Economics IGCSE Chap 20-Firms and Production

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Economics

With Zaif Hassan Fazal


There are different ways to classify firms
• Stage of production
• Size of the firm
The stages of production
Primary sector Secondary sector
which involves which processes
the extraction the raw materials
The stages and collection of
basic raw
into finished or
semi-finished
of materials. goods.

production/
Quaternary
Sectors of Tertiary sector sector covers
which involves service industries
production the provision of
services to the
based on
knowledge
public. (information
technology, IT)
Let’s choose which sector each of the
below falls under
• Education
• Construction
• Fishing
• Tourism
• Telecommunication
• Transport
• Writing a book
• Making a PlayStation (PS) game
• Making an anime
• Agriculture
Industrial structure of economies
Some firms are in the
private sector
Ownership
of firms
Some firms are in the
public sector (state-
owner enterprises)
The size of
firms
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Three ways to
measure the size
of a firm
Three main measures of the size to
understand the size of the firm
• Number of workers
• The value of the output it produces
• Value of the financial capital it employs
Factors influencing the size of firms

Availability of Type of business


Age of the firm
financial capital organisation

Internal
economies and The size of the
diseconomies of market
scale
Small firms
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Why do some
firms remain
small?
Why do some firms remain small?

Small market Consumer Owner’s


Flexibility
size preference preference

Lack of
Government
financial Location Specialisation
support
capital
Advantages small firms have
• Flexibility – can make decisions quickly and adapt to market
conditions
• Specialisation
• Government support
• Less formalities – setting up easier
• Can cater to a niche market and charge high margins
• Customer loyalty
Disadvantages and challenges small firms
face
• High administrative costs as a percentage of their total
revenue.
• Cannot benefit from economies of scale (so low profit margin,
unable to compete with lower prices)
• Lack of funding
• Lack of expert knowledge
Causes of the growth
of firms
• Two types of growth
• Internal growth
• External growth

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Internal growth
• Internal growth – an increase in the size of a firm resulting from
it enlarging existing operations or starting new operations.
• This may involve introducing new products or diversifying.
• This is sometimes referred to as natural growth or organic
growth.
External growth

External growth – an increase in the size of a firm resulting from it merging or taking
over another firm.

The occurs through a merger or takeover

The main types of mergers are horizontal mergers, vertical mergers, and a
conglomerate.

External growth allows a firm to expand far quicker than internal growth.

However, often the control is lost to an extent.


