BRANDING AGENCIES – MARKET RESEARCH

Introduction

The organizations are much specialized in the branding services they provide and main

objective is to assist in the creation, growth, upkeep, and improvement of brands. Broad umbrella

may include creative, design, and communication but primary emphasis will be on brand strategy

via creating or updating brands.

A branding firm helps your brand by getting to know your company, outlining your aims

and objectives, and conveying these to the appropriate people. Developing a strategy to expand

your brand based on this data and they giving you the necessary tools to integrate your brand's

identity, positioning, and promises throughout your company.

Therefore if this is what you're after then a branding agency is right for organization. A

branding agency is usually not the best place for a one-off advertisement to promote one of your

many goods and a specific promotion but rather a creative or advertising team.

Market Size & Growth of Branding Agencies

In 2021, the branding market in Mumbai reached a size of over 3 billion Indian rupees (as

of 200 billion Indian rupees for India) a significant increase from the sector's size in 2016.

Branding agencies in Mumbai were expected to reach over 5.3 billion Indian rupees by 2023 (as

of 360 billion Indian rupees for India) representing the rising trend and emerging over the past

several years due to the steadily expansion of branding market. Talking about the development

of branding agencies in Mumbai, it is clear that this trend will continue to increase significantly

in the coming years. More than 9.6 million and 13.3 million internet users are expected in
 BRANDING AGENCIES – MARKET RESEARCH

Mumbai by 2023 and 2025 (as of 650 million and 900 million for India) respectively. This

enormous number makes it possible to simply create a robust branding ecosystem.

According to a research 31% of the people in small towns and rural areas have actively

embraced the internet during the past several years demonstrating a notable branding drive. In

fact people in rural areas will use the internet more frequently than urban areas by 2025.

According to research 67% of urban residents use the internet with Mumbai leading the

way, Goa coming in second, Kerala coming in third, and Bihar coming in last followed by

Chhattisgarh and Jharkhand. It has also a direct impact on advertising channels hastening the

brands by driving 100 million consumers to branding platforms. Branding brings together

promotion, reach, sales, and payments in one specific specialty as backbone of economy and the

new concept of progress.

Branding in Mumbai developed more quickly and the newest innovations are ready to

make a big impression. According to study the three "vs" video, voice, and vernacular can be

demonstrated as game changer for branding in the upcoming years. Comparison of branding to

other advertising platforms, it is also a very cost-effective and accessible method.

Nowadays, everyone prefers using branding to become noticed in front of their target

audience from little startups to corporate tycoons. Therefore, it is safe to say that "Branding

Means Being Global" in keeping with the current popular saying.

Team Size of Branding Agencies in Mumbai

Almost 45% of the participating agencies in Mumbai currently have teams of 1–10

individuals, 33% have teams of 10–30 people, and just 22% have teams of more than 30 people.
 BRANDING AGENCIES – MARKET RESEARCH

Most agencies in Mumbai typically employ between 10 and 30 individuals with very few going

beyond that number and these agencies are more likely to have locations all across the country.

One of the causes could be scaling-up difficulties or a shortage of industry talent as well as the

fact that the majority of agency owners believe the sector has not yet reached maturity.

Market Determination

The penetration of various media channels in the area has a significant impact on the

performance of the branding agencies. With its increasing media landscape and developing

economy in Mumbai there are offerings to branding agencies a wealth of options for growth.

Consumer spending power has increased as a result of economic expansion which creates the

brand both consumer-aware and wealthy. Over the projection period, the branding market of

Mumbai is anticipated to develop at the second-fastest rate in Asia after China. The mobile and

internet segments are anticipated to significantly contribute to the industry growth due to

increased branding and a growing shift towards it in the region.

Brand consciousness is becoming more popular as cell phones and internet use spread

and this is expected to support the expansion of the sector in Mumbai over the next years.

Market Trends

One of the subjects that grow the fastest is branding and AI used to be a technology for

the far future but today it is at the center of business and industry worldwide. You can automate

your ad purchase with programmatic advertising using AI which lets you focus on a smaller

audience.
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Customer and brand awareness are quickly connected one-on-one through conversational

marketing. The way people search is changing to voice searches and smartness thus optimizing

your content for searches can open up new revenue options for you.

