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    Argumentative Essay Assignment

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    Munny Akter Khan
    Advertising on social media is an effective method to promote products for three main reasons: 1. It helps increase customer engagement as social media allows for easy interaction between brands and consumers. 2. Social media advertising has lower costs than other marketing methods. Most platforms are free to use and ads can be targeted cost-effectively. 3. Using social media can help increase sales. Despite some negative feedback, over half of social media users report purchasing products or services they saw advertised on social platforms. Global social media ad revenues are projected to reach $138 billion by 2025.

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    Argumentative Essay Assignment

    Uploaded by

    Munny Akter Khan
    25 views5 pages
    Advertising on social media is an effective method to promote products for three main reasons: 1. It helps increase customer engagement as social media allows for easy interaction between brands and consumers. 2. Social media advertising has lower costs than other marketing methods. Most platforms are free to use and ads can be targeted cost-effectively. 3. Using social media can help increase sales. Despite some negative feedback, over half of social media users report purchasing products or services they saw advertised on social platforms. Global social media ad revenues are projected to reach $138 billion by 2025.

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    Advertising on social media is an effective method to promote products for three main reasons: 1. It helps increase customer engagement as social media allows for easy interaction between brands and consumers. 2. Social media advertising has lower costs than other marketing methods. Most platforms are free to use and ads can be targeted cost-effectively. 3. Using social media can help increase sales. Despite some negative feedback, over half of social media users report purchasing products or services they saw advertised on social platforms. Global social media ad revenues are projected to reach $138 billion by 2025.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views5 pages

    Argumentative Essay Assignment

    Uploaded by

    Munny Akter Khan
    Advertising on social media is an effective method to promote products for three main reasons: 1. It helps increase customer engagement as social media allows for easy interaction between brands and consumers. 2. Social media advertising has lower costs than other marketing methods. Most platforms are free to use and ads can be targeted cost-effectively. 3. Using social media can help increase sales. Despite some negative feedback, over half of social media users report purchasing products or services they saw advertised on social platforms. Global social media ad revenues are projected to reach $138 billion by 2025.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 5

    Advertising on social media is an effective method to promote products. Do you agree?

    Advertising (commonly abbreviated as advert or ad) is a kind of marketing that promotes a


    product, brand, or service to a target audience to generate interest, engagement, and sales.
    Advertisements appear in a variety of formats, ranging from text to interactive video, and have
    developed to become an important aspect of the app store (Adjust 2020). According to
    Deshpande (2020), social media advertising is a type of digital advertising that uses social media
    sites like Facebook, Twitter, Instagram, LinkedIn, and Pinterest to offer sponsored adverts to
    your target audience. Facebook is the most popular social media network among marketers
    throughout the world as of January 2020. According to a global poll, 94 per cent of respondents
    utilized Facebook to advertise their business, with another 76 per cent using Instagram (Statista
    Research Department 2021). In 2019, social media marketing spending in the United States is
    anticipated to reach 17 billion dollars, up over 10 billion dollars from 2014 (Statista Research
    Department 2021). Davis (2020) stated that, with 3.5 billion social media users globally, there
    are 3.5 billion reasons to develop a social media marketing plan. It is no surprise that 73 per cent
    of marketers have had success using social media in their marketing campaigns. Although
    advertising on social media allows negative feedback which may demote products, it is
    undeniable that advertising on social media is an effective method to promote products because
    advertising on social media promotes customer engagement, reduced marketing costs, and will
    bring more sales.

    First of all, using social media to advertise the company’s product can help the company to
    promote customer engagement. The reciprocal benefits of simple brand accessibility via Twitter,
    Facebook, YouTube, and other social media platforms provide for easy consumer contact and
    engaging social engagement, allowing for brand growth and broad touch over numerous
    channels. It saves a lot of time and money from the standpoint of an entrepreneur. Furthermore,
    compared to traditional approaches, using social networking sites allows business to reach a far
    larger set of customers (CommBox n.d.). According to Syntactics (2021), the primary purpose of
    social media platforms is to facilitate communication and engagement. As a result, using social
    media and advertising might inspire people to interact with business. CommBox (n.d.) stated that
    customers will find this kind of communication particularly useful since it taps into their social
    network and social time, allowing for rapid interaction with the customer care department
    without the need to make several tedious phone calls.

    Secondly, the business should use social media for advertisement because it lowers marketing
    costs. Almost all social networking sites allow business to sign up and create a profile for free,
    and any sponsored promotions the business want to invest in are quite inexpensive compared to
    other marketing methods. The business may significantly increase the conversion rates and
    eventually obtain a return on investment on the money that was initially invested by simply
    investing a short quantity of time and money (Blue Fountain Media 2020). Facebook
    advertisements are quite popular due to their high return on investment and low total cost.
    Because users share a lot of personal, demographic, and behavioural information on their
    accounts, Facebook allows advertisers to target a highly specific audience. According to SEO
    (2017) Instagram has more than 400 million users. This social media platform is extremely
    popular among the young and restless, who use it to share and personalize their images and
    videos. This group necessitates a unique strategy that incorporates more language, fun, and bling.
    Since Mark Zuckerberg bought Instagram in 2012, it has used the same ad infrastructure and
    targeting data as Facebook. This means business may save money by running a single ad that
    targets both Facebook and Instagram users.

