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    Samiksha Panda - Resume

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    Joel Sadhanand
    This document provides a summary of Samiksha Panda's career and qualifications. She has over 2 years of experience in content development and social media marketing. She is currently working as a brand writer for IncNut Digital where she creates social media campaigns and copy. She holds an MA in Mass Communication and Journalism and is seeking new opportunities.

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    Samiksha Panda - Resume

    Uploaded by

    Joel Sadhanand
    84 views4 pages
    This document provides a summary of Samiksha Panda's career and qualifications. She has over 2 years of experience in content development and social media marketing. She is currently working as a brand writer for IncNut Digital where she creates social media campaigns and copy. She holds an MA in Mass Communication and Journalism and is seeking new opportunities.

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    This document provides a summary of Samiksha Panda's career and qualifications. She has over 2 years of experience in content development and social media marketing. She is currently working as a brand writer for IncNut Digital where she creates social media campaigns and copy. She holds an MA in Mass Communication and Journalism and is seeking new opportunities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views4 pages

    Samiksha Panda - Resume

    Uploaded by

    Joel Sadhanand
    This document provides a summary of Samiksha Panda's career and qualifications. She has over 2 years of experience in content development and social media marketing. She is currently working as a brand writer for IncNut Digital where she creates social media campaigns and copy. She holds an MA in Mass Communication and Journalism and is seeking new opportunities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SAMIKSHA PANDA

    A-607, Krishna Enclave,


    Vedanta Road, Sarbahal
    Jharsuguda
    Odisha - 768201

    +91 81 47 510814
    [email protected]

    Summary
    Writer educated in analytics assessment and offering exceptional writing skills along with experience in
    business development. Promoting a strong work ethic. Seeking an opportunity to work in a challenging
    environment to prove my skills and utilize my knowledge of various databases for the growth of the
    organization.

    Career Overview

    IncNut Digital
    Oct 2021 - Present

    ● Joined as a social enhancement writer and also wrote social articles for Stylecraze.
    ● Revamped and edited over 100 articles per month. Created Instagram posts and campaign ideation for
    StyleCraze.
    ● Participated in deadline-based video experiments and article sprints for StyleCraze and Mom Junction.
    ● Joined the Brands team as a brand writer and currently handling client briefs like Himalaya, Philips Avent,
    Duroflex, Dr. Reddy’s, Gillette, Pansari, Toyota, Old Spice, Alpenliebe, etc.
    ● Created social media campaign content for external brands as well as in-house brands (Stylecraze and Mom
    Junction).
    ● Created copy and captions for social media, ideated brand ad campaigns, video scripts for influencers, user
    guidelines, AMP scripts, native articles and more.
    ● Created event calendars.

    The WordsEdge (Content Developer)


    Aug 2020 - Sep 2021

    ● Wrote blogs and templates on a weekly basis for the company’s website.
    ● Ideating and writing fashion and beauty related quizzes and polls for clients like Myntra (500
    quizzes and polls till date on Myntra Studio App)
    ● Created content for social media posts for the company page and handled the LinkedIn and
    Facebook page.
    ● Engaged in business development and drafted pitches to gain clients.
    ● Took up a leadership role, managed interns for the company's promotion and business pitches
    on LinkedIn.
    ● Created calendars for efficient completion of various tasks.

    ___________________________________________________________________

    Internships

    Wishfie (Video Jockey)


    June 2018-July 2018
    ● Came up with ideas and topics for creating videos.
    ● The Video Jockey project was a creative project to get Public reactions and public opinions on
    Wishfie; created and helped wishfie to release it on Youtube, Facebook and over the wishfie
    app.
    ● Produced good quality videos, interviewing the people, documenting opinions on relevant
    topics.
    ● Created visual movie reviews.
    ● Monitored social media and online sources for industry trends.

    Times of India (Reporter)


    May 2018 - June 2018
    ● Organized material, determined area of emphasis, and wrote stories according to prescribed
    editorial style and format standards.
    ● Pursued and developed stories independently and for assignment, covering a range of topics.
    ● Devoted special emphasis to punctuality and worked to maintain outstanding attendance
    record, consistently arriving at work ready to start immediately.
    ● Evaluated and followed up on news leads and news tips to develop story ideas.
    ● Followed through on beat sources, contacts and leads, including on site reporting to gather
    information for stories.
    ● Performed research and checked all facts to maintain a high standard of journalistic integrity.

    Scroll Today (Staff Writer)


    November 2016 - December 2016
    ● Edited and proofed documents for proper grammar, spelling, capitalization and verbiage.
    ● Created up to date news articles for the digital portal.
    ● Applied understanding of public opinion, social media and traditional media use to create
    engaging and attention-grabbing stories.
    ● Wrote pieces and news stories for online publication, coordinating images and layout to
    deliver proper presentation.
    ● Followed through on beat sources, contacts and leads to gather information for stories. ●
    Performed research and checked all facts to maintain a high standard of journalistic integrity.

    CA Technologies (Social Media Intern)


    Sep 2015- Oct 2015

    ● Handled their social media pages for publicity.


    ● Identified the ways and tactics of social media promotion through page construction on
    Facebook for company marketing campaigns.
    ● Writing articles that emphasize goals of the company and relevant virtues and skills to have in
    the IT field for their website after consultation.
    ● Created informative and entertaining posts for client's Facebook page.

    Educational Qualifications
    Sr No Academics Year of School/College Subjects %/Div
    & Board study

    1. MA 2017- St. Josephs College First Class


    2019 Mass Communication and
    Autonomous
    Journalism

    2. BA 2014 Jyoti Nivas College First Class


    Communicative English,
    Autonomous
    Optional English, Psychology

    3. ISC 2013-14 The Punjab Public 81.7


    Political Science, Geography,
    School, Nabha
    Economics

    4. ICSE 2011-12 The Punjab Public 85.5


    Physics, Chemistry, Biology,
    School, Nabha
    Mathematics

    Additional online course - Fundamentals of Digital Marketing on Google Digital Unlocked (The Open
    University)

    Skills

    ● Creative writing
    ● Wix
    ● Adobe Premier Pro
    ● Indesign
    ● Microsoft Office
    ● Proofreading and Editing
    ● Social Media Marketing
    ● Research and Communications

    Interests

    Reading, Writing and Music

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