Sassy Digital

Services Guide
Who we are Why are we different?
We are Sassy Digital. A no-nonsense Digital Marketing, Simply put, we take a no-nonsense approach to everything
Website Design & Branding agency for all businesses. we do. We have a small team, and we outsource everything
else to our trusted network of freelancers who work
We believe that businesses of all sizes should have the exclusively for us. Our freelancers are the best in their field -
access to the assistance and tools they need to build their from graphic designers to web developers. We only use the
brand online and generate more business. very best to bring your vision to life.We’re here to hold your
hand, give you advice and go above and beyond to help you
Sassy Digital is a marketing ‘agency’ designed to be an build a brand you love online.
extension of your team, and one of our strengths from the
beginning has been fitting seamlessly into our client’s “I set up Sassy Digital to help businesses of all sizes - whether
businesses. Sassy Digital has been managing social media you have a budget to work with us or you’re just starting out
accounts, building brands and websites for five years and in and looking for a place to find some friendly advice. It’s for
that time we have worked with a variety of talented people this reason that you’ll find a variety of free resources from us
and extraordinary brands. Here’s a few of our clients that you on our website, Instagram and by listening to our chart
might recognise. topping business podcast, The Winging It Podcast.” - Lucy,
Founder
What we offer Website Design

Branding Design

Social Media
Management

However, if you’ve got an unusual enquiry (as long as it’s marketing, web or design based) we’re pretty sure we can
help you with anything, and if we can’t, we’ll try to direct you to someone who can!
Websites
Specialising in websites that sell, we not only design beautiful websites, but we create
websites that aim to help you make more sales and generate more enquiries.

We build Shopify, Squarespace and custom Wordpress websites.

 Shopify Websites Squarespace Websites
Ideal for: new or existing ecommerce brands who want to Ideal for: Any serviced based and hospitality businesses,
stand out, generate more sales and find new customers. or bloggers!

Prices from £3,950

Prices from £2,950
+ Cost of the template

Get in touch for a quote based on your individual requirements.

Basic website starting at £3,950 includes: Basic website starting at £2,950 includes:
Design and custom coding of up to 5 basic pages and legal pages Design and build of up to 5 basic pages
Custom coded footer, and addition of your brand fonts Set up of blog
App recommendations Teaching you how to do it
Connecting your site to your mailing provider Connecting your website to Mailchimp or other mail provider
Shipping and settings set up

Pages included/content required: Pages included/content required:

Home page Delivery & Shipping Policy Home
(including shipping prices for UK, Europe,
About International if you are shipping abroad) About
Up to 5 products Privacy Policy Services/Menu/affiliate shop
FAQs/Washing and Care Cookies Policy Blog
Returns Size Guide Contact

Subscription costs post-launch Subscription costs post-launch

Basic Shopify - $29/mo Personal from £10 p/m
Shopify - $79/mo Business from £15 p/m
Advanced Shopify - $299/mo Commerce from £20 p/m
FAQ
Should I build my website on Shopify, Squarespace or How does the process work?
Wordpress?
Once you instruct us, we’ll ask you to sign our T&Cs and we’ll invoice you for a 25%
deposit that is payable on receipt. We’ll then give you a date for starting the website. By
It completely depends what your website is for and what features you require. We'd only
this point, we will already have agreed upon the type of website you require, but we’ll go
recommend Squarespace for service based businesses. This is because it's not as easily
into further detail by creating a site map so that the structure is clear. We’ll ask you for any
customisable or adaptive as Shopify or Wordpress. There's no plugins, apps, and it's harder
and all of your photos, product photography, copy, logo, colours and fonts which you’ll
to customise the design with code. That said, it's a fantastic way of getting a professional
place into a shared folder. We’ll then get started on a first draft!You’ll have two rounds of
and slick looking website for a reasonable price.
revisions within the website draft, including on any bespoke page designs which we are
doing for you.
Shopify is a platform which is specifically aimed at businesses who have products to sell.
All of their templates are built specifically to sell, and drive customers to checkout. Shopify
templates can be customised with coding and also allows you to add apps meaning you
can make your website your own! Many fulfilments centres will not work with Squarespace How long will it take to build the website?
websites, they'll work with Shopify and other more customisable websites where you can
add APIs (code that allows your website to speak to another app or your fulfilment centre)
Depending on how busy we are, we can usually complete a website in as little as 2-4
Wordpress websites are completely customisable and allow you to have a bespoke weeks from start date. However, if you are in a hurry just let us know - we love working to
website. They are significantly more expensive than a Shopify and Squarespace website, a deadline!
and this is due to the fact that we design and code these websites for you from scratch.

What do you need from me?

