Pharmaceutical Distribution Business Plan

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PHARMACEUTICAL DISTRIBUTION BUSINESS PLAN

1. Back ground
The PHARMACEUTICAL DISTRIBUTION BUSINESS main goal is to supply medicines,
medical supplies & equipments for our customers at fair prices on the market. We will be able to
sell at reduced prices by carefully maintaining efficiencies in our operations.
The PHARMACEUTICAL DISTRIBUTION BUSINESS will operate from one store that will
serve both mail order customers and those who visit in person. We will thrive by employing
friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat
business that we will rely upon. We only expect that as the price of medication continues to
skyrocket,
The business will be led by professionals with experience in the pharmaceutical industry. Costs
will be minimized by maintaining optimum personnel. We expect to reach profitability by our
second year and will generate substantial sales by year three which will enable us to expand our
business.
1.1 Objectives
The objectives for the first three years include:
1. Exceed customer expectations with superior pricing
2. Increase the number of customers by 30% per year
3. Develop a business that survives off its own cash flow
4. Creating job for professionals

Policy
The pharmaceutical distributors have policies on sales of pharmaceutical:

 Credit sales policy


 Cash sales policy

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1.2 Mission
The discount Pharmacy's mission is to provide our customers with the best prices for their
prescription medications and medical equipments. Our convenience and services will exceed the
expectations of our customers.
1.3 Competitors
 15 private pharmaceutical distributors in adama
 1 government >> >> in ADAMA(epsa)
1.4 Keys to Success
The keys to success are:

 Satisfy our customers so they will return again and again


 Maintain low overhead and operating costs
 Provide better prices than all our competitors
 Following flexible credit policy

(mln)
Br
6.7

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2. Company Summary

2.1 Company Ownership

The company is a privately owned, located in ADAMA

2.2 Start-up Summary

The pharmaceutical company will incur the following start-up equipment costs:

 Office equipment including chairs, file cabinets, and desks.


 Dispatch table, Shelves, pallets, bin cards, cash register.
 Computers.
 Software
 Telecom/fax system.
 Start-up inventory
 Rent, utilities, insurance

 Miscellaneous

Start-up Requirements
Start-up Expenses Birr
Legal 1,000.00
Rent 20,000.00
Utilities 200.00
Telecom/fax System 750.00
Insurance ---
Equipment, assorted 175,000.00
Total Start-up Expenses 196,950.00
Start-up Assets/liabilities
Cash Required 508,000.00
Start-up Inventory (credit Purchase?) 1,000,000.00
Long-term Assets ------
Total Assets (& liabilities) 1,508,000.00
Total Requirements 1,704,950.00

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Market

 Supplies – from importers & mfg companies in AA


 Customers – Private/NGO/gov’t health institutions in Eastern and southern
Ethiopia
Human Resource

Personnel Plan Month


Monthly Gross Salary ly Gross Salary
Year 1 Year 2 (Yr 1) (Yr 2)

CEO (owner) 1 1 10,000.00Br 10,000.00Br


Pharmacist 1 1 8,000.00 8000.00
Pharmacy technician (store) 1 1 2,750.00 2,750.00

Pharmacy technician (sales)) 2 2 2,250.00 2,250.00


Pharmacy technician (Rep-AA) 1 1 2,000.00 2,000.00
Counter person/phone rep./order
filler 2 3 2,250x2 = 5000.00 2250x3 = 7250.00
Total People 8 9
Total Payroll 30000.00Br 32250.00Br

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Financial summary (year 1)

Break-even Analysis
Monthly sales (Br) 558,255.00
Monthly Break-even 38,948.00
Assumptions:
Average Percent Variable Cost ( ~ 3.72%) 1,448.00
Estimated Monthly Fixed Cost 37,500.00

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