Introduction To Media and Information Literacy

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CHARLANE MAT OLIVEROS

GRADE 12 - INTERGRITY (HUMSS)

Media and Information Literacy


Module 1:
Introduction to Media and Information Literacy

LESSON 1:

WHAT I KNOW ________________________________

1. D
2. A
3. C
4. B
5. C

WHAT’S NEW _______________________________

 Errors can also be blames on the medium of the message such as the technology and
the environment - some of which can slide back to choices the sender makes, but
others are out of anyone’s control. If you need to work out the terms of a sale with a
supplier a few towns over before you draw up the invoice and time is of the essence,
sending an email and expecting a quick response would be foolish when you have no
idea if anyone’s there to write back right away, and would potentially need to go back
and forth over the terms; this exchange could potentially take days, but you only have
an hour. The smart move is instead to phone the supplier so that you can have a quick
back-and-fourth. If you need to, you could also text them to say that you’re calling to
hammer out the details before writing it up. Of course, you wouldn’t call using a
cellphone from inside a parking garage because blame for problems with the
reception (or interface) would slide back on you for not positioning yourself
appropriately given the available environments.

WHAT IS IT _______________________________

1. Because you need to think before you say or articulate words, prevailing as
communication requires a procedure as of a process. Communication is defined with
words leaving your lips as you converse with a person. Communication requires that use of
various organs science-wise. The voice box an an example.
2. Seven major elements of communication process are: (1) sender (2) ideas (3) encoding
(4) communication channel (5) receiver (6) decoding and (7) feedback.
3. By following the process of communication. As a receiver, make sure to give feedback to
the sender to make your communication continuous, clear and understandable.
WHAT’S MORE ______________________________

1. The problem will serve or will be a barrier that will cause queuing in either sending or
receiving the message that affects communication.
2. I have better understanding of my surrounding which I can share freshly. A good
environment means good conversation. Positive one and positive one will give great vibes.

Element Intrapersonal Interpersona Group Public Mass


l
Class News
Source Self A friend President Politician Organization
Self-discipline E-mails and Meetings Message to News about
texting the people the
Content/Message or SONA surroundings

Medium/Channel yourself phone Video calls television Radio or


television
yourself Your friend Your The people The people
Receiver classmates

Outcome of Your friends Their No feedback No feedback


Feedback your self reaction opinions needed needed
discipline
none Unstable Unstable Signal Signal
Interference internet internet interruption interruption
connection connection

WHAT’S NEW ____________________________________

1. I think of a plan and ways, observe well.


2. We can communicate through letters, it might be old fashion but that’s the only way we
can communicate if there’s no social media, radio, television, news, social media, etc.
3. Form a group pf people and start discussing about the things you’ve noticed.
4. Make it happen but differently with a new plan.
5. It may be hard to live but get use to it and accept the reality.
6. The news, or information you easily get.
7. Nothing but all people will realize it someday and accept reality and everyone will leave
normally like nothing happened and everyone will be united and will be honest with each
other.

WHAT I HAVE LEARNED _____________________________

1. Communication is complex process since it contains different steps that starts with
sender creating an idea then that interpreted thought will form a message that is to be
delivered to the receiver.
2. The role of media in the community plays an important role within each society, in
terms of educating people about the news, information and ideas that affect the decision-
making and implementation process. The media is an important source of awareness and
the building of social thought. Public opinion, as well as influence the composition of their
interests and their intellectual and political orientation, and this is gaining their
importance in the process of development of countries and human societies.

