Project Report-17MBAPR407

ON

A Study on Impact of Digital Marketing at Atman Technologies,Bengaluru

BY

RASHMI M S

1AY17MBA40

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

Dr. Janardhan G Shetty Chethan D
Associate professor Company Director
Dept. of MBA, AIT Atman technologies

Department of MBA

Acharya Institute of technology, Soldevanahalli,

Hesaragatta Main Road, Bengaluru

MARCH 2019
Atman
Technology Outsourcing
Atman Technologies

CERTIFICATE

This is to certify that Ms. RASHMI M S student of final year MBA bearing USN No
lA Yl 7MBA40 student of Acharya Institute of Technology, Bangalore, affiliated to
Visvesvaraya Technological University, Belagavi, she has successfully completed her
internship project titled "A Study on Impact of Digital Marketing at Atman Technologies,
Bangal<Jre" starting from 03-01-2()19 to 16-<J2-2<J19 at Atman Technologies, Bangalore.
During the period of her Project program with us she was found punctual, hardworking and
her character was satisfactory.

This project on evaluation fulfills all the stated criteria and the student' s findings are her
original work. We wish her all the best for her future endeavors.

Thanking you

Yours faithfully

Atma~ Tec . gies, Bangalore

...... AN L.OGIES
For A1 r•1.u. ·
(}
MPJ~r£~natory
Company Director

# 177, 1st Floor, 69th Cross, 5th Block, Rajajinagar, Bangalore - 560 010. Ph . : 080 - 42153389
www.atmantech no log ies.com
 ACHARYA INSTITUTE
OF TECHNOLOGY .
(Affiliated to Visvesvaraya Technolog ical Un iversity, Belagavi, Approved by AICTE, New Delh i and Accred ited by NBA and NAAC)

Date: 04/04/2019

CERTIFICATE

This is to certify that Ms. Rashmi M S bearing USN IA Yl 7MBA40 is

a bonafide student of Master of Business Administration course of the
Institute 2017-19 batch, affiliated to Visvesvaraya Technological University,
Belagavi. Project report on "A Study on Impact of Digital Marketing at
Atman Technologies, Bengaluru" is prepared by her under the guidance of
Dr. Janardhan G Shetty, in partial fulfillment of the requirements for the
award of the degree of r..1aster of Business Administration, Visvesvaraya
Technological University, Belagavi, Kamataka.

\
\
~ \4'\ 'l)J\'J

Signature of Internal Guide

tu
Signature of Principal/Dean Academics

Or. Devarajaiah R.M.

Dean-Academics
t~ :-,ARYA INSTITUTE OF TECHNOLOGY
Bengaluru-107.
Acharya Dr. Sarvepall i Radhakrish nan Road , So ladeva naha lli, Acharya PO , Benga luru 560 107, Karnataka , Ind ia • www.acharya .ac.in/ ait
• Ph +91 -80-225 555 55 Extn . • 2102 • Fa x +91 -80-237 002 42 • E-ma il pri ncipa [email protected]
 DECLARATION

I, RASHMI M S, hereby declare that the Project report entitled '' A Study

on Impact Digital Marketing at Atman Technologies" with reference to

"Atri1an Technologies, Bangalore" prepared by me under the guidance of

Dr. Janardhan G Shetty, Associate Professor of M.B.A Department,

Acharya Institute of Technology and external assist,?nce by Mr. Chethan D,

Director, Atman Technologies, Bengaluru .

I also declare that this Project work is towards the partial fulfillment of

the university Regulations for the award of degree of ·Master of Business

Administration by Visvesvaraya Technological University, Belagavi . I have

undergone a summer project for a period of twelve weeks. I further declare that
""
this Project is based on the original study undertaken by me and has not been

submitted for the award of any degree/diploma from any other University /

Institution.

Place: ~ - Signature of the student

Date .· I 1 / 4-/-10)9 ~
 ACKNOWLEDGEMENT

I wish to express my sincere thanks to our respected Principal, Dr. Prakash M

R, beloved Dean-Academics, Dr. Devarajaiah R M, and deep sense of
gratitude to Dr. M M Bagali, HOD, Dept. of MBA, Acharya Institute of
Technology, Bengaluru for their kind support and encouragement in completion
of the Internship Report.

I would like to thank Dr. Janardhan G Shetty, Associate Professor,

Department of MBA, Acharya Institute of Technology, Bengaluru and
external guide Mr. Chethan D, Director, Atman Technologies, Bengaluru,
who gave me golden opportunity to do this wonderful Project in the esteemed
organization, which helped me to learn various concepts.

Finally, I express my sincere thanks to my parents, friends and all the staff of
MBA department of AIT for their valuable suggestions in completing this
Project Report.

Place: Bengaluru RASHMI M S

Date: 11/04/2019 1AY17MBA40

 TABLE OF CONTENT

SL NO CONTENTS PAGE

1 Chapter 1. Introduction

2 1.1 .industry profile and company profile 3

3 1.2 Promoters 4

4 1.3 Vision, Mission and Objectives 4

5 1.4 Products / Services profile areas of operation 7

6 1.5 Infrastructure, 7

7 1.6 Competitors Information 8

8 1.7 SWOT Analysis 8

9 1.8 Future growth and Prospectus 9

10 CHAPTER 2. Conceptual background and Literature review

11 2.1 Theoretical background of the study 11

12 2.2 Literature review with research gap 14

13 CHAPTER 3Research Design

14 3.1 Statement of the problem 19

15 3.2 Need for the study 19

16 3.3 Objective 19

17 3.4 Scope of the study 19

18 3.5 Research methodology 20

19 3.6Limitations 20

20 3.7Chapter scheme. 20

21 Chapter 4. Analysis and Interpretation

22 Data analysis and graphs 23

23 Chapter 5. Summary of Findings, suggestions and Conclusion

24 5.1 Summary of findings 44

25 5.2 Conclusion 45

26 5.3 Recommendation/Suggestion 45

27 Bibliography 46

28 Annexure 48
 LIST OF TABLES
Table No. Particulars Page Nos.

Table-4.01 Indicating the age group 23

Table-4.02 Indicating the people involved digital marketing activities 24

Table-4.03 Indicating the statistics collected earlier than shopping the products. 25

Table-4.04 Indicating the sources of information about new products/services. 26

Table-4.05 Indicates the type of information will you collected. 27

Table-4.06 Indicating the online purchase from site. 28

Table-4.07 Indicating the type of product purchased from online. 29

Table-4.08 Indicating the statement of business growth. 30

Table-4.09 Indicating the marketing strategies. 31

Table-4.10 Indicating the digital marketing methods which are good for 32
businesses development

Table-4.11 Indicating the online advertisements noticed 33

Table-4.12 Indicating one of the desirable media. 34

Table-4.13 Indicating the goal of digital marketing. 35

Table-4.14 Indicating dealers consent towards Irrigation systems facilities 36

Table-4.15 Indicating the best method to increase the Google ranking. 37

Table-4.16 Indicating the type of SEO good for website traffic. 38

Table-4.17 Indicating the type of PPC best for business development. 39

Table-4.18 Indicating the best source of website traffic. 40

Table-4.19 Indicating preference of search engine. 41

Table-4.20 Indicating the Google is the best Search Engine for online advertising 42
 LIST OF CHARTS
Chart No. Particulars Page
Nos.

