APPENDIX GA36d

LEVEL 7 ASSESSMENT SPECIFICATI

Student name:       Student ID number:

Programme: MBA

Module: Entrepreneurship
Contribution to
Module code: IIBM7002 50%
Overall Module
Assessment (%):
Lecturer: Dr. Sarath Buddhadasa Internal Verifier: Mr. Ravi
Edirisinghe

Assignment Title: Analysis of an Word count (or 3000 (+/- 10%)

Entrepreneurship model equivalent):

Submission 03rd March 2023 Return date of

deadline: provisional marks
& written feedback:
All written assessments, where practical and possible, must be submitted via
Submission
Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this
method:
assessment specification into Turnitin or it will match many similarities with
other students’ submissions.)
Alternative submission method (if applicable):
Late submission of the assessment will result in a late penalty mark.
Penalties for late submission: Up to one week late, maximum mark of 50%.
Over one week late, 0%. Only the Extenuating Circumstances Panel may
approve a change to submission dates.

Academic Academic honesty is required. In the main body of your submission you must
honesty / give credit to authors on whose research and ideas your work is based.
referencing: Append to your submission a reference list that indicates the books, articles,
etc. that you have used, cited or quoted in order to complete this assessment.

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 Module Learning Outcomes
(from module syllabus)
1. Critically apply and evaluate concepts and knowledge about enterprise and entrepreneurship from
a range of perspectives: for example, as an entrepreneur, intrapreneur, support provider or policy
maker.

TASK DESCRIPTION
Select a successful entrepreneur in Sri Lanka, who initiated a business operation after the year 1960

 Write a detailed essay, analyzing, evaluating and concluding on:

a) The business initiation and development from an economic, social and cultural perspectives.
b) The skills, characteristics/attributes and behaviors of the entrepreneur.
c) The strategic and succession planning process adopted.
d) The issues confronted, unique management strategies and techniques used to address the
issues.
e) How the external support, including individuals and support institutions, was utilized for business
development?
f) Sources of finance used and cash management.

GUIDELINES TO STUDENTS

1. The word count for the assignment (essay) should be 3000 words (+/- 10%). The word count does
not include the bibliography, any contents list or appendices.
2. Selection of the entrepreneur should be approved by the module leader to ensure appropriate fit and
to avoid several students working with the same example. Summary details about the selected
entrepreneur must be provided in writing to the module leader before starting writing the assignment;
the module leader must provide permission to use the chosen entrepreneur.
3. All references and citation shall use Harvard Referencing Style. You are expected to present your
critical analysis and the decisions while referring to theoretical concepts utilized.
4. The assignment should be typed using 1.5 spaces between lines in 12 Times New Roman point-font.
5. An electronic version of your assignment should be submitted via learning management system on
or before the submission date.
6. This is an individual assessment (Coursework).
7. University rules will be strictly applied in the event of academic misconduct and late submission.
8. Students are required to follow the instructions in the general assignment guidance document

Use the Standard Turnitin Submission Title.ie: UWTSDStudentID-ModuleCode-ComponentNumber Eg:

1718100-IIBM4005-C1

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 GUIDANCE FOR STUDENTS IN THE COMPLETION OF
TASKS
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.

1. Engagement with Literature Skills

Your work must be informed and supported by scholarly material that is relevant to and focused on the
task(s) set; you should make use of scholarly reviews and primary sources, as appropriate (for example,
refereed research articles and/or original materials appropriate to the discipline).You should provide
evidence that you have accessed a wide range of sources, which may be academic, governmental and
industrial; these sources may include academic journal articles, textbooks, current news articles,
organisational documents, and websites. You should consider the credibility of your sources; academic
journals are normally highly credible sources while websites require careful consideration/selection and
should be used sparingly. Any sources you use should be current and up-to-date, mostly published within
the last five years or so, though seminal/important works in the field may be older. You must provide
evidence of your research/own reading throughout your work, using correctly a suitable referencing system,
including in-text citations in the main body of your work and a reference list at the end of your work.

