Ranjan Winter Project
Ranjan Winter Project
Ranjan Winter Project
Ltd.
Submitted to:-
Pantaloons Retail India Ltd. Noida (U.P)
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Acknowledgement
This project report has been made during the spring season of year 2010 and
is the result of 17 weeks of hard work. These 17 weeks have been a very
interesting period that has provided us with a deeper knowledge about the
area where shrinkage happens in store. With this project, I hope to identify
all the loopholes of shrinkage.
A study like this cannot be completed without help from other persons and
therefore I would like to express our gratitude to all persons having
contributed to competition of this project.
First of all, I would like to thank our mentor GURPURAN SINGH, who has
provided me guidance, inspiration, perspective and stimulating discussion,
throughout the writing of this report?
Finally, I would like to thank our friends and family member for giving us
constant support and encouragement.
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PREFACE:
After globalization there has been vast change in Indian retail market. Global
players have entered the fray which has forced the Indian retailers to change
their strategies and culture. There is cut throat competition and have realized
the value of customers. Consumers buying preferences, taste, choice has
changed and have become more quality conscious. It leads to boom in
consumer market and people were on the spending speed.
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Table of content
14. Conclusion 73
15. Bibliography 74
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Executive Summary
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◊ Economic Overview: Indian is currently undergoing an economic revolution
which is generating fast-paced changes and development.
There is stable 8 % annual growth, but this year recession has down pace the
world economy so consumer purchasing power came down which derail the retail
sector but with improvement of market retail in also improving. There is some fact
which rescues Indian retail market.
More than 50% of the India’s Population is less than 25 years of age compared to
others developed countries. Age profile
% of total 1999 2004 2009 Trend
population
0-14 years 34.0 31.7 29.6 ↓
15-64 years 61.4 63.5 65.2 ↑
Over 65 years 4.6 4.8 5.2 ↑
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MALL EVOLUTION PROCESS IN INDIA
Detailing reasons why Indian organized retail is at the brink of revolution, the
IMAGES-KSA report says that the last few years have seen rapid transformation
in many areas and the setting of scalable and profitable retail models across
categories. Indian consumers are rapidly evolving and accepting modern formats
overwhelmingly. Retail Space is no more a constraint for growth. India is on the
radar of Global Retailers and suppliers / brands worldwide are willing to partner
with retailers here. Further, large Indian corporate groups like Tata, Reliance,
Raheja, ITC, and Bombay Dyeing.
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Company Profile:-
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
marker. Headquartered in Mumbai (Bombay), the company operates over 12
million square feet of retail space, has over 1000 stores across 71 cities in India
and employs over 30,000 people.
Pantaloon Retail was recently awarded the International Retailer of the Year
2007 by the US-based National Retail Federation (NRF) and the Emerging Market
Retailer of the Year 2007 at the World Retail Congress held in Barcelona.
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FUTURE GROUP:
Future Group is India’s leading business group that caters to the entire Indian
consumption space. Led by Mr. Kishore Biyani, the Future Group operates
through six verticals: Retail, Capital, Brands, Space, Media and Logistics.
Apart from Pantaloon Retail, the group’s presence in the retail space is
complemented by group companies, Indus League Clothing, which owns
leading apparel brands like Indigo Nation, Scullers, john miller, Denial hecter,
Remanika and Urban Yoga, and Galaxy Entertainment Limited that operates
Bowling Co, Sports Bar, F123 and Brew Bar.
The group’s joint venture partners include French retailer ETAM group, US-
based stationary products retailer, Staples and UK-based Lee Cooper. Group
Company, Planet Retail, owns and operates the franchisee of international
brands like Marks & Spencer, Next, Debenhams and Guess in India. The
group’s Indian joint venture partners include, Manipal Healthcare, Talwalkar’s,
Blue Foods and Liberty Shoes.
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Future Group Manifesto
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption
is development. Thereby, we will effect socio-economic development for our
customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and
when they need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends; we will set trends by marrying our understanding of
the Indian consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us
succeed in the Future. We shall keep relearning. And in this process, do just one
thing.
Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.
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Group Mission
We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading
to economic development.
We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
Core Values
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Big Bazaar is not just an organization – it is an institution, a centre of learning &
development. We believe that knowledge is the only weapon at our disposal and
our quest for it is focused, systematic and unwavering.
At Big Bazaar, we take pride in challenging conventions and thinking out of the
box, in travelling on the road less travelled. Our corporate doctrine, ‘Rewrite
Rules, Retain Values’ is derived from this spirit.
Over the years, the company has accelerated growth through its ability to
lead change. A number of its pioneering concepts have now emerged as
industry standards. For instance, the company integrated backwards into
garment manufacturing even as it expanded its retail presence at the front
end, well before any other Indian retail company attempted this. It was the
first to introduce the concept of the retail departmental store for the entire
family through Pantaloons in 1997. The company was the first to launch a
hypermarket in India with Big Bazaar, a large discount store that it
commissioned in Kolkata in October 2001. And the company introduced the
country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which
was launched in July 2002 in Mumbai. Embracing our leadership value, the
company launched all in July 2005 in Mumbai, making us the first retailer in
India to open a fashion store for plus size men and women.
Today we are the fastest growing retail company in India. The number of
stores is going to increase many folds year on year along with the new
formats coming up.
Come enter a world where we promise you good days and bad days, but
never a dull moment!
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Partner Companies:
Home Solutions Retail (India) Limited (HSRIL)
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in setting up service centers for mobile handsets in India.
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Futurebazaar.com was launched on January 2, 2007, and has emerged
as one of the most popular online shopping portals in India. It was
awarded with the “Best Indian Website” award, in the shopping
category, by the PC World Indian Website Awards.
Footmark Retail
Foot mart Retail is a joint venture with Liberty Shoes and is engaged in the
retailing of footwear products in India.
The group is a joint venture partner in Planet Retail Holdings Ltd., which operates
sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution
rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India.
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LINES OF BUSINESS
E-retailing: Futurebazaar.com.
Food: Brew Bar, Café Bollywood, Chamosa, Sports Bar, Food Bazaar
Fashion: aLL, Big Bazaar, Central, Fashion Station, Ginny & Jony, Pantaloons,
Lee Cooper.
Home & Electronics: Home Town, Furniture Bazaar, Electronics Bazaar, E-zone,
Collection i.
Pantaloons.
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COMPANY TIMELINE
Major Milestones
1987
Company incorporated as Manz Wear Private Limited. Launch of Pantaloons
trouser, India’s first formal trouser brand.
1991
Launch of BARE, the Indian jeans brand.
1992
Initial public offer (IPO) was made in the month of May.
1994
The Pantaloon Shoppe – exclusive menswear store in franchisee format launched
across the nation. The company starts the distribution of branded garments through
multi-brand retail outlets across the nation.
1995
John Miller – Formal shirt brand launched.
1997
Pantaloons – India’s family store launched in Kolkata.
2001
Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain
launched.
2002
Food Bazaar, the supermarket chain is launched.
2004
Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first seamless
mall is launched in Bangalore.
2005
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Fashion Station - the popular fashion chain is launched
2006
Future Capital Holdings, the company’s financial arm launches real estate funds
Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance
and consumer credit.
2007
Big Bazaar crosses the 100-store mark, marking one of the fastest
ever expansion of a hypermarket format anywhere in the world.
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AWARDS & RECOGNITION
2009
Images Fashion Forum 2009
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2008
2007
National Retail Federation Awards International Retailer for the Year 2007
– Pantaloon Retail (India) Ltd.
World Retail Congress Awards Emerging Market Retailer of the Year 2007
– Pantaloon Retail (India) Ltd.
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Award (Supermarket Catsegory) – Big Bazaar
2006
Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers
– Pantaloon Retail (India) Ltd Best Retailer in India – Pantaloon Retail
(India) Ltd.
Ernst & Young Entrepreneur of the Year Award Ernst & Young
Entrepreneur of the Year (Services) – Kishore Biyani
Best Value Retail Store – Big Bazaar Best Retail Destination – Big Bazaar
Best Food & Grocery Store – Food Bazaar Retail Face of the Year – K.
Biyani
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Top 20 Companies in India to watch in 2005.
India’s most investor-friendly companies in the top 75.
India’s Biggest wealth creators in the top 100.
DAKS London
2004
Images Retail Awards 2004
2003
Indian Express Award
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Hierarchy of Pantaloon (Future Group)
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Board of Directors
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the
Group Chief Executive Officer of Future Group.
Gopikishan Biyani is a commerce graduate and has more than twenty years of
experience in the textile business.
Rakesh Biyani is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.
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since June 1, 1999.
D. O. Koshy holds a doctorate from IIT, Delhi and is the Director of National
Institute of Design (NID), Ahmadabad. He has over 24 years of rich experience in
the textiles and garment industry and was instrumental in the setting up of NIFT
centres in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in
international marketing and apparel retail management.
Bala Deshpande is Independent Director, Pantaloon Retail (India) Ltd. and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India
and Indus League Clothing Ltd, among others.
