Family First Life Lawsuit Do Not Call Lawsuit For $694,000
Family First Life Lawsuit Do Not Call Lawsuit For $694,000
Family First Life Lawsuit Do Not Call Lawsuit For $694,000
Defendants.
____________________________________________________________________
persona, and pursuant to Fed. R. Civ. P. 15(a)(2), moves this court for an order
granting leave to file his First Amended Complaint, a copy of which is attached
hereto as EXHIBIT A.
respectfully prays that this Honorable Court enter its order granting leave to Plaintiff
to amend its complaint and allowing the filing of Plaintiff’s First Amended
Complaint.
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Respectfully submitted,
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Defendants.
____________________________________________________________________
Plaintiff seeks leave, pursuant to Fed. R. Civ. Pr. 15(a)(2), to file his proposed
In accordance with E.D. Mich. L.R. 7.1(a), Plaintiff certifies that there was a
conference between Plaintiff and attorneys for each of the parties or unrepresented
parties entitled to be heard on the motion in which Plaintiff explained the nature of
th emotion or request and its legal basis and requested concurrence, with the
following results:
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complaint.
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who were involved in the illegal telephone solicitation scheme, provides additional
has been hampered in his ability to finalize the proposed First Amended Complaint,
draft complaint.
Foman v. Davis, 371 U.S. 178, 182; 83 S. Ct. 227, 230; 9 L. Ed. 2d 222 (1962).
Here there has been no undue delay, as this case is in its early stages, discovery
has yet to commence, and the purpose of amendment is to permit judicial economy
by having all defendants involved from the early stages as opposed to seeking to add
additional defendants after close of discovery. Plaintiff has not previously sought
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leave to amend his complaint. There is no bad faith or dilatory motive on the part of
WHEREFORE, Plaintiff respectfully prays that this Honorable Court enter its
order granting leave to Plaintiff to amend its complaint and allowing the filing of
Respectfully submitted,
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CERTIFICATE OF SERVICE
_______________________________
Mark W. Dobronski
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Plaintiff,
v.
KHONSAVAN VONGDARA,
an individual,
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SHANNON ADAMS
a/k/a CLAUDIA SHANNON ADAMS,
an individual,
DONTE C. GRANT,
an individual,
OLIVIA PEREZ,
an individual,
VANINA E. BONANNO,
an individual,
Defendants.
____________________________________________________________________
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1. This matter arises under the Telephone Consumer Protection Act of 1991
Carriers Act (“MTCCCA”), M.C.L. § 484.101, et seq., and the Michigan Home
Solicitation Sales Act (“MHSSA”), M.C.L. § 445.101, et seq., and the Michigan
Parties
Washtenaw County, Michigan, and has a place of business in the City of Westland,
(“FFL”), is a limited liability company organized and existing under the laws of the
existing under the laws of the state of Nebraska, that is qualified to do business and
does business in the state of Michigan as an insurance company, and has a resident
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agent in the state of Michigan with a registered office located at 2900 West Road,
organized and existing under the laws of the state of Texas, that is qualified to do
business and does business in the state of Michigan as an insurance company, and has
a resident agent in the state of Michigan with a registered office located at 40600 Ann
the state of Iowa, that is qualified to do business and does business in the state of
Michigan as an insurance company, and has a resident agent in the state of Michigan
with a registered office located at 2900 West Road, Suite 500, East Lansing,
Michigan 48823.
(“YSC”) is a corporation organized and existing under the laws of the state of
California, and has a principal office located at 921 Ormsby Street, Vista, California
92084.
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in the military service, resides at 339 Summer Springs Court, Jacksonville, Florida
32225, holds himself out as being a manager for Defendant FFL, and holds himself
majority, is mentally competent, is not in the military service, resides at 609 Hunter
Defendant YSC, and holds himself as being an agent for Defendants Americo and
Western.
mentally competent, is not in the military service, resides at 2 Blake Drive, Fairfield,
Connecticut 06824, and holds herself out as being employed by Defendant FFL and
service, resides at 66 Myrtle Avenue, North Plainfield, New Jersey 07060, and holds
himself out as an employee of Defendant FFL and an agent for Defendants United
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and Americo.
individual, of the age of majority, is mentally competent, is not in the military service,
residents at 801 Felix Avenue North, Lehigh Acres, Florida 33971, and holds herself
out as an employee of Defendant FFL and an agent for Defendants United and
Americo.
the military service, resides at 60 Shale Hill Road, Sussex, New Jersey 07461, and
holds herself out as an employee of Defendant FFL and an agent for Defendant
United.
military service, resides at 9051 East Winchcomb Drive, Scottsdale, Arizona 85260-
7006, and holds herself out as an employee of Defendant FFL and an agent for
Defendant United.
not in the military service, resides at 10619 Northwest 43rd Street, Sunrise, Florida
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33351-8337, and holds himself out as an employee of Defendant FFL and an agent
the military service, resides at 517 Ralph Avenue, #2, Brooklyn, New York 11233-
the military service resides at 227 Sweet Bay Circle, Jupiter, Florida 33458-2819,
himself out as a manager at Defendant FFL, and holds himself out as an agent of,
the military service resides at 7843 154th Court North, West Palm Beach, Florida
33418-7364, holds himself out as an employee or agent of Defendant FFL, and holds
himself out as an agent of, inter alia, Defendants Western and Omaha.
competent, is not in the military service resides at 1300 East Meadowlark Boulevard,
7
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agent of Defendant FFL, and holds herself out as an agent of Defendant Omaha.
Jurisdiction
20. This Court has jurisdiction over the subject matter of this complaint
21. This Court has limited personal jurisdiction over Defendants FFL, United,
defendant transacting any business within the state; and/or doing or causing any act
to be done, or consequences to occur, in the state resulting in an action for tort; and/or
contracting to insure any person, property, or risk located within this state at the time
of contracting.
22. In addition, Defendants United, Americo, and Western are each licensed,
Financial Services (“MDIFS”) to act as insurers and to transact insurance in the state
of Michigan.
23. This Court has limited personal jurisdiction over Defendants Vongdara,
transacting any business within the state; and/or doing or causing any act to be done,
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contracting to insure any person, property, or risk located within this state at the time
of contracting.
Powell, Igweh, Wickham, Scheifele, Christle, and Drouhard each are licensed,
Venue
tortious or illegal telephone calls complained of herein were received in this judicial
district.
to homes and businesses, the United States Congress acted to prevent entities, like
Defendant, from invading American citizen’s privacy and to prevent abusive “robo-
“Unwanted calls and texts are the number one complaint to the FCC. There are
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robocalls.”
