SOCIAL MEDIA MARKETING AS A TOOL FOR

BUSINESS DEVELOPMENT

(with special reference to LUDIFU CO.)

PROJECT REPORT
(MAM-327)

SUBMITTED TO THE

IIS DEEMED TO BE UNIVERSITY

For the Degree of

MBA-Advertising & Brand Management

SUPERVISED BY: SUBMITTED

BY:
Dr Poonam Madan Ayushi Garg

Associate Professor & Head MBA-ABM(Sem-III)

Department of ABM Enroll No. 30481

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 2020-21

TABLE OF CONTENT

Page No.

 Acknowledgment 3
 Corporate Internship Certificate 4
 Introduction to Social Media and Social Media Marketing 5 - 21
 Overview of E-learning Industry 22-23
 Company Profile 24- 28
 Details of Mentor 29
 Internship Profile 29
 Target Assigned 30-31
 Target Accomplished 32-38
 Logbook 39-41
 Observation during Internship 42
 Conclusion 43
 Bibliography 44
 Annexure 45

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 ACKNOWLEDGEMENT

The way to progress is never so smooth and easy to accomplish. However, our learning's and
inspiration by our educator help us to reach past our potential. My report would stay halfway
without recognizing individuals who urged me to accomplish an achievement.

I express my sincere gratitude to Dr. Ashok Gupta, Chancellor IIS deemed to be University
Jaipur, Prof. T.N Mathur Vice-Chancellor IIS deemed to be University Jaipur, Prof. M. K.
Sharma, Dean Faculty of Commerce and Management IIS deemed to be University Jaipur,
Dr. Poonam Madan, Associate Professor and Head Department of Advertising & Brand
Management IIS deemed to be University Jaipur and My Company Supervisor Ms.
Darshika Singh Parmar ,HR Manager of LUDIFU Co. for their significant direction and the
certainty, they ingrained in me, that helped me in fruitful finish of the task report for the
fractional satisfaction of the prerequisite for the honor of Degree of Masters of Business
Administration-ABM, IIS deemed to be University, Jaipur

I heartily thank my parents, Mr. Satish Garg and Mrs. Kamlesh Garg for their moral and
material assistance.

I am grateful to and lucky enough to get steady consolation, backing and direction from
everybody who helped me in effective finishing my work.

Ayushi Garg

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Corporate Internship Certificate

4
 Introduction

Social media

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and
information through the building of virtual networks and communities. By design, social
media is internet-based and gives users quick electronic communication of content. Content
includes personal information, documents, videos, and photos. Users engage with social
media via computer, tablet or smartphone via web-based software or web application, often
utilizing it for messaging.

Understanding Social Media

Social media originated to interact with friends and family but was later adopted by
businesses which wanted to take advantage of a popular new communication method to reach
out to customers.

The power of social media is the ability to connect and share information with anyone on
Earth, or with many people simultaneously.

Globally, there are more than 3 billion social media users. Social media is an ever-changing
and ever-evolving web-based platform.

According to the Pew Research Center, social media users tend to be younger. Nearly 90
percent of people between the ages of 18 and 29 used at least one form of social media.
Further, these users tend to be better educated and relatively wealthy or earning over $75,000
per year.

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The Many Forms of Social Media
Social media may take the form of a variety of tech-enabled activities. These activities
include photo sharing, blogging, social gaming, social networks, video sharing, business
networks, virtual worlds, reviews and much more. Even governments and politicians utilize
social media to engage with constituents and voters.

For individuals, social media is used to keep in touch with friends and extended family. Some
people will use various social media applications to network career opportunities, find people
across the globe with like interests, and share their thought, feelings, insight, and emotions.
Those who engage in these activities are part of a virtual social network.

For businesses, social media is an indispensable tool. Companies use the platform to find and
engage with customers, drive sales through advertising and promotion, gauge consumer
trends, and offering customer service or support.

Social media's role in helping businesses is significant. It facilitates communication with

customers, enabling the melding of social interactions on e-commerce sites. Its ability to
collect information helps focus on marketing efforts and market research. It helps in
promoting products and services, as it enables the distribution of targeted, timely, and
exclusive sales and coupons to would-be customers. Further, social media can help in
building customer relationships through loyalty programs linked to social media.

Social media marketing

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Social media marketing is the use of social media platforms to connect with your audience to
build your brand, increase sales, and drive website traffic. This involves publishing great
content on your social media profiles, listening to and engaging your followers, analysing
your results, and running social media advertisements.

The major social media platforms (now) are Facebook, Instagram, Twitter, LinkedIn,
Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most
out of the social media platforms listed above. For example, Buffer is a platform of social
media management tools, which can help you achieve success with your social media
marketing. Whether you want to build a brand or grow your business, we want to help you
succeed.

Social media marketing first started with publishing. Businesses were sharing their content on
social media to generate traffic to their websites and, hopefully, sales. But social media has
matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a
business that is concerned about what people are saying about its brand would monitor social
media conversations and response to relevant mentions (social media listening and
engagement). A business that wants to understand how it’s performing on social media would
analyse its reach, engagement, and sales on social media with an analytics tool (social media
analytics). A business that wants to reach a specific set of audience at scale would run highly
targeted social media ads (social media advertising).

