U.S. Fund For UNICEF Annual Report 2010

2010 Annual Report
2010 Annual Report | U.S. Fund for UNICEF A

B
Fighting for Every Child
The fight for child survival takes place every day — in remote villages and in
bustling cities, in peaceful areas and in regions wracked by war, in places
reachable by train or car and on terrain passable only by camel or donkey. It
is a fight won painstakingly, child by child, vaccine by vaccine, mosquito net
by mosquito net. And it is a fight in which success is often measured by what
doesn’t happen — by what is prevented.
In the last year, the generosity of our supporters has helped UNICEF combat — and
prevent — the death and suffering of children all over the globe. After Haiti’s colossal
earthquake in January claimed more than 220,000 lives, the immediate compassion
shown by U.S. donors enabled UNICEF and its partners to act when it mattered most
and to provide a critical lifeline to survivors. As a result, a second wave of deaths — in the
form of disease and malnutrition — was averted in the months following the disaster.
In many other countries — from Sudan to Guatemala, from Kyrgyzstan to Vietnam

— your support made it possible for UNICEF to provide immunizations, health care,
improved nutrition, clean water, protection, and education for millions of vulnerable
Number of child deaths per day, 1990–2010
children and their families. The impact of these efforts is profound. UNICEF recently
35 35 announced that the number of children under age five dying each day has dropped
yet again, from 24,000 to 22,000. This means that since 1990 — when 34,000 died
every day — UNICEF and its partners have helped cut the global child mortality rate by
one third.
30 30
Despite this undeniable progress, UNICEF has found that a child mortality gap is actually
growing between the world’s poorest children and those from well-off families. This
child deaths per day
emerging disparity needs immediate attention, and while continuing its work of saving
(thousands)
all children from preventable deaths, UNICEF is now redoubling efforts to reach the
25 25
most marginalized and the most remote. This approach could potentially prevent 60
percent more child deaths. With your ongoing support, we can save even more young
22,000 lives each year and protect more promising futures.
20
0
1990 1994 1997 2001 2004 2010
2010 Annual Report | U.S. Fund for UNICEF 1

Organized under the laws of New York State as a not-for-profit corporation, the U.S. Fund
for UNICEF is exempt from tax under Section 501 (c) (3) of the Internal Revenue Code and is
governed by an independent and non-salaried Board of Directors. The U.S. Fund for UNICEF
qualifies for the maximum charitable contribution deduction by donors. A summary of
activities and financial highlights for the Fiscal Year ending June 30, 2010, is described in
this report.
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A Message from the
It has been a year of enormous challenges and pivotal achievements, a year
in which U.S. Fund for UNICEF supporters, Board members, and staff all
demonstrated a fierce determination to protect children from a host of dire
Chair and the President threats around the world. Despite ongoing economic uncertainty, you continued
to step forward when children needed you. For that, we are profoundly grateful.
Immediately after Haiti’s horrific earthquake, a diverse group of U.S. Fund supporters
responded with swift and amazing generosity. Thanks to you, the U.S. Fund raised
more than $70 million for Haiti relief — funds that were crucial to UNICEF’s ability
to overcome mammoth obstacles and to quickly and effectively provide lifesaving
aid. In many other countries throughout the world, your contributions have made
the difference between life and death, between opportunity and despair, for so
many children.
More than 640,000 individual donors contributed to the U.S. Fund in the past year
— a striking reflection of the broad-based support UNICEF has throughout America.
That generosity — combined with the partnership of corporations, foundations,
non-governmental organizations, and sports teams — generated a total revenue of
more than $435 million for the U.S. Fund in Fiscal Year 2010. We also welcomed the
news that our former Board Chair Anthony Lake took the reins of UNICEF as its new
Executive Director.
This year presented an amazing and historic opportunity. We were deeply honored
when longtime U.S. Fund partner Kiwanis International chose to collaborate with
UNICEF to eliminate maternal and neonatal tetanus as its next global campaign for
children. This momentous new partnership will help save the lives of babies and
mothers around the world and put an end to a cruel, ancient disease.
This exciting development was followed by truly wonderful news about the continuing
decline in global under-five child mortality — from 24,000 deaths every day to 22,000.
Your generosity has helped UNICEF get closer than ever before to the day when zero
children die from preventable causes. We have come so far, thanks to you. We ask for
your continued support to make it the rest of the way.
Anthony Pantaleoni Caryl M. Stern

Chair President and CEO

UNICEF was founded in 1946 to help children in postwar Europe, China, and the Middle East.
Today, as the United Nations Children’s Fund, it serves children and families in developing
countries worldwide and depends entirely on voluntary contributions. The U.S. Fund was
established in 1947, the first of 36 National Committees set up globally to support UNICEF
through fundraising, education, and advocacy. Since its inception, the U.S. Fund has
provided UNICEF and various NGOs with more than $4 billion in cash and gifts-in-kind.
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The Nuts and Bolts
A child sleeps soundly beneath a bed net in Kenya, protected from the deadly malaria
that killed her brother. In Cambodia, a simple water filter puts a stop to a family’s
chronic illness. A toddler in Niger receives the therapeutic milk that will bring him
of Saving Lives back from starvation. In Afghanistan, a girl runs as fast as she can to attend school
for the very first time. Street children in Kyrgyzstan get a place to learn. More than 5
million Angolan children are vaccinated against polio in just six days.
Every day, in more than 150 countries and territories around the world, UNICEF’s staff
of 10,000 are doing amazing work on behalf of children. And they are doing it thanks to
voluntary contributions from donors like you. A dedicated but diverse group of supporters —
individuals, non-governmental organizations, corporations, foundations, and governments
U.S. FUND PROGRAM ASSISTANCE FY 2010* from around the globe — financially enable UNICEF to do so much for so many.
How are those contributions spent? In 2009, they paid for 2.99 billion doses of vaccine
Child
Protection 2% for children in 82 countries. The funds enabled UNICEF to help deliver emergency
Basic Education supplies to 69 countries and territories (many of those crises — though deadly —
NGOs 2% and Gender Equality 4% probably never made the six o’clock news). UNICEF dedicated $225 million to local
construction projects — mostly schools. The donations also provided 43 million long-
Unrestricted lasting insecticide-treated mosquito nets in countries where malaria still kills children.
Resources 14%
And these are just a few examples of UNICEF’s global work.
UNICEF is renowned for its efficiency, and more than 90 percent of all money it
receives goes directly to programs and supplies that help children. UNICEF uses smart,
innovative, low-cost strategies to keep children alive, healthy, safe, and learning.
Child Survival and In Fiscal Year 2010, U.S. Fund support enabled UNICEF to provide Emergency
Development 12% Relief for children in Haiti and many other disaster-affected countries. Unrestricted
Resources went to general support for UNICEF’s mission and operational
functions. Child Survival and Development programs included immunization
drives, health care for mothers and babies, nutrition, clean water and sanitation,
HIV/AIDS
and Children 2%
and much more. Funding for Basic Education and Gender Equality helped
UNICEF work to give all children — especially girls — the chance to go to school.
Child Protection projects kept children safe from abuse, violence, and exploitation.
Support to NGOs (non-governmental organizations) helped partners who work with
— or on behalf of — UNICEF in the field. With its HIV/AIDS and Children programs,
UNICEF provided health care and social support for women and children living with
HIV, and gave scores of HIV-positive women the treatment they need to ensure they
*Does not include in-kind support Emergency Relief 64% do not pass the virus on to their newborn children.

Protecting Lives
On any other day in Port-au-Prince, fifteen-year-old Judith would have lingered
after class. On January 12, however, she was sent home early due to a murder not
far from her school. The seventh grader walked over two miles in the scorching
and Futures in Haiti heat, unaware of the larger disaster looming before her entire country.
She arrived home and remembers that she was suddenly covered, head-to-toe, in white
dust. The massive earthquake had just struck. She quickly learned that her mother was
trapped beneath the rubble of what, just moments before, had been the family’s house.
Judith recounted this painful memory to UNICEF Haiti staffers.
“My family worked frantically to remove the rocks, but they were too heavy to lift and
we could not move quickly enough,” said Judith. “That night we buried our mother.”
Judith abruptly lost so much — her home and her mother — but one thing she did not lose
was her beloved school. école Nationale République du Brésil was reopened with UNICEF
support. Many schools are being “built back better” with separate bathrooms for girls,
handwashing stations, and child-friendly spaces.
Schools offer children like Judith a degree of normalcy after the tumult of a natural
disaster. So far, 70,000 children in Haiti have benefited from recreational activities and
psychosocial support provided by UNICEF.
However, there is still a great need for child protection services, especially for children
at risk of sexual violence, neglect, and abuse, and for those who have been orphaned
or separated from their families.
A national hotline at the UNICEF office in Haiti continues to take calls from frontline work-
ers who are monitoring cases of unaccompanied children. To date, UNICEF has helped re-
unite 971 children with their families and helped save at least 38 children from trafficking.
Some 2 million people remain upended by the earthquake, and UNICEF is still
supplying clean water, immunizations, anti-malarial bed nets, therapeutic foods, and a
wide variety of other lifesaving interventions in Haiti.
Judith now takes comfort in her education — and in keeping the memory of her mother
alive through music, which she studies daily. Her school choir even composed a song
about the earthquake.
“Sometimes I want to give up, but a little voice tells me to stay determined, to keep
going,” Judith said. “I go to school for my mother, for my future. It’s my reason for living.”
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U.S. Fund Supporters
Rally to Help Haiti
Following Haiti’s January earthquake, individual donors,

corporations, communities, foundations, NGOs, cele-
brities, sports teams, Board members, staff, and volunteers
gave both time and donations to make sure children and
families received immediate help. All told, the U.S. Fund
raised more than $70 million for Haiti relief, and we are
deeply grateful to all of you who gave. Hope for Haiti
Now: A Global Benefit for Earthquake Relief generously
awarded the U.S. Fund two grants totaling $11 million.
Thanks to CNN and the generosity of viewers, Larry
King Live’s “Haiti: How You Can Help” telethon raised
more than $3 million for UNICEF’s emergency response.
Five outstanding partners — Major League Baseball, the
National Basketball Association (in partnership with the
National Basketball Players Association), 1199SEIU United
Healthcare Workers East, Jefferies & Co., and The Charles
Engelhard Foundation — each donated at least $1 million
to support UNICEF’s relief efforts. And, when vulnerable
and unaccompanied children desperately needed basic
items such as clothing, sleeping mats, blankets, and soap,
UPS donated its logistical expertise to help the U.S. Fund
get 50,000 care packages to Port-au-Prince.

