MALUNGGAY COOKIES

(BUSINESS PLAN)
 TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

II. DESCRIPTION OF THE BUSINESS

III. THE PRODUCT

IV. MARKET STRATEGIES

V. ANALYSIS OF THE COMPETITION

VI. OPERATION AND MANAGEMENT

We're planning a special coffee shop in Bataan, aiming for more than just good coffee. We want it to be a
friendly place where people connect, enjoy quality coffee, and feel at home. We'll get our coffee beans from
local farmers to support our community. The place will look nice and cozy, giving everyone a comfy spot to
relax or chat with friends.

We're also excited about doing cool events and working with local artists. Our goal is to not just make a coffee
shop but create a place that adds something positive to Bataan. We hope our coffee shop becomes a special
spot where people enjoy great coffee and good times together.

II. DESCRIPTION OF THE BUSINESS

Coffee Corner will be a neighborhood coffee shop that offers a wide variety of freshly brewed coffees,
teas, pastries, and light meals. We will source our coffee beans from local roasters and our ingredients
from local farms and businesses whenever possible. Our commitment to quality and sustainability will be
reflected in every aspect of our business, from our menu to our décor to our environmental practices.
Vision:
Our dream is for the coffee shop to be like a lively heart in Bataan. We want it to be a happy place where
people come together, share stories, and feel at home.
Mission:
Our job is not just about making good coffee; it's about creating a friendly space where every sip of coffee has
a tale to tell. We want to be a part of the community, doing things that make Bataan better and brighter.
Goals:
1. Community Connection:
 Bring people closer by organizing fun events and activities. We want our coffee shop to be a
place where everyone feels like they belong.
 Help out and support local projects to make Bataan an even better place to live.
2. Sustainability:
 Get our coffee beans from local farmers so we can help them out and make sure we're not
hurting the environment.
 Do things like recycling and reducing waste to be kinder to the planet.
3. Quality Coffee Experience:
 Make sure every cup of coffee we serve is really, really good. We want you to enjoy every
sip!
 Have lots of different types of coffee on our menu so there's something for everyone.
4. Cultural Hub:
 Show off the cool things about Bataan – its art, music, and traditions. We want our coffee
shop to be a place where you can experience the local culture.
 Support local artists and performers, so our place is always full of interesting things.
5. Customer Satisfaction:
 We want you to be happy when you visit us. Our team will make sure you have a great time,
and we'll always listen to what you have to say.
 If you tell us what you like or don't like, we'll try to make things better. We want our
customers to be really happy with us!
III. THE PRODUCT
A.)Brand name

The name "Coffee Corner" suggests a friendly and comfy place where people can meet up and
enjoy their favorite coffee. "Coffee" means they have lots of different coffee to choose from, and
"Corner" makes it sound like a cozy and special spot. It's like a little place where you can relax,
chat with friends, and have a nice time with your coffee. The name makes it feel like a familiar
and welcoming nook where you can enjoy the smell and taste of good coffee.

B.) Brand mark logo

This image symbolizes the product of the enterprise, the smaller circle which is color brown represent
the commonly shape of cookies which is rich in nutrients. The color green represents our main
ingredient which is Moringga Oliefera or Malunggay.

PRICE

The price range at Coffee Corner is designed to be affordable and inclusive, ensuring that
everyone can enjoy our delightful offerings without breaking the bank. We believe in providing
quality coffee and a welcoming experience at accessible prices. From classic brews to specialty
drinks, our menu is crafted to cater to various preferences while maintaining reasonable and fair
pricing. At Coffee Corner, we aim to make your coffee experience not only enjoyable but also
budget-friendly.

PROMOTION

Our promotion at Coffee Corner brings you even more reasons to savor your coffee moments:
 Daily Delights: Enjoy special discounts on selected items every day of the week. From discounted
coffee blends to delightful treats, there's something special waiting for you every day.
 Referral Rewards: Share the joy of Coffee Corner with your friends! Refer a friend, and both of you
receive an exclusive discount on your next visit. It's our way of saying thank you for spreading the
love.
 Loyalty Program: Join our loyalty program and earn points with every purchase. Redeem your points
for exciting rewards, from free coffee upgrades to exclusive merchandise. Your loyalty deserves to be
rewarded!
 Happy Hour Specials: Unwind and treat yourself during our Happy Hour! Enjoy discounted prices on
your favorite beverages during this special time every day.
PLACE

The Malunggay Cookies physical store shall be located at Barangay Ipag , Mariveles, Bataan

IV. MARKETING AND SALES STRATEGY

Malunggay Cookies is a new product to be offered in the market which will be

V. ANALYSIS OF THE COMPETITION

Malunggay Cookies is a new product to be offer in the market which will be introduced
in Bataan. Most souvenir shop and mini stop commonly offered arrowroot cookies and
don’t have this product being sold. The business owners think another ingredient that
may add to make a new innovative product. We try the experimental process to make a
successful and innovative product and then Malunggay Cookies was started. Our selling
price is less expensive than other cookies .Business competition could be Arrowroot
Cookies that made also in Bataan. Both are cookies and both are healthy delicacies
product. They even have a similar texture and similar cookies product that made only in
Bataan. The way we compete and set one another apart is through our marketing
campaigns and marketing strategies. This business is now famous in Bataan because it is
good in “pasalubong”.

VI. OPERATIONS AND MANAGEMENT

Operations

Manage the manufacturing of goods and services.

Finance

Responsible to the customers value, product and service.

Ensure that funds for raw ingredients, machinery, and supplies are available.