New Milma Internship
New Milma Internship
New Milma Internship
Submitted by
JISSA JOSEPH
MZW20MBA21
of
DECLARATION
I JISSA JOSEPH, MBA student of Mount Zion Institute of Management hereby declare that
the internship entitled “A SUMMER INTERNSHIP REPORT AT MILMA DAIRY PLANT
TRCMPU LTD, PATHANAMTHITTA” submitted to the APJ Abdul Kalam Technological
University in partial fulfilment of the requirement for the award of the Degree of MASTER OF
BUSINESS ADMINISTRATION is a record of my original internship work done during the
period of my study at Mount Zion Institute of Management under the supervision of Assistant
Professor REJANI R K NAIR (Faculty of Management Studies, Mount Zion Institute of
Management)
I further declare that the information in this project is true to the best of my knowledge and
prepared with at most care and diligence.
Date:
ACKNOWLEDGEMENT
I am greatfull to lord almighty for his abundance of grace and blessings his heart
felt presence gave me the strength to successfully complete the study.I express my
grateful thanks to Mr. ROY SAMUEL Director, MBA Department for his constant
inspiration and encouragement throughout the internship.
JISSA JOSEPH
LIST OF CONTENT
I. INTRODUCTION
3.1 Details about the role of intern and the various duties and 34-35
responsibilities assigned to her within the organization.
V. CONCLUSION
5.1 Conclusion 47
5.2 Recommendation 47
VI. REFERENCES 49
LIST OF FIGURES
1. Structure of organisation 20
LIST OF TABLES
CHAPTER - 1
INTRODUCTION
1. INTRODUCTION
Internship is the systematic study and careful application of knowledge about how people
as individuals and as groups act within organizations. An organizational study encompasses the
study of organizations from multiple viewpoints, methods, and levels of analysis. For that my
internship has been carried out in MILMA PATHANAMTHITTA DAIRY.
Kerala Co-operative Milk Marketing Federation (KCMMF) popularly called MILMA was
established in April 1980 with its head office at Thiruvananthapuram for the successful
implementation of the Operation Flood. KCMMF is the top management controlling all the milk
dairies namely TRCMPU (Thiruvananthapuram Regional Co-operative Milk Producers Union),
ERCMPU (Ernakulam Regional Co-operative Milk Producers Union) and MRCMPU (Malabar
Regional Co-operative Milk Producers Union). The mission of Milma is ‘Farmer’s Prosperity
through consumer satisfaction’. The objective of Milma is to build up a viable dairy industry in
the State and to provide constant market and stable price to the dairy farmers for their produce.
The company was established on 22nd April 2010. Earlier there was a Milma diary plant in
Kumbazha in Pathanamthitta, which had been started in 2001, but by 2010 it was shifted to
Thatta in Pathanamthitta and started its operations. The new milma diary has a processing
capacity of 60,000 liters per day.
1.1OBJECTIVES OF STUDY
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Milk is an unavoidable element in the life of Kerala’s. In older days, Kerala was far ahead
in production of milk. But due to several reasons production of milk declined. Milk is an ancient
as mankind itself, as it is the substances created to feed the mammalian infant. All species, all
mammals, from man to whales, produce milk for this purpose. Many centuries ago perhaps as early
as 6000-8000 BC, ancient man learned to domesticate species of animals for the provision of milk
to be consumed by them. These included cows, buffaloes, sheet, goats and camels, all of which
are still used in vary parts of the world of the production of milk for milk for human consumption.
A dairy is a facility for the extraction and processing of milk-mostly from goats, camel or
cows, but also from buffalo, sheep, hoarse or camels for human consumption. Typically it is a farm
(dairy farm) or section of a farm that is concerned with the production of milk, butter and cheese.
Terminology differs slightly between countries. In particular, in US a dairy can also be a facility
that processes, distributes and sell dairy products, or a room, building or establishment where milk
is kept and butter or cheese is made.