Guidance specific to this assessment: Where applicable, relevant literature should be used and
referenced correctly to support the author’s arguments.

2. Knowledge and Understanding Skills

At level 7, you should be able to demonstrate a systematic understanding of knowledge, and a critical
awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of
your academic discipline, field of study or area of professional practice, with a comprehensive
understanding of techniques applicable to your own research or advanced scholarship. Your work must
demonstrate your growing mastery of these concepts, principles, current challenges, innovation and
insights associated with the subject area. Knowledge relates to the facts, information and skills you have
acquired through your learning. You demonstrate your understanding by interpreting the meaning of the
facts and information (knowledge). This means that you need to select and include in your work the
contemporary concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be
able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will
also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each
should be complete and detailed, with comprehensive coverage.

Guidance specific to this assessment: Analysis of theories should be applied to the entrepreneur model
along with the learning points

3. Cognitive and Intellectual Skills

You should be able to: evaluate critically current research and advanced scholarship in the discipline;
evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses;
deal with complex issues both systematically and creatively to make sound judgements in the absence of
complete data. Your work must contain evidence of logical, analytical thinking, evaluation and synthesis.
For example, to examine and break information down into parts, make inferences, compile, compare and
contrast information. This means not just describing what! But also justifying: Why? How? When? Who?
Where? At what cost? At all times, you must provide justification for your arguments and judgements.
Evidence that you have reflected upon the ideas of experts within the subject area is crucial to you
providing a reasoned and informed debate within your work. Your choice of methodologies to gather data
and information must be rigorously defended. Furthermore, you should provide evidence that you are able
to make sound judgements and convincing arguments using data and concepts. Sound, valid, persuasive
conclusions are necessary and must be derived from the content of your work. Where relevant, alternative
solutions and recommendations may be proposed.

Guidance specific to this assessment: Entrepreneur management styles should be identified with
convincing arguments.

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4. Practical Skills
At level 7, you should be able to demonstrate originality in the application of knowledge, together with a
practical understanding of how established techniques of research and enquiry are used to create and
interpret knowledge in the discipline. This includes acting autonomously in planning and implementing tasks
at a professional or equivalent level, originality in tackling and solving problems, and decision-making in
complex and unpredictable contexts or situations.

You should be able to demonstrate mastery of the leading edge subject-related concepts and ideas as they
relate to real world situations and/or particular contexts. How do they work in practice? You will deploy
models, methods, techniques, and/or theories, in those contexts or circumstances, to assess current
situations, perhaps to formulate plans or plausible, justifiable recommendations to solve problems, or to
propose new models, or to create artefacts, which may be innovative and creative, thereby demonstrating
your understanding of how the boundaries of knowledge are advanced through research and/or application.
This is likely to involve, for instance, the use of real world artefacts, examples and cases, the application of
a model within an organisation and/or benchmarking one theory or organisation against others.

Guidance specific to this assessment: The skills, characteristics, attributes and behaviours of the
entrepreneur should be clearly articulated with justifications

5. Transferable Skills for Life and Professional Practice

Your work must provide evidence of the qualities and transferable skills necessary for postgraduate-level
employment in circumstances requiring sound judgement, personal responsibility and initiative in complex
and unpredictable professional environments. This includes demonstrating: the independent learning
ability for continuing professional development to advance existing skills and acquire new competences of
a professional nature that will enable you to assume significant responsibility within organisations; that you
can initiate and complete tasks, projects and procedures, whether individually and/or collaboratively, to a
professional level; that you can use appropriate media to effectively communicate information, arguments
and analysis in a variety of forms for a variety of audiences; fluency of expression; clarity and effectiveness
in presentation and organisation. Work should be coherent and well-structured in presentation and
organisation.

Guidance specific to this assessment: The essay must be well presented format using correct grammar
and spelling. There must be evidence of excellent written communication skills.