Anil Harish is the partner of DM Harish & Co. Associates & Solicitors and an LLM
from University of Miami. He also serves on the board of Mahindra Gesco, Unitech,
IndusInd Bank and Hinduja TMT, among others.
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Future group major format and its CEO’S
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Rakesh Biyani CEO – Retail
Anshuman
CEO - Value Fashion
Singh
Damodar Mall CEO - Incubation & Innovation
Hans Udeshi CEO - General Merchandising
Hemchandra
CEO - Home Solutions Retail (India) Ltd.
Javeri
Kailash Bhatia CEO - Integrated Merchandising Group
Madhumati
CEO - Services
Lele
Sadashiv Nayak CEO - Big Bazaar
Sadashiv Nayak CEO - Food Bazaar
Sanjeev
CEO – Pantaloons
Aggarwal
Vishnu Prasad CEO - Central & Brand Factory
Kruben
President- Operations (Value Retailing)
Moodliar
Mayur
Head - Operations (North Zone)
Toshniwal
Rajesh Joshi Head - Operations (West Zone)
Rohit Malhotra Head - Operations (South Zone)
Sandeep
Head - Operations (East Zone)
Marwaha
Sanjay Jog Head - Human Resources
Ushir Bhatt Executive Board Member
Atul Takle Head - Corporate Communications
Prashant Desai Head - Group IR & New Ventures (PE)
Vinay Shroff Head - Supply Chain Management
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SWOT ANALYSIS OF PANTALOONS
STRENGTH
• Variety of stuff under single roof increasing customer, time and available choices.
WEEKNESS
OPPORTUNITY
• Organised retails are just 4.15% of total pie of Indian retail market.
THREAT
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• Competitors, Big global players are planning to foray into the market.
Store profile
This store is situated under the Netaji subhash palace, metro station which is near
wazirpur. But just not how it sounds, size-wise. Yeah. This place is a humongous
building, and one only fails to wonder how the interior was managed to put in so many
sections PLUS a food mart inside it.
Loads of sections, Kids', women's, men’s, personal care, home appliances, furniture,
sports etc.
The Men’s section is on the first floor. As for the prices, they're pretty reasonable. Its the
shop around the corner. The services of the helpers are neat, and the managing staff is
helpful.
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They took immediate action against my complaint of one of the irresponsible counter
people.
Actually this store looks so specious from inside. It contains near about 50 employees.
Here SM, ASM main motive to focus on customer satisfaction and work according to
SOP
Doing project on shrinkage I worked on stock receiving point in Pantaloons Because this
is the area where chance of shrinkage is more. Any mistake can lead high amount of
shrinkage. There are many process has been followed on stock receiving point while
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inwarding and outwarding the merchandise, so with this view I would explain all the
process underneath related to the work which occurs at stock receiving point.
Receipt of goods by the store warehouse for transfers effected by PRIL warehouse/
delivery centers.
Basic principle governing the process.
Goods are received according to the stock transfer note issued by warehouse..
They are inwarded by:-
SAP enabled stores:- By invoking the handling unit number and undertaking a global
count of items sent.
CNon-SAP enabled stores:- By entering each items in the system and inwarding.
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being unloaded.
When all cartons are unloaded, the inwarding staffs to check the STN and ensure
all carton marked for delivery for the store have received. The no. of cartons for
delivery to the store (as indicated in the STN) is cross checked with the count
maintained by the security personnel while unloading.
Inwarding of consignment
The unloaded cartons to be brought to the store. The STN governing this
consignment is to be invoked in the SAP system.
Each carton’s H.U. no. is displayed by the system. On selecting particular H.U.
nos. the contents of the carton are displayed by the system. It is very critical that
warehouse staff opens all cartons and undertake a count the items contained in
each carton. This count should tally with the number of pieces displayed by the
system.
Note:- No carton should be inwarded without counting.
Once inwarding is complete and saved, the system generates a goods receipt note
(GRN) confirming the items which were received. The GRN is printed and
attached to the set of documents pertaining to this consignment.
The details of STN, GRN and actual quantity received to be recorded in the
inwards register.
The warehouse inwards register to be handed over to the security personnel
everyday to enable him to record the GRN no. against the STN entry in their
security register.
After which both registers are forwarded to the SM/ASM for his verification and
signature ensure 100% GRN at the end of the day.
The entire set of documents is forwarded by the warehouse staff of Zonal/store
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(wherever it is applicable) accounts department for effecting payment. A record of
all the documents sent to accounts to be maintained in register at the store
warehouse.
During every quarter, consignments will be sent which have a shortage of items. This is
being done to check whether stores are able to detect the shortage while undertaking the
inwarding process. These checks will form part of the audit process used for reviewing
the store’s operational performance.
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this regard will go to Supplying Site Warehouse Manager for approval.
If the request is approved, Store Warehouse Manager will get an auto mail and
accordingly he must ‘Post’ the debit note document in SAP.As soon as debit note
document is posted in SAP, an auto mail for the same will go to the transporter. In case
the request is rejected, Store Warehouse Manager has to find the reason of rejection and
accordingly take corrective action. In case the issue remains unresolved beyond 48 hrs. It
will be auto escalated to Zonal Business Manager for final resolution.
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Arrival of goods at the store warehouse and document verification.
On arrival at the store warehouse the vendor informs the security personnel.
If a queue of vendors exists, security personnel to issue the vendor a token
number. On his turn, arriving security personnel to call the vendor and verify
The documents pertaining to the consignment.
Document set is checked for the following: -
A signed P.O. which has not expired
Invoice of the supplier
Delivery Challan in duplicate
NOTE:- If any of the above documentation is not in order security personnel to notify the
store warehouse staff. Who in turn should try and rectify the problem. However, in no
case are they to deviate from the below mentioned process of Inwarding.
Security staff to supervise unloading of the consignment into the store Warehouse
and maintain a count of the number of cartons unloaded.
Warehouse personnel to ensure that the items are bar-coded by undertaking a
sample check.
Security staff to record the inwards in their Security Registers.
Warehouse staff to open the cartons and do a global count of the items received to
confirm that the quantity received is in order.
NOTE:- Any shortages are to be brought to the notice of the vendor’s delivery personnel
and noted on the spot on the delivery challan and invoice.
Security staff to stamp the suppliers delivery challan with the inwards received
stamp. The store should get stamps made with the following fields:
Store Name
P.O. No.
Nos. of carton & pieces received
Received date
One copy of delivery challan to be handed over to vendor while the set of
documents consisting of P.O., suppliers invoice, original delivery challan to
be retained by the security staff and handed over to the store warehouse personnel.
SCM staff to invoke the P.O. for that consignment on the SAP system. SCM staff to check
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the consignment and ensure goods delivered are as specified in the P.O. Each SKU to be
checked against what has been ordered in the P.O. with respect to item description,
quality, quantity, condition of the product and price of the item. If any variance in quality
is noticed, the particular item to be kept aside and not inwarded. The supplier is notified of
the variance and asked to pick it up within 15 days. After each item has been checked the
goods inwarded can be saved and the system generates a GRN. A printout of the GRN
needs to be taken and attached with the set of documents pertaining to the consignment.
The consignment is to be recorded in the Inward Register maintained by the in store SCM
personnel.
Everyday the inwards register is handed to the security personnel to record the GRN
number in the security register against the particular consignment.
The entire set of documents is forwarded by the SCM staff to the accounts department for
effecting payment. A record of each set of documents passed onto accounts is to be
maintained in a register at the store.
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Basic Principle governing the process:
For items to be outwarded, a forward STO needs to be created by the front end
category team (FEC) and sent to the store.
At the store, each item is to be entered against this forward STO and outwarded
from the system.
Approval of items to be outwarded. It is of utmost important that, before
outwarding, permission to be sought from the store manager, zonal supply chain
team and the respective category team.
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Outwarding of goods to vendors can take place directly without having to create a
base P.O.
The items to be out warded are entered in the system and 3 copies of an Outward
Goods Receipt Note are prepared.
When the vendor arrives, the merchandise is handed over to the vendor. Security
personnel to maintain a count of the number of cartons being loaded on the
vendor’s vehicle. This count is tallied with the GRN to ensure that no extra
merchandise gets outwarded.
The vendor’s delivery personnel acknowledge receipt of the items on the GRN.
Warehouse personnel to record the Outward GRN, merchandise details and
quantity in their Outward Register.
Security personnel to record the outward in their Security Register. A gate pass is
generated to enable the merchandise to exit the store premises.
Security personnel to put an outward stamp on the GRN and gate pass. On the
outward stamp, the outward number (according to the security register), number of
cartons and date to be recorded.
Security personnel to handover one copy of the GRN and gate pass to the vendor’s
delivery personnel and the other copy to the warehouse personnel.
Warehouse personnel in turn to file one GRN for records and the other set to be
passed onto accounts for recording.
Papers forwarded to accounts are to be recorded in a register maintained for this
purpose by the store commercial.