In New Zealand a dairy means a corner convenience store, and diary factory is the term for
elsewhere called a dairy.
As an attributive, the word dairy refers to milk based products, derivative and process and
animals and workers involved in their production. For example dairy cattle, dairy goat. A dairy
farm produces milk and dairy factory process in to a variety of dairy products. These
establishments continued the dairy industry, a component of the flood industry.
World cow's milk production in 2021 stood at 620 million tonnes, with the top ten
producing countries accounting for 56.6% of production. The USA is the largest cow's milk
producer in the world accounting for 14.6% of world production, producing nearly 91 million
tonnes in 2021, an increase of 2.1% when compared to 2020.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
India is the second largest cow's milk producer, accounting for 8.7% of world production
and producing 54 million tonnes in 2021. The UK is the 10th largest producer in the world
producing nearly 14 million tonnes in 2021 and accounting for 2.2% of world cow's milk
production.
∑ Beginning in organized milk handling was made India with the establishment of Military
Dairy Farm.
∑ Handling of mike Co-operative Milk Unions establishments all over the country on a small
scale in the early stages.
∑ Long distance refrigerated Co-operative milk Unions established in the country as like a
small scale in the early stages.
∑ Pasteurized and battling of milk on large scale organized distribution was started at Aarey
(1958), Calcutta (1959), Delhi (1959), Worli (1961), Madras (1963)etc.
∑ Establishments of milk plants under the five year plants for dairy development in India.
The main aim was to produce more, better and cheaper milk.
AT PRESENT
Dairy industry is crucial importance to India. The country is the world largest milk
producers, according to more than 13% of worlds total milk production. Dairy products are cheaper
and nutritious food to millions of people in India and only accepted source of animal protein for
large vegetarian segment of Indian population, particularly among the landless, women and men.
Dairies reconsidered as one of the activity alleviated the poverty and the unemployment especially
in rural areas. In the rain fed and drought prawn regions. In India 3/4th of the population lives in
rural areas and 38% they are poor. According to the National Survey of 1993-94, livestock sector
produces regular employment to about 9.8 million person in principle status and 8.6 million in
subsidiary status, which constitute about 5% of total work force. The progress in this sector results
in a more balanced development of the rural economy.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Operation flood has helped in dairy farmers, direct their own development, placing control
of the resource they create in their own hands. A ‘National Milk Grid’, links milk producers
throughout in India with consumers over 700 towns and cities., reducing seasonal and regional
price variations ensuring that the product get a major share of the price consumer pay Operation
flood’s objectives includes:
The huge volume of milk produced in India population itself, in a 50-50 division between
urban and non-urban areas. Increasingly, important consumers of the dairy industry are fast-food
and non-food industry using dairy ingredients in a wide range of products.
In spite of having larger milk production, India is very minor player in world market. India
was primarily a dependent country till early seventies. Most of the demand supply gaps of liquid
milk requirements for urban consumers were met by important anhydrous milk fat/butter and dry
milk powders. Operation flood programmed, the scenery demonically changed and the commercial
important of dairy products came to a half except occasional imports of very small quantities. In
1990s, India started exploring surplus dairy commodities such as SMP, WMP, butter and ghee.
The agriculture and processed food product export Development Authority (APEDA) regulated
the export and import of dairy products till early 1990s. However, in the new EXIM policy
announced in April 2000, the union Government has allotted free import and export of most dairy
products. The major destination of Indian Dairy products are Bangladesh(24.5%), UAE(16.1%).
in terms of products , SMP is the most important product accounting for about 63% of total export
volume, followed by ghee and butter(11.7%) and WMP. Export figures clearly demonstrate that
the INDIAN dairy is still in infancy. There for export demand for these products will increase and
hence, there is great potential for export.
