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    Brand-Building Social Media Strategy Worksheet: Business Name: Product/Service

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    Anuj Bhatt
    This document provides a 10-step worksheet to build a brand-building social media strategy. The steps include setting goals, identifying the target audience, analyzing competitors, choosing content types and platforms, selecting tools, assessing capabilities, and creating a calendar. The goal is to generate awareness, drive traffic, engage audiences, and convert customers through social media by understanding the audience and competitors' strategies.

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    Brand-Building Social Media Strategy Worksheet: Business Name: Product/Service

    Uploaded by

    Anuj Bhatt
    80 views8 pages
    This document provides a 10-step worksheet to build a brand-building social media strategy. The steps include setting goals, identifying the target audience, analyzing competitors, choosing content types and platforms, selecting tools, assessing capabilities, and creating a calendar. The goal is to generate awareness, drive traffic, engage audiences, and convert customers through social media by understanding the audience and competitors' strategies.

    Original Description:

    SEO

    Original Title

    Brandveda-SocialMedia-Strategy-Worksheet

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    This document provides a 10-step worksheet to build a brand-building social media strategy. The steps include setting goals, identifying the target audience, analyzing competitors, choosing content types and platforms, selecting tools, assessing capabilities, and creating a calendar. The goal is to generate awareness, drive traffic, engage audiences, and convert customers through social media by understanding the audience and competitors' strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    80 views8 pages

    Brand-Building Social Media Strategy Worksheet: Business Name: Product/Service

    Uploaded by

    Anuj Bhatt
    This document provides a 10-step worksheet to build a brand-building social media strategy. The steps include setting goals, identifying the target audience, analyzing competitors, choosing content types and platforms, selecting tools, assessing capabilities, and creating a calendar. The goal is to generate awareness, drive traffic, engage audiences, and convert customers through social media by understanding the audience and competitors' strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8
    At a glance
    Powered by AI
    The document outlines steps to create a social media strategy including setting goals, identifying the target audience, analyzing competitors, choosing platforms and content mix, and selecting tools.

    The main steps outlined are to set goals, identify the target audience, analyze competitors, pick primary platforms, choose a content mix, select tools, map capabilities, and create a calendar.

    It recommends considering videos, photos, status updates, links, stories and graphics for content across Facebook, LinkedIn and Instagram. Tools include scheduling, design, analytics and posting platforms. Native platform tools are also recommended.

    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    BUSINESS NAME: PRODUCT/SERVICE:

    Set Your Goals

    1
    STEP

    Select any that apply to what you want to accomplish through social media.

    Generate Awareness Drive Traffic

    Entertain To your site


    Inform To your profile

    Engage With Your Audience Convert Your Audience

    Conversations Customers
    Content Followers

    Create Your Goals

    2
    STEP

    I want to...

    1.

    2.

    3.

    3
    STEP
    Identify Your Audience
    Answer these questions about your ideal target audience:

    1. What is their age range?

    2. What are their job titles?

    3. What are their interests?

    1
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    4. What do they need to succeed?

    5. What hashtags do they use/follow?

    6. What type of content do they consume?

    Pick Your Primary Platform

    4
    STEP

    Instagram

    Facebook

    LinkedIn

    Competitive Analysis Part 1

    5
    STEP

    Identify 3-5 competitors who speak to your audience.

    1.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    2
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    2.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    3.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    4.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    3
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    5.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    Did you notice any trends among your competition?

    Competitive Analysis Part 2

    6
    STEP

    Identify 3-5 non-competitors who speak to your audience.


    1.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    4
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    2.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    3.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    4.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    5
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    5.
    How many followers do they have?

    How many times per day do they post?

    What types of content are they posting?

    What types of ads are they putting out? (FB Only)

    Choose Your Content Mix

    7
    STEP

    Put a checkmark by each of the ones you think you’ll have the bandwidth and the
    capability to produce regularly:

    Facebook

    Videos Status Updates Shares


    Photos Links Comments
    Graphics Stories Other:

    LinkedIn

    Videos Status Updates


    Photos Links Comments
    Graphics Shares Other:

    Instagram

    Photos Videos (In Stream & IGTV)


    Graphics Stories
    Carousels Comments Other:

    6
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    8
    STEP
    Select Your Tools
    Select the tools that best suit you:

    Scheduler

    Native Platform Hootsuite


    Buffer Sprout Social Other:

    Photo & Thumbnail Design

    Sparkpost Adobe Suite


    Canva Design Team Other:

    Video

    Sparkpost Soapbox Video Team


    Lumen5 Cell Phone Other:

    9
    STEP
    Map Your Capabilities
    Assess your bandwidth:

    1. How many people do you have to contribute to social media?

    2. How much time do you think you can reasonably commit to your social media per week?

    3. How much money are you willing to budget for your social media management?

    Verify your content mix:


    Now, look back at your content mix checklist from step 7. Is this doable?

    7
    BRAND-BUILDING SOCIAL MEDIA STRATEGY WORKSHEET

    STEP
    Create Your Calendar
    10 Make sure to add reminders in your personal calendar.

    Sunday Monday Tuesday Wednesday Thursday Friday Saturday

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