Front End Category then checks the status of all the stores within the octroi limits
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and raises the Stock Transfer Order (STO) against sent requisition.
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The following process is to be followed for Mobiles – Stock Receipt and Sales Procedure
The GRN/STN must be prepared before products are taken to the sales floor to
avoid any stock discrepancies at a later stage.
The STO and STN updating must be done before the stock is taken to the
department.
While Inwarding, each and every product must be physically counted & checked
against the PO. Also check whether the seal is intact of all boxes. If not the same to
be intimated to the warehouse in-charge/ store manager. The stock must then be
kept in a pre-designated safe zone.
It is important that the price points of the inwarded stock is checked (PO Vs STN)
due to frequent price changes.
.
The store logistics person must maintain a Stock Handover Register which clearly
states the stock handed over to the respective DM/ASM.
The DM/ASM must in turn cross-check the stock received against the GRN.
The stock received must be kept under controlled lock and key.
A duplicate copy of the STN must be documented by the respective DM for audit
purposes.
SM must ensure that there is a secured lock-up area in the store back-office where
the majority mobile stock will be kept. Only a part of the stock, i.e. Model stock
must be kept at the mobile counter under lock and key.
The final accountability of the stock remains with the SM at all times.
To avoid negative inventory in the system, the stocks must be inwarded under the
same article code as per the PO. This will avoid duplication of codes, negative
inventory and stock miss-match.
The seal of the boxes should not be tampered with. The seal must be opened only
after the handset is sold in the presence of the customer. In an exceptional case, if
the store has to open the seal, due permission must be taken from the category.
In case of boxes without seal, it is the responsibility of the DM/ASM to obtain the
necessary seal from the concerned category person within 3 days of opening the
box.
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Pilferage
Calculating shrinkage
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Causes of shrinkage
1. Employee Theft
According to the National Retail Security Survey, the number one source of shrinkage
for a retail business is internal theft. Some of the types of employee theft include discount
abuse, refund abuse and even credit card abuse. Unfortunately, this is one loss prevention
area that generally doesn't receive as much monitoring as customer theft. Employee
Theft from a retail store is a term that is used when an employee steals merchandise,
food, cash, or supplies while on the job. However, in the eyes of the law, employee theft
is just theft…the elements of the crime are identical. To commit theft, the employee must
“intend” to permanently deprive their employer of the value of the item stolen.
Employee theft can occur just like shoplifting by concealing merchandise in a purse,
pocket, or bag and removing it from the store. It can also occur by stealing cash, allowing
others to steal merchandise, eating food, and by refund, credit card, or check fraud.
Employee theft can sometimes be charged as embezzlement due to the trusted fiduciary
status of the employee. All of these methods lead to loss of inventory (shrinkage) and/or
profit for the merchant.
Employee theft is an insidious crime because the merchant is paying a wage and benefits
to the thief on top of paying for the cost of their dishonestly. Studies have shown that
employees can do a lot more damage than shoplifters because they are trusted and have
an insider’s knowledge of store security measures.
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Employee Theft Profile
There is no real physical profile for a dishonest employee. Dishonest employees come in
all shapes, sizes, ages, sexes, ethic backgrounds, religions, levels of education, and
economic status. You simply cannot accurately determine who is likely to steal based on
their demographic status alone. However, an employer can make reasonable assessments
based on their conduct, integrity, and judgment. A person’s past conduct, integrity, and
judgment often provides the best indication of their future behavior.
Retail store employees have a constant opportunity to steal cash or merchandise…all they
need is the desire and sufficient motivation to do so. What keeps most employees honest
is moral character, loyalty, respect for the law and their employer, and the desire to be
viewed as trustworthy. Studies support this by proving that shrinkage is significantly less
in stores with reduced employee turnover and fewer part-time workers.
For others, the only barrier to dishonesty is the fear of getting caught. The employee thief
risks getting fired, being arrested, jailed, and paying restitution. The criminal record and
bad job reference will have a compounding effect that will follow them for years.
Merchants must not be sending a clear message to their employees because most
employee thieves that I have encountered never thought they would be caught.
According to the University of Florida 2005 National Retail Security Survey, employee
theft was estimated to be responsible for 47% of store inventory shrinkage. That
represents an estimated employee theft price tag of about 17.6-billion dollars per year.
This astounding figure makes employee dishonesty the greatest single threat to
profitability at the store level.
The 2003 study found the average dollar loss per employee theft case to be $1,762.00
compared to $265.40 for the average shoplifting incident. Despite these facts, most
retailers mistakenly focus their loss prevention budgets on shoplifting.
Loss Prevention
Preventing employee theft is a constant challenge for retailers. The industry knows that it
must put systems in place to prevent or deter internal theft. To be effective, loss
prevention systems must be designed to reduce the opportunity, desire, and motivation
for employee theft.
One way of reducing employee theft motivation is to show a deep commitment to prevent
losses at every level and a desire to prosecute thieves. This sends a message to employees
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that shoplifting losses cannot be used as a excuse for shrinkage and that all thieves will be
prosecuted.
Basic loss prevention steps involve good procedures for hiring, training, and supervision
of employees and managers. Procedures that are clearly defined, articulated, and fully
implemented will reduce the opportunity, desire, and motivation for employees to steal. I
will talk about each of these concepts in future articles.
2. Shoplifting
3. Administrative Error
Administrative and paperwork errors make up approximately 15% of shrinkage. Simple
pricing mistakes due to markups or markdowns can cost retailers quite a bit.
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4. Vendor Fraud
The smallest percentage of shrink is vendor fraud. Retailers report vendor fraud occurs
most when outside vendors send delivery of the material into the store.
5. Cashier error
Cashier error may also lead to shrinkage. For example while wrapping the merchandise
cashier does do billing of merchandise.. Because, in hurry he forget one or two
merchandise.
6. Inwarding error
During inwarding and outwarding the merchandise a proper process has been followed.
In case, if wrong process followed then it will also cause the shrinkage of merchandise.
7. Lack of maintenance
Some merchandise get damage because of improper inventory management and poor
maintenance of merchandise.
8. Excess inventory
If the inventory is excess in comparison to the efficiency of the floor and warehouse
inventory it would lead mismanagement of merchandise and can cause shrinkage and
Damage of merchandise.
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RETAIL LOSS PREVENTION
Retail loss prevention is a profession that is responsible for reducing inventory losses
inside retail stores. Loss prevention professionals manage in-store security programs
that focus on reducing inventory losses due to employee theft, shoplifting, fraud, vendor
theft, and accounting errors. Like others in the security industry, retail loss prevention
professionals must interact with store personnel and store customers when dishonestly
or carelessness occurs. As you can imagine, accusing someone of dishonestly or
carelessness is not a small matter and must be done with the utmost care and
professionalism.
Loss prevention workers work closely with both retail security officers and retail buyers.
They may also work with retail clerks and cashiers and retail merchandisers. In short, the
loss prevention employee is in charge of exactly what the job title says - loss prevention.
However, it isn't as simple as making sure children don't break glass items.
Loss prevention starts with security. A loss prevention officer will likely talk to new
employees or do training a few times every year in order to prevent shoplifting. Stores
may miss many shoplifters, but in general, they can tell at the end of the week how many
items were stolen. At least, they can with a good loss prevention officer. It will be his or
her job to keep track on inventory theft.
In addition to teaching employees way to spot shoplifters, a loss prevention officer might
go undercover a few days a week to spot potential shoplifters. This is especially common
in stores where shoplifting happens often. The loss prevention officer will also make
recommendations about security cameras and may head up the team of security officers
hired by the store.
Loss prevention is about more than theft, though. These employees are also responsible
for finding and righting paperwork errors that could result in the company losing money.
For example, he or she may look for the error that caused the store to order 10,000 shirts
instead of 1,000. When there is an excess of any kind of product, chances are that the
product will have to be put on sale, which means that the company will make little or no
profit.
Another job duty of the loss prevention officer is to look at ways the company can cut
costs. This often makes the loss prevention officer the "bad guy," since he or she makes
recommendations on whom to let go because there isn't enough work. Cutting costs can
also be done through cutting employee hours, replacing employees that are not motivated,
and looking for alternative solutions to high expenses.
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Some stores hire a loss prevention officer to work purely for them. However, what is
more common is that there will be a loss prevention officer for a whole corporation or a
whole region. This employee will travel from store to store. For stores that are not part of
a larger corporation, loss prevention consultants are available. Pay rate will vary based on
a number of factors, with consultants usually making more. In this field, however,
education and experience are pluses.
2. Greetings: Greet every customer that enters the store. This lets the customer know
you are aware of their presence.
3. Be Attentive: Make yourself available to all customers and never leave the store
unattended.
4. Receipts: Give each customer a receipt for every purchase. Require receipts for
refunds for cash. Trash any discarded receipts immediately.
5. Stay Focused: Don't allow customers to distract the cashier while another person
is being checked out.
6. Bag Check: Implement a policy and procedure for backpacks and bags brought in
by customers.