Carolina, the primary sponsor of the bill, explained, “computerized calls are the
scourge of modern civilization. They wake us up in the morning; they interrupt our
dinner at night; they force the sick and elderly out of bed; they hound us until we
want to rip the telephone right out of the wall... these computerized telephone calls
threaten our personal safety... These machines are out of control, and their use is
growing by 30 percent every year. It is telephone terrorism, and it has got to stop....”
See In the Matter of Rules and Regulations Implementing the Telephone Consumer
Protection Act of 1991, 17 FCC Rcd. 17459, 17474, fn. 90 (2002), quoting 137 Cong.
30. According to YourMail, Inc., a company which tracks robocall activity and
publishes the YouMail Robocall Index, during calendar year 2021 alone, American
consumers were bombarded with over 50.5 billion robocalls; an average of over 150
31. In 2021, nearly 1 in 3 Americans say they have fallen victim to a phone
scam in the past year, with reported losses to phone scams exceeding $29.8 Billion.
[Source: www.cndb.com/2021/06/29/americans-list-billions-of-dollars-to-phone-
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scams-over-the-past-year.html ].
32. Congress has found that interstate telemarketing fraud has become a
problem of such magnitude that the resources of the Government are not sufficient
enforceable bounty system, not unlike qui tam statutes, to incentivize the assistance
law.
(A) to make any call (other than a call made for emergency
purposes or made with the prior express consent of the
called party) using any automatic telephone dialing system
or an artificial or prerecorded voice— ...
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35. Pursuant to authority delegated by Congress to the FCC under the TCPA
at 47 U.S.C. § 227(b)(2), the FCC has adopted regulations to implement and carry out
the TCPA.
in relevant part:
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38. The TCPA, at 47 U.S.C. § 227(b)(3), provides for a private right of action,
as follows:
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FCC adopted regulations establishing a national “do not call” database and
telephone number of any subscriber included in such database, which regulations are
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41. The “do not call” proscriptions also are applicable to cellular or wireless
“The rules set forth in paragraph (c) and (d) in this section
are applicable to any person or entity making telephone
solicitations or telemarketing calls to wireless telephone
numbers....”
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42. The FCC has declared that telephone subscribers who have listed their
the Telephone Consumer Protection Act of 1991, 18 FCC Rcd. 14014, 14039, ¶ 36
(2003).
follows:
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follows:
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47. Plaintiff’s residential and cellular telephone lines have been besieged with
automobile warranties, health insurance, life insurance, credit cards, and even
financial miracles from God. Some calls are blatant scams, including calls
purportedly from the Social Security Administration, the U.S. Drug Enforcement
Administration, and other government agencies, claiming that arrest warrants have
been issued against Plaintiff for alleged drug trafficking and money laundering
activities.
50. Plaintiff utilizes his cellular telephone primarily for personal, family, and
household use.
and Plaintiff’s cellular telephone number ***-***-9671, are each listed on the
National Do Not Call Registry maintained by the United States Federal Trade
Commission pursuant to 16 C.F.R. Part 310 and have been so listed continuously
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National Do Not Call Registry maintained by the United States Federal Trade
Commission pursuant to 16 C.F.R. Part 310 and have been so listed continuously
since at least August 24, 2022 and at all times subsequent thereto.
53. By listing his residential and cellular telephone numbers on the National
Do Not Call Registry, Plaintiff has given constructive notice to the world, including
each and every one of the Defendants, that Plaintiff does not wish to receive
numbers.
54. The FCC has issued a declaratory ruling defining “called party” as “the
subscriber, i.e., the consumer assigned the telephone number dialed and billed for the
family or business calling plan.” In the Matter of Rules & Regulations Implementing
the Tel. Consumer Prot. Act of 1991, CG Docket No. 02–278, WC Docket No.
07–135, FCC 15–72, 2015 WL 4387780, at *26 ¶ 73 (FCC July 10, 2015) [Emphasis
added].
55. Plaintiff is a customary user of the called telephone lines, is the one that
was the actual recipient of the telephone calls at issue in this complaint, and suffered
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the nuisance and invasion of privacy of same. Thus, Plaintiff has standing to bring
this action for alleged violations of TCPA’s robocall provisions. See Leyse v. Bank
56. At no time relevant hereto has Plaintiff or any other authorized person
58. Pursuant to 47 U.S.C. § 217, the act, omission, or failure of any officer,
agent, or other person acting for or employed by an common carrier or user, acting
within the scope of his employment, shall in every case also be deemed to be the act,
59. Courts are legally bound to give great deference to the FCC’s
60. The FCC has clarified that sellers may be held vicariously liable for
violations of the TCPA by third-party telemarketers that initiate calls to market the
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61. When considering individual corporate officer liability, other Courts have
personally liable under the TCPA. See, e.g., Jackson Five Star Catering, Inc. v.
Beason, No. 10-10010, 2013 U.S. Dist. LEXIS 155985, *10 (E.D. Mich. Nov. 8,
2013) (“[M]any courts have held that corporate actors can be individually liable for
violating the TCPA where they had direct, personal participating in or personally
authorized the conduct found to have violated the statute.”) (internal citation
62. It is well settled under Michigan law that corporate employees and officials
are personally liable for all tortious and criminal acts in which they participate,
corporation. A corporate officer or director is, in general, personally liable for all
he acted as an agent for the corporation and not on his own behalf.
63. For each and every call alleged herein initiated to Plaintiff’s telephone line,
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Plaintiff suffered the injury of invasion of privacy and intrusion on Plaintiff’s right
of seclusion.
64. For each and every call alleged herein initiated to Plaintiff’s telephone line,
Plaintiff suffered the injury of the occupation of the telephone line by unwelcome
calls, making the phone unavailable for legitimate callers or outgoing calls, including
emergency calls, when the telephone line was seized by Defendant’s calls.
65. For each and every call alleged herein initiated to Plaintiff’s telephone line,
Defendants caused an injury in the form of a nuisance and annoyance to the Plaintiff.
For calls that were answered, Plaintiff had to go to the unnecessary trouble of
answering them. Even for unanswered calls, Plaintiff had to deal with missed call
notifications and call logs that reflected the unwanted calls. This also impaired the
66. Each and every call placed without consent by Defendants alleged herein
67. For purposes of the TCPA, the FCC has defined “willfully or knowingly”
to mean that the violator knew that he was doing the act in question, in this case,
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violator need not know that his action or inaction constitutes a violation; ignorance
70. Under this model, IMOs contract directly with insurance carriers who then
provide life insurance products that are sold through the IMO.
“agents” to who market and distribute the carrier’s insurance products to consumers.
