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    Saaral Information Deck

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    Vignesh Krishnamoorthy
    3N Health Foods is a private limited company established in 2019 that produces and sells natural and native nutrition products such as amla, honey, rice, and millets. The company has an ambitious expansion plan over the next few years to increase sales through new product development, export markets, e-commerce, and key accounts. Financial projections show sales growing from Rs. 1.34 crores in 2019-20 to Rs. 23.87 crores in 2024-25 as the company expands its market presence and channels.

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    Saaral Information Deck

    Uploaded by

    Vignesh Krishnamoorthy
    165 views23 pages
    3N Health Foods is a private limited company established in 2019 that produces and sells natural and native nutrition products such as amla, honey, rice, and millets. The company has an ambitious expansion plan over the next few years to increase sales through new product development, export markets, e-commerce, and key accounts. Financial projections show sales growing from Rs. 1.34 crores in 2019-20 to Rs. 23.87 crores in 2024-25 as the company expands its market presence and channels.

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    3N Health Foods is a private limited company established in 2019 that produces and sells natural and native nutrition products such as amla, honey, rice, and millets. The company has an ambitious expansion plan over the next few years to increase sales through new product development, export markets, e-commerce, and key accounts. Financial projections show sales growing from Rs. 1.34 crores in 2019-20 to Rs. 23.87 crores in 2024-25 as the company expands its market presence and channels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    165 views23 pages

    Saaral Information Deck

    Uploaded by

    Vignesh Krishnamoorthy
    3N Health Foods is a private limited company established in 2019 that produces and sells natural and native nutrition products such as amla, honey, rice, and millets. The company has an ambitious expansion plan over the next few years to increase sales through new product development, export markets, e-commerce, and key accounts. Financial projections show sales growing from Rs. 1.34 crores in 2019-20 to Rs. 23.87 crores in 2024-25 as the company expands its market presence and channels.

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    © All Rights Reserved
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    Download as pdf or txt
    of 23

    THE

    NATURAL
    NATIVE
    NUTRITION
    3N Health Foods Private Limited
    COMPANY
    Company History

    Established

    Fruit nutrition company with health


    products added & focusing on
    NATURAL NATIVE NUTRITION
    products

    2019-20 2020-21 2021-22

    Strong Foundation Ambitious


    Expansion
    State of art facility at Ambattur
    With professionals and systems leading the
    industrial estate, Strong
    Professional sales force in TN & mission, out-of-the-box health products with a
    KA presence in General Trade, focused targeted audience, a huge Opportunity
    Modern Trade, E-commerce & is on the unveil.
    exports.
    Company
    Directors

    P.J. UVAIS UL KARAN MR. M.G.AJAZ AHAMED I.SYED SAJAN


    Managing Director Director Director
    An Electrical Engineering and Qualified Aviation Engineer 20+ Years of Experience in
    Management graduate with with 10 + years of experience Brand building, FMCG &
    17 years of Experience in MNC in MNC Business Network
    Team

    A.SYED BASHA D.SUDHAKAR R.PRABHAKARAN AMRITH SRIDHAR


    Head of Sales & Mktng Head - Operations Finance Planner Brand Manager
    30+years of experience Senior food technocrat 15+ years of professional 10+ Years of Experience in Brand Building,
    in FMCG sales PAN India & Abroad Experience in Production & experience in Finance and Accounts Advertising and E-Commerce. A Certified
    Digital Marketer from Great Lakes
    Proven achievement in establishing product development and Management
    brands like Gillett, Nilgiris etc Quality assurance
    Brand Ambassador Mrs. Revathi Sankaran
    A Famous Senior South Indian Actress
    Who also Promotes a Healthy lifestyle, the Natural Way!
    Incubated with

    Technical Guidance with Indian Institute of Millets


    Research, Hyderabad, Telengana, India.
    Our Flagship Product
    Amla considered to be the Mother of Nutrition and it has
    the richest source of Vitamin C. We stand out from the
    unorganized Players with High Standard Packaging and
    stringent Quality Measures

    Amla with Honey is a


    Category by Itself.

