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Social Networking Mastery

" Tested and proven techniques and scripts that work if you do"

3 Popular Social Networking Sites

www.myspace.com: 270,000,000 people

How To Connect with a half Billiion users

e-mail

Instant Messaging

Bulletins

Notes

Posts

Comments

Changes

Contacts

Notification

Invites

INSTANT MESSAGING SYSTEMS

Adium - is a FREE Instant Messaging system for MAC users

http://www.adiumx.com/ (AIM,MSN,Yahoo, MySpace)

MySpace provides it's own external Instant Messaging System for PC users
http://www.myspace.com/myspaceim

Digsby - is a FREE External Instant Messaging system for PC users on FaceBook

http://www.digsby.com (also used for AIM,MSN,Yahoo,FaceBook)

Yahoo provides it's own external Instant Messaging System

http://messenger.yahoo.com/t
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MASTERING THE PROCESS

It's FREE to Join

Create Your Page •- Meet People • Qualify and Close them
class="boldBlack">How to Create your Page, Profile, or Space

MySpace

Create 2 pages and URLs (web addresses)• 1st page use your name
www.myspace.com/billsmith
• 2nd page create a colorful name www.myspace.com/globetrottingbill
Max's URL is: www.myspace.com/luckymanatthebeach
To ADD Max as a friend do a Name Seach for: Max Steingart
Send an Instant Message to: luckymanatthebeach

FaceBook

Create your page using your name

To ADD me as a friend do a Name Seach for

How to Search, Find, and Network with people on: MySpace & Facebook

How to Connect with the best people

How to Communicate with them
How to Qualify them as a prospect
How and When to Talk to them about your business
Scripts and Examples provided -
How to qualify each person

What to say
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When to say it

How to Close the sale

Teach you the REAL SECRETS to REJECTION FREE SELLING

INSTANT MESSAGING SYSTEMS

Don't focus on making a sale, focus on whether there is a sale to be made.

Show You How To Eliminate ALL Rejection

Give You UNLIMITED FREE access to people

How To Add 1 New Customer In 50 Minutes a day

Misconceptions

"You need to use elablorate and expensive tools to drive people to your website, then
use automated systems to qualify your prospects, then talk to the prospects that
appear to be interested, qualify and close a small percentage of them:

• Pay per Click

• Buy leads
• Advertise
• SEO (search engine optimation)
• Squeeze pages
• Replicating websites

In these video's you'll learn:

HOW TO GO DIRECTLY TO YOUR PROSPECTSskipping all the extra work and

expense

HOW TO QUALIFY THEM BY ASKING 8 QUESTIONS

HOW TO CLOSE THEM

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Why RELATIONSHIPS are the foundation of your business

People who get into a business without a relationship with someone to encourage and
help them, are out of the business in 90 days**
Industry statistics - 90% of the people that join a company are gone in 12 months.
If they don't make $$ right away - GONE
If they receive another attractive email offer from someone else - GONE

My Prospecting Mastery System will work for anyone that applies it.

My Scripts work for everyone both online and offline.

Create a page - MySpace and FaceBook

You're going to notice 3 different kinds of pages

1. Total COMMERCIAL for someone's busineses

Bxpects people to see the page and contact them
The Contents of the page indicates the agenda of it's creator

2. Part Biz - Part Personal

Use biz part to encourge people to ask about it.
The Contents of the page indicates the agenda of it's creator
3. All ABOUT YOU - No Business
Magnetically attracts people to you,
Curiosity makes them ask what you do
The Contents of the page indicates the agenda of it's creator

All kinds of people watching this video with differing levels of computer and internet
skills - but I assure you ANYONE and EVERYONE CAN DO THIS

You Get to Do it and Watch others Do It too.

I'm available to you 10 hrs each week for you to contact me directly during private
"Ask Max" webinars to hear my comments and suggestions about your page, and
ask ANY other Questions you might have. Or, Log in and watch me answer other
questions that may be on your mind.
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Don't hold back on your questions

These "Ask Max" sessions will be recorded too

You'll have access to a library of them 24/7

Your Goal - 1 customer a Day in 50 minutes - to your online success

You don't have to work as hard as you used to.

Talk to less people and close more sales.