The Five Core Pillars of Social Media Marketing

1. Strategy
2. Planning and Publishing
3. Listening and Engagement
4. Analytics and Reporting
5. Advertising

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1. Strategy

Before you dive right in and publish something on social media, let’s take a step back and
look at the bigger picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some
businesses use social media for increasing their brand awareness, others use it for driving
website traffic and sales. Social media can also help you generate engagement around your
brand, create a community, and serve as a customer support channel for your customers.
Which social media platforms do you want to focus on? The major social media platforms,
mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and
Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and
Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When
starting out, it’s better to pick a few platforms that you think your target audience is on than
to be on all platforms.
What type of content do you want to share? What type of content will attract your target
audience best? Is it images, videos, or links? Is it educational or entertaining content? A good
place to start is to create a marketing persona, which will help you answer these questions.
And this doesn’t have to be fixed forever; you can always change your strategy according to
how your social media posts perform.
To help you create a great social media strategy, here are our long-form, step-by-step guides
on creating a social media strategy and social media marketing plan.
2. Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence
on social media. Close to three billion people (3,000,000,000!) use social media. By being
present on social media platforms, you give your brand an opportunity to be discovered by
your future customers.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social
media platform. It’s just like how you would share on your personal Facebook profile. But
you will want to plan your content ahead of time instead of creating and publishing content
spontaneously. Also, to ensure that you are maximizing your reach on social media, you need
to publish great content that your audience likes, at the right timing and frequency.

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There are now a variety of social media scheduling tools, such as Buffer Publish, that can
help you publish your content automatically at your preferred time. This saves you time and
allows you to reach your audience when they are most likely to engage with your content.
3. Listening and Engagement

As your business and social media following grow, conversations about your brand will also
increase. People will comment on your social media posts, tag you in their social media posts,
or message you directly.

People might even talk about your brand on social media without letting you know. So, you
will want to monitor social media conversations about your brand. If it’s a positive comment,
you get a chance to surprise and delight them. Otherwise, you can offer support and correct a
situation before it gets worse.

You can manually check all your notifications across all the social media platforms, but this
isn’t efficient, and you won’t see posts that didn’t tag your business’s social media profile.
You can instead use a social media listening and engagement tool that aggregates all your
social media mentions and messages, including posts that didn’t tag your business’s social
media profile.
4. Analytics

Along the way, whether you are publishing content or engaging on social media, you will
want to know how your social media marketing is performing. Are you reaching more people
on social media than last month? How many positive mentions do you get a month? How
many people used your brand’s hashtag on their social media posts?
The social media platforms themselves provide a basic level of such information. To get
more in-depth analytics information or to easily compare across social media platforms, you
can use the wide range of social media analytics tools available, such as Buffer Analyse.
5. Advertising

When you have more funds to grow your social media marketing, an area that you can
consider is social media advertising. Social media ads allow you to reach a wider audience
than those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify exactly
who to display your ads to. You can create target audiences based on their demographics,
interests, behaviours, and more.

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When you are running many social media advertising campaigns at once, you can consider
using a social media advertising tool to make bulk changes, automate processes, and optimize
your ads.

10 Types of Social Media and How Each Can Benefit Your Business

1. Social networks

Examples: Facebook, Twitter, LinkedIn

Why people use these networks: To connect with people (and brands) online.

How they can benefit your business: Let us count the ways. Market research, brand
awareness, lead generation, relationship building, customer service… the list is pretty much
endless.

Social networks, sometimes called “relationship networks,” help people and organizations
connect online to share information and ideas.

While these networks aren’t the oldest type of social media, they certainly define it now.
These channels started as relatively simple services—for example, Twitter was the place to
answer the question “what are you doing?” and Facebook was where you might check the
relationship status of that cute Economics 101 classmate.

Now, and especially since the rise of the mobile internet, these networks have become hubs
that transform nearly every aspect of modern life—from reading news to sharing vacation
photos to finding a new job—into a social experience.

If you’re not using these core networks yet as part of your social media marketing plan—or if
you’re looking for ideas to improve your existing strategy—you’ll find a wealth of usable
information in our guides to Facebook, Twitter, and LinkedIn.

2. Media sharing networks

Examples: Instagram, Snapchat, YouTube

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Why people use these networks: To find and share photos, video, live video, and other
media online.

How they can benefit your business: Like the major relationship networks, these sites are
invaluable for brand awareness, lead generation, audience engagement, and most of your
other social marketing goals.

Media sharing networks give people and brands a place to find and share media online,
including photos, video, and live video.

The lines between media sharing networks and social networks are blurring these days as
social relationship networks like Facebook and Twitter add live video, augmented reality, and
other multimedia services to their platforms. However, what distinguishes media sharing
networks is that the sharing of media is their defining and primary purpose.

While most posts on relationship networks contain text, posts on networks like Instagram and
Snapchat start with an image or video, to which users may decide to add content like
captions, mentions of other users, or filters that make you look like a bunny.