Graph -4.01 Representing the age group 23

Graph -4.02 Representing the people involved digital marketing activities 24

Graph -4.03 Representing statistics collected earlier than shopping the products 25

Graph -4.04 Representing the sources of information about new products/services 26

Graph -4.05 Represents the type of information will you collected 27

Graph -4.06 Representing the online purchase from site 28

Graph -4.07 Representing the type of product purchased from online. 29

Graph -4.08 Representing the statement of business growth. 30

Graph -4.09 Representing marketing strategies. 31

Graph -4.10 Representing the digital marketing methods which are good for 32
businesses development.

Graph -4.11 Representing the online advertisements noticed. 33

Graph -4.12 Representing one of the desirable media. 34

Graph -4.13 Representing the goal of digital marketing. 35

Graph -4.14 Representing the best digital marketing channel for business. 36

Graph -4.15 Representing the best method to increase the Google ranking 37

Graph -4.16 Representing the type of SEO good for website traffic 38

Graph -4.17 Representing the type of PPC best for business development. 39

Graph 4.18 Representing the best source of website traffic. 40

Graph -4.19 Representing preference of search engine. 41

Graph -4.20 Representing the Google is the best Search Engine for online 42
advertising.
 EXECUTIVE SUMMARY

This project was conducted at Atman Technologies in Rajajinagar, Bengaluru. The topic
chosen is to carry out a project report work on "Study on the impact of digital marketing at
Atman Technologies, Bengaluru". Atman technology is an 8 year old enterprise with
international IT enabled net development, mobile app improvement, digital marketing and
related businesses. As the IT and service sector is becoming more competitive in the market,
Atman needs to restructure and diversify the business level to meet the competitive needs of
consumers in the field of IT and service sector. Atman needs to look at Indian customer`s
perceptions, their usefulness and needs in the context of so called global competition. Atman
is one of the companies in the field of digital marketing that wants to study consumer needs,
their impact levels, and their impact levels. This is the main reason to switch to another
company.

The major purpose of the project is to evaluate the impact of marketing activities, awareness,
benefits and practicality, and to analyze the relationship between satisfaction and
recommendations on ITI digital marketing in its survey. Descriptive studies were performed
with a sample size of 100 selected using the random sampling method. Self-designed
questionnaires were used to collect data from consumers. Consumers are satisfied with digital
marketing activities and they strongly encourage others to receive digital marketing.

1
 CHAPTER 1

INTRODUCTION

2
INTRODUCTION:
A section level position is an open gateway offered by a business to potential representative,
a called partner, a part of the network, and a part of the network Most short lived positions
keep going for at whatever time assignment between 10 weeks.

It is a fantastic opportunity to work with Atman Technologies. In this affiliation it allowed

me to take a chance to take in the working of an affiliation recalling the changing game plan
of the advanced business condition.

Being a MBA under study represented represent able authority in showcasing go shock
chance to understand various things for all goals and reason.

1.1INDUSTRY PROFILE:

The Indian IT sector has an awesome popularity and brand value in the worldwide markets.
The IT sector includes the software area and statistics technology allows offerings (ITES).
The Indian IT enterprise also includes business process Outsourcing (BPO) industry. India is
an affordable market destination for software development and IT & ITES offerings.

Origin and History:

The adventure of Indian IT enterprise started out in 1974, when Burroughs, the principle
body manufacturer, presented Tata Consultancy services to export programmers for the set up
of gadget software for its US customer. However the scenario became very bad. The Indian
IT industry changed into commenced by way of a Bombay based employer which entered the
business with the supply of programmers to IT organizations distant places.

In 1984, a few strategic reforms were made and taken into consideration as it as an enterprise.
Within the same year, Indian government introduced a policy, new pc coverage which
consists of a package of slashed import tariffs on hardware and software program. And the
policy consequently recognizes the software program exports as 'delicensed enterprise'.
Delicensed industry is eligible for financial institution finance, free from the license allow
and to installation offshore units of overseas corporations in India.

1.1.1MPANY PROFILE:

Company Name: Atman Technologies

Establishment: 2008

3
Head Quarters: Bengaluru

Company Director: Chethan D

Category: Private

Industry: Information Technology and Services

Size: 51-200

Registered Address: Bhashyam circle, RajajiNagar, Bengaluru - 560010, Karnataka

Company Website: http://www.atmantechnologies.com/

1.1.2 NATURE OF BUSINESS:

Atman technology is eight year vintage organization and has global IT enabled web
development, mobile app development, digital marketing offerings and its affiliated
undertakings. Atman operating in three predominant facilities worldwide America, United
Kingdom and INDIA. We are able to provide effective, coordinated and decisive IT offerings
throughout 3 continents.

Atman Bangalore India is provides

1. Web Development
2. Mobile App Development
3. Digital marketing Services

1.2ROMOTERS
Company Name: AksaTech Solutions Private Ltd.
Company Category: Unlimited Company
1.3VISION, MISSION AND QUALITY POLICY
Vision:
Our purpose is to apprehend your business goals and to be taken into consideration a
extensive arm of your enterprise your victory is a measure of our achievement.
Mission:
We focus on developing smooth, efficient, and effortless answers for our clients with nice
coverage.
Quality Policy:
We additionally guarantee fast turnaround time, without any compromise on gr

4
1.3.1 SERVICE PROFILE:
1. Web Development:
Atman provides solutions based on internet offerings, website improvement and E-trade.
Atman is familiar with the marketplace already has finished more than one projects involving
net offerings. We've an extensive variety of e-commerce answers and services these days.
We've got a broad range of E-trade solutions and services. The tremendous feedback which
we obtain from this is a critical component for our success. Alternatively the high-quality
comments that our clients get hold of motivations to set up stronger relationships with us.
Our services are:
a) Defining which business methods may be enabled thru internet services. This improves
interactions throughout divisions, with customers.
b) Defining the structure and gear for growing net services.
c) Implementing web offerings.

