SHEU ABIODUN Effect of Corporate Social Responsibility On Organizational Performance
SHEU ABIODUN Effect of Corporate Social Responsibility On Organizational Performance
SHEU ABIODUN Effect of Corporate Social Responsibility On Organizational Performance
ORGANIZATIONAL PERFORMANCE
A Study of Guarantee Trust Bank, Offa, Kwara State
BY
BA/HND/F17/4527
SUBMITTED TO
THE DEPARTMENT OF BUSINESS ADMINISTRATION
SCHOOL OF BUSINESS AND MANAGEMENT STUDIES,
THE FEDERAL POLYTECHNIC OFFA KWARA STATE
SEPTEMBER 2019
DECLARATION
Kwara State, hereby declare that this research work is written and produced by me and
person.
_____________________________ ____________________
Sheu Abiodun Surajudeen Date
ii
CERTIFICATION
This is to certify that this research work has been completely read through and approved
Polytechnic Offa for the award of Higher National Diploma (HND) in Business
________________________ ____________________
Dr. A.I. Ebeloku Date
Project Supervisor
________________________ ____________________
Mrs. B.A. Ajibade Date
Head of Department
________________________ ____________________
External Examiner Date
iii
DEDICATION
This project work is dedicated to the almighty Allah the author and finisher of our faith,
for his all sufficient grace and enduring mercies and provision.
iv
ACKNOWLEDGEMENTS
First and foremost, I return all the glory and adoration to Almighty Allah my
creator, my protector who has seen me through rough and smothering journey of life so
far3 and sparing my life till this moment. And also making the course of my study very
easy for me, because without Allah I am nothing.
My special appreciation goes to my project supervisor, Dr. A.I. Ebeloku without
him this project wouldn‟t see the light of the day, Sir I really appreciate your guidance,
support, zeal and those special times of you dedicated and input to this project work
professionally. I pray that may the Almighty God grant you and your family goodness of
this life and hereafter. And also my H.O.D Mrs. Ajibade B.A. and all my lecturers in the
department of Business Administration that have inserted knowledge and moral on me. I
pray that may the Almighty God have mercy on everyone of them in this life and
hereafter and grant them their heart desire (Amen).
A tree would never would never make a forest and that is why my profound goes
to my lovely and caring parent Mr. & Mrs. Sheu for their unending love, effort, prayer,
understanding and finance maker for the successful completion throughout my course of
sudy in Fedpoffa, I pay that may the Almighty Allah spare your life to reap the fruit of
your labour (AMINA YA ALLAH).
I am also grateful to all my lovely family brothers and sisters, brother Tajudeen,
Brother Kabir, Aunty Adiyat, Aunty Halimat, Aunty Aishat and my lovely sister of the
house Amirat, I pray that may the Almighty Allah continue to shower his blessing and
insert more attribute to you peoples life because you are so dear and meaningful to me.
And also to my departmental mate, a friend like brother the person of Mr. Usman Semiu,
I really appreciate your support and effort in the course of this project, I pray that may the
Almighty grant you goodness of this life and hereafter and also inserted more attribute in
your life (Amin).
And also lastly to all my lovely friends that we both went to secondary
school; Sodiq Mustapha, Kazeem Sidiq, Waliu Ahmed, Emeka Ugoh, Owoseni Damilare
and to those I did not remember to mention, I pray that may the Almighty Allah grant
every one of you goodness and happiness in this life and hereafter and also pray that may
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the Almighty Allah continue to shower His abundant blessing and protect each and every
one of them (Amen).
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ABSTRACT
This primary focused of this project is to investigate on the effect of corporate social
responsibility on organizational performance in Guarantee Trust Bank Offa, Kwara
State. The objectives of this research work are to (i) to examine he effect of philanthropy
responsibility on organizational performance (ii) to investigate the relationship between
ethical responsibility and organizational performance, (iii) to determine the impact of
legal responsibility on organizational performance iv) to examine the effect of economic
responsibility on organizational performance. The population of the study comprises the
management, senior and junior staff of the Guarantee Trust Bank Offa Kwara State which
is 30 population that is adopted as sample due to the manageable number of the
population. The main instrument used for the research work for collection of data was
self-developed questionnaire which is administered to the staff of Guarantee Trust Bank
Offa, also chi-square (x2) method was used to analyzed hypothesis stated. The findings
from the research work shows that there is significant relationship between corporate
social responsibility and organization performance hence there is need to give back to the
community from which organization exist and this usually promote the image of an
organization and increase the level of patronage and recommendation of an organization.
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TABLE OF CONTENT
Title Page i
Declaration ii
Certification iii
Dedication iv
Acknowledgement v
Abstract vi
Table of Content vii
List of table ix
List of Appendixes/Appendix
viii
2.1.7 Factors that will Influence Organizational Performance 18
2.1.8 How to Improve Employee Organizational Performance 19
2.1.9 Relationship between Corporate Social Responsibility and Organizational
Performance 21
2.2 Theoretical Framework 22
2.2.1 Integrative Theory 23
2.2.2 Instrumental Theories 23
2.2.3 Political Theories 24
2.2.4 Shareholders Theory 25
2.3 Empirical Review 26
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LIST OF TABLES
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CHAPTER ONE
INTRODUCTION
There has been increased consensus that corporate social responsibility (CSR) is
scholarly research has emerged in the literature suggesting that corporate social
benefits of CSR it seems the performance of an organization can be associated with that
behaviour through various policy instruments and subsidies with the intention of
scholars stress the need for a Corporate social responsibility for corporate performance.
