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    Marketing Plan Sample

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    Abby Sicat
    Kung Fu Tea is a bubble tea store that aims to introduce its brand and create a refined bubble tea culture through strategic marketing. This includes promoting on social media platforms and ensuring high product and service standards. The founders developed authentic recipes after numerous trials in Taiwan. Kung Fu Tea now has over 120 stores in the US and guarantees quality through premium ingredients and tea preparation techniques. However, it faces threats such as competition and lack of brand awareness in non-Asian markets.

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    Marketing Plan Sample

    Uploaded by

    Abby Sicat
    324 views3 pages
    Kung Fu Tea is a bubble tea store that aims to introduce its brand and create a refined bubble tea culture through strategic marketing. This includes promoting on social media platforms and ensuring high product and service standards. The founders developed authentic recipes after numerous trials in Taiwan. Kung Fu Tea now has over 120 stores in the US and guarantees quality through premium ingredients and tea preparation techniques. However, it faces threats such as competition and lack of brand awareness in non-Asian markets.

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    Kung Fu Tea is a bubble tea store that aims to introduce its brand and create a refined bubble tea culture through strategic marketing. This includes promoting on social media platforms and ensuring high product and service standards. The founders developed authentic recipes after numerous trials in Taiwan. Kung Fu Tea now has over 120 stores in the US and guarantees quality through premium ingredients and tea preparation techniques. However, it faces threats such as competition and lack of brand awareness in non-Asian markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    324 views3 pages

    Marketing Plan Sample

    Uploaded by

    Abby Sicat
    Kung Fu Tea is a bubble tea store that aims to introduce its brand and create a refined bubble tea culture through strategic marketing. This includes promoting on social media platforms and ensuring high product and service standards. The founders developed authentic recipes after numerous trials in Taiwan. Kung Fu Tea now has over 120 stores in the US and guarantees quality through premium ingredients and tea preparation techniques. However, it faces threats such as competition and lack of brand awareness in non-Asian markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    EXECUTIVE SUMMARY

    Kung Fu Tea u Kung Fu Tea is a unique bubble tea store. The goal of this marketing plan is

    Marketing to outline the strategies, tactics and programs that will change the face of
    the store.

    Plan u Since marketing will play a dynamic role in the success of Kung Fu Tea. It is
    our dream to introduce the Kung Fu Tea brand to consumers all around the
    world, as well as creating a more refined bubble tea culture. To achieve our
    plan, we must build a brand awareness around our products by promoting
    BY:
    itself through social medias such as Facebook, Twitter, YouTube,
    MALIKA IKRAMOVA
    Instagram and many more. From the ingredients for our products to the
    LEAH MENG
    customer service at our stores, we keep a strict and high standard, setting
    YAYA BENAMU
    the bar for our competitors.
    ANNA WOO

    MARKET About Kung Fu


    SUMMARY Tea
    The idea of creating Kung Fu Tea was when the Co- “Unrivaled quality, utmost attention to
    founders of Kung Fu Tea, Michael, Allen, and Ray
    History detail and unquestionable
    Interview with a Marketing Manager of Kung Fu came back from a trip to Taiwan. They were walking authenticity, that is the Kung Fu Tea
    Tea around Flushing, Queens and was looking to purchase culture.”
    Bubble tea but the results were that when they — KUNG FU TEA FOUNDERS
    tasted it, they felt that the bubble tea is not (MICHAEL, RAY, ALLEN, SEAN)
    authentic and did not taste like the tea they drink in
    Taiwan. They then tried to get Sean the Kung Fu
    Tea Master to work with them in creating authentic Mission: Join us in the revolution as
    bubble tea. In the process of creating the bubble we reinvent tea and change the face
    tea of their taste, they tasted numerous different of the beverage industry – Fresh.
    type of milk, yogurt, and tea leaves with the recipe Innovative. Fearless.
    of their teas.

    https://www.kfteausa.com/why-kung-fu-tea

    WHY KUNG FU TEA? WHAT IS BUBBLE TEA?


    Bubble tea (also known as pearl milk tea, Boba juice,
    Boba milk tea or simply Boba) is a Taiwanese tea-based
    We make our bubbles every 2 hours, brew our tea every 3 hours, so drink invented in Taichung, Taiwan in the 1980s.
    we are proud to say each drink is made-to-order freshly on the spot.
    Our time is dedicated to provide an authentic taste in every cup!
    There are many variations of bubble tea with a wide
    range of ingredients. Most recipes contain a base of tea
    If you ever find your drink unsatisfying, we offer a free drink which is mixed or shaken with fruit or milk.
    exchange service to meet your thirst expectations. If you ever
    find the customer service inadequate, we are always here to listen
    and make a change. We want to provide you with a different kind
    of tea drink experience.

    At certain locations, we offer seating for you to hangout and


    socialize, or even play some board games to take your mind off
    troubles and destress from the world.

    https://www.kfteausa.com/why-kung-fu-tea https://www.kfteausa.com/why-kung-fu-tea

    1
    OUR PRODUCTS… SWOT
    Strengths
    Ø Has over a decade of experience on handcrafting
    teas and beverages.
    Ø Uses only premium and authentic ingredients from
    Taiwan.
    Ø Has over 120 stores across the United States of
    America.
    Ø guarantees a quality product through providing a
    consistent product with high quality ingredients and
    the best tea making techniques.
    Ø Reliability and quality service has created and kept
    many loyal customers and continues to introduce
    their products to new customers everyday.

    SWOT SWOT
    Weaknesses Opportunities
    Ø Niche market appeals to people already familiar Ø New flavors
    with the product. Ø Brand ambassadors
    Ø Large competitive market with difficulties in Ø Seasonal promotion
    survival. Ø Media based promotions
    Ø Lacks brand awareness to Non-Asian market. Ø App development and improvement
    Ø Coupons or rewards
    Ø Social media and e-commerce marketing.

    SWOT TARGET MARKET


    Threats
    Ø America is a coffee country Ø Students
    Ø Products are new and unique from many
    Ø Family
    cultures

    VS. Ø Reaching greater and new markets can be


    difficult because of specialty of product
    Ø Business Workers

    Ø Athletes
    Ø It is highly challenging to become a well-
    Ø Tourists
    known beverage brand in the United States
    of America.

    2
    INCREASE OF MEDIA PRESENCE:
    BRAND AMBASSADOR App, Instagram, Facebook, Twitter, Yelp, etc.

    PROMOTIONS: NEW FLAVORS


    New Flavors and Price Point Advantages
    According to Coffeeresearch.org, The
    National Coffee Association found in 2000
    that 54% of the adult population of the
    United States drinks coffee daily (NCA
    Coffee Drinking Trends Survey, 2000).
    Therefore, in such a country where coffee
    takes a huge stand in the beverage industry,
    Kung Fu Tea has been extremely successful in
    introducing a new trend.

    http://www.nbcnews.com/video/watch-hillary-clinton-try-bubble-tea-
    on-campaign-trail-668459587592

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