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CHAPTER - 2
ORGANISATIONAL ANALYSIS
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Kerala Co-operative Milk Marketing Federation (KCMMF) popularly called MILMA was
established in April 1980 with its head office at Thiruvananthapuram for the successful
implementation of the Operation Flood. KCMMF is the top management controlling all the milk
dairies namely TRCMPU (Thiruvananthapuram Regional Co-operative Milk Producers Union),
ERCMPU (Ernakulam Regional Co-operative Milk Producers Union) and MRCMPU (Malabar
Regional Co-operative Milk Producers Union). A dairy program launched in 1970 under the
agencies of National Dairy Development Board (NDDB).
Apart from these Milma serves Millions of consumers’ day in and day out.
The new milma diary with a capacity to produce 60,000 litres of milk was constructed at
a total cost of Rs.14 Crore in an area of 10 acres land at Mamoodu, Pathanamthitta district and
was commissioned by the end of 2009. Early there was a 30,000 litres chilling plant in Kumbazha
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
in Pathanamthitta, which started in 2001. That facility was decommissioned when the new Diary
plant was commissioned.
There are basically 3 types of milk are produced by Milma. They are Double Toned Milk (Less
fact), Toned Milk (Medium fact), and Jersey Milk (Maximum fact). In Pathanamthitta diary only
double toned and jersey milk are produced. When milk is bought from producers to co-operative
societies. I.e. BMMC then it is chilled at a low temperature there itself this is helps to control the
bacteria growth and other viruses. There are 108 leading societies and 9 BMMC in Pathanamthitta
which has got the provision of keeping milk chilled. Insulated tanks are then used to collect milk
from leading societies and transport it to Milma dairy. Then according to the degree of skimming
it is modified to double toned and also jersey milk.
Vision of Milma
Mission of Milma
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
∑ To channelize marketable surplus milk from the rural areas to maximize the return to the
products to the consumers.
∑ To carry out activities for promoting, production, procurement, processing and marketing
of milk products for the farming community.
∑ To build up viable industry in the state.
∑ To provide constant market and stable price farmers for their produce.
Quality Policy
Milma having a three tier structure with primary milk co-operative societies known as
APCOS, Regional Co-operative Producers Union are (TRCMPU, ERCMPU, and MRCMPU) at
Thiruvananthapuram, Ernakulam, and Calicut. These unions federate at state level to form state
federation namely Kerala Co-operative Milk Marketing Federation.
TRCMPU
The regional union covers Trivandrum Regional Co-operative Milk Producers Union was
established in the year 1985 as a part of implementation of the flood program in the state of Kerala.
The union covers the southern union of Kerala. This covers the districts of Thiruvananthapuram,
Kollam, Pathanamthitta, and Alappuzha.
ERCMPU
The Ernakulam Regional Co-operative Milk Producers Union was established in the year
1986, is the central society of the primary milk Co-operative organized by Anand pattern. This
union covers central region of Kerala. The areas of operation of this union are four central regions
of Kerala Districts are Trissur, Ernakulam, Kottayam and Idukki.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
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MRCMPU
The Malabar Regional Co-operative Milk Producers Union was established in the year
1990, is the youngest one among the three region in Kerala, viz Kasargodu, Kannur, Wayanadu,
Kozhikkodu, Malapuram and Palakkad.
Milma pasteurized milk are of two types Toned milk and Double toned milk
∑ Toned Milk
Toned milk is considered as common milk in which the color of the package is blue, which
contain 3.5% fact and 8.5% SNF. This milk mainly focuses on domestic consumers and is
available in 500ml packet. Price of the toned milk is Rs. 20.00 Milma gives 4% of commission for
the scale of the each packet of the milma to the dealers.
2. SAMBHARAM
Sambaram (Butter Milk) is a favorite beverage in Kerala. Milma Sambaram is the only
product of its kind in the market and it is very popular throughout the state. It is available in 200ml
sachets. It is a seasonal product, mainly for summer season and is very demand in summer.
