INDIA'S MOST ECONOMICAL SMARTEST

AND FASTEST GROWING COMPANY

We are leading multi-brand
two-wheeler service centre
franchise company.

About Bikedos t
We are India’s Most Economical, Smartest and Fastest
Growing Two-Wheeler franchise company*.

Within short period of 2 years we have expanded in 19

states of India, with 50+ Franchisees as of May 2023,
and in another few months we will be present in all states
of India.
 Bikedost Presence 2

1
Today we are present in Gujrat, Maharashtra, W est Bengal,
Kerala, Rajasthan, Jharkhand, Odisha, Delhi, Haryana, Himachal
Pradesh, Bihar, Uttar Pradesh, Assam, Madhya Pradesh, 2 3
3
Karnataka, Jammu and adding...
3 1
2 1 3

We will soon be everywhere.

7

This takes us one step closer to reach our vision of:

1) 5000 franchisees by 2030 1
3
2) Making sustainable and profitable franchise stores.

India's most Economical, Smartest

and Fastest growing two-wheeler
service franchise model.
Parent Company.

Dealership of Hero MotoCorp since 1992. Doing Sales, service and spare parts business for more than 3
decades i.e 30+ years.
Constantly Awarded by Hero Company in all Business Parameters.

In Bikedost, we have tried to pour all our experience and expertise of whatever
we have learnt while running and growing Autolink Hero.

Bikedost is the oldest company in the franchise business seg ment

having 30+ years of working experience.
About The Founder

Mechanical Engineer

Joined Family Business of Hero Motorcycle dealership

AUTOLIN K HERO in 2010

Co-f ounded Used Bike st art up REAL VALUE BIKES in

2015.

Co-founder of Bike Doorstep Service start up GARAGE

WO R K S in 2016, which is present in 7 cities Pan India.
Started BIKEDOST Franchise Model Expansion Pan India
Team
Bikedos t
 Market Size and Potential
Tot al Bike Populat ion in India = 25Cr
Average Service per year = 3
Total Service Volume =75 Cr
Avg. Ticket Size (Bill) = 1000Rs
Tot al T/O = 75000 Cr
Services Per Mont h = 6.25Cr
Service Sources = 110000 (Approx. 25000
Authorised Workshops/85000 Multi
Workshops)
Service Potential Per Outlet = 450-500 (250-
300 for MBO)
High GP Business = Approx. 500Rs margin in
1000 Bill

If you get associated with Bikedost, jointly we have to go upto 300 vehicles within 6 months of operation and take your store to a profitable figure of ₹75000 to ₹100000.
Understanding the existing problems in
the market that create opportunity for us
High Charges at all Authorised Outlets PAN
INDIA because of Overheads.
Because of this, all local mechanics and garages
also charge a BOMB to the customer.
Customer visits Authorised channels till
warranty period and then majority of people start
visiting local network for bike service.
Genuinely is always a question.
Parts Quality and Availability
Lack of transparency and Trust factor
 India’s smartest two-wheeler services
BikeDost. Confidential
 Introducing

A tech-enabled network of two-wheeler workshops delivering best-in-class

services to customers

A service delivery model where technology enables

standardized service experience &
360° two-wheeler management
BikeDost. Confidential

Pan India
Bikedost Achievements

Certificates, Trophies,
Media Presence of Bikedost
Bikedost Franchise
Achievements

Hug e Fra nchis e

Milestones
Bikedost Franchise
Achievements

Franchise
Milestones
B ikedost B randing
(Online) A ctivities

Customer
Attra ction
B ikedost B randing
(Offline) A ctivities

Customer
Attra ction
B ikedost B randing
(Offline) A ctivities

Customer
Attra ction
 M
Bikedost S ocial M edia
E
M
Customer
E
Intera ction
S
F P
E
S O
T S
I
T
V
E S
Bikedost S ocial M edia
Social Interaction with
Influencer Marketing
Festive Posts

