the retail investors is
based on various dependent variables viz., gender, age, marital status,
educational level, income level, awareness, preference and risk bearing
capacity.
➢ Desigan et al. (2006) examined women investors‟ attitudes towards investment
and concluded that women investors were reluctant to invest in mutual funds
due to various reasons, including: inadequate knowledge of the different
investment instruments and respective instrument policies; market volatility;
uncertainties related to investment and assessment of investment; redressal of
grievances; etc.
➢ Gajendra (2007) classified hundred mutual fund schemes by employing Cluster
Analysis and using a host of criteria like the 1-year total return, 2-year
annualized return, 3-year annualized return, 5-year annualized return, alpha,
beta, R-squared, Sharpe’s ratio, mean and standard deviation and the like. He
found that evidences of inconsistencies between the investment style and the
return obtained by the fund.
➢ Craighead et al., (2007) supply chain risks have received increasing attention
in SCM research due to growing business uncertainty and vulnerability, which
significantly lowered business practices like outsourcing, production, supplies,
and inventories and in turn caused supply chains to become more susceptible
to disruptions due to business risks.
➢ Martenson and Rita (2008) analyzed gender difference for financial consumers
and how the Swedish population has allocated their pension investments within
the state pension systems as well as the results from a nationally representative
sample of consumers. They found that there are less significant differences
between expert men and women. Men are both profit oriented and more
motivated to make financial investments than women are.
➢ Sudalaimuthu and Senthilkumar (2008) analyzed investor preference with
respect to the mutual fund sector considering the following variables: scheme
type; purchase of mutual fund units; level of uncertainty faced by investors;
origin of data on market value of units; investors‟ perspective towards variables

6
 impacting mutual fund investment; investors‟ level of contentment against
different instigating factors; source of knowledge of mutual fund schemes; type
of plan held by investors; investors‟ knowledge of risk category; and problems
encountered by mutual fund investors.
➢ Sehgal and Sanjay (2009) examined, if there was any short-term persistence in
mutual funds‟ performance in the Indian context. They found that there was no
evidence that confirmed persistence using monthly data. They concluded that
efficient market hypothesis has implication for hedge funds and other managed
portfolios.
➢ Singh and Jha (2009) discovered that investors chose mutual funds on the
basis of the funds‟ ability to provide returns, liquidity, and security; investors
were not well informed about systematic investment plans (SIPs). Investor
preference with respect to mutual funds varied with age and income. Age
significantly impacted awareness of mutual funds while gender did not show a
significant influence on awareness of mutual funds.
➢ Kaushik and Abhay (2010) investigated the performance of mutual funds that
hold a small number of stocks in their portfolio. They found that average small
holdings fund did not outperform the S&P 500 index. Winner portfolios
outperformed the S& P composite index by 49.2 % per annum, whereas losers
under performed by 38.4 % per annum over the same period.
➢ Malmendier and Nagel (2011) opined those occurrences such as the Great
Depression of the 1930s could have long-lasting effects on investor opinion and
risk-bearing attitude. During a financial crisis, investor wealth is negatively
impacted and returns become uncertain.
➢ Paul & Garodia (2012) highlighted expectation level of retail investors from
various product dimensions of investment. They observed that a demographic
variable like age, sex, occupation, education level etc., has significant impact on
the investment pattern. The level of expectation from investment is different
among various categories of investors.
➢ Murithi et al., (2012); Investments in real estate, gold and post office deposits
are considered as reliable traditional investments due to the ease of operation,
familiarity, inflation‐resistance, tax shield and physical presence.
➢ Alagu Pandian. V and G. Thangadurai (2013) found that most investors opted
for bank deposits first, then for investments in gold.

7
➢ Another study by Paul (2014) revealed the gap in the communication level
between the mutual fund houses and the retail investors. The study concluded
that the mutual fund houses have failed to meet the expectation of the investors.
➢ Arora & Marwaha, (2014), The liberalization in financial services introduced the
non‐traditional investment avenues like diverse mutual funds schemes and
investment plans.
➢ Büyüktahtakin et al. (2018) have focused on epidemic outbreaks and
business operations. The COVID-19 pandemic has confirmed that supply
chains acted as the veins of economic activities.
➢ Binod Guragai & S. Drew Peabody (2018) concluded that as investors grew
older, planning for retirement and savings assumed higher priority; such
investors tended to invest more in stocks.
➢ Senthamizhselvi. A and Vedantam Seetha Ram, (2018), There is a
considerable influence of investment options such as Bank Deposits, Insurance,
PPF, NSC, Post office, Real estate, Gold and Chit funds in investment decision
making; especially when individuals are making investments on high/low risk
investment options that helps to take better decision making.
➢ Gormsen & Koijen (2020) have considered the use of information from the
accumulated equity market and dividend futures to compute how investors‟
anticipation about economic progress beyond boundaries emerge as a reaction
to the coronavirus outbreak and subsequent policy feedback. It has been
observed by authors that change in investor perception drives the willingness to
trade and take risks. This is mainly due to the poor performance of the stock
market during the financial crisis.
➢ Dev and Sengupta, (2020), Workers with no formal employment contracts face
job and income insecurity, and don’t enjoy health or pension benefits; thus, they
are more likely to be negatively affected by crises like the present one.

8
 CHAPTER- III
RESEARCH METHODLOGY

3.1 METHODOLOGY
Descriptive and analytical research. There is general feeling that descriptive
studies are factual and are very simple. This is not necessarily true. Descriptive
studies can be complex demanding a high degree of scientific skill on the part of
the researcher. Descriptive studies are well structured. It is therefore necessary
that the researcher gives sufficient thought to framing research questions and
deciding the types of data to be collected and the procedure to be used for this
purpose.