Eliminating a Disease
Maricel Busalin’s daughter was just five days old when it became clear something
was very wrong. “She stopped feeding,” describes Maricel. “Then my baby was
turning blue.”
that Tortures Babies Maricel’s tiny newborn was suffering the unspeakable agonies of tetanus. Maternal
and neonatal tetanus (MNT) is caused when tetanus spores, found in soil everywhere,
come into contact with open cuts during childbirth. Its effects are excruciating —
newborns endure repeated, painful convulsions. And there is little hope of survival.
Right now, MNT kills almost 60,000 babies each year; thousands of mothers also die
due to MNT. “I wanted it to be me instead of my child suffering,” Maricel says.
Maricel lives in a tiny village in the Philippines — one of 40 countries where MNT is
still endemic. She had given birth at home, and she rushed her sick baby to a hospital.
Tragically, after two days of intense suffering, Maricel’s daughter died.
Once a newborn has contracted tetanus, the risk of death is high despite treatment.
But MNT is easily preventable — just three doses of a 60-cent immunization protect
mothers, who then pass on the immunity to their future babies. Maricel had avoided
getting immunized because she was afraid of the shot. Also, she had previously given
birth at home with no complications. She felt she was safe.
UNICEF and health authorities in the Philippines have been working hard to put a
stop to MNT. In a pilot campaign in the Solana district, health workers went door-
to-door to give all women between the ages of fifteen and forty the three rounds of
tetanus toxoid vaccine. Village meetings helped educate the women and their family
members about the importance of vaccination. And a marketing campaign helped
women overcome their fear of needles. Not only did Maricel gladly get vaccinated, all
her neighbors leaped at the chance to protect their future babies as well.
The work of UNICEF and health authorities in the Philippines has gone a long way
toward reducing MNT deaths there. But — as with all of the countries where MNT is
still prevalent — additional funds and support are needed for a final push. Now, thanks
to Kiwanis International (see page 9), the final push is at hand.
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The Eliminate Project
The U.S. Fund was thrilled to learn that Kiwanis Inter-

national has chosen to partner with UNICEF to eliminate
maternal and neonatal tetanus (MNT) as its next global
campaign for children. This groundbreaking partnership,
called The Eliminate Project: Kiwanis eliminating
maternal/neonatal tetanus, will mobilize nearly 600,000
Kiwanis family members to help raise resources and
awareness about MNT, providing the final push to put an
end to the disease worldwide. Kiwanis’ goal of raising and
leveraging resources to help fill a $110 million funding
gap will enable UNICEF to immunize 129 million women
who are at the greatest risk. The project also will create
a path for additional health services — such as other vital
immunizations, clean water, and improved nutrition — to
reach the world’s most vulnerable people.

In Afghanistan,
When he is at home, Ahmed, a twelve-year-old boy in Afghanistan, must walk an
hour and a half to get water. But when he is at school, all he has to do is take a
few steps outside to a newly installed tap.
Safe Water at School “I love to go to school,” says Ahmed. “We can just go to the tap in the school courtyard
and splash our face and have a drink.”
Less than half of Afghanistan’s 27 million people have access to safe drinking water,
and the situation has grown worse in recent years due to inadequate rainfall. Good
sanitary facilities are also scarce. As a result, widespread diarrheal diseases pose a
lethal threat — particularly for children.
Globally, diarrheal diseases kill more than 1 million children every year. The diseases
can also impede the ability to learn. “Sick children cannot absorb knowledge, no
matter the quality of their teachers or books,” says Farida Khurami, a UNICEF Water
and Sanitation Officer in Afghanistan.
In 2009, UNICEF provided nearly 400,000 students in Afghanistan with safe drinking
water and improved sanitation facilities. UNICEF plans to supply thousands more
schools in the country with these critical essentials and to include separate bathrooms
for girls.
The initiative is part of a global “call to action” launched by UNICEF and several
partners to get students around the world the safe water and sanitation facilities they
need to learn and stay healthy.
UNICEF is also educating students about safe hygiene practices. “Once per week, our
teacher explains how we have to wash our hands and face and hair,” says Ahmed, who
has shared this crucial knowledge with members of his family. “I explain everything
to my sister,” he adds.
Getting safe water at school has also inspired Ahmed to help others when he grows
up. “I want to become an engineer, building water wells everywhere, for everybody,”
he says.
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UNICEF Tap Project Tackles
World Water Crisis
It began as a simple but powerful idea: restaurants in New

York City would ask diners to make a donation of $1 or
more for the tap water they normally get for free. Funds
raised would support UNICEF clean water and sanitation
programs around the world. The U.S. Fund for UNICEF
launched the UNICEF Tap Project in 2007, and since then
it has grown into a dynamic national movement involving
thousands of restaurants, dining patrons, students,
and volunteers, as well as many corporate, community,
celebrity, and local government supporters. Since its
inception, the campaign has helped bring clean drinking
water and adequate sanitation to millions of children
throughout the world, including young girls and boys
in Haiti, the Central African Republic, Togo, Guatemala,
and Vietnam.

Changing the Odds
It’s hard to overstate how difficult it is to be a child in the Democratic Republic
of the Congo (DRC) these days. Relentless armed conflict, debilitating poverty,
and a severe shortage of health care have made the DRC one of the world’s most
for Children in the DRC deadly countries for children. Twenty percent of children there die before reaching
their fifth birthday. And they die from causes most people in the U.S. rarely have
to worry about — malnutrition, diarrheal dehydration, measles, pneumonia, and
malaria.
Right now, UNICEF and its partners are working determinedly to head off these
illnesses before they gain a foothold. Malaria, for instance, is fiercely endemic in the
DRC and kills approximately 90,000 Congolese children under five every year. Many
others are orphaned when malaria weakens and kills their parents.
In Province Orientale — where nearly every single child contracts malaria — Mikala
Mobanda’s four-year-old son had been suffering from fever and lack of appetite for
several days. He was lethargic and in tremendous pain. He was treated with anti-
malarial drugs to make him better. But malaria recurs, and chances are the boy would
be sick again within a month’s time.
UNICEF and its partners actually have a very simple but powerful weapon against
malaria: insecticide-treated bed nets. Because the mosquitoes that carry malaria prey
almost exclusively at night, bed nets make an excellent deterrent. Last year — to help
prevent children like Mikala Mobanda’s son from contracting the disease — UNICEF
distributed 5.5 million bed nets in the most at-risk areas of the DRC.
“It is a huge undertaking, with serious logistical challenges,” said UNICEF DRC
Representative Pierrette Vu Thi at the time. In fact, to deliver the nets to children and
their families, UNICEF and its partners needed 20 barges, 15 aircraft, 400 trucks, 36
train cars, and 250 bicycles, as well as 200 warehouses.
By working to prevent children from getting sick in the first place — with bed net
distribution and other programs such as vaccine drives and weight monitoring to
warn of severe malnutrition — UNICEF is helping to change the odds for children
in the DRC. And it is doing so amid some of the most dangerous conditions
in the world.
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U.S. Fund for UNICEF Support for
Child Survival Programs
The U.S. Fund for UNICEF provided a diverse array of

vital support for UNICEF child survival and development
programs all over the globe in Fiscal Year 2010. U.S.
Fund donors and partners enabled UNICEF to combat
malaria in Angola, Chad, the Democratic Republic of
the Congo, Guinea, and other countries; supply clean
water and better sanitation facilities from Ethiopia to
Vietnam; provide neonatal health care in Pakistan; stem
the toll of HIV/AIDS in Brazil, Mozambique, South Africa,
Rwanda, Swaziland, and other places; help immunize
children in Indonesia; improve maternal health in Sudan;
deliver better nutrition in many countries, including
Guatemala and Sierra Leone; and strengthen health care
services in Zambia and Zimbabwe. These examples
represent only a fraction of U.S. Fund supporters’
impact on UNICEF’s efforts to save children’s lives in the
past year.

If you step off a bus wearing a UNICEF T-shirt in a tiny village in any of the places
listed here, chances are you’ll be greeted with warm recognition. UNICEF is renowned
UNICEF Throughout for working to help children wherever they are in need. Whether a child lives in an
overcrowded slum or a nomadic encampment, UNICEF will use its reach, influence,
the World
expertise, and state-of-the-art supply network to get that child the basics she or he
needs to survive and thrive.
At right is a list of the more than 150 countries and territories in which UNICEF works.
The Americas and the Caribbean

West and Central Africa
Eastern and Southern Africa
1Middle
4 2010 Annual
East and Report | U.S. Fund for UNICEF
North Africa The boundaries and designations used on this map do not imply official endorsement.
Central and Eastern Europe and The Commonwealth of Independent States
Latin America and West and Central and Eastern South Asia
the Caribbean Central Africa Europe and the
Commonwealth Afghanistan
Antigua and Barbuda Benin Bangladesh
of Independent States
Argentina Burkina Faso Bhutan
Barbados Cameroon Albania India
Belize Cape Verde Armenia Maldives
Bolivia Central African Azerbaijan Nepal
Brazil Republic Belarus Pakistan
British Virgin Islands Chad Bosnia and Sri Lanka
Chile Congo Herzegovina
Colombia Congo, Democratic Bulgaria
Costa Rica Republic of the Croatia
Cuba Côte d’Ivoire Georgia
Dominica Equatorial Guinea Kazakhstan
Dominican Republic Gabon Kosovo, under UNSC
Ecuador Gambia res. 1244
El Salvador Ghana Kyrgyzstan
Grenada Guinea Macedonia, the former
Guatemala Guinea-Bissau Yugoslav Republic of
Guyana Liberia Moldova, Republic of
Haiti Mali Montenegro,
Honduras Mauritania Republic of
Jamaica Niger Romania
Mexico Nigeria Russian Federation
Montserrat São Tomé and Principe Serbia
Nicaragua Senegal Tajikistan
Panama Sierra Leone Turkey
Paraguay Togo Turkmenistan
Peru Ukraine
Saint Kitts and Nevis Middle East and Uzbekistan
Saint Lucia North Africa
Saint Vincent and East Asia and
Algeria
the Grenadines the Pacific
Suriname Bahrain
Trinidad and Tobago Djibouti Cambodia
Turks and Caicos Egypt China
Islands Iran, Islamic Republic of Cook Islands
Uruguay Iraq Fiji
Venezuela, Bolivarian Jordan Indonesia
Republic of Kuwait Kiribati
Lebanon Korea, Democratic
Eastern and Libyan Arab People’s Republic of
Southern Africa Jamahiriya Lao People’s
Morocco Democratic Republic
Angola Occupied Palestinian Malaysia
Botswana Territory Marshall Islands
Burundi Oman Micronesia, Federated
Comoros Qatar States of
Eritrea Saudi Arabia Mongolia
Ethiopia Sudan Myanmar
Kenya Syrian Arab Republic Nauru
Lesotho Tunisia Niue
Madagascar United Arab Emirates Palau
Malawi Yemen Papua New Guinea
Mozambique Philippines
Namibia Samoa
Rwanda Solomon Islands
Seychelles Thailand
Somalia Timor-Leste
South Africa Tokelau
Swaziland Tonga
Tanzania, United Tuvalu
Republic of Vanuatu
Uganda Vietnam
Zambia
Zimbabwe

