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    EDP Pr-7 (CM6I - 92 Ankita Adam)

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    02 - CM Ankita Adam
    The document discusses two surveys of the digital marketing industry in India. The WATConsult survey analyzes trends in the industry and finds it is dominated by large players and expected to grow at 27% annually. 56% of respondents plan to increase budgets, with social media being most popular. Turnover is Rs. 16,500 crores but skilled labor shortage could impact growth. The SocialBeat survey also finds strong growth at 32% annually and increasing budgets, with turnover expected to reach Rs. 25,000 crores by 2022. Both note digital marketing does not cause physical pollution but must ensure ethical practices to avoid spreading misinformation. [/SUMMARY]

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    EDP Pr-7 (CM6I - 92 Ankita Adam)

    Uploaded by

    02 - CM Ankita Adam
    83 views4 pages
    The document discusses two surveys of the digital marketing industry in India. The WATConsult survey analyzes trends in the industry and finds it is dominated by large players and expected to grow at 27% annually. 56% of respondents plan to increase budgets, with social media being most popular. Turnover is Rs. 16,500 crores but skilled labor shortage could impact growth. The SocialBeat survey also finds strong growth at 32% annually and increasing budgets, with turnover expected to reach Rs. 25,000 crores by 2022. Both note digital marketing does not cause physical pollution but must ensure ethical practices to avoid spreading misinformation. [/SUMMARY]

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    EDP Pr-7(CM6I_92 Ankita Adam)

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    The document discusses two surveys of the digital marketing industry in India. The WATConsult survey analyzes trends in the industry and finds it is dominated by large players and expected to grow at 27% annually. 56% of respondents plan to increase budgets, with social media being most popular. Turnover is Rs. 16,500 crores but skilled labor shortage could impact growth. The SocialBeat survey also finds strong growth at 32% annually and increasing budgets, with turnover expected to reach Rs. 25,000 crores by 2022. Both note digital marketing does not cause physical pollution but must ensure ethical practices to avoid spreading misinformation. [/SUMMARY]

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views4 pages

    EDP Pr-7 (CM6I - 92 Ankita Adam)

    Uploaded by

    02 - CM Ankita Adam
    The document discusses two surveys of the digital marketing industry in India. The WATConsult survey analyzes trends in the industry and finds it is dominated by large players and expected to grow at 27% annually. 56% of respondents plan to increase budgets, with social media being most popular. Turnover is Rs. 16,500 crores but skilled labor shortage could impact growth. The SocialBeat survey also finds strong growth at 32% annually and increasing budgets, with turnover expected to reach Rs. 25,000 crores by 2022. Both note digital marketing does not cause physical pollution but must ensure ethical practices to avoid spreading misinformation. [/SUMMARY]

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Practical 7 :

    Survey industries of your stream, grade them according to the


    level of scale of production, investment, turnover, pollution to
    prepare a report on it

    Digital Marketing Industry : WATConsult

    Introduction:
    The WATConsult Digital Marketing Industry Survey is an annual report
    that provides an in-depth analysis of the Indian digital marketing
    industry. The survey was conducted online, with a sample size of over
    500 marketing professionals across various industries, including e-
    commerce, FMCG, and automotive. The survey covered various
    aspects of the industry, such as digital marketing trends, emerging
    technologies, and consumer behavior. The data was analyzed using
    statistical tools and techniques to provide insights into the digital
    marketing industry in India.
    Industry Scale of Production:
    The digital marketing industry in India is dominated by large players
    such as WATConsult, iProspect India, and Webchutney, who have
    established themselves as leaders in the market. According to the
    WATConsult survey, the industry is expected to grow at a rate of 27%
    CAGR by 2025, driven by the increasing adoption of digital
    technologies by businesses.
    Industry Investment:
    Investment in digital marketing has been on the rise, with businesses
    increasingly allocating more resources to digital channels. The
    WATConsult survey found that 56% of the respondents plan to increase
    their digital marketing budgets in the coming year, with social media
    marketing being the most popular channel. However, investment in

    1
    digital marketing still lags behind traditional marketing channels such
    as TV and print, indicating that there is still room for growth in the
    industry.
    Industry Turnover
    The digital marketing industry in India has a turnover of around Rs.
    16,500 crores, according to the WATConsult survey. The industry is
    expected to continue growing at a rapid pace, driven by the
    increasing adoption of digital technologies by businesses. However,
    the survey found that there is a lack of skilled professionals in the
    industry, which could hinder its growth in the coming years.
    Industry Pollution
    The digital marketing industry does not produce physical pollution, as
    it is a service-based industry. However, it is important to note that
    digital marketing can contribute to the spread of misinformation and
    fake news, which can have a negative impact on society. Therefore,
    it is important for businesses to ensure that their digital marketing
    efforts are ethical and responsible.

    Digital Marketing Industry : Social Beat


    Introduction:
    The digital marketing industry has been growing rapidly in recent
    years, driven by the increasing adoption of digital technologies by
    businesses. In India, the digital marketing industry is expected to reach
    Rs. 25,000 crore by 2022, according to the SocialBeat Digital Marketing
    Industry Survey. This report provides an overview of the survey,
    including its methodology, results, and recommendations for
    businesses operating in the digital marketing industry.

    2
    Industry Scale of Production
    The digital marketing industry in India is dominated by large players
    such as Social Beat, iProspect India, and WATConsult, who have
    established themselves as leaders in the market. According to the
    SocialBeat survey, the industry is expected to grow at a rate of 32%
    CAGR by 2022, driven by the increasing adoption of digital
    technologies by businesses.
    Industry Investment
    Investment in digital marketing has been on the rise, with businesses
    increasingly allocating more resources to digital channels. The
    SocialBeat survey found that 64% of the respondents plan to increase
    their digital marketing budgets in the coming year, with social media
    marketing being the most popular channel. However, investment in
    digital marketing still lags behind traditional marketing channels such
    as TV and print, indicating that there is still room for growth in the
    industry.
    Industry Turnover
    The digital marketing industry in India has a turnover of around Rs.
    16,500 crores, according to the WATConsult survey. The industry is
    expected to continue growing at a rapid pace, driven by the
    increasing adoption of digital technologies by businesses.
    Industry Pollution
    The digital marketing industry does not produce physical pollution, as
    it is a service-based industry. However, it is important to note that
    digital marketing can contribute to the spread of misinformation and
    fake news, which can have a negative impact on society. Therefore,
    it is important for businesses to ensure that their digital marketing
    efforts are ethical and responsible.

    3
    Conclusion:
    In conclusion, the WATConsult Digital Marketing Industry Survey
    provides valuable insights into the Indian digital marketing industry,
    highlighting its scale of production, investment, turnover, and ethical
    considerations. The industry is expected to continue growing at a
    rapid pace, driven by the increasing adoption of digital technologies
    by businesses. However, there are still challenges that need to be
    addressed, such as the skills gap in the industry and the need for
    ethical and responsible digital marketing practices.
    Overall, businesses operating in the digital marketing industry should
    pay attention to the trends and insights provided by the WATConsult
    survey to stay competitive and meet the needs of their target
    audience. By investing in digital marketing, focusing on social media,
    upskilling their employees, and ensuring ethical and responsible
    practices, businesses can capitalize on the opportunities presented
    by the digital revolution and contribute to the growth of the industry
    in India.

    Total Marks Obtained Sign of Teacher


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