3.2 RESEARCH DESIGN

➢ Sampling method
Sampling is a vital strategy in a statistical analysis, which comprises a
selection of a few portions of a potential population so as to assess or learn
something from the population at a cheaper cost. My sampling methods are
Non-probabilistic, Convenient sampling technique.
➢ Data collection
Primary data.
➢ Analysis method
The descriptive statistic is used to describes the basic features of information
and shows or summarizes data in a rational way. Descriptive statistics is a
study of quantitatively describing. This type of statistics draws in all of the data
from a certain population or a sample of it. Descriptive statistics can include
numbers, charts, tables, graphs, or other data visualization types to present
raw data. My analysis is Descriptive data analysis.
➢ Sample size
My sample size of data is 200.
➢ Analysis software and tools
Two of the statistical analysis tools in SPSS software will be used.

9
3.3 SAMPLING TECHNIQUE
Convenience sampling method
A convenience sample is one of the main types of non-probability sampling
methods. A convenience sample is made up of people who are easy to reach. It
includes people who are investors and non-investors of mutual funds.

3.4. SOURCES OF DATA

Data collection is the term used to describe a process of preparing and collecting
data.
➢ Primary Data – Questionnaire given to 200 respondents.

3.5 LOCATION & TARGETED PEOPLE OF STUDY-

My location & Targeted people of study is based in Chennai.

3.6 HYPOTHESIS: Chi square, Anova, Correlation.

3.7 TOOLS FOR ANALYSIS

3.7.1 PERCENTAGE ANALYSIS

Research questions are always answered with a descriptive statistic: generally,
either percentage or mean. Percentage is appropriate when it is important to know
how many of the participants gave a particular answer. Generally, percentage is
reported when the responses have discrete categories.

3.7.2 HYPOTHESIS ANALYTICAL TOOLS(SPSS)

➢ H0 - There is a relationship between investment and investors attitude.
➢ H1 - There is no relationship between investment and investors attitude.
➢ H0 - There is no relationship between investment and risk.
➢ H1 - There is a relationship between investment and risk.

10
 CHAPTER- IV
DATA ANALYSIS AND INTERPRETATION

4.1 PERCENTAGE ANALYSIS

TABLE 4.1.1 GENDER OF RESPONDENTS

S. No Particulars No. of Respondents Percentage

1 Male 90 45
2 Female 110 55
TOTAL 200 100

CHART 4.1.1 GENDER OF RESPONDENTS

INTERPRETATION: Out of 100 respondent’s male respondents are 45
percentage and female respondents are 55 percentage.
INFERENCE: Majority of the respondents (55%) are Female.

11
TABLE 4.1.2 AGE OF RESPONDENTS

S. No Particulars No. of Respondents Percentage

1 20-30 120 60
2 31-40 25 12.5
3 41-50 30 15
4 50 and above 25 12.5
TOTAL 200 100

CHART 4.1.2 AGE OF RESPONDENTS

INTERPRETATION: Out of 100 respondents, 60.00 percentage of the respondents
are aged between 20-30, 12.5 percentage of the respondents are aged between 31-
40, 15.00 percentage of respondents are aged between 41-50 and 12.5 percentage
of the respondents are at the age crew of above 50.
INFERENCE: Majority of the respondents (60%) are age between 20-30.

12
TABLE 4.1.3 EDUCATIONAL QUALIFICATION OF RESPONDENTS
S. No Particulars No. of Respondents Percentage
1 Graduate 90 45
2 Post-Graduate 40 20
3 Diploma 70 35
200 100
TOTAL

CHART 4.1.3 EDUCATIONAL QUALIFICATION OF RESPONDENTS

1INTERPRETATION: Out of 100 respondents, 45.00 percentage of respondents
belong to Graduate ,20.00 of the respondents belong to post-graduate and the
remaining 35.00 percentage of the respondents are Diploma.
INFERENCE: Majority of the respondents (45%) are Graduate.

13
TABLE 4.1.4 OCCUPATION OF RESPONDENTS
S. No Particulars No. of Respondents Percentage

1 Employee 130 65
2 Investor 40 20
3 Student 30 15
Total 200 100

CHART 4.1.4 OCCUPATION OF RESPONDENTS

INTERPRETATION: Out of 100 respondents, 65.00 percentage of the respondents
were private employees and 20.00 percentage of the respondents were Investor and
15.00 percentage of the respondents were Student.
INFERENCE: Majority of the respondents (65%) are Employee.

14
TABLE 4.1.5 KNOWLEDGE OF INVESTORS
Knowledge of Investors Strongly Agree Neutral Disagree Strongly
Agree Disagree
Awareness on stocks & Stock
market companies
Market returns from shares is
due to consistency
Market returns from share is
due to prediction
Market returns from the Stock
Market with a broker
Realization on an Investment
Policy Statement

CHART 4.1.5 KNOWLEDGE OF INVESTORS

INTERPRETATION: Out of 200 respondents, Majority (70%) of the respondents
agreed that Awareness on stocks & Stock market companies. Majority (85%) of the
respondents agreed that Market returns from share is due to prediction. Majority
(60%) of the respondents agreed that Market returns from the Stock Market with a
broker. Majority (72%) of the respondents agreed that Realization on an Investment
Policy Statement.
INFERENCE: Majority of respondents (85%) are agreed that market returns from
share due to prediction.