Similarly, on sites such as YouTube and Vimeo, video is the primary mode of
communication.

When determining whether your business needs to establish a presence on a media sharing
network, it’s important to consider your available resources. If there’s one thing the most
successful brands on platforms like YouTube or Instagram have in common, it’s a thoroughly
planned mission and carefully designed media assets, usually following a specific theme.

3. Discussion forums

Examples: reddit, Quora, Digg

Why people use these networks: To find, discuss, and share news, information, and
opinions.

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How they can benefit your business: These networks can be excellent resources for market
research. Done right, you can also advertise on them, though you’ll need to be careful to keep
your ads and posts separate.

Discussion forums are one of the oldest types of social media.

Before we connected to our first university friends on The Facebook, we discussed pop
culture, current affairs, and asked for help on forums. Look at the wide reach and massive
user numbers on forums such as reddit, Quora, and Digg and you’ll see that the public’s thirst
for collective knowledge and wisdom remains unquenchable.

These are the sites where people go to find out what everyone’s talking about and weigh in
on it—and users on these sites generally aren’t shy about expressing their opinions. While
social relationship networks are increasingly implementing measures to reduce anonymity
and create a safe space online, discussion forums generally allow users to remain anonymous,
keeping some of the “wild west” feel that used to define the online experience.

This can make discussion forums such as reddit (the self-styled “front page of the internet”)
and Quora great places to go for deep customer research and brutally honest opinions.

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4. Bookmarking and content curation networks

Examples: Pinterest, Flipboard
Why people use these networks: To discover, save, share, and discuss new and trending
content and media.

How they can benefit your business: These networks can be highly effective for driving
brand awareness, customer engagement, and website traffic.

Bookmarking and content curation networks help people discover, save, share, and discuss
new and trending content and media.

These networks are a hotbed of creativity and inspiration for people seeking information and
ideas, and by adding them to your social media marketing plan, you’ll open new channels for
building brand awareness and engaging with your audience and customers.

Bookmarking networks like Pinterest help people discover, save, and share visual content. An
easy first step for getting started with Pinterest is to make your website bookmark friendly.
This entails optimizing headlines and images on your blog and/or website for the feeds these
networks use to access and share your content. You should also pay close attention to the
images featured on your site or blog—these are the window displays of Pins, so you want
them to be good representations of your content.

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Content curation networks like Flipboard are like bookmarking networks, but with a focus on
finding and sharing articles and other text content. You can create your own Flipboard
magazine to sort through the most engaging content on your topic of choice from third-party
sources, and to showcase your own content.

Other types of networks are also adding bookmarking and curation features. For example,
Instagram now offers features for users to save content and create private collections.

5. Consumer review networks

Examples: Yelp, Zomato, TripAdvisor

Why people use these networks: To find, review, and share information about brands,
products, and services, as well as restaurants, travel destinations, and more.

How they can benefit your business: Positive reviews bring social proof to your claims.
Handled well, you can resolve issues with unhappy customers.

Consumer review networks give people a place to review brands, businesses, products,
services, travel spots, and just about anything else.

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Reviews are a type of content that adds a lot of value to many websites and online services—
think about the buying experience on Amazon, or the experience of searching for a local
business on Google Maps. Consumer review networks take it one step further by building
networks around the review as a core part of the value they provide.

Location-based review services such as Yelp and Zomato continue to grow as personal social
networks adopt geolocation and more users choose to consult the internet along with their
friends for recommendations of best dining spots.

There are sites to review anything from hotels and restaurants to the business where you’re
thinking of applying for a job—and user reviews have more weight than ever before. In fact,
according to a survey by Bright Local, 88 percent of consumers trust online reviews as much
as a personal recommendation.

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It’s vital for your brand to have the ability to attract positive user reviews and handle negative
ones. To do this, you can select a customer success team member to address reviews on sites
relevant for your business. Entrust them with answering any questions or concerns from
clients with average or negative experiences and see if there is anything that can be done on
your end to turn a possible detractor into a fan.

6. Blogging and publishing networks

Examples: WordPress, Tumblr, Medium

Why people use these networks: To publish, discover, and comment on content online.

How they can benefit your business: Content marketing can be a highly effective way to
engage with your audience, build your brand, and generate leads and sales.

Blogging and publishing networks give people and brands tools to publish content online in
formats that encourage discovery, sharing, and commenting. These networks range from
more traditional blogging platforms like WordPress and Blogger to microblogging services
like Tumblr and interactive social publishing platforms like Medium.

If your promotion strategy includes content marketing, your business can gain visibility by
keeping a blog. A blog doesn’t just help increase awareness of your business and generate
more engaging content for your social channels such as Facebook; it can also help carve out a
niche for your brand as a thought leader in your industry.

If you’re getting started with blogging and content marketing, see our guides to starting a
blog, promoting your blog, content marketing strategy, and creating great content.

7. Social shopping networks

Examples: Polyvore, Etsy, Fancy

Why people use these networks: To spot trends, follow brands, share great finds, and make
purchases.