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 STUDENT FEEDBACK FORM
This section details the extent to which the assessment criteria are demonstrated by you, which in turn determines
your mark. The marks available for each category of skill are shown. Lecturers will use the space provided to
comment on the achievement of the task(s), including those areas in which you have performed well and areas that
would benefit from development/improvement.

awarded
available

Marks
Marks
Generic Assessment Criteria

1. Engagement with Literature Skills

. 20

Where applicable, relevant literature should be used and referenced correctly to

support the author’s arguments.

2. Knowledge and Understanding Skills

20

Analysis of theories should be applied to the entrepreneur model along with the
learning points

3. Cognitive and Intellectual Skills

20

Entrepreneur management styles should be identified with convincing arguments.

4. Practical Application Skills

30
The skills, characteristics, attributes and behaviours of the entrepreneur should be
clearly articulated with justifications

5. Transferable Skills for Life and Professional Practice

10

. The essay must be well presented format using correct grammar and spelling.
There must be evidence of excellent written communication skills.

Late Submission Penalties (tick if

Assessment Mark (Assessment marks are subject to ratification at the appropriate) Yes
Exam Board. These comments and marks are to give feedback on module work Up to 1 week late (50% Max) %
and are for guidance only until they are confirmed. ) Over 1 week late (0%)

Page 5 of 9
GENERIC ASSESSMENT CRITERIA

Level 7
In accordance with the Framework for Higher Education Qualifications, at the end of Level 7 students should be able to demonstrate: a systematic understanding of
knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of their academic discipline or area of
professional practice; a comprehensive understanding of techniques applicable to their own research or advanced scholarship; originality in the application of knowledge,
together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline; conceptual
understanding that enables the student to evaluate critically current research and advanced scholarship in the discipline to evaluate methodologies and develop critiques of
them and, where appropriate, to propose new hypotheses. They will be able to deal with complex issues both systematically and creatively, make sound judgements in the
absence of complete data, and communicate their conclusions clearly to specialist and non-specialist audiences. They will demonstrate self-direction and originality in
tackling and solving problems, and act autonomously in planning and implementing tasks at a professional or equivalent level to continue to advance their knowledge and
understanding, and to develop new skills to a high level. They the qualities and transferable skills necessary for employment requiring the exercise of initiative and personal
responsibility; decision-making in complex and unpredictable situations/professional environments; and the independent learning ability required for continuing professional
development.

Level 7 GOOD to VERY

SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
Engagement Little or no Poor engagement Engagement with Engagement with Engagement with Engagement with Exceptional
with literature evidence of with essential a very limited an appropriate a wide range of an extensive range engagement with an
(including current reading and/or reading. No range of relevant range of research- research-informed of relevant and extensive range of
research, reliance on evidence of wider and credible informed literature, literature, including credible literature, relevant and
referencing, inappropriate reading. Reliance sources. Some including sources sources retrieved informed by the credible literature,
academic sources. on inappropriate omissions and retrieved independently. latest research. informed by the
conventions and Views and findings sources, and/or minor errors. independently. Selection of Consistently latest research.
academic honesty) mostly indiscriminate use Referencing Some over- relevant and accurate High-level
unsupported and of sources. Heavily conventions reliance on texts. credible sources. application of referencing skills
non-authoritative. reliant on evident though not Referencing may Very good use of referencing. consistently and
Referencing information gained always applied show minor referencing, with professionally
conventions used through class accurately or inaccuracies or no/very few applied.
incoherently or contact. consistently. inconsistencies. inaccuracies or
largely absent. Inconsistent and inconsistencies.
weak use of
referencing.
Knowledge and Major gaps in Gaps in Limited knowledge Knowledge is Knowledge has a Excellent mastery Exceptional mastery
understanding (A knowledge and knowledge, with and systematic accurate and well-defined focus, of a complex and of a complex and
systematic, understanding of only superficial understanding of reasonably which is specialised area of specialised area of
conceptual the subject matter systematic the concepts and detailed. A reasonably knowledge. A knowledge. An
understanding of is not systematic. understanding. principles within systematic extensive, systematic, exceptionally critical
knowledge, and a Substantial Some significant the subject area, understanding of coherent and excellent awareness of
Level 7 GOOD to VERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
critical awareness of inaccuracies. No inaccuracies which to some the field of study detailed, with a understanding of current problems
current problems awareness of and/or irrelevant marginal extent, is informed by, to critical awareness the concepts of the and/or new insights.
and/or new insights, current problems, material. No informed by some extent, of current subject informed An outstanding
much of which is at, insights or the critical awareness current research current research problems and/or by current understanding of the
or informed by, the latest research of current and scholarship. and scholarship, A new insights. research and concepts of the
forefront of the
and/or advanced problems, insights, Some critical critical awareness Exhibits good scholarship. Highly subject, well-
discipline; a
comprehensive scholarship within or latest research awareness of of current understanding of critical awareness informed by current
understanding of the discipline. within the current problems problems and/or the breadth and of current research and
techniques discipline. and/or new new insights depth of problems and/or scholarship. A
applicable to their insights, but often though this may be contemporary and new insights. A critical, sophisticated
own research) under-developed. under-developed established views, critical, awareness and nuanced
occasionally. and the work is, at of how the awareness of how
least in part, well- boundaries of the boundaries of
informed by knowledge are knowledge are
current research advanced through advanced through
and scholarship. research. research.

