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    Lesson 3 Applying Management Control in Accounting and Marketing

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    CJ Duapa
    The document discusses applying management control concepts and techniques in accounting and marketing, including using control in marketing techniques like market research and test marketing. It also covers preparing budgets, with different budgeting methods like top-down, bottom-up, and zero-based budgeting. Finally, it discusses the essential components of creating a business budget, such as knowing the meaning of budgets, determining income sources, and recording budget progress.

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    Lesson 3 Applying Management Control in Accounting and Marketing

    Uploaded by

    CJ Duapa
    2K views17 pages
    The document discusses applying management control concepts and techniques in accounting and marketing, including using control in marketing techniques like market research and test marketing. It also covers preparing budgets, with different budgeting methods like top-down, bottom-up, and zero-based budgeting. Finally, it discusses the essential components of creating a business budget, such as knowing the meaning of budgets, determining income sources, and recording budget progress.

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    Organization and management

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    The document discusses applying management control concepts and techniques in accounting and marketing, including using control in marketing techniques like market research and test marketing. It also covers preparing budgets, with different budgeting methods like top-down, bottom-up, and zero-based budgeting. Finally, it discusses the essential components of creating a business budget, such as knowing the meaning of budgets, determining income sources, and recording budget progress.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views17 pages

    Lesson 3 Applying Management Control in Accounting and Marketing

    Uploaded by

    CJ Duapa
    The document discusses applying management control concepts and techniques in accounting and marketing, including using control in marketing techniques like market research and test marketing. It also covers preparing budgets, with different budgeting methods like top-down, bottom-up, and zero-based budgeting. Finally, it discusses the essential components of creating a business budget, such as knowing the meaning of budgets, determining income sources, and recording budget progress.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Applying Management Control in

    Accounting and Marketing

    Lesson 3

    By: Tr. DOLLY D. ALMONTE


    LEARNING OBJECTIVES:

    1. Apply management control in


    accounting and marketing concepts
    and techniques.
    2. Prepare a budget plan.
    Use of Control in Marketing Techniques
    The extent to which management control
    helps in monitoring progress extends to the
    functional areas of marketing.
    Organizations usually conduct market
    research, to gather pertinent data that can be used
    to generate accurate and relevant evaluation of
    customer needs.
    Use of Control in Marketing Techniques
    Companies also exercises control over
    marketing efforts through a small scale marketing
    called test marketing.
    Marketing ratios, is a very important tool in
    following up marketing activities and determining
    the company's market share.
    BUDGET

    • Budget is a plan expressed in numbers


    or quantity. It shows the income
    statements of business with the
    accompanying expenditures. It includes
    a list of targeted income and expenses.
    Traditional Budget’ Sell Methods
    • Top-down Budgeting – The budget is prepared
    by managers and communicated to the staff.

    • Bottom-up Budgeting – Budget preparation is


    done at the lower levels and adjusted as it sent up
    the hierarchy.
    Modern Budget Methods
    • Zero-based Budgeting –Budgeting is made by
    managers who do courses of actions before
    determining costs. It is planning before costing.

    • Flexible Budgeting – It is budgeting style that


    incorporates consistency planning, meaning, the
    budget can be adjusted as the need arises.
    TYPES OF BUDGET

    1. Expense Budget – referred to as expense


    forecast, exhibits both the anticipated and
    actual expenses incurred in the conduct of
    activities of a department or division in a firm.
    TYPES OF BUDGET

    2. Revenue Budget – It depicts whether the


    organization generated income above or below
    the budgeted amount
    TYPES OF BUDGET

    3. Cash Budget – A company needs to be


    financially liquid or capable to meet its
    obligations. Cash budget monitors the cash
    flow of the company.
    TYPES OF BUDGET

    4. Capital Budget – is a document that makes


    a list of planned investments, deemed major
    assets of a company, such as buildings, heavy
    equipment and machinery, or IT systems.
    CREATING A BUSINESS BUDGET

    Know the
    Be familiar with
    importance of
    budgets
    Budget

    Know the essential


    components of Create the Budget
    budget
    1. Know the meaning of budget and estimating
    expenses.
    Be familiar with budget as a tool to a plan
    and control an organization’s spending
    activities. The right amount of money must be
    allotted for each planned activity to achieve a
    goal.
    2. Determine income and stay on budget.
    Staying on budget is important to
    continue being financially buoyant. Determine
    your realistic income, both regular and
    incremental, that you know you might earn
    from other sources.
    3. Know the essentials of budgeting
    This is more radical way to remedy an
    urgent budgetary need.
    4. Record progress of the budget efforts.
    You must stay in control of your budget.
    A way to do thus is by documenting all your
    expenses as against your income and other
    revenues.
    5. Stay Focused.
    There will be constraints when you create
    your budget.

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