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How they can benefit your business: Brands can build awareness, increase engagement, and
sell products via new channels.

Social shopping networks make ecommerce engaging by adding a social element.

Of course, elements of ecommerce appear in many other types of social networks—for

example, Pinterest features Buyable Pins, and Instagram provides call-to-action tools in the
form of “shop now” and “install now” buttons. Social shopping networks take it one step
further by building their site around a focused integration between the social experience and
the shopping experience.

Services like Etsy allow small businesses and individual crafters to sell their products without
an existing brick-and-mortar location, and networks such as Polyvore aggregate products
from different retailers in a single online marketplace, and. Polyvore is one of the largest
social style communities on the internet, and it’s a good example of a network designed
to integrate the social experience with the buying experience. Most of the content is
generated by users, who choose products they like, create collages, publish them as a set, and
then share sets with other users.

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8. Interest-based networks

Examples: Goodreads, Houzz, Last.fm

Why people use these networks: To connect with others around a shared interest or hobby.

How they can benefit your business: If there’s a network devoted to the kind of products or
services you provide; these networks can be a great place to engage with your audience and
build brand awareness.

Interest-based networks take a more targeted approach than the big social networks do by
focusing solely on a single subject, such as books, music, or home design.

While there are groups and forums on other networks that are devoted to these interests,
focusing solely on a single area of interest allows these networks to deliver an experience
tailor-made for the wants and needs of the people and communities who share that interest.
For example, on Houzz, home designers can browse the work of other designers, create
collections of their own work, and connect with people looking for their services.

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Networks such as Last.fm (for musicians and music lovers) and Goodreads (for authors and
avid readers) also provide an experience designed specifically for their niche audience.

If your customers and social audience share a common interest (for example, if you’re
a publishing house), an interest-based network can be a good place to keep up with current
trends among fans of a your industry or its products.

9. ‘Sharing economy’ networks

Examples: Airbnb, Uber, Taskrabbit

Why people use these networks: To advertise, find, share, buy, sell, and trade products and
services between peers.

How they can benefit your business: If you happen to offer the kind of products or services
traded here, these networks can be another channel for bringing in business. (For example, if
you operate a bed-and-breakfast, Airbnb could help you find customers.)

“Sharing economy” networks, also called “collaborative economy networks,” connect people
online for the purpose of advertising, finding, sharing, buying, selling, and trading products
and services.

And while you’re probably already familiar with big-name networks like Airbnb and Uber,
there are a growing number of niche networks you can use to find a dog sitter, a parking spot,
a home-cooked meal, and more.

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This online model for peer commerce has become viable and popular in recent years as
people started trusting online reviews and feeling comfortable using them to gauge the
reputation and reliability of sellers and service providers. According to a report by digital
research firm Vision Critical, “The collaborative economy today works because trust can be
verified electronically through social networks… social media lets the collaborative economy
run smoothly.”

While most marketers will find these networks too specifically targeted or restrictive, if you
happen to provide the kind of product or service that’s traded on a particular network, you
might want to investigate it as another channel to generate leads and sales.

10. Anonymous social networks

Examples: Whisper, Ask.fm, After School

Why people use these networks: To gossip, vent, snoop, and sometimes bully.

How they can benefit your business: They almost certainly can’t. Steer clear.

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Last—and least—are anonymous social networks. While major social networks are making
increasing efforts to hold users accountable for their social activity, these sites go the other
way and allow users to post content anonymously. CBS New York described Whisper as “the
place to go these days to vent, come clean, or peer into other people’s secrets,” saying the site
focuses on “turning confessions into content.”

These networks might sound like a fun place to blow off steam (for example, if you’re a teen
and want to complain about your parents, teachers, boyfriend, and so on).

However, they’ve been shown to provide a consequence-free forum for cyberbullying and

have been linked to teen suicides.

In our opinion, anonymous social networks are a step back toward the wild-west early days of
the internet in a time when we’ve learned the importance of keeping the internet a safe place
for everyone. If it’s worth saying, it’s worth standing behind.

Whether you’re exploring new potential markets for your business or just looking for new
channels to connect with your customers, there are many types of social media you can use.
Some are pretty much mandatory for any business; others are useful for a smaller subset of
niche businesses; and some you should steer clear of entirely.

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 Overview of E-learning Industry

Global e-learning market, which was over a $90 billion market last year, is the fastest
growing market in the education sector. Indian e-learning industry is set to reach $1.29 billion
by FY 2018 with the e-learning content market expected to grow at a CAGR of 18.4% from
FY 2014-FY 2018.

Indian e-learning technology market is also growing YoY. And the number of internet users
in India crossing 200 million is supporting it well. E-learning refers to the use of electronic
media and information and communication technologies in education.

It replicates and supplements the process of classroom teaching in electronic form. In a

classroom, knowledge is delivered by a teacher who manages (portions and sequence of
content to be taught and assessments related to it) and delivers a prescribed curriculum to a

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set of students. Similarly, e-learning involves efficiently managing and distributing relevant
content to the consumers/customers.