2. Mobile App Development:

We've got usually supplied excellent in elegance provider in cellular app improvement
services till the date. When you select Atman, you are partnering with maximum fee Atman
hires the maximum wise, expert and tech savvy cell apps developers. Our builders have
extensive information of principal platforms or frameworks. Android apps stay in an
exceptionally fragmented multi-tool global. The API regulations are less strict, over one
hundred dedicated builders, designers, and innovative engineers. Satisfactory assurance
trying out is greater extensive. We cope with it
3. Digital marketing Services:
Internet marketing offerings is also known as digital marketing services that are an individual
of a character. Its miles a price effective way to reach international audience. Every enterprise
is precise. a hit net advertising and marketing campaign calls for strategic planning, which
involves know-how the enterprise and advertising and marketing goals of the purchaser, on-
line market and information. Our group of internet advertising experts is adept with the
modern-day and finest net advertising and marketing strategies: search engine optimization,
pay according to click on, affiliate advertising, Social Media Optimization, Press launch /
Article Writing, social media advertising and email advertising.
a) Seo offerings:
We offer high high-quality and skilled SEO in Bangalore at green expenses in order to well in
shape your fee range. Businesses and people in and around Bangalore will accumulate at
green rate variety fees. SEO in Bangalore are frequently customized in step with your specs,

5
we do on website and offline page promoting approaches and build your net website online
compete the local marketplace.
Our seo services in Bangalore includes,
a. key-word and key word studies associated with your agency.
b. We offer you a very particular Pre seo evaluation compare before beginning the number
one search engine optimization services like at the web and rancid-line Optimizations.
c. On the internet optimization: we are going to endorse modifications to your net internet site
on line primarily based at the out of keyword assessment and therefore our guidelines create
your net internet website online search greater useful.
e. According to month twice search engine optimization critiques that will help you display
our search engine optimization services overall performance.

b) Search Engine Optimization:

SEO in Bangalore includes optimizing your website online, filing your web page to
directories, getting your website listed with the aid of engines like google, managing pay-
consistent with-click on campaigns, writing and dispensing optimized press releases and
articles, the usage of blogs and RSS, advertising thru an associate program, and much greater.
We at SEM business enterprise in Bangalore provide an modern and upgraded SEM services
to meet the ever changing net world. Our search Engine advertising corporation Bangalore
professional will provide you the provider and make your internet site cross on pace with the
web world. The SEM organization Bangalore crew operates under the guidance of
experienced and successful search Engine Optimizers.

c) Social Media Marketing:

Social Media marketing is an imperative a part of aggressive search engine optimization
techniques and key to driving visitors. As SERPS (along with Google and Bing) comprise
social data on results pages, the feedback and social shares your content ignites will be vital
to catching clicks.
Domesticate robust social enterprise groups with social media advertising and marketing
solutions to create manufacturers, nurture advocates and pressure sales. Whether or not your
commercial enterprise is B2B or B2C, social media advertising will help spread the word
concerning your nice services and products. We're going to now not handiest get the word
out, but we are able to manage your social media bills, update content and track the
consequences, leaving you free to run your business. Social media is the more recent way to
unfold the phrase concerning your products or services.

6
 d) E-mail marketing:
It is turning into the handiest way to attain out to customers & potentialities. Even as it
expenses very much less, it presents numerous different flexibility. Our e mail advertising
services provide entire e mail marketing campaign control from making plans, targeting,
implementation and reporting of excessive-impact electronic mail advertising campaigns.
Our crew is especially skilled to layout mailers for higher reaction price. With our know-
how you may maximize the reaction from your target market without diluting your emblem
fee. We carry out e-mail blasting service excellent tuning at each degree to maximize the
effect.
Our team of search engine optimization professionals ensures you an assured top ten seek
engine ranking on Google, Yahoo and Bing for the related keyword phrases. When
customers merchandise to get products or use a carrier they want to comprehend it may be
worth of the money and time they pay on it.

1.4 SERVICES PROFILE AREAS OF OPERATION

It works in three main centers universal USA, UK and INDIA. RajajiNagar, Bangalore -
560010, India.
1.5 INFRASTRUCTURE FACILITIES:
a) Land and buildings: Company leases land and buildings for production purposes

b) Electricity: Countries has enough of electricity to prevent power problems causing

companies to use generators to provide power facilities

c) Labor Facilities: The Company provides food facilities, tourist facilities and other labor
facilities.

d) Production Facilities: Production Department Companies provides facilities such as air

conditioning

e) Rest Rooms for employees

f) Parking facility

g) Security

h) Clean house keeping

7
1.5 COMPETITORS:
a) Spreadon Technologies Private Ltd, Bangalore
b) Chromosome Network Private Ltd, Bangalore

1.6 SWOT ANALYSIS:

STRENGTH

1. The company has adopted latest technology for operation.

2. The greatest strength of Atman is its highly skilled and committed employees.
3. Large infrastructure & manufacturing facilities.
4. Strong research and development.

WEAKNESS
1. Sometimes Lack of resources which is on time at the project delivery in company.
2. Lack of demand from the corporate companies.
3. Lack of aggressive marketing and dependence on market.

OPPORTUNITY
1. The company has links and small branches which are situated in different parts of USA
Thus, the company can expand its business in USA, which is a potential market for
Corporate.
2. Low cost skilled labor for Graduate fresher`s provides an opportunity for the company
for producing quality goods economically and efficiently.

THREAT

1. Rising cost of Human recourses.

2. Threat from spurious component manufactures.
3. Technological inequality among foundries.
4. Industries heavily rely on non-renewable resource.
5. Increasing competition

8
1.4 FUTURE GROWTH AND PROSPECTS:

Aksatech schooling control system having self organizing records systematizes combination
useful resource records (ERP) gadget with included useful resource definition (ERP) device
with integrated procedure with advanced status quo and domain professionals within the
training zone.

Atman schooling management automation gadget is decided on enfranchisement and

Auditing. They may be marketplace driven and have a world consciousness. They have a set
of standards for their established order and their packages. Analytical and Logical abstracts of
the technique might be monitored in AksaTech EMS.

9
 CHAPTER 2

CONCEPTUAL BACKGROUND AND LITERATURE

REVIEW

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2.1CONCEPTUAL BACKGROUND

Marketing:

Marketing includes advertising or sales, or products or marketing to consumers. Marketing

involves the promotion, sale and provision of products to consumers or other companies.

Digital Marketing:

Meaning:

Digital marketing is a collective name for advertising activity performed on line, as

antagonistic to conventional advertising through print media, stay promotion, television and
Radio.

The world's largest business group is a component of the company's business, whose core
business is advertising, digital marketing industry is a direct importance of the global
marketing industry is a direct importance of the global experience accurate targeting and
excellent reporting.

Definition:

According to Kotler and Armstrong (2009): Digital marketing is a form of direct marketing
which links consumers with sellers electronically using interactive technologies like emails,
websites, online forums and newsgroups, interactive television, mobile communications
etcetera.

2.1.2 TYPES

1. Affiliate marketing: It's miles vision as a sheltered, strong and simple approach for
showcasing through on-line level. This is due to a lack of dependability concerning pals
which can create new clients. Lawful methods may additionally provide some insurance
in opposition to this; however there are constraints in recovering any misfortunes or
venture. However this, subsidiary showcasing permits the brand to put it on the market
towards littler distributers, and web sites with littler visitors.

2. Search Engine Optimization (SEO): As a web advertising method, the search, search
engine natural seek results. search engine optimization can intention exceptional sorts of
search, which include photographs, local, video, instructional, news, and enterprise actual
vertical search engines like google. Engine optimizing a internet site may additionally

11
 contain modifying its contents, HTML and associated coding to both growth and
decreasing the relevance. Promoting a site to increase the wide variety of again hyperlinks
or inbound links, social bookmarking, and listing submission is the search engine
optimization method.

3. Search Engine Marketing (SEM): SEM is a form of internet advertising that includes
the promoting of websites by way of growing their visibility in seeks engine effects
pages. In seek engine outcomes pages or use pay consistent with click listings.