increasingly imperative that local enterprises like public corporations, private sectors
much as they are closer to the community and equally benefited more from the immediate
in Nigeria are established on the need to make more and more profits to the detriment of
all the stakeholders. It is also posited that some do not adequately respond to the needs of
protection and community development, is on record that Researchers has concluded that
1
CSR can influence sustainability, integrity, reputation and profitability of any
2005, the Nigerian financial system have been responsible for the generating
employment, either as marketers, or contract staff and has by no small means boost the
country‟s economy. As a sector in the Nigeria, the corporate social responsibility role
manage the social and environmental impacts of their operations and in response to their
programmes as solution to the agitation. Many of such programmes are not integrated into
the organization‟s operations but are merely taken as philanthropic gestures, publicly
reporting through newspaper and television media so as to give the notion that they are
practicing CSR.
Organizations‟ Performance in banking Industry using Guaranty Trust Bank Plc. (GTB
Plc.) as a case study. Specifically, the study considered the factors influencing CSR
adoption by GTB Plc. and its impact on environment in which the organization operate.
Organizations have long been criticized for their negative effect on the natural
problems such as pollution and global warming. The use of fossil fuel is thought to
contribute to global warming and there is both governmental and societal pressure on
production processes in order to do les harm to the environment. Other issues related to
2
the natural environment include waste disposal, deforestation, acid rain, and land
degradation.
globalization of business appears to be an irreversible trend, but there are many opponents
to it. Critics suggest that globalization leads to the exploitation of developing nations 'and
workers, destruction of the environment and increased human rights abuses. They also
argue that globalization primarily benefits the wealthy and widens the gap between the
Perhaps the most pressing issue is that of labour standards in the different
countries around the world. Many organizations have been stung by revelations that their
plants on branches around the world were “sweatshops” and employed minors. CSR also
requires that organizations carefully consider the role that they are playing and could play
market place of the 21st century, the demand for more ethical business process and
know where their responsibilities began and end in relation to building infrastructure,
creating economic opportunities education and poverty alleviation. Therefore, this study
performance.
3
1. What is the effect of philanthropic responsibility on organizational performance?
performance?
The main purpose of this study is to examine the relationship between corporate
social responsibility and organizational performance. Other objectives of this study are as
follows:
performance.
performance.
particular and the society in general. The organization would benefit by knowing the
different areas where they be socially responsible, measure their impact on the society,
4
thus improving their corporate image and on the long run to make more profit. The
research work also intend to assist immensely other corporate organization and general
public to know the significance of social responsibilities and to relate their roles as a
stakeholder in the wheel of progress, if adequate studied. More so, the general public will
became aware and informed about the various kinds of social performances which
corporate bodies can extend them. It will create awareness that environmental
degradation.
responsibilities and area they can readily assist the public and other stakeholders. This
Finally, the researchers are not to be left out of the benefits, as the research project
will allow them to discover more about this crucial and ever controversial concept of our
time.
The scope of the study focuses on the effect of corporate social responsibility on
organizational performance, with reference to Guarantee Trust Bank, Offa Kwara State.
The study focuses specifically in the performance of their moral and ethical content of
management and corporate decision and the resultant effect it has on the organizational
performance.
This research work also focused on area where organization failed to respond to
the need of Nigeria population and to organization there by strengthen and faith which the
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1.8 DEFINITION OF THE TERMS
betterment. (Andrew, 1977). It also means not only fulfilling legal expectations but also
going beyond compliance and investing more into human capital, the environment and
Corporate Image: The intangible possession that distinguishes and enables a business
controlling of both human and materials resources for effective and efficient
Customer: These are individuals or groups of individual that constantly utilize the goods
and services rendered by an organization. The customer determines what business is and
it is their willingness to pay for goods and services those convert economic resources into
revenue.
Profit: These are financial reward accurate to the business after deducting al the
expenditure and cost incurred during the production process from total revenue.
6
Shareholders: Are the different groups that are affected by the organization action and
success.
KWARA STATE
Guarantee Trust Bank Plc. (GTB Plc.) commenced business in February 1991 as
limited liability Company licensed to provide commercial banking services and other
1996. The bank was granted a universal banking license in February 2002 and appointed
strengthen Nigeria Banks, GTB Plc made a strategic decision to actively pursue retail
banking with a major rebranding exercise followed in 2005, which lead to the bank
emerging as the first Nigerian financial institution to undertake a $350 million regulation
Eurobond issue and a $750 million Global Depository Receipts (GDR) offer. Also in
2009, Gtb. Plc successfully completing the first tranche of its $200million dollar
Corporate Bond which is the first corporate bond in Nigeria. The bank receives numerous
includes the Best Bank in Nigeria by Euro Money, the 2007 Most Respected Company in
Nigeria in a survey by Price Water House Coopers and Business Day, multiple honors in
the vanguard Newspaper Banking Awards as winner in three categories: 2007 Best Bank
in Corporate Governance, Bank of the Year and 2007 Most Customer-Friendly Bank,
KPMG 2009 Most Customer-focused Bank, Retail Award and the Most Socially
Responsible Bank in Nigeria at the Social Enterprise Reports and Award, SERA 2009.