The main force behind the growth of the branding market has been the popularity of

social media and other platforms. The trend in the industry is generally good as investments in

technological developments continue to expand throughout Mumbai and driven by rising

demand. As more potential is perceived throughout all of Mumbai, India and investments are

growing in industries like BFSI, CPG, media, entertainment, and telecommunications. The

branding market of Mumbai is anticipated to increase rapidly as many people opt to switch from

television to on-demand video services. The popularity of online television shows and movies is

increasing demand for online advertising and by extension for a branding agency.

Higher salaries are anticipated as a result of the economy's overall pattern of long-term

expansion which is expected to aid in the sales. The development of branding agencies in

Mumbai is receiving a positive boost from the nation's quickly expanding markets.

Draw investments in Mumbai’s branding agencies

82% of agencies are self-financed, 17% are funded or merged or both, and the majority of

these organizations employ more than 50 people in Mumbai.

Structure of Branding Agencies

A team for development, social media, SEO, and design is present in 70% of agencies. A

team of social media clients, SEM/media buyers, content writers, and HR personnel are all
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present in 50% of agencies. An administration team, client servicing team, and sales team are all

uncommon in agencies.

Challenges of Running a Branding Agency

Running a business is a significant undertaking and it has gotten even more difficult as

the branding world has changed. Here are a few of the difficulties that branding agencies have

encountered:

Hiring the appropriate talent, keeping the right personnel, scaling the business, and

getting the right budgets from the clients have been some of the biggest issues facing the

industry. According to research speaking with a number of CEOs about the difficulties they were

facing and the majority of them felt that the market was rather saturated or competitive due to the

ever-expanding freelancing culture. A Branding agencies Association is required in Mumbai

where certain guidelines must be established in order to fix industry standards and blacklist

businesses and clients who violate industry ethics. Additionally, the majority of agency owners

have been dealing with office politics and attrition.

79% of agency owners who answered the poll felt they were lacking in the necessary

talent at the moment and 50% of those that employed resources from a variety of top universities

were unsatisfied with their current knowledge.

Current Scenario of Branding Agency in Mumbai

One of the most crucial components of any business today is branding. Through a

number of branding platforms including social media, email, and search engines it enables

businesses to interact with both existing and new customers.

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Branding business is expanding quickly in Mumbai according to a forecast and the

country's brand business would be worth $160 billion by 2025. The situation right now is quite

interesting and an increasing number of companies or business owners are realizing the

possibilities of brand marketing to utilize it to expand their operations.

The numbers of branding agencies in Mumbai are also rising as more companies look to

professionals for assistance in developing and implementing successful brand marketing.

Marketers and advertisers on branding platforms have experienced an increase in spending as a

result of the post-covid situation and even the biggest corporations in the world are reevaluating

their marketing budgets to place a stronger emphasis on branding.

SWOT Analysis
SWOT analysis is a technique for assessing these four aspects of your business and it is a

tool that can help you to analyze what your company does best now and to devise a successful

strategy for the future.

Consider the following:

STRENGTHS WEAKNESSES
 Advantages  Lack of compliance
 Improved productivity  Not clearly differentiating
 Excellent marketing  Weak distribution
 Lack of commitment to
knowledge
service & quality
 Cutting-edge
 Lack of internet access
 Customers can easily
assess the business
 Status of company

OPPORTUNITIES THREATS
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 Utilizing cutting-edge  Lack of time and resources

technologies  Changes in the economic
 Consumers become more climate
productive and efficient  Security concerns
 Increase knowledge  Competition & addiction to
 Reaching out to new technology
clients through social
media platforms  Consumer preferences

Strengths
 Excellent branding knowledge.

 An innovative service.

 Customers can easily access your business.

 The status of your company's brand and your brand's reputation for instance, if it is

regarded as providing the best quality or is trusted for doing so.

Weaknesses
 Not clearly differentiating their services from those of competitors.

Opportunities
 Utilizing cutting-edge technologies to create new ways.

 Increasing demand coming from foreign markets.