3.1 Pay per click (PPC): It is also called cost per click, is an internet advertising model
used to advertise to advertisers when the ad is clicked. It is defined simply as
advertisement with search engines, advertisers typically. Content sites commonly load a
fixed price per click rather than use a bidding system. PPC display advertisements, also
known as banner ads, are shown on websites or search engine results with related content
that have agreed to show ads.

a) Flat rate PPC: The advertiser and publisher/seek engine agree upon a fixed amount
with a view to be paid for each click. The publisher has made the most of the value in step
with click on or CPC primarily based on the value of that click on an excessive amount
of.

b) Bid-Based PPC: It is commonly utilized in Google Adwords, bid in a pay-in keeping

with-click auction to help protect your investment at the top of the search results.

4. Social Media Marketing (SMM): while we use social media channels (facebook, Twitter,
Pinterest, Instagram, Google+, and so on.) to marketplace. The term 'digital advertising and
marketing' has a number of advertising and marketing aspects as it helps one-of-a-kind
channels. it's far a process techniques are made and completed to attract in visitors for a
website or to gain a distinct website the usage of distinct social media structures.

5. Online Display Ads (ODA): It can be visible in a wide range of various codecs and carries
such texts, photos, flash, video and audio. The forty million people related to the internet
each month. it's miles a show of advertising and marketing is a kind of advertising and
marketing that is located on web sites. it is also feasible to feature the proper format because
it will help to make the most of the medium.

a) Video

b) Expendables: flash documents that expand while the user interacts on mouse over

12
c) Overlays: ads that appear and it's miles feasible to dispose of a near button;

d) Sponsorship: consisting of a emblem or adding a brand to the design of an internet web

page. so one can pick out the right form of advert, the Interactive marketing Bureau has made
a trendy ad Unit show Portfolio that works as a guiding principle that may be accompanied
via the creative.

6. Mobile Marketing (MMT): Mobile advertising through SMS has grown. Andreas Kaplan
defines cellular advertising and marketing as any advertising interest completed as a cell
device. cell advertising thru SMS has grown but, the cellular operators, the SMS has grow to
be the most popular branch of the mobile advertising enterprise, with numerous hundred
million advertising SMS in Europe and Asia as a brand new channel to attain the purchaser
sent out every month.

7. Email Marketing: In its broadest feel, each email dispatched to purchaser, capability
customer might be taken into consideration electronic mail advertising and marketing. It's far
normally performed with the assist of e-mail; request enterprise e mail marketing can be
performed or sold at a current consumer database. Extensively, the time period is usually
used to consult the message to the patron and the purchaser, to encourage customer loyalty
and repeat enterprise adding commercials to email messages dispatched by different
businesses to their clients.

BENEFITS

1. Worldwide attain: Internet site permits you to discover new markets and exchange for
just a small funding global.

2. Lower fees: A well planned and efficiently focused digital advertising marketing
campaign.

3. Traceable, measurable consequences: By way of measuring on-line advertising with net

analytics and an online metrics tool, it is less difficult to look how effective your marketing
campaign becomes. You will receive distinctive data approximately the usage of your
internet site in response for your advertising. Web analytics can be set up to peer exactly how
a good deal you earn with digital approaches.

4. Personalization: in case your customer database is connected in your website, go to the

internet site. You have to make an activity with offers. It's far greater crucial than just an
excellent process or a job for you.

13
5. Openness: you are conscious that the social media isn't well suited with the content
material of your website and that you may use it as a social community and have get
admission to a social community.

6. Social Forex: at the net, those campaigns can win social currency.

7. Stepped forward Conversion quotes: if you have an internet site, your clients are just a
few clicks faraway from creating a purchase. In contrast to other media wherein humans
name, make smartphone calls or go to a shop.

2.2 LITERATURE REVIEWS:

1. Rajiv Kaushik (2016): Digital advertising and marketing has grown in recent years in
India. People have different points of view in this. The digital advertising has a massive
capacity to boom in commercial enterprise. Blessings including extra emblem reputation
and higher brand loyalty may be achieved through effective virtual media plan. The
digital advertising and marketing campaign enables reduce charges, increase incoming
traffic and enhance ranking in search engines.

2. Darshana Bhagowati & Dev Malya Dutta (2018): In trendy digital advertising has good
sized use in various sectors. The effect of digital media has end up increasingly more
crucial some of the younger aspirants in better education and mainly. Forty nine percent
of the company's active via the cellphone gadgets.

3. M. Suginraj (2017): Digital marketplace growing in India, daily it's far obvious that
digitization is achieved at high speed. All reviews and surveys are ongoing round the
world. Indian youngsters have a completely friendly era. Cell gadgets are anticipated to
attain approximately three billion gadgets worldwide. So you have greater people the use
of smartphones, capsules and different mobile devices, and the capacity of the mobile
cellphone marketplace keeps to develop.

4. Mayank Yadava, Yatish Joshib & Zillur Rahmanc (2015): Gaining knowledge of
articles on social media and cellular cellphone packages will help develop an know-how
of mobile social utilization through using mobile social media for diverse corporation
advertising and marketing. This article focuses on the significance of cellular social
media packages and develops treasured ones Insights into cell social media that is of
outstanding fee for the cell advertising of the future.

14
5. Kannan P K (2017): the usage of this framework we have the unresolved questions in
every area identified above the benefit from the research we have purposely synthesized
the research troubles at a high stage to stimulate more special and precise research. There
are several essential contributions inside the location of statistics systems, operations
control and economics

6. Lambrecht A & Misra K (2016): Tested the query of ways a great deal content material
need to be unfastened and while companies should charge a price. They found that
corporations can growth sales with the aid of flexibly adjusting the quantity of content
material they offer against a price rather than setting a static pay wall as many content
material providers do. The power depends on the heterogeneity in consumer demand and
consequently may be dynamic.

7. Jena A (2017): Purchaser choice inside the virtual retail environment on empirical
observe about on-line purchasing in India. He observed that maximum of the respondents
have been largely determined to be glad with their on line buy revel in. It was mentioned
by each the pupil’s respondents and the personal area employees that the existence of the
wide sort of merchandise and brands is the most essential characteristic of internet retail
save for creating a buy.

8. Lamberton, C & Stephen, A. T. (2016): In exercise, we're at a factor in practice in

which we are hastily getting into a “post digital” world in advertising, where the
questioning that became parted into a “digital” and “traditional”. Digital marketing is
simply marketing, truly due to the fact almost all advertising and marketing sports a
company would possibly take into account now will have a few sort of virtual factor. this
article offers insights about the manner this area has evolved, as our attitude on DSMM
has increasingly more highlighted its transformational electricity in enterprise and
customer existence

9. Charles Gibson (2018): The reason of this study is to look at the first-class digital
advertising and marketing techniques, via a radical, in-intensity overview of literature
professional areas. The literature pointed digitally within the route of combining
technology with many factors of traditional advertising

10. Jyotiram Gaikwad, Manojkumar; Kate, Parikshitkumar Hiralal (2016): E-

advertising and marketing is an aggregate of digital technology which differentiate your
products & services from competition. E-advertising and marketing consists of direct

15
 response advertising & oblique advertising and marketing factors. On this, paper writer
mentioned instructing discussed methods and their use in current enterprise state of
affairs. The writer finds out that by the use of distinct E-marketing technique,
conventional method of advertising and marketing. They changed due to the door step
provider for patron.