8. Helping Hand: Approach the suspicious person and ask if he/she is finding
everything okay. Mention that you’ll be nearby should he/she need your help. Make
the shoplifter feel watched.
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9. Tag Swap: Cashiers should watch price tags and be on the lookout for price
switching. Ask for a price check if something seems out of place.
10. Hidden Items: Shoe boxes, pocket books, baskets with lids and any other
product easily opened should be inspected by cashiers to be sure it does not contain
other merchandise.
11. Sealed Shut: Every bag should be stapled closed, with the sale receipt
attached.
Security issue need to be consider when placing merchandise near store entrance ,
delivery areas and dressing rooms. For example, easily stolen merchandise such as
jewelry and other expensive items should never displayed near an entrance. By reducing
the height of fixture and having open sight lines to entrances and exits, store employee
can see customers in the store and watch for shoplifters while providing better services.
Dressing room entrance should be visible to store employees so they can easily observes
customers entering and exiting with merchandise. The easiest way for retailers to
discourage theft in a store is by taking away opportunities to steal. A little thought into
the store's layout and design can prevent theft before a loss occurs. Here some tips to take
into consideration store design.
1. Checkout: Design the store lay out so customers must pass the register area and
staff to exit the store. Never leave the register unlocked or unattended. Do not display
merchandise near the store exits.
2. Tidy Up: Keep the store neat and orderly. Full displays and straightened shelves
allow employees to see at a glance if something is missing.
3. View All: Use mirrors to eliminate blind spots in corners that might hide
shoplifters. Maintain adequate lighting in all areas of the store, keep fixtures and
displays low for better visibility.
4. Under Lock and Key: Place small, expensive items in locked cabinets or behind
the counter. Rest rooms and dressing areas should be watched at all times. Keep
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dressing rooms locked and limit the number of items taken in by each customer. Use
alarms on unlocked exits and close or block off unused checkout aisles.
5. Signage: Signs and posters reinforcing security messages should be used. Post
anti-shoplifting signs like 'Shoplifters Will Be Prosecuted' in clearly visible locations.
6. Security: Use security equipment such as closed circuit television, security tags
and two-way mirrors. Uniformed security guards are also powerful visual deterrents
to the shoplifter.
Tips:
A well-designed store layout will not eliminate all shoplifting but will help reduce it.
Combine customer service techniques with good store design to combat shoplifting.
Shoplifters can be placed in one of two categories, professional and amateur. While both
groups can be quite skilled at the art of thievery, professional shoplifters steal to make a
living and may use force or intimidation. The non-professional shoplifter may be easier to
spot.
Shoplifter works as professionally, one should never think that all shoplifter are poorly
dressed. To avoid detection professional shoplifter dress in the same manner as customer
patronizing the store. Over 90 percent of all amateur shoplifters arrested have the well
dressed and well maintained and they pay either the cash, check, or credit to purchase the
merchandise they stole.
Shoplifter Methods
Many of these thieves work in groups of two or more to distract the sales staff while they
pilfer. Shoplifters learn to take advantage of busy stores during peak hours or they may
hit at times when employees are less alert, such as opening, closing and shift changes.
Hiding merchandise is the most common method of shoplifting. Items are concealed in
the clothing of the shoplifter, in handbags, strollers, umbrellas or inside purchased
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merchandise. Bold shoplifters may grab an item and run out of the store. Other methods
include price label switching, short changing the cashier, phony returns, and so on.
Unfortunately, there is no typical profile of a shoplifter. Thieves come in all ages, races
and from various backgrounds. However, there are some signs that should signal a red
flag for retailers. While the following characteristics don't necessarily mean guilt,
retailers should keep a close eye on shoppers who exhibit the following:
• Spends more time watching the cashier or sales clerk than actually shopping.
• Wears bulky, heavy clothing during warm weather or coats when unnecessary.
• Walks with short or unnatural steps, which may indicate that they are concealing
lifted items.
• Takes several items into dressing room and only leaves with one item.
• Seems nervous and possibly picks up random items with no interest.
• Frequently enters store and never makes a purchase.
• Enters dressing room or rest rooms with merchandise and exits with none.
• Large group entering the store at one time, especially juveniles. A member of the
group causes a disturbance to distract sales staff.
Does your return policy allow stolen merchandise to be returned for cash? We certainly
hope not! However, the National Retail Federation's Return Fraud Survey says criminals
often take advantage of retailers with relaxed return policies.
The survey reports that an astonishing 95.2% of retailers have experienced most popular
form of return fraud in the past year. While many retailers are tightening policies, some at
the expense of customer service, the retail industry will still lose $9.6 billion in return
fraud.
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The first step to avoid becoming a victim is to be able to recognize the scam. Some of the
more common types of return fraud are:
Spotting the above types of return fraud may be difficult for some retailers. Other signs
the retail store is being adversely affected by returns are:
It is important to plan policies and procedures for shoplifting early in the business
planning stages. We all hope it will never happen in our store but in the event it does,
retailers and staff should be prepared to handle the shoplifting situation. Take the
following questions into consideration when writing your shoplifting policies and
procedures:
Consider a shoplifting policy that is fair but firm. If your store chooses not to prosecute
shoplifters, word will get around and your store may become a target. If shoplifters know
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your store takes theft seriously and is not afraid to prosecute, many thieves will avoid
stealing from your business.
Stopping a Shoplifter
Store design, customer service techniques and technology go a long way at preventing
shoplifting. Post signs saying that shoplifters will be prosecuted, if that is the store's
position on shoplifting. If you see someone take an item, alert another employee and then
approach the person. Ask "Can I help you?" or "Can I ring that up for you?"
Learn your local and state shoplifting laws. Contact the police station and they should be
able to answer any questions you may have.
Laws vary by location, but most places require that one person must see the shoplifter
take the item, conceal it and exit the store without paying for the merchandise, all while
never taking their eyes off the shoplifter. Only then can that store employee apprehend
the shoplifter without force.
When approaching a suspicious person, try to remain calm and professional. It is possible
that a misunderstanding has taken place and the person is not actually a shoplifter.
Treating the suspect in a polite, discrete yet firm and professional manner will help you
and your store avoid a slander, false arrest, or discrimination lawsuit.
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To establish a solid base for probable cause, and prevent false arrest claims, there are six
universally accepted step that a merchandise should be follow before detaining someone
suspected of shoplifting.
1. You must see the shoplifter approach your merchandise.
3. You must see the shoplifter conceal, carry away or convert your merchandise.
5. You must see the shoplifter fail to pay for the merchandise.
Step 1: You must see a shoplifter either when they enter your store or approach a display
and that he/she does not have any merchandise in their hand or that they have not
retrieved a item from their own purse, bag or pocket. This step prevent a common
mistake that occurs when a customer brings an items back to the store for a return and
does not check in at the return desk first. If you detain someone after seeing them replace
their own merchandise into their pocket or bag. You could be subject to a false arrest
claim although it is a seemingly mistake. Many false arrest claims are filed because
retailers missed this important, but basic, first step.
Step2: You must see the shoplifter select the merchandise. Store employees can
misunderstand when they see a customer innocently put an item into their pocket or purse
and not realize that the customer had brought the item into the store with them for
comparison purposes. If you saw the shoplifter remove your merchandise from your
display prior to concealing it, then you have a strong foundation for proof of shoplifting.
Step3: you must see the shoplifter conceal, carry away or covert the merchandise. This
includes concealment in bag, strollers, or on a person. Shoplifting can occur by wearing
articles in plain view once the tags are removed. Shoplifter can occur by conversion like
when consuming food prior to being purchased. Exception is fitting room theft where
observation is impossible. Once inside a fitting room store merchandise be concealed
almost anywhere. The important factor is to know what items go into the fitting room and
what items don’t come out in plain view. Of course, the fitting room must be checked
beforehand to see it it is clear of merchandise and after the suspected theft to see that the
missing items were not simply discarded.
Step 4: You must maintain continuous surveillance of the shoplifter. If your store policy
is to detain and apprehend all shoplifters, then you must adhere strictly to this step.
Experienced shoplifters will try to dump the concealed merchandise, without your
knowledge, if they believe they have been observed.
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Step 5:- You must see the shoplifter fail to pay for your merchandise. Typically, a
shoplifter will walk out of your store, past all cash register, without making any attempt
to pay for the concealed merchandise.
Step 6: you must approach the shoplifter outside of the store. Although not technically
necessary, following this step eliminates all possibility that the shoplifter still intends to
pay for the stolen product. There is a safety in numbers and most shoplifters will
cooperate if they believe that fighting or running is futile.
Not all crooks roam the streets of the nation's cities. Many spend their time in the
manufacturing plants of companies. There, disguised as honest citizens, they pilfer
whatever comes to hand, often tampering with records to cover up their thefts.
To steal or not to steal? That is the question facing employees in plants. Many
employees answer that question almost unconsciously. They see items lying around
and pick them up for their own use. They slip small hand tools into their pockets. Or
they dip into the bin for a fistful of nuts and bolts or snip off a few feet of wire for a
home repair job.