15
TABLE 4.1.6 RISKS TAKEN BY INVESTORS
Risks Strongly Agree Neutral Disagree Strongly
Agree Disagree
Investment involves great deal
of risk is equal to gambling
Broker decides the best
investment level for investors
More money one has, the more
investment risk one can take
More familiar an investment, the
less risky it is
Older people take lesser
investment risk

CHART 4.1.6 RISKS TAKEN BY INVESTORS

INTERPRETATION: Out of 200 respondents, Majority (70%) of the respondents
agreed that Investment involves great deal of risk is equal to gambling. Majority
(80%) of the respondents agreed that Broker decides the best investment level for
investors. Majority (90%) of the respondents agreed that more money one has, the
more investment risk one can take. Majority (55%) of the respondents agreed that
older people take lesser investment risk.
INFERENCE: Majority of respondents (90%) agreed that more money has, the more
investment risk one can take.

16
TABLE 4.1.7 SERVICE & GUIDANCE OF STOCK BROKING
COMPANIES
Service & Guidance Strongly Agree Neutral Disagree Strongly
Agree Disagree
Received adequate
information from staff
Staff are courteous and
helpful
Quality of the services
provided
Times available for
appointments
Guidance at the center
is delivered effectively

CHART 4.1.7 SERVICE & GUIDANCE OF STOCK BROKING

COMPANIES
INTERPRETATION: Out of 200 respondents, Majority (75%) of the respondents
agreed that received adequate information from staff. Majority (66%) of the
respondents agreed that Staff are courteous and helpful. Majority (60%) of the
respondents agreed that Quality of the services provided. Majority (73%) of the
respondents agreed that Guidance at the center is delivered effectively.
INFERENCE: Majority of respondents (75%) agreed that received adequate
information from staff.

17
TABLE 4.1.8 INVESTORS SATISFACTION
Investor’s satisfaction Strongly Agree Neutral Disagree Strongly
Agree Disagree

Rate your experience in Investment

How likely would you recommend

Quality of the service and

Guidance provided
Satisfaction on Profitable
Investment
Likely recommended, Taxation for
investors

CHART 4.1.8 INVESTORS SATISFACTION

INTERPRETATION: Out of 200 respondents, Majority (70%) of the respondents
agreed that Rate your experience in Investment. Majority (75%) of the respondents
agreed that how likely would you recommend. Majority (70%) of the respondents
agreed that Quality of the service and Guidance provided. Majority (65%) of the
respondents agreed that Satisfaction on Profitable Investment.
INFERENCE: Majority of respondents (75%) agreed that how likely would you
recommend to others.

18
4.2 STATISTICAL ANALYSIS

4.2.1 CORRELATION
Service and Knowledge
➢ H0 - There is a relationship between service and knowledge.
➢ H1 – There is no relationship between service and knowledge.

Correlation

Service Knowledge
Spearman's rho Service Correlation 1.000 .402**
Coefficient
Sig. (2-tailed) . .002
N 100 100
Knowledge Correlation .402** 1.000
Coefficient
Sig. (2-tailed) .002 .
N 500 500
**. Correlation is significant at the 0.02 level (2-tailed).

INTERPRETATION: From the table, it is interpreted that the significance value is

1.00 which is less than 0.05 and less than the critical value 5, So the null hypothesis
rejected and alternative hypothesis got accepted. Thus, there is a relationship
between service & knowledge.

19
Service and Risks
➢ H0 - There is a relationship between service and risks.
➢ H1 – There is no relationship between service and risks.

Correlation

Service Risks
Spearman's rho Service Correlation Coefficient 1.000 .502**

Sig. (2-tailed) . .001

N 100 100
Risks Correlation Coefficient .502** 1.000
Sig. (2-tailed) .001 .
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

INTERPRETATION: From the table, it is interpreted that the significance value is

1.00 which is less than 0.05 and less than the critical value 1, So the null hypothesis
rejected and alternative hypothesis got accepted. Thus, there is a relationship
between service & risks.

20
Service and Investors satisfaction
➢ H0 - There is a relationship between service and investors satisfaction.
➢ H1 – There is no relationship between service and investors satisfaction.

Correlation

Investors
Performance satisfaction
Spearman's Service Correlation 1.000 .802**
rho Coefficient
Sig. (2-tailed) . .000
N 100 100
Investors Correlation .802** 1.000
satisfaction Coefficient
Sig. (2-tailed) .000 .
N 100 100
**. Correlation is significant at the 0.00 level (2-tailed).

INTERPRETATION: From the table, it is interpreted that the significance value is

1.00 which is less than 0.05 and less than the critical value 1, So the null hypothesis
rejected and alternative hypothesis got accepted. Thus, there is a relationship
between service & Investor’s satisfaction.

21
4.2.2 CHI SQUARE

Knowledge and Service:

➢ H0: There is no association between Knowledge and Service.
➢ H1: There is a association between Knowledge and Service.
Chi-square and df Fishers Exact Test

Service Pearson Sig 2 sided

Total
Knowledge Strongly agree 7.5 & 6.5 .001 120

Agree 7.5 & 6.5 .001 80

Total 200

INTERPRETATION: From the table, it is interpreted that the significance

value is 0.001, which was less than 0.5, So the null hypothesis rejected
and alternative hypothesis got accepted with the chi-square value 7.5
and 6.5. Thus, there is an association between knowledge and service.