The System
Search for people - Pick someone you want to connect with

1st contact

Friend Request

Hi, I found your page while waiting for a friend

and would like to add you to my friends list.
My name is Espie. Feel free to IM me when
you see me on. E-mail

Hi, I found your page while waiting for a friend

and would like to add you to my friends list.
My name is Max. Feel free to IM me when
you see me on.

Instant Message (IM)

Hello from the Beach

Other First Contact Examples:

Hello and Happy Birthday. I noticed that your

birthday is tomorrow and hope that it's a very
special day for you. I've met some wonderful
people online and would like to add you as one
of my friends. What do you do? Max
ps If you see me online please send me an IM.

Please feel free to customize and personalize your initial message by mention-
ing things they've posted on their page.
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2nd Contact Examples - After they accept you as a friend, thank them, pay them a
compliment, and ask them the question -
What do they do?

Thanks for adding me as a friend. I've met some

wonderful people on here and have made some
great new friends. What do you do?

3rd Contact - Continue dialog via email or IM to learn more about them by asking the
following 10 Success Questions.

While you learn the answers, you're building a relationship with them and qualifying
them as a prospect for your business.

10 Success Questions

You are always IN CONTROL of every conversation if you ask questions.

You pick the people you want to talk to and respond to.
You determine what you talk about by asking these 10 qualifying questions:

• Why do you want to know? What do you do now ?

• What does that entail?

• How long have you done it?

• How are you being affected by what's happening with the economy ?

• What did you do before?

• How do you like what you're doing?

• Have you ever thought about doing anything else?

• Are you familiar with the network marketing industry ?

• What experience did you have?

You chose the time to talk about your business.

You can bring up what you do at anytime. BE PATIENT!
Learn about the other person by asking questions!
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Following UP - DAILY COMMUNICATION IS VITAL TO YOUR SUCCESS

Send Your Daily Motivation Bulletin to ALL your friends EVERY day

DO NOT TALK about your business in any detail until you've learned your friend has a
need for your product or service.

E-mail to use when you change URL's and go from Bill Smith to Globetrotting
Bill:

I've set up a new MySpace page and would like to

add you to my friends list there so we don't lose
touch with each other. Hope all is well and best
wishes. Thanks

Many of your online friends will look at your new name and page and want to know
more about what you do. Everyday since your initial contact, they've been receiving
Your Daily Motivation and will be curious about what you do.

The online relationship building process - easy, fast, fun, entertaining, subtle and auto-
matic when you stay in constant contact via Your Daily Motivation and other social net-
working contact features - (ie: status - mood changes, bulletins, comments, email,
pokes, etc)

The Internet Relationship Game is just like the game of baseball.

• 1st Base - You Type

• 2nd Base - You Talk

• 3rd Base - You Meet

• Home Run - They Get Into Your Business

The power of the Internet is that you don't have to round the bases to win.
People will join your business while on any base.
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1.Pick the right people based on:

• Your search parameters

• Photo displayed

• Page contents, background,

• Obvious Online agenda

• Ease of making the connection

• Ease of communicating

2. Control the conversation with Questions

• Quickly and subtley Qualify People

• Communicate effectively

• Talk to talkative people

• End your communications with questions (email, IM)

• Drop the bad choices

3. Determine their needs and wants with questions

4. If you like the person - Develop the relationship -

• Business Builder

• Customer

• Referral source
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What you want to know about people - The 10 Questions

1. Why do you want to know? What do you do now?

2. What does that entail?

3. How long have you done it?

4. How are you being affected by what's

happening with the economy?

5. How do you like what you're doing?

6. What did you do before?

7. Have you ever thought about doing anything else?

8. Are you familiar with the network marketing industry?

9. What experience did you have?

The answers people give you to each of these questions will create new
questions to ask.

When you find out what a person does - ASK

• How is your job being affected by the current economic meltdown?

• Is their job in danger?

• Is their job at risk?

• Do they know anyone that has been affected. You'd appreciate the referral.

• Why do they want to make $$$ on the Internet?