E-learning industry can be said to be broadly comprising four components: content,

management system, delivery/distribution system and the consumers/customers. An efficient
collaboration of all the three - content, management system, delivery/distribution system-
leads to a satisfying and successful e-learning experience for a consumer.

For start-ups in e-learning space to flourish, for the adoption of e-learning in schools and by
massive consumer base, for capital to be poured in this space and for the whole industry to
mature, one must understand the hassles and problems of the industry. In this highly
interwoven e-learning market, there is a necessity to understand the challenges and to
collaborate across verticals. Start-ups working in e-learning content industry, however good
they are, cannot provide value in the absence of highly efficient management and distribution
systems.

On the other hand, success of a management or distribution system is based on the premises
of quality content. Sign up for our exclusive newsletters. Subscribe to check out our popular
newsletters.

There are some key factors affecting, and sometimes challenging, different components of e-
learning industry which every start-up must keep in consideration. Consumer behaviour is
affected by the cost of learning, flexibility offered while learning and on the level of the
qualification of customers. As e-learning serves a horizontal market, focus on a targeted set
of consumers when it comes to content generation or collation is very important. Regulatory
norms and curriculum (when catering to educational institutes), corporate and consumer
requirements must be met through e-learning content.

Management systems have to be efficient, should support simple and seamless integration of
content from different sources and should be scalable to support the needs of growing
demand. Distribution and delivery systems can take the form of immersive and game-based
learning, MOOCs, learning portals and hardware (tablet or phablet) based delivery. Inclusion
of adaptive learning models is also on rise these days with start-ups trying to bring in this
model to make e-learning very personalized.

Collaboration is needed in any industry but its greater need for the e-learning industry stems
from the very nature of the learning process. E-learning is a very comprehensive process of

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developing solutions for efficient knowledge delivery. Mastering each part of this process is a
challenging problem.

Company Profile

LUDIFU (Let Us Do It For U)

Industries: E-Learning

Company size: 501-1000 employees

Headquarters: Mumbai

Type: Partnership

Founded: 2016

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Vision: Working to bring significant changes in online-based learning by doing extensive
research for course curriculum preparation, student engagements, and looking forward to the
flexible education.

Mission: to provide cost-effective program that yields consumer/customer motivated,

skilled, and loyal.

They conduct LIVE & INTERACTIVE Online Classes at very affordable price in Various
Subjects including Microsoft Excel, Microsoft PowerPoint, Coding, Languages (English,
French, Spanish, German) and several other topics.

This co. understands that online – based learning can make a significant change to reach
students from all over the world.

With the eCademy, you can study whenever and wherever you choose. They have students in
over 175 countries and a global reputation as a pioneer in the field of flexible learning. E-
leaning teaching also means, if you travel often or need to relocate, you can continue to study
wherever you go.

They empower people by upgrading their skill set through online learning.
at LUDIFU, “let us do it for you” believe, in holding hands for your professional and
personal journey. They offer a mix of pre-recorded lectures and live courses through zoom at
your convenience in the safety of your home. Start-up with a motive to impart knowledge and
make it interactive & fun

Hindustan times publishes about the company. They started newly our online courses with
an aim to reach out to people who would love to learn new skills like web development,
excel, and/or learn new languages like Spanish, French, etc. Times group recognised us as a
pioneering & buzzing company during COVID-19. Affordable online courses and learning
opportunities at a minimum cost you get an exhaustive information & experience leading to
enhanced opportunities either at workplace or in your personal journey.

LUDIFU provides following benefit

finding your own space and utilize better learning options can result in faster than the traditional
ways. Enjoy the beauty of eLearning!

Learn at your own pace

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With pre-recorded lectures learning at your own pace becomes effective & fruitful.

Enjoy learning from anywhere

With online learning there are no barriers to education whether geographically and/or
demographically.

Learn from industry experts

People who are well versed and knowledgeable from respective fields make learning very
engaging & fulfilling.

Learn the latest & basic top skills

Learn web development along with basic languages like English to make yourself job ready.

How LUDIFU use data

1. What Data We Get

We collect certain data from you directly, like information you enter yourself, data about
your participation in courses, and data from third-party platforms you connect with e-
academy. We also collect some data automatically, like information about your device and
what parts of our Services you interact with or spend time using.

2. Data You Provide to Us

We may collect different data from or about you depending on how you use the Services.
Below are some examples to help you better understand the data we collect.

3. How We Get Data About You

We use tools like cookies, web beacons, analytics services, and advertising providers to
gather the data listed above. Some of these tools offer you the ability to opt out of data
collection.

4. For What We Use Your Data

1. Responding to your questions and concerns.

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 2. Sending you administrative messages and information, including messages from
instructors and teaching assistants, notifications about changes to our Service, and
updates to our agreements.

3. Sending push notifications to your wireless device to provide updates and other
relevant messages (which you can manage from the “options” or “settings” page of
the mobile app).

5. Your Choices About the Use of Your Data

You can choose not to provide certain data to us, but you may not be able to use certain
features of the Services.