But not all employees who pilfer are nickel-and-dime thieves. Some are professionals
who carry off thousands of dollars worth of equipment and materials.
Misplaced Trust
One reason for pilferage is misplaced trust. Many owner-managers of small companies
feel close to their employees. Some regard their employees as partners. These owner-
managers trust their people with keys, a safe combination, cash, and records.
Thus, these employees have at hand the tools which a thief or embezzler needs for a
successful crime. Unfortunately, some of the "trusted" employees in many small
businesses are larger partners than their bosses anticipate. Unless you're taking active
steps to prevent loss from in-plant pilferage, some are probably trying to steal your
business, little by little, right from under your nose. Few indeed are the businesses in
which dishonest employees are not busily at work. Usually, these employees are
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protected by management's indifference or ineptitude as they steal a little, steal a lot,
but nevertheless, steal first the profit, and then the business itself.
One of the first steps in preventing pilferage is for the owner-manager to examine the
trust he or she puts in employees. Is it blind trust that grew from close friendships? Or
is it trust that is built on an accountability that reduces opportunities for thefts?
And what about the plant where its common practice for a close relative or two of the
boss to help themselves from the stockroom without signing for the items they take?
Soon such a plant becomes a place where inventory shrinkage soars as employees get
the message that recordkeeping is loose and controls are lax.
Similarly, the owner-manager who does not exercise tight control over invoices,
purchase orders, removals (for example, for tools, materials, and finished goods), and
credits is asking for embezzlement, fraud, and unbridled theft. Crooked office workers
and production and maintenance personnel dream about sloppily kept records and un-
watched inventory. Why make their dreams come true?
One shipping platform employee's dream came true to the tune of $30,000 - the
amount of goods he stole from his company. When caught, he said, "It was so easy, I
really didn't think anyone cared."
Let people know you care. Make them aware of the stress you place on loss-
prevention.
This point must be driven home again and again. And with every restatement of It -
whether by a security check, a change of locks, the testing of alarms, a systems audit, a
notice on the bulletin board - you can be assured that you are influencing that moment
of decision when an employee is faced with the choice-to steal or not to steal.
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Haphazard Physical Security
Also high on the list of invitations to theft is haphazard physical security. Owner-
managers who are casual about issuing keys, locking doors, and changing locks are, in
effect, inviting the dishonest employee into the plant or office after work. But
intelligent key control and installation of time locks and alarms are ways of serving
notice to crooked workers to play it straight.
Sometimes profits go out the window - literally. For example, one distributor caught
"trusted" employees lowering TV sets and tape recorders from a third-story warehouse
window to confederates below. Unfortunately they were not caught until they had
milked their boss of thousands of dollars worth of merchandise.
But more often, the industrial thief uses a door rather than a window. And the more
doors a plant has, the more avenues of theft it offers.
The plant that's designed for maximum security will have a minimum number of active
doors and a supervisor or guard, if warranted, stationed near each door. Moreover, a
supervisor should be present when materials or finished goods are being received or
shipped and when trash is being removed. As long as a door stays open, a responsible
employee, a supervisor, or a guard should be there.
Central station alarm systems should be used to protect a plant after hours. Their
purpose is to record door openings and closings and to investigate unexpected
openings. Time locks are also designed to record all openings.
"Breaking-out"
A record of door openings can be important because the dishonest employee is often a
specialist at "breaking out" (hiding and leaving the plant after closing hours). If your
plant is not protected against break-out, you can be hurt badly because this method of
operation allows a thief to work pretty much at his or her own speed.
After-hours thieves put out of commission the alarm system that works beautifully
against break-in. They can often leave by doors equipped with snap-type locks-doors
that do not require keys from the insides. Quickly and easily, they can pass goods
outside and then snap doors closed behind them. Thus, they leave no evidence.
A motion detector, electric eye, or central station alarm will deter such thieves. You
can also discourage break-outs with locks that need keys on both sides, provided that
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fire regulations do not prohibit such locks. When goods, materials, or money are
missing and evidence of forced entry is lacking, begin to look immediately for the
inside thief, the dishonest employee.
Loss prevention controls and procedures by themselves are not enough to protect your
assets. Controls and procedures must be audited from time to time or they will break
down. No loss-prevention control is stronger than its audit.
One effective auditing method is to commit deliberate errors. What will your people
do if, for example, you see that more finished goods than the shipping order calls for
reach the platform? Will the shipping clerk return the excess to stock? Will he or she
try to divert it for personal use (perhaps in collusion with a truck driver)? Or will the
clerk simply ship the order without ever knowing that the excess existed?
If the bookkeeper and the accounts receivable clerk are not dependable, alert, and
honest, disaster can result. Check them by withholding an invoice from each of them
and watching to see what they do. Will they miss the invoice? Will they realize that a
missing invoice means lost revenue and call it to your attention?
You should never underestimate your ability to influence your employees in the
direction of honesty. Your use of good controls, stiff loss-prevention procedures, and
cleverly located physical security devices are powerful reminders to employees that
the boss does indeed care.
But controls and devices can be wasted if the owner-manager fails to set a personal
example of honesty and conscientiousness. A personal example of high integrity by the
boss is the most important step in demonstrating to employees that dishonesty is
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intolerable.
Such an example includes following the same loss prevention rules that apply to
employees. For instance, the owner-manager should sign for items he or she takes
from the stockroom just like any other person.
The crooked employees who are the most successful at their "second trade" are the
ones who test the system and are convinced that they can beat it. They can steal you
blind. With every "score," their confidence increases and along with it their danger to
the company. The best way to stop such crooks is to keep them off balance - keep
them from developing the feeling that they can beat your system.
Here's an example of how one owner-manager keeps crooks off balance. When
inventory shrinkage became a major problem, he made a loss-prevention survey. To
help keep employees honest, he tightened certain existing controls and put in some
new ones. He reduced the number of exits employees could use by half. He scheduled
"unscheduled" locker inspections for the unlikeliest possible moments. Employees
were no longer allowed to take lunch boxes or bags of any kind to their work stations.
Package inspection procedures were tightened.
To date, this owner-manager has caught no thieves. But by simply tightening controls
and adding a number of surprise elements to his loss-prevention maintenance system,
he reduced his inventory loss drastically.
Dishonest employees, working alone or in collusion with others, can find ways to beat
the system no matter how theft-proof you try to make it. "Smart cookies" can devise
ways to get away with substantial amounts of money, materials, or goods.
Owner-managers who suspect theft should not attempt to turn detective and try to
solve the crimes themselves.
Even the best business owner may botch a criminal investigation because it's an area in
which the average owner is an amateur.
When you suspect a theft, bring the police or a reliable firm of professional security
consultants into the picture without delay. Where dishonest employees are bonded by
insurance companies, ironclad evidence of theft must be uncovered before you can file
a claim with the insurance company to recover your losses. Professional undercover
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investigation is among the most effective ways to secure such evidence.
Many retailers use paper and pencil honesty tests and make extensive reference checks
to screen out potential employee theft problems.
In addition to uniformed guards, retailer can use uncover shoppers to discourage and
deter employees theft. These uncovered security personnel pose as a shoppers. They
make sure sales people ring up transaction accurately.
To control employee theft, retailers need to adopt policies relating to certain activities
that may facilitate theft. Some of the most prevalent policies are
• Randomly search containers such as trash bins where stolen merchandise can be
stored.
• Require store employees to enter and leave the store through designated
entrances.
• Assign salespeople to specific POS terminal and require all transactions to be
handled through those terminals.
• Restrict employee purchases to working hours.
• Provide customer receipts for all transaction.
• Have all refunds, returns, and discount cosigned by a department or store
manager.
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• Check locks periodically and issue keys to authorized personnel only.
• Have a locker room where all employee handbags, purses, packages, and coats
must be checked.
Employees who are caught stealing will be prosecuted. (Settling for restitution
and an apology is inviting theft to continue.)
Rotate security guards. (Rotation discourages fraternizing with other employees
who may turn out to be dishonest. Rotation also prevents monotony from
reducing the alertness of guards.)
Never assign two or more members of the same family to work in the same
area. (You can expect blood to be thicker than company loyalty.)
Key employees will be kept informed about the activities and findings of the
person who is in charge of security. (Thus weak points in security can be
strengthened without delay.)
Make a dependable second check of incoming materials to rule out the
possibility of collusive theft between drivers and employees who handle the
receiving:
No truck shall approach the loading platform until it is ready to load or unload.
Drivers will not be allowed behind the receiving fence. (Discourage drivers
from taking goods or materials from the platform by the following devices:
heavy-gauge wire fencing between bays, with the mesh too fine to provide a
toehold; closed-circuit television cameras, mounted overhead so as to sweep the
entire platform; and locating the receiving supervisor's desk or office to afford
him or her an unobstructed view of the entire platform.)