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Here is what you should be doing every day… it only takes 50 minutes

• Office Work - 10 minutes per day

• Marketing/Sales 20 min per day Search for new people

• Marketing/Sales 20 min per day Talk to new and existing friends

Office Work

1. Change your status and mood.

2. Send out a "Your Daily Motivation" Bulletin EVERY DAY.

3. Approve NEW Friend Requests

4. Check To See Who's a NEW Friend

5. Check your home page for Mood Changes of others

6. Count the Number of Friends you have

7. Read your mail, comments, etc.

8. Check to see who's ONLINE right now to contact

Office Marketing/Sales - Search for new people

9. Browse or Search for New Friends

Send out 10 New Friend Requests each day

** Maximum 40 per day **

using Friend Requests, Instant Messages, or email

(20 min per day)

Marketing/Sales - Talk to new and existing friends

10. Communicate with 5 new people via email or IM every day

(20 min per day)
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Here's the real truth behind these strategies.

Blog Marketing: Here you may or may not have to have a website to create your blog… but you need
to have one in order to generate any leads! And, you have to write a lot and often! Plus, you have to
be REALLY interesting. Creating a Blog is easy, and anyone can do it. The REAL challenge here is get-
ting active readers who really like you, and want to constantly hear your ideas. Then, there is the chal-
lenge of actually converting your readers to recruits – this is no small feat! Frankly, there is way to much
work involved to get to the point where you're talking directly to a real prospect when you consider my
method.

A rticle Marketing: Here you must position yourself as a REAL expert, and be able to create sizzling
articles – after all, in order for this strategy to work you need convince webmasters from around the
globe to post YOUR articles on THEIR website. This leads me to the next problem with this strategy…
you still need a web site AND your article must be so persuasive that readers will leave the site they
are on just to learn more about you! You don't need a series of articles to position yourself as an expert.
You just need a social networking page that does the job for you.

Web Marketing: Now, this is a HUGE topic. We could literally spend days talking about this. So, I am
going to make this short and sweet. Web marketing is EXPENSIVE. Anyone, and “yes” I mean anyone
who is telling you differently is either lying about the cost or their real experience in the field. I have a
site… and I know first-hand the challenges and real cost of keeping a site up active, and attracting traf-
fic. Believe me, having a website is not the “Field of Dreams!” Just because you build it they will not
come! No one is looking for you or your site.

Search Engine Marketing: Now this is another BIGGIE! And, we could spend hours, if not days talk-
ing about Search Engines. In fact, according to Google there are over 47 Million Web Page results for
“Search Engine Marketing”. And, the reason is simple. Search Engine Marketing is extremely complex.
Those who are really good at it do it FULL-TIME! And, then charge others a fortune to help people like
you and me. And, you better have a BIG budget! Also called Search Engine Optimation, it's not like the
old days when experts could load your page with key words so you'd be at the top or any search result.
Today, the search engines charge for placement. You don't have to go to all this trouble to drive people
to your site. You can pick people out like candy; connect with them; and direct them to your site after
they beg to learn more about your business.

Postcards: Now, this could work. But you need an experienced printer and mailing firm, a careful craft-
ed message, and access to a super-responsive mailing list. OR, I guess you could spend hours print-
ing and hand-addressing. Either way, you better have a sizeable budget as even industry insiders will
admit that response rates are often less than 1%. Ouch!

Cold Calling and Telemarketing: Now, you could try cold calling. But you better have nerves of steel,
and understand the FTC’s “No Call” regulations! Personally, most people hate cold calling and for good
reason. It's a waste of time when you consider my system.

Buying Leads: Now, I have warned people against this over the past thirteen years. So today, just ask
yourself: “What has lead buying gotten you so far? Most people spend way more money than they ever
make purchasing leads. Where are these leads REALLY coming from?” And, how many people are
really buying these same leads? AND, if the leads are REALLY that good why are they selling them? I
have yet to have ever heard a convincing answer to any of those questions. You'll NEVER buy anoth-
er lead after completing my program.
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Three kinds of pages you will find.
1. Total COMMERCIAL

For someone's business Page creators expect people to see the page, contact them and ask about
their business.

Since nothing on the page is about them personally, people want and expect the details on the deal.

Since people aren't offered much personal information about the pages creator, they may be reluctant
to give information about themselves.

The pages creator attempts to control the communication by asking qualifying questions. If the person
inquiring wants to know more about it, they have to answer the questions. But the page creator is
viewed as a salesperson trying to sell them something.