    Last but not least advertising on social media can also bring more sales for the business.
    According to Toney (2018) despite the fact that 47% of social media users confess to buying
    anything they saw on social media once a month, the crucial word here is acknowledged. With
    over half of users saying they spend money on social media on a monthly basis, the market for
    social media transactions is still large. With social media users spending $1.6 billion each year
    on advertising, it's apparent that it's not just functioning, but also quite successful. With more
    users signing up every day, the client base – and sales – will only continue to expand. According
    to Statista (n.d.), the second-largest market under Digital Advertising is Social Media
    Advertising. The global revenue of $89.5 billion in 2019 is anticipated to rise to US$138.4
    billion by 2025.
    Although using social media for the company might be advantageous, it can also allow for
    unfavourable feedback, which can lead to product demotion. Owen (2019) claimed that with the
    internet more accessible than ever before, there are always those who seek to harm one's
    reputation. If the company is new or just getting started, business are more likely to be targeted.
    Anyone may simply write nasty comments about the business because it is so easy to react or
    participate. According to Cruz (2019) 86 per cent of individuals are hesitant to buy from a
    company that has received unfavourable online comments. Although it is allowed for negative
    feedback which leads to product demoted, we cannot ignore the fact that social media is the best
    way to advertise the product in this digital world.

    In conclusion, social media advertising is an effective method to advertise products since it


    lowers marketing costs for their business. In addition, it also helps to increases consumer
    involvement with the business organization. Most importantly, using social media for business
    can help to increase sales of the company. For these reasons, it is proven that social media
    websites have become an important platform for business organizations. Business owners should
    take the advantages of using social media for business in order to improve the performance of the
    business and at the same allow them to compete with one another in the digitalize business
    environment.
    List of References

    Adjust 2020, Advertisement, mobile advertising, meaning, The Adjust Mobile Measurement
    Glossary, viewed 23 June 2021, < https://www.adjust.com/glossary/advertisement/>.

    Blue Fountain Media 2020, 10 advantages of social media marketing for your business, viewed
    25 June 2021, <https://www.bluefountainmedia.com/blog/advantages-of-social-media-
    marketing>.

    Commbox n.d., The role of social media in customer service, a social media guide, viewed 25
    June 2021, <https://www.commbox.io/the-role-of-social-media-in-customer-service-a-social-
    media-guide/>.

    Cruz, L 2019, How social media comments impact sales: 14 important stats, Brandbastion,
    viewed 27 June 2021, <https://blog.brandbastion.com/how-social-media-comments-impact-
    sales>.

    Davis, D 2020, Social media marketing advantages and disadvantages (2021), SocialPlanner,
    viewed 23 June 2021, <https://socialplanner.io/blog/social-media-marketing-advantages-and-
    disadvantages/>.

    Deshpande, I 2020, What is social media advertising? definition, costs, best practices, benefits,
    and examples, Toolbox, viewed 23 June 2021, <https://www.toolbox.com/marketing/social-
    media/articles/what-is-social-media-advertising/#_001>.

    Owen, J 2019, 10 disadvantages of social media marketing & what to do?, Techjackie, viewed
    27 June 2021, <https://techjackie.com/disadvantages-of-social-media-marketing/#2-2-negative-
    feedback-and-tarnish-brand-name>.

    SEO 2017, Using social media for low-cost advertising, understanding eCommerce, viewed 25
    June 2021, <https://understandingecommerce.com/using-social-media-low-cost-advertising/>.

    Statista n.d., Digital advertising report 2020 - social media advertising, viewed 26 June 2021,
    <https://www.statista.com/study/36294/digital-advertising-report-social-media-advertising/>.
    Statista Research Department 2021, Social media marketing penetration in the U.S. 2013-2022,
    Statista, viewed 23 June 2021, <https://www.statista.com/statistics/203513/usage-trands-of-
    social-media-platforms-in-marketing/#statisticContainer>.

    Statista Research Department 2021, Social media platforms used by marketers worldwide 2020,
    Statista, viewed 23 June 2021, <https://www.statista.com/statistics/259379/social-media-
    platforms-used-by-marketers-worldwide/>.

    Syntactics 2021, Advantages and disadvantages of social media advertising, news & articles,
    viewed 25 June 2021, <https://www.syntacticsinc.com/news-articles-cat/social-media-
    advertising/>.

    Toney, M 2018, Social media ads can increase sales: these stats prove it, rocksdigital, viewed
    25 June 2021, <https://www.rocksdigital.com/social-media-ads-increase-sales/>.

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