The IMO then assists by facilitating the entry of a contract between the IMO’s several
insurance carriers and the agent so that t agent may market the carrier’s insurance
products.
agents to become part of their selling organization at the IMO. The selling
compensation plan for any insurance product that the agent sells, after the IMO first
25
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74. The enrolled agent also earns commissions on insurance products sold by
75. As part of its marketing program, FFL sells telemarketing “leads” to its
agents of consumers.
76. FFL represents to its agents that FFL is a superior IMO over others
because it has access to “exclusive,” “fresh” leads that are “newly generated” and
have “never been used.” Leads, according to FFL, are potential clients who are
77. FFL sells these leads to its agents at a premium price. Agents will spend
people in dire need of insurance who have yet to be contacted. Upon information and
belief, FFL earns millions of dollars per week selling leads to its agents.
78. In addition to telemarketing leads, FFL also provides its agents with access
generator and have the capacity to call persons at random with no human
involvement.
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79. FFL promotes telemarketing to its agents as being essential if the agents
want to be successful in marketing FFL’s IMO’s insurance carriers’ products, and that
the “high quality” leads supplied by FFL will facilitate the agent being successful.
80. Defendant FFL is well aware that the automated telephone dialing
platforms and telemarketing activities which it directs its agents to utilize are illegal
and violate the TCPA, as Defendant FFL has been haled into various federal district
FFL has been the subject of numerous complaints to the Better Business Bureau and
FFL and its agents. Examples of such complaints appearing on the BBB web site
include:
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82. Defendant FFL is well aware that the “high quality leads” which FFL foists
upon its agents for money are of dubious quality and, certainly, not supported by any
form of prior express written consent from any of the consumers, as FFL has been
previously haled into various federal district courts relative to FFL’s fraudulent lead
practices.
83. Defendant FFL resells the same “exclusive”, “high quality” leads to
multiple agents, knowingly allowing multiple agents to contact the same consumers
84. The Federal Trade Commission (“FTC”) has issued a cease and desist
demand to FFL after determining that FFL has engaged in making unlawful
See EXHIBIT 1.
consumers across the United States, and relevant hereto, in particular to consumers
86. The Insurance Companies are insurance carriers who contract with FFL as
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87. The Insurance Companies are each well aware that FFL and its agents
engage in illegal telemarketing to sell their respective insurance products, but said
telemarketing as said defendants make substantial income resultant from the aforesaid
88. Indeed, each of the Insurance Companies lend support to the illegal
systems for purposes of pricing data and entering prospective insureds’ application
information, as well as the authority to use the company’s trademark and service
market – all hallmarks of actual authority; and said defendants ratify the illegal
so received.
89. Defendants Vongdara, Adams, Grant, Perez, Bonanno, Powell, Igweh, and
Wickham (hereinafter the “Agents”) are each either employees or authorized agents
of FFL and authorized agents for one or more of the Insurance Companies.
90. Defendants YSC and Friedman are authorized agents for one of more of
91. As part of their overall telemarketing program, Defendant FFL and the
Agents will outsource their outbound telemarketing to call centers utilizing automated
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92. The fact that many of telephone calls are placed using automated telephone
dialing systems is indicated when calls are received with multi-second delays and/or
a “boink” or clicking sound is heard before a live telemarketer comes on the line,
when the call is simply dead air, and when the caller identification number display is
93. These call centers are usually located outside the United States, typically
in the Asian continent, and thus usually outside the reach of United States laws and
94. The call centers, in turn, hire individuals to act as lead generators – known
the consumer meets the qualification criteria for specific insurance products.
95. The lead generator or “roper” will engage in deceptive and illegal
identification such that the caller cannot be easily identified or called back;
telephone numbers which appear on the National Do Not Call Registry; refusing to
provide identifying information to the called party upon inquiry; uttering profanities
30
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to or otherwise threatening or harassing the called party if the consumer does not
96. Once a lead generator or “roper” has a consumer who meets the
generator will then live transfer the call to an Agent who will then attempt to close
the sale of the insurance product to the consumer. It is usually only late at this stage
that a called party might learn any identifying information as to the source of the
telephone call.
97. FFL, the Agents, and the Insurance Companies all are well aware of the
illegal tactics being used by their contracted call centers, but are deliberately
98. In the past 12 months alone, Plaintiff has received well over 500 telephone
calls from telemarketers who have falsified or “spoofed” their caller identification and
who have identify as being with “Senior Benefits”, “American Benefits”, “Medicare
Benefits” or similar generic sounding names, and during which call where Plaintiff
was unable to develop the true identify of the ultimately responsible seller.
31
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conceal their actual identities, Plaintiff has had to engage in various investigative
wherein Plaintiff provides false, but unique, identifying information during each
received call, in particular a unique name. If and when that unique information
surfaces at a later date, a tie-in between the two events, and hence the ability to
101. As discovery progresses in this case and Plaintiff is able to learn the
identity or identities of the call centers that Defendants have utilized to initiate the
telephone solicitations, Plaintiff will seek to amend this complaint to add the call
Call Number 1
103. The caller identification number displayed was 734-419-5984 and the
104. Upon answering the telephone line, Plaintiff observed a 4-5 second delay
after saying “hello” before a live telemarketer who identified himself as “John with
32
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105. “John” then proceeded to pre-qualify Plaintiff for a life insurance policy
and sought personal information from Plaintiff. “John” already knew Plaintiff’s name
(Mark Dobronski).
106. The call was then transferred to an individual who identified himself as
107. “Ryan” then attempted to sell Plaintiff a $20,000 life insurance policy
108. “Ryan” then sought Plaintiff’s address, date of birth, medical information,
driver’s license number, and social security number, to which Plaintiff provided
109. The call was then transferred to a female telemarketer who identified
110. “Vanina” then went over the information that Plaintiff had provided to
112. Immediately after the termination of the telephone call, Plaintiff dialed
33
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113. On July 30, 2021, at 7:37 P.M., Plaintiff received an email at the
controlled email address from a Vanina Bonanno which included an application for
life insurance with United. The application had been pre-filled with the controlled
Call Number 2
2424.
115. The caller identification number displayed was 734-434-2391 and the
116. Upon answering the call, Plaintiff observed a 4-5 second delay after
saying “hello” when a male voice came on and asked “Hey Mark, how you doing?”
117. Plaintiff asked who was calling and the caller identified himself as
“Isaac.”