Leadership
Across the U.S.
A National Board of Directors governs the U.S. Fund for UNICEF. Five Regional Boards oversee the U.S.
Fund’s mission in Atlanta, Boston, Chicago, Houston, and Los Angeles. All are made up of volunteer directors,
united by their commitment to helping the world’s children. Board members shape the U.S. Fund’s work,
contribute expertise and funds, and build key relationships with important partners and communities. For
lists of current National and Regional Board members, please see pages 40–41.
The U.S. Fund’s National Board represented the organization in a full range of activities this year. The group
added two new members; participated in field visits to South America, Africa, and Asia; hosted major new
philanthropic initiatives; helped secure new partnerships; increased awareness of UNICEF’s response to
major crises; and raised and contributed more resources for the U.S. Fund than ever before.
The Midwest Region’s Board, donors, and staff successfully completed a multi-year, $6.7 million campaign
to support UNICEF’s Accelerated Child Survival initiative in sub-Saharan Africa, which will strengthen and
improve health systems and help decrease child mortality rates in the area. Four Southeast Regional Board
members traveled to the field to see UNICEF in action, and the Board as a whole doubled its own giving,
funding water, sanitation, and hygiene programs in Tanzania, emergency relief operations in Haiti, and critical
unrestricted support to be allocated at UNICEF’s discretion.
After meeting on the evening of the catastrophic earthquake in Haiti, the New England Regional Board
revised plans for their annual event, partnered with the Boston Celtics, and hosted “A Night for Haiti” on
March 25, raising more than $740,000 for UNICEF’s relief efforts. The Southern California Regional Board
raised $1,433,000 from individual and corporate donors, personally contributed $646,000, and hosted the
2009 UNICEF Ball, as well as eight donor cultivation events. The Southwest Region continued its support
of UNICEF through unprecedented Board giving, a record-breaking gala (just three days after the Haiti
emergency) featuring UNICEF Ambassador Lucy Liu, and an increased presence throughout its seven-state
region. And the U.S. Fund’s Seattle Advisory Circle continued to engage donors in UNICEF’s work by hosting
a reception for UNICEF Swaziland Representative Dr. Jama Gulaid.
16 2010 Annual Report | U.S. Fund for UNICEF

Inspiration
Around the World
Witnessing UNICEF’s work in person is a transformative and illuminating experience. Last year, U.S. Fund
for UNICEF donors, Board members, partners, and staff traveled to countries around the world to observe
UNICEF in action and to meet some of the children and families benefiting from its critical programs.
In Ethiopia, a delegation visited a UNICEF-supported feeding center where severely malnourished children
were receiving lifesaving therapeutic foods. Partners traveling to Rwanda saw firsthand how UNICEF is
helping HIV-positive mothers prevent the transmission of the virus to their babies and how it is supporting
child-headed households. In Guatemala, members of UNICEF’s Next Generation — a diverse group of
young UNICEF supporters — visited a health clinic where some of their donations are enabling the facility to
hire and train much-needed staff and to supply families with a revolutionary nutritional supplement called
“Sprinkles.” A trip to Mozambique gave supporters the chance to see how UNICEF and its partners are
providing a comprehensive package of health interventions, including immunizations, prenatal care, services
to prevent mother-to-child transmission of HIV/AIDS, and care for children living with HIV. During a special
parent-child trip to Brazil — on which donors and Board members were accompanied by their children — the
group helped plant trees and inaugurate a playground at a UNICEF-supported school in the Amazon.

18
A Year of Compassion
U.S. Fund for UNICEF donors, partners, Board members, Ambassadors, staff, and
volunteers advanced UNICEF’s mission in diverse and creative ways this year.
From making contributions, to hosting fundraising events, to lending expertise
and Common Purpose and services; from supporting the UNICEF Snowflake Ball, to Trick-or-Treating
for UNICEF, to dining out for the UNICEF Tap Project; and from contacting
elected officials, to educating students about the challenges of child survival, to
championing UNICEF’s work by email, phone, and word-of-mouth — the U.S.
Fund family acted with incredible compassion and common purpose to protect
young lives. We strengthened existing relationships, welcomed new supporters,
carried out successful campaigns, inspired America’s youth to be better global
citizens, launched new partnerships, and galvanized more Americans — young
and old — to make the world’s children a top priority.
The U.S. Fund raised more than $435 million in total revenue for Fiscal Year 2010, and we
continued to meet the highest standards for non-profit organizations. Charity Navigator
awarded the U.S. Fund its sixth consecutive four-star rating — a ranking accorded to only
3 percent of charities evaluated by this respected entity. We also continue to meet all 20
of the Better Business Bureau’s Wise Giving Alliance Standards for Charity Accountability.
We thank all of our supporters for their outstanding and indispensable commitment.
What follows is a look at some of the education and public information programs,
advocacy campaigns, partnerships, contributions, and fundraising initiatives that have
been critical to this year’s invaluable success.
U.S. Programs | Education • Information • Advocacy

• Each year, the U.S. Fund for UNICEF’s Office of Public Policy and Advocacy (OPPA) takes
the fight for child survival to the halls of power in Washington, D.C., advocating to help
secure the U.S. Government’s annual contribution to UNICEF. Thanks in part to these
efforts, Congress approved a $132.25 million allocation to UNICEF for Fiscal Year 2010
— its highest funding recommendation ever. In addition, the U.S. Fund worked with
NGO partners such as the U.S. Coalition for Child Survival to increase U.S. Government
resources for international child and maternal health programs. Advocacy collaboration
with Kiwanis International and Rotary International helped ensure funding, respectively,
for iodine deficiency elimination and polio eradication campaigns. The U.S. Fund also
worked to shine a spotlight on American support for worldwide child survival programs
— support reflected in the Obama Administration’s new Global Health Initiative — and

U.S. Programs, continued
coordinated the grassroots efforts of its many dedicated volunteer advocates.
• For 60 years, Trick-or-Treat for UNICEF has served as the Original Kids Helping Kids® campaign.
In 1950, children across America were inspired to collect coins for UNICEF to aid children
suffering in the wake of World War II. It was not just a charity effort — it was a call for
American kids to aid their less fortunate peers around the globe. Since then, for generations
of Americans, Trick-or-Treat for UNICEF has been a powerful way to make a difference in the
lives of the world’s children. Today, that mission is as urgent as ever, and the campaign is just
as vibrant. Established as one of the longest-running youth initiatives in America, with nearly
$160 million raised to-date, Trick-or-Treat for UNICEF remains an inspiration to the young (and
the young at heart) to further the cause of children everywhere. In Fiscal Year 2010, volunteers
supported Trick-or-Treat for UNICEF through traditional trick-or-treating, bake sales, car washes,
web pages, and more than 3,400 officially registered Halloween parties.
• Volunteers are the heart of the UNICEF Tap Project, a nationwide campaign that helps UNICEF
provide the world’s children with access to safe, clean water. During World Water Week,
March 21–27, 2010, more than 4,000 UNICEF Tap Project Volunteers supported the program
by conducting over 250 local fundraising events and activities. Restaurants, dining patrons, and
students — along with corporate, community, celebrity, and local government supporters —
also helped make this year’s UNICEF Tap Project a success.
• In Fiscal Year 2010, the U.S Fund launched a greatly enhanced version of TeachUNICEF,
with more tools for grades K to 12. The redesigned website provides educators with
materials including unit plans, individual lesson plans, activity sheets, videos, and podcasts.
Subscriptions to the TeachUNICEF e-newsletter continue to increase and now number more
than 7,000. The U.S. Fund’s Education Department led workshops to provide educators
and administrators with an in-depth look at UNICEF’s work, explore global issues, and
identify ways to include TeachUNICEF in their existing curricula. The development of these
workshops helped secure underwriting for a pilot program in Colorado, BE UNICEF, which
aims to promote leadership, civic literacy, and global citizenship in high school youth by
engaging educators and students in UNICEF’s work. BE UNICEF is a two-year project in
partnership with the Volunteer and Community Partnerships Department.
• The U.S. Fund now has more than 30,000 volunteers conducting education, fundraising, and
advocacy activities around the country. In 2009, 40 fundraisers ran in the ING New York City
Marathon as Team UNICEF — a new tradition that promises to continue for years to come.
The UNICEF Campus Initiative grew to include more than 100 campus clubs, and over 150
participants from 55 campuses attended this year’s Campus Summit at Columbia University.
The UNICEF High School Club program was launched, with 79 clubs registered.
20
• Since Danny Kaye became UNICEF’s first Goodwill Ambassador in 1953, celebrities have played
a unique and important role in UNICEF’s work. Leaders in film, music, television, journalism,
and other fields, UNICEF Ambassadors use their talents and fame to bring the plight of the
most vulnerable children to the world’s attention. This past year, UNICEF Ambassadors advanced
UNICEF’s mission by raising awareness and funds for lifesaving programs, providing extraordinary
support for UNICEF’s relief efforts in earthquake-ravaged Haiti, galvanizing Americans to get
involved through the U.S. Fund’s signature campaigns, and visiting field programs to highlight
UNICEF initiatives. By giving a voice to girls and boys who struggle just to survive, these invaluable
advocates demonstrate their deep compassion and commitment to making the world a better
and safer place for children everywhere. Please see page 40 for lists of UNICEF Ambassadors.
Sources of Support
The U.S. Fund’s total public support and revenue this year topped $435 million. What follows is
a close look at this year’s remarkable fundraising activities.
• Hope for Haiti Now: A Global Benefit for Earthquake Relief was the largest single cash donor
to the U.S. Fund in Fiscal Year 2010, awarding two grants totaling $11 million for UNICEF child
protection programs in Haiti. The telethon event inspired compassionate people from around
the world to give in order to aid those affected by the earthquake. Funds are enabling UNICEF
to protect thousands of vulnerable children from exploitation and abuse; reunite children with
family members; and provide psychosocial care for children suffering from trauma.
• Additional foundation partnerships also provided significant support for the U.S. Fund. The
Clinton Bush Haiti Fund’s contribution of $500,000 and a William J. Clinton Foundation
grant of $250,000 are funding education programs and emergency relief for Haiti’s children.
The Irene S. Scully Family Foundation continued to support UNICEF’s work this year, with
a grant of $300,000 to save the lives of severely malnourished children in sub-Saharan Africa.
Not On Our Watch donated $250,000 toward UNICEF’s crucial efforts to reduce maternal
mortality in Southern Sudan. The Rockefeller Foundation’s grant of $225,800 is supporting
research for social health insurance in Asia and Africa. The Annie E. Casey Foundation, the
Daniels Fund, the Elton John AIDS Foundation, and the Stavros Niarchos Foundation
also contributed generously to UNICEF’s programs in the past year.
• In the face of continuing economic uncertainty, individual donors provided an extraordinary