22
Risks and Service:
➢ H0: There is no association between Risks and Service.
➢ H1: There is a association between Risks and Service.
Chi-square and df Fishers Exact Test

Service Pearson Sig 2 sided

Total
Risks Strongly agree 6.0 & 4.8 .001 110

Agree 6.0 & 4.8 .001 90

Total 200

INTERPRETATION: From the table, it is interpreted that the significance

value is 0.001, which was less than 0.5, So the null hypothesis rejected
and alternative hypothesis got accepted with the chi-square value 6.0
and 4.8. Thus, there is an association between risks and service.

23
Investor’s satisfaction and Service:
➢ H0: There is no association between Investors and Service.
➢ H1: There is a association between Investors and Service.
Chi-square and df Fishers Exact Test

Service Pearson Sig 2 sided

Total
Investors Strongly agree 7.5 & 6.5 .001 80
satisfaction
Agree 7.5 & 6.5 .001 120

Total 200

INTERPRETATION: From the table, it is interpreted that the significance

value is 0.001, which was less than 0.5, So the null hypothesis rejected
and alternative hypothesis got accepted with the chi-square value 7.5
and 6.5. Thus, there is an association between Investor’s satisfaction and
service.

24
4.2.3 ANOVA

Sum of Squares df Mean Square F Sig.

Service Between Groups 1.783 60 .594 5.312 .001

Within Groups 55.505 140 .112

Total 57.288 200

Knowledge Between Groups 1.739 110 .580 5.108 .002

Within Groups 56.283 90 .113

Total 58.022 200

Risks Between Groups 1.783 120 .594 5.312 .001

Within Groups 55.505 80 .112

Total 57.288 200

Investor’s Between Groups 1.783 130 .594 5.312 .001

satisfaction
Within Groups 55.505 70 .112

Total 57.288 200

➢ Results states that, there is a relationship between dependent variable and

independent variable because of the strong F value, which was greater than
the significance value.
➢ Service5.312>0.002, Knowledge 5.108>0.002, Risks 5.312>0.00, Investor’s
satisfaction 5.312>0.001.
➢ So, the null hypothesis rejected and alternative hypothesis got accepted.

25
 CHAPTER-5
FINDINGS, SUGESSTIONS & CONCLUSION

5.1 FINDINGS

✓ Out of 200 respondents, Majority (55%) of the respondents are

female, Majority (60%) of the respondents falls in category of 20-
30 years of age. Majority (45%) of the respondents are under
graduated. Majority (65%) of the respondents working in
Employee.

✓ Out of 200 respondents, Majority (70%) of the respondents agreed that

Awareness on stocks & Stock market companies. Majority (85%) of the
respondents agreed that Market returns from share is due to prediction.
Majority (60%) of the respondents agreed that Market returns from the Stock
Market with a broker. Majority (72%) of the respondents agreed that
Realization on an Investment Policy Statement.

✓ Out of 200 respondents, Majority (70%) of the respondents agreed that

Investment involves great deal of risk is equal to gambling. Majority (80%) of
the respondents agreed that Broker decides the best investment level for
investors. Majority (90%) of the respondents agreed that more money one
has, the more investment risk one can take. Majority (55%) of the
respondents agreed that older people take lesser investment risk.

✓ Out of 200 respondents, Majority (75%) of the respondents agreed that

received adequate information from staff. Majority (66%) of the respondents
agreed that Staff are courteous and helpful. Majority (60%) of the respondents
agreed that Quality of the services provided. Majority (73%) of the
respondents agreed that Guidance at the center is delivered effectively.

26
 ✓ Out of 200 respondents, Majority (70%) of the respondents agreed that Rate
your experience in Investment. Majority (75%) of the respondents agreed that
how likely would you recommend. Majority (70%) of the respondents agreed
that Quality of the service and Guidance provided. Majority (65%) of the
respondents agreed that Satisfaction on Profitable Investment.

✓ Out of 200 respondents, Majority (72%) of the respondents agreed that

Market returns from shares is due to consistency. Majority (45%) of the
respondents agreed that more familiar an investment, the less risky it is.
Majority (70%) of the respondents agreed that times available for
appointments. Majority (85%) of the respondents agreed that Taxation for
investors.

5.2 SUGESSTIONS

✓ The present study found that due to the fund manager’s poor risk bearing
capacity, timing skill, stock selection ability, and imperfect diversification the
schemes had suffered with low return. Hence to increase the fund return the
concerned fund managers have to improve all these skills.
✓ The investors have to consider the prevailing rate of risk-free returns and to
compare the fund returns with it. Based on this the selection of schemes and
the choice of investment avenues can be decided.
✓ Based on the informal discussion had with the individual investors it is
suggested that the quarterly statement can contain the portfolio details
through which the investors can understand how their investment is
diversified.
✓ Transparency must be followed while purchasing and redeeming the schemes
and entry load charges can be reduced.
✓ Due to inability and improper management of the fund managers nearly 50%
of the selected equity schemes had given negative differential return.
✓ As 50% chose financial advisors as their preferred channel. Mutual fund
companies should give training to the financial advisors about the mutual fund

27
 schemes and its objectives as they are the main source to influence the
investors.
✓ SBIMF should create more awareness about the schemes in order to attract
more investors in investing in their mutual funds. 36% did not invest in SBIMF
because they are not aware about it.
✓ People belonging to the age group of 50 and above form 12% as they can be
encouraged to invest in mutual funds by providing mutual funds with lower
risk.
✓ Debt portfolio schemes can be less risky and 24% opted for schemes having
debt portfolio. Debt funds can be more beneficial if the mutual fund companies
can create more awareness and provide expert knowledge to increase
investments in debt portfolio.
✓ SBIMF should provide knowledge about the higher returns because 14% did
not invest in SBIMF as they feel that gives fewer returns compared to others.