How involved will I be in the process?
We need the following things in order to build your website:
You can be as involved as you like! Everyone has different levels of knowledge and Branding - Logo and brand guidelines (fonts and colour)
creativity, and although we usually love website design to be a collaborative process so Photography
that you know and love your website from the start, we’re very happy to take your Copy (the text for each page, products, and prices for products)
suggestions and ideas and turn them into the website you’ve always dreamed of...even if Shipping, care and customer service information
you’re not sure exactly what it is that you want! Privacy and Cookies Policy (these are a legal requirement and your responsibility as a
business to provide - we are not solicitors so unfortunately we cannot advise on this)
Branding
We provide a couple of branding packages to those who decide to build their websites with
us on Shopify or Squarespace. Most of our clients are ecommerce businesses or
service-based businesses so we are pleased to offer two packages.
 The Capsule Collection The Print Collection
Our Capsule Collection is for budding e-commerce Our Print Collection is more suited to service based
brands. Previous clients include fashion, beauty, and businesses, but elements such a business cards can be
wellness. mix and matched with The Capsule Collection to suit your
£1500 business’ needs.
£1600
Includes: Includes:
Logo/Branding Design Logo/Branding Design
Brand Guidelines (a document that outlines how your logo Brand Guidelines (a document that outlines how your logo
should be used, your fonts and primary colours) should be used, your fonts and primary colours)
Delivery slip design (a nice surprise for your customers to Stationary Pack (Business card design, Letterhead, and
open & Instagram when they unbox their delivery!) Comp Slip/Quote Card/Delivery slip)
FAQ
Branding FAQ's

How long does it take? How many rounds of revisions do I get?

The branding process takes a minimum of two weeks from start date depending on the You get three rounds of revisions which is usually enough to get to a point where you’re
brief and complexity of designs. really happy with your branding! Any further rounds of amends will be charged at £100
per round.

How does the process work?

How involved will I be in the process?
Once you instruct us, we’ll ask you to sign our T&Cs and we’ll invoice you for a 25% deposit
that is payable on receipt. We’ll then give you a start date.Within the branding process we’ll We always like you to get really involved in the process. It’s your brand and we want you
provide you with up to three initial concepts. You will choose your favourite design from to love it and be proud of it! We’ll ask you to collaborate with us to produce a Pinterest
these three along with any other feedback that you’d like for us to tweak the design. We’ll board with lots of examples of styles, colours and fonts you like - and we’ll add plenty too.
then provide a second draft, and you’ll provide any further feedback before we provide the This makes sure we are all on the same page, and allows us to design something from the
third and final draft. By this point we are usually very close to finishing and we’ll make only outset that we know you’ll like.
very small tweaks.Once the branding design is finished, we’ll send you your logo in the
following file types; Ai, EPS, JPEG, PDF, PNGYou’ll also receive your brand guidelines along
with the final file types. This will tell you all about logo placement, your fonts and colours,
and how they should be used!
 Social
Our Social Media Management Packages are designed to help you build an engaged
customer base, generate more sales, and show off your products and services in a way that

Media
connects.

Although we have outlined some packages, based on past experience with clients, these
‘packages’ will always be tailored directly to each client which means the below prices are
simply a guideline.
 The Discovery Package The Content Package
Basic package for e-commerce brands. Package where we source and/or
create content for you
Prices from £750 a month
Prices from £1500 a month
Includes: Includes:
Creating a strategy Creating a strategy
Designing an engaging and aesthetically pleasing Designing an engaging and aesthetically pleasing
Instagram feed Instagram feed
Planning content in a calendar each week Creating, sourcing and designing all content
Posting daily on your chosen (up to 3) social media Planning content in a calendar each week
platforms Posting daily on your chosen (up to 3) social media
Designing graphics for stories/feed platforms
Instagram stories management Designing graphics for stories/feed
Instagram stories management

Bolt ons could include the following from: Bolt ons could include the following from:
+ Influencer list building - from £450 for 50 influencers + Influencer list building - from £450 for 50 influencers
+ Influencer outreach and campaign management - from + Influencer outreach and campaign management - from
£550/pm £550/pm
 Email
Our Email Marketing Packages are designed to help you build an engaged customer base,

Marketing
generate more sales, and show off your products and services in a way that connects.

Although we have outlined some packages, based on past experience with clients, these
‘packages’ will always be tailored directly to each client which means the below prices are
simply a guideline.
 On brand Automations Promotional Emails
Prices from £200 per design Prices from £200 for larger
or monthly licensing fee emails

Automations can keep customers coming back for more. The Prices from £100 for
following automations are recommended to entice customers 'Mailshots'
back - it’s easier to retain a current customer than get a new one! (small emails designed to
push a product or discount)
Please note if you choose a monthly licensing fee you will not be
able to access your Mailchimp account (and it’s also not as cost Weekly or monthly email strategy designed to engage with your
effective in the long run!) customers and make more sales.

Abandoned Cart Promote new products or blog posts

We miss you Notify your customers of sales/provide discount code
First purchase follow up Share interesting content/company news
Reward your best customers Educate or inspire your subscribers
Customer re-engagement (win back lapsed customers) Drive website traffic
Product retargeting (retarget site visitors)
ThankyouWe hope that this has answered all your questions.
If there is anything else please contact: [email protected]

@sassydigital @sassydigital