    We are the Proud


    Category Creator of it.
    Gulkhand with
    01 Honey

    02 Amla Juice
    And Cut Amla
    Native Rice &
    01 Millets

    02 Native Soups
    03 Pocket Fruits

    04 Kitchen Items
    07 Ultimate Atta
    With added millets
    Our Market Presence

    and many more…


    Our Market
    Presence
    ATL
    Activities
    We have shot a 3 different
    commercial advertisements for
    Honey Amla. These ads have
    been used for advertising in
    leading Tamil channels like Sun
    TV, Vijay TV, Sun News,
    Puthiytalimurai, Polimer News,
    Zee Thirai, Aditiya, etc
    BTL Activities
    Print Ads in Leading Tamil Magazines
    http://www.website.com

    Our Own

    E-Commerce
    Health Store

    saaralfoods.com
    Marketplace
    Presence
    Opportunity: More health-conscious customers in all age category
    01 Action: Focus on creating more awareness of the existing product line

    Opportunity: Rapidly growing E-Commerce channel and D2C


    concept
    02
    Scalable Action: Making more aggressive spending to acquire health-conscious
    customers and thereby creating a community that buys our product
    regularly.

    Opportunities
    For 03
    Opportunity: Export market

    Currently Exporting to Singapore and Malaysia


    Targeting markets like US, Europe, Canada, Australia, Gulf countries

    Opportunity: New Product Development

    04 We have worked and developed a series of new products which will


    create an impact in the market. All these products are health
    oriented and are prepared using natural ingredients.
    PROJECTION WITH
    EXPANSION PLAN

    23.87 CR 2024-25

    2023-24 17.25 CR Global Selling thru Marketplace

    Export Market Expansion and


    New Product Innovation 11.97 CR 2022-23

    New Product Innovation and


    2021-22 5.37 CR
    Export Market Initiative

    Launch of Brand in Market Place 1.86 CR


    Full Coverage in Tier 2,3 cities of
    2020-21
    TN and Bangalore
    Launch of Brand in TN
    2019-20 1.34 CR
    Metro
    0.00
    1.00
    2.00
    3.00
    4.00
    5.00
    6.00
    7.00
    8.00
    9.00
    10.00
    Online, 0.00 11.00

    Export, 0.07

    Key Accounts, 0.30

    Mt/Institution, 0.00

    2020-21 : 1.86 Cr
    Distributor, 1.49

    Online, 0.28

    Export, 0.11

    Key Accounts, 0.37

    Online
    Mt/Institution, 0.05

    2021-22 : 5.37 Cr
    Distributor, 4.56

    Export
    Online, 1.73

    Export, 1.00

    Key Accounts
    Key Accounts, 0.89

    Mt/Institution, 1.35
    2022-23 : 11.97 Cr

    Distributor, 7.00
    Channel Wise Sale (in cr)

    Mt/Institution

    Online, 3.40

    Export, 2.04
    Distributor

    Key Accounts, 1.56

    Mt/Institution, 1.30
    2023-24 : 17.25 Cr

    Distributor, 8.95

    Online, 5.63

    Export, 3.55

    Key Accounts, 2.12

    Mt/Institution, 2.79
    2024-25 :23.87 Cr

    Distributor, 9.78
    Sales Projection for the Financial Year
    Fund Ask:
    2022-23(INR in Lakhs)

    April 2022: 40.10


    May 2022: 46.00 Considering the sales revenue for the month
    June 2022: 55.20 of September 2022: 87.60 L
    July 2022: 66.24 Annual Run Rate: 1051.229
    August 2022: 76.18
    September 2022: 87.60 Valuation at 5X: 5256.144
    October 2022: 100.74 Share Dilution: 20%
    November 2022: 113.23
    Funding Asked: 1051.23
    December 2022: 127.28 Deployment of Funds will be for a period of 18

    January 2023: 143.06


    Months

    February 2023: 160.80


    March 2023: 180.74
    FY 2023 Total: 1197.16
    Let’s Talk
    Business

    Uvais
    9790935881
    [email protected]

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