In future Milma is planning to launch 500ml sachet of Sambaram. The market price of
Sambaram is (200 ml) Rs. 15.00
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
3. CURD
It is fermented product prepared from pasteurized skim milk using curd culture from
National Dairy Research Institute (NDRT). It is delicious, tasty and free from cholesterol and is
available in 500ml packet. The market price of (500gms) Rs. 20.00
4. GHEE
Milma Ghee is available in 50ml, 100ml, 200ml, 500ml, and 1litre. Ghee is the only
exporting product of milma.
5. PEDA
An indigenous Milk product manufactured by evaporating water content from whole some
cow’s milk and sweetened with cane sugar. It is nutritious and delicious sweet bite for children
and it is available in 20gm and in 10pieces box.
6. MILMA SIP UP
Milma sip up is made from pasteurized skim milk, sweetened and flavoured, which is
available in 25ml polythene tube which flavoured by vanilla, pineapple, strawberry and mango,
served in chilled condition. It is good for health and is a nutritious substitute to all other sip up.
The market price of the sip up is Rs. 3.00
7. ICE CREAM
Milma ice cream is available in a range of lip smacking flavors: vanilla, chocolate mango,
strawberry and pista. The only ice cream in Kerala market which is manufactured in a dairy is
milma ice cream and hence this is produced in the Thiruvananthapuram Dairy. The market price
of the ice cream is Rs. 75.00 for standing flavours and the special flavours like chocolate Rs.
400.00 and butterscotch Rs. 435.00
8. CATTLE FEED
Balanced cattle feed is the major input to the dairy farmers of the state federation. There is
a high level of acceptability for this product in the market. Milma produce both mesh pellet from
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
the cattle feed. The cattle feed is distributed to the farmers at a reasonable price through different
agencies.
Milma have plant in Alappuzha for the milk powder production from milk. The market
price of 500gm of milk powder is Rs. 155.00 and for 200gm is Rs. 65.00
Mango drink is a product of Alappuzha Dairy. The market price of the mango drink
Thiruvananthapuram dairy is the producer of the Milma Butter. The market price of the
Milma Butter is Rs. 30.00 for 100gm. This product can stored up to 6 months from the
manufacturing data under refrigeration condition.
Milma choc lick is a choc-bar which is produced in the Ernakulam Dairy the market price
are Rs. 12.00 for choc-bar and Rs. 14.00 for mango bar.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Assistant Assistant
Assistant Assistant Manager
Manager Manager
Assistant Manager
Manager
Marketing Junior
Quality Superintendent
Senior Officer
Control
Junior Supervisor Officer
Superintendent
Assistant Senior
Technical Chemist Marketing Assistant
Senior Officer Officer
Assistant
Operators Lab Technicions Junior Assistant
& Field
Stenographer Officer
Attenders Lab
Assistants Office
Attender
Typist
1. It is a diagrammatical presentation.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
An organization chart is merely a type of record showing the formal organizational relationship
which management intends should prevail. It is, therefore, primarily a technique of presentation.
It presents diagrammatically the lines of authority and responsibility among different individuals
and positions. It may be either personnel or functional.
Board of Directors heads the company and managing director manages day to day affairs.
They take all the decisions in consultation with the general.
Managers and other managerial staffs they lead the entire company towards attaining the
goal and objective of the company.
Personnel organization chart depicts the relationship between positions held by different
persons. Functional organization chart depicts the functions or activities of each unit and sub-unit
in the organization. Organization chart helps in the following ways,
1. It shows the employees how their positions fit into the total organization and how they
relate to others. It shows the lines of authority and responsibility among employees.
2. It serves as a valuable guide to the new personnel in understanding the organization and
for their training.
Communication is an essential part for the success of an organization. There is a very informal
and direct communication in the company. They provided loud speakers in the company to
inform the messages to employees and also they develop Memos, Circulars and notice board
which are used to communicate to the employees.
Authority
General Managers and other managerial personnel have authority in the concern. They can
take decisions in consultation with their subordinates. The superiors are also having authority to
act on matter relating to the subordinates. But they are can’t take decisions, which involves a
financial commitment of over one lakh without the consent of M.D.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Human resource management refer to the practice and policies that should be carried out,
specifically acquiring, training, appraising, rewarding and providing a safe ethical and fair
environment for the Company’s employees.