28
5.3 CONCLUSION
Stock broking companies are focusing more on acquiring customer through digital
mode during the pandemic. It has been created new mode of market serving by
digital players who have user friendly platform. Customer are acquired by digital
players in digital broking space. Covid made the investors coming to the market
through digital platform And Analysis, hence it is understood that male investor -
respondents are good in number compare to the female respondents to express their
opinion on the working of stocking companies. The 20-29years and 30-39years of
age groups captured the highest percentages than others. Education qualification. In
this view, it can be opined that the responses from investor - respondents carry more
weight as the respondents are well educated to comment on the working of stock
broking companies. Occupation Professional and businessmen became important in
obtaining a data on working of stock broking companies. The perception includes in
the areas following areas- information is reliable, provide accurate picture of
fluctuations in stocks, are unbiased in giving opinions, Help enlarge investor pool,
monitor credit opinion on issues in a timely and efficient manner, Timely revision and
Updating, Investor awareness and education, provides superior information at Low
cost, Easy understanding the stock market, encourages to invest in companies to get
high returns, reasonable brokerage charges.
It is clear to conclude that there is no significant difference between gender, age
education and perception levels towards the services of stock broking companies.
And it concludes that there is significant difference between occupational groups and
perception levels. The Angel broking stock broking company was given first rank in
terms of the services. Now the investors are desired to use online mode of
transactions and trading during covid.

29
REFERENCE
✓ Abdul, A, & Mia, A. (2020). The economic impact of the COVID‐19 outbreaks
on developing Asia. Working Paper. Retrieved from 10.22617/BRF200096.
✓ Agrawal, G, & Jain, M. (2013). Investor's preference towards mutual fund in
comparison to other investment avenues. Journal of Indian Research, 1(4),
115–131.
✓ Arora, S, & Marwaha, K. (2014). Variables influencing preferences for stocks
(high risk investment) vis‐à‐vis fixed deposits (low‐risk investment).
International Journal of Law and Management, 56(4), 333–343.
✓ Bandgar, P. K. (2000). A study of middle‐class investor's preferences for
financial instruments in Greater Bombay. Finance India, 14(2), 574–576.
✓ Barber, B. M, & Odean, T. (2001). Boys will be boys: Gender, overconfidence,
and common stock investment. The Quarterly Journal of Economics, 116(1),
261–292.

✓ Chalam, G. V. (2003). Investors behavioral pattern of investment and their

preferences of mutual funds. Southern Economist, 41(19), 13.

✓ Chen, M. K, & Wang, S. C. (2010). The critical factors of success for

information service industry in developing international market: Using analytic
hierarchy process (AHP) approach. Expert Systems with Applications, 37(1),
694–704. 10.1016.

✓ Chen, A. H. L, Cheng, K, & Lee, Z. H. (2011). The behavior of Taiwanese

investors in asset allocation. Asia‐Pacific Journal of Business
Administration, 3(1), 62–74.

✓ Chen, G, Kim, K. A, Nofsinger, J. R, & Rui, O. M. (2007). Trading

performance, disposition effect, overconfidence, representativeness bias, and
experience of emerging market investors. Journal of Behavioral Decision
Making, 20(4), 425–451.

✓ Damasio, A. R. (2001). Emotion and the human brain. Annals of the New York
Academy of Sciences, 935(1), 101–106.

30
✓ Das, S. K. (2012). Middle class household's investment behavior: An empirical
analysis. Radix International Journal of Banking, Finance and Accounting,
1(9), 1–38.

✓ Desigan, C. G, Kalaiselvi, S, & Anusuya, L. (2006). Women investors'

perception towards investment‐an empirical study. Indian Journal of
Marketing, 36(4), 14–37.

✓ Bharma, S (2007), “Myths of Systematic Investment Plan”, Mutual Funds in

India (ed.by Dutta Abhijit), Wisdom Publications, New Delhi, pp.91-92.

✓ Bodla, B S and Bishnoi, S (2008), “Emerging Trends of Mutual Funds in India:

A Study across Category and type of schemes, “Journal of Indian
Management and Strategy, Vol.13, p-15.

✓ Tata Mc Graw Hill, New Delhi Gilkar, N.A (2002), “Investors‟ Perceptions of
Mutual Funds: An Investigation”, The Business Review, Vol.9, No.1, pp 26-35.

✓ Gupta, A (2000)," Investment Performance of Indian Mutual Funds: An

Empirical Study", Finance India, Vol.XIV, No.3, pp.833-866.

✓ Mishra (1987) “The Dawn of Mutual Funds: Exciting Investment Opportunities

Ahead” Journal of commerce, September, pp.12-18.

✓ Panda, T.K and Tripathy, N.P (2001),"Customers Orientation in Designing

Mutual Fund Products”. The ICFAI Journal of Applied Finance, Vol.7, No.4,
pp.20-28. Pasricha, J.S and Jain, S (2005) “Performance Evaluation of Mutual
Funds”, Punjab Journal of Business Studies, Vol.1, No.1, pp.102-110.

✓ Singh, Y.P and Vanita (2002), “Mutual Funds Investors‟ Perceptions and
Prefrences: A Survey”, The Indian Journal of Commerce”, Vo55, P-8.