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CHAPTER TWO
LITERATURE REVIEW
2.0 INTRODUCTION
This chapter provides a critical look at existing research that is significant to this
study. The chapter has three sections which includes Conceptual review, Theoretical
Review and Empirical review of the literature. The first section of the chapter reviews the
section review theories behind the study of corporate social responsibility and
Conceptual review discussed various concepts used in the research work. The
concept of dependent and independent variable of the research were reviewed. The
by the concept of corporate social responsibility. At the end of this section the
be examine which will highlight the effect corporate social responsibility has on
organizational performance.
themselves; in as much one cannot be on its own. The adoption of social responsibility
organizations and the various sectors to which the business owe obligations. This
obligation is seen to extend beyond the statutory obligation to comply with legislation and
8
sees organizations voluntarily taking further steps to improve the quality of life for
employees and their families as well as for the local community and society at large.
The Oxford Advance Leaner Dictionary defines social as being connected with
society and the way it is organized, while responsibility is a duty to deal with or take care
whereby organizations consider the interests of society by taking responsibility for the
environment in all aspects of their operations. Dijken (2012) defines the concept of
corporate social responsibility by stating that it is the social issues, in the past, were “seen
as public policy matters falling within the ambit of governments” and “so long as
businesses adhered to existing legal obligations, they were free to focus on the “bottom
line”, that is, profits and shareholder value”. Morrison, (2012) disagreed with “this
simplistic view” that separate businesses from social responsibility which he termed to
have been “outdated” by the general recognition that as an employer and producer a
European Commission‟s Green Paper (2001) brings out in its definition of CSR as
fact that the issues and initiatives go beyond the legal requirements and define CSR as a
stakeholders besides shareholders like McGuire, Sundgren and Schneeweis (2011) CSR is
the acknowledgement by companies that they should be accountable not only for their
9
organizational effectiveness and the ability of an organization to account successfully for
its outputs and operations to its various internal and external constituencies. Bennett
(1998), notes that increasingly businesses are expected to behave in socially beneficial
working life and removal of unfair discrimination in hiring and firing staff. Aluko et al
(2014), contends that CSR of business involves those actions or behaviour that are
expected from the organization by the society, which is therefore an intelligent and
Andrew (2009) defined CSR as objectives and intelligent concern for the welfare
of the society, no matter how profitable it is. He further states that CSR of business
should lead in the direction of the positive contribution to human betterment vis-à- vis
sports, arts and culture, reduction of social cost such as pollution caused by the activities
of the business, reduction in business malpractice and equitable working balance among
the staff.
According to Ebeloku (2013), posits that a firm cannot exist in isolation from the
society it which it has being. Firms provide goods and services for the community and
uses raw material and labour, and as well make use of other resources of civilization such
as law which protect the company. No business organization can ignore the environment
in which it operates and the success of firm may depend largely on the public image. The
attitude of firm the their employees, customers, government shareholders, etc., form part
of the image it is therefore not surprising that throughout history, business organization
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2.1.2 APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY
The health of the community very often reflects the health of business. At
minimum, a social responsibility policy adopts sustainable business practice that does no
harm to the community‟s environment and people. At its best a social responsibility that
build lasting and meaningful relationship with customers, employees and the public.
size and resources, but working with community based initiative, growing Phil atrophic
efforts and developing business plan that are creating share value are three of the most
recognized.
return on their investments; they have employees who want safe and fairly paid jobs; they
have customers who demand good quality products at a fair price. This is, by definition,
the fundamental reason for the establishment of businesses and thus a company‟s first
profitably.
abide by the laws and „play by the rules of the game‟. Laws are understood as the
codification of society‟s moral views, and therefore abiding by these standards is a pre-
requisite for any further reasoning about social responsibilities. In other words,
and fair, even when they are not compelled to do so by the legal framework. For example,
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when Shell Company sought to dispose of the Brent spar oil platform at sea in 1995, it
had the full agreement of the law and the British government, yet the company fell victim
to a vigorous campaign against the action by Green Peace as well as a consumer boycott.
As a result, the legal decision to dispose of the platform at sea was eventually reversed,
since the firm had failed to take into consideration society‟s ethical expectations. Also,
similar incidents have occurred in the oil producing areas in the Niger Delta, where oil
companies witnessed destruction of their facilities due to the fact that the oil companies
did not consider the social and ethical interests of the communities in their operations.
Philanthropic Responsibility: The Greek work “Philanthropy” literally means “the love
of our fellow human beings” and by using this idea in a business context, it includes all
those issues that are within the corporation‟s discretion to do in order to improve the
quality of life of employees, local communities and ultimately the society at large. The
emphasis is therefore that today‟s corporate behaviour must not only ensure adequate
returns to shareholders, adequate wages to employees, and quality products and services
looking modern organizations are beginning to realize the long-term benefits of adopting
genuinely a corporate citizen (Hannigfeld, 2016). This is the most commonly used
approach. This includes monetary donations and aid given to local organizations and
hours are limited, many community initiatives still benefits from simple financial support.
Some organization do not like this approach as it does not help build on the skills of the
12
local people, whereas community based development generally leads to more sustainable
development.
environment has generated several opposing perspectives, the argument still ranges on
about how socially responsible they should be. Argument for social involvement relate to
One of the arguments is that social response will lead to consequences that form
the basis for long run point of view that should be favourable to business. Thus social
actions that discourage government regulation or that create a better community can be in
the best interest of business in the long run because of the benefits they tends to bring.
