Example SWOT For A Small, Local Coffee Store Chain

SWOT Analysis Example for a Coffee Shop
by Geoff Fripp
Example SWOT for a Small, Local Coffee Store

Chain
Possible Strengths for a Coffee Shop
Strengths
High service levels
Effective sales and service culture
Good corporate culture
Highly motivated staff
Team-based culture
Clear value proposition
Close to the customer
Effective niche marketer
High share of target markets
Strong net promoter scores
Strong share-of-customer
High quality products
Attractive store design/layout
Customer-centric strategy
Able to charge a price premium
Consumer “love” for the brand
Positive attitudes to the brand
High ratings on review websites
Possible Weaknesses for a Coffee Shop
Weaknesses
Limited access to marketplace data
Reliance on manual systems
Difficult to access to capital and funding
Weak financial reserves
Limited market share
Difficult to generate publicity
Limited sales area coverage

Reliant on one main channel
Low brand awareness
Limited social media success
No company app
Static website
Weak bargaining power with suppliers
Broad competitive set
Cost disadvantage
Low barriers to entry to the market
Many substitute competitive products
Strong existing competitors
Possible Opportunities for a Coffee Shop
Opportunities
Develop a customer relationship culture
Develop an innovation culture

Increase margins across-the-board
Attract new customers through special offers
Build stronger customer relationships
Develop and implement a loyalty program
Grow customer loyalty/retention
Improve the overall customer experience
Add increased product augmentation
Add more product line extensions
Broaden our product range to target new

segments
Broaden our geographic reach
Expand our number of stores/outlets
Build our brand awareness
Create/build “consumer love” for our brand
Pursue co-branding opportunities

Develop relationships with online “influencers”
Introduce an app
Move to a franchisee model
Demand for home delivery services
Possible Threats for a Coffee Shop
Threats
Ability to meet cash flow requirements
Limited profit levels
Consumers becoming more price sensitive
Poor ratings on review websites
Increase in supplier costs
Weak bargaining power abused by suppliers
Being under-priced by more efficient

competitors
Competitors providing more “value add”
Competitors targeting our key

customers/segments
More aggressive competitor behavior
Contoh Analisis SWOT untuk Kedai Kopi
Oleh Geoff Fripp
Contoh SWOT untuk Jaringan Toko Kopi Lokal Kecil
Kemungkinan Kekuatan untuk Kedai Kopi
Kekuatan
Tingkat layanan yang tinggi
Budaya penjualan dan layanan yang efektif
Budaya perusahaan yang baik
Staf yang sangat termotivasi
Budaya berbasis tim
Proposisi nilai yang jelas
Dekat dengan pelanggan
Pemasar niche yang efektif
Pangsa pasar sasaran yang tinggi
Skor promotor bersih yang kuat
Pangsa pelanggan yang kuat
Produk berkualitas tinggi
Desain/tata letak toko yang menarik
Strategi yang berpusat pada pelanggan
Mampu membebankan harga premium
“Kecintaan” konsumen terhadap merek
Sikap positif terhadap merek
Peringkat tinggi di situs web ulasan
Kemungkinan Kelemahan untuk Kedai Kopi

Kelemahan
Akses terbatas ke data pasar
Ketergantungan pada sistem manual
Sulitnya akses permodalan dan pendanaan
Cadangan keuangan yang lemah
Pangsa pasar terbatas
Sulit untuk menghasilkan publisitas
Cakupan area penjualan terbatas
Bergantung pada satu saluran utama
Kesadaran merek rendah
Keberhasilan media sosial terbatas
Tidak ada aplikasi perusahaan
Situs web statis
Daya tawar yang lemah dengan pemasok
Set kompetitif yang luas
Kerugian biaya
Hambatan rendah untuk masuk ke pasar
Banyak pengganti produk kompetitif
Pesaing kuat yang sudah ada
Kemungkinan Peluang untuk Kedai Kopi
Peluang
Kembangkan budaya hubungan pelanggan
Mengembangkan budaya inovasi
Tingkatkan margin secara menyeluruh
Pikat pelanggan baru melalui penawaran khusus
Bangun hubungan pelanggan yang lebih kuat
Mengembangkan dan mengimplementasikan program loyalitas
Tumbuhkan loyalitas/retensi pelanggan
Tingkatkan pengalaman pelanggan secara keseluruhan
Tambahkan peningkatan produk yang ditingkatkan
Tambahkan lebih banyak ekstensi lini produk

Perluas jangkauan produk kami untuk menargetkan segmen baru
Perluas jangkauan geografis kami
Perluas jumlah toko/outlet kami
Bangun kesadaran merek kami
Buat/bangun “cinta konsumen” untuk merek kami
Mengejar peluang co-branding
Kembangkan hubungan dengan “influencer” online
Perkenalkan aplikasi
Pindah ke model franchisee
Permintaan untuk layanan pengiriman rumah
Kemungkinan Ancaman untuk Kedai Kopi
Ancaman
Kemampuan untuk memenuhi persyaratan arus kas
Tingkat keuntungan terbatas
Konsumen menjadi lebih sensitif terhadap harga
Peringkat buruk di situs web ulasan
Kenaikan biaya pemasok
Daya tawar yang lemah disalahgunakan oleh pemasok
Menjadi di bawah harga oleh pesaing yang lebih efisien
Pesaing memberikan lebih banyak “nilai tambah”
Pesaing yang menargetkan pelanggan/segmen utama kami
Perilaku pesaing yang lebih agresif

Example SWOT For A Small, Local Coffee Store Chain

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SWOT Analysis Example for a Coffee Shop

Example SWOT for a Small, Local Coffee Store

High service levels

Effective sales and service culture

Good corporate culture

Highly motivated staff

Clear value proposition

Close to the customer

Effective niche marketer

High share of target markets

Strong net promoter scores

Attractive store design/layout

Able to charge a price premium

Consumer “love” for the brand

Positive attitudes to the brand

High ratings on review websites

Possible Weaknesses for a Coffee Shop

Limited access to marketplace data

Reliance on manual systems

Difficult to access to capital and funding

Weak financial reserves

Limited market share

Difficult to generate publicity

Limited sales area coverage

Low brand awareness

Limited social media success

Weak bargaining power with suppliers

Broad competitive set

Low barriers to entry to the market

Many substitute competitive products

Strong existing competitors

Possible Opportunities for a Coffee Shop

Develop a customer relationship culture

Develop an innovation culture

Attract new customers through special offers

Build stronger customer relationships

Develop and implement a loyalty program

Grow customer loyalty/retention

Improve the overall customer experience

Add increased product augmentation

Add more product line extensions

Broaden our product range to target new

Broaden our geographic reach

Expand our number of stores/outlets

Build our brand awareness

Create/build “consumer love” for our brand

Pursue co-branding opportunities

Move to a franchisee model

Demand for home delivery services

Possible Threats for a Coffee Shop

Ability to meet cash flow requirements

Limited profit levels

Consumers becoming more price sensitive

Poor ratings on review websites

Increase in supplier costs

Weak bargaining power abused by suppliers

Being under-priced by more efficient

Competitors providing more “value add”

Competitors targeting our key