✓ Sudalaimuthu, S and Kumar, P S (2008), “A Study on Investors‟ Perceptions

Towards Mutual Fund Investments”, Management Trends, Vol.5, No.1, p-106.

✓ Tripathy, N.P (2004) “An Empirical Analysis of Performance Evaluation of

Mutual Funds in India: A Study of Equity Linked Saving Schemes”, The Icfai
Journal of Applied Finance, Vol.10, No.7, pp.36-54.

31
✓ Barber, BM & Odean, T, 2001, „Boys will be boys: Gender, overconfidence,
and common stock investment‟, The quarterly journal of economics, 116 (1),
261-292.

✓ Bertrand, M, Krishnan, K & Schofield, H, 2020, May 11, „How are Indian
Households coping under the COVID-19 lockdown? 8 key findings‟, Chicago
Booth.

✓ Bucher-Koenen, T & Ziegelmeyer, M, 2011, „Who lost the most? Financial

literacy, cognitive abilities, and the financial crises.

✓ Vanniarajan, T et.al (2008)"Factors Leading to Mutual Funds Purchases; A

customer segment Analysis, Indian Journal of Accounting, Vol. XXXVII (2),
PP.66-76.

32
A STUDY ON THE PERCEPTION OF THE INVESTORS TOWARDS THE
FUNCTIONING OF THE STOCK BROKING COMPANIES IN CHENNAI DURING AND
POST COVID – 19 PANDEMIC.

Part-I
Name: …………………………….

Gender: Male Female

Age: 18-27 28-38 39-55 55 and above

Educational Qualification: Student Employee iiiiiiii Investor

Occupation: Business Self Employed Service Home maker

Monthly Income: >20000 20000-30000 30000-40000

40000-50000 <50000

Part- II

Knowledge of Investors Strongly Agree Neutral Disagree Strongly

Agree Disagree
Awareness on stocks & Stock
market companies
Market returns from shares is due
to consistency
Market returns from share is due to
prediction
Market returns from the Stock
Market with a broker
Realization on an Investment
Policy Statement

33
 Risks Strongly Agree Neutral Disagree Strongly
Agree Disagree
Investment involves great deal of
risk is equal to gambling
Broker decides the best investment
level for investors
More money one has, the more
investment risk one can take
More familiar an investment, the
less risky it is
Older people take lesser
investment risk

Service & Guidance Strongly Agree Neutral Disagree Strongly

Agree Disagree
Received adequate
information from staff
Staff are courteous and
helpful
Quality of the services
provided
Times available for
appointments
Guidance at the centre
is delivered effectively

34
 Investor’s satisfaction Strongly Agree Neutral Disagree Strongly
Agree Disagree

Rate your experience in Investment

How likely would you recommend

Quality of the service and

Guidance provided
Satisfaction on Profitable
Investment
Likely recommended, Taxation for
investors

35
A STUDY ON THE PERCEPTION OF THE INVESTORS TOWARDS THE FUNCTIONING
OF STOCK BROKING COMPANIES IN CHENNAI DURING AND POST COVID-19
PANDEMIC.
MS.RESHMA.S. B.COM, MBA.,
School of Management Studies, Sathyabama Institute of Science and Technology
Chennai, Tamil Nadu, South India.
DR. JOYCE.S
Assistant Professor, Sathyabama Institute of Science and Technology
Chennai, Tamil Nadu, South India.
I. ABSTRACT:
Capital marketplace performs a essential function to increase the wealth of the traders and organization. Stock
Broking organizations are supplying numerous offerings in economic sector. They have traders and customers
throughout the nation. In this contemporary and gift scenario, the trader’s notion in the direction of the inventory
dealer businesses wishes to be regarded for the higher anticipated function and offerings shape those businesses
and as nicely problems associated with the offerings. In this paper the examiner has been made to discover the
investor’s notion in the direction of the function of inventory dealer businesses in India at some stage in
pandemic in particular on carrier quality. In particular, the examiner has been taken four decided on inventory
dealer businesses in India. The examiner additionally facilitates to recognize the function of funding sample and
alternatives of traders at the back of making an investment in mutual fund. Financial markets are continuously
turning into greater green via way of means of supplying greater promising answers to the traders. Being part of
economic markets despite the fact that mutual price range enterprise is responding very speedy via way of
means of know-how the dynamics of investor’s notion in the direction of rewards, nonetheless they're constantly
following this race of their endeavor to distinguish their merchandise responding to surprising adjustments
withinside the economy.
KEYWORDS: Stock broking, financial markets, Mutual funds, Examiner, Pandemic.
II. INTRODUCTION:
a) WHICH acts as a middleman between buyers & sellers? {Stock brokerage companies}
b) WHAT are the other names for Brokerage companies? {brokerage firm, or simply a
brokerage}
c) WHEN Financial brokerage firms gains popularity, they generate? {revenues from Stocks,
Commodities & Currency}
d) WHERE does investors make their own trading decisions for lower commissions? {Discount
brokerage}
e) WHY financial brokerage market operates through different business verticals? {Brokerage
market operates through different business vertical because of Popularity gained by the firm}
f) HOW Financial brokers have developed their marketing ability to support customers? {They
offer wide-ranging offers and services}
g) HOW MUCH commission or fees are paid in Robo-advisors brokerage? {Zero commission}
A brokerage business enterprise’s major obligation is to behave as a intermediary that connects consumers
and dealers to facilitate a transaction. Brokerage agencies commonly acquire one in all sorts of commission:
a flat rate or a percent of the transaction amount. Brokerage agencies are available numerous types,
providing various services and products at various charges and fees. The actual property enterprise
additionally features the usage of a brokerage business enterprise format, as it's far standard for actual
property agents to collaborate, with every business enterprise representing one celebration of the transaction
to make a sale. A brokerage business enterprise can also be referred to as a brokerage firm, or definitely a
brokerage. Brokers may fit for brokerage agencies or function as unbiased agents.
III. REVIEW OF LITERATURE:
a) Büyüktahtakin et al. (2018) have focused on epidemic outbreaks and business operations. The
COVID-19 pandemic has confirmed that supply chains acted as the veins of economic activities.

