NEW

InstaMask
™

A Transforming Clay Mask Experience Patent Pending

PRODUCT: InstaMask™ Shale with Vitamin C & Aloe Vera

INCI NAME: Kaolin (and) Aluminum Silicate (and) Mannitol (and) Cellulose (and)
PVP (and) Sodium Polyacrylate (and) Hydroxypropyl Methylcellulose (and)
Aloe Barbadensis Leaf Juice (and) Ascorbic Acid

EINECS #: 310-194-1, 215-475-1, 200-711-8, 232-674-9, N/A, N/A, N/A, 287-390-8,

200-066-2

CAS #: 1332-58-7, 1327-36-2, 69-65-8, 9004-34-6, 9003-39-8, 9003-04-7,

9004-65-3, 85507-69-3, 50-81-7

WHAT IS INSTAMASK™ ?
InstaMask™ is an innovative all-in-one clay mask bead technology that will
transform into an easy to use clay mask when mixed with water. The ideal do-it-
yourself mask can be tailored by the consumer or by a secondary booster formula.
The granular form provides a user-friendly experience without the mess of mixing
powders.
KEY BENEFITS
■ Personalization Each InstaMask™ granule contains the clays, the actives and thickeners needed
■ Mess Free, Easy to Use Granules so that by adding water or another water-based liquid you end up with a perfect,
freshly made clay mask. The granules can also provide gentle exfoliation if applied
■ Preservative Free
to the skin before they are fully hydrated.
■ No Added Colorants
■ Gentle Exfoliation InstaMask™ granules function as a customizable delivery system, delivering and
■ Speed to Market protecting the active ingredients. This is ideal for actives that have traditionally
been difficult to formulate with because the granules will not need to have
■ Water Free Form for Eco-Friendly Shipping
stability in a traditional product form. Since the beads are dry, no preservatives are
■ Transforming Product Form
needed which allows for a preservative free claim. The color of the product comes
■ Potential to Deliver Actives
from the colored clays used so no added colorants are needed.
IDEAL FOR USE Build a product platform with InstaMask™ to include ancillary formulations or
■ Facial, Hand and Body Masks boosters to add to meet your consumer’s various skincare needs.
■ DIY – Personalized Blends
■ Use with Boosters or Concentrates

■ Spot Treatments or Multi-Masking

■ Spa Products

■ Preservative Free Products

■ Single Use & Travel Friendly

ENCAPSULANTS
031919
www.vantagegrp.com
 INSTAMASK™ A Transforming Clay Mask Experience

WHAT DOES INSTAMASK™ SHALE WITH VITAMIN C & ALOE VERA DO?
InstaMask™ Shale contains a green clay which is rich in zinc and copper. Clinical testing of this clay indicates a reduction of oil
without causing an oil feedback effect, and an increase of skin elasticity.
Elasticity Oiliness
0.9 ________________________________________________
________________________________________________
V 1.4
________________________________________________
0.8
0.7 ________________________________________________
V 1.2
________________________________________________
________________________________________________
Elasticity Index

________________________________________________

Sebum Index
0.6 23.3% 1.0
0.5 ________________________________________________
10.2% ________________________________________________
0.8
0.4 ________________________________________________ ________________________________________________
0.3 ________________________________________________ 0.6 26.6%
________________________________________________ 0.4
________________________________________________
0.2 V
________________________________________________ 0.2
________________________________________________
0.1
0 ________________________________________________ 0
________________________________________________
T0 T20 T2H T0 T20
Time Time
This version of InstaMask™ Shale also contains Vitamin C and Aloe Vera. This combination reinforces the activity of the clay and
provides short-term and long-term skin benefits ranging from hydration to complexion enhancement.

HOW DO I USE INSTAMASK™ ?

InstaMask™ granules are hard, but when water (or an aqueous booster) is added in a 1:1 ratio, the granules will hydrate and
soften becoming a soft paste that can easily be applied on the face. The granules should hydrate for a minimum of 2 minutes
before mixing.

Measure Desired Amount Add Water or Mix Ready to Apply Apply

Booster Formula
• Pack in Single Use or • Allow a minimum of two • Use a spatula, the end of • The longer the mask • Apply with fingers or
Multi-Use Packs minutes for the granules a make-up brush, mortar is mixed, the smoother it for a mess free application
• For Multi-Use Packs, to hydrate & pestle, etc. becomes use a make up brush or
include a scoop or • Get Creative! • To provide a gentle other type of applicator
• Advise user to wash face
a way to measure or hold a hot wash cloth exfoliation leave some • Allow the mask to dry for
to the skin to open pores granules intact 10-20 minutes
while waiting * Optional­ • Rinse
Add additional active
concentrates, natural oils or
boosters before application

TYPICAL PROPERTIES OF INSTAMASK™ SHALE WITH VITAMIN C & ALOE

Color Green to Gray
Size 500-2000 microns avg.
Recommended Use Level 100%

All data, including the formulations and procedures discussed herein, to the knowledge of Vantage, are believed to be correct, reliable and accurate. Please note, however, that Vantage does not warrant or guarantee any accuracy, reliability or completeness
of the information contained herein. It is the user’s responsibility to determine the suitability and completeness of such information for the user’s particular use (including performing any necessary confirmatory tests). Vantage is not responsible or liable for
any loss or damage that may occur from the use of this information, nor do we warrant against any patent infringement. Nothing contained herein shall be construed as providing any permission, recommendation, or inducement to practice any patented
invention without permission of the patent owner.

ENCAPSULANTS
031919
www.vantagegrp.com