level of support over the last year. Nearly 600 individuals made gifts of $10,000 or more
— almost double the number from the previous year. In addition, the U.S. Fund received
planned gifts totaling $4.4 million in legacies and bequests.
21
Sources of Support, continued
• Three of our most generous benefactors each gave $1 million or more in new gifts and
pledge payments in the 2010 Fiscal Year. An anonymous donor contributed $1.8 million,
in part to match other supporters’ donations for UNICEF’s maternal and neonatal health
programs. National Board Director Amy L. Robbins of the Nduna Foundation gave
generously to the General Fund and to support UNICEF’s work in Zimbabwe. The Charles
Engelhard Foundation committed $1 million over two years to enable UNICEF to establish
a unique psychosocial program in Haiti that uses art therapy to help traumatized children and
adolescents and nurture their leadership abilities.
• Four remarkable donors each contributed more than half a million dollars in new gifts and
pledge payments in the past year. Pat Lanza and the Lanza Family Foundation supported
UNICEF programs in Brazil, Ethiopia, Ghana, Haiti, Peru, and Swaziland, as well as the
General Fund. National Board Director Bob Manoukian made a substantial donation to
the General Fund. An anonymous family’s donation enabled UNICEF to carry out critical
relief efforts in Haiti. An anonymous family foundation made a significant contribution for
the Schools for Africa program in Angola.
• The U.S. Fund for UNICEF’s Midwest Region concluded a multi-year campaign to support
UNICEF’s Accelerated Child Survival initiative in sub-Saharan Africa, exceeding its original
goal and raising a total of $6.7 million. These funds will help UNICEF save the lives of
vulnerable children in sub-Saharan Africa by delivering immunizations, anti-malarial bed nets,
clean water, and better sanitation facilities and by working with local governments to improve
health care delivery programs.
• Generous product support was again provided this year through ongoing partnerships with
the pharmaceutical companies Pfizer and Merck. Through a partnership with the International
Trachoma Initiative (ITI), Pfizer donated its antibiotic Zithromax® to provide millions of treatments
for trachoma — the world’s leading cause of preventable blindness — in Mali, Nepal, Tanzania,
and Uganda. Through Merck’s Mectizan® Donation Program — the longest-running public/
private partnership of its kind — the company donated its medicine Mectizan to UNICEF to
facilitate treatment of over 7 million people in Nigeria for river blindness, a devastating and
disfiguring disease transmitted through the bite of parasite-bearing black flies.
• With a pledge of $2 million over the next three years, The Prudential Foundation will support
UNICEF’s work to identify reasons for educational exclusion in middle-income countries and
create policy recommendations to help reverse this trend. It will also help UNICEF strengthen
education programs in Brazil and Mexico. In the wake of Haiti’s earthquake, The Prudential
Foundation provided $75,000 to support UNICEF’s relief efforts.
22
• For the first time in the 15-year history of UNICEF’s Change for Good® program on American
Airlines, employee volunteer “Champions for Children” collected more than $1.25 million in
a single year from generous AA customers — both in flight and at Admirals Clubs. The funds
are supporting UNICEF’s lifesaving programs, including over $345,000 for UNICEF’s relief,
rebuilding, and recovery efforts in Haiti.
• Johnson & Johnson continued its ongoing commitment to Home-Based Newborn Care,
which benefits women and children in India, Nepal, and Pakistan. The company also supported
UNICEF’s relief efforts in Haiti, emergency aid programs in Pakistan, and ongoing relief and
rebuilding efforts in Sichuan, China, which is still recovering from the massive 2008 earthquake.
• In addition to grant funding, UPS and the UPS Foundation made a multi-year commitment to
share the company’s supply chain and logistics expertise with UNICEF’s Supply Division through
technical support and training, as well as to provide in-kind shipping and freight assistance.
• Procter & Gamble (P&G), a U.S. Fund for UNICEF partner since 2000, continued its support
through a $100,000 donation to Trick-or-Treat for UNICEF, a $600,000 commitment to maternal
and neonatal tetanus elimination programs in support of the global Pampers “One Pack = One
Vaccine” campaign, and a $200,000 grant to UNICEF water and sanitation programs in Vietnam.
• IKEA has been a U.S. Fund for UNICEF partner since 1988 and is, globally, UNICEF’s largest
corporate cash donor, with a commitment to date of $190 million. IKEA contributed nearly
$840,000 to the U.S. Fund over the past year, through greeting card sales; its annual holiday
“soft toy” promotion, benefiting the “Schools for Africa” campaign; and its new Sunnan
Lamp campaign. For every one of these solar-powered lamps sold, IKEA donated one to
children living in remote communities of India and Pakistan, where electric power is erratic
and lighting is often inadequate.
• With a $660,000 gift, ExxonMobil supported malaria prevention and treatment programs
in Chad.
• Dell’s $211,000 gift through the Dell YouthConnect program is providing community centers in
Morocco with technology equipment and training to help young people develop job skills. Also
through the Dell YouthConnect program, Dell donated 160 laptops to the 2009 Youth Forum on
Climate Change. In addition, Dell donated $250,000 to support relief efforts in Haiti.
• As part of the company’s pledge — announced in 2008 — to give $1 million over five years,
BD donated $200,000 toward maternal and neonatal tetanus elimination activities. In addition,
the company donated $125,000 toward UNICEF’s relief efforts in Haiti and $25,000 toward
emergencies in Southeast Asia, and matched employee gifts for these emergencies.
23
• To honor the fifth anniversary of its partnership with UNICEF, Gucci Creative Director Frida
Giannini designed an accessories collection and dedicated gift card inspired by a specially
commissioned children’s book for the annual “Gucci Campaign to Benefit UNICEF,” and
concluded the second annual yearlong “Gucci for UNICEF” campaign. Over the past year,
global Gucci activities generated more than $1.2 million to support UNICEF’s Schools for Africa
campaign, including over $390,000 to the U.S. Fund for UNICEF.
• The ING Foundation demonstrated its commitment to increasing access to school for girls
in Latin America through a $50,000 grant for UNICEF programs in Peru and $300,000 in
grants for programs in Mexico. Globally, ING employees raised over $700,000 in funds to
support UNICEF’s work in Haiti.
• The U.S. Fund for UNICEF is very grateful for the support given by corporations following the
devastating earthquake in Haiti. Wall Street investment bank Jefferies & Co. contributed $1
million through donations of global trading commissions on January 15 and voluntary elections
from the firm’s 2,628 employee partners and Board of Directors as well as a corporate gift
from Jefferies. In addition to providing emergency grant funding and in-kind assistance
following the earthquake in Haiti, UPS brought together a team of employee volunteers and
logistics experts, and mobilized the company’s global network of staff, warehouses, and
shipping and freight services to help UNICEF assemble and ship 50,000 child protection kits
for Haiti’s children. The Safeway Foundation made a contribution — and Safeway stores
collected donations from customers — for a total gift of $883,000. Directly following the
earthquake, the Amgen Foundation, the GE Foundation, J.P. Morgan Chase Foundation
and employees, and Carnival Corporation & plc each made $500,000 donations, which
enabled UNICEF to provide urgently needed supplies for Haiti’s children.
• Thanks to CNN and the generosity of viewers, Larry King Live’s “Haiti: How You Can
Help” telethon raised more than $3 million for UNICEF’s emergency response.
• Fiscal Year 2010 was a year of unprecedented partnership between the sports community and the
U.S. Fund for UNICEF. Major League Baseball (MLB), the National Basketball Association
(NBA), and the National Basketball Players Association (NBPA) were joined by over 40
teams, athletes, and sports organizations — including the United States Tennis Association,
Major League Soccer, and the Samuel Dalembert Foundation — that advanced UNICEF’s
lifesaving work through donations, fan collections, PSAs, and player contributions.
• MLB first partnered with the U.S. Fund for UNICEF to raise awareness and funds during Game
2 of the 2009 World Series. Following the earthquake in Haiti, MLB donated $1 million for
relief efforts, and mobilized its extensive media inventory to generate support. Additionally,
24
11 MLB Clubs came to the aid of Haiti’s children through awareness and advocacy efforts,
contributions, and fan collections.
• The NBA and the NBPA made a joint gift of $1 million to support UNICEF’s emergency relief
efforts in Haiti. NBA teams and players also contributed to UNICEF’s work in Haiti through
donations, in-arena collections, and awareness and advocacy efforts.
• 1199SEIU United Healthcare Workers East, the largest and fastest-growing healthcare
union in the country, donated $1 million to the U.S. Fund for UNICEF for earthquake relief
and recovery efforts in Haiti. The union is also organizing a special UNICEF fundraising drive
among its membership as part of a broader effort to mobilize the community and offer
resources to those affected by the crisis in Haiti.
• The American Jewish Joint Distribution Committee (JDC) acts on behalf of North
America’s Jewish communities and others to provide non-sectarian emergency relief and
long-term development assistance worldwide. After the earthquake in Haiti, the JDC donated
$240,000 to help UNICEF build and support child-friendly spaces there. The JDC’s non-
sectarian disaster relief programs are funded by special appeals of the Jewish Federations of
North America and tens of thousands of individual donors to the JDC.
• Zonta International, a global organization of executives and professionals working together

to advance the status of women worldwide through service and advocacy, continued to
support UNICEF’s work in Rwanda in the past year with a renewed investment of $500,000.
These funds are helping to underwrite programs that prevent mother-to-child transmission of
HIV, as well as a new center that will prevent and respond to gender-based violence.
• The annual UNICEF Snowflake Ball raised more than $1.9 million for critical UNICEF
programs. The black-tie gala honored Antonio “L.A.” Reid, CEO of Island Def Jam Music
Group, with the Spirit of Compassion Award, and UNICEF Ethiopia’s Country Representative
Ted Chaiban with the Audrey Hepburn Humanitarian Award. The gala’s “Inspired Auction”
broke a record, raising more than $360,000.
• At the Beverly Hills UNICEF Ball on December 10, some of Hollywood’s biggest stars
gathered at the Beverly Wilshire Hotel to support UNICEF’s mission and pay tribute to
producer and philanthropist Jerry Weintraub, who received the Danny Kaye Humanitarian
Award, presented by George Clooney. The event generated $1.6 million.
• Several regional special events around the country garnered considerable support in the past
year. “A Night for Haiti” gala in Boston yielded more than $740,000 for UNICEF’s relief work
in Haiti and also recognized the Boston Celtics with the Children’s Champion Award for
25
their outstanding fundraising efforts on behalf of Haiti’s children. “UNICEF’s Message of