Neder in his argument stated his belief by stating that business should not only
take responsibility for product quality and product safety which are legitimate business
i. Business involvement can help solve difficult problems, help create a better
quality of life and more desirable community in which to attract and keep stunted
workers.
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However, some business scholars oppose the above arguments. They argue that
business organizations and economic institutions should not entangle themselves in social
affairs that;
ii. The pursuit of social goals dilutes business main purpose that is economic
activity. The combination of economic and social purpose will create a house
divide against itself that collapse from its own internal and confusion of goals.
iii. Cost: Many social proposals do not play their own roll in economic sense in view
higher prices.
iv. Business already has enough power, and additionally social involvement that
which business interest interact with ands this is expressed in his own word as follows, in
business, has direct responsibility to his employers. The responsibility is to conduct the
business in accordance with their desire, which generally will make as much more money
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2.1.4 ISSUES AND CHALLENGES OF CORPORATE SOCIAL
RESPONSIBILITY
The prime purpose of including CSR in corporate business is to make the corporate
business activities as well as the corporate culture both sustainable in three ways:
economic, social and environmental. Paying equal amount of attention to all the three
dimensions, but many companies think that corporate social responsibility is a much
exterior part of their business, whereas most think it to be an irrelevant issue for their
business as satisfying their customers/clients is more important for them. It is further felt
that customer satisfaction is only about price and service, but concentrating on only these
aspects of business makes them blind folded towards other important changes taking
place worldwide that could blow the business out of the water. The change is named as
Increased Customer Interest: It has been seen and proved through a survey
that more than one third of surveyed consumers believed that large companies “should
do more than give money to solve problems.” The same study found that almost 50
percent of consumers had considered punishing a company based on its social actions,
15
and that nearly 30 percent had actually avoided a company for that reason. Further it
was proved that the ethical conduct of companies have a growing influence on the
Increased pressure from the Investor: Investors are changing the way they analyze
companies' performance, and are making decisions based on ethical concerns too.
paychecks and benefits and seeking out employers whose operating practices match
their own principles. In order to hire and retain skilled employees, companies are
Relative small size of Nigeria enterprises: The smallness in term of size and
Profit maximization: The pursuit of profit by large enterprise owned by foreign firm
to the detriment of earning less for social responsibility. The see responsibility on the
organization as measured against its intended outputs (or goals and objectives), Richard
(2009).
16
investment, etc.) market performance (sales, market share, etc), and shareholder return
Many consultants maintain that various initiatives and programs improve the
controversial. Fortunately, when these propositions are assessed, the results are often
encouraging. These includes profits, productivity, sales and markets shares, customers
service, achievement of goals, measures specific to the industry, holistic measures (total
target in the form that must be known and communicated to all parties within the
referred to as an indicator of financial performance and it has become the main model in
research in the field of strategic. Generally, financial indicators used for this approach is
sales growth, profitability (which is reflected by the return on investment, return on sale,
and return on equity), earnings per share, and so on (Ibrahin and Primiana 2015).
the outcome that represent the organization mission performance and for which managers
are accountable; it has to do with getting result you want at any point in your operation.
materials facilities energy, time and money. It is d vided into internal and external quality.
17
Finance: it focuses on measures related to profitability because it is essential to survived
and growth.
Timeliness: It involves 3 measures Oyele time, work time and product time; it involves
the performance of activities in batches so as to meet up with the aims and objectives.
workplace environment includes the physical amenities in the workplace and culture
Physical amentias are aesthesis, employee conveniences and safety and health
conditions.
ORGANIZATION`PERFORMANCE
Financial Performance: it refers to the measure on how companies carry out their
Return on Investment: These ratio is calculated as net profit after tax divided by total
paid capital (Maged and Said 2012) the ratio measures the firms efficiency in utility the
investor capital. It express company‟s ability to generate the required return (expected
returns) based on using and managing the invested resources by the shareholders
(Matarnah 2009).
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2.1.8 HOW TO IMPROVE EMPLOYEE ORGANIZATIONAL
PERFORMANCE
especially in a company that wants to stay visible, viable and maintain its competitive
edge. Recognizing the current strengths and abilities of your workforce is as critical as
building activities, exercise initiative and develop better communication skills. In concert,
these elements not only contribute to a more effective and cohesive organization but may
matter what type of business you run or how many employees you have, it is
toward a common goal define the company's value, success and longevity. Hold
regular staff meetings to track the status of pending projects make new
your workers accountable for the responsibilities they assume, the choices they
make and the deadlines they have agreed to meet. Anne Bruce, author of "How to
Workplace," suggests that the more ownership and engagement employees feel in
the decision-making process, the more empowered they will likely feel to put
appraisals. These provide workers with the functional equivalent of a report card
to identify what they are doing well, what areas need improvement and whether
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training classes would benefit an existing job or assist in the transition to a new
recent achievements, discuss issues that they believe are inhibiting them from
doing their best work and request future training and development assignments.
Encourage feedback throughout the year, not just during the review periods.