Trying to contact people directly exposes the page creator to a Spam complaint as the online agenda
is as obvious as the contents of the page.

This type of page is the MOST LIKELY TO BE DELETED by any of the social networking sites

2. Part Biz - Part Personal

The page creator uses the business reference in their page to encourge people to ask about it.

People who focus on the personal aspects of the page and ignore the business part know your online
agenda is sales and are waiting for your to drop a sales pitch on them.

People who make contact and want to know more about the business are more open to revealing
personal things about themselves and answer questions more freely.

The page creator still needs to ask qualifying questions before going into any detail about the business
to determine WHY the person is interested.

The words on everyone's page indicates their online agenda.

People who communicate on a personal level will repeatedly turn the page creator down if the
business is brought up prior to qualifying them as a prospect.
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Since there's a mix of personal and business information people will communicate with reservations
waiting for you to hit them with your sales pitch.

You can control your comunication by asking qualifying questions. If your business comes up, qualify
them first before offering details. Just because someone asks about your business doesn't mean they
are interested or are a serious prospect. They are just being polite.

If they ask you about your business, they'll answer your qualifying questions they want to know more
about it, however you're viewed as a salesperson trying to sell them your deal.

Trying to contact people directly exposes you to a lower Spam complaint risk as type #1 but your online
sales agenda is still obvious and if people feel your only contacting them to sell them on your deal, they
deny and report you for spamming.

This type of page is likely to be deleted by the social networking sites if you contact the wrong people.

3. All ABOUT YOU - No Business Magnetically attracts people to you.

Curiosity makes them ask what you do.

You're free to contact up to 40 new people a day without risking having your page deleted.

Positive Affirmations

Positive affirmations are any thoughts or speech that begin with "I am" then state a positive; "I am thin"
as opposed to "I am not fat". These do okay if you say them often enough.

BUT what works better and we know this of people who lie about something so often and for so long
that they actually believe it's true and that is referred to as 'dominant thought" or making it part of your
'every day language'. That is powerful.

My methods for showing people how to design their online identity takes on several advantageous
roles:

First, your online identity serves as a consistent positive visual and written affirmation and what's
better about these compared to 'mind movies' and picture boards is that you're seeing YOU in the light
you create, not some clip art gallery person or material object. If that worked you could look at skinny
models in magazines all day and become skinny, or read the Dupont Registry and have a Ferrari. Nope,
it has to be you you're visualizing, not someone else.
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Second, your online identity 'attracts' the people you befriend, in fact it most likely attracts them to
become your friend in the first place because your identity is of someone who is successful, positive,
motivating, etc.

Common interests play a role but not as powerful as the combination of commonalities AND being
someone that someone else will feel like they can benefit from knowing

Third, your online identity forces you to make the person you create part of your 'every day language'
and as the liar believes his own lies, YOU will believe your own success story when you become that
person several times per day online.

My online warm market approach is the solution to:

"never exhausting your warm market",

"The Secret and The Laws of Attraction',

"positive affirmation picture boards",

"mind movies"

"making it all part of your every day language", all in one program.

Where else could you bring all of these proven techniques into the consistent repetition it takes to make
it all come true?

Fake it til you make it!! is an old Amway saying

BE - DO - HAVE

BE - Describe yourself in your page

who you are
who you're becoming
who you want to be

DO - Take action and do:

what you need to do
what the person you want to be
would do

HAVE - the success you seek and desire

IT WORKS IF YOU DO
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WHO ARE YOU LOOKING FOR?

1. Ambitious people who are looking for more.

2. People who traditionally use what you sell.

3. People in transition:Divorced, Relocating, Life Change, Job Change

4. People in depressed industries: Real Estate, Banking, Construction, Interior Design,

5. Insurance, Ford, General Motors, Chrysler, Retail Sales

6. People burned out in their careers: Teachers, Nurses, people too long in their jobs

7. People that share your values and interests

8. Unhappy or Disappointed Network Marketers -

30% - 60% of the industry - 9,000,000* to 19,800,000*

Behind every picture on a social networking site is a person with an online agenda that
is easily recognizable by the contents of their page. By the time you have 250 friends on
any site you'll know what I'm talking about here.

