Businese Research Project On Mobile Shops

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Gradual changes have been occurring in the Customerǯs
mind in this competitive market scenario the mobile
handsets companies are mainly concentrating to set up the
highly competitive strategies to compete and remain in the
competition.
The growth of the mobile phone industry has a direct

correlation to the growth of income and awareness about
mobiles and need of mobiles. However, that is for the overall
availability of its services and all facilities regarding it.
Cheap call rate is also the important factor of increasing the
growth of this sector.
Here we also have to work and

understand the perception of accmanians about mobile
phones and its dealers. Which are mainly located at Jagat
farm, Greater Noida.
cnd know about their process and their best use .c crucial
competitive factor is that the Primary product and the
provision of mobile parts availabity to customers should not
be perceived as being separate entities. Rather, the customer
demands a full range of services that also include
maintenance and technical assistance to go along with the
provision of mobile services and its maintenance and their
interest.

cc

We all group members are Student of PGDM 2009-11,

section-B cccman institute of management. Grater Noida,
hereby declaring that we have completed this project
under the title ǲCUSTOMERS OPINION cBOUT THE
MOBILE CONNECTION cND MOBILE SHOPSǳ in cccman
institute of management, greater Noida. For a period of
20days. the data and facts presented here are our
original collection and not copied from anywhere else.
We would like thank our Respected
, who
always been a source of motivation and support to all the
students of PGDM (
). We pay our special gratitude to
(FcCULTY OF BUSINESS RESEcRCH) without whose
help it would have been impossible to conduct such a
research successfully.
DEBOSMITc GHOSHcL
PRONcMI ScRMc
RcHUL BcGLc
ScNDEEP SHYcM SHcRMc
c

We would like to express our profound gratitude to

Mr c.K. GUPTc (faculty of business research), under whose
guidance; we gained deeper insights into the subject matter.
His constant support provided the right direction to our
analysis and helped us to understand the deep analysis of
the subject. Without their encouragement and constant
guidance we could not have finished this report.
We express our heartfelt gratitude to Mr. B.K.

SOcM (faculty of operation research) for his support and
guidance and provided us valuable advice during project.
We would also like to deeply thank to Mr RcJU

BHcIYc (owner of sky communication, jagat farm), during
the 20 days in which this endeavour lasted, provided us with
useful and helpful assistance. Without their care and
consideration, this project report would likely not have
matured.
Last but not least, we would like to express our
sincere gratitude to all friends and accmanians studying in
cCCMcN INSTITUTE OF McNcGEMENT, GR. NOIDc who
aided us during the duration of our whole project in various
direct and indirect ways.

c

In classroom studies main concentration is on

theoretical portion while the main objective of this
project is to impart practical knowledge to collage going
professional students. So that whenever in future they
get opportunity to work in companies, they can work
with full confidence, also they can become familiar with
such kind of atmosphere.
In todayǯs competitive scenario, Marketing Research

plays a major role. We have chosen customers opinion
about in order to get practical experience i.e. to know
about interest and criteria of purchasing a mobile and
its connection, how they think after purchasing, their
average expenditure on it and what type of mobile
connection will be best for them most of them are
students and what opinion they have about using the
mobile and purchasing the mobile connection. Explain
them the motto behind the survey and convince them to
chat with us and give information about quality and
facilities of the connection and mobile they are using.

£

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ARIE
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AA ARKEAAR ARKE

IYIRAYE
RF YELIE?
ALEAY
REAY
£.5. WHICH COMPcNYǯS MOBILE YOU USED?
c) NOKIc B) MOTcROLc
C) ScMSUNG D) OTHERS
£.6. cRE YOU ScTISFIED WITH ITS SERVICES?

c) YES B) NO C) CcNǯT ScY
£.7.HOW McNY SHOPS cRE THERE IN YOUR LOCcLITY?

c) 1-3 B) 3-6
C) 6-9 D) 9 cND MORE
£.8.WHcT IS THE CRITERIc WHEN YOU PURCHcSE?

c) BRcND IMcGE B) PRICE
C) FEcTURES D) cNY OTHER
£.9. WHcT IS YOUR POST PURCHcSE BEHcVIOUR?

c) ScTISFIED B) UNScTISFIED C) CcNǯT
ScY
£.10.DOES cDVERTISING PLY cN IMPORTcNT ROLE WHILE
BUING PRODUCT?
c) YES B) NO C) CcNǯT ScY
£.11.IN WHICH McRKET McIMUM BcRGcINING

OCCURES?
c) JcGcT FcRM B) KcSNc PLcZc
C) cTTc McRKET D) cCHHcR McRKET
£.12. WHcT cRE THE REcSONS BEHIND THcT THE YOUR

PREFERRENCES cMONG McRKETS?
c) PRICE B) £UcLITY
C) VcRIETY D) cLL THESE
£.13. IF YOU ScTISFIED WITH c SHOP OR DISTRIBUTOR DO

YOU RECOMMEND IT TO YOUR FRIENDS OR CLcSSMcTE?
c) cLWcYS B) SOME TIMES
C) NOT cT cLL D) CcNǯT ScY
£.14.WHcT TYPE OF MOBILE CONNECTION YOU HcVE?

c) POST PcID B) PRE PcID
£.15.WHICH MOBILE CONNECTION YOU HcVE?
c) cIRTEL B) IDEc
C) RELIcNCE D) cNY OTHER
£.16.HOW MUCH YOU EPENSE ON MOBILE IN c MONTH?

c) LESS THcN 100 Rs. B) 100 TO 250 Rs.
C) 250 TO 500 Rs. D) MORE THcN 500 Rs.
£.17. IN HOW McNY DcYS YOU USUcLLY GO FOR

RECHcRGE?
c) DcILY B) 1 TO 6 DcYS
C) 6 TO 15 D) MORE THcN 15 DcYS
£.18.USUcLLY HOW MUCH cMOUNT YOU SPEND cT c

TIME?
c) LESS THcN 50 Rs. B) 50 TO 100 Rs.
C) 100 TO 200 Rs. D) MORE THcN 200 Rs.

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Businese Research Project On Mobile Shops

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c  c

cc    cc c  cc

The growth of the mobile phone industry has a direct

Here we also have to work and

We all group members are Student of PGDM 2009-11,

We would like to express our profound gratitude to

We express our heartfelt gratitude to Mr. B.K.

We would also like to deeply thank to Mr RcJU

In classroom studies main concentration is on

In todayǯs competitive scenario, Marketing Research

£.6. cRE YOU ScTISFIED WITH ITS SERVICES?

£.7.HOW McNY SHOPS cRE THERE IN YOUR LOCcLITY?

£.8.WHcT IS THE CRITERIc WHEN YOU PURCHcSE?

£.9. WHcT IS YOUR POST PURCHcSE BEHcVIOUR?

£.11.IN WHICH McRKET McIMUM BcRGcINING

£.12. WHcT cRE THE REcSONS BEHIND THcT THE YOUR

£.13. IF YOU ScTISFIED WITH c SHOP OR DISTRIBUTOR DO

£.14.WHcT TYPE OF MOBILE CONNECTION YOU HcVE?

£.16.HOW MUCH YOU EPENSE ON MOBILE IN c MONTH?

£.17. IN HOW McNY DcYS YOU USUcLLY GO FOR

£.18.USUcLLY HOW MUCH cMOUNT YOU SPEND cT c

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