Bring Out the Best in Your People," emphasizing positive traits and actions in the
organization than constantly looking for faults and making workers feel as if their
matter what position a person holds in your company, he wants to know that his
work is being noticed and appreciated. A successful company culture is one that
merit certificates and perks as well as compliments and good old-fashioned thank-
workers achieve their highest potential by providing them access to the best
Ways Great Leaders Inspire Results," emphasizes that managers who engage in
active listening, respect the unique talents of their staff, instill confidence in others
and know both when and how to delegate responsibilities achieve better results
20
than egotistical leaders who believe that theirs is the only "right" way to get
anything done. The first step in improving any organization is establishing and
enforcing the concept that there aren't different sets of rules that govern the
accountable for their own mistakes and shortcomings as anyone who works for
them in order to foster a healthy and truthful workplace. It's also critical to
discourage gossip, address rumors before they escalate to paranoia and stay
development, for the purpose of this study, the researchers has developed a conceptual
model that captured the specific empirical properties of the research. The model
represents the relationship among the dependent and independent variable of the research.
Business Ethics: this views the moral actions and its implication juxtaposes the rules and
giving adequate product information and non-discriminatory employment. Ethics are used
Environmental Affairs: This has to deal with the environment in which the corporation
carries out business. To ensure pollution free air, soil, water and water bodies.
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Consumer Affairs: Consumer, who is the king in their quest to receive goods and
services of business as offered by the producer, they must be the focus, to produce
according to what they need from time to time. Also give adequate information on
products and produce adequate goods and service that will satisfy the consumer both in
term of quality, quantity and product design that will give value for money.
Community Affairs: The banks must maintain cordial relationship with the community
Employees Affairs: The most valuable asset of any organization is her workers whose
effort has contributed to the achievement of the organization, the Corporate Social
recruitment and training and giving room for employee initiative, other are opportunity
for growth and development and education assistance both to employees and their
immediate facilities
society. Some critics according to Carpenter, (2010) have argued that CSR as
believed by many that CSR efforts are mere campaigns by organizations to promote
corporate brands. Many Nigerians are ignorant of CSR; hence, whenever an organization
does something „supposedly big‟ for the society, such a company and its management
are eulogized for being caring and philanthropic. But over time Scholars has propounded
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2.2.1 INTEGRATIVE THEORIES
This group of theories looks at how business integrates social demands, arguing
that business depends on society for its existence, continuity and growth. The theorists
here are also Garriage and Mele (2004) Ackerman and Baner (1976), Wartick and Rude
responsiveness where social responsiveness considers the gap between what the
actual performance. The theorists here are Ackerman and Bauer (1976), Wartick and
and purely process approach as insufficient, thus proposing the principle of public
towards “stakeholders” or people who affect or are affected by corporate policies and
practices. The theorists here are Pirsch et al (2007, Argandona (1998), freeman
(1984), Harvey and Schaefer (2001), Post (2003), Carson (1995) and Donaldson and
Preston (1995).
The theories here see CSR as a mere means to the end of profits, it believes that
businesses are instrument for wealth generation. Friedman (1970) who are one of the
promoter of this theory opines that the only responsibility of business towards society is
the maximization of profit to the shareholders within the legal framework, ethical and
23
custom of the country. Garriga and Mel (2014) in agreement with Friedman observes that
CSR will be in the long run interest of a corporation, that is a major employer in a small
improve its government. Aside Friedman‟s opinions, other theorist in this group
These theories focus on the interactions and connections between business and
society and on the power and position of business and its inherent responsibility. There
are three (3) theories proponents of this theory all aim at the same thing viz;
Corporate Constitutionalism: They believe in the role of power the business has in
the society and the social impact of this power. The major theorist here is Davis
(1960, 1967).
Integrative Social Contract Theory: This theory came up from two (2) levels; first,
a theoretical macro social contract appealing to all rational contractors and second is a
macro social contract provides rules for any social contracting, while the micro social
contract shows explicit and/or implicitly agreements that are binding within an
systems. The theorists here are Donaldson (1982), Dunfee (1999), Garriaga and Mete
(2004).
Corporate citizenship: Mattern et al (2003) see corporate citizenship from three (3)
perspectives;
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A limited view used in a sense quite close to corporate philanthropic, social
External view where corporation enter the area of citizenship to the point of
The shareholder theory proposed by Milton Friedman states that a company's only
responsibility is to increase its profits. He argued that a company should have no "social
responsibility" to the public or society because its only concern is to increase profits for
itself and for its shareholders. However, shareholders must rely on management to
companies, which means that in actual fact, they do not create value for shareholders
(Lazonick and O‟sullivan, 2010). Furthermore, companies do not always have the
Resources are not used effectively when companies engage in different CSR activities
(Henderson, 2011). The origin of the shareholder perspective is that most companies start
from an owner initiative associated with risk. The owner or entrepreneur invests his or her
resources in an idea, but without a guaranteed returns on investment whereas, the return
(Gotherstrom, 2012). From the perspective of shareholder value, the owners are special
stakeholders and their interests should be prioritized. The owner can exert influence over
the business, which to some extent compensates for the higher risk. The owners should
25
2.3 EMPIRICAL REVIEW
Waddock and Graves (2012) found through regression analysis that an increase in
Social Responsibility. Their analysis is among the best of its kind, particularly insofar as
Responsibility. However, the only independent variables included in their analysis, beside
measures of corporate financial performance were firm size, management‟s risk tolerance,
and type of industry. In this regard, their work is typical of much research in this field.
Most studies of the determinants of Corporate Social Responsibility have examined the
effects of various aspects of corporate financial performance but not much else (Brown &
Perry, 1994).