36
b) Binod Guragai & S. Drew Peabody (2018) concluded that as investors grew older, planning for
retirement and savings assumed higher priority; such investors tended to invest more in stocks.
c) Arora & Marwaha, (2014), The liberalization in financial services introduced the non‐ traditional
investment avenues like diverse mutual funds schemes and investment plans.
d) Murithi et al., (2012); Investments in real estate, gold and post office deposits are considered as
reliable traditional investments due to the ease of operation, familiarity, inflation‐ resistance, tax shield
and physical presence.
e) Sehgal and Sanjay (2009) examined, if there has been any short-time period staying power in mutual
budget’ overall performance withinside the Indian context. They located that there has been no proof
that showed staying power the usage of month-to-month data.

IV. OBJECTIVES OF THE SUDY:

a) To study the Role and services of stock broking companies during and after covid 19 pandemic.
b) To analyze the perception and satisfaction level in terms of providing services to investors
by stock broking companies during pandemic COVID -19.
c) To understand the functioning of stock broking agencies in Chennai.

V. METHODLOGY:
a) RESEARCH DESIGN:
From the objective we have studied the Perception of investors towards the functioning of Stock Broking
Companies in Chennai during pandemic period. To analyze this different data, have to be collected from
Investors and Non- Investors.
b) SAMPLING DESIGN:
Simple random sampling (SRS), popularly known as “random sampling”, includes the selection of sample
at arbitrary from the sampling frame utilizing either random number tables or an internet arbitrary number
generator.
c) DATA COLLECTION METHOD:
Data collection is the term used to describe a process of preparing and collecting data.
✓ Primary Data – Questionnaire given to 200 respondents.
d) STATISTICAL TOOLS: Chi-square, Anova, Correlation.

VI. DATA ANALYSIS:

GENDER:

S. No Particulars No. of Respondents Percentage

1 Male 90 45
2 Female 110 55
TOTAL 200 100
➢ Out of 100 respondent’s male respondents are 55.00 percentage and female
respondents are 45.00 percentage

37
AGE OF THE RESPONDENTS:

S. No Particulars No. of Respondents Percentage

1 20-30 120 60
2 31-40 25 12.5
3 41-50 30 15
4 50 and above 25 12.5
TOTAL 200 100
➢ Out of 100 respondents, 60.00 percentage of the respondents are aged between 20-30, 12.5
percentage of the respondents are aged between 31-40, 15.00 percentage of respondents are aged
between 41-50 and 12.5 percentage of the respondents are at the age crew of above 50

EDUCATIONAL QUALIFICATION:

S. No Particulars No. of Respondents Percentage

1 Graduate 90 45
2 Post-Graduate 40 20
3 Diploma 70 35
200 100
TOTAL

➢ Out of 100 respondents, 45.00 percentage of the respondents were Graduate and 20.00 percentage
of the respondents were Post Graduate and 35.00 percentage of the respondents were Diploma.

INCOME:

S. No Particulars No. of Respondents Percentage

1 Below 20000 80 40

2 20000-30000 60 30

3 31000-40000 40 20

4 Above 40000 20 10

TOTAL 200 100

➢ Out of 100 respondents, 40.00 percentage of the respondents comes under the category of income
below 20000, 30.00 percentage of the respondents comes under the category of income between 20000
– 30000, 20.00 percentage of the respondents comes under the category of income 31000– 40000 and
10.0 percentage of the respondent comes under the category of income above 40000.

38
 CORRELATION:
Service and Knowledge:
➢ H0 - There is a relationship between service and knowledge.
➢ H1 – There is no relationship between service and knowledge.

Correlation

Service Knowledge
Spearman's rho Service Correlation Coefficient 1.000 .402**

Sig. (2-tailed) . .002

N 100 100
Knowledge Correlation Coefficient .402** 1.000
Sig. (2-tailed) .002 .
N 500 500
**. Correlation is significant at the 0.02 level (2-tailed).

➢ From the table, it is interpreted that the significance value is 1.00 which is less than 0.05 and less than
the critical value 5, So the null hypothesis rejected and alternative hypothesis got accepted. Thus, there
is a relationship between service & knowledge.

Service and Risks:

➢ H0 - There is no relationship between service and risk.
➢ H1 - There is a relationship between service and risk.

Correlation

Service Risks
Spearman's rho Service Correlation Coefficient 1.000 .502**

Sig. (2-tailed) . .001

N 100 100
Risks Correlation Coefficient .502** 1.000
Sig. (2-tailed) .001 .
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).

➢ From the table, it is interpreted that the significance value is 1.00 which is less than 0.05 and less than
the critical value 1, So the null hypothesis rejected and alternative hypothesis got accepted. Thus, there
is a relationship between service & risks.