11. Priti Jeevan (2015): The case study evaluation of Flipkart.com has taken an array of
digital and on-line advertising and marketing strategies to prevail and make it huge in the
digital marketing quarter. The virtual marketing subject. digital advertising goes to be top
of the entrepreneurs, and they're looking for modern approaches to marketplace on-line,
lessen cost consistent with lead, growth click on thru charges and conversion fees, and
discover what's hot in digital marketing.

12. Priyanka Pradhan, Dr. Devesh Nigam & Dr. C.K. Tiwari (2018): E-trade, electronic
structures, cellular marketing, E-advertising and marketing and many different studies
areas. There are clean studies gaps inside the area of virtual advertising and marketing, to
fill the space, there's there. The use of different methods inside the area of the methods
causes the capability to conduct research single author’s questions and filling the studies
gap in this field.

13. Eisenbeiss, M., Wilken, R., Skiera, B., & Cornelissen, M. (2015). The additional
effectiveness, the found differences in the attention that purchasers have paid for the cut
price stage relative to the day deal-of-the-day time constraint.

14. P. Sathya (2017): At the present time, still for tiny business owner at the present time,
still having a totally small enterprise proprietor at the present time. Digital advertising can
attain something extra if it can be this kind of gadgets pills, clever phones, TVs, laptops,
media, social media, email and different merchandise services.

15. Dr. Amit Singh Rathore, Mr. Mohit Pant & Mr. Chetan Sharma (2017): Digital
advertising and marketing which includes search engine optimization, SEM, content
marketing, social media advertising, social media optimization, email direct advertising
and marketing, display advertising and marketing, e-books, optical disks and games.
Those are getting more and more not unusual on this year. FB and the increasing use of
social media are growing new opportunities for virtual marketers to attract the clients
through virtual platform.

16
16. Narayanan, S, & Kalyanam, K. (2015). They used a regression discontinuity method to
investigate the effect of the location at the effectiveness of the search for advertisements.
They showed a function of greater critical for smaller commercials.

17. Guoying Zhang, Alan J. Dubinsky, Yong Tan, (2013): Blogs will generate or sell
digital form credos to search for presentations of receipts, particularly for customers and
different supporters who're searching out revel in. as an example, as an on line revision,
particles will become part of the advertising economy.

18. Hanna, Rohm, Crittenden, (2011): As advertising and marketing dynamics wishes to
know about online advertising and marketing and programs the way to work efficaciously
with performance measurement signs. As marketplace dynamics round the world trade in
get right of entry to mass media and social media audiences advertising and marketing
communications plan.

19. Hanssens, D. M., & Pauwels, K. H. (2016). As new digital gadgets and technologies
evolve, destiny studies desires to focus on how can strengths to broaden. Sustainable
competitive gain, benefit marketplace share, and growth customer fairness and emblem
equity.

20. Afrina Yasmin, Sadia Tasneem, Kaniz Fatema (2015): Nowadays, even for small
commercial enterprise proprietors there's a totally reasonably-priced and green way to
marketplace his / her products or services. Digital advertising and marketing has no
barriers. enterprise can use some other devices consisting of smartphones, pills, laptops,
tv, recreation consoles, digital billboards, and media along with social media, SEO,
motion pictures, content, electronic mail, and greater. Media to identify the high-quality
course for using up digital advertising and marketing overall performance.

17
 CHAPTER 3

RESEARCH DESIGN

18
3.1 STATEMENT OF THE PROBLEM

The main goal of the project is to know the impact of Digital Marketing and also study the
expectation of the different consumers from these digital marketing channels, method and
also it tell about the utility to of digital marketing methods in business development.

Atman Technologies is the eight year older organization which has international IT enabled
in web development, mobile app development, digital marketing services and its affiliated
undertakings.

As the digital marketing sector is becoming more competitive in market hence Atman
Technologies must need to restructure and diversify its level of operations for meeting the
competitive needs of consumers in the areas of IT and digital marketing. The Atman
Technologies must check the awareness, its utility and the wants of Indian consumers in the
so called context of global competition.

This study mainly gives effectiveness of the preferences of convenient methods and channels
in Digital marketing.

3.2 NEED FOR THE STUDY

Impact plays a major role in the market activities of a firm. Hence the industry in India has a
special strategically positioned to provide the best upgraded services to fulfill the needs of
consumers.

The impact of digital marketing is undertaken by Atman Technologies can be measured and it
will find out if there is any deficiency in the process as well as the connection towards the
current situation.

3.3OBJECTIVES:

1. Be aware of digital marketing methods.

2. Examine the impact on digital marketing and its channels.

3. Evaluate customer engagement in digital marketing.

3.4 SCOPE OF THE STUDY:

a) This is limited to Atman Technologies, Bengaluru. Project information was collected

from department of marketing.

19
 b) The study also helped to understand about various techniques used for the digital
marketing in Atman Technologies.

c) The scope of the study is increased by conducting the research.

d) This study is helps the employees who are already working in an organization and its
scope of the study helps for the future research and the future development in a
company.

e) This study helps to understand the digital marketing channels in digital marketing.

3.5 RESEARCH METHODOLOGY:

Data Sources: Primary data and Secondary data

Area of research: Bangalore.

Research instruments: Questionnaire

Sample unit: The customer who use digital marketing services.

Sample method: Simple Random Sampling.

Sample size: 100 customers

3.6 LIMITATIONS

1. The study was limited to professionals and master graduates.

2. The sample size of the questionnaire was 100.

3. Some respondents did not respond properly to the questionnaire

4. Some of the data was kept confidential.

3.8 CHAPTER SCHEME:

1. Chapter 1 includes advent, industry profile and business enterprise profile: Promoters,
vision, mission, nice policy, products / offerings profile regions of operation,
infrastructure facilities, competitors’ data, SWOT evaluation, future growth and
possibilities

2. chapter 2 includes Theoretical heritage of the study, Literature assessment with

studies gap
20
3. Chapter three includes announcement of the problem, need for the examine,
objectives, Scope of the observe, studies methodology, Hypotheses, obstacles,
bankruptcy scheme.

4. Chapter four includes analysis and interpretation of the information- gathered with
relevant tables and graphs. Consequences obtained by using the the use of statistical
tools should be covered.

5. Chapter five includes findings, end and hints / guidelines

21
 CHAPTER 4:

ANALYSIS AND INTERPRETATION

22
4.1ANALYSIS AND INTERPRETATION:

1. Age group of the respondents

Table: 1

Particulars Frequency Percentage

20-30 68 68%
30-40 37 37%
40-50 12 12%
Total 100 100%

Data interpretation: The above pie chart it's far clean that 58% of respondents are the age
institution of 20-30, 32% of respondents are the age institution of 30-forty and 10% of
respondents are the age group of forty-50.

