Holive-Sanlier-Pastoret-Post-it - 26032020

Write it, love it, post it
Hannah Holive
Benjamin Sanlier
Lucile Pastoret
Summary
1. Scenario ...........................................Page 1
2. Justification.....................................Page 2
3. Story Board .....................................Page 3
4. Scenario in French.........................Page 6
5. Type of Logo....................................Page 7
Scenario
A young woman passionate of drawing dream about integrate an
art school. But she's confused, she does not have any self-
confidence and does not dare apply to the school. Every evening
by habit she goes and sit down on a bench right in front the school
art where she draws hours and hours hoping she will become
enought brave to apply to the school one day. But she ignored that
an art professor will spott her drawing.One night, when the
teacher finished later, he saw a post-it on the bench forgotten by
the young woman already gone. He was sujugated by the fabulous
drawing he saw on this tiny paper.The next evening the professor
decided to finish earlier and wait for the young woman on the
bench. When she arrived the professor ask her if she did this
fantastic drawing on the post it , and she said yes. He
complimented her about her work and told her she was talented.
Then he invited her to join his class.
Page 1
Justification
Advertising appeals to emotion by causing its audience to think
that post-it notes allow the creativity of individuals to be freely
expressed, to convey ideas and also to share emotions between
people. Overall, the post-it brings humans together appart from
the fact to simply listing the shopping list. Advertising fulfills a
cognitive objective by attesting to the functional aspect of the
product: people can write and draw on it . In addition, the
advertisement fulfills an emotional objective by playing on the
touching aspect of the young woman whose dream at the
beginning of the video is not attainable and becomes achievable
with the post it .
We chose an advertisement which matches rather to an

"emotional" content since the intellectual and cognitive aspect are
known by all for this product. Here, the notions of "self-progress"
and "connecting with others" are discussed.The target of our
advertising would be closer to young students or workers who
seek to organize themselves and find better methods to work, but
also to let people express their passions and ideas through a
paper medium.
The language used in advertising will be informal at first, we will

sometimes find a few words on the post-it notes and we will
understand from the atmosphere created what is happening, the
situation will be implied.Second time, the conversation between
the two protagonists will correspond to common everyday
language.Accordind to us , this advertising is likely to be successfull
because it will stand out from that of the competitors, due to the
emotion aroused.
Page 2
Story Board
Scene 1, Camera shot 1, Long shot:
a student draws on a bench.
Scene1, Camera shot 2,Medium long shot:

The student is still drawing.
Scene 1, Camera shot 3, Medium close shot:

The student draws.This camera shot shows us that the student is
really focused on her drawing.
Scene 1, Camera shot 4, Close up:

Close up on the sticky note.The camera shot shows her
applicability to the work. We can see the drawing on the sticky
note.
Scene1, Camera shot 5, Close shot:

The student turns over looking at the university one more time.
This camera shot is supposed to show the girl’s interest for the
university behind her. She looks puzzled.

Scene 2, Camera shot 1, Close shot:
We can observe the student observing the university for the last
time. The weather and her clothes are changed. We suppose that
it’s another day.
Scene 3, camera shot 1,close shot :

Repetition of this camera shot.
Page 3
Story Board
Scene 4, camera shot 1,close shot:
Scene 5, camera shot 1,close shot :

Scene 6, camera shot 1, general shot :

The change of camera shot shows a specific scene in order to cut
with the previous ones that were showing the passing plan.
Scene 6, camera shot 2, american shot :

We see the student drawing on a sticky note.However she put her
things away and leaves.She forgets a sticky note on the bench.A few
seconds later we can see someone walking past the bench it seems
a professor. He observes something remained on the bench, this is
the sticky note.He tries to challenge the student observing carefully
her work.
Scene 6, camera shot 3, close shot: This close shot allows to zoom
on the professor’s expression,to show how he appreciates the
student’s work. He looks impressed.
Scene 6, camera shot 4, extreme close- up:

Extreme close up on the sticky note to show the drawing to the
audience.The drawing is very interesting.The close up allows to
understand the professor’s expression and answers to audience
questions.
Page 4
Story Board
Scene7, camera shot 1, american shot:
The student draws again on the bench.We can see a silhouette
arriving in the background.It’s the professor who challenges the
student.
Scene 7, camera shot 2, close shot:

The discussion begins between the two protagonists.They both
seem happy ( we can see it on both faces). We see the student put
away her things and follow the professor towards the university
entrance.
Last scene :
the shot come closer and closer , we can see te post-it on the bench
where it's writted 'write' 'love it' and 'post it' , the logo will com up
,on the same time the post il will deseaper
Page 5
Scenario in French
Une jeune femme passionnée par le dessin a pour rêve de faire des
études artistiques. Elle hésite pourtant, n’a pas confiance en elle et
n’ose pas postuler. Après son travail, elle a pour habitude de se
rendre sur un banc situé en face d’une école d’art. Elle dessine sur
ses post-it en espérant, un jour, avoir le courage d'y postuler. Un soir,
en quittant cette école d'art, un professeur aperçoit sur le banc un
post-it oublié. Le dessin qui y est inscrit attire sa curiosité.
Le lendemain, le professeur décide de finir plus tôt en espérant
retrouver son auteur. Il voit la jeune femme s’asseoir et commencer
à dessiner. Il l'interpelle et elle lui confirme qu'elle est bien à l'origine
du dessin. Il se présente et lui propose d'intégrer de lui-même l’école
d'art.
Page 6
Type of logo
Page 7

Holive-Sanlier-Pastoret-Post-it - 26032020

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Write it, love it, post it

3. Story Board .....................................Page 3

We chose an advertisement which matches rather to an

The language used in advertising will be informal at first, we will

Scene1, Camera shot 2,Medium long shot:

Scene 1, Camera shot 3, Medium close shot:

Scene 1, Camera shot 4, Close up:

Scene1, Camera shot 5, Close shot:

Scene 3, camera shot 1,close shot :

Scene 5, camera shot 1,close shot :

Scene 6, camera shot 1, general shot :

Scene 6, camera shot 2, american shot :

Scene 6, camera shot 4, extreme close- up:

Scene 7, camera shot 2, close shot:

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