Tools For The Test
Tools For The Test
Tools For The Test
Innovation management theory – managing new ideas and ensuring that they come alive
through processes such as planning, organising, management and monitoring (happens
continuously)
Companies usually work in innovation networks.
Companies collaborate on innovations because they have shared interests or can
complement one another.
Collaboration with a bigger company is beneficial for smaller companies – for larger
businesses the advantage lies in being able to avoid bureaucratic processes and
shorten the time needed to enter the market
Characteristics of Exploitation:
Incremental Innovation: Minor improvements and upgrades to existing products and
services.
Efficiency: Streamlining operations and reducing costs.
Risk Aversion: Lower risk as it builds on proven models and existing knowledge.
Short-term Gains: Typically yields quicker, more predictable returns on investment.
Exploration (if they are looking for new opportunities they might be in the exploration
phase
Exploration in innovation involves searching for new opportunities, technologies, and
business models. It focuses on experimentation, taking risks, and venturing into
uncharted territories. This approach is crucial for discovering potential breakthroughs
and driving radical innovations that can redefine markets.
Characteristics of Exploration:
Radical Innovation: Developing completely new ideas and approaches that differ
significantly from existing offerings.
Learning and Experimentation: Encouraging curiosity and trials of new concepts,
accepting failures as part of the learning process.
Risk Taking: Higher risk due to uncertainties associated with unproven ideas.
Long-term Potential: While riskier and often requiring more time to yield returns,
exploration can lead to substantial growth and competitive advantage.
Radical Innovation: Developing completely new ideas and approaches that differ
to substantial growth and competitive advantage.
Question 2: where should they be or what should they be doing based on the industry
insight?
1. There is an increase in partnerships in the sector:
Table of Contents
1. DISRUPTIVE INNOVATION.......................................................................................................... 3
9. TWO CYCLES FOR INNOVATION ECONOMY (THEY SAID THEY PRIORITISE PRODUCTION
OVER INNOVATION SO EXPLAIN THIS) – NEED TO BALANCE TODAY AND AND TOMORROW
(FUTURE ORIENTATION THAT THEY LACK IN CAUSE THEY SAID WHAT THEY ARE DOING IN
“TODAY” IS ADEQUATE.................................................................................................................... 11
10. NONAKA & TAKEUCHI KNOWLEDGE SPIRAL (HOW THE COMPANY CAN FACILITATE
KNOWLEDGE WITHOUT BRINGING IN OUTSIDE PEOPLE) -HELPS UNDERSTAND THE
IMPORTANCE OF KNOWLEDGE...................................................................................................... 12
18. MODEL FOR COLLABORATIVE RESEARCH AND INNOVATION (WILL HELP THEM WITH
KNOWLEDGE MANAGEMENT AND UNDERSTANDING WHY THEY COLLABORATE)- AND CAN
HELP FORM PARTNERSHIPS........................................................................................................... 21
20. RIES’ BML WHEEL (USE THIS TO UNDERSTAND THE CUSTOMERS MORE).................23
21. INNOVATION DIFFUSION & ADOPTION (USE THIS TO APPEAL TO THE YOUNGER
CROWD)............................................................................................................................................. 24
22. DIGITAL PLATFORM ENABLED BUSINESSES BOOMING (HELPS ADAPT BUSINESS
MODEL).............................................................................................................................................. 25
24. MOORE’S CROSSING THE CHASM (HELP UNDERSTAND THE CUSTOMER SEGMENTS)
27
28. BLAKE & MOUNTON MANAGERIAL GRID (HELPS IDENTIFY WHERE THE LEADERSHIP
IS IN TERMS OF PRODUCTIVITY AND PEOPLE)............................................................................ 31
1. Disruptive innovation
Disruptive Innovation-
Deals with new technologies or products that perform badly in the beginning but
eventually become dominant in the market by addressing the needs of new or
underserved customer segments
The performance improvement graph starts slowly but then accelerates rapidly as
the technology or product improves and gains market share
Start in underserved niche markets
Then eventually they become competitive with established products in
mainstream markets
As it gains market share it then surpasses the established technology or product
and becomes the dominant player in the market
Can be used to anticipate and react to potential disruptors like Intel anticipated
what happened and adjusted before they lost their market share – so Bank x
can create its own disruptive technology to adapt to changing markets
This model illustrates the process of managing innovation and aligning it with
strategic objectives to change the trajectory of an organization.