• Green - Ambitious Business Builder

• Red - Customer for Product or Service

• Orange - Unhappy "Know It All"

• Yellow - has a Sexual Agenda

• Blue - Happy Network Marketer

• Purple - Unhappy Network Marketer

• Brown - Nice but Not Interested

• Almond - Curious and put here by friends

• Cashew - Lives a fantasy life online

• Peanut - Don't know why they're here

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MAKING CONTACT 1ST

1st contact: Friend Request Examples: Simply Cut & Paste any one of the following into
an email or instant message.

Hi, My name is Max. I like what you did with your page. I'd like to add you as a
friend. If you see me online feel free to send me an IM.

Hi, I found your page while waiting for a friend and would like to add you to my
friends list. My name is Max. Feel free to IM me when you see me on.

Hi, My name is Max. Enjoyed your page. Please add me to your Friends List and
send me an IM when you see me online. BTW, what do you do?

Hi, I'm Max. Really liked your page. Please add me to your Friends List. I'm online
often so feel free to send me an IM. Look forward to hearing from you.

MAKING CONTACT 1ST

Thanks for adding me as a friend.

(Make a comment about something on their page) What do you do?

" You're one of the nicest people I've met online.

Have you ever thought about doing anything else,
you'd be fun to work with?"

"I'm working with a number of realtors and mortgage brokers that

have turned to the Internet to replace their lost income due to the
weak market. Would you know any realtors or mortgage brokers
that might be interested in making money online?"

A lot of people are turning to the Internet to make extra money during
these tough economic times. Have you ever thought about doing anything
like that?

Don't EVER talk about your business until you know their need
or interest.
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WHO ARE YOU LOOKING FOR?

Give them a Short Answer followed by a Benefit, then Ask Them A

Question.

For example...
“ I have an Internet business that gives me the money to travel and sail.
What do you do?”

“ I make money online so I can spend time with my family.

How long have you been selling Real Estate?”

Short Answer Examples

I have an Internet Business

I make money online

I'm into marketing online

I work with an international company

I work with a rapidly expanding company

Benefits

that gives me the income to travel

that enables me to stay home with my kids

that I can work with my wife at home

that....(fill in your own personal benefit - what made you decide to get
into your business, what will you be doing with all the money you're
going to make)

Questions to end with -

What do you do?

What does that entail?

How long have you done it?

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How are you being affected by what's happening with the
economy ?

What did you do before?

How do you like what you're doing?

Have you ever thought about doing anything else?

Are you familiar with the network marketing industry ?

Network Marketing Relationship Building Questions

1. Are you still active in your company ?

2. Are you building a business or just using the products?

3. Are you doing the business full time or part time?

4. How long have you been in it?

5. What was it that attracted you to the company ?

6. Is this your first experience in network marketing?

7. If not, what was your first networking experience?

8. How many other companies did you try ?

9. How are you doing?

10. Are you happy with the money you're making?

11. Why do you think you couldn't make money in the business?

12. Would you be open to looking at another company that didn't

have those obstacles?

" It's important to get their story. You're not interested in their company or
compensation plan, you're interested in their systems (websites - Tools,
etc.) Perhaps they have better tools than you do.
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HOW TO TRANSITION FROM CHATTING TO BUSINESS

You are always IN CONTROL of every conversation if you ask questions.

You pick the people you want to talk to and respond to.
You determine what you talk about by asking these 10 qualifying questions:

• Why do you want to know? What do you do now?

• What does that entail?

• How long have you done it?

• How are you being affected by what's happening with the economy?

• What did you do before?

• How do you like what you're doing?

• Have you ever thought about doing anything else?

• Are you familiar with the network marketing industry?

• What experience did you have?

You chose the time to talk about your business.

You can bring up what you do at anytime. BE PATIENT!

Learn about the other person by asking questions!

Example 1

Q. "What do you do?"

A. "I'm a realtor. What do you do?"

Q. "I have an Internet business that gives me the time to spend with my kids.
How long have you been in real estate?"
A. "I've been selling for 15 years. What kind of a business?"

Q. "It's with an expanding company in the health field.

What did you do before Real Estate?"
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A. "I sold cars. I've always wanted to have an Internet Business.
Can you tell me more about it?"