118. Despite Plaintiff inquiring, “Isaac” would not identify what company he
119. “Isaac” made reference to the life insurance policy which Plaintiff had
120. “Vanina” then went over the life insurance application which had been
34
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121. Plaintiff then confronted “Vanina” regarding the source of the calls, to
which “Vanina” indicated that the calls were from “their call center” and their job was
122. Upon the termination of the telephone call, Plaintiff dialed the caller
Michigan. Plaintiff inquired of the person answering whether anyone had called
Plaintiff soliciting life insurance to which the person answering stated that they were
the only person working at the store and nobody had used the telephone.
Call Number 3
125. A recorded message from “Brad from U.S. Benefits” was heard which
recorded message sought Plaintiff to respond with his age. Plaintiff responded “67".
126. The was then transferred to a live telemarketer who began pre-qualifying
127. After the termination of the call, Plaintiff dialed telephone number 734-
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Call Number 4
1212.
129. The caller identification number displayed was 734-420-1658 and the
130. Upon answering the call, Plaintiff observed a 4-5 second delay after
Plaintiff said “hello”, at which time a live telemarketer who identified himself as
“John with Life Benefits” came on the line. The telemarketer then asked for
131. The call was then transferred to a female who stated that she was a
“licensed agent” licensed in Michigan, her name was Anna Siago, her call back
telephone number was 904-572-1050, and she was an agent for United. Amongst the
information sought by Siago was an email address for “Derrick Simpson”, to which
132. Siago then quoted for and qualified “Derrick Simpson” for a $30,000 life
insurance policy.
133. At the conclusion of the call, Plaintiff dialed back the caller identifcation
36
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number displayed (734-420-1658) and received a recording that the number was
disconnected.
134. On April 11, 2022, at 7:05 P.M., Plaintiff received an email addressed to
Siago during the course of Call Number 2. The application purports to show the
135. Despite diligent search, Plaintiff has been unable to identify any female
with the surname “Siago” who is a licensed insurance agent anywhere in the United
136. During the course of discovery, should Plaintiff discover the true identity
additional defendant.
Call Number 5
1212.
37
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138. The caller identification number displayed was 734-420-1559 and the
139. Upon answering the telephone, there was a “boink” sound followed by
a 4-5 second delay before a live telemarketer came on to the line and identified
including age, date of birth, and address. Benjamin asked Plaintiff to verify that his
142. The call was then transferred to a female telemarketer who identified
herself as Olivia Perez, stated that she was a licensed insurance agent, and that she
worked for FFL. Perez then attempted to sell Plaintiff a life insurance policy with
Americo and another with United. Perez provided her telephone number as 904-572-
143. During the call, Plaintiff inquired about the “guy at the beginning of the
call who spoke poor English”, to which Perez explained that the male was “our lead
144. At the conclusion of the call, Plaintiff dialed back telephone number 734-
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Call Number 6
1212.
147. Upon answering the telephone line there was a 5-6 second delay before
a female telemarketer came onto the line and identified herself as “Olivia” with
148. During the call, Olivia identified herself as Olivia Perez, and wanted to
Call Number 7
1000.
151. Upon answering the telephone line there was a 5-6 second delay before
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called party’s name, to which Plaintiff responded with the name “Alexander Burke.”
153. The call was then transferred to a female telemarketer who identified
herself as being Vanessa Powell with FFL First Life. Plaintiff was able to elicit the
following information from Powell, inter alia: her insurance producer number is
19739892, and her cell phone is 760-617-8812. Powell then pitched to Plaintiff an
154. On May 26, 2022, at 12:12 P.M., Plaintiff received an email to Plaintiff’s
completed application for life insurance in the name of “Alexander Burke” from
United.
Call Number 8
156. The caller identification number displayed was 734-499-0082, and the
157. Upon answering the line, Plaintiff observed a 4-5 second delay, a click,
and then a live telemarketer introduced himself as “Zack” with “Senior Benefits.”
158. Zack then engaged in pre-qualifying Plaintiff for life insurance. Amongs
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“David McAfree”.
159. The call was then transferred to a licensed agent who identified herself
160. Perez attempted to sell Plaintiff a $$20,000 life insurance policy from
Americo.
161. Perez provided her call back number as 904-453-8842, which was later
162. During the call, Plaintiff confronted Perez regarding the telemarketer who
identified himself as Zack who initiated the call, to which Perez responded that the
telemarketer works for her company from one of two transfer centers, one located in
Pakistan and the other in the Phillipines, and that they utilize a database of all people
over the age of 65 and randomly call the telephone numbers of those people.
163. Immediately after the termination of the call, Plaintiff dialed the caller
number.
Call Number 9
1212.
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165. The caller identification number displayed was 904-453-8842 and the
166. Upon answering the telephone line, the telemarketer asked for “Mr.
167. Olivia advised that “Mr. McAfree” had been approved for a $20,000
168. Immediately after the termination of the call, Plaintiff dialed the caller
number.
169. On or about June 2, 2022, Plaintiff was mailed a life insurance policy
issued by Americo to the “canary trap” name of David McAfree. The copy of the
Call Number 10
1212.
171. The caller identification number displayed was 734-420-1419 and the
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(5) second delay before a live telemarketer came onto the line and identified himself
174. The call was then transferred to an individual who identified himself as
“Chris Martin” with “Family First Life” who stated that he was a licensed insurance
number, to which Martin provided the number “M6071217"; upon review the number
appears to be false. Upon inquiry, Martin provided his telephone number as 304-512-
175 The call was then transferred to an individual who identified himself as
“Jacob Taylor” in the “Final Expense Department”, who then began quoting rates for
number, to which Taylor responded 19247602; upon review the number appears to
be false. Upon inquiry, Taylor also provided his telephone number as 304-449-6165.
176. Upon termination of the call, Plaintiff dialed back the caller identification
Call Number 11
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1212.
178. The caller identification number displayed was 904-834-8363, and the
179. Upon answering the call, the caller asked to speak with “David McAfree”
180. Plaintiff confronted Perez regarding the numerous calls being received.
Perez disclosed that her manager is Kohnsavan Vongdara, that they utilize third-party
telemarketers located in Asian to transfer calls to Perez, and Perez added that she
would make sure to place Plaintiff’s telephone number on their do-not-call list.
181. Immediately after the termination of the call, Plaintiff dialed the caller
identification number display (904-834-8363), the call merely rang and went
unanswered.
Call Number 12
184. Upon answering the call, there was a several second delay before a live
telemarketer came onto the line and said “My name is James. How are you? “
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185. James then asked “Is this Mark?” and proceeded to ask Plaintiff several
pre-qualifying questions.
186. James then transferred the call to an individual who identified himself as
187. Wood then asked Plaintiff some more pre-qualifying questions and then
asked Plaintiff to verify his name and address. Much to Plaintiff’s surprise, Wood
Wood recited Plaintiff’s true name and true address and asked Plaintiff to verify
same.