Nana and Doris, (2016); Based on the findings of their study, CSR has a
substantial and positive impact on all performance indicators used in the literature review
commitment and brand differentiation. Even though there is little attention given to CSR
activities in Ghana, however from their literature revealed one of the best ways to achieve
this and get additional reward; such as attracting customers, building good image,
taking up CSR that satisfy stakeholders needs. To this end, they recommendations that,
communicated to them.
Top management must understand the strategic financial benefits of CSR activities.
26
Companies must include CSR initiates in their strategic plans in order to get higher
Companies should appoint someone to champion CSR initiatives within the business.
Okwemba et al, (2014), Basing on the results of the study, they concluded that
customer retention. This indicates that 7.4% variance in bank performance based on
banks should consider philanthropic responsibility as factor that has got an impact to
of the environment obligation of the go unnoticed by customers and most banks prefer to
invest in CSR activities that are conspicuous to customer as opposed to those which are
salient.
Akindele (2011) adopted a survey design using ex-post, facto type, with officials
drawn from 4 randomly selected banks operating in Nigeria in carrying out a study on
corporate social responsibility: An organizational tool for survival in Nigeria. The general
objective of the study is to examine the extent and role of the retail banking industries in
development in the local communities. The data for the study was analyzed using both
descriptive and inferential statistics, while predictions and decisions based on sample data
were determined using Analysis of variance (ANOVA). It was found that there is a
Olayinka and Temitope (2011) used qualitative research method to examine the
Developing Economies; “The Nigerian Experience. The study obtained data on variables
27
which were believed to have relationship with CSR and financial performance. These
Employee Relation and Environment Management System. The result shows that CSR
has a positive and significant relationship with the financial performance measures. These
results reinforced the accumulating body of empirical support for the positive impact of
when the empirical literature assesses the link between social responsibility and financial
performance, the conclusion is that the evidence is mixed. Amaeshi et al. (2006) used a
two pronged and two stage approach in carrying out a research on Corporate Social
results/analysis shows that the understanding and practice of CSR in Nigeria is still
largely philanthropic and altruistic. There finding differs from the understanding and
practice of CSR in western economies where CSR has advanced beyond philanthropy.
research method. The study finds that there is significant relationship between corporate
social responsibility and agricultural sector both in short and long run.
28
CHAPTER THREE
METHODOLOGY
3.1 INTRODUCTION
This chapter discusses the method and procedures employed in carrying out the
research. Its comprises the research design, population of the study, sample and sampling
design, research instruments, the methods employed for data analysis and measurement
Ogunjimi, (2018) posits that research design helps to identify the right research
methods of an intended study, this research methods guides the researcher on the sources
and types of information required relevant to the research problems and strategies in
obtaining them.
It also tells us what statistical analysis to use as well as outline possible conclusion
to be drawn there from. The study chooses survey in the form of descriptive design as
they allows the collection of a large amount of data from population in a highly economic
way, by administering questionnaire to sub-set of the population and also allows easy
comparison.
characteristics (Azeez, 2009). Population is also refers to as the entire groups, event or
things of interest that the researcher wishes to investigate. It is describe as the totality of
all elements, subjects or members that possess a specified set of one or more common
definite attributes.
29
The population for this research work consists of staffs of Guarantee Trust Bank
Plc., Offa Kwara State. The total population is 30 staff of the bank under study.
selected from the population. In other word, some, but not all members of the population
Since the population is small census will be used. That is the whole population of
the study will be used to represent the sample for the study. The sample size of this
research work is thirty (30) staff working at Guarantee Trust Bank Offa Kwara State.
The method of data collection for this research work is primary (questionnaire)
and secondary data secondary data (textbooks, journals and internet). The primary data
collection technique involves the use of questionnaire. The questionnaire of this study
was self-administered on the respondents who are customers and the employees of the
population. Some of the respondents collected the questionnaire and may ask the
researcher to come back in one week for the collection of the completed questionnaires.
The reliability of a research instrument is concern with the extent to which the
instrument (i.e. the questionnaire) yields the same result over repeated trials or
the reliability of the questionnaires are “test” retest reliability and alternative from
30
reliability. These two methods carefully prove instrument with this, such evidence of
On the other hand, validity of a measurement tools refers to the extent it can
validity” it taken into consideration by ensuring that a wide range or domain of the
activities which constitute market orientation are fully definition. The questions are
cleared and unambiguous. A more adequate validation however is checking the responses
obtained through the questionnaires against external establishment roles and standards.
and extent to which the questionnaire used by the researcher can be claimed to be useable
The researcher administers the questionnaire using in the spot or face method to
the customers of the bank. Each respondent is giving a copy of the questionnaire for
enhances the possibility of colleting all the copies actually completed. Also he staff were
administered questionnaire which is later collect the following week by the researcher
personally.
The presentation and analysis were approached in a number of ways among which
include analysis with simple percentages. All the research questions were properly
31
The Chi-square test is used to determine whether there is any significant
difference between the observed and expected theoretical frequencies obtained from a
E = Expected frequency/Value
on the data. For a contingency table having (r) rows and (c) columns, the number of
32
CHAPTER FOUR
4.1 Introduction
This chapter aims at presenting the data collected and making appropriate
interpretation of the analysis and a view to ensure that the research objectives will be
achieved. The analysis of the data in this chapter is details of the data collected through
Research investigations are not completed until the findings have been made
available to the people concerned with, for the purpose of this study, a total of 30
questionnaires were administered to the staff of Guarantee Trust Bank Offa Kwara State.
of gender, age, marital status, educational qualification and level of respondents in the
organization.