Graph:1

Age

40-50
10%

30-40
32% 20-30
58%

Inference: The younger generation is highly involved in digital marketing activities more
than the other age group of people.

23
2. People involved digital marketing activities

Table:2

Particulars Frequency
Yes 90
No 10

Total 100

Data interpretation: From the above pie chart it is clear that 90% of the respondents are
involved in digital marketing activities and 10% of respondents are not involved.

Graph:2

Marketing activitities

No
10%

Yes
90%

Inference: From the pie we will come to understand that big quantity of respondents worried
in advertising activities.

24
3. Statistics collected earlier than shopping the products

Table:3

Particulars Frequency Percentage

Yes 95 95%
No 5 5%
Total 100 100%

Data interpretation: From the above pie chart it is clean that 95% respondents accumulate
statistics before buying the goods and 5% of the respondents do now not gather facts before
purchasing the products.

Graph:3

No
5%

Yes
95%

Inference: From the result its miles clean that most of the people collect statistics before
shopping a product

25
4. Sources of Information about new products/services

Table:4

Particulars Frequency
Family 10
Friends 30
Advertisement 40
News 13
Other sources 7
Total 100

Data interpretation: The above graph it tells that the 10% of respondents collect
information from family, 30% from friends, 40% from advertisements, 13% form news and
7% from other sources before purchasing the products.

Graph:4

45
40
40
35
30
30
25
20
15 13
10
10 7
5
0
Family Friends Advertisement News Other sources

Inference: The pie chart gives the data that advertisement is the source that provides
information about of Information about new products or services in purchasing.

26
5. The type of information will you collected

Table:5

Particulars Frequency
Price 26
Quality 32
Attributes 10
Quantity 11
Customer's experience 21
Total 100

Data interpretation: From the table we can come to know that 26% of price, 32% of quality,
10% of attributes, 11% of quantity and 21% of customer experience the information is
collected from the respondents.

Table:5

35 32
30 26
25 21
20
15 11
10
10
5
0
Price Quality Attributes Quantity Customer's
experience

Inference: From the outcome we can come to know that respondents are concerned about
quality of the product and service.

27
6. Purchased from an online site

Table:6

Particulars Frequency
Yes 81
No 19
Total 100

Data Interpretation: From the above Pie chart it is clear that 81% of the respondents
purchase and 19% of the respondents do not purchase online.

Graph: 6

Online Purchase
Yes No
19%

81%

Inference: From the above consequences it's far clean that maximum of the respondents buy
from on line websites.

28
7. The type of product purchased from online

Table: 7

Particulars Frequency
Electronics 22
Automotive 11
Gifts 17
Sport equipments 19
Toys 2
Kitchen items 2
Fashion accessories 11
Travel products 13
Books 3
Total 100

Data interpretation: From the given information 22% of the respondents purchase
electronics, 11% purchase automotives, 17% purchase gifts, 19% purchase sport equipments,
2% purchase toys, another 2% purchase kitchen items, 11% purchase fashion accessories,
13% purchase travel products and 3% purchase books in online sites.

25 22
19
20 17
13
15 11 11
10
2 2 3
5
0

Inference: From the results we can come to know that most of the respondents purchase
electronic items from online sites.

29
8. The statement "Social media helps in business growth" agree with

Table: 4.08

Particulars Frequency
Strongly agree 60%
Agree 20%
Neither agree nor disagree 12%
Disagree 5%
Strongly disagree 3%
Total 100%

Data interpretation: From thee above outcome it is clean that 60% of the respondents
strongly agree, 20% agree, 12% neither agree nor disagree, 5% disagree and 3% strongly
disagree.

Graph: 4.08

70
60
60

50

40

30
20
20
12
10 5 3
0
Strongly agree Agree Neither agree Disagree Strongly
nor disagree disagree

Inference: Maximum of the respondents powerfully agrees that social media helps in
increase of the business.

30
9. The most effective marketing strategies for businesses

Table: 4.09

Particulars Frequency
Networking events 8
Internet marketing 25
Social media marketing 32
Advertisement campaigns 15
Email marketing 15
Face to face 5
Total 100

Data interpretation: The above graph determines that 32% of respondents assume that
social media advertising, 25% of internet marketing, 15% of classified ads campaigns, 15%
of email advertising and marketing, eight% of networking occasions and 5% of face to face
are the only advertising techniques for businesses.

Graph: 4.09

Face to face 5

Email marketing 15

Advertisement campaigns 15

Social media marketing 32

Internet marketing 25

Networking events 8

0 5 10 15 20 25 30 35

Inference: Most of the respondents sense that social media marketing is handiest marketing
method for business.

31
10. The Digital marketing methods which are good for businesses development

Table: 4.10

Particulars Percent
Yes 95
No 5
Total 100%

Data interpretation: The above Pie Chart it is clear 95% of the respondents think that digital
marketing channels are good for businesses development and 5% of respondents do not.

Graph: 4.10

Yes No

5%

95%

Inference: Greater wide variety of respondents feels that digital advertising is the coolest
channel for growing the enterprise

32
11. Online advertisements noticed

Table: 4.11

Particulars Percentage
Yes 92%
No 8%
Total 100%

Data interpretation: The above pie chart it is clear that 92% of the respondents notice
advertisements and 8% of the respondents do not notice advertisements.

Graph: 4.11

8%
Yes No

92%

Inference: Large number of people watched advertisements and it is a good sign for digital
marketing

33
12. One of the desirable media.

Table:4.12

Particulars Frequency
Radio 4
TV 34
Online 48
Newspaper 11
Others 3
Total 100

Data interpretation: From the above graph it is clear that 48% of the respondents give more
importance, 34% for TV, 11% for newspapers, 4% for radio and 3% for others media.

Graph: 4.12

60

50 48

40
34

30

20
11
10
4 3
0
Radio TV Online Newspapers Other

Inference: The result gives readability that most of the importance that's given to the media
is online.

34
13. The goal of digital marketing

Table: 4.13

Particulars Frequency
Increase sales/revenue 28
Improve brand awareness 19
Convert leads 15
Stand out from competitors 13
Increase website traffic 11
Total 100

Data interpretation: From the above graph it is clear that 28% of respondent`s goal of
digital marketing is to increase sales/revenue, 19% for improving brand awareness, 15% for
converting leads, 13% or standing out from competitors and 11% for increasing website
traffic.

Graph: 4.13

Increase website traffic 11

Stand out from competitors 13

Convert leads 15

Improve brand awareness 19

Increase sales/revenue 28

0 5 10 15 20 25 30

Inference: The main purpose of the digital marketing is increasing sales and revenue.

35
14. The best digital marketing channel for business

Table:4.14

Particulars Frequency
Social media 36
Website 16
Email 14
Display/banner ads 12
Mobile app 11
Content marketing 11
Total 100

Data interpretation: From the outcome it is clear that 36% of the respondents think social
media as good channel of digital marketing, 16% of website, 14% of email, 12% of
display/banner ads, 11% of mobile app and 11% of content marketing.