Hope” gala in Chicago netted $475,000 and featured a UNICEF emergency field tent, where
guests purchased “Inspired Gifts.” John and Becca Cason Thrash opened their Houston
home for an evening with UNICEF Ambassador Lucy Liu, raising $769,000, nearly half of
which supported UNICEF’s Haiti relief efforts.
• UNICEF’s Next Generation, a diverse coalition of 31 young professionals, mobilized their peers
this past year in fundraising efforts that generated more than $500,000 to support UNICEF’s
work worldwide. These funds included $175,000 for nutrition programs in Guatemala and
$50,000 for Haiti relief efforts. Next Generation members and FEED Projects co-founders
Lauren Bush and Ellen Gustafson created two FEED Guatemala bags to also benefit UNICEF
nutrition initiatives in Guatemala. Next Generation members hosted a special launch event
and a Snowflake Ball after-party, the “After ‘Flake,” each of which raised more than $40,000.
A Next Generation giving circle was created, and membership continues to grow.
• In Fiscal Year 2010, over $7.2 million was raised by more than 4 million children, teachers,
parents, communities, groups, and corporations who participated in Trick-or-Treat for UNICEF.
Of that amount, nearly $3 million helped UNICEF provide critical aid for children affected by
the earthquake in Haiti. Procter & Gamble returned as a National Partner, donating $100,000,
while HGTV joined as National Media Partner, promoting Trick-or-Treat for UNICEF on a
primetime Halloween special and on HGTV.com. Key Club International returned as a Proud
Supporter, raising funds for Operation Uruguay, which works to ensure that vulnerable youth
have access to education, health, and basic services. American Airlines, Baskin Robbins®,
and KIDZ BOP® joined as Proud Supporters, and Hallmark Gold Crown®, Pier 1 Imports®,
Coinstar, Inc., and M.L.S. W.O.R.K.S. — Major League Soccer’s community outreach initiative
— continued their support. Teen star Selena Gomez returned as the Trick-or-Treat for UNICEF
spokesperson for the second year, spreading the word via her vast social media networks and
a special Trick-or-Treat for UNICEF web-based event reaching over 60,000 fans. She also held
a celebrity auction and fundraising challenge. Trick-or-Treat for UNICEF continued its innovative
programming to expand its “Text-or-Treat for UNICEF” mobile giving campaign and registered
more than 3,400 Trick-or-Treat for UNICEF Halloween fundraising parties.
• The UNICEF Tap Project®, the internationally recognized fundraising campaign that helps
UNICEF raise awareness of the world water crisis and garner support to help the millions
of children it impacts daily, continued its nationwide expansion in 2010. Thousands of
restaurants, dining patrons, students, and volunteers — along with corporate, community,
celebrity, and local government supporters — have made the UNICEF Tap Project a powerful
national movement. In Fiscal Year 2010, the campaign raised more than $960,000.

• Led by U.S. Fund for UNICEF National Board members Mary Erdoes, Pamela Fiori, and
President and CEO Caryl M. Stern, the U.S. Fund for UNICEF continued to engage significant
women philanthropists in Fiscal Year 2010 through an event hosted by J.P. Morgan that
helped to generate support for girls and women around the world.
• As the leading voice for the world’s children in the United States, the U.S. Fund for UNICEF
strives to maintain a robust digital platform, comprising our websites and blog; email
communications; social media properties; digital advertising and partnerships; and mobile
assets. In Fiscal Year 2010, these generated $32.5 million in donations, some $22 million of
which was earmarked for Haiti relief and recovery.
• UNICEF greeting cards and products accounted for nearly $3.2 million in net revenue this
year. Long-term partners Pier 1 Imports® and IKEA US once again sold UNICEF holiday
greeting cards in their nationwide stores and gave 100 percent of sale proceeds to the
U.S. Fund. UNICEF greeting cards and gifts were also available year-round at participating
Hallmark Gold Crown® and Barnes and Noble stores, and online at unicefusa.org/shop.
TOTAL SUPPORT AND REVENUE FOR FY 2010 BY SOURCE
Individuals 24%
Foundations 3%
Trick-or-Treat for UNICEF 1.5%
Other Public Support 1.5%

Corporations
Greeting Cards 1%
69%*
*Includes cash and in-kind support
27
A Message from the President
and the Chief Financial Officer
During Fiscal Year 2009/2010, the U.S. Fund for UNICEF carried out internal control-strengthening measures
for the fifth consecutive year. Through documentation, implementation, and testing, we were able to maintain
the highest level of ethical, business, and financial practices and to ensure that the organization remained
financially strong during the continued “great recession.” These practices and internal controls also served as
a guide in the implementation of our financial contingency plan.
The financial summary on page 29 represents highlights from the U.S. Fund for UNICEF’s financial statements,
audited by KPMG, LLP. A complete set of the financial statements, including the related notes with auditor’s
unqualified opinion, is available upon request.
The Audit Committee of the Board of Directors, in concert with U.S. Fund management and internal auditor
oversight, continues to focus on matters of compliance, accountability, data security, reliability, and any risks
that could have an impact on the internal control systems of the organization.
Under the direction of the Audit Committee, U.S. Fund management has expanded the scope of our internal
testing to include our Regional Offices to determine their reliability and effectiveness. Any findings are
reported back to the Audit Committee and subsequently shared with our independent auditors. The same
rigor has been applied when reviewing our Information Technologies systems for compliance and control as
we strive to meet Payment Card Industry (“PCI”) compliance standards.
We believe that the existing internal controls of the U.S. Fund for UNICEF, coupled with the continued
enhancements, oversight, and periodic testing, provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles.
Caryl M. Stern Edward G. Lloyd

President and CEO Executive Vice President of Operations
and Chief Financial Officer
28
The United States Fund for UNICEF
SUMMARY OF FINANCIAL HIGHLIGHTS
PUBLIC SUPPORT, REVENUE, EXPENSES, AND NET ASSETS
2010 Total 2009 Total

Public support and revenue Note 1
Public support Through the Office of Public Policy and Advocacy in Washington, D.C., the U.S.
Contributions: Fund for UNICEF acts as an advocate for the well-being of the world’s children.
Corporate $28,383,133 $16,747,751 One of the specific functions of the Public Policy Office is to advise both the
Major gifts 22,233,500 22,350,899 administration and Congress about the importance of the voluntary contributions
Foundations 13,853,001 19,057,548 made to UNICEF by the U.S. Government. The U.S. Fund for UNICEF’s efforts
Private volunteer organizations (NGOs) 2,139,826 6,394,894 in this regard helped to get Congress to direct the U.S. Government to allocate
Direct marketing 41,754,667 32,163,529 $132.25 million to UNICEF in 2010. This funding is provided directly to UNICEF
Trick-or-Treat for UNICEF 6,455,120 3,710,251 and is not reflected as Revenue in the Summary of Financial Highlights. Related
Internet 32,536,673 7,828,644 expenses are included in total program services.
Other 2,431,146 1,283,878
Gifts-in-kind 271,731,215 374,294,150 Note 2
Special events income 4,708,197 3,267,177 The U.S. Fund for UNICEF has total net assets of $45 million that consist of:
Bequests and legacies 4,388,905 7,578,453 Amount $
Total public support 430,615,383 494,677,174 Unrestricted 16,775,494
Temporarily Restricted 26,685,481
Revenue: Permanently Restricted 1,554,329
Greeting cards revenue, net 2,705,942 2,928,691 Total $45,015,304
Investment return 2,017,270 (10,959,215)
Change in value of split-interest agreements (289,544) (404,362) Unrestricted net assets are used to account for public support that is
Total revenue (loss) 4,433,668 (8,434,886) unrestricted in nature. Temporarily restricted net assets are used to account for
contributions that have donor-imposed restrictions that have not been fulfilled
Total public support and revenue $435,049,051 $486,242,288 either in time or by purpose. Temporarily restricted net assets will be used
Percent of Total Percent of Total to fund various projects such as the Mercury Fund for Emergency Response,
Expenses: Expenses Expenses HIV/AIDS, Education, Child Survival, Child Protection, and others. Permanently
Program services: restricted net assets are utilized to account for true endowments, whereby the
Grants to UNICEF and non-governmental organizations $383,237,875 88% $435,352,607 90% donor has permitted the U.S. Fund for UNICEF to use the income for operations
Public information 8,062,217 2% 8,026,957 2% but has prohibited the use of principal.
Advocacy 648,030 0% 619,497 0%
Total program services 391,948,122 90% 443,999,061 92% Note 3

This summary was prepared by the U.S. Fund for UNICEF from its financial
Supporting services: statements, which were audited by KPMG, LLP. The complete financial
Management and general 13,020,158 3% 12,494,315 2% statements, including the related notes and auditor’s report, are available upon
Fundraising expenses 28,786,940 7% 27,132,958 6% request.
Total supporting services 41,807,098 10% 39,627,273 8%
Total expenses 433,755,220 100% 483,626,334 100%
Change in net assets 1,293,831 2,615,954

Net assets at beginning of year 43,721,473 41,105,519
Net assets at end of year $45,015,304 $43,721,473

