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    Channel Strategy and Distribution Network

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    Debopriyo Roy
    Dabur has built a large distribution network over the years to make its fast-moving consumer goods widely available. It has manufacturing plants across India and distribution channels that deliver products to clearing and forwarding agents, stockists or distributors, and finally retailers from which consumers purchase products. Dabur's distribution network aims to ensure products are on shelves and available to consumers in both rural and urban areas of India as well as other countries it exports to.

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    Channel Strategy and Distribution Network

    Uploaded by

    Debopriyo Roy
    81 views1 page
    Dabur has built a large distribution network over the years to make its fast-moving consumer goods widely available. It has manufacturing plants across India and distribution channels that deliver products to clearing and forwarding agents, stockists or distributors, and finally retailers from which consumers purchase products. Dabur's distribution network aims to ensure products are on shelves and available to consumers in both rural and urban areas of India as well as other countries it exports to.

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    Dabur has built a large distribution network over the years to make its fast-moving consumer goods widely available. It has manufacturing plants across India and distribution channels that deliver products to clearing and forwarding agents, stockists or distributors, and finally retailers from which consumers purchase products. Dabur's distribution network aims to ensure products are on shelves and available to consumers in both rural and urban areas of India as well as other countries it exports to.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    81 views1 page

    Channel Strategy and Distribution Network

    Uploaded by

    Debopriyo Roy
    Dabur has built a large distribution network over the years to make its fast-moving consumer goods widely available. It has manufacturing plants across India and distribution channels that deliver products to clearing and forwarding agents, stockists or distributors, and finally retailers from which consumers purchase products. Dabur's distribution network aims to ensure products are on shelves and available to consumers in both rural and urban areas of India as well as other countries it exports to.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Channel strategy and distribution network

    Distribution is crucial in the fast-moving consumer goods (FMCG) sector. Company must
    choose the right strategy to make its products available to everyone.
    The  main objective for FMCG company is to make its products available in the most outlets
    and to ensure that there is no stock out of the products. For the same reason, shelf space plays
    an important role in establishing visibility. Dabur has built a large distribution network over
    the years. Its manufacturing plants, distributors, and retailers all play a role in Dabur's
    marketing mix promotional strategy. The product is available not only in India, but also in
    other countries.
    Dabur has manufacturing plants all over India. Himachal Pradesh, Rajasthan, and Madhya
    Pradesh are the main locations.
    Channel Of Distribution
    Rural Urban
    Manufacturing Plant Factory

    C&F agent C&F agent

    Super Stockist
    GT stockist MT stockist Insti stockist
    Sub stockist
    Wholesaler
    Retailer
    Retailer Retailer
    Consumer

    Consumer Consumer

    The above diagram shows the distribution channel of Dabur India Ltd.for both rural and
    urban India
     First, the products are manufactured, and then the packed goods are delivered to
    Clearing And Forwarding Agents (C&FA),
     Then the goods are delivered to a number of Stockist (GT and MT) or Distributors,
    and finally, the goods are delivered to a large number of Retailers.
     Customers receive their orders from this point on. Finally the customer purchases the
    product from retailers
     Direct delivery to supermarkets and modern retail is also done sometimes.
     Aside from the countries where Dabur has overseas offices to manage distribution and
    sales such as Dubai and Nepal they also export products to Bangladesh, Egypt, the
    UK, Nigeria, the United States, and the United Kingdom.

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