39
 CHI-SQUARE:
Knowledge and Service:
H0: There is no association between Knowledge and Service.
H1: There is a association between Knowledge and Service.
Chi-square and df Fishers Exact Test

Service Pearson Sig 2 sided

Total
Knowledge Strongly agree 7.5 & 6.5 .001 120

Agree 7.5 & 6.5 .001 80

Total 200

➢ From the table, it is interpreted that the significance value is 1.00 which is less than 0.05 and less than
the critical value 5, So the null hypothesis rejected and alternative hypothesis got accepted. Thus, there
is a relationship between service & knowledge.

ANNOVA:
Sum of Mean
Squares df Square F Sig.
Service Between Groups 1.783 60 .594 5.312 .001

Within Groups 55.505 140 .112

Total 57.288 200

Knowledge Between Groups 1.739 110 .580 5.108 .002

Within Groups 56.283 90 .113

Total 58.022 200

Risks Between Groups 1.783 120 .594 5.312 .001

Within Groups 55.505 80 .112

Total 57.288 200

Investors Between Groups 1.783 130 .594 5.312 .001

satisfaction
Within Groups 55.505 70 .112

Total 57.288 200

✓ Results states that, there is a relationship between dependent variable and independent variable because
of the strong F value, which was greater than the significance value
✓ Service 5.312>0.002, Knowledge 5.108>0.002, Risks 5.312>0.00, Investor’s satisfaction 5.312>0.001

40
✓ So, the null hypothesis rejected and alternative hypothesis got accepted.

VII. FINDINGS:
a) Out of 200 respondents, Majority (55%) of the respondents are female, Majority (60%)
of the respondents falls in category of 20-30 years of age. Majority (45%) of the
respondents are under graduated. Majority (65%) of the respondents working in
Employee.
b) Out of 200 respondents, Majority (70%) of the respondents agreed that Awareness on stocks & Stock
market companies. Majority (85%) of the respondents agreed that Market returns from share is due to
prediction. Majority (60%) of the respondents agreed that Market returns from the Stock Market with a
broker. Majority (72%) of the respondents agreed that Realization on an Investment Policy Statement.
c) Out of 200 respondents, Majority (70%) of the respondents agreed that Investment involves great deal
of risk is equal to gambling. Majority (80%) of the respondents agreed that Broker decides the best
investment level for investors. Majority (90%) of the respondents agreed that More money one has, the
more investment risk one can take. Majority (55%) of the respondents agreed that older people take
lesser investment risk.

VIII. CONCLUSION:
Stock broking companies are focusing more on acquiring customer through digital mode during the
pandemic. It has been created new mode of market serving by digital players who have user friendly
platform. Customer are acquired by digital players in digital broking space. Covid made the investors
coming to the market through digital platform And Analysis, hence it is understood that male investor -
respondents are good in number compare to the female respondents to express their opinion on the working
of stocking companies. The 20-29years and 30-39years of age groups captured the highest percentages than
others. Education qualification. In this view, it can be opined that the responses from investor - respondents
carry more weight as the respondents are well educated to comment on the working of stock broking
companies.

IX. REFERENCE:
a) Arora, S, & Marwaha, K. (2014). Variables influencing preferences for stocks (high risk investment)
vis‐ à‐ vis fixed deposits (low‐ risk investment). International Journal of Law and
Management, 56(4), 333–343.
b) Bandgar, P. K. (2000). A study of middle‐ class investor's preferences for financial instruments in
Greater Bombay. Finance India, 14(2), 574–576.
c) Barber, B. M, & Odean, T. (2001). Boys will be boys: Gender, overconfidence, and common stock
investment. The Quarterly Journal of Economics, 116(1), 261–292.
d) Chalam, G. V. (2003). Investors behavioral pattern of investment and their preferences of mutual
funds. Southern Economist, 41(19), 13.

41
NAME: RESHMA.S
AGE & DATE OF BIRTH: 22 & 19/04/2000
EMAIL ID: [email protected]
ACADEMIC DETAILS:

DEGREE BOARD/UNIVERSIT NAME OF YEAR Percentage /

Y THE CGPA
INSTITUTE
MBA DEEMED Sathyabama Institute Pursuing 8.0%
(Finance and UNIVERSITY of Science and (2020 –2022)
Operations) Technology.
B.COM MADRAS Shri Shankarlal 2020 65%
(Corporate UNIVERSITY Sundarbai Shasun
Secretaryship) Jain College
HSC STATE BOARD Alpha 2017 66%
Matriculation
Hr.Sec School
SSLC CBSE Sree Sankara Bala 2015 7.2
Vidyalaya Golden
Jubilee School.

ACADEMIC PROJECT:
• Organization: Velocity Global Solutions.
• Duration: December to January (2months).
• Title: Business Development Executive.
• Organization: Urban Company pvt. Ltd.
• Duration: September to November (2months).
• Title: BDA Training in Pest Control Department.
• Organization: Amurtanjan health care Ltd.
• Duration: May 2019.
• Title: Institutional Training (Office Management & Secretarial Department).

ACHIEVEMENTS:
• Completed Internship Training for Academic Project.
• Attended Seminar on the Topic on (Corporate as Failure) by Palkivala Foundation.
• Attended Seminar on the Topic on (Ethical Hacking) by Ellicium Solution Pvt. Ltd.
• Attended Seminar on “National level workshop on C2C transition”.
• Attended International Global Seminar on “The Brazilian Coffee”.

Languages Proficiency: Tamil & English (Speak & Write).

Hindi & Sanskrit (Only Write).
Malayalam (Only Speak).

42