33
4.3.1: Personal Data
Background Distribution Frequency` Percentage
Gender Male 20 67
Female 10 33
Age Below 20 years - -
21 – 30 years 10 33
31 – 35 years 15 50
36 – 40 5 17
41 years above - -
Qualification WAEC/SSCE - -
ND/NCE 12 40
HND/BSC 15 50
Others 3 6
Marital Status Single 5 17
Married 25 83
Widow - -
Divorced - -
Working 0 – 5 years 15 50
experience
6 – 10 years 15 50
11 – 15 years - -
16 years above - -
Cadre Management staff 4 13
Senior staff 12 40
Junior staff 14 47
Source: Field survey, 2019
From the above table 4.3.1, it indicates that 20 respondents representing 67% of
the total respondents was male while 10 respondents representing 33% was female. This
shows that there are more male than female staff in Guarantee Trust Bank Offa Kwara
State.
34
Also from table 10 respondents representing 33% was at the age below 21 – 30
mentioned.
Finally the table indicates that 4 respondents representing 13% were management
35
business world while 15 respondents representing 50% agreed, none of the respondents
disagreed.
Table 4.4.2: There are certain crucial effects of corporate social responsibilities on the
business operation
Alternative Frequency Percentage (%)
Strongly agreed 7 23
Agreed 15 50
Natural - -
Disagreed 8 27
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.2 shows that 7 respondents representing 23% strongly agreed that there
are certain crucial corporate social responsibilities on the business operation of different
27% disagreed.
Table 4.4.3: Proper CSR activities can improve the relationship among the organization
and their stakeholders which leads to enhance organizational performance
Alternative Frequency Percentage (%)
Strongly agreed 2 7
Agreed 28 93
Natural - -
Disagreed - -
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.3 shows that 2 respondents representing 7% strongly agreed that proper
CSR activities can improve the relationship among the organization and their
36
stakeholders which leads to enhance organizational performance while 93 respondents
37
Table 4.4.6: Providing full and accurate information to customers has negative effect on
organization performance
Alternative Frequency Percentage (%)
Strongly agreed 3 10
Agreed - -
Natural - -
Disagreed 20 67
Strongly disagreed 5 17
Total 30 100
Source: Field survey, 2019
Table 4.4.6 shows that 3 respondents representing 10% strongly agreed that
providing full and accurate information to customers has negative effect on organization
performance.
38
Table 4.4.8: Response to customer compliant is an act of corporate responsibility
Alternative Frequency Percentage (%)
Strongly agreed 20 67
Agreed 5 17
Natural 5 17
Disagreed - -
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.8 shows that 20 respondents representing 67% strongly agreed that
39
Table 4.4.10: Our organization follows environmental laws
Alternative Frequency Percentage (%)
Strongly agreed 5 17
Agreed 15 50
Natural - -
Disagreed 10 33
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.10 shows that 5 respondents representing 17% strongly agreed the
40
Table 4.4.12: Following internal policies of remuneration among employees promote
organizational performance
Alternative Frequency Percentage (%)
Strongly agreed 10 33
Agreed 15 30
Natural - -
Disagreed 5 17
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.12 shows that 10 respondents representing 33% strongly agreed that
17% disagreed.
Table 4.4.13: Philanthropy responsibility promotes the products of the organization and
enhance organization performance
Alternative Frequency Percentage (%)
Strongly agreed 20 67
Agreed 5 17
Natural - -
Disagreed 5 5
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.13 shows that 20 respondents representing 67% agreed that philanthropy
responsibility promotes the products the products of the organization and enhance
41
Table 4.4.14: Philanthropy responsibility has positive impact and promote organization
image
Alternative Frequency Percentage (%)
Strongly agreed 5 17
Agreed 20 67
Natural - -
Disagreed 5 17
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
Table 4.4.14 shows that 5 respondents representing 17% strongly agreed that
chapter one. Statistical test method used is chi-square method (x2). The hypothesis is
measures at 5% or 0.05 level of significant which specifies the possible error that the
X2 = ∑(O - E)
Decision rule: Reject Ho if the calculated value generated is greater than the tabulated
42
Hypothesis One:
Ho1: Philanthropy responsibility has no effect on organization performance
Table 4.4.14
Alternative Frequency Percentage (%)
Strongly agreed 5 17
Agreed 20 67
Natural - -
Disagreed 5 17
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
9.49, the decision is to reject the null hypothesis and accept alternative that philanthropy
43
Hypothesis Two
Ho2: Ethical responsibility has no relationship with organization performance
Table 4.4.11
Alternative Frequency Percentage (%)
Strongly agreed 5 17
Agreed 15 50
Natural - -
Disagreed 10 33
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
9.49, the decision is to reject the null hypothesis and accept alternative that ethical
44
Hypothesis Three
Ho3: Legal Responsibility has no Impact on organizational performance
Table 4.4.10
Alternative Frequency Percentage (%)
Strongly agreed 5 17
Agreed 15 50
Natural - -
Disagreed 10 33
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
9.49, the decision is to reject the null hypothesis and accept alternative that legal
45
Hypothesis Four
Ho4: Economic responsibility has no effect on organization performance
Table 4.4.9
Alternative Frequency Percentage (%)
Strongly agreed 15 50
Agreed 10 33
Natural 5 17
Disagreed - -
Strongly disagreed - -
Total 30 100
Source: Field survey, 2019
9.49, the decision is to reject the null hypothesis and accept alternative that economic
46
4.6 Discussion of Findings
The data collected and analyzed above in line with the hypothesis tested resulted
2. The second hypothesis tested shows that ethical responsibility has relationship
follow he policies laid down by the rule of law such as environmental laws
3. The third findings revealed that legal responsibility has great impact on
47
CHAPTER FIVE
5.1 Introduction
This chapter provides summary of major findings and also make necessary
conclusion based on the findings of the study. The study also states the usefulness of the
study and makes necessary recommendations for the study. The study also states other
areas where other researcher can still look into in order to buttress the findings of the
study.