-Current Trajectory: The existing path that the business is on if it continues with
'business as usual'.
-Desired Trajectory: The path the business wants to be on to create innovation
value.
-Strategic Intervention: The application of tools and theories to identify gaps in
the current innovation process and to suggest improvements that will shift the
organisation from its current to its desired trajectory. It implies that without
strategic intervention, the innovation potential may not be fully realized.
Research on implementing HII suggests that there are many stages in this
journey, progressing in terms of the development of systems and capability
to involve people and also in terms of the bottom-line benefits. Each of these
takes time to move through, and there is no guarantee that organisations will
progress to the next level. Moving on means having to find ways of overcoming
the particular obstacles associated with different stages.
Solution thinking is taking a problem and all of its implicit assumptions for granted
and only focusing on solving the problem as it is given. In order words, it means
taking problem statements and turning them into innovation questions:
(Note: this often leads to very limited forms of innovation and, most often, a
repetition of the underlying issue.
What is the difference between problem-thinking and solution-thinking?
Solution orientated: How FNB ensure that they keep their client or how can they
appeal to the younger market
This framework suggests that innovation can occur in multiple areas, not just in
the development of new products but also in the ways these products are
created, delivered, and conceptualised.
This model emphasizes having a clear innovation strategy and an organizational culture
that supports innovation
BUT
Remember that the innovation process is not linear, there are feedback loops and
iterations between the stages.
The innovation process depends on the organisation’s culture, available resources, and
the level of support from stakeholders
Practical Use: Organizations can use this model to recognize and harness different
sources of innovation.
Need to be aware of triggers and actively seek out diverse opportunities, so companies
can fuel their innovation pipeline.
This complex model illustrates various components that stimulate creative thinking and
innovation:
Imagination: The process of forming new ideas, which is at the core of innovation.
Practical use: This can be used as a guide for developing an innovative mindset within
an organization. It suggests areas where companies can focus on building a culture
of innovation, such as enabling employees to challenge existing paradigms and
fostering an environment that encourages experimentation and networking.
At the root of innovation is imagination so when dealing with techniques use your
imagination, through different lenses or innovator DNA
9. Two cycles for innovation economy (they said they prioritise production over
innovation so explain this) – need to balance today and and tomorrow (future orientation that they
lack in cause they said what they are doing in “today” is adequate.
Operations Cycle: Focused on the present ("Today"), this cycle deals with the
existing operations of the company. It is characterized by rules, routines, and
known solutions, and relies on logical and analytical thinking.
Innovation Cycle: Geared towards the future ("Tomorrow"), this cycle involves
experimentation and exploratory thinking. It's less structured and more
playful, focusing on testing new ideas and concepts.
The model suggests that balancing both cycles is vital for a sustainable
innovation economy within an organization.
10. Nonaka & Takeuchi knowledge spiral (how the company can
facilitate knowledge without bringing in outside people) -helps understand the importance of
knowledge
The model explains how knowledge is created and expanded within organizations
through four modes of knowledge conversion:
For example, an experienced employee teaches a new employee how to perform a task
through hands-on training.
Externalization (from tacit to explicit): conversion of tacit to explicit. Tacit knowledge lies
in language, diagrams and other forms of communication to make it explicit and
shareable
For example, a team discusses their shared experiences and observations in a meeting
and develops a model or diagram to represent their understanding of a problem
For example, a team combines their individual models or diagrams to create a new
framework for understanding a problem
Internalization (from explicit to tacit): involves the transformation of explicit knowledge
into tacit knowledge. Individuals apply explicit knowledge to real-world situations and
internalise it through experience.
For example, employees may apply a new framework or concept learned from the team
meeting to a problem and gain tacit knowledge through experience
The company doesn’t foster culture and doesn’t have future-focused leaders
basically checks elements that are currently in the business
1. Future-focused leaders
Leaders at all levels, driven by curiosity and courage, challenge the status
quo by building an inspiring vision and purpose and by continuously engaging
people to achieve those aims
2. Culture
Shared values, beliefs and behaviours, supporting openness to change, risk
taking and collaboration enable the coexistence of creativity and effective
execution.
3. Adaptability (I think they can adapt if they went through whatever that
situation was)
Changes in the context of the organization are addressed by timely adaptation
of structures, processes, competencies and value realization models to
maximize innovation capabilities.