At the loading platform, drivers will not be permitted to load their own trucks,
especially by taking goods from stock.
Every lunchbox, tool box, bag, or package must be inspected by a supervisor or
guard as employees leave the plant.
All padlocks must be snapped shut on hasps when not in use to prevent the
switching of locks.
Keys to padlocks must be controlled. Never leave the key hanging on a nail
near the lock where a crooked worker can "borrow" it and have a duplicate
made while he or she is away from work.
Trash must not be allowed to accumulate in, or be picked up from, an area near
storage sites of valuable materials or finished goods.
Inspect disposal locations and rubbish trucks at irregular intervals for the
presence of salable items when you have the slightest reason to suspect
collusion between employees and trash collectors.
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Trash pickups must be supervised. (Companies have been systematically
drained over long periods by alliance between crooked employees and trash
collectors.)
Control receiving reports and shipping orders (preferably by numbers in
sequence) to prevent duplication of fraudulent payment of invoices and the
padding or destruction of shipping orders.
There is a lot of safety tag is available in order to prevent pilfering or shoplifter. Big
bazaar use electronic article surveillance (EAS) system associating with hard tag, soft tag,
string tag for detecting pilferage. But I am discussing underneath many system and
method to protect from pilfering and shoplifting.
Electronic Article Surveillance (EAS) is a technology used to identify items as they pass
through a gated area. Typically this identification is used to alert someone of the
unauthorized removal of items from a store, library, or data center.
There are several types of EAS systems. In each case, the EAS tag or label is affixed to
an item. The tag is then deactivated when the item is purchased (or legally borrowed) at
the checkout desk. When the item is moved through the gates (usually at a door to the
premises), the gate is able to sense if the tag is active or deactivated and sound an alarm if
necessary.
EAS systems are used anywhere there is a chance of theft from small items to large. By
placing an EAS tag on an item, it is not necessary to hide the item behind locked doors
and so makes it easier for the consumer to review the product.
Today's EAS source tagging, where the tag is built into the product at the point of
manufacture or packaging, has become commonplace. This makes the labeling of goods
unnecessary, saving time and money at the store.
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There are three EAS tag like hard tag, soft tag, string tag is being used by big bazaar to
protect from shoplifting. Mainly hard tag has been put on apparels items string tag being
put on accessories and soft tag being put on food items and books cd’s. EAS is a
promising approach for reducing shrinkage with little effect on shopping behavior.
In Electronic article surveillance systems, special tags are placed on merchandise. When
merchandise is purchased, the tags a deactivated by the POS scanner. If a shoplifter tries
to steal the merchandise, the active tags are sensed when the shoplifter passes a detection
device at the store exit and an alarm is triggered.
EAS tags do not affect shopping behavior because customers do not realize they’re on the
merchandise. Due to the effectiveness of tags in reducing shoplifting, retailers can
increase sales by displaying theft-prone, expensive merchandise openly rather than
behind a counter or in a looked enclosure.
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CCTV CAMERAS
Closed circuit TV cameras can be monitored from a central location, but purchasing the
equipment and hiring people to monitor the system can be expensive. Some retailers
install non operating equipment that looks like a TV camera to provide a psychological
deterrent to shoplifters.
Deterring shoplifting is to embed dye capsules in the merchandise. If the capsules are not
removed properly by a store employee, the capsules break and damage the merchandise.
Radio frequency identification (RFID) is a generic term that is used to describe a system
that transmits the identity (in the form of a unique serial number) of an object or person
wirelessly, using radio waves. It's grouped under the broad category of automatic
identification technologies. , RFID is increasingly used with biometric technologies for
security.
Unlike ubiquitous UPC bar-code technology, RFID technology does not require contact
or line of sight for communication. RFID data can be read through the human body,
clothing and non-metallic materials.
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Components
• An antenna or coil
• A transceiver (with decoder)
• A transponder (RF tag) electronically programmed with unique information
• The antenna emits radio signals to activate the tag and to read and write data to it.
• The reader emits radio waves in ranges of anywhere from one inch to 100 feet or
more, depending upon its power output and the radio frequency used. When an
RFID tag passes through the electromagnetic zone, it detects the reader's activation
signal.
• The reader decodes the data encoded in the tag's integrated circuit (silicon chip)
and the data is passed to the host computer for processing.
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Contents of Tagging Standardization
1. General
i. Objective
ii. start/End points
iii. Scope
1. General
Objective: To ensure appropriate merchandise in the store is tagged as per the Tagging Standard
Principles.
Start: This process starts with procuring the appropriate tags in the store through a proper system
in place.
End: This process ends when all the appropriate merchandise in the store is tagged according to
the guidelines.
l
Scope
1. Every appropriate merchandise in the store is tagged according to guidelines.
2. The Tagging Standard Principles are strictly adhered to ensure merchandise is tagged without any
damage.
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Process Design Parameters
Business Rules
2 The Ware House In-charge should procure the security tags from HO by placing a
. requisition.
3 The Ware House In-charge should confirm that the tags received are not damaged and
. then he should make the allocations to the respective Department Manager as per the
requisitions made.
4 Warehouse In-charge should maintain a proper inventory of excess tags and details of
. the same to be recorded in a Tag Inventory Register.
5 Warehouse In-charge should ensure that the tagging norms are adhered to on
. a day-to-day basis and every new applicable merchandise that arrives on the
floor is tagged.
6 All the respective Department Managers should train the staff to look for any loose or
. detached tags lying on the floor and the trial room.
7 The person in charge of collecting tags should accumulate all the tags and hand it over
. to the Ware House In-charge with a proper count at the end of the day.
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8 The Ware House In-charge, with confirmation of Store Manager should make a list of
. all tags received in damaged condition, send the same to H.O and get them replaced
with new ones.
9 Care should be taken to avoid smudging or hiding statutory information while tagging
. soft tags on the merchandise, as this may result in violating Labelling requirements
stipulated under Law.
1 Store Opening Manager & Security Supervisor should check the functioning of
0 Security Equipment on a regular basis at the time of Store Opening.
.
1 The Ware House In-charge should prepare a checklist on Tagging standards and get the
1 same approved by the Store Manager.
.
1. Soft Tags.
2. Hard Tags
3. String Tags
1. Every Department Manager to get an approval from the Store Manager for the
requisition of the tags before placing an order to the Store Warehouse In charge for the
tags required for his/her department..
2. Based on the Requisitions received from the Department Manager, Warehouse In-
charge to ensure sufficient stock levels at all times. The Warehouse In-charge to procure
the security tags from the HO, as & when required.
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3. .Upon receipt of tags at the Store, the Warehouse In-charge to confirm that the tags
received are not damaged and make allocations to the respective Departments as per
the requisitions made.
2. While tagging soft tags on the merchandise, care to be taken to avoid smudging or
hiding statutory information as this may result in violating Labelling requirements
stipulated under Law.
3. Any incident of tampering with security tags to be immediately brought to the notice of
the Store Manager.
2. Store Opening Manager & Security Supervisor to check the functioning of Security
Equipment on a regular basis at the time of Store Opening
4. The Checklist is to be made available at the Store for the Business Manager to audit
during store visits and copies of such audit report must be available at the store.
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o Every Department Manager to get an approval from the Store Manager for
the requisition of the tags before placing an order to the Store Warehouse
In-charge for the tags required for his/her department
o The Department Managers to train their staff to look for any loose or
detached tags that may be lying on the floor/Trial Room. The loose or
detached tags collected to be deposited with the Warehouse In-charge.
o The DM to ensure that the tags are effectively used in all the section. Tags
detached at the cash point to be collected by the personnel (Designated by
the Store Manager).
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Store Opening Manager & Security
Store Manager
o To ensure that all tagging procedures and standards are rigidly adhered to in the
store.
o To co-ordinate with the Operations team-HO to ensure that the store always has
the required number of hard, soft and string tags.
o Any incident of tampering with security tags to be immediately brought to the notice
of the Store Manager
o The person in charge for collecting the tags to accumulate security tags at
the end of the day and give a proper count of the total tags collected to the
Warehouse In-charge.
o The Team Leader in each section to monitor the new merchandise coming
on the floor and make sure the tagging norms are implemented for the same.
o To ensure that the correct tags are used depending on product, price and category as
outlined in the manual.
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o To ensure that defective tags are not used for tagging stock.
Cashier
o Ensure all hard tags, string tags are removed from the items after preparing the bill.
o The cashier has to make sure that the deactivating pad is working before the store opens.
o After billing make sure once again the items in the bag will not beep by placing it on the
deactivating pad. If there is a beep please remove all items and check all items again.
o Ensure all pins, hard tags, and string tags are stored properly at the cash counter. At the end
of the day or the following day make sure tags are accounted for by making an entry in the
register.
1. General
Objective
Starts/End points
2. Process design parameter
Business rules
3. Detailed operating process
4. Roles and responsibilities
1. General
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Objective: To ensure that we manage and store our merchandise in a proper manner that will
go a long way in reducing stock damages.