Human Resources are the important asset of an organization. It is regarded as the only
dynamic factor of production. Other factors like materials, methods, machines, money etc. are
useless without their effective use by the human resources. Thus it is logical that there should be
proper manpower or human resource planning in the organization to use the other resources
effectively. The department is considered to be the most fundamental and basic unit of
management in an organization which co-ordinates all other factors of production. This
department is concerned with the procurement, development, compensation, integration and
maintenance of the human resource.
FUNCTIONS
The HR department is also concerned with process such as recruitment and selection and
placement to the right type of employees in the right job. When there are vacancies it registers the
requirement of employees in the employment exchange. This is done either directly or by sending
letters to offices. In case of appointment to the engineering section, there is a panel of judges
consisting of the top officials mainly the Manager, HR Manager and the department head. The
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SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
employee is selected or appointed on the ranking basis and also place the right candidate for the
post.
Induction and orientation program is conducted for 3 months during which on the job
training shall be given to the permanent employees. Job training is given to the permanent staff.
Employees are taken to other departments in order to understand the working of all departments
and to know how they are related to one another at last they will be placed in their own assigned
post.
∑ Performance appraisal
Performance appraisal is done yearly to decide the increments, promotion and perks to be
given to the employees. Here the performance appraisal is one on the basis on the
assessment of employees .
∑ Motivation
Motivation is given to the employees both on the basis of monetary and non-monetary
benefits like uniform, washing allowance, night shift allowance and medical allowance, acid
handling allowance, interest subsidy for housing loan. Bonus is given every year in the month of
June. Training and seminars are conducted once in a year. Health insurance scheme is also
introduce with this intention. Apart from these the employees are charged very low price for meals,
tea and coffee at the canteen.
∑ Working condition
The working condition of the employees is very convenient. The Working hour of the
administrative section is from 10 am to 5 pm. There are two shifts in the production department
i.e., from 8 am to 4 pm and 4 pm to 12 am. The retirement age of the employees is 58 years in this
organization. Canteen functions inside the dairy from 10 am -10 pm it is on a contract basis for
about a year.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
The administration of wages of workers and salary of employees are done by the personnel
department.
The month salary to the employees is given on a fixed date. Employees are also given
promotion and bonus. The salary package given to various grades of employee differs on account
to the various Acts and agreement entered by the federation. However, the packages have some
common things. They are basic pay, DA and HRA.
The diary follows time basis wage payment system. The organization provides following
incentives to the employees:
ß The organization gives during the festival months like Onam, Diwali etc.
ß Scholarship to the children of the employees from 10th standard to post graduation.
ß The permanent shifts are given a yearly salary increment of 10% to 10% for all
permanent staff.
ß The employees are also provided with uniforms, shoes, washing soaps earplugs etc.
free from the production department.
ß Provident Fund is recorded and collected from the salary of employees.
∑ Trade unions
There are three trade unions functioning at the diary. They ensure the welfare of the
employees. The trade unions are:
A work man having complaint will take them up with his immediate superior who will in
turn settle it within a week. If the work man is not satisfied by this he may take up the matter for
further settlements.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
∑ Disciplinary action.
The personal department should take disciplinary actions against employees’ misconducts
such as late coming unauthorized actions, breach of rules. The following are the punishments:
suspension, demotion, dismissal and cutting of salary/ allowance.
The promotion can also be given as grade promotion. Under this the scale of pay changes
but the post remains same. The promotion helps to avoid the employee’s stagnation and maintain
a high degree of morale and motivation. The policy applies to promotion within worker categories
and work man confirmed in the permanent service of the federation/ union working of its various
units within Kerala state and at the registered office. The employees are eligible to get promotion
if they satisfy the following conditions:
The age of retirement is 58 years unless extended by the management. For termination of
employment of a permanent workman notice in righting shall be given by the employees. The
notice period will be 1 month. The employee can work till the end of the month of his date of birth.