5.2 Summary
performance with reference to Guarant6e Trust Bank Plc. Offa Kwara State. Chapter one
provided the introductory part by giving a background of the study. The chapter discussed
the statement of the research problem. The chapter also highlighted the research questions
and hypotheses raised based on the purpose of the study. The limitations and significance
controversy and as well the concept. The chapter will look at different authors‟ definitions
customers‟ patronage and etc. The chapter also looked at how corporate social
economic, social and environmental factors are responsible for the poor performance of
extensively reviewed.
48
Chapter three discussed the research methodology. The chapter stated the type of
research designed adopted in the study. A sample size of 30 respondents was used.
Questionnaire was administered among the respondents for the purpose of data collection.
Chapter four presented the data gathered in frequency and percentage tables. The
data were also analyzed and research hypotheses were tested with chi-square statistical
test.
clarification on the impact problems and prospects of corporate social responsibility and
how it might lead to the efficiency performance in organisations. The study will be useful
to all organisations especially those in the financial and manufacturing sector as the sector
5.4 Conclusion
Sequel to the findings of the study, the following conclusion were drawn based of
influenced the adoption of corporate social responsibility practices and companies have
initiatives.
responsibility activities and most companies allocates appropriate budget for their various
49
Most companies‟ current corporate social responsibility activities are good enough
and their corporate social responsibility initiatives are helping in creating brand
awareness.
societal change and corporate social responsibility better community relations result in
Climatic changes are the major significant areas of in their corporate social
Partnership projects of social solidarity are the major concrete actions companies
Enhancing corporate reputation are the main benefits for adoption of corporate
social responsibility.
responsibility.
5.5 Recommendations
50
Employees should be properly trained and educated, in order to maximize benefits
Studies and surveys, such as those used for the present research study, form one
method for giving organizations the skills, tools, and information necessary to understand
Organizations must put in place market parameters that will enable them to be
adoption successful and to make industrial products meet expected economic, social and
environmental needs.
Key stakeholders at every level should have the same focus and concern if they
realize that corporate social responsibility is the means by which the organization
implementation of corporate social responsibility which could reduce attrition within the
This study examines the problems and prospects of corporate social responsibility of
Nigerian manufacturing industry. The study used a sample of two hundred (200)
employees from ten (10) manufacturing companies in Lagos State. It is suggested that
further studies can still be carried out on corporate social responsibility within the case
51
study by using a larger sample size or further studies to be carried out to examine the
52
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58
APPENDIX
PERFORMANCE
This research work is being conducted in pursuance of the final year Higher
necessary information needed for the study. Please your assistance and corporation is
The information supplied will be treated as confidential and will be used for
Yours faithfully,
59
QUESTIONNAIRE
Please carefully read through the statements and tick the box that suggest your
best opinion
SECTION A: PERSONAL DATA
1) Gender:
Male ( )
Female ( )
2) Age: Less than 21 years ( ) 21 - 30 years ( )
31 - 35 years ( ) 36 - 40 years ( )
41 years and above ( )
3) Marital status:
Single ( ) Married ( )
Divorce ( ) Widow ( )
4) Academic qualification
Secondary school certificate ( ) ND/NCE or its equivalent ( )
HND/B.Sc or its equivalent ( ) Others ( )
5) Length of service:
1 – 5 years ( ) 6 - 10 years ( )
11 - 15 years ( ) 16 years above
6) What is your cadre in the organization?
Top management ( ) Middle level manager ( )
Junior staff ( )
60
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
9) Proper CSR activities can improve the relationship among the organization and
their stakeholder which leads to enhance organizational performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
10) Following professional standards by organization improve organizational
relationship and enhance organization performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
11) Trustful activities has positive effect on organization per romance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
12) Providing full and accurate information to customers has negative effect on
organization performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
13) Organizational fairness in employee evolution has positive effect on organization
performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
14) Response to customer compliant is an act of corporate responsibility
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
15) Monitoring employees productivity improves organization performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
16) Our organization follows environmental laws
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
17) Our organization avoid discrimination in activities regarding its stakeholders
Strongly Agreed ( ) Agreed ( ) Undecided ( )
61
Disagreed ( ) Strongly disagreed ( )
18) Following internal policies of remuneration among employee promote
organizational performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
19) Philanthropy responsibility promotes the products of the organization and enhance
organization performance
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
20) Philanthropy responsibility has positive promote organization image
Strongly Agreed ( ) Agreed ( ) Undecided ( )
Disagreed ( ) Strongly disagreed ( )
62