Q. "I'd be happy to. Are you familiar with the network marketing industry?"
A. Yes or No possible answer

Example 2

Q. "I teach. What do you do?"

A. "I'm a mortgage broker. What do you teach?"

Q. "I teach people how to make money on the Internet."

"How long have you been in the mortgage business?"
A. "7 years. Tell me more about your business. I'd like to make money online."

Q. "It's a national company in the health and nutrition field.

What did you do before you got into mortgages?"
A. "I was a store manager. Tell me more about what you do?"

Q. "Be happy to. Are you familiar with the network marketing industry?"

HOW TO CLOSE THE SALE

When a prospect has indicated a need or interest in your business or product, don't try
to explain it to them. Use one of your "Tools" to introduce your company, product or
service to them.

List of Tools: website, online video presentation, live conference call, recorded
conference call, etc.

Some people prefer to talk on the phone with a prospect before sending them
information. That's a matter of personal preference.

At the time you give the information to your prospect,

try to set a definate date and time to review the information,
with them, answer any questions, and sign them up.
"I'm going to send you some information, via email.
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When would be a good time to talk about it.
Would you have time on Tuesday? 8 PM?"
After they have looked at your business:

Assume the sale, and ASK the following 5 questions.

1. What did you like about the business?

2. Do you have any questions?

3. Do you understand how you make money?

4. Do you see an opportunity for yourself in XXXXXX?

5. How soon would you like to get started?

or When would you like to get started?

Don't speak or talk again after asking questions # 4 and #5.

Wait for them to answer before talking.

If you speak before your prospect after asking questions #4 and #5 you won't close
the sale. The first person who speaks after these questions are asked is the loser. You
win the sales game if you remain silent.

It's your JOB to help your prospect see if the opportunity is for them.
You're not in the convincing business, you're in the sorting business.

What's their investment ?? $300 $500 $1000 $1500

What's their Return on Investment ( ROI

How many people do they have to bring into the business to recoup
their initial investment?

$300 - 2 people
$500 - 3 people
$1000 - 4 people
$1500 - 5 people

Then show them what they make when they bring in more people.
They will see the opporunity if you break it down this way.
People will also want to know about their ongoing expenses will be on a monthly
basis, in addition to their initial investment.
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What will they earn if they continue to bring in 2,3,4,5,6 or 8 people each month?
As their sponsor, it's your obligation to help them reach their goal.

How to help them:

If they're genuinely excited about your product or service, they'll know people in their
warm market that could be interested too.

GIVE them a crash coarse in your business.

SHOW them the Company Tools
HELP them close their first few sales
INTRODUCE them to me if they want to work online

CONCLUSIONS

Max,

Just a word of thanks from your "Slow Starter" and a little Feedback from your course:
1. I learned that for many of your students it takes longer to start seeing the kinds of results we all
want to see. Just like with NWM, to be legitimate, this is not a "Get-Rich-Quick" type of tool, as is
advertised by so many network-internet gurus; we must have patience, and we must practice our
new skills - DAILY! I was beginning to think I was retarded because it was taking me so long to
get into action.

2. We have to Absolutely Make Sure That Our Profiles Are About Us (the individual) and only a
small hint of our internet-online business be in the content of our profiles.

3. We should seek to find those people that we have something in common with and let the weirdos
and whackos talk to each other. When we invite a friend, it should be for a reason, there should
be some potential bond.

4. Its All About the Other Person !!!

5. We should Absolutely "Stay on Scripted Questions."

6. Problems occur because 80% of the time we are talking to the wrong person.

7. Now with moods, status, bulletin boards, and blogs, we have multiple ways of reaching out to
others, and having others reaching out to us.

8. People don't reject your business or products, they reject you. The rejection is either about the
screen name, the profile photO, or because you sound too "Salesy and Too Hyped."
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9. I'll start REGULARLY attending your Ask Max Sessions and Monday Night Sessions, starting
tomorrow; AND will start sending conversations, hopefully, this week-end.

10. I'll be your poster child for the old guy that didn't get it the first time around, but just kept hanging
around on the fringes until something you said or sent made sense [and registered], and now
look at him: He's at the top of his company!

11. My next step will be to invest in some 1:1 personal coaching with you. /coaching

TTYL on the Saturday AM Session...

Best Regards,

Herman-Clifford
imaponyhunter