Cognitive and Wholly or almost Largely descriptive Limited attempt at Some critical Sound critical Excellent critical Exceptional critical
intellectual skills wholly descriptive work, with critical evaluation/ evaluation/ critique evaluation/ critique evaluation/ critique evaluation/ critique
(Critical evaluation work. Little or no superficial use of critique of current of current research of current research of current research of current research
of current research evaluation or critical evaluation research and and and and and methodologies,
and methodologies critique or attempt of research and methodologies, methodologies, methodologies, methodologies, Proposes innovative
and develop at a systematic methodologies. tending towards though slightly Proposes new Proposes hypotheses, where
critiques of them approach. Absent or weak description. underdeveloped in hypotheses, where innovative appropriate.
and, where Failure to develop development of Limited attempt to places, Proposes appropriate. Can hypotheses, where Exemplary
appropriate, to
propose new
arguments, hypotheses and propose new adequate but deal with complex appropriate. Can systematic and
hypotheses; make leading to illogical judgements. hypotheses. Can limited new issues synthesise creative synthesis of
sound judgements or invalid Information deal with complex hypotheses, where systematically and complex issues complex issues.
in the absence of judgements. accepted issues but not relevant. Can deal with some systematically and Ability to investigate
complete data.) Unsubstantiated uncritically, uses systematically or with complex creativity. Ability to creatively. Ability contradictory or
generalisations, generalised creatively. Some issues but not fully make sound to investigate incomplete
made without use statements made evidence to systematically or judgements based contradictory or information and
of credible with scant support emerging creatively. Ability on data (that may incomplete make strong,
evidence. evidence and judgements but to make be incomplete) information and persuasive,
unsubstantiated these may be judgements based make strong, arguments and
opinions. Ideas underdeveloped or on data (that may persuasive, sophisticated,
sometimes illogical with a little be incomplete) but arguments and nuanced,
and contradictory. inconsistency / with some sophisticated judgements.
mis-interpretation. tendency to judgements. Potential for journal
Level 7 GOOD to VERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
May assert rather assert/state publication or
than argue a case. opinion rather than doctoral research.
argue on the basis
of reason and
evidence.
Practical skills Limited or no use Rudimentary An awareness and An appropriate A very good An advanced Exceptional
(Originality / of methods, application of mostly appropriate application of application of a application of application skills in
creativity in the materials, tools methods, application of well- standard methods, range of methods, knowledge, complex,
application of and/or techniques. materials, tools established materials, tools materials, tools methods, unpredictable,
knowledge, tools Little or no and/or techniques methods, and/or techniques. and/or techniques. materials, tools contexts, drawing
and techniques and appreciation of the but without materials, tools Clear appreciation Very good and/or techniques. skilfully on the latest
in tackling and context of the consideration and and/or techniques, of the context of consideration of The context of the research within the
solving problems in
complex and
application. competence. with occasional the application. the context of the application is well discipline. Can
unpredictable Limited Flawed errors. Mainly consistent, application, with considered, and identify complex
professional understanding of appreciation of the Basic appreciation accurate and perceptive insightful. problems and
situations; practical the application of context of the of the context of logical application insights. Can Can identify propose
use of established theory to practice application. the application. of theory to identify problems complex problems sophisticated,
techniques of or making Weak Theoretical practice, making and propose and propose original solutions.
research and appropriate links understanding of knowledge and appropriate links appropriate excellent solutions. An outstanding