ASSESSMENT (post test) _______________________________

1. D
2. B
3. A
4. C
5. B
6. D
7. D
8. A
9. A
10. B

ADDITIONAL ACTIVITY _________________________________

Component Guide Question Your answer


Who created the message? Tweeted by Department of
Is the source reliable? How Health. Yes, it is reliable
Sender can you say so? because it has the blue that
determines that the account
is official.
What does the message The information is useful,
say? Is the information there’s no sound but there’s
Message useful, fair, or logical? Are an image that can direct
there images or sounds that people’s attention.
can catch the viewer’s
attention?
What type of media is used The type of media is social
to deliver the message? media or the use of internet.
What are the strengths and If there’s no internet
weaknesses of this media connection there’s no way
format? you can access such an
Medium information. A lot of people
can see the information
because nowadays people
tend to use social media as
their source of happiness.
Who is the target of the Us, people. There’s no way
Receiver message? How might people misinterpret the
people different from me tweet. It was wild and clear.
interpret this message?
What is the purpose of the To inform us. Department of
message? Who controls the Health is the one who
Context transmission of this controls the message since
message? they are the one who
tweeted the post.

LESSON 2:

WHAT I KNOW ________________________________

1. C
2. A
3. B
4. D
5. A

WHAT IS IT _________________________________

Comparison Contrast
Information Literacy: is Prior to the 1990s, the
understanding what primary focus of
information is fact vs. information through various
opinion or affirmation vs forms of media. IML is
Media Literacy vs. information. Understanding combination of information
Information Literacy citations and sources will literacy and media literacy.
help in any intellectual
pursuit especially on the
internet.

Media Literacy: Is an
informed, critical
understanding of the mass
media.
Media Literacy is For example, information
understanding how media literacy has typically been
works in terms of marketing associated with critical
and messaging. Gaining a analysis of news, advertising
Media Literacy vs. clear understanding of and mass media
Technology (Digital) target audience’s for any entertainment. Digital
content is important as well literacy is associated with
as answering why it is there the ability to use computers,
and how it came to be. social media, and the
internet,
Technology (Digital) Literacy
is the storing and moving
the data but by itself creates
no value. It systems will
data accessible for others to
use and comprehend.
Digital literacy is how to Information Literacy is a
find, organise, evaluate and type of literature wherein
create information using the message conveyed is
digital technology verbal in the form of writing
Information Literacy vs. and can be passed through
Technology (Digital Literacy) Information literacy is channels in a hard copy.
knowing how to find, While Technology (Digital)
evaluate, use and manage Literacy is a type of
information. literature wherein the
information is passed
through a media like
internet in a soft copy form.

WHAT I HAVE LEARNED _______________________________

 In my own words, I can define media and information literacy as Media and
Information Literacy consists of the knowledge, the attitudes, and the sum of the skills
needed to know when and what information is needed; where and how to obtain that
information; how to evaluate it critically and organize it once it is found; and how to
use it in an ethical way.
 Media literacy, Information literacy, and technology literary are important lifelong
skills because it is the the ability to effectively and efficiently create, use,
comprehend, and share information through any mediated communication. The
ability to navigate the media is a powerful and crucial skill.

WHAT I CAN DO ______________________________________

With the various advancements and technological trends going on, it’s no surprise that
many people are shifting to social media as their source of information. Sources of news
were almost pretty much the same, but how it was spread was very different from almost
a century ago. Nowadays, you can access news from every source around the world with
just a click of a button. Being a social literate individual doesn’t only mean that you should
share every news you see on the online platform. Being an effective media information
literate also means that the sources you got your news from should be legitimate and true.

Surely change is inevitable. How we obtain and share information is going to take a curve.
How we can improve the sudden shift from old to solely depends on the present-day
generation. As part of this generation, and a media literate individual, I can show people
that their view means something. Every day I see people that have given up on a
democracy, their job, their life in some cases . I try to help them understand we re what
we make us. They have to take responsibility for themselves, an in doing so they can find
solutions. I told a man once, who was very negative about government, and had five or six
children, that those, children were the key. If he raised them with values he believed in,
maybe they would be able to get into government and help it move in that direction. I
think he threw something at me. It might have only been a terrible look, but it felt like a
rock. We are always looking for quick fixes, but the changes that last, are the ones that are
the hardest to achieve. If we can show them how to make themselves count, in a tangible
way, we can change their view.