 To stop receiving promotional communications from us, you can opt out by using the
unsubscribe mechanism in the promotional communication you receive or by
changing the email preferences in your account. Note that regardless of your email
preference settings, we will send you transactional and relationship messages
regarding the Services, including administrative confirmations, order confirmations,
important updates about the Services, and notices about our policies.

 The browser or device you use may allow you to control cookies and other types of
local data storage. Your wireless device may also allow you to control whether
location or other data is collected and shared. You can manage Adobe’s LSOs through
their Website Storage Settings panel.

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27
6. Our Policy Concerning Children

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personal data from a child under those ages, we will take reasonable steps to delete it.

SWOT ANALYSIS

Strength
 E- learning platform
 Wide variety of courses
 Can study at any time and from anywhere
 Unique Start-up

Weakness
 New start-up
 Less recognizable
 High quality internet required
 Limited market share
 Cannot reach where there is no internet

Opportunities
 Opportunity to create its brand
 Can do tie ups with various colleges
 Invest in promotion
 Look for diversification
 Demand of online education

Threats
 Threat from competitors
 Unforeseen situation
 Government regulations
 Negative Publicity

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Details of Mentor
Name: Ms. Darshika Singh Parmar
Designation: HR Manager at LUDIFU Co.

Internship Profile

In the LUDIFU CO. Interns were supposed to promote the Co. online courses and recruiting
people for internship on daily basis. In this company I do internship in the business
development department under the company HR Manager MS. Darshika Singh Parmar.

My HR manager gives me task on WhatsApp related to business development activities and I

had to submitted on WhatsApp only. And sometimes company give the task directly on
WhatsApp and we are free to contact supervisor and company regarding the internship.

In the tasks they give us different situations/ problems and using are creativity, thinking we
have to solve that problem/situation as business developer do. Moreover, at every point of
internship they also provide learning through innovative way.

For providing learning they share various YouTube videos related to business development
new strategies, techniques etc and give task related to videos which they shared.

29
 Task Assigned
Apart from promoting their online courses and recruiting people for internship the task given
are as follows

1. We have given a task in which we have to find relevant hashtags (only2) for the
company so that LUDIFU Can use these hashtags on its Instagram handle to increase
its customer reach?

2. Make a poster for excel session of LUDIFU and post on it your Instagram story
tagging LUDIFU.

3. How LUDIFU can change its customer approach while promoting its online- Real
time &interactive Microsoft excel classes.

4. Watch video and tell 3 important concept of event planning.

5. Tell 5 skills that a person needs to have in becoming a good event planner.

6. Talk to your parents and tell us How you can improve on time management.

7. Tell 3 ways How to greet a customer on phone.

8. Watch this video and explain the term /approach L.A.S.T.

9. Write about yourself in few words that include your skill and abilities.

10. Tell 2 difference between formal and informal mail.

11. How Pinterest can help in growing business.

12. Watch video and tell which strategy of Apple you liked most.

30
13. Tell 3 innovative way through which LUDIFU can make it task more interactive.

14. If 2 people gets into conflict how will you lead and manage conflict.

15. What were 3 factors that you consider while joining LUDIFU and how can we make
more people to join the same.

16. Watch the video and tell us one problem that you solved using I.D.E.A. approach.

17. If you give 1000 Rs where you will invest them use your strategic thinking.

18. Watch video and tell us which skill is more important to become a good supervisor.

19. Since you recruited people, you must be supervising them as well. tell 3 challenges
that you face.

20. Watch video and tell why delegation is imp in your own words.

21. Tell difference between delegation and decentralisation.

22. Make a video cv.

23. 3 activities that you will do as leader to encourage engagement in team.

24. Make a video sharing a few thoughts that you fell you want to express to people about
the corona virus and COVID times.

25. Task to give opinion about LUDIFU courses and its price.

26. Share your experience of recruiting people.

31
 Task Accomplished

I completed almost all the tasks which was assigned to me like

 I found the hashtags #ludifutrainningcentre #upskillwithfludifu.

 Also make the poster for excel session of LUDIFU

32
  Tell us 2 points on how LUDIFU can change its Customer approach while promoting
its Online - Real-Time & Interactive Microsoft Excel Classes. In this I tell the 2 points
as follows

1) LUDIFU can give its customer some refund or some cashback which a customer can use in
its next learning programme at LUDIFU

2) LUDIFU can try to make its interns a VIP customer

 Speak with our parents and tell your mentor two points, your parents think where you
can improve based on Time Management my parents think I can manage my time in 2
ways

1) I use mobile phone very much so by reducing use of mobile phone

2) I mostly do hard work not smart work therefore parents said you should try to do
smart work with hard work.

33
  I have to tell 3 components of event planning are the most important. After watching
the video

In my opinion 3 important components of event planning are as follows

1) Marketing: to attract the audience.

2) speakers: are very important speakers can make event memorable.

3) Attendees: as speakers have to give their speech according to attendees (youth,

professionals, students etc.).

 Tell us 5 skills that a person needs to have to become a good event planner

5 important skills persons should have to become an event planner

1) Great interpersonal skills.