The SCARF model is derived from neuroscience and outlines how certain social
triggers can impact individuals in the workplace, affecting their engagement and
productivity. SCARF stands for Status, Certainty, Autonomy, Relatedness, and
Fairness:
Status: Refers to one's relative importance to others. Positive feedback, learning
opportunities, and public acknowledgement can be perceived as 'rewards' and
enhance an individual's status, whereas performance reviews or public critique
might be perceived as 'threats', potentially reducing status.
People are wired to seek higher status and avoid situations where they can lose
their status.
Certainty: Involves clear expectations and knowing what to expect in the future,
which can be comforting. [Lack of clarity ]or [unpredictability] can create
uncertainty, which is perceived as a threat.
People are more comfortable when they sense-certainty and control over
circumstances
Autonomy: Providing choices and a sense of control can serve as a reward.
Conversely, micromanagement or authoritarian leadership can be threatening by
reducing autonomy. - diminishes the sense of control and provision of choices
Refers to – the level of control that people feel over their actions and decisions.
People want a sense of autonomy and agency in their lives.
Relatedness: This involves feeling a sense of safety with others - being part of a
group. Friendly gestures, socializing, and mentoring can foster relatedness, while
the opposite can be isolating and perceived as a threat.
Fairness: Is about transparent decision-making and equal treatment. A lack of
transparency, unequal treatment, or unclear rules are perceived as unfair and
thus a threat.
Leadership that understands and responds to these SCARF triggers can create a
more positive working climate, influencing the motivation and engagement of
team members. This model provides a framework for leaders to understand and
optimize their interactions with their teams to foster a more productive and
collaborative work environment.
Basically helps understand and manage employees
13. Collaborative Innovation: Suppliers
Model Explanation: This model maps out how the nature of a supplier
relationship can influence innovation, particularly in how closely companies
work with their suppliers (from not coupled to tightly coupled) and the nature of
the supply market (from homogeneous to indeterminate).
Loosely Coupled: These are less integrated but can still offer benefits like co-
innovation.
Tightly Coupled: Highly integrated, often leading to process and product
innovations, quality improvements, and lead-time reduction.
Not Coupled: Standard market relations with less collaboration and innovation
potential. The objective is to reduce costs
Practical Business Use: Companies can analyse and categorize their supplier
relationships with this model to identify opportunities for deeper collaboration.
Strategic procurement teams might seek to move from standard market
relations to a more tightly coupled relationship where co-innovation with
suppliers can lead to competitive advantages.
Foster trust and communication, set objectives for the partnerships and
can select how open you want to be. Also state what would be mutually
beneficial
14. Innovation sources
Practical Use: Organizations can use this model to recognize and harness different
sources of innovation.
Need to be aware of triggers and actively seek out diverse opportunities, so companies
can fuel their innovation pipeline.
Can use regulation as an innovation source or they can use user-led innovation to
minimise that other client from feeling neglected
15. Uncertainty and innovation
This model demonstrates the relationship between innovation, time, and resource
commitment under conditions of uncertainty:
As time progresses, the uncertainty around technological and market conditions typically
decreases.
Practical Use: Businesses can use this model to manage the risk of innovation. In the
early stages, they can invest minimally and explore multiple options. As the market
or technology uncertainty reduces, they can confidently allocate more resources.
Remember that not all smart people work for you so external ideas create
value
Closed Innovation: Ideas and projects are developed internally within firm
boundaries, and only successful projects reach the market.
Open Innovation: The boundaries are porous, allowing ideas and projects to
move more freely between the firm and the external environment, including ideas
that can be sourced externally and projects that can be spun out if they don't fit
the company’s current market.
Actively seek external partners to create new products, services and technologies
This framework outlines the reasons organizations engage in collaboration before and
after beginning a New Product Development (NPD) project. Before, motives might
include meeting customer needs and reducing risk. After, issues can arise like leakage of
information and conflicts due to divergent aims and objectives.
Practical Business Use: Companies considering partnerships can use this framework
to proactively address potential changes in collaborative dynamics. This can be
especially important for aligning goals, securing intellectual property, and managing
expectations.