Informative
Posts
Franchise Attraction
What our
cus tom ers s a y
Customer reviews are very important for a
company's growth. At Bikedost we take
customer reviews very seriously a n d try to
improve our services a n d provide the best
to our customers.
Bikedost Workshop
Images
Bikedost Workshop
Images
 BIKEDOST MPOWER OIL LAUNCH
Bikedost Products
Launch
 BIKEDOST SPARES LAUNCH
Bikedost Products
Launch
Why Bikedost?
How is Bikedost different from others?
Own Brand Oil
Own Brand Spares
Own Brand Value Added Services
Complete Hiring Step By Step Support
Complete Team Productivity Step By Step Support
India’s Most Economical Brand for any Franchise
Defined Customer Journey and Lifecycle
Completely Tech Driven Workshop
Core Focus to Increase Franchise Revenue and Profitability
We are trying to create a complete 360 degree Two Wheeler
Eco System where franchise gets Multiple revenues of
Income, which makes us very different with complete focus
on only one thing.
Why partner with Bikedost?
How is Bikedost different from others?

BikeDost is completely committed & involved N o Brand Royalty

S ales & M arketing S upport
in offering the right tools, channels, skill-sets
C ustomer Eng ag ement
& support to help you become C entralised Tie-Ups
Best in seg ment R&R
The most-preferred service provider
A one-stop-shop solution for all 2W
aftermarket needs
C om pa ny Support

Location Identification.
Entire Interior Set Up / Branding and Board Set Up /
Tools and Machinery Set Up
Marketing support with Marketing Calendars
IT Support
Best in Class Training Support Through Out
Troubleshooting and Hand Holding
Spares/Oil/VAS Tie Ups-Supply
24*7 Assistance

For Increasing Numbers, We do various Online/Offline Activities/Ads/Coupon Systems/Low cost Offers for
customer attractions and various schemes. Franchise is expected to Adhere to these for his own Benefit
Location Identification

• Front Busy road, 1 minute 40-50 two wheelers. Outlet

should be inside city, on a city road, not Highway Road
• 2km radius dense population with residential crowd
• Top 2 Brand workshops nearby, maybe 3 Brands
• Population of town
• 2 Petrol pumps nearby
• Markets nearby
• Distance from Local Station/Bus Stop
• town right to left kilometeres
• Town top to bottom Kilometeres
Why m a n a g e m e n t fees?

Within Maximum 2 Months, you will understand the

entire Nitty-Gritty of Bike Service Business Fully Dig ital S ystems
Full Digital tools/systems Dig ital Costs not covered in
main IN V.
Numbers Support/HR Support/Training Support for a A team of 5 people g uides you.
lifetime Benefit f Hig her M arg ins on
Out N etwork.
Virtual Advisor Services
Training and Live S upport
H/O Mechanic in special Cases
Whatever we do will be for the Best of Franchise
Somewhere or the other, this cost will be recovered by us
only.
 Marketing Ideas
Tele Caller/Data generation Executive-GPCR
Facebook/Insta Ads
Leaflets activity continuously
WhatsApp Marketing
Amc Packages Sales

Locations: PUC Vans/Petrol Pumps/Parking Lots/Society Campaigns/Retail Outlets

For Increasing Numbers, We do various Online/Offline Activities/Ads/Coupon Systems/Low cost Offers

for customer attractions and various schemes. Franchise is expected to Adhere to these for his own
Benefit
BikeDost. Confidential
 Examples of Focus Activities

Service Camps at Corporate Premises Petrol Pumps Retail Shops

BikeDost. Confidential

PUC Camps Residential Societies Malls & Shopping Complex

BIKEDOST
TTN
Few Important Points:
Why is TTN and Google sheets to be
implemented 100%
4 Real Time Whatsapp to
Customers Job Card Approval
Process
Bill as a PDF on Whatsapp t o
Cust omer
Ratings/Referrals/Recommendations
PSF Whatsapp/ Calls
Complaint Management
Service Reminders
Leads Section and many more...

It gives a Digital and Smart Workshop Experience to the Customer as compared with a Local Workshop in your Area.

Implementations on all our strategies is 1000% for your success.

 GENERAL

A) What do I need to do to qualify for a BikeDost Franchise?

First of all, find an Optimum Place as per Criteria’s Laid down by BikeDost. If you do not have a location in mind, you can speak to
our franchise sales agents to help you narrow it down.
Looking at opening the store in next 20-25 days
Arrange the Capital required to set up Franchise Store model. In addition, we need all franchise owners to have a marketing
launch spend and Working Capital of 1.5 lacs to sustain the business for 3-4 months
B) What is the ROI on my investment?
The ROI on any investment depends on multiple factors like Location, Rentals, Expected Revenue, etc. There is no one answer to
that question. To get a better idea, please speak with our Franchise Sales Manager.

FRANCHISE INVESTMENT DETAILS

A) How much does the Franchise cost?

Prime Franchise Model of BikeDost Costs 7 lacs including GST. It can be opened in a space of 400-600 sq ft. Total setup cost is in
the range of 9-10 lacs including Civil costs, Interior Costs and Working Capital.
B) Who will look after Marketing?
All central level marketing promoting the brand is done by the BikeDost. All location specific marketing eg Flyers in local
neighbourhood, Hoardings arounds the outlet, etc to be done by the outlet. 100% of Offline Strategies will be given by Bikedost.
C) How much Marketing Budget do I need?
An outlet launch budget of 10,000/- is needed to launch any outlet in the first 3-4 months of its operations. This is a mandatory
BikeDost. Confidential

spend for the franchise owner. The decision on how to spend this money will be made in consultation with the Franchise owner.
Once the outlet is open, marketing spends will be done as per requirement, but our experience has taught us that one should
allocate at least allot 10k every month in the first year of operations
D) What is my expected rental going to be?
15000-20000 in Non-Metro Cities and 25000-30000 max in Metro Cities
 HR PROCESS

A) Who will be responsible for Hiring?

While the accountability of the hiring lies with the Franchise, the brand provides complete support in process, step by step plan,
helping source data and CV's and take interviews along with the Franchise owner.
B) No. of employees needed?
Data Generation person (1) / Tele-Caller (1)/ Sr Technician (1) / Jr Technician (1)
This is an estimate based on average revenues. The number of employees will increase when Bike Reporting increases.

TRAINING PROCESS

A) How long is the training process?

Training for Franchise Owners: Will be conducted by BikeDost team. This training is designed to teach you everything you need to
know about running a franchise store profitably. Training for Staff: Will be conducted to hand hold the new team till they are certified
and ready to take on operations
B) Where does the training take place?
Training for the outlet staff is carried out at the Franchise store itself through Online Mediums. In some special cases, we may need
the staff to visit and train at existing BikeDost stores or Head Office.
C) What if a Refresher Training is required?
BikeDost. Confidential

Refresher training is carried out based on requirement. Also a Team Learning program TLP is conducted for the entire team once
in a Month.
 AGREEMENT TERMS

A) What is the Franchisee Agreement Term?

Franchise Agreement term for is for 3 years.
B) What is the Franchisee Agreement Renewal Fee?
Zero

LOCATION

A) Will BikeDost help with finding a location?

Yes, BikeDost can share top locations in a particular city basis data analysis of the market competition. There are 8-10 Location
pointers which Franchise is Expected to adhere to select the Best Location for running a Two Wheeler Workshop.
B) I have my own shop. Can I use that for the outlet?
Yes, if the shop matches the requirement of the franchise model of the brand, the self-owned shop can be considered, post due
diligence carried out and cross checking our Location Pointers

We terminate Franchisees if they dont fall in our criteria's, as for us, Sanctity of our brand, Satisfaction of Our customers and follow
up of our systems leading to success of our Franchise are Important
BikeDost. Confidential
Systematic Customer Base
Creation ( S C B C )
We have a process and plan, which requires your 1000% dedication and discipline in
Implementations, for the following numbers.
150-200 Customers footfalls from the first/second month
Reaching almost Peak Volumes from the 5th or 6th Month
Creating average foot falls of 250 Customers in the first year of operations
If things pushed properly, ITS GIVES AN ASSURED CUSTOMER BASE OF AVERAGE 200
LOYAL CUSTOMERS PER MONTH.
We are very sure about this numbers. We can return spares worth MRP Value of
1,50,000/- . Yes but all that mainly depends on detailed implementation on all the
strategies given by BikeDost Team to the Franchise Partner.
Systematic Customer Base Creation Estimated Plan
SCBC
Loyal
Other Customer
Months Activity Reporting Sources S/R S/R S/R S/R S/R S/R Total Base
1 Free Service Leaflets 150 50 200 80
2 99 Service 150 50 200 80
3 199 Service/ 500 with Oil 150 50 200 80

4 Free Service Leaflets 150 50 45 30 275 137.5

5 99 Service 150 50 45 30 275 137.5
6 199 Service/ 500 with Oil 150 50 45 30 275 137.5
7 Free Service Leaflets 150 50 45 30 36 24 335 201
8 99 Service 150 50 45 30 36 24 335 201
9 199 Service/ 500 with Oil 150 50 45 30 36 24 335 201
10 Free Service Leaflets 150 50 45 30 36 24 28.8 19.2 383 229.8
11 99 Service 150 50 45 30 36 24 28.8 19.2 383 229.8
12 199 Service/ 500 with Oil 150 50 45 30 36 24 28.8 19.2 383 229.8
Total 3579 1944.9

Per Month 298.25 162.075

Return on Investment (ROI), No brand Explains this.
Reporting Billing (1000- Spares/Oi/VAS Labour GM1 (500Rs) Expences Profit GM2 (600Rs) Profit 2
1200 Rs Avg) (600Rs) (400Rs)

100 1,00,000/- 60,000/- 40,000/- 50,000/- 70,000/- -20,000/- 60,000/- -10,000/-

150 1,50,000/- 90,000/- 60,000/- 75,000/- 70,000/- 5,000/- 90,000/- 20,000/-

200 2,00,000/- 1,20,000/- 80,000/- 1,00,000/- 80,000/- 20,000/- 1,20,000/- 40,000/-

250 2,50,000/- 1,50,000/- 1,00,000/- 1,25,000/- 80,000/- 45,000/- 1,50,000/- 70,000/-

300 3,00,000/- 1,80,000/- 1,20,000/- 1,50,000/- 90,000/- 60,000/- 1,80,000/- 90,000/-

• Expenses counted here as 70000/-. It can be more or less depending on town

• In expenses, parameters considered are rent, team of 4 salaries, miscellaneous expenses and Bikedost Management
Fees.
• Billing amount, Spares amount, Labour Amount are almost accurate with 2-5% deviations. The Main logic is to go to700Rs
GM as well, with 300 Numbers for 1 Lakh Profit
• The basic funda is to increase numbers through Data person and Tele-Caller, and Work on Gross Margins and
productivity per vehicle. On both this aspects, our team will be taking total control for all this numbers. Your Job is to get
the things implemented, for the discussions done.
 This Business from a Practical Point of View
Identifying locations and setting up is not a difficult Job
Main target is to run it and generate profits out of it.
For that what is required is Franchisee’s :-

• Energy
• Involvement
• 1000% Implement at ions
• Ent husiasm
• Financial Backing
• Loss Making capacit y
• Non Panic At t it ude

Ultimately, its your Money, Your Decision, Your Business, Our Brand, Our Support. If we give 100% Strategies and You don’t follow them, it
will be difficult to scale up your Business. We make Franchise understand everything in 2 months maximum. We make them Independent.
We are together for a Lifetime but Implementation part has to be taken care by the Franchise. No Brand will Explain this Practically to
you but Bikedost believes in Transparency
Few Important Points

Bikedost is a Mass Market Franchise Model where we focus on Franchise Margins in Spares are 30-45%, in Oil are
less than 200CC models which cover almost 95% of Indian 45-55%, in Value Added Services are 65-75%
Market. So all such vehicle Running parts, Engine Oil, and With our margins we just remove our Logistics costs
Value Added Materials covering around 80% of stock to be So all this Compulsion are for the Health of Franchise
procured through Bikedost Only. These are not to be bought and not for Our Margins
from outside Unless very urgent. This is for Long term Benefit No Brands will Explain you these things in Details
of Franchisees only
Post Inauguration, we will activate the Auto Debit
Parts Purchased from Outside creates Duplicity Issues, PSF
facility for Management Fees.
Complaints, Kills your Brand Outlet, Creates a Duplicate image
We will give multiple pointers for your Team Building
of Outlet, Makes Numbers Stagnant beyond a Point. Plus
Margins are in any case Less (5- 15%).
and Franchisees are requested to adhere to the same.
Internal and External Audits Happening on Routine
Basis

Implementations on all our strategies is 1000% for your success.

Data Generation Person/Tele Caller -2 Main
Pillars

Number Game
Data Spot Appointment AMC Sales
1 Data Person
40*25=1000 2*25 1*25=50
Conversion on Total Revenues
Spot Appointment AMC Sales 60,000/- to
Data 15% and
Margin 200Rs Margin 500 Rs 65,000/-
Margin 200Rs
1 Tele Caller
150 Bikes-
50 Bikes - 10,000/- 25,000/-
30,000/-

No Gaps to be entertained in this activity. This sole idea, if done correctly for a year plus
Service Reminders post 3 months, can take the outlet to peak potential.
Very Very Important Points-Franchise Responsibility/Our
Support (1/3)
This entire game is of GPCR Support Points

Generate – 1000 leads every month TTN usage mainly for Customer digital awareness, Service
Process – Call and follow up on the leads Reminders and PSF.
Convert – Convert them into footfalls (Min 15%) Tight Review of Cre calling sheets and Data generation
Revenues – Get Maximum Revenues out of evert transaction person activity (Data/ Spot Appointment/AMC). Owner needs
to take 100% control on this and responsibility.
Its important to ensure proper team hiring, retention,
happiness, productivity, review and Output. End of day it’s a
team of 4 -Data person, CRE and 2 technicians. As a Owner
For Generation of Leads, We have Multiple Options You have to ensure this.
WhatsApp Marketing on Data continuously
Walking’s (50), Online leads(20), Leaflets (1000), Data Generation Service Reminder Calls Compulsory and tight monitoring of
person, Free Wash Leaflets, 49 Wash, 99 Wash, FSL, 99 Service, 199 the same.
Service, Service with oil 500Rs Leaflets, Puc Van, Parking Lots, Malls, 1000% Customer Satisfaction, Beautiful Customer Ambience
Crowded Places, Societies, Signals, Petrol Pumps, Colleges, Free Check and Experience, Clean and Hygienic Workshop, Impeccable
Up camps, Free Tuning Camps, Internal Schemes, Bill discounting, Services, Give him a WOW Factor.
Continuous Marketing
Very Very Important Points-Franchise Responsibility/Our Support
(2/3)
You have to keep on Monitoring the following points For Gross Margins Following points are important in the
Customer Journey
• Reporting till date (10 Nos)
Morning Test Ride by Advisor/Sr Mechanic
• Monthly Reporting (300 Nos)
Listen Customer Comments/Issues
• Labour Per JC (400-500Rs) Suggest your Points
• Oil % (70%) Create Job Card on TTN/ Give Cost and Time
• Parts Per JC (450Rs) Push Preventive Parts/related Labour/Extra Labour
• AMC % (15%) Pitch AMC
• 3M per JC (150Rs) Match L/O/P/3M/T-O/AMC numbers
• Turn Over per JC (1000-1200Rs) If extra work comes, Inform Customer.
• Gross Margin (500-700Rs) Evening Test Ride, Satisfaction 1000% on Jobs
• P/O/3M 80% consumption of Bikedost Bill Explain/ Check Cost and Time
• Break Even numbers/50000 Profit Numbers/ Loss Solve his concerns if Any
• Counter Sales to Nearby Local Mechanics Pitch AMC Again
• Customer Complaints to be solved in 2 days
• No Of Complaints should not cross 2% of Reporting
Very Very Important Points-Franchise Responsibility/Our Support
(3/3)
Hiring Process Free Service Leaflets Activity 365 days leaflets activity

• First you have to try and get Data generation person • Leaflets designs will be provided by Bikedost • Pattern of Leaflets can be created and
and Tele-caller from your social circle only. • 50 leaflets distribution everyday (which will be a 1300 in distributed.
26 days )
• Second step is Leaflets. Designs for CRE/ Data • Assuming we do 40 data daily and this we do
• 60% data to be collected that is 780-800
Generation and Mechanic Hiring Leaflets to be • Bring 3 spot appointment per day which is 100 in month 26 days in a month through data generation
provided by Bikedost only • Proper calling on the data & follow up with person, in a year we can generate 12480 data in
• Print 400 leaflets. 30% conversion from CRE which is 240 reporting (almost 728Rs per month
• Distribute 200 in colleges/Markets/Relevant areas for 10 per day)
CRE and Data person. Stick balance 200 wherever • Implement the gross margin knowledge given by our • A Pattern of Leaflet offers can be created
team
applicable for presence.
• 600/- Rs Average Customer billing ( Mainly Spares, Oil -
• For Mechanic, Visit Automotive shops, Garages, 50% of JC, and some portion of Labour) • Free Service Leaflets
Authorized workshops, Parts shops for Survey and • 99 Service
Data generation. • 199 Service
• Bring data. 50 CRE, 50 Mktg, 50 Technicians. • Target should be to cover total billing up to 1.5 lakh and • Service with oil 500Rs Leaflets
• Submit data to our team. We will do the assessment, get 30% margin over total billing which is up to 45000 to
remove majority of our expenses and extract profits.
Interview and Shortlisting. • Can be circulated near Puc Van, Parking Lots,
• Share all incoming calling details to our team • Mainly This customer has to be given Best Services so Malls, Crowded Places, Societies, Signals, Petrol
• Jointly we will complete the Hiring Process that maximum customers can be retained post 3 months. Pumps, Colleges.

• This data (800 per month) to be processed by

our Tele-Caller for 30% conversions minimum to
create a customer base of 240 every month for
a year
Channel Partner Requirements
1.Honest and Hardworking Individual
2.Area of Opt ions 400-500 Sq Ft
3. Passionate for Business with active interest in Auto Business.
4.Learning At t it ude
5. Follows all Companies Systems and Process 1000%
6. Location selection 100% as per Bikedost Criteria.
7.Reasonable Financial Background/Back up and Loss making capacity
8.Self Running Ent repreneur
9.'Customer First' Attitude

Our intension is how fast you start earning 50k-1L from your outlet.
For that we need extremely like minded people.
As a Brand, we require following things
1. Compulsory Use of Systems and Processes-Anyhow TTN and Google Sheet. A dedicated resource only for the same

2. 70-75% Spares Procurement, 100% Oil Procurement and 100% VAS Procurement from Bikedost Anyhow

3. Nach Management Fees

4. Continuous Marketing Plan- Plan of Generation of 1000 Data, conversion and reaching 300 Numbers within 6 months with the Best Gross Margin
Anyhow

5. Promoting Low Cost offers of FSL, 99, 149 continuously.

6. Efforts, Energy and Implementation at Ground Level. Aggressive Implementation Anyhow

7. Timely joining Video Review Calls and work on the Action Points provided on Mails with Dates and Deadlines Anyhow

8. Expense Management with Team Productivity Management

9. Keeping the Outlet Clean and Aesthetically Beautiful for the Best Customer Experience

10. Owners Complete Involvement . If not, your representative should take control but we will require the following things Anyhow

11. Being in touch with us on a constant basis and working out a plan for Profits only. As a Bikedost Franchise, we don’t want any of our stores
below 300 Numbers post 6 months. You have to put in that kind of efforts anyhow.

12. And Few More Points as and when discussed

All this is for your Profits only. We have designed one of the Best Bike
Service Franchise Model. We just need your Implementations.
Tools & Machineries

Exhaustive Kit of 30+ things which will

work till highest workshop potential
Bikedost's Next-Gen Franchise Stores

Bikedost branded BS6 kit and Electric charger is part of the

tools and machineries kit
Board & Branding
Collaterals & Stationary List
ITEMS QTY.
Letter Head 50
Visiting Cards 300
AMC Cards 100
Promotion Umbrella 1
Flyers 2000
Tags 3520
Envelopes 200
Bike Stickers 200
Standee 1
Scheme Banners 6
Uniforms with name & Logo Printing 6
Job Card cum Invoice 6
Receipt Book 6
Franchisee Certificate 1
Bikedos t Support
Spares & Oil Kit
Total Investment

G) Franchise Fees- Access Model (Including GST)

1 Lifetime Franchise Fees- 3 year Agreement (No Renewal Fees)

Grand Total A) 5,00,000/- B) 6,00,000/-

All the quantities are of Access model (Incl GST). But everything from Tools, Machineries, Stationeries, Spares
Kit, Sales Support may vary from town to town and model to model. We keep on making changes and
upgrading the Descriptions and quantity which is the best for Franchise Operations.
Civil, Interiors, Furnitures, Misc
Semi Galzed Partition
Plumbing
Civil Tiling
Painting
Painting - floor
Electrical
False Ceiling
Aluminium Door
Slotted Angle Racks
Manager Table with storage
Reception Table with storage
Accountant Table with storage
Tool Display Unit
MS St orage
Chairs
MS Waiting bench - 3 seater
S etting up a BikeDost Outlet:

Basic Model Access Model

Categories
(Area: 300 to 400 sq.ft) (Area: 400 to 600 sq.ft)
Tools & Equipment's (BS6 Tool, Electric Charger-Not in Basic
₹ 3,00,000 ₹ 3,25,000
Model)
Board and Branding (Board size 12 FTs *3 FTs /In Store
₹ 50,000 ₹ 50,000
Branding 130 Sq Fts)
Collaterals & Stationery (4 to 6 Months) ₹ 20,000 ₹ 30,000
Marketing Support for Customer Base (Online Spend for 3
₹ 20,000 ₹ 50,000
Months, Offline Support Lifetime)
Team Recruitment and Lifetime Training (First Team Hiring
₹ 10,000 ₹ 25,000
through HL, Surveys / No Replacement Support in Basic Model)
Initial Spares Kit with Engine Oil Boxes-(MRP Value) ₹ 25,000 ₹ 45,000
Franchisee Fees (One Time) ₹ 75,000 ₹ 75,000
Total (Including all Taxes) ₹ 5,00,000/- ₹ 6,00,000/-

Cost of interiors, (50,000/- to 75,000/- )civil works of the setup, deposit of the outlet and working capital (1,00,000/- to
1,50,000/-) to be managed by Franchise partner as per actuals
Data Generation Person and Tele-caller to be recruited from the Social Circle of the Franchisee. For Technical team, Survey
activity to be done by Franchise for Data Generation
50,000/- incl GST can be paid additionally to get discounted 1year Management fees.
Declaration: Except for Franchisee Fees, BikeDost does not have financial incentives in any of the other overheads provided
Break Even period can be around 5-6 Months and ROI can be around 15-18 Months
C om m ercia l C om pa ris on
with other brands

BIKEDOST ANY BRAND 1 ANY BRAND 2

Initial Investment- ₹6,00,000/- ₹7,50,000/- ₹9,00,000/-

First Year Management Fees- ₹50000/- ₹0/- to ₹5,000/- ₹0/- to ₹5,000/-

Second Year- ₹50,000/- ₹5,000/ to ₹10,000/- ₹5000/- to ₹10,000/-

End of First Year Outflow-₹6,50,000/- ₹750,000/- ₹9,00,000/-

₹9,60,000/- to
End of Second Year Outflow-₹7,00,000/- ₹8,10,000/- to ₹8,70,000/-
₹10,20,000/-

A ssociation with Bikedost will be Pocket Friendly as compared to any

other brand with a min. difference of 2 to 3 Lakhs.
Step By Step Plan

• You Identify a Location as per our Location Pointers

• You can pay a token either before that, or after that, for blocking the Pin Code.
• Post location done, and getting 70% payment, we send you Application form/Site assessment/Technical
forms to fill.
• We send a Visual Identity File to start Interiors
• Parallelly, We will get Hiring done through HL and Surveys
• We will then decide an Inauguration Date
• Post inauguration, We will progress and focus on Offline Marketing for DCGM, GPCR and FSL which will
help us for SCBC. We will also focus on Digital Lead Generation.
• In 3 months we will target Breaking even the outlet together, and even going into profits.
BikeDost. Confidential

Hope you have understood HL, Surveys, DCGM, GPCR, FSL, SCBC properly
Step by Step Process

01. 02. 03. 04.

SIGN-UP LOI SITE SETUP GO-LIVE
1. Sit e Ident if icat ion 1. Set up Web-port al
1. Submit Applicat ion Form 1. Initiate Site Setup
2. Site Agreement 2. Team Training
2. Pay 1st Tranche - (T) 2. Pay 3rd Tranche(T+7) - 30%
3. Pay 2nd Tranche (T+4) - 70% 3. Inauguration Ceremony
3. Interview Process 3. Material Dispatch from BD
4. LoI Issued 4. Go-Live
4. Manpower Recruitment
5. Pre-launch promotion
6. On Boarding Call
(E): [email protected]
(P): (020) 71177233