Graph: 4.14

40 36
35
30
25
20 16
14
15 12 11 11
10
5
0

Inference: The graph clearly tells that social media is best channel for digital marketing in
current days.

36
15. The best method of digital marketing to increase the Google ranking

Table: 4.15

Particulars Frequency
Search engine optimization 42
Pay per click 12
Google Adwords 16
Social media marketing 30
Total 100

Data interpretation: From the data we can come to know that 42% of SEO, 12% of PPC,
16% of Google of Adwords, 30% of Social media marketing can increase Google ranking to
the website.

Graph: 4.15

45 42
40
35
30
30
25
20
16
15 12
10
5
0
Search engine Pay per click Google Adwords Social media
optimization marketing

Inference: The above final result tells that search engine optimization the fine approach to
boom the Google site visitors of the website.

37
16. The type of search engine optimization is good for website traffic

Table: 4.16

Particulars Frequency
White hat SEO 96
Black hat SEO 4
Total 100

Data interpretation: From above table the results tell that 96% of white hat SEO is good
and 4% of black hat SEO is good for website traffic.

Graph: 4.16

White hat SEO Black hat SEO

4%

96%

Inference: From the above table it clear white hat search engine optimization is better than
black hat search engine optimization.

38
17. The type of Pay Per Click best for business development.

Table: 4.17

Particulars Frequency
Bid PPC 82
Flat rate PPC 18
Total 100

Data interpretation: The above table certainly explains that 82% of them consider bid pay
per click and 18% trust flat pay in keeping with click on.

Graph: 4.17

Bid PPC

18% Flat PPC

82%

Inference: Large number of respondents agrees that Bid pay per click is the best method to
develop the business than flat rate pay per click.

39
18. The best source of website traffic

Table: 4.18

Particulars Frequency
Paid 68
Organic 32
Total 100

Data interpretation: The result tells that 68% of respondents believe in paid traffic and 32%
of the respondents believe in organic traffic.

Graph: 4.18

Paid
Organic
32%

68%

Inference: The facts from above Pie chart the records convey that paid site visitors are the
high-quality supply of traffic in digital marketing.

40
19. The following search engines that prefer the most for digital marketing activities

Table: 4.19

Particulars Frequency
Google 83
Bing 10
Yahoo 4
Ask.Com 3
Total 100

Data interpretation: From the above data respondents rated 83% of Google, 10% of Bing,
4% of Yahoo and 3% of Ask.com as search engines that they preferred for digital marketing
activities.

Graph: 4.19

90 83
80

70

60

50

40

30

20
10
10 4 3
0
Google Bing Yahoo Ask.Com

Inference: From the records we will come to understand that Google is the dominating
search engine for virtual advertising activities.

41
20. The Google is the best Search Engine for online advertising

Particulars Frequency
Strongly agree 80
Agree 10
Neither agree nor disagree 7
Disagree 2
Strongly disagree 1
Total 100

Data interpretation: The 80% of the respondents strongly agree, 10% of agree, 7% of
neither agree nor disagree 2% of disagree and 1% of strongly disagree that Google is the best
search engine for online advertisement.

Graph:20

90
80
80
70
60
50
40
30
20
10
10 7
2 1
0
Strongly agree Agree Neither agree Disagree Strongly
nor disagree disagree

Inference: The respondents strongly agree that Google is the great seek engine for on-line
advertising other than any search engines like google.

42
 CHAPTER 5:

FINDINGS, CONCLUSION AND SUGGESTIONS

43
5.1 SUMMARY OF FINDING

1. The younger era is extraordinarily involved in virtual advertising and marketing sports
greater than the alternative age group of human beings.

2. The chart will help to understand that huge quantity of respondents involved in marketing
activities.

3. The end result its miles clean that most people gather facts in advance than shopping for a
product

4. The pie chart gives the statistics that commercial is the supply that offers statistics about of
records about new products or services in shopping.

5. The outcome we can come to recognize that respondents are worried approximately first-
rate of the product and issuer.

6. The consequences it is clean that most of the respondents buy from online websites.

7. The maximum of the respondents purchase electronic devices from on line websites.

8. The respondents strongly agree that social media helps in increase of the company.

9. The social media advertising is best advertising method for commercial enterprise.

10. The virtual advertising is the excellent channel for developing the industrial organization

11. Wide variety of people watched commercials and it is a great sign for virtual advertising
and marketing and advertising

12. The end result offers readability that maximum of the importance it's given to the media
is online.

13. The precept cause of the virtual advertising is increasing income and revenue.

14. The social media is great channel for digital advertising and marketing in contemporary
days.

15. The search engine optimization the first-class method to growth the Google site visitors
of the internet site.

16. The white hat search engine optimization is better than black hat SEO.

44
17. The Bid pay in step with click on is the awesome technique to make bigger the industrial
organization than flat rate pay according to click.

18. The paid visitors are the terrific supply of visitors in virtual advertising.

19. The dominating seek engine for virtual advertising activities is Google.

20. Google is the first-class search engine for on-line marketing apart from any serps.

5.2 CONCLUSION:

In this study, the effectiveness of digital marketing analysis was conducted at Atman
Technologies, Bengaluru. The analysis was on the impact of digital marketing based on data
collected from the questionnaire used with respect to digital marketing activities in the
company.

The globe is being added digital, and all organizations are at present enjoying digital
occurrence. Marketing, SEO, web site design, net banner commercials, paid searches, search
engine marketing, affiliate marketing, mobile advertising, e-mail marketing, social media
control, social media advertising and so forth. The critical aspect to hold in thoughts is that
they may be all approximately the equipment and structures, and each entrepreneurs are both
cozy with their options.

The analysis of this project report explains major fluctuations in digital marketing activities.
The outcome shows that the implication of digital marketing is increased and improved in
every industry.

5.3 Suggestions / Recommendations:

a) Do some local search marketing.

b) Optimize the website for humans and search engines.

c) Engage in link building.

d) Take advantage of keywords.

e) Send emails that let them know about new promotions, specials and products.

f) Monitor your online reputation.

g) Use online networking sites to build a bigger network.

45
 h) Get more attendees with Facebook, Instagram, Youtube Events

i) Speaking of social media, it’s time to build a better social strategy.

j) Try social media ads.

5.4 Bibliography

1. Dr. Dave Chaffey Digital Marketing Excellence and Digital Marketing: Strategy,
Implementation and Practice. In 2004

2. Rajiv Kaushik (2016): Digital Marketing in Indian Context, International Journal of

Computational Engineering & Management, Vol. 19 Issue 2, March 2016

3. Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda.