ASSESSMENT _________________________________

1. B. Information Literacy
2. C. Technology Literacy
3. A. Media Literacy
4. B. Information Literacy
5. B. Information Literacy
6. C. Technology Literacy
7. B. Information Literacy
8. A. Media Literacy
9. B. information Literacy
10. C. Technology Literacy

1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. FALSE
6. FALSE
7. TRUE
8. TRUE
9. TRUE
10. FALSE

ADDTIONAL ACTIVITY _____________________________

The Bayanihan to Heal as


One Act, also known as the 1. For those who create or spread false information
Bayanihan Act, and officially about the crisis now.
designated as Republic Act 2. The foregoing offenses shall be punishable with
No. 11469, is a law in the imprisonment of two (2) months or a fine of not less
Philippines that was than Ten Thousand Pesos (P10,000.00) but not more
enacted in March 2020 than one million pesos (P1,000,000.00), or both, such
granting the President imprisonment and fine, at the discretion of the court.
additional authority to 3. Yes, it does help the media and information literacy
combat the COVID-19 because it will avoid spreading false information and to
pandemic in the Philippines. avoid people panicking about the pandemic.

WHAT’S MORE _______________________________


1. Someone who is considered literate in media and information processing is someone
who can discern and identify what is fake news and what is not. They are also expected to
be able to process and understand the information being provided to them and perhaps
explain is to others as well.
2. We want information to be fed us directly and we are too dependent on being fed these
information that we no longer are able to determine things for ourselves.
3. No, I’m not good at doing this kind of field, I lack most of the time when it comes to
essay and identifying the information if it’s fake or not.
4. In schools, we should make sure that the pupils are exposed to the various types of
media available. This means exposure to TV, radio, newspaper, and even social media.
This ensures that they are able to know how information is usually presented in these
mediums.

LESSON 3:

WHAT I KNOW _______________________________

1. Y
2. N
3. Y
4. Y
5. N
6. Y
7. Y
8. N
9. N
10. N

WHAT’S NEW _______________________________

Media or Information Provider Number of hours in a week


1. Cellphone 49 hours
2. Television 35 hours
3. Laptop 21 hours
4. Radio 7 hours
5. News paper 2 hours

WHAT’S MORE _____________________________

 I read the article and I also saw news about it, so I must say it’s fact.
 Not everything in the internet is legit, we must double check before doing anything
else.
 We must ask questions or fact checking before saying that their work is wrong.

Characteristics of a responsible media and Characteristics of a responsible media and


information user information producer
 Refrain from bullying acts either verbal,  Refrain being biased and does not
emotional, catcalling, and target any individual , groups or
cyberbullying. organizations.
 Knowledgeable about network  Knowledgeable about what he/she
etiquette may it be formal or informal shall be posting under specific time and
or informal. varying circumstances
 Does not use media as source of  Does not use media as channels for
pirated works. piracy
 Acts as they would in real life,  Comments legibly which have gone
following the Golden Rule. through several thinking before clicking
 Creates posts that are both positive  Never posts fake news.
and factual ad does not show falsity.

WHAT I HAVE LEARNED _______________________________

 In my own words, I can define media and information literacy as Media and
Information Literacy consists of the knowledge, the attitudes, and the sum of the skills
needed to know when and what information is needed; where and how to obtain that
information; how to evaluate it critically and organize it once it is found; and how to
use it in an ethical way.
 Media literacy, Information literacy, and technology literary are important lifelong
skills because it is the the ability to effectively and efficiently create, use,
comprehend, and share information through any mediated communication. The
ability to navigate the media is a powerful and crucial skill.

WHAT I CAN DO ____________________________

1. I will not believe such a message without WHO confirmation. If it’s real they could have
posted it in their social media accounts and the news and media networks could have
spread the word already.
2. I will respect her/him opinion.
3. i will teach him some respect and tell him/her to stop spreading the said video because
it’s non of their business it will cause a depression for the victim.
4. I will read first the article/URL before doing anything, always do a fact checking so your
efforts won’t be waste.
5. I will do some further research about it.

ASSESSMENT _____________________________
1. C
2. B
3. A
4. C
5. D
6. D
7. A
8. C
9. B
10. D

1. Y
2. N
3. Y
4. Y
5. N
6. Y
7. Y
8. N
9. N
10. N

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