188. Wood pressed for some additional personal identifying information from
Plaintiff, including date of birth, Social Security Number, height, weight, and credit
189. Wood then sold Plaintiff a $5,000 life insurance policy, with a monthy
193. Immediately after the termination of the call, Plaintiff dialed the caller
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194. Plaintiff then dialed the call back telephone number provided by Wood
(918-324-2152) and received a recorded message that the telephone number was not
in service.
195. Plaintiff has searched the database of licensed insurance agents and has
been unable to find any Elijah Wood licensed as an insurance agent or insurance
196. On June 24, 2022, Western mailed a $5,000.00 life insurance policy to
Plaintiff which policy included the “canary trap” information which Plaintiff had
provided to Wood.
197. The selling insurance broker for the life insurance policy is stated as
Defendant Scheifele.
198. The selling insurance agent for the life insurance policy is stated as
Defendant Vongdara.
Call Number 13
200. The caller identification number displayed was 775-243-8735, and the
201. Upon answering the call, Plaintiff heard an pre-recorded message that
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began “Hello. This is Patricia. I am calling from Senior Benefits. How are you?”.
The recording then stated that a licensed agent was going to come onto the line and
202. After approximately 10 seconds of piano music, a boink sound was heard
and then a live telemarketer who identied himself as “Michael with Final Expense”
came onto the line and asked pre-qualifying questions. Amongst requested
203. The call was then transferred to another telemarketer who identified
himself as Donte Grant with Family First Life. Grant then attempted to qualify
204. During the course of the call, Plaintiff inquired of Grant as to who the
person was that transferred the call to Grant. Grant identified the individual as
“Dishon” who “works for [Grant’s] transfer company.”; Dishon transfers calls to
Grant.
Call Number 14
207. Because Plaintiff was indisposed at the time, Plaintiff’s wife answered
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the call. The caller asked for Carlos Ramirez and the call then disconnected.
Call Number 15
210. Upon answering the telephone call, Plaintiff observed a 6 second delay
from the time of saying “hello” until a live telemarketer can onto the line and
212. The call was then transferred to another telemarketer who identified
himself as “Luke” who then went through an application process with Plaintiff. Upon
inquiry, Luke supplied his call back telephone number as 760-580-0544. During the
call, Luke stated that he worked for YSC. At the closing of the call, Luke stated that
Plaintiff would receive his insurance policy through the U.S. Mail.
213. Upon termination of the call, Plaintiff dialed the caller identification
number displayed (734-228-7840) and received a recording that the “call did not go
through.”
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Call Number 16
216. Upon answering the call, Plaintiff observed a 6 second delay from the
time of saying “hello” before hearing a “boink” sound and then a live telemarketer
came onto the line and identified himself as Mike Webster with Senior Benefits.
Webster was promoting a final expense plan and began pre-qualifying Plaintiff.
Webster asked Plaintiff his age and the amount of coverage desired. Of significant
note, Webster did not ask for Plaintiff’s name at any time during this call. Webster
then stated he was transferring the call to a licensed agent, at which point the call
suddenly terminated.
Call Number 17
217. On August 12, 2022, at approximately 2:35 P.M., while Plaintiff was
engaged in the call described as Call Number 16, supra, Defendants or Defendants’
219. Because Plaintiff was already engaged at the time with Call Number 16,
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220. The calling party did not allow the telephone to ring more than 3 times
in order that Plaintiff’s voice mail system could answer and take a message.
Call Number 18
223. Upon answering the call, Plaintiff observed over a 6 second delay after
regarding “new low cost final expense insurance plan” came onto the line.
224. Kevin began pre-qualifying Plaintiff, and then stated that he was
225. A live telemarketer then came on the line and identified himself as “John
Murphy” and represented that he was a licensed insurance agent. Murphy then
sought personal information from Plaintiff, and Plaintiff provided a “canary trap”
226. Immediately after the termination of the call, Plaintiff dialed the caller
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Call Number 19
229. Upon answering the call, Plaintiff observed over 10 seconds of silence
230. Immediately after the termination of the call, Plaintiff dialed the caller
Call Number 20
233. Upon answering the call, Plaintiff was again speaking with “John
Murphy” who claimed there was some “technical issue.” Murphy continued to
234. The call was then transferred to “Mr. Zion” who stated that he was in the
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235. Immediately after the call terminated, Plaintiff dialed the caller
236. On August 15, 2022, at 10:54 A.M., Plaintiff received an email addressed
application for individual life insurance with the unique “canary trap” personal
information which Plaintiff had provided during the telephone calls on August 13,
2022.
were allegedly witnessed by Khonsavan Vongdara on August 15, 2022 at 2:54 P.M.
G.M.T.
Call Number 21
240. Upon answering the call, Plaintiff observed a 4-5 second delay after
saying hello, a click, and then a live telemarketer identified himself as “Roy Jackson
with American Benefits.” Jackson asked to speak with Bruce Petri and began asking
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241. The call was then transferred to a live telemarketer who identified herself
as “Shannon Adams.” Adams stated that she works for Family First Life. Adams
Call Number 22
244. Upon answering the call, Plaintiff observed a 4-5 second delay after
saying “hello”, a click, and then a telemarketer identified himself as Mike Webster.
Webster stated that he had spoken with Plaintiff approximately three weeks
previously and was following up on Plaintiff’s need for life insurance. Webster then
began confirming information that he had, including referencing the “canary trap”
name of “Bruce Petri” and the identical identifying particulars which Plaintiff had
originally provided to another caller for the first time on August 12, 2022 during the
245. Webster then transferred the call to another telemarketer who identified
246. Upon termination of the telephone call, Plaintiff dialed the caller
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Call Number 23
249. Upon answering the call, Plaintiff observed a 3-4 second delay after
saying “hello”, a click, and then a live telemarketer identified himself as “Roy
Jackson with American Benefits.” Jackson asked to speak with Bruce Petri and began
250. The call was then transferred to a live telemarketer who identified herself
as “Shannon Adams.” Adams stated that she works for Family First Life. Adams
251. On August 16, 2022, at 11:57 A.M., Plaintiff received an email addressed
to Bruce Petri from Americo which included a copy of a $15,000 life insurance policy
issued to Bruce Petri. The policy lists the agent as being Shannon Adams.
Call Number 24
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1212.
253. The caller identification number displayed was 734-420-1763, and the
254. Upon answering the telephone, Plaintiff observed a 5-6 second delay
because a live telemarketer came onto the line and identified herself as “Emma” with
255. Emma then began to pre-qualify Plaintiff for a “new low cost final
expense life insurance policy which has just recently been approved in [Plaintiff’s]
state.”