The dairy usually collects 12% salary from each employee for the provident fund scheme.
They also provide gratuity scheme. As per the Bonus Act 1948, they are paying bonus also.
2) PRODUCTION DEPARTMENT
The production department combines and transforms the various resources into value
added products and services. This is the core department. The main activity of production
department is the processing of milk and its other byproducts. The production department is headed
by the Assistant Manager Mr. Ajith. And is assisted by technical officers, technical superintendent
and technicians. There are only two types of milk produced-doubled toned milk & jersey milk.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
The various other products manufactured are sambharam, ghee and curd. Pathanamthitta Dairy
provides the sale of other products like chocolate, ice cream and butter.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Quality control department test the product at each and every stage of production. The
quality is tested right from reception till the final stage of production. Quality control department
is headed by the quality control officer Mrs. Sindhu S. She is an assistant by the lab technician and
lab assistant. Milma works with an aim of giving high quality products to its customers. The quality
department is the most important section on milma because quality of both incoming and outgoing
products must be tested for assuring quality of the products.
This department is mainly for checking the quality of products right from the reception till
the final stage of production and thus providing the customers with best products. Milma collects
milk in the APCOS pattern which has been originated from Amul and has been replied in Kerala
through milma. It’s mainly for the benefits of the milk farmers. About 35000 litres of milk is
obtained daily at the dairy.
High quality is maintained within the dairy by not touching the milk with bands expect at
the time of being brought from societies. The milk collected is not touched with hand. The dairy
has received Milk and Milk Products Order (MMPO) standard and is at the verge of attaining ISO
9000 certification. This department ensures that the milk is not much acidic. The milk produced is
immediately disposed and the cream is separated from the milk. The PH of milk is always
maintained between 6.5 and 6.7. The motive of the department is prosperity of farmers through
customer satisfaction.
4) MARKETING DEPARTMENT
As said earlier Pathanamthitta dairy produce double toned and jersey milk. The average
sale are about 54,000 ltrs of milk per day from the dairy. About 34,000 ltrs of double toned
milk (has minimum fat) and 20,000 litres of jersey milk (has maximum amount of fat
content).Double toned milk is supplied in the morning and the jersey milk is supplied from
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
noon to evening. The various products are marketing in this dairy include; ice cream, sip up,
curd, sambharam, mango drink,MNilma plus(which is flavoured milk)drinking water, peda,
palada mixetc. Ice cream , sip up, butter is bought from Thiruvananthapuram Diary Plant.
Mango drink, Milma Plus drinking water, Dairy whitener (milk powder) is bought from the
central products dairy, Alappuzha. Peda and |Palada mix are brought from Kozhikode district.
PRODUCT MARKETING
a) Stock transfer rate: It is the rate at which Thiruvananthapuram or some other dairy gives
milk after making a profit margin.
b) Wholesale rate: The rate at which dairy supplies milk to wholesalers.
c) Retail rate: The rate at which wholesalers supply milk to the retailers.
d) MRP: It is the rate at which retailers sell milk to the customers. The rate between wholesale
rate and retail rate is the institutional rate at which the milk is supplied to Supply co and
Triveni stores.
The only sale that happens in Milma is directly through wholesalers or through stalls.
MARKETING MIX
∑ Product
The new product to be launched on the basis of surveys on consumers for the acceptance
of each and every product, consumer awareness is needed for the new product and a
response is awaited from the customer.
∑ Price
Price of the product is decided on the basis of its market share. Sales promotion activity
and price flexibility are also considered while deciding price. Profit motivation is also
considered while deciding price. In addition, competitors price, purchase price, production
cost, are also important. Milk price is estimated on the basis of distribution and also social
obligation to the society and discussions are also held with the members.
∑ Place
Identifying the target market and then establishing the product in the minds of people,
hence the right kind of people need to targeted like children.