International Journal of Research in Marketing, 34(1), 22-45

4. Darshana Bhagowati & Dev Malya Dutta A study on literature review for identifying the
factors impacting digital marketing International Journal of Sales & Marketing
Management Research and Development Vol. 8, Issue 3, Aug 2018, 1-8

5. M. Suginraj (2017): Growth of Online Marketing in India. International Journal of

Research in Management & Business Studies. Vol. 4 Issue 3 (SPL 1) Jul. - Sept. 2017

6. P. Sathya (2017): A Study on Digital Marketing and its Impact. International Journal of
Science and Research, Volume 6 Issue 2, February 2017

7. Mayank Yadava, Yatish Joshib, Zillur Rahman (2015): Mobile social media: The new
hybrid element of digital marketing communications. Published by Elsevier Ltd

8. Priti Jeevan (2015): A Study on Digital Marketing - A Case Study with Special
Reference to Flipkart , National conference on E-Learning, E business and E
Governance, SIMS, January 24, 2015

9. Charles Gibson (2018): Title: The Most Effective Digital Marketing Strategies &
Approaches. International Journal of Scientific and Research Publications, Volume 8,
Issue 2, February 2018,

10. Hanna, Rohm, Crittenden, (2011): “We’re all connected: The power of the social media
ecosystem”, Business Horizons, Volume 54, Issue 3, Pages 265–273, May–June 2011.
11. Jyotiram Gaikwad, Manojkumar; Kate & Parikshitkumar Hiralal (2016): E-Marketing: A
modern approach of business at the door of consumer. CLEAR International Journal of
Research in Commerce & Management. Sep 2016, Vol. 7 Issue 9, p56-61. 6p.

12. Priyanka Pradhan Dr. Devesh Nigam & Dr. C.K. Tiwari (2018): Digital Marketing &
SMEs: An Identification of Research Gap via Archives of Past Research. International
Journal of Applied Engineering Research ISSN 0973-4562 Volume 13, Number 8 (2018)

13. Dr. Amit Singh Rathore, Mr.Mohit Pant & Mr.Chetan Sharma (2017): Emerging trends
in digital marketing in India. International Conference on Innovative research in Science,
Technology and Management, January 2017.

14. Lamberton, C & Stephen, A. T. (2016). A thematic exploration of digital, social media,
and mobile marketing: Research evolution from 2000 to 2015 and an agenda for
futureinquiry. Journal of Marketing, 80(6), 146-172

15. Afrina Yasmin, Sadia Tasneem & Kaniz Fatema (2015): Effectiveness of Digital
Marketing in the Challenging Age, International Journal of Management Science and
Business Administration Volume 1, Issue 5, April 2015, Pages 69-80

16. Hanssens, D. M., & Pauwels, K. H. (2016). Demonstrating the value of marketing.
Journal of Marketing, 80(6), 173–190

17. Guoying Zhang, Alan J. Dubinsky, Yong Tan, 2013 “Impact of Blogs on Sales
Revenue”, International Journal of Virtual Communities and Social Networking, Vol .3,
Pg 60-74.

18. Goel, D. (2016, December 22). Title: What factors affect Digital Marketing?

19. Narayanan, S, & Kalyanam, K. (2015). Position effects in search advertising and their
moderators: A regression discontinuity approach. Marketing Science, 34(3), 388–407

20. Eisenbeiss, M., Wilken, R., Skiera, B., & Cornelissen, M. (2015). What makes deal-of-
the-day promotions really effective? The interplay of discount and time constraint with
product type. International Journal of Research in Marketing, 32(4), 387–397

a. Websites:

1. www.AksaTech.com

2. www.Atmantechnologies
3. http://dx.doi.org/10.1287/mnsc.2015.2383

4. www.wikipedia.com

Annexure

Name:

Gender: Male: Female:

Age: 20-30 Years: 30-40 Years:

40-50 Years: > 50 Years:

Occupation: Student

Professional

5. Are you involved in digital marketing activities?

a) Yes

b) No

6. How do you get information about products/services?

a) Friends

b) Family

c) Advertisements

d) News

e) Other sources

7. Do you collect the information before purchasing the product?

a) Yes

b) No

8. What type of information will you collect?

 a) Price

b) Quality

c) Attributes

d) Quantity

e) Customer's Experience

9. Did you ever purchase from an online site?

a) Yes

b) No

10. If yes, then what type of product/ service did you purchase online?

a) Electronic

b) Books

c) Travel Products

d) Fashion accessories

e) Kitchen and Home items

f) Toys

g) Sports equipments

h) Health and Beauty Products

i) Gift

j) Automotive

11. How much do you agree with this statement? "Social media helps in business growth"

a) Strongly agree

b) Agree

c) Neither agree nor disagree

d) Disagree
 e) Strongly disagree

12. What are the most effective marketing strategies for businesses?

a) Networking events

b) Internet marketing

c) Social media marketing

d) Advertisement campaigns

e) Email marketing

f) Face to face

13. Do you think digital marketing methods are good for businesses development?

a) Yes

b) No

14. Do you ever notice advertisement online?

a) Yes

b) No

15. Mention one from of media, which you give more importance?

a) Radio

b) TV

c) Online

d) Newspaper

e) Others

16. What is the goal of digital marketing?

a) Increase sales/revenue

b) Improve brand awareness

c) Convert leads
 d) Stand out from competitors

e) Increase website traffic

17. Which is the good digital marketing channel for business?

a) Social media

b) Website

c) Email

d) Display/banner ads

e) Mobile app

f) Content marketing

18. Which is the best method of digital marketing to increase the Google ranking?

a) Search engine optimization

b) Pay per click

c) Google Adwords

d) Social media marketing

19. Which type of search engine optimization is good for website traffic?

a) White hat SEO

b) Black hat SEO

20. Which type of Pay Per Click is best for business development?

a) Bid PPC

b) Flat PPC

21. Which is best source of website traffic?

a) Paid

b) Organic
22. Which of the following search engine you prefer the most for digital marketing
activities?

a) Google

b) Bing

c) Yahoo

d) Ask.com

23. Google is the best search engine for online advertising

a) Strongly agree

b) Agree

c) Neither agree nor disagree

d) Disagree

e) Strongly disagree

24. Search engine optimization plays a major role in Digital Marketing?

a) Strongly agree

b) Agree

c) Neither agree nor disagree

d) Disagree

e) Strongly disagree
 ACHARYA INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MBA

PROJECT(17MBAPR407) -WEEKLY REPORT

ACHARYA

NAME OF THE STUDENT: Rashmi M S

INTERNAL GUIDE: Dr. Janardhan G Shetty
USN : lA Yl 7MBA40
COMPANY NAME: Atman Technologies, Bangalore

EXTERNAL INTERNAL
WEEK WORK UNDERTAKEN GUIDE GUIDE
SIGNATURE SIGNATURE
Jrd Jan 2019 - 9 th Industry Profile and Company
TR" '"ln1n
JUll kV J. .7 Profile
Preparation of Research
10th Jan 2019 -
17th Jan 2019
instrument for data
collection 0-~;9-
18th Jan 2019 -
25 th Jan 2019

26 th Jan 2019 -
Data collection
p~ i
2ndFeb 2019
Analysis and finalization
of report c/.fl:-
~
Jrd Feb 2019 - 9 th
Findings and Suggestions
Feb 2019

10th Feb 2019 -

Conclusion and Final Report
16th Feb 2019

For ATM.A.N T~C~JPGIES

(Y1/~
Authorised Signatory
Company Seal