Start: This process starts when goods are received at the store or at the start of daily display
cycle
Business Rules
Merchandise received from the warehouse or vendors are taken to the floor after completing the
2 inwarding process. The excess or additional merchandise is stored at the warehouse till the time
the merchandise displayed on the floor gets sold out.
3 Every morning the staffs to maintain a daily brandwise count registers of these high value items
lying on the shop floor.
4 Shelving is based on the Master Planogram wherein each family of items are assigned with a
specific location in the store
5 At any point the display space must not be left empty, as this will be a loss of opportunity to the
store
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6 Refill empty slots with same stock held at store warehouse or relocate the total display area to
have maximum coverage
7 Goods to be placed on top of each other only to the extent that the items do not get damaged in
any way.
8 The fixture must be rigidly tightened to avail maximum load bearing capacity and safety of both
goods and customers
9 Facing and shelf display should be completed once the store is opened and before arrival of the
customers
10 Products have to be displayed according to the Planogram
11 Track the age of the fashion products and identify goods, which have stayed on shelves for more
than 3 months
12 All items on display should to be rotated at-least once a month
13 The goods to be stored in a manner that ensures retrieval of the merchandise as per First in First
Out method of stocking.
14 Fragile merchandise to be stored ensuring easy accessibility and no load on the merchandise
15 Laws framed on label declarations for a packaged product are formulated keeping the customer
interest in mind. As an organisation sensitive to customer requirement, it is imperative to adhere
to them. This will help us not only in reiterating our commitment to customer interest but also
avoid the consequences of non-compliance, monetary as well as non-monetary.
16
All merchandise to have a barcode affixed in order to ensure proper billing at the cash
till. At store level, control of barcodes plays a vital role to avoid fraudulent activities or
misuse that would render huge loss to the company.
17
All products are catalogued at the Head Office. The Barcodes are generated by the HO
Category Team and sent to all our vendors including private labels.
18
Warehouse incharge responsible for inwarding to randomly check whether correct
barcodes are affixed on the SKU’s. In case of deviation the products not to be inwarded
19
The store to raise duplicate barcodes with prior approval of the Store Manager &
Category. No cataloguing to be done at the Store.
20 To avoid damages we should follow the norms for stacking items one above the other, handling
product while moving them and do a careful and proper display on the floor
21 Movement of product on the floor should be limited and performed only if it is to be replenished
22 Based on the category’s brief the items are to be identified and stacked as per the quantity
mentioned on respective SKU (Stock Keeping Units) packing slips
23 Products should be stacked as per the Planogram
24 All big items should be kept at the lower shelf and all small items should be shelved on the higher
shelf
25 Follow handling defective policy
26 Within 24 Hrs the store must communicate the damage to Commercial, Operations and Category
27 Based on the extent of damage the items are to be repaired or the items are to be replaced and
converted in to saleable products only after the certification by the service representative
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3. Detailed Operating Procedure
I. General Stacking Principles: Proper stacking of merchandise on the store floor plays an
important role in reducing stock damages. Merchandise should be stacked on the floor in
a manner such that:
II. Goods are not dumped on each other thereby damaging them
i. Goods are easily accessible by the customer thereby preventing
dropping, breakage of the item
III. When goods are removed from the shelf there should be assistance to reshelf the items.
Even if the customer directly places the items on the shelf it is important for the floor staff
to arrange the item appropriately. Unless this is done immediately, in no time does the
entire shelf become messy and chances of damages becoming high.
General Guidelines
i. Merchandise would only be moved from morning till 1 PM in the afternoon. In no case
there should be merchandise movement on the floor during peak hours (esp. Evenings)
ii. Decide the stock to be moved to the floor, considering the stock carrying capacity of the
shelves.
iii. Merchandise would be moved to the floor by the respective housekeepers, promoters or
team members.
iv. Merchandise to be moved on the floor in shopping Plastic bags. Cartons should not be
taken to the floor.
v. Merchandise to be loaded and unloaded from the shopping bags carefully preventing
any damages.
vii. Empty cartons and plastic covers to be immediately cleared by the housekeeping staff.
No such material should be stuffed behind shelves or inside trial-rooms
viii. Shopping bags used for moving the stock to be immediately removed from the aisles.
ix. Merchandise received from the warehouse to be stacked immediately by the section
staff.
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x. A daily check of damaged merchandise to be removed from the store shelves regularly
and moved to the warehouse. Appropriate action to be taken as per the damaged stocks
out warding SOP.
i. Watches and Sunglasses are considered to be the High Value items and thus need to
be monitored on a daily basis.
ii. Activity to be carried out every morning before the store opens for the customers.
iii. The morning staff should physically count the number of items against individual brands.
(Annexure 1)
iv. The DM to verify that the opening stock quantity should tally with the closing stock
quantity of the previous day.
v. The counting staff should put his signature against the date of counting.
The DM to authorize the same by signing against the same date.
vi. Any discrepancies against the physical count should be checked and rectified on the
same date with the involvement of the Store Manager, if required.
i. Secure the warehouse by sealing off/securing all unnecessary outlets (e.g. open drains,
vents, and damaged walls) to prevent accessibility by rodents.
ii. In the absence of racks, merchandise gets stacked on top of each other. This is a sure
recipe for damaging the items which are at the bottom of the heap. Furthermore when
goods are stacked on top of one another it gets difficult to remove goods as per ‘First in
First Out’ methodology.
iii. Adequate racking capacity to be made. Most effective is having slotted angle steel racks
which allow one to adjust the height depending on type of merchandise being stored.
iv. Warehouses should also have adequate bins. The advantage of bins is fragile
merchandise can be placed in bins. Bins can be placed on top of each other without any
load coming on the merchandise. Thus, if fragile material is being placed on top of each
other it is to be done only by using bins.
v. Annual maintenance contract to be entered with a Pest control agency to ensure regular
and comprehensive pest control gets done in the warehouse. Schedule for pest control
to be clearly laid out, plus agency to be on call whenever required
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Process of Storing Merchandise in the Warehouse
i. When goods arrive in the warehouse on each carton the date of inwards to be recorded
with a marker pen. Thus, at one glance we get to know when a particular lot has got
inwarded.
ii. Cartons can be either directly stored in the racks or its contents emptied into bins.
iii. Fragile merchandise preferably to be stored in bins e.g. Accessories like toys, crockery,
glassware, general plastic merchandise ie. hair clips, etc. to be stored in bins.
iv. Heavy merchandise to be stored in the lower racks. This hence reduces the load when
the merchandise is being put in or removed.
v. The warehouse space available to be segregated into different areas for ease in storing
and retrieving merchandise. Merchandise of a similar category to be stored together.
E.g. Apparel in one area, non-apparel, electronic items in another etc.
vi. Cartons and or bins to be placed in the racks in a sequential order i.e. from left to right
and from bottom rack to top rack. Any order can be followed top to bottom, bottom to top
– order is mainly to ensure that items can be located according to the FIFO method.
ii. Whilst stacking merchandise a systematic order should be followed e.g. Left to right,
bottom to top.
iii. When removing merchandise to move to the floor, remove the merchandise placed first
i.e. start from the bottom left, move to the right, then move upwards and again left to
right. This ensures that we follow FIFO method of goods movement and old material
doesn’t get stuck in the system.
Barcode Management:
1. Price change due to Mark up/ Mark down
2. The HO Category Team will re-catalogue the article with the revised price and send the
Text File of the re-catalogued barcodes to the Store.
3. The Store Manager to designate a person to print the barcodes from the file received
from the HO Category Team.
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4. The Designated Person to distribute the barcodes to concerned Department Manager
and maintain the record of the same in the Barcode control Register (Annexure 2)
5. Department Manager to make sure that the articles carry the revised bar codes.
7. Segregate merchandise without barcodes and remove from shop floor and submit a list
to the Designated Person.
8. The Store Operations to mail the list to the designated category for reprint of barcodes
and hand it over to the respective Department Manager.
9. In case of wrong barcodes, the Designated Person with the consent of the Department
Manager to coordinate with the HO Category Team and arrange for the new barcodes.
The Designated Person to record the same in the Register (Annexure 2).
10. The Bar Code control Register to be prepared by the Designated Person and to be
confirmed by the Store Manager on a weekly basis. The Register to be made available
at the Store for the Business Manager to audit during his/her visit to the Store.
11. It is the responsibility of the Store Manager to confirm adherence to the process
mentioned in this SOP and the Zonal Business Manager to be informed on any
significant deviation in the processes.
Glossary
Term Description
1 Shelving Shelving is the display & storage demarcation for
stacking goods on the shop floor
2 FIRST IN FIRST OUT (FIFO) FIFO is a method of accounting for inventory where
the merchandise purchased first is assumed to be sold
completely before items purchased later are sold
3 SKU Stock Keeping Unit
4 DM Department Manager
5 TL Team Leader
6 DMS Department Manager Support
7 FA Fashion Assistant
8 Price VM Visual Merchandise used for displaying Price and
Product Description
9 CD & E products Consumer Durables and Electronics Products
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STOCK TAKE (FOR FINDING OUT SHRINKAGE)
Overview
A stock take is the process of physically counting inventory and re-entering these figures
into the Retail System to ensure correct figures. Often this task is performed annually at
close of financial year. But future group do stock take at the duration of three month for
checking out shrinkage.