“Chris” the “senior guy”. Chris continued qualifying Plaintiff for a $5,000 life
257. The call was then transferred to an individual identifying himself as “Zion
Aydin” with United. This is the same individual who is referenced in Paragraph 164,
supra, as “Mr. Zion”. Zion attempted to convince Plaintiff to up the insurance policy
to $10,000, and then took Plaintiff’s checking account information. The call
concluded with Zion informing Plaintiff that the policy would be sent via email.
258. Upon termination of the call, Plaintiff dialed the caller identification
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Call Number 25
Defendants’ agent initiated a telephone call to Plaintiff’s cellular telephone line (***-
***-9671).
261. Upon answering the telephone, Plaintiff observed a 5-6 second delay
because a live telemarketer came onto the line and identified herself as “Chris Ryan”
262. Ryan asked to speak with “Michael Overton” and stated that he was
following up on the $15,000 life insurance policy which Plaintiff had recently
263. Ryan stated, as a result of Omaha having “sent a paper” inquiring about
Plaintiff’s medical conditions, Ryan was switching Plaintiff from life insurance with
264. Ryan then recited to Plaintiff the faux Social Security Number and
address – which were part of the “canary trap” information supplied by Plaintiff
during Call Number 20, supra – and asked for Plaintiff to confirm the information.
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266. Plaintiff did not hear back from Ryan, as promised. Accordingly, on
October 17, 2022, at approximately 11:32 A.M., Plaintiff dialed the telephone number
appearing in the caller identification (267-900-7938) which call was answered by the
same person that had identified himself in Call Number 25 as “Chris Ryan.”
267. During this call, Ryan disclosed that he did not call Plaintiff back
because, when Ryan contacted Aetna, Aetna informed Ryan that Plaintiff’s telephone
number was listed on the National Do Not Call Registry and that Aetna did not want
Call Number 26
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274. Upon answering the call, Plaintiff observed a 5 second delay after saying
“hello”, then a click sound, and then an individual identified himself as “John
275. Murphy stated that he had previously spoken “tomorrow” (sic) with
Plaintiff regarding a final expense policy, but that the agent was not available at that
time, but the agent was now available. Murphy then attempted, several times, to
transfer the call, then stated that he was unable to transfer the call to the agent due to
276. Upon termination of the call, Plaintiff dialed the caller identification
number displayed (586-326-6350) and received a recorded message that “the call
Call Number 27
279. Upon answering the call, Plaintiff observed a 5 second delay after saying
“hello”, then a click sound, and then an individual identified himself as “Mark
Anderson with the Burial Insurance Department” and asked to speak with “Michael
Overton.”
58
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Call Number 28
283. Upon answering the call, the same “Mark Anderson” as in Call Number
284. Anderson stated that he was reviewing Plaintiff’s application for $15,000
life insurance policy with Omaha and that the address provided by Plaintiff was
coming up as a United States Post Office and that Omaha was now questioning the
address.
Call Number 29
0222.
288. The caller identification number displayed was 407-760-7450 and the
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289. Upon answering the call, Plaintiff observed a 5-6 second delay after he
said hello, then heard a “boink” sound, and then a live telemarketer came on the line
290. “Alex” then began to ask pre-qualifying questions for “a new low cost
291. The call was then transferred to the “Senior Supervisor” by the name of
292. Plaintiff engaged Isaac by using the “canary trap” investigative technique,
293. The call was then transferred to “Paul” who stated that he was with
294. “Paul” quoted Plaintiff a $20,000 life insurance policy with a monthly
295. Plaintiff was able to obtain “Paul”’s name as being Paul Christle, that he
was located in Palm Beach, Florida, and that his direct telephone number was 561-
420-9620.
that had called Plaintiff and transferred the call to Christle. Christle explained that
the individuals work “in our one our call centers” and that “what they do all day is
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Christle with an Omaha application pre-filled with the information which Plaintiff
298. On January 9, 2023, at 3:22 P.M., while Plaintiff was engaged in the
themselves using the “canary trap” email address which Plaintiff had supplied to
Christle during the telephone conversation, accessed the FTC’s National Do Not Call
299. Immediately after the termination of the call, Plaintiff dialed the caller
elderly-sounding female, who confirmed that she had not been on her telephone
during the prior hour and that there was nobody at her home selling life insurance.
Call Number 30
***-***-0222.
301. The caller identification number displayed was 407-710-0656, and the
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seconds from the time of saying “hello” until a person cam onto the line and
identified himself as “This is Hohn. How are you doing today? I am calling about
305. The call was then transferred to “Isaac... the senior supervisor.” “Isaac”
is the same “Isaac” described in Call Number 26, supra, from approximately 3 hours
earlier.
307. Isaac then attempted to transfer the call to a live agent, the line rang and
was answered by an automated system stating “[y]our call has been forwarded to an
automated voice messaging system. Five Six One Four Two....” and was suddenly cut
off.
308. Isaac came back onto the line and stated that the agent was busy and Paul
309. Plaintiff asked Isaac the name of the live agent, to which Isaac responded
Paul.
310. Given that the telephone number for Paul Christle in Call Number 26 also
became with the same first 5 digits as were identified in the automated system, and
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coincidentally was also named Paul, Plaintiff reasonably believes “Paul” to be Paul
Christle.
311. Plaintiff pressed Isaac for more information, such as the company he
worked for, and his location, and his telephone number, which Isaac stated he “is not
allowed to give.”
312. Upon termination of the call, Plaintiff dialed the caller identification
313. Plaintiff has reason to believe, and does believe, that “Isaac” identified
in Call Numbers 29 and 30, supra, is one and the same person as “Ryan Hensen”
Call Number 31
coming on the line and identifying himself as “Max with Senior Benefits... calling
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318. “Max” then stated that the licensed agent is busy and will call back in 5
minutes.
319. Plaintiff asked the name of the licensed agent, to which “Max” responded
320. Immediately after termination of the call, Plaintiff dialed the caller
Call Number 32
323. Upon answering the call, Plaintiff observed a several second delay from
the time of saying “hello” until a telemarketer came on the line and identified himself
324. James stated that he had a licensed agent named “Gretchen” holding on
the line and that he was going to transfer the call, but he first had some questions, and
325. The call was then transferred to a female who identified herself as
326. Drouhard then attempted to sell Plaintiff a $30,000 life insurance policy
64
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328. On January 31, 2023, at 12:21 P.M., Drouhard sent an Omaha life
insurance application that was pre-filled with the personal information provided by
329. Immediately after termination of the call, Plaintiff dialed the caller
Call Number 33
332. Upon answering the call, Plaintiff observed a 5 second delay from the
time of saying “hello”, then hard a “boink” sound, and then a telemarketer came on
the line and identified himself as “John with Senior Benefits... calling regarding a
and name.