2) Creative and Innovative.

3) Good Time Management Skill.

4) Leadership skill.

5) Superior Organisation skills.

one more point I would like to add to become an event planner person should be Passionate
and Enthusiastic.

 Watch the above video and tell us the full form of L.A.S.T.

1) full form of L.A.S.T

a) Listen: Listen to customer problem

b) Apologize: Say sorry for inconvenience faced by customer.

c)Solve: Solve the problem

34
d) Thank: Thanks for letting us know about customer

 You must tell us 3 ways to greet a customer on the phone

3 ways to greet customer on phone

1) A greeting

Begin your company’s greeting with “Hello,” or “Thank you for calling,” or, if most of your
callers are in the same time zone, try “Good morning/afternoon.” Better yet, combine two or
three of these options in your greeting!

2) Your company names.

Now, “Hello” is a great way to begin a greeting, but it does not a greeting make. If your
business is answering the phone with “Hello” alone, call a company meeting pronto and nix
that nuttiness. In fact, a plain “Hello” can be confusing to callers, and it’s likely to make them
question whether they’ve dialled the correct number. Always state your company name when
taking calls. 

3) An offer of assistance.

“How may I help you?” Ah, what beautiful words. Let your callers know you’re raring to
make their day by rounding off you’re greeting with a question. “How may I help you
today?” and “How may I assist you?” are two rock-solid options.

 You have given a task in which we have to write About ourselves a few words that
will include your skills and abilities

My skills and abilities:

I am a good listener, have positive attitude and dedication towards my work, I am honest
person. I have some more skills: have passion for craft, know basics of web designing.

 Tell us 2 difference between formal and informal mails.

35
1) formal emails should be straight to the point, less detailed, and informative sentences are
written in a passive tone.  Informal emails on the other hand, uses descriptive words and
is written with an active voice.

2) formal emails, purpose is to send important and business message. responses to sales,
query, and marketing while in informal emails purpose is just to communicate or having
informal meetings.

 Tell us 2 points on how Pinterest can help in growing business

2 points Pinterest can help in growing business

1) People use Pinterest to shop.

Some 84% of weekly users use Pinterest to help decide what to buy. According to Pinterest,
55% of Pinners are specifically looking for products. And 83% of weekly users have made a
purchase based on content they see from brands on Pinterest.

2) Pins boost brand exposure.

Pinners like to discover new products. In fact,75% of Pinterest users say they’re “very
interested” in new products, compared with 55% on other digital channels. And it works.
Some 77% of weekly users regularly discover new brands and products on Pinterest.

 Tell us 3 innovative ways in which LUDIFU can make its tasks more creative and
innovative.

3ways LUDIFU can make task interactive.

1) LUDIFU can ask their interns after each task in task what you like or not like and how can
it be improve

2) can use some emotional sentiments to connect audience like in COVID times learning is
safe from home.

3) LUDIFU can provide task which involve critical thinking or planning

 Tell us one problem that you solved in your life using IDEA approach.

36
 I solved the problem of unhealthy lifestyle using idea approach.

step 1: I identify this problem in coronavirus pandemic that me and family lifestyle are
very unhealthy

Step 2: Then I develop plan for this, the plan includes

a) Doing meditation

b) Eating Healthy

c) Using chemical free products to some extent

Step 3: we execute all the things mention is step 2

step 4: in assessment the plan is executed well, and I found that we are much healthy now
than before.
Therefore, I solved the problem of unhealthy lifestyle using idea approach

 Tell us if you are given 1000 rupees, where will you invest them. Use your strategic
thinking.
If I received Rs 1000 then I invest this amount in my own start-up or otherwise I invest
this money to learn new skills.

 Tell us why delegation is important in your own words.

Importance of delegation

1)Two is better than one

It seems that delegation can feel like more harass than it’s worth, however by delegating, you
can hugely expand the amount of work that you can deliver.

By not delegating, you place a heavy burden on yourself. You can become so overwhelmed
that you’re functioning, and your health suffer. Delegating routine work will relieve some of
your stress and give you more time to do your job. It is a way of creating time so you can
continue what you alone can do best.

37
2)Develop your skills as a manager

By delegating, you give yourself more time to work on your skills and capacities. This will
help you achieve your goals in less time and set up higher goals to reach. You will become
more efficient as the stress will be less, which means that your vision will be wider.

3)increasing communication

Hierarchy between you and your team will diminish by delegating. They will notice that you
brought them to your level, which will make communication easier for you and them. In
addition, explaining tasks and sharing ideas together will lessen the distance between the
team’s workers. You will all be one unit doing its best for the benefit of all!

4)Collective success

In delegation, when reaching goals, the success will be the one of the whole team and not an
individual. A collective success will make the person feel as an entity with the company, and
it will empower the team to look forward to another success and another challenge to break!
“At the end, an empowered organization is one in which individuals have the knowledge,
skill, desire, and opportunity to personally succeed in a way that leads to collective
organizational success”.