Before you can process a stock take, you must create the stock take definition in the retail
system; this is done by calling the stock take management screen and pressing "new" to
create a new stock take. Each stock take you process must have a unique name. For ease
of naming, we recommend using the date and brief reason, such as "EOY 31/5/2009".
Once you have created the stock take, you need to "Snapshot Current Levels" in order to
record the POS stock on hand positions at the moment you wish counts to be entered at.
Although a stock take is typically a several day affair, all the counts you enter are deemed
to have occurred at a single point in time. At this point in time, you need to snapshoot the
current levels.
For example, if you are processing your annual stock take, you may create the stock take
a week before the actual date you wish to perform the stock take. You only create the
stock take at this time, and do not snapshoot your current levels. Once you have created
the stock take, you can begin entering counts (before sharpshooting is allowed) which
might come from warehouses and back room operations. At the time you wish stock
levels to be considered as entered, you press the "Snapshot Current Levels" button.
After you have recorded the current levels, you may continue to enter counts afterwards.
In fact you can continue to enter counts until you finalize the stock take. All these counts
are deemed to have been made at the point in time you recorded the POS levels however.
You can continue to operate normally, with sales and inwards goods while a stock take is
open, counts are being entered, and during a finalize.
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Entering Product Counts
There are two main techniques for entering product counts. You can either use the classic
"selling" mode of operation in the POS, or a spreadsheet style entry where individual
products are keyed. It is also possible to use both techniques, using the POS mode for
rapid data entry and the maintenance mode for corrections and final updates.
Both techniques can be used by multiple users entering counts on the same stock take at
the same time. You cannot use selling lanes using the offline mode of operation for stock
take count entry.
In this mode of operation, the counter POS is placed into stock take mode, and items are
sold as normal, except that when the sale is completed, the counts are recorded in stock
take and not as a true sale. The advantage of this technique is its familiarity for users,
where the stock take process is akin to selling.
To enable this mode of operation, display the stock take control panel shown above, and
press "Enable Count Entry". Exit the screen and return to the main selling screen. The
background will change to a green/white checker box pattern to indicate it is in stock take
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mode. Sell the products as normal, except the POS will prompt for a quantity as each
product is sold. Periodically, complete the sale by attempting to pay it off. The action of
trying to pay the sale causes the POS to store the stock take counts; it does not affect
financial or sales information. We recommend saving the counts at least every 30-40
items in order to minimize complexity.
When you are finished entering stock take counts, return to the stock take control screen
and unclick the record counts button. You can repeat this whole process many times if
required.
The viewer is available for a stock take from the management screen. This screen
displays all products and current counts entered. The column with the columns is colored
Aqua blue to indicate that you can type a value in and alter the recorded level. Simply
enter the total counts against each product and press OK to save the values.
Reporting Variances
Use the viewer on the management screen to review counts and values. This displays a
list of all products and the relevant stock take figures for each. There is filter button that
allows you to control the granularity of products being displayed, so that you can review
stock take figures on a department by department basis, or by supplier or a number of
different ways.
When a selection is visible, just as all products from supplier X, click on the options and
statistics button to display a quick summary of the current selection.
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1. Total Item Count The sum of quantity of items as counted. If your display
includes weighed, measured or other non unit based items, eg fuel, sand, timber,
then this total reports the measurement basis, such as millilitres or grams.
2. Sum of Variance The total of the variance counts, including both positive and
negative values.
3. Number of Variances The number of items that report a variance.
4. Recorded Values The value of stock as recorded in the POS at the time of the
snapshot.
5. Counted Value The value of the stock as represented by the counts that have been
entered.
6. Value Variance The difference between Counted Value and record value.
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Excel
If you have the Excel Reporting option, there are formulas available for reporting stock
take totals directly into Excel. Refer to your Field pine Excel Guide for further
information.
Finalizing
When you have entered all your counts and are happy that the stock levels should now be
updated to these counts, you need to finalize the stock take process. Display the stock
take management screen, and press the finalized button. The system will zero all stock
levels for the stores that are included in the stock take and reset the current levels to be
your current counts, less sales and plus inwards recorded since the stock take snapshot
was taken. This operation will take a few minutes. Once the stock take has been finalized,
you can no longer alter or enter counts for that stock take. If you are using AIM and wish
to correct a single item, you can use the AIM stock level adjustment procedure to do this,
but this is no longer part of the stock take, rather it is part of normal ongoing operations
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RECOMMENDATION
1. Don't think you can get rid of the problem if only you had the 'right' people.
Although screening new employees is an important part of security measures,
shrinkage it is not a character thing – it's a situational thing – the idea is to change
the situation.
2. Tidy up your system – you can only notice something's out of kilter if the rest is
in kilter.
3. Start organizing your system from the back, not the front. Begin with goods
receiving – usually the 'crime scene'. Depending on the nature of your retail store,
shoplifting is probably a distant second.
4. Poor people don't necessarily steal – people who perceive the absence of a
capable guardian steal. So don’t hesitate to caught cheater even if they are from
high society.
5. Use the Golden Hour (the employee's first hour at his/her new job) to promote
your efforts against shrinkage. Set the attitude towards theft –– label shrinkage as
unacceptable and share the consequences. It also makes employees more aware of
the fact that, because it's important, resources are dedicated to it and that
'someone's always watching'.
6. Small things done more often can sometimes be as effective as big things that
happen infrequently. Two fake cameras (moved around often) may be better than
one real one.
8. Lack of motivation makes for high shrinkage – there's nothing more satisfying
than meting out your own justice – if staff don't feel valued, then they will make
up for the value in terms of goods. Fair's fair.
10. People often start stealing in the first few weeks of their job (frequently taught
by co-workers), Make sure that the amateur has as little desire and opportunity to
see theft as an acceptable-risk alternative.
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11. You snooze you lose. Waiting for shrinkage to become a problem is, well,
waiting for shrinkage to become a problem. Loss control does not require money
as much as it requires your serious, regular attention. Simple activities can go a
long way: posters, anonymous hotline, lectures/programs, code of conduct, videos,
newsletters, honesty incentives, employee committees, paycheck stuffers,
employee surveys (just send out a questionnaire), audio tapes and lots more. Be
creative – there's nothing worse than a surprise change to a regular offender.
12. An element of loss prevention should have a communication strategy, just like
your advertising and communication to your 'honest' customer base. If you have an
agency, brief them – the more impactful the result - the better.
13. Don't leave things if that's not the way they're supposed to be. Repair
immediately. If a window or door is broken and left unrepaired, people walking
by will conclude that no one cares and no one is in charge. The anarchy then
spreads resulting in what we see as the high crime rate.
14. Make staff understand that there's a big exam s called stock take, where you
can work out what the shrinkage actually is.
15. Store managers to review register transactions every day - look for excessive
openings of the drawer, small cash refunds, returns, etc. (Important Tip: Make sure
your employees can see you or a manager reviewing this information.
18. Do not share passwords so your cashiers can logon with a different username.
19. Add password protection/security to all areas of your software and ONLY
21. Look at your "profit margin reports" every day. If your margins are low in a
certain category for that day, then you should do a little research to find out why.
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23. Make it common knowledge with your employees that your stock is constantly
monitored in your POS system.
24. Secure the access to your customer's personal information in your POS
software... particularly, their credit card information!
25. Keep the back door closed and alarm it. This is one of the easiest ways for
employees to sneak out merchandise.
26. Have management inspect the garbage before it's taken out.
27. Review security videos on a regular basis. And most importantly, make sure
your staff knows you do so.
28. Work as per rule and norm your company has made.
29. Work on hard policies and rules to fight from pilfering and shoplifting.
30. Keep a balance between flour quantity, warehouse quantity and inwarding new
stock, because excess quantity leads more no. of damage and shrinkage.
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Conclusion
While doing this project I realized that company incurs million of thousand of rupees
because of Pilferage and damaging of merchandise. To prevent loss completely is not
possible but by working on right policy store can definitely decrease the amount of loss at
the large extent. At this time when India is becoming favorite’s global destination for
world retail market and owing to that more no. of big player are Entering in this sector so
competition is becoming so tuff. Every retailer wants to make available product to the
customer at the best value price, In this process they take only less margin and if they
incur more no. of pilferage and loss, their margin would further goes down. It is also
possible that one can lag behind in comparison to one’s competitors. So I think tackling
from pilferage retailer should follow a standard process and they should make shrinkage
as a topic of their research and development program and should resort new technologies
like RFID with open heart.
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Bibliography
1. www.pantaloon.com
2. www.google.co.in
3. www.slideshare.com
4. http://www.possoftwareguide.com
5. www.DMSRetail.com
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