enquiry to create between the two. the application of understanding between the two. solutions in An excellent grasp application of
and interpret
Very weak theory to practice, applied in practice, Can identify complex and of techniques techniques
knowledge in the
discipline.) problem-solving with only but not always problems and unpredictable applicable to own applicable to own
skills in complex occasional making logical propose mostly contexts. research or research or
and unpredictable evidence of links between the appropriate Evidence of advanced advanced
contexts. making two. solutions in originality and scholarship. scholarship.
appropriate links Can identify complex and creativity. Shows originality Shows originality in
between the two. problems and unpredictable in application of application of
Weak problem- propose basic contexts, with knowledge and knowledge and
solving skills in solutions without elements of techniques, and of techniques, and of
complex and fully appreciating originality. how established how established
unpredictable the complexity of techniques of techniques of
contexts. unpredictable enquiry create and enquiry create and
contexts. interpret interpret knowledge
knowledge in the in the discipline with
discipline. assimilation and
development of
cutting edge
processes and
techniques.
Transferable Communication Communication Can communicate Can communicate Can communicate Can communicate Can communicate
Level 7 GOOD to VERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
skills for life and medium is medium is poorly in a suitable effectively in a well, confidently professionally with an exceptionally
professional inappropriate or designed and/or medium but with suitable format, and consistently in confidently and high level of
practice misapplied. not suitable for the some room for but may have a suitable format. consistently in a professionalism.
(Exercise of self- Work is poorly audience. improvement. minor errors. Work is coherent, suitable format. Work is remarkably
direction, autonomy structured, Work is poorly Mostly ordered Mostly coherent, fluent, well- Work is coherent, coherent, very fluent
and personal disorganised presented in a presentation and organised work, in structured and very fluent and is and is presented
responsibility; plan and/or confusingly disjointed manner. structure in which a suitable structure organised. Can presented professionally. Can
and implement expressed. Very It is loosely, and at relevant ideas / and is for the most work very well professionally. work outstandingly
tasks at a weak use of times incoherently, concepts are part clearly autonomously Can work well and
professional level;
independent
language and/or structured, with reasonably expressed. Can and/or as part of a autonomously with professionally within
learning; use very inappropriate information and expressed. Work work effectively team, with a good initiative. Where a team, showing
appropriate media style. Little or no ideas often poorly may lack independently contribution to relevant can work advanced leadership
to communicate evidence of expressed. Weak coherence in and/or as part of a group activities. professionally skills. Demonstrates
effectively and autonomy (or use of language places. Can work team, with clear Demonstrates within a team, exemplary
professionally to a collaboration, and/or as part of a team, contribution to comprehensive showing professional,
variety of where relevant) in inappropriate style. but with limited group activities. professional, leadership skills as postgraduate
audiences; fluency the completion of Weak independent involvement in Demonstrates the postgraduate appropriate, employment skills
of expression; tasks. Little or no initiative (or group activities. skills required in employment skills. managing conflict and a strong
systematic
approach; clarity
evidence of the collaboration, if Demonstrates professional, and meeting appetite for further
and effectiveness in skills required in relevant). Limited some but not all of postgraduate obligations. development.
presentation and professional, evidence of the the basic skills employment, with Demonstrates
organisation.) postgraduate skills required in required in some areas of excellent
employment. professional, professional, strength and some professional,
postgraduate postgraduate of minor postgraduate
employment. employment, with weakness. employment skills
some areas of and a strong
minor weakness. appetite for further
development.