We cannot thank our donors enough for their amazing generosity and unwavering
U.S. Fund for UNICEF

personal commitment. You have enabled UNICEF to give vulnerable children all
over the world vital health care, better nutrition, clean water, emergency assistance,
protection from abuse and exploitation, and quality education. Your contributions have
Supporters translated into lives saved, futures protected, and opportunities fulfilled. Please accept
our deepest gratitude on behalf of all the children you have helped save, children who
are living to see the sunrise, go to school, and laugh with friends — because of you.
The following list reflects contributions made to the U.S. Hess Corporation Foundations
Fund for UNICEF between July 1, 2009, and June 30, 2010. IKEA US
Gifts of $10,000,000 and above
ING Foundation
Corporations The J.P. Morgan Chase Foundation Hope for Haiti Now: A Global Benefit for Earthquake Relief
MAC AIDS Fund
Companies and/or their employees who supported Gifts of $500,000 and above
Microsoft Corp.
the U.S. Fund for UNICEF with cash and/or in-kind gifts:
The Procter & Gamble Company* Clinton Bush Haiti Fund
The Safeway Foundation
UNICEF President’s Circle
Gifts of $250,000 and above
UNICEF Leaders’ Circle Irene S. Scully Family Foundation
American Airlines
Gifts of $100,000 and above Not On Our Watch
Jefferies & Co.
AMI Brands, LLC/Volvic William J. Clinton Foundation
Johnson & Johnson
Major League Baseball Apple Corps Ltd.
Merck & Co., Inc. The Baupost Group, L.L.C. Gifts of $100,000 and above
National Basketball Association & Chegg, Inc. The Annenberg Foundation
National Basketball Players Assoc. Colgate-Palmolive Company Daniels Fund
Pfizer Inc Covington & Burling LLP Ein Herz für Kinder
Pier 1 Imports, Inc. eBay Inc. The Rockefeller Foundation
The Prudential Foundation* Google Inc.
The UPS Foundation Hewlett-Packard Gifts of $50,000 and above
RockYou, Inc. The Annie E. Casey Foundation
UNICEF Directors’ Circle Time Warner Inc. The Barstow Foundation
Gifts of $250,000 and above Toys“R”Us Children’s Fund, Inc. Elton John AIDS Foundation
Acqua di Gio/Giorgio Armani Parfums Turner Broadcasting System, Inc. Open Society Institute
Amgen Foundation United States Tennis Association Stavros Niarchos Foundation
BD*
Carnival Corporation & plc We would also like to thank the following for Gifts of $25,000 and above
Dell donating valuable services and media in support Ibrahim El-Hefni Technical Training Foundation
Deutsche Bank of the U.S. Fund for UNICEF’s humanitarian efforts: The LEF Foundation
ExxonMobil Corporation CNN / Larry King Live The Link Foundation
First Data Corporation Coinstar, Inc. The Mary Lynn Richardson Fund
GE Foundation Delta Air Lines Silicon Valley Community Foundation
GUCCI Google, Inc. The Wasily Family Foundation, Inc.
H & M Hennes & Mauritz LP HGTV
*Includes a multi-year pledge

Gifts of $10,000 and above Mrs. Lona L. Jupiter Ms. Willow Shire
Anonymous Peter and Deborah Lamm Mr. and Mrs. Cyrus W. Spurlino
BMI-RUPP Foundation Mr. and Mrs. Kevin Landry Dr. and Mrs. Randall Sterkel
Doris Duke Charitable Foundation Eileen and Kase Lawal Stonbely Family Foundation
The Elsie Lee Garthwaite Memorial Foundation Ms. Téa Leoni and Mr. David Duchovny Mr. Cornelius Vanderstar
The Giving Back Fund Nidhika and Pershant Mehta Walters Family Foundation, Inc.
Grousbeck Family Foundation Mr. and Mrs. Anthony Pantaleoni Mr. Erik Volk
Louis & Anne Abrons Foundation, Inc. Mr. Scott Randell Mr. and Mrs. James K. Walton
Make Yourself Foundation Rise Up Foundation Mr. and Mrs. Deron M. Williams
Milagro Foundation Kathi P. Seifert The Wilson Family Foundation
Ronald McDonald House Charities of the Mr. Joseph N. Silich
Philadelphia Region Mr. Bernard Taylor Gifts of $25,000 and above
The Shelley & Donald Rubin Foundation, Inc. Mr. Venkat Venkatraman and Ms. Carolyn Lattin Anonymous (10)
The Summit Foundation Mr. and Mrs. Jerry Weintraub Dr. and Mrs. Heinz Aeschbach
Ms. Christina Zilber The Ajram Family Foundation
Individuals and Families Ms. Marian J. Arens
Gifts of $50,000 and above Mr. and Mrs. Irving Azoff
Individuals and families who supported the U.S. Fund
Anonymous (6) Beaver Family Foundation, Inc.
for UNICEF with outright gifts and/or pledges:
Mr. Andrew Beer and Ms. Eleanor Chai The Barrington Foundation, Inc.
Mr. and Mrs. Robert Brown Mr. and Mrs. J. Gregory Ballentine
Mr. Anas Chakra Mr. and Mrs. Bradley Bell
Anonymous
The Samuel Dalembert Foundation Susan and Dan Boggio
Amy L. Robbins, The Nduna Foundation
Mr. Eli David Dr. and Mrs. Michael G. Brown
The Charles Engelhard Foundation
Mr. and Mrs. Richard C. Dresdale Mr. and Mrs. Charles Bruno
Mr. and Mrs. Richard S. Emmet Ms. Mary Catherine Bunting
Ms. Mary Callahan Erdoes and Mr. Philip Erdoes Greggory and Pat Burk
Anonymous (2)
Jana and Richard Fant Mr. and Mrs. Geoffrey S. Caraboolad
Pat Lanza and the Lanza Family Foundation
Ms. Sandra A. Frazier Mr. Nelson Chai and Mrs. Jungwon Chai
Bob and Tamar Manoukian
Bruce T. Halle Family Foundation Mrs. Anne Cox Chambers
Olivia B. Hansen Cogan Family Foundation
Mr. and Mrs. Paul and Ty Harvey Mr. Michael J. Coulson and Ms. Patricia Orellana
Anonymous Ha Hau Ms. Victoria Cummock
Bonne Volonte Charitable Trust Mr. Vince Hemmer Kimberly and Frank DeLape
Mr. and Mrs. Robert J. Brinker Hirayama Investments, LLC Dreiseszun Family Foundation
Dr. Dolores Rice Gahan and Mr. Thomas J. Gahan Mrs. Diana Jenkins Eulann D. English
Mr. Pau Gasol Mr. and Mrs. Matthew L. Johnson Roger and Rosemary Enrico
Mr. Robert J. Weltman Mr. and Mrs. James Kelly The Barry Friedberg and Charlotte Moss Family Foundation
Mr. and Mrs. David S. Kim Manny J. Garcia
Gifts of $100,000 and above Dr. and Mrs. Peter S. Kim Mr. and Mrs. James H. Garrison
Anonymous (6) Lebenthal Family Foundation Mr. Chris Gifford
Mr. Mark B. Allyn Ms. Kaia Miller and Mr. Jonathan Goldstein Mr. James A. Hagans
The Betts Family Ann and Jerry Moss Jean and Henry Halff
Mr. Lars E. Bader Mr. and Mrs. James J. Pallotta Dr. Gulshan Harjee
Barbara H. and James A. Block The Purnima Puri and Richard R. Barrera Family Foundation Mr. H. Stephen Harris, Jr. and Ms. Shigeko Ikeda
Gary and Lori Cohen Mr. Sal Randazzo Mr. and Mrs. John and Eileen Henderson
Mr. and Mrs. Steven M. Collins Mr. and Mrs. Randy Redberg Ms. Susan J. Holliday
The James and Judith K. Dimon Foundation Mr. and Mrs. Allan P. Scholl Tod and Ann Holmes
Mr. Pierre J. Falcone Mr. Andreas Schuetz Ms. Evan C. Hoogs
Ms. Suzan Gordon Frank and Wendy Serrino Mr. and Mrs. Dariush Hosseini

Individuals and Families, continued
Ms. Jeannette Hsu-McSweeney and Mr. Todd McSweeney Mr. and Mrs. Christian Simonds Alan and Luba Bigman
Shibrah M. Jamil and Saqib Virk Ms. Ciara Smyth Mr. Joel Black
Ms. Chandra Jessee and Mr. Julius Gaudio Mark and Andrea Spears Mr. John W. Bloom
Mr. Camille P. Julmy Mr. and Mrs. Brian M. Spector Mr. and Mrs. Christopher Bone
Mr. and Mrs. Saied Karamooz Mr. and Mrs. John P. Squires Mr. and Mrs. David Bossy
Keating Family Foundation June A. Stack Ms. Jessie Bourneuf and Mr. Thomas J. Dougherty
Mr. Siraj Khaliq William and Joyce Thibodeaux Mr. and Mrs. Patrick Boushka
Lynda and Dale Laurance Ms. Eiko Tsuzuki William and Sharon Bowie
The Leibowitz and Greenway Family Charitable Foundation Mr. and Mrs. Hidayet H. Turkoglu Mr. John Brennan and Ms. Stephanie McKown
Carol Anne Levy Foundation Elbert H., Evelyn J., and Karen H. Waldron Charitable Ms. Jennifer C. Bresnan
Mr. and Mrs. Gerardo A. S. Madrigal Foundation Mr. Sebastian Bretschneider
Mr. Tracy L. McGrady Ms. Elizabeth Weir Clifford and Toni Brown
Mr. Kevin A. McLean Chip and Vera Wells Mr. Patrick Brown
The Harold C. Meissner Fund of the Saint Paul Foundation The Windmill Foundation Mr. Martin F. Brown
Mr. and Mrs. Anthony Melchoirre Mr. Mike Worcester Mr. Tim Bruinsma and Dr. Claudia Medl-Rilling
Mr. Joseph W. Metz Mr. Gary Yale and Ms. Leah Bishop Bual Children’s Grantor Trust
Milken Family Foundation Mr. and Mrs. Craig S. Young Mr. and Mrs. Vikram Budhraja
Mr. and Mrs. Sylvester Miniter Yin Yu The Reverend and Mrs. Frederick Buechner
Mr. and Mrs. Richard Mishaan Mr. and Mrs. Tony Bui
Alberto and Kirsten Marenco di Moriondo Gifts of $10,000 and above Ms. Victoria Burch
Ms. Monique Morris Anonymous (60) Lisa and Bill Burkhardt
Mr. Ben Ogden and Ms. Valentina Axelsson-Ogden Madeline and Howell Adams, Jr. Ron and Carol Burmeister
Christine M.J. Oliver Alli and Bill Achtmeyer Paul Burtness
Robin and Mark Opel Anju Ahuja Campbell Foundation Fund
Mrs. Harriette P. Otteson Ms. Penny Allyn Ms. Myu A. Campbell
Helenka and Guido Pantaleoni Foundation Miss Susan W. Almy Ms. Colleen M. Casey
The J. Douglas and Marian R. Pardee Foundation Chap and Eve Alvord Mr. and Mrs. Neil and Puja Charaipotra
Elizabeth and Gary Petersen Dr. Jeffrey Andersen Mr. Peter Chatfield
Mrs. Ana Pettus Mr. and Mrs. John Anderson Mr. and Mrs. Richard Chen
Mr. Robert C. Pew, II The Apatow Family Foundation, Inc. Mr. and Mrs. Walter J. Chen
The Michael Phelps Foundation Dr. Anita L. Archer Ms. Pat H. Chen
Cristofer Puleo Charitable Fund Mr. and Mrs. John D. Arnold Mr. and Mrs. Jack Christensen
Mr. Sumner Redstone Mr. and Mrs. Donald R. Augenstein Dr. and Mrs. Jon Citow
Mr. Mark E. Reznicek Mr. and Mrs. Frederic M. Ayres Andrew R. and Dorothy L. Cochrane Foundation
William and Mary Ross Foundation Mr. Roger Bahnik Mr. and Mrs. James Clary
Mr. Randy O. and Dr. Petra Rissman Mr. and Mrs. Christopher J. Baldwin Ms. Irene A. Cohen-Post
Mr. Steven Roth Mr. and Mrs. Paul Bancroft The Collier Family Fund
Lily Safra Joseph and Dianna Barber Ms. Sophia Collier
Mr. and Mrs. Bruce Sallee Mr. and Mrs. Steven W. Barger Mary P. Collins Foundation
Luly and Maurice Samuels Mr. and Mrs. Brett Barker Mr. Chris Columbus and Ms. Monica Devereux
Mrs. Helmuth Schmidt-Petersen Peter and Mayra Barlin Joan Ganz Cooney and Peter G. Peterson
Dr. Scholl Foundation Mr. and Mrs. Tom Barrack Cooper-Siegel Family Foundation
Ed and Mary Schreck Foundation Dr. and Mrs. Andrew Bass Ms. Shery Cotton
Mrs. Caterina Bandini Schwinn and Mr. Dan Schwinn The Sandra Atlas Bass & Edyth & Sol G. Atlas Fund, Inc. Ms. Deborah Dakin
Robin and Stephen J. Sedita Mr. Edwin L. Batson and Ms. Susan D. Snell Mr. and Mrs. Robert Day
Mr. and Mrs. Terry Semel Paula Badoux The Willametta K. Day Foundation
Charles and M. R. Shapiro Foundation, Inc. Dennis and Carol Berryman Mr. Humberto Diaz
A. Marilyn Sime Carol and Louis Bickle Mr. John D. Diederich