∑ Promotion
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
Promotional activities are mainly done through house surveys and through by which Milma
can commercialize its product to the customers. The commonly used techniques are
painting the milk booths, stalls, erecting boards showing the existing and also the new
products.
MARKETING STRATEGIES
Another one such strategy of Milma is to introduce separate agencies for other products of
Milma like milk so that the sale may go up and more customer awareness is created.
MILMA OUTLET
Retail outlet of milk products is functioning near the dairy provides all Milma products at
cost effective prices. Milma booths are functioning in most of the railway stations, bus stations
and other public places in Kerala. A 24-hour retail outlet of milk and products opened here by the
Malabar Region Co-Operative Milk Union Under Kerala Co-Operative Milk Marketing Federation
Ltd.(Milma). Styled ‘Milma Shop’, the outlet which sell products including Milma ice-cream,
Milma plus, peda, chocolate, mango drink and dairy fresh juices in many public places.
The procurement of the funds and budgeting, allocation and utilization of the funds are the main
function of this department. There are 8 employees in this department. It is headed by the Accounts
Manager Mr. S Prasad and is assisted by junior superintendent, senior assistant, junior assistant
and office attender.
Accounting Systems
Double entry system of accounting includes both debit and credit is using in the accounts
department. All transactions are computerized in this department and is made up to date. Trial
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balance, Profit and Loss accounts are prepared half yearly. The rules and accounting system
set by NDDB (National Dairy Development Board).
ß The budget is prepared every year considering the procurement, sales, increment in salary
and other expenses.
ß Budgets are prepared based on the policies set by KCMMF.
ß All the payments and allocations of funds to other department are strictly on the basis of
budgets.
ß The entire budget prepared is submitted to the Head Office to get approval.
Source of Funds
The main source of funds in NDDB is there are several funds that help to meet the
uncertainties. They are price equalization funds, corpus funds and farmer’s welfare funds. The
working capital is collected from the head office in 15 days.
Tax Payments
Every year a certain amount is paid as tax. Tax planning is done to avoid paying a huge
amount. Apart from this a certain amount of profits is paid to the bank as price difference to
the farmers. Out of the total revenue about 90% is recovered from sale of milk 10% from the
other milk products. A credit collection period of one month is usually provided to the debtors
and 45 days for the government institutions.
‹ Cash book - This book is maintained for cash receipts and payments.
‹ General Ledger - Bank transactions, Cash transactions etc.
‹ Journals - Other than cash and bank transactions and every other detail come in journal.
‹ Bank Book - Contains details of bank transactions, cheque receipts and payments.
Cash book, General Ledger, Journals, Bank Book are computerized, while subsidiary registers
are manual.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
STRENGTH
WEAKNESS
OPPURTUNITIES
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
THREATS
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
CHAPTER 3
POSITIONING OF INTERN & HIS/HER ROLE
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
3.1 DETAILS ABOUT THE ROLE OF THE INTERN AND THE VARIOUS
DUTIES AND RESPOSIBILITIES ASSIGNED WITHIN THE
ORGANIZATION
∑ Data entry
∑ Attendance collecting
∑ Duty to assist the superior
∑ Payroll entry
∑ Invitation to attend interview of shortlisted candidates
∑ Prepare weekly performance analysis of employees in the organization
∑ Duty to prepare internship and project certificates
∑ Duty of evaluating expired products in the organization
During the 45 days of internship the purpose is to learn the organizational practices and
programme to develop the industrial skills and knowledge. It is such an opportunity for
experiencing new knowledge within the organization.
The purpose of my internship is because I wanted to benefit from the experience. I wanted a new
challenge and to learn develop and improve new set of skills. During my internship I learned a lot
of knowledge.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
The main objective of my internship is to observe the overall business practices and operations, to
gain knowledge in the HR field, to study the activities that are undergoing in the company, to
develop industrial knowledge and skills.
Before the internship began, my expectation was really high because it was my first experience of
internship in such a large sized company.
Before the beginning of internship HR manager describe about what kind of internship is going to
be there.