18. Model for collaborative research and innovation (will help them with
knowledge management and understanding why they collaborate)- and can help form
partnerships
Model Explanation:
We start with the intent to learn and then we move to the factors that may help
foster this learning process
This model represents an individual at the centre of various personal and professional
relationships. The model says that energies are contagious. Each type of relationship
can contribute positively or negatively to one's energy:
Negative Influences: Represented by less happy or angry emojis, are relationships that
may be draining or challenging to one's energy. Thus hindering productivity
Practical use: Individuals can map out their personal and professional relationships to
actively manage and optimize their energy and well-being. Companies can also use this
framework to create support systems that foster positive working relationships.
Measure: Collect data on how the MVP performs in the real world. We need to
know whether it failed or succeeded. The goal is to measure the key metrics with
success such as customer engagement, retention and conversion rates. Data
collected will validate or invalidate assumptions made at the build stage -basically
did we achieve our assumptions?
Practical Use: Start-ups and businesses can use this approach to validate their
business ideas and adapt quickly. It minimizes the resources spent on
products or features that do not meet customer needs by encouraging rapid
iteration (repetition of the process) based on user feedback.
The principle involves designing a hypothesis to test an idea and adjust the
project based on feedback. For instance, a feature can be tested based on
people's liking and value, with the option to retain or drop it.
If they really don’t want to collaborate then they can do this to find out
more of why their product is not being adopted
21. Innovation diffusion & adoption (use this to appeal to the younger
crowd)-shows the characteristics of innovation
Rogers' Diffusion of Innovations theory identifies five attributes that influence the
adoption of new technologies. The innovation needs to score high in the five
attributes otherwise it will not be adopted:
Relative Advantage: The degree to which an innovation is seen as better than the idea
it supersedes.
Compatibility: How consistent the innovation is with the values, experiences, and needs
of potential adopters.
Trialability: The degree to which an innovation can be experimented with before full
adoption. If the innovation can be tried out before full adoption then they are more likely
to be adopted. Not forgetting this is on a limited basis
Observability: The extent to which the results of an innovation are visible to others.
Innovations that are easily observed and demonstrate their benefits are more likely to be
adopted
This illustrates the shift from traditional value chains to digital platform
ecosystems:
Traditional Value Chain (“Pipelines”): Linear and one-way value creation
process, from production to consumption.
Platform-driven “Ecosystems”: Two-way and continuous value creation that
involves interactions between consumers, producers, and the platform itself.
Practical Use: Companies can leverage this model to transform their business
strategy from a linear approach to a platform-centric one, which can facilitate the
creation of a more scalable and dynamic business model that adapts to
changes in consumer behaviour and technology.
In practical terms, these models can be applied across various stages of
business development and innovation strategy. Companies can use them for
guiding product development, data strategy, anticipating market changes, and
adapting to new business models to ensure they remain competitive in a rapidly
changing market
The model of digital platform-enabled businesses has indeed seen a significant
boom across various sectors, transforming traditional industries and creating
entirely new market dynamics. A digital platform acts as a foundation that
facilitates the interactions between producers, consumers, and other stakeholders,
allowing for the exchange of goods, services, or social currency. This model
leverages technology to connect people, assets, and information, leading to the
creation of value and growth opportunities that were not possible before
This model outlines the levels of data analytics, which become increasingly
sophisticated and predictive:
Descriptive Analytics: Answers "what happened?" by summarizing past data.
Predictive Analytics: Answers "what could happen?" by using past data to
predict future outcomes.
Prescriptive Analytics: Answers "what should we do?" by suggesting actions to
take to affect desired outcomes.
The model has four quadrants, each one representing a different level of data
analytics and competitive advantage:
Practical Use: Businesses can use this model to build their analytics capabilities
in stages, starting with understanding past performance, then predicting future
trends, and finally optimizing decision-making to drive business actions.
The model describes the different groups of customers (who have their own needs and
characteristics) a new technology product must appeal to, to achieve mainstream
success
The picture shows the adoption lifecycle (the x-axis represents time and the y-axis
shows the number of users)
There are different customer segments such as techno junkies (first users
(innovators) to adopt a new technology product) – comfortable with risk and uncertainty,
so they are willing to experiment with the product.