Mergers

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Horizontal Merger
Horizontal merger
• Horizontal merger – the merger
of firms producing the same
product and at the same stage
of production.
• For example - two resort
brands merging.
• Simple definition: Same
industry, Same stage of
production
Advantages of a horizontal merger
• Greater advantage of economies of scale
• To increase market share
• Rationalisation – the two firms may not have been using all of
their resources fully. Merging could help them sell off
redundant resources. For instance, now they might need less
managerial staff.
Disadvantages of a horizontal merger
• The firm may experience diseconomies of scale
• A large firm can be difficult to control and inflexible
• The corporate cultures of the firms may clash
• Difficult to merge if they are located at different places
Examples
2017 May/June q12
The answer is D
Vertical
Merger
Vertical merger
• A vertical merger occurs when a firm merges with another firm
involved with the production of the same product, but at a
different stage of production
• Simple definition: Same industry, Different stage of
production.
• This can take the form of vertical merger forwards or
backwards
Vertical Merger Backwards
• This is a merger with a firm at an earlier stage of the supply
chain.
• For example, a retail shop selling fish products merging with a
fish can manufacturer.
• The main reason for this type of merger is to ensure an adequate
supply of good quality raw materials at a reasonable price.
• Another reason may be to restrict the access of the rival firms to
the suppliers.
Vertical Merger Forwards
• A merger with a firm at a later stage of the supply chain.
• For example when an airline may merge with a tour operator.
• When an oil company buys a chain of petrol stations.
• The main reason for this merger is to ensure there are sufficient
outlets, and the products are stored and displayed well.
• Such a merger may help with development of products.
• It may also help with marketing.
• The ability to benefit from a higher
profit margin.
• Economies of scale
The • The ability to reduce the final price
which is likely to result in higher
advantages revenue.
of vertical • Shared expertise coming together from
mergers two different stages of production.
• Access to good shelf space in outlets.
• Product development benefits.
• Marketing benefits
• Management problems – as the
managers might not be familiar with the
process at the other stage of
production.
The • As a firm grows too large, it may face
disadvantages diseconomies of scale.
of vertical • Clash of corporate culture.
mergers • Employees may lose motivation as
some of their colleagues may be laid
off.
2017 Oct/Nov Q13
The answer is A
Conglomerate Merger
Conglomerate merger
• A conglomerate merger involves the merger of two firms in
different industries where they produce different products.
• For example an education company merging with a
telecommunications company.
Advantages of a conglomerate merger
• Diversification
• Economies of scale
Disadvantages of a conglomerate
• Difficulties in coordination
The effect of mergers on consumers
• Benefits
• - Economies of scale can result in lower prices
• - Consumers may also benefit from high quality products
because of innovation.
• Drawbacks
• -However, if a firm faces diseconomies of scale, consumers
may face high prices or low quality products.
• Horizontal mergers may also reduce choices for consumers
which can result in higher prices.
Economies
of scale
Economies of scale is when the long run
average costs of a firm decreases as the
size of the firm increases.

Economies Most refer to Internal economies of scale


of scale as Economies of scale.

External economies of scale occurs when


the long run average costs decreases
because the industry is growing in size.
Diseconomies of scale
• Diseconomies of scale occurs when the long run average
costs increase as the size of the firm increases.
• This happens when firms grow too large sometimes.
• This is internal diseconomies of scale.
• External diseconomies of scale arises from an industry being
too large, causing the firms within the industry to experience
higher long run average costs.
Internal economies and diseconomies of
scale
• 1) The LRAC may increase again,
• 2) it may decrease over a large output
• 3) It may stay constant after reaching a minimum point
Buying economies

Types of Selling economies


internal
economies Managerial economies
of scale

Labour economies
Financial economies

Types of Technical economies


internal
economies R&D economies
of scale
Risk bearing economies
A farmer using a combine harvester.
Practice –
Decide the A pharmaceuticals company setting up a
laboratory to develop a Covid-19 vaccine.
type of
A supermarket chain employing an expert in
internal chocolate to place its orders with suppliers.
economies A book publisher buying a large quantity of
each of the paper.
following A soap manufacturer buying a two-minute
advertisement on national TV.
may be an
example of A car manufacturer issuing new shares
Difficulties in controlling the
firm

Internal
diseconomies Communication problems
of scale

Poor industrial relations


External economies and diseconomies of
scale
• External economies of scale occurs when the LRAC falls as a
result of efficiencies in the industry.
• External diseconomies of scale will raise the LRAC at each and
every level of output as the as a result of the inefficiencies in
the industry.
• This may happen because there are too many activities.
A skilled labour A good
force reputation

Types of Specialist
external suppliers of raw Specialist
materials and services
economies capital goods
of scale
Specialist Improved
markets infrastructure
1. What is most likely to be supplied by
small firms?
• A. Banking
• B. Film Production
• C. Shoe repair
• D. Steel
The answer is C
2. A toy manufacturer merges with a chemical
company. What type of merger is this?
• A. Conglomerate
• B. Horizontal
• C. Vertical Merger Backwards
• D. Vertical Merger Forwards.
The answer is A
3. Explain why firms decide to stay small?
(4 marks)
4. Analyse two economies of scale
(6 marks)
5. Discuss whether or not a merger between
two book publishing firms will benefit
consumers (8 marks)
Thank you!

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