 Reaching out to new clients through Facebook, Twitter, and other social media platforms.
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Threats
 Competitors might release superior services at discounted costs due to saturation in

branding industry.

 Changes in the economic climate for branding agencies as usual could make clients less

loyal to well-known businesses.

 Changes in client preferences and trends might sometimes be problematic.

Competitors and Social Media Analysis of Branding Agencies in Mumbai

Rhyzome studio

Working with businesses and startups to enable them to harness the power of the Internet

and realize their goals as enduring companies that want to change the world.

Social Media Analysis

 Facebook: 358 followers & 4 following

 Instagram: 382 followers & 21 following

 LinkedIn: 119 followers

 Pinterest: 0 following

Ankit advertising pvt. Ltd.

Regardless of the budget working hard to come up with the ideal solution for

organizations and thinks that offering "the right" answer through a well-thought-out plan is more

important than simply completing duties. Understanding businesses, USPs, and the customers

help create plans that are both effective and efficient. Offering them services that foster long-

lasting relationships more than just a temporary business partnership.

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Social Media Analysis

 Facebook: 722 likes & 721 followers

 LinkedIn: 261 followers

Libcom Branding
Libcom, a branding company that may be among the few in Mumbai that combines

analytical thinking with the new ideas. Assisting companies in identifying their distinctive

selling point which may draw customers to their establishment. In fact, the remainder of

branding is built on beautiful storytelling which is area of expertise as a brand consultancy.

The first indication that a business is expanding is brand reputation. Customer

experiences and value proposition development are what encourage repeat purchases and brand

loyalty from customers.

Social Media Analysis

 Facebook: 15 likes & 16 followers

 LinkedIn: 69 followers

Cheers Creative
With extensive selection of branding covering whether customers are a startup or an

established brand. Cheers Creative Agency LLP can assist in making a strong entrance into the

cutthroat and competitive industry if client is starting a new company. If brands need a facelift

then they have some terrific ideas to give it as stronger impression.

Social Media Analysis

 Facebook: 1.1K likes & 1.2K followers
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 Instagram: 2.5K followers & 391 following

 LinkedIn: 184 followers

 Youtube: 44 subscribers

 Pinterest: 4 followers & 1 following

Tiepograph
Design simple and distinctive brand names that rule the global marketplace. Everything

eventually changes with them but brand's name stays the same.

Social Media Analysis

 Instagram: 77 followers & 36 following

 Pinterest: 2 followers & 6 following

 Facebook: 19 likes & 19 followers

Sterling AG
A small, innovative firm that seeks to upend the established quo and customers frequently

says that they offer the finest of both worlds. A fully stocked creative think tank with privileged

access.

Remaining flexible while delivering significant results and squad is made up of active

participants. Thinking all the time, continuously producing, and attempting to constantly push

the limits of what is possible.

Social Media Analysis

 Facebook: 1.5K followers & 12 following

 LinkedIn: 1.6k followers

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Hockeycurve
Hockeycurve's cutting-edge predictive communication engine leverages artificial

intelligence and big data to profile which identify high-intent consumers to provide each of them

with dynamically produced or personalized experiences across platforms.

Social Media Analysis

 Facebook: 175 likes & 177 followers

 LinkedIn: 3.1K followers

Brand harvest
Collaborating with customers on strategic branding in order to benefit their businesses

over the long term. As a branding firm, bringing in a new viewpoint which is frequently the

outcome of great strategy and the cooperation of clients. The ambition and vision of customers

are reflected in work as a top brand consultant and development agency which support with

timely and innovative interventions.

Social Media Analysis

 LinkedIn: 619 followers

 Facebook: 675 likes & 675 followers

The tribal box

One can get thoughts on life, creativity, and happiness on TTB, the only platform that

focuses on people who accept full responsibility for their own development. TTB will make an

effort to connect with thought leaders, success gurus, and share their most important concepts or

methods for achieving success in both personal and professional lives.

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TTB uses multimedia platforms to deliver the information in a quicker, more immediate,

and topical manner as providing a more individualized approach to inspiration, motivation, and

training.

Social Media Analysis

Instagram: 10.4K followers & 187 following

Twitter: 103 Following & 742 Followers

LinkedIn: 5.1K followers