Visionaries (these are the early adopters, they are attracted to new and innovative
ideas and willing to take some risks)
Pragmatists (early majority) -this is the first wave of mainstream users, more cautious
and practical. Need to see that the product is reliable, useful and easy to use before they
can adopt
Conservatives (late majority)-these are the second wave of mainstream users. They are
cautious and sceptical. They need to see clear evidence of the benefits
Sceptics (laggards) -the last group to adopt new technology products. They are resistant
to change and may adopt the technology when it becomes necessary
Geoffrey Moore’s model addresses the challenge of moving from early adopters to the
early majority in a technology’s lifecycle. We want to get the tech across the chasm:
Early Market: Where technology enthusiasts and visionaries adopt the product.
Chasm: The difficult gap where a product must move to gain acceptance by the early
majority. – it’s a difficult gap because of the different characteristics and needs the
product needs to accustom too, to be adopted by the early adopters
Mainstream Market: Where the majority of potential customers lie, including the early
majority, the late majority, and the laggards.
Practical Business Use: Companies can use this model to tailor their marketing and
product development strategies when moving from early adopters to a broader market,
focusing on whole-product solutions and targeting pragmatists in the mainstream market
The Value Proposition of a product or service and the Customer Segment. The canvas
helps to ensure that the product or service is tailored to meet the customer’s needs and
pain points.
Practical Use: Companies can use this canvas to refine their product development or
marketing strategies, ensuring that their offerings are directly addressing what customers
want and need.
26. Osterwalder’s Business Model canvas (help to find
opportunities on a strategic level)
.
The tool helps you map, discuss, design, & invent new business models by
visualizing your entire business model (offering of the business basically what
the business does) in one image.
This strategic management tool is used for developing new business models or
documenting existing ones. It consists of nine segments:
Practical Use: Start-ups and existing businesses use the Business Model Canvas to
strategize and plan out business models, exploring how various elements of their
business fit together and where they can innovate or improve.
Can gather opportunities and understand a business on a strategic level by laying out the
different components of the company on a canvas
27. Trough of disillusionment
This model is part of the Hype Cycle, which reflects the life cycle stages of
technology from inception to maturity and widespread adoption:
Technology Trigger: The initial concept or product launch that triggers interest.
Practical Use: Businesses can use this model to temper their expectations and
investment in new technologies, recognizing that a period of disillusionment
often follows initial excitement. It's useful for strategic planning and for setting
realistic timelines for technology adoption.
Essentially you can have the best planning in the world & out of nowhere things change
Client feeling neglected is more of the user-led innovation
28. Blake & Mounton managerial grid (helps identify where the
leadership is in terms of productivity and people)- helps us understand what kind of
environment is fostered in the organisation
On the horizontal axis: high concern for production shows that the leader
prioritises objectives, results and productivity when determining how a task
should be accomplished.
On the vertical axis: high concern for people shows that the leader prioritises
the needs and interests of people when determining how a task should be
accomplished.
Impoverished leadership:
management style is ineffective in meeting people’s needs and generating
positive results for the organisation.
It leads to disharmonious work environment and fails to resolve conflicts among
team members
Produce or perish leadership:
Another term for this kind of leadership is authoritarian
Results are achieved through strict and punitive measures
Low concern for people impacts team morale and motivation - eventually leads to
decline in quality and timeliness of desired results
Middle of the road management: Leader falls in the centre of the grid
The manager is equally concerned about production and the people
Try to achieve balance, however, it can be ineffective because they are
unable to prioritise either aspect
Country club management:
Management tries to satisfy people at work
They believe happy people will work hard and generate good results for the
company
They trust people to manage themselves so there is no direction and coaching -
leads to productivity suffering and results are not satisfactory
Team management:
Management is highly committed to production and people
Commitment leads to a positive work environment where people feel respected,
seen and heard
The environment fostered is one that motivates and inspires people to give their
best effort - thus productivity goes up and desirable results can be obtained
Increase in employee satisfaction - reduction in absenteeism and turnover.
29. Altshuller’s innovation pyramid (do they want to copy
others instead?)
Bandura's theory focuses on the belief in one's capabilities to execute the courses of
action required to manage prospective situations. It contrasts low self-efficacy
individuals, who doubt their abilities, with high self-efficacy individuals, who approach
difficult tasks as challenges to be mastered.
The model describes two types of people which influence their propensity for
[innovation and risk-taking]
Practical Use: This can be used in personal development, educational settings, and
workforce training to help individuals build confidence and resilience. In management, it's
useful for developing leadership programs and supportive environments that
enhance employees' self-efficacy.
Employees in this company may be scared of taking risks but also management needs to foster an
environment where taking risk is not an issue