During the period of internship, I studied about the expired products section in the
company. During that period in expired product, I learned about the billed products, its divisions,
about the claim paper, auditing activities, and also about the destruction of the expired product.
From the second week onwards the internship was fully based on the HR department. I gained lot
of knowledge and training within it. The HR manager guides me very effectively. He involves me
on different activity of HR department such as ESI and PF given, employee welfare activities,
payroll functions, joining procedure, performance analysis etc. It was a new knowledge for me and
abled me to learn new things during this internship. This internship has improved my skills.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
CHAPTER 4
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
02-12-2021 10am – 1pm To study the working Task Got an idea about the
Thursday of lab. completed working of lab.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
10-01-2022 10am-1pm To record Task The entry time and exit time
Monday employees completed will be available in the
working time. punching machine and those
entry and exit details are
entered in the system on each
day and this is further helpful
and easy to calculate the leave
period of each employees.
11-01-2022 10am-1pm Entry of details Task Understood the overall banking
Tuesday about banking completed activities of the company.
activities of
company.
12-01-2022 10am-1pm Plant visit Task Knowledge about the
Wednesday completed functioning of production plant.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
The internship was required to complete the 45 days as a part of course curriculum
program. As an intern I prefer the HR department. The time duration was from 10am to1pm. Milma
diary has a processing capacity of 60000 litres per day and as a part of internship we got a chance
to analyze the expiry section of Milma dairy and also got a chance to do the sales auditing of milma
and also that was a great experience for me during the internship period.
The main task that accomplished during the internship was the sorting of the claim paper
according to the need of the superior.
∑ Another task assigned was to enter the details of expiry products in to a register, and
this register was maintained in the concerned section of the organization for six months
and after this the register was removed after auditing.
The HR Manager always involves in his duties and teaches me how to do it. Along with that he
gave me a brief description about the ESI and PF given to the employees. I helped the HR manager
when he needed my help and it was a great learning that I had got through this internship at Milma
Dairy Plant.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
CHAPTER 5
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
5.1 CONCLUSION
The organisational study at milma was done with an objective to understanding how an
organization functions, what are its major departments and functioning of these departments. The
study at milma provided the opportunity to learn the organizational goals and objectives, various
departments that conducted critical functions and the inter-relation between them.
Milma, “The goodness Kerala wakes up to” has good image in the minds of people.
Milma is the first and inimitable organization which created a revolution in procurement,
processing, marketing and distribution of pure milk in the state.MILMA Pathanamthitta dairy
started its operation from 2001. It makes a major role in channeling milk from rural areas to urban
areas to maximize the return to produce and to provide quality milk and milk products to its
customers.
The motto of Milma, “Your health is our concern”, has become synonymous for assured
quality. Milma has now become house name in Kerala. But now Milma faces stiff competition
from various organizations. If Milma can take step to maintain quality of products, then they can
help up their monopoly in the market.The company has proved to be a leading brand in the market
in every aspect. The only area where the company is to be improved its promotional activities. It
will be helpful in the future project, the study helpful a lot to gap between theory and practice.
5.2 RECOMMENDATION
∑ The company should give more emphasis on advertisement and try to market the product
in the state as well.
∑ Implimenting more training programmes can increase the performance of the employees.
∑ Proper feedback system need to be employed.
∑ The management must discuss the problem with representatives of workers.
∑ The management should recognize the employees according to their performance.
Financial and non-financial award should be given achievement of their work.
∑ There should be no differentiation shown for the work schedulable among the permanent
and temporary workers.
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
CHAPTER - 6
REFERENCES
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY
SUMMER INTERNSHIP AT MILMA DAIRY PLANT, PATHANAMTHITTA
6.1 REFERENCES
Reports :
Web Sites:
∑ www.milma.com
∑ www.milmatrcmpu.com
∑ www.indiadairy.com
∑ www.nddb.org/partners/kcmmf.html
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MOUNT ZION INSTITUTE OF SCIENCE AND TECHNOLOGY