Mr. and Mrs. William Dietz Jr. Mr. Bruce Gordon and Ms. Tawana Tibbs Mr. and Mrs. Roger B. Kafker
Mr. and Mrs. David M. Dodson Mr. Martin Gore Thorsten Kalkbrenner
Mr. and Mrs. Mitchell Dolin Joyce and Tim Goss Mr. Jayakumar Kandaswami
Janice Dorizensky Mr. and Mrs. William C. Graustein Danny F. Kane
Mr. Max Duckworth Mr. and Mrs. Gary L. Green Mr. Paul B. Kavanagh and Ms. Jasveer K. Virk
Mr. Michael S. Duggleby Mr. Ward A. Greenberg and Ms. Marlene Van Dyk Mr. Walter R. Keenan
Ms. Genevieve L. Duncan Mrs. Joy Greenhouse Mr. and Mrs. Jay H. Kemper
Wilda Dunlop-Mills The Louis H. Gross Foundation, Inc. Mr. and Mrs. Michael Kennedy
Dr. David B. Dyke Mr. and Mrs. Nicholas P. Greville The Honorable Gladys Kessler
Mr. James Easton Ms. Desiree Gruber and Mr. Kyle MacLachlan Mr. and Mrs. Jawaid M. Khan
Susan and John Eckert Josef and Janine Gugler Mr. Daniel Khodorkovsky
Mr. John Emerson Mr. and Mrs. Faruk Gul Chang H. Kim and Jusoon Kim
Haseena J. Enu and Randall K. Hulme Ms. Agnes Gund Mr. and Mrs. Matt Koart
EOS Foundation Korianne Haas Ms. Jeanette Koppelman
Ms. Betsy Epstein Mr. Michael Haddad Ms. Marla Kreindler and Mr. Rafer Caudill
Mr. and Mrs. Robert Epstein Mr. and Mrs. Michael P. Haley Mr. and Mrs. Robert D. Krinsky
Mr. M. Rustin Erdman Mr. and Mrs. Daniel A. Hamlin Mr. and Mrs. David T. Krug
Mr. David Escarzega Mr. David Hannemann Hal and Nancy Kurkowski
Mrs. Roya Etessami Mr. Gerard E. Harper Ms. Faye K. Kurnick
Mr. Peter Facinelli Dr. Josefine Heim-Hall and Dr. Kevin Hall Lamm Family Foundation
Mr. and Mrs. Manny Farahani Mr. Mark Herlache Mr. and Mrs. W. M. Lanier
Ms. Gail Farber Mr. Jeff F. Herring Mrs. Amy Lasorsa
Mr. and Mrs. James W. Felt The Hoffman Trust Ms. Marta Jo Lawrence
Ficks Family Foundation Michael R. Hoffman and Patricia R. Bayerlein Mr. William J. Layne
Mr. Kevin Filter and Ms. Rosemary Kessler Mr. and Mrs. Kirk Hogenson Dr. and Mrs. Alex E. Lechin
Ms. Pamela Fiori and Mr. Colt Givner The Hoglund Foundation Mr. and Mrs. Melvyn L. Lefkowitz
Raymond Fisher Mr. Ted Hollander Mr. and Mrs. Richard S. LeFrak
Mr. and Mrs. James F. Flanagan Mr. and Mrs. Robert R. Hollman Mr. and Mrs. Harold Lerner
Mr. David T. Foy Mr. Erle G. Holm Mr. Harvey Levin
Andrew B. Franklin Ms. Susan Shu-Chuan Hong Mr. and Mrs. Richard B. Levy
The J. B. Fuqua Foundation, Inc. Ms. Marisa I. Hormel Ms. Joanna M. Lewis
Mr. and Mrs. Lucas Gaffney Mr. and Mrs. John House Mr. Tony Lin
Mr. Randy Gage The Ryan Howard Family Foundation Dr. Fu-Kuen Lin and Mrs. Yun-Jiuan Lin
Mr. Thomas Gallagher Mr. Wentworth Hubbard Yu-Hsing Lin
Ms. Maryl Georgi Mr. and Mrs. Andrew C. Huddart Elick and Charlotte Lindon Foundation
The Edward and Verna Gerbic Family Foundation Yuko and Bill Hunt Litterman Family Foundation
K.A. Gerlich Mr. and Mrs. Irving H. Isaac Mr. and Mrs. Mark M. Little
Hushang Ghodrat and Mahsa Akrami Mr. and Mrs. Joseph W. Jackson Mr. and Mrs. Bentley Morris Long
Dr. Nancy E. Gibbs Mr. Sam Jain Mr. Mark Loughridge
MaryLou and Vince Giustini Mr. and Mrs. Ralph James Mr. and Mrs. Dan and Cynthia Lufkin
Dr. Alan and Dr. Wendy Gladstone Alan K. and Cledith M. Jennings Foundation Ms. Deborah MacDonald
Lorraine Gnecco and Stephen Legomsky Ms. Holly Jerdi Ms. Carolyn A. MacDonald and Mr. Norman R. Stewart, Jr.
Dr. and Mrs. Richard H. Gold Mr. Ramnarine Jerrybandan Ms. Mary Ann Mahoney
Mr. and Mrs. Frederick Goldberg Mr. and Mrs. Richard J. Jessup Drs. Rhoda and Dwight Makoff
Mr. Herbert I. Goldberg Mr. Jialipto Jiaravanon Mr. and Mrs. R. B. Malt
Teresa F. and Orlando Gonzalez Dr. Ghulam Jilani and Dr. Farida Jilani Mr. and Mrs. Roberto Mancin
Susan Luick Good and Frederick Good Charles and Melanie Jones Mr. and Mrs. Arthur Mann
Mr. and Mrs. Robert Goodnow Jr. Lam Yau Jong Charitable Foundation Martin Foundation, Inc.

Individuals and Families, continued
Ms. Suzanne Marx Mr. Calvin W. Pesola Tengkv D. Shaifuddin

