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    Writing 5 A SWOT Analysis of Athlete's Warehouse

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    hazel brown
    Athlete's Warehouse is a new sports equipment store owned by Colin and Ed Power. [1] The brothers have extensive experience in sports that will help them understand customer needs. [2] Many local athletes already know Colin and Ed, reducing advertising costs. [3] Colin also owns a gym where products can be sold. However, competition is fierce and Ed is skeptical as he plans to retire. Funding is also an issue. Opportunities exist to sell higher quality products and access a variety of customers. The location is good but products may be copied and the brothers' time is limited.

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    Writing 5 A SWOT Analysis of Athlete's Warehouse

    Uploaded by

    hazel brown
    47 views4 pages
    Athlete's Warehouse is a new sports equipment store owned by Colin and Ed Power. [1] The brothers have extensive experience in sports that will help them understand customer needs. [2] Many local athletes already know Colin and Ed, reducing advertising costs. [3] Colin also owns a gym where products can be sold. However, competition is fierce and Ed is skeptical as he plans to retire. Funding is also an issue. Opportunities exist to sell higher quality products and access a variety of customers. The location is good but products may be copied and the brothers' time is limited.

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    Athlete's Warehouse is a new sports equipment store owned by Colin and Ed Power. [1] The brothers have extensive experience in sports that will help them understand customer needs. [2] Many local athletes already know Colin and Ed, reducing advertising costs. [3] Colin also owns a gym where products can be sold. However, competition is fierce and Ed is skeptical as he plans to retire. Funding is also an issue. Opportunities exist to sell higher quality products and access a variety of customers. The location is good but products may be copied and the brothers' time is limited.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views4 pages

    Writing 5 A SWOT Analysis of Athlete's Warehouse

    Uploaded by

    hazel brown
    Athlete's Warehouse is a new sports equipment store owned by Colin and Ed Power. [1] The brothers have extensive experience in sports that will help them understand customer needs. [2] Many local athletes already know Colin and Ed, reducing advertising costs. [3] Colin also owns a gym where products can be sold. However, competition is fierce and Ed is skeptical as he plans to retire. Funding is also an issue. Opportunities exist to sell higher quality products and access a variety of customers. The location is good but products may be copied and the brothers' time is limited.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    1

    A SWOT Analysis of Athlete’s Warehouse

    The University of the People

    BUS 1101 – Principles of Business Management

    Instructor Rachel Alexander

    14 December, 2021
    2

    A SWOT Analysis of Athlete’s Warehouse

    Strengths

    1. Colin and Ed have a considerable background and experience in the sports industry.

    Colin has a Ph.D. in physical education and Ed is an accomplished hockey player and runner.

    Their experience in the sports field allows them to have a better understanding of their potential

    customer’s needs.

    2. Many local athletes and sports organizations know of Colin and Ed.

    So advertisement and publicity costs can be cut down.

    3. Colin owns a gym.

    This allows the Power brothers to sell their products in the gym where most of their customers

    will likely want to purchase their products.

    Weaknesses

    1. Fierce competition from similar companies that already exist.

    2. Ed is skeptical about the idea because he is much older than Colin is getting ready to

    retire.

    3. They also do not have the right funding to pay manufacturing companies cash on

    delivery.

    Opportunities

    1. They can sell products that are of better quality than their competitors.

    2. They have a large variety of customers who are willing to pay the price for high quality

    goods.

    3. The location in which Athlete’s warehouse is set up is good for the business.
    3

    Threats

    1. Athlete’s warehouse products are imitable by other companies.

    2. Lack of time spent by the Power brothers in their company.

    3. Colin and Ed’s company strategy can be adopted by their competitors

    Word count: 232 words


    4

    References

    Written Assignment Unit 5. University of the People. (n.d.). Retrieved December 14, 2021, from

    https://my.uopeople.edu/pluginfile.php/1519768/mod_workshop/instructauthors/Unit

    %205%20Case%20Study%20--%20Athlete%20Warehouse.pdf?time=1581718667311

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