 You had to search and tell us 2 points of difference between delegation and
decentralisation

1. Responsibility:

In delegation, a superior delegate or transfers some rights and duties to a subordinate but his
responsibility in respect of that work does not end.

On the other hand, decentralisation relieves him from responsibility and the subordinate
becomes liable for that work.

2.Need.

38
Delegation is almost essential for the management to get things done in the organisation i.e.,
delegating requisite authority for performance of work assigned. Decentralisation may or may
not be practised as a systematic policy in the organisation.

 Tell us 3 activities that you'll do as a leader to encourage engagement in the team.

3 activities I will do

1) guide them

2) motivate them
3) give incentives to them

Logbook

S.NO Task Learning outcome

.
1 to find relevant hashtags that LUDIFU Creativity and Knowledge
Can use on its Instagram handle to improvement.
increase its customer reach?

39
2 Make a poster for excel session of Creativity.
LUDIFU and post on it your Instagram
story tagging LUDIFU.
3 How LUDIFU can change its customer Learn about promoting, and how to
approach while promoting its online- change customer approach and why it
Real time &interactive Microsoft excel is important, enhance creativity also.
classes.
4 Watch video and tell 3 important concept Got to know about event planning
of event planning. new concepts.
5 Tell 5 skills that a person needs to have in Learn about what skills should a
becoming a good event planner. person have to become a good event
planner.
6 Talk to your parents and tell us How you Know how I can manage my time.
can improve on time management.
7 Tell 3 ways How to greet a customer on Creativity, Know the importance of
phone. greeting over phone.
8 Watch this video and explain the term Get to Know about L.A.S.T approach.
/approach L.A.S.T.
9 Write about yourself in few words that Through this activity I know my self
include your skill and abilities. better and it increase my confidence
also.
10 Tell 2 difference between formal and Got to know the difference between
informal mail. formal and informal mail.
11 How Pinterest can help in growing Got to know the use of Pinterest for
business. growing business.
12 Watch video and tell which strategy of Learn about various strategies of
Apple you liked most. Apple.
13 Tell 3 innovative way through which Creativity, Innovative thinking.
LUDIFU can make it task more
interactive.
If 2 people gets into conflict how will Learn about conflict and conflict
14 you lead and manage conflict. management in detail.
15 What were 3 factors that you consider Creativity, learn that while doing
while joining LUDIFU and how can we anything we have to consider some
make more people to join the same. factors.
16 Watch the video and tell us one problem Learn about I.D.E.A. approach.
that you solved using I.D.E.A. approach.

40
17 If you give 1000 Rs where you will Learn about using, saving and
invest them use your strategic thinking. investment of fund.
18 Watch video and tell us which skill is Learn the skills that a good Supervisor
more important to become a good should have.
supervisor.
19 Since you recruited people, you must be Learn the challenges that a Supervisor
supervising them as well. tell 3 faces.
challenges that you face.
20 Watch video and tell why delegation is Learn about the delegation and its
imp in your own words. importance.
21 Tell difference between delegation and Learn the difference between
decentralisation. delegation and decentralisation.
22 Make a video cv. Confidence.
23 3 activities that you will do as leader to Learn the how to encourage
encourage engagement in team. engagement in team.
24 Make a video sharing a few thoughts that Confidence, Able to share my thought
you fell you want to express to people and experience.
about the corona virus and COVID times.
25 Task to give opinion about LUDIFU Able to share opinion, increase
courses and its price. creative thinking.
26 Share your experience of recruiting Able to express my own views and
people. ideas.

41
 Observation

During the period of internship, I learned so many new things. I have also learned time
management very well as I had been assigned tasks and given a specified period to complete
the task. I had to manage my time well and prioritize the important and urgent tasks. 

The company greatly promotes healthy competition among its employees to encourage the
generation of new ideas.

Also, I observe that the team members build a good relationship between each other, helping
each other to create a good work by focusing on the organization's goals instead of self-
achievement.

Along my training period, I realize that observation is a main element to find out the root
cause of a problem. Not only for my project but daily activities too.

42
 Moreover, the tasks help me to learn various skills like time management, discipline, self-
trust, creative thinking, team building, able to take initiative and the ability to solve problems.
Besides, my communication skills are strengthening as well when communicating with
others.

In sum, the activities that I had learned during internship period are useful for me in future to
face challenges in a working environment.

Conclusion

From my internship at LUDIFU, I was able to get a better understanding of how social media
marketing helps in business development and how effective it is.

The internship was very useful experience for me. I can honestly say that my time spent
interning with LUDIFU Co. resulted in one of the best summers of my life.  Not only did I
gain practical skills, but I also had the opportunity to meet many new people.

At last, the internship has given me new insights and motivation to pursue my corporate
career with confidence and applied knowledge.

Overall, I found the internship experience to be positive, and I'm sure I will be able to use the
skills I learned in my career later.

43
 Bibliography

 https://ludifu.com/
 https://yourstory.com/2013/11/e-learning-industry/
 https://blog.hootsuite.com/types-of-social-media/
 https://www.wordstream.com/social-media-marketing

44
 Annexure
Company Offer Letter

45
46