Mr. Robert Matloff Michael and Sarah Peterson Pat Shannon
Mr. and Mrs. Herbert McBride Mr. John Peterson Gowri and Alex Sharma
Mr. and Mrs. Peter K. McDonough Ms. Kathleen Peto Shield-Ayres Foundation
Ms. Anna McGoldrick Mr. John G. Pitcairn Mr. and Mrs. David Shorr
Mr. and Mrs. David Mcqueary Mr. and Mrs. Thomas S. Pluta Mr. Gene Simmons
Walter and Sarah Medlin Mrs. Joyce Pluto The Lucille Ellis Simon Foundation
Mr. Joseph Meiring Ms. Cappie Pondexter Mr. and Mrs. Herb Simon
The Mendelsohn Family Fund Ms. Jean S. Potter Ms. Lani Sinclair
Jaime Mendoza Emma Pulaski and Leila Pulaski Mr. and Mrs. Don Slack
Christine and Louis Messina Mr. and Mrs. Geoffrey D. Ralston Mr. and Mrs. Richard Slaughter
Mr. and Mrs. Charles S. Meyer Mr. Stephen K. Ratner Ms. Daphne W. Smith
Mr. Anthony E. Meyer Mr. Vijay Ravindran and Ms. Vibha Sazawal Mr. Daniel Sokolowski
Mr. and Mrs. Mark Middleman Ms. Selwyn Rayzor Martin J. Spalding
Ms. Salma G. Mikhail Dr. and Mrs. Charles Reames Charles Spear Charitable Trust
Ms. Justine M. Miner Mr. and Mrs. Scott Reifsnyder Ms. Tracy Stadnick
Mr. and Mrs. Joseph H. Mitchell Mr. Chris Reinesch Ms. Sharon K. Stewart
MLM Charitable Foundation Joyce Rey Ms. Ruth I. Stolz
Mrs. Anne Tyler Modarressi Ms. Carrie D. Rhodes Gregg Strimenos Foundation
Ms. Shirley Morgan James S. Rhodes, III and Kalpana Singh Rhodes Dr. P. R. Sundaresan
The Morrison Family Foundation, Inc. Dr. Susan E. Rice and Mr. Ian Cameron Ms. Janice M. Sweere
Mr. and Mrs. William S. Mosakowski Mr. and Mrs. Andrew Richard Hassan Tabandeh
Mr. Lloyd B. Mote Mr. J. Andrew Richey Mr. and Mrs. Kazuko Takeda
Mitchell Nadel and Beth Bennett Ms. Jill Richter Kim and Jim Taylor
Mr. Bobby Nassirzadeh John and Merrell Rielly Mr. Lucian A. Taylor
Mr. Jay Neidermeyer Mr. Bruce E. Rosenblum and Ms. Lori Laitman Mr. and Mrs. John Taylor
Mr. and Mrs. Timothy J. Nelson Mr. Ian Rosenfield Arn H. and Nancy R. Tellem
Mr. Hector M. Nevares Mr. and Mrs. Lawrence Rosenthal The T.F. Trust
Mr. and Mrs. David Nevins Dr. and Mr. Joshua Ross John and Becca Cason Thrash
Mr. Colin Newsom Mr. Richard Roush Laurie M. Tisch Illumination Fund
Ms. Lucy M. Nichols Louie and Sally Roussel Mr. and Mrs. Peter Tischer
James and Insu Nuzzi Mr. Edward Ruggiero Mr. and Mrs. Glen A. Tobias
Mr. and Mrs. Hajime Oba Tg Ryan Roy and Judy Torrance
Ms. Madeline G. Okano Mr. Tarek A. Salaway Bill Torretti and Katherine Alden
Steve and Tamrah Schaller O’Neil Ernie and Pat Sammann Phoebe and Bobby Tudor
Dr. and Mrs. Alvin Ong Mr. and Mrs. Jim Samples Mr. and Mrs. Felix Turner
Mr. Gilman Ordway Ms. Leidy Samson Mr. Peter J. Turner
Ms. Rowan O’Riley Mr. and Mrs. Ino Samuel Ms. Jane Turner
Mr. and Mrs. David Ortiz Ms. Gillian Sandler Mr. Jeffrey Urbina and Ms. Gaye Hill
Purvi and Harsh Padia Mr. Andrew Scheidecker Mr. and Mrs. Stephen S. Uren
Mr. and Mrs. Stephen Pagliuca Marci and Todd S. Schimmelpfennig Mr. Aaron Valentine
Ms. Cynthia Palmer Mr. and Mrs. Henry Schleiff Mr. and Mrs. Paul Van Munching
Mr. Chang K. Park Mr. Edward Schmidt Lee and Cynthia King Vance
Mr. Ashok Patel Mrs. Sharon Deaton Schmidt and Mr. David Schmidt Mr. Jon Vein and Mrs. Ellen Goldsmith-Vein
Dr. and Mrs. Ravi Patel Ed and Mary Schreck Mrs. Susanne E. Veinot
Mr. Jonathan Pedley Mr. Robert P. Scripps Mr. Mike Vincent
Jerome and Jill Peraud Mr. Leif L. Selkregg and Ms. Laura J. Myntti Mr. and Mrs. Paul E. Von Kuster III
Mr. Brent Perrott Mr. Frank R. Selvaggi and Mr. William Shea Mrs. Jeanne S. Wadleigh

Mr. David Waud Rev. Amos Acree, Jr. Lisa Bretherick
Martha J. Weiner Charitable Foundation Avril A. Adams Jackie Bridgeman
Mr. Daniel G. Welch Neeraj Agrawal Caroline Britwood
Linda and Peter Werner Dr. Farida Ahmed, M.D. Joseph and Karen Broderick
David and Sherrie Westin Ben Aliza Joan Lisa Bromberg
Mr. Robert Wexler Julie Allen Harold F. Brooks
Mr. George Wick and Ms. Marianne Mitosinka Kristina and Peter Allen Lynn Albizati Brown
Mr. and Mrs. David D. Wilson Michael Allen Marjorie A. Brown
Mr. and Mrs. Edward J. Wilson Bernard R. Alvey Rob and Amy Brown
Mr. Charles Windisch-Graetz Dr. Candye R. Andrus Thomas B. Brumbaugh
Mr. Evan Winkler Marian J. Arens Eliane Bukantz
Mr. and Mrs. Martin Wolfram Natalie Gerstein Atkin Bob and Barbara Burgett
Mr. and Mrs. William H. Wolpert Katharine M. Aycrigg Bob and Melody Burns
Mr. Alvin Wong Marilyn Babel George J. Bursak
Peter Yessne and Gail Bates Yessne Rahman Bacchus Sue Burton Cole
Carla and William Young Dan Baker Mila Buz Reyes-Mesia
The Ralph and Margaret Youngblood Family Charitable Fund Elizabeth Balcells-Baldwin Alice J. Byers
Mr. and Mrs. Tyler Zachem Neal Ball Isabelle Byrnes
Mr. and Mrs. Peter J. Zomber Stephen Baraban Patricia Anne Byrnes, in memory of her son
Winifred Barber Vasco Caetano
Estate Supporters Sara Jane Barru Barbara J. Cain
Eve Bigelow Baxley Dan Campion
We are deeply grateful to the 152 supporters who left
Patricia J. Baxter Rusty Sumner Cantor
a legacy of life for the children of the world through their
Richard and Diane Beal The Joan P. Capps Declaration of Trust
estate plans this year. Their generous gifts, which totaled
Hattie Bee Beverly M. Carl
$4.4 million in Fiscal Year 2010, helped thousands of children
Cecelia Beirne Susan Burr Carlo
live safer, healthier lives and moved us one step closer to
Nora Benoliel Eleanor Carlucci
achieving zero preventable child deaths. We extend our
Rodney and Joan Bentz Chuck and Trish Carroll
sympathy and heartfelt thanks to their loved ones.
Vilma Bergane Clarence and Irene Chaplin
Jason and Susanna Berger Ellen M. Chen
Danny Kaye Society
Charlotte L. Binhammer Judy Child
Led by Chair Emeritus Hugh Downs, the Danny Kaye Leah Bishop and Gary Yale Helena Hawks Chung
Society (previously known as the Legacy Society) honors Kathleen Blackburn Dorothy K. Cinquemani
those supporters who are investing in the future survival Bethia Blechner Robert Ciricillo
and development of children around the world by naming Joan K. Bleidorn Mr. and Mrs. Eugene Clark
the U.S. Fund for UNICEF in their estate and financial plans. Jean P. Boehne Carol L. Clifford
Legacy gifts include charitable bequests, retirement plan Gloria Bogin Doug Climan
and life insurance policy designations, charitable trusts, Dr. George and Mrs. Bonnie Bogumill Gillian E. Cook
and charitable gift annuities. Eileen Bohan-Browne Kathryn Corbett
Carol Bokenfohr Louise Cording
As of 8/1/2010, 961 members of the Danny Kaye Society Rebecca Bolda Annette Corth
have informed the U.S. Fund for UNICEF of their estate Lauretta Borgman Virginia Coupe
plans. We applaud their foresight and leadership in making Mr. and Mrs. Samir K. Bose Ann Covalt
future generations of children a priority. Dr. Veltin J. and Mrs. Judith D. Boudreaux Patricia Craig
Betty H. Braden Mrs. Donald C. Crawford
Anonymous (478) Jim Bradley Phyllis Current
Ms. Dee Abrams Dorine Braunschweiger Jacqueline D’Aiutolo
Helen Ackerson David and Barbara Breternitz Judy Dalton

Danny Kaye Society, continued
Gina Damerell Sally T. Gerhardt Alfred and Dorothy Hinkley

Joyce C. Davis Sophie Gerisch Susan Hodes
Robert Deffenbaugh Leonore B. Gerstein Erik P. Hoffmann
Alberto DeJesus Mary and Michael Getter June and Charles Hoffman
Marial Delo Lovelle Gibson Leonard and Eloise Holden
Darryl Dill John D. Giglio Susan J. Holliday
Kay S. Dinsmoor Paul and Katherine Gilbert Jack and Colleen Holmbeck
Marilyn Dirkx Mary Gilliam Jill Lacher Holmes
James L. and Rev. Jean M. Doane Paul Gilmore Ida Holtsinger
Sharon Doll Henry and Jane Goichman Irma Hoornstra
Beverly and Charles Donald Lois and Fred Goldberg Barbara Howard
Margaret Donner Frederick Goodman Bob and Lillian Howard
Eileen and Alvin Drutz Robert and Sonia Goodman Elizabeth L. Huberman
Lucy DuBois Rebecca A. Grace Chad and Karen Hudson
Monique Dubois-Dalcq Randolph L. Grayson Thomas C. Hufnagel
Charles J. Duffy Nancy Greenberg Doris Hunter
Frances Duvall Ellin P. Greene Mary M. Ingham
Eagan Family Foundation Jill Frances Griffin Bojan Ingle
Thomas W. Edman William Grimaldi Maria Luisa Iturbide
Peggy Nathan Einstein Gertrude Groning Candice Jackson
Julia Stokes Elsee Clyde and Cynthia K. Grossman Nancy B. Jarvis
Jon Erikson Fred Guggenheim Amir Javid
Mimi Evans Diana Gumbs Knut Jensen
Mr. and Mrs. Richard Evans Doree and Roddy Guthrie Dr. Richard Joel
Jack Fackerell Joseph and Yvonne Hammerquist Nancy Johnson
Eunice E. Feininger Kenric Hammond Shirley M. Johnson
Margaret Ferguson Miss Sung Han Sylvia Johnson
Graham S. Finney Leonard F. Hanna Barbara Jones
Betsy Fisher Carol L. Hanson Donald I. Judson
Carlyle J. Fisher Sulabha Hardikar Patricia Julian
Dr. and Mrs. Albert Fisk Richard L. and Marilyn M. Hare Richard J. Kaczmarek
Suzanne FitzGerald Douglas C. Harper William R. Kaiser
Janie and Gordon Flack Lorelei Harris Arianna Kalian
Marian Flagg Miriam Breckenridge Harris The David Kanzenbach Memorial Fund
Mary C. Fleagle Nicholas J. Harvery, Jr. Carolyn and Martin Karcher
Alison J. Flemer Sue Hawes George Karnoutsos
Ann E. Fordham Phillip A. M. Hawley Shawn E. Kearsey
Jeannette Foss Sarah Hayat Ann Keeney
Aida A. Foti Susan and Edward Hayes Chris Kellogg
Jack and Sonia Fradin Cathy Heckel Kem and Karan Kelly
Lewis W. Fraleigh Eugene R. Heise Maureen Kelly
Gertrude Frankel Vince Hemmer Arba L. Kenner
Peggy Crooke Fry Randy J. Henkle Bonnie McPherson Killip
Donald Fuhrer Patricia F. Hernandez The Reverend Nevin M. Kirk
Ann Gallagher Karen Hertz Bill