334. Plaintiff provided “canary trap” responses to “John”, including giving the
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335. “John” then stated that Plaintiff was “perfectly qualified for final expense
benefits” and live transferred the call to a licensed insurance agent who identified
herself as Gretchen Drouhard – the same Gretchen Drouhard who attempted to sell
Plaintiff a life insurance policy the day prior during Call Number 32, supra.
336. As Drouhard began her telemarketing pitch, the call suddenly terminated.
337. Immediately upon termination of the call, Plaintiff dialed the caller
number for the Personnel Department at the University of Michigan Medical Center.
Call Number 34
340. Upon answering the call, Drouhard introduced herself again and
explained that, for reasons unknown, the call had become disconnected.
341. Plaintiff complained to Drouhard about the loud background noise and
inability to understand the caller that transferred her call to Plaintiff, to which
Drouhard explained that Family First Life uses call centers outside the USA.
342. Drouhard again began her final expense life insurance sales pitch.
343. Drouhard attempted to send her business card to Plaintiff’s cell phone
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number, but while doing so, Drouhard recognized that she had communicated with
344. Plaintiff then confronted Drouhard with the fact that Plaintiff keeps
receiving the calls marketing final expense insurance and wants to know the identity
of the call center involved so that Plaintiff may demand that they stop calling.
345. Drouhard refused to name the call center, told Plaintiff “good luck,” and
346. On the following dates and times, Plaintiff’s cellular telephone ***-***-
9671 received the following telephone calls all showing the caller identification
number of 734-228-7840:
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347. In the case of each dead air call denoted with an octothorpe (#) in
paragraph 195, supra, the calling party did not provide any identification or
348. On the following dates and times, Plaintiff’s residential telephone line
***-***-1212 received the following telephone calls all showing the caller
349. In the case of each dead air call denoted with an asterisk (*) in paragraph
197, supra, the calling party failed to allow the phone to ring at least three times in
order that Plaintiff’s voice mail system might answer and take a message, as required
by 47 C.F.R. § 64.1200(a)(6).
Confrontation Calls
350. As part of Plaintiff’s investigation into the telephone calls alleged herein,
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351. On August 15, 2022, Plaintiff telephoned and spoke with Khonsavan
identified as Call Number 17 alleged at Paragraphs 158 through 163, supra, and Call
Number 19 alleged at Paragraphs 168 through 173, supra. During the confrontation
call, Vongdara represented that the persons identified as Kevin, John Murphy, and
Mr. Zion were Vongdara’s employees. When Plaintiff told Vongdara that Plaintiff’s
telephone numbers were on the national do not call registry, Vongdara assured
Plaintiff that now that Plaintiff had purchased a life insurance policy, there would be
no further calls. Plaintiff was clear and direct to Vongdara that Plaintiff did not want
to receive telemarketing calls from any source. When Plaintiff asked Vongdara for
a copy of his written do not call policy, Vongdara stated that he did not have one.
352. On August 15, 2022, approximately one hour after Plaintiff had spoken
Zion Aydin. Zion stated that his broker (Vongdara) had called him regarding Plaintiff
having complained to Vongdara. Zion asked Plaintiff to “just forget about” the
incident. Zion claimed that he had 2 children and that his bosses were mad at him.
Zion then told an incredible story about a woman named “Helen” (whom Zion does
not know the last name of) who controls his money and pays his bills. At one point,
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Zion claimed to live in West Virginia; then changed the location to Se-ah-till-ee
353. On August 15, 2022, Plaintiff spoke with Shannon Adams over the
repetitive calls he was receiving. Adams assured Plaintiff that she would notify the
call center to remove Plaintiff’s telephone numbers from any further contact.
354. On August 16, 2022, Plaintiff received a call on his cellular telephone
identified himself as Emmanuel, but did not provide his last name. Emmanuel stated
that Shannon Adams worked for him, and that he and his unnamed partner had
notified their call center to stop calling Plaintiff. Plaintiff was able to identify
355. On January 31, 2023, at approximately 8:23 P.M., Plaintiff called the
38, supra. Upon the call being answered, Plaintiff asked to speak with “Mark”. The
called party stated that his name was “Mark.” The called party sounded identical to
the “Mark Anderson” that spoke with Plaintiff during Call Numbers 27 and 28, supra.
Plaintiff told “Mark” that Plaintiff was calling about a life insurance policy. “Mark”
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Additional Calls
356. Over the past twelve (12) months alone, Plaintiff has received over 400
the calling party utilized a false or spoofed caller identification number, the
telemarketer identified as being with “Senior Benefits” or similar generic and non-
specific entity name, and wherein the telemarketer was attempting to pre-quality
Plaintiff for “final expense” or life insurance. Through the course of discovery,
Plaintiff intends to establish that many of these calls are related to the same
defendants in this case, at which time Plaintiff will amend his claims against the
COUNT I
VIOLATION OF THE TCPA - AUTODIALER CALL
358. Each of the following Calls: 12, 15 through 23, 25 through 28, 31 through
33, and 35 through 51; were in violation of the TCPA and its implementing
without the prior express consent of the called party and there being no emergency.
71
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359. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT II
VIOLATION OF THE TCPA - RECORDED MESSAGECALL
361. Each of the following Calls: 3 and 13; were in violation of the TCPA and
a message without the prior express written consent of the called party and there
being no emergency.
362. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT III
VIOLATION OF THE TCPA - PREMATURE HANG UP
364. Each of the following Calls: 17, and 53 through 56; were in violation of
365. The aforesaid violations of the TCPA were wilful and/or knowing as is
72
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COUNT IV
VIOLATION OF THE TCPA - ABANDONED CALL
364. Each of the following Calls: 1, 2, 4 through 8, 10, 12, 15, 16, 18, 19, 21
through 27, and 29 through 33; were in violation of the TCPA implementing
a live sales representative within two (2) seconds of the called person’s completed
greeting.
365. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT V
VIOLATION OF THE TCPA - DO NOT CALL
367. Each of the following Calls: 1 through 6, and 8 through 56; were in
to a residential telephone subscriber who has registered his telephone number on the
368. The aforesaid violations of the TCPA were wilful and/or knowing as is
73
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COUNT VI
VIOLATION OF THE TCPA - NO WRITTEN DNC POLICY
370. Each of the following Calls: 1 through 56, inclusive; were in violation of
Defendants and/or Defendants’ agents failed to have a written do not call policy,
371. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT VII
VIOLATION OF THE TCPA - FAILURE TO TRAIN
373. Each of the following Calls: 1 through 56, inclusive; were in violation of
Defendants and/or Defendants’ agents failed to inform and train their personnel
engaged in any aspect of telemarketing in the existence and use of the do-not-call list.
374. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT VIII
VIOLATION OF THE TCPA - FAILURE TO RECORD DNC REQUEST
74
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376. Each of the following Calls: 1 through 56, inclusive; were in violation of
Defendants and/or Defendants’ agents failed to record the requests made by Plaintiff
377. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT IX
VIOLATION OF THE TCPA - FAILURE TO IDENTIFY
379. Each of the following Calls: 1 through 5, 7, 8, 10, 12, 13, 15, 16. 18
through 33, and 35 through 52; were in violation of the TCPA implementing
agents making the calls for telemarketing purposes failed to provide the called party
with the name of the individual caller, the name of the person or entity on whose
behalf the call is being made, and/or a telephone number or address at which the
380. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT X
VIOLATION OF THE TCPA - NO DO NOT CALL LIST
75
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382. Each of the following Calls: 1 through 56, inclusive; were in violation of
Defendants and/or Defendants’ agents making calls for telemarketing purposes failed
383. The aforesaid violations of the TCPA were wilful and/or knowing as is
COUNT XI
VIOLATION OF THE TCPA - FALSIFIED CALLER ID
385. Each of the following Calls: 1 through 5, 7, 8, 10, 13, 15 through 33, and
386. The Defendants had to take deliberate and overt action to manipulate the
therefore the aforesaid violation of the TCPA was wilful and/or knowing.
COUNT XII
VIOLATION OF THE MTCCCA
388. Each of the following Calls: 1 through 5, 7, 8, 10, 12, 15 through 21, 23,
76
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24, 26, 31 through 33, and 35 through 56; were in violation of the of the MTCCCA,
recorded message for the purpose of presenting commercial advertising and the
subscriber.
COUNT XIII
VIOLATION OF THE MHSSA
390. Each of the following Calls: 1 through 56, inclusive; were in violation of
telephone solicitation state his or her name and the full name of the organization on
whose behalf the call was initiated and provide a telephone number of the
organization on request.
77
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Court enter a judgment for Plaintiff and against the Defendants, jointly and severally,
as follows:
Count Violations
I 34
II 2
III 5
IV 25
V 55
VI 56
VII 56
VIII 56
IX 34
X 56
XI 45
A total of 424 violations at $500 per violation for damages of $212,000.00, which
amount shall be trebled because the violations were willful and/or knowing, for total
damages of $636,000.00.
78
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in the event of default judgment is the sum certain damages amount that will be
sought.
F. Interest accruing from the date of filing until paid at the statutory rate; and,
G. Such other and further relief as this Court deems necessary, reasonable,
Respectfully submitted,
79
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Case 2:22-cv-12039-DPH-JJCG ECF No. 93, PageID.970 Filed 02/02/23 Page 89 of 91
This is to advise you that FTC staff has reviewed social media posts made by Family
First Life’s business opportunity participants or representatives in December 2021. We have
determined that Family First life is unlawfully misrepresenting that consumers who become
Family First Life business opportunity participants are likely to earn substantial income.
• “Make your WEEKLY salary in ONE DAY as an Agent with Family First Life . . . .
What was your biggest paycheck in a month? -- Last month I checked on mine and it
was like $40k in a month. . . . -- What attracted you to the insurance business? -- I
think it was like a combination of multiple things. I was really burned out with covid
stuff, working at a hospital. And, my upline . . . I met him and . . . he was making
some money, really good money. And, I just didn’t really have anything to lose at
that point. So, I kind of just was like, let’s do it.” [Posted to TikTok by @winwithffl
on July 14, 2021].
• “I’ve been with Family First Life for 3 full months, okay, before joining Family First
Life, I was a nurse for 7 years. Okay, um, covid hit. I have a 5-year-old son with
cystic fibrosis, his pulmonologist took me away from patient care, so I was kind of
home all the time, and it just wasn’t the same. So, I found Family First Life, jumped
on board. . . Since jumping on board, it’s changed my life, my family’s financial
situation. Last month I did $46,000 issue pay. One month, y’all. That’s insane. So, if
you are a hard worker, if you’re young, if you’re energetic, if you’re looking for a
change and want financial freedom, let me know[.]… #financialfreedom.” [Posted to
TikTok by @meighanadams on June 5, 2021].
Case 2:22-cv-12039-DPH-JJCG ECF No. 93, PageID.971 Filed 02/02/23 Page 90 of 91
• “Hi there, my name is Lelah. If you’re like me, which many of you I’m sure are,
you’ve been significantly impacted by the pandemic. I had lost my job, my career. I
had no prior life insurance experience. I started with Family First in January. This
last weekend I had made – just in one weekend – what would have taken me 10
months at my prior job. I’m a single mom with three kids, and if I can do this,
anybody could do it. Click the link below to learn more.” [Posted to YouTube by
FFL U.S.A. on April 13, 2021].
You are responsible for the claims of your business opportunity participants and
representatives. As the FTC stated in the January 2019 Business Guidance Concerning Multi-
Level Marketing, the compensation structure of a Multi-Level Marketing entity (“MLM”) may
create incentives for its participants to make certain representations to current or prospective
participants. “As a consequence, an MLM should (i) direct its participants not to make false,
misleading, or unsubstantiated representations and (ii) monitor its participants so they don’t
make false, misleading, or unsubstantiated representations.”
Please also note that, as outlined in the Notices of Penalty Offenses Concerning Money-
Making Opportunities and Endorsements and Testimonials that was sent to you in October and
November 2021, the Commission has determined, among other things, that it is an unfair or
deceptive trade practice to make false, misleading or deceptive representations concerning the
profits or earnings that may be anticipated by a participant in your business opportunity.
(Another copy of the Notices and the associated cover letter is attached hereto). Engaging in the
conduct described in the Notices could subject you to civil penalties of up to $43,792 per
violation.
Within 48 hours, please send a message to Kati Daffan (Assistant Director) via electronic
mail at [email protected] certifying that you and your participants and representatives have
ceased making express and implied earnings claims that would be false or misleading to current
or prospective participants. If you have any questions regarding compliance with the FTC Act,
please contact Suzanne Barth at 202-326-3317 or Melissa Dickey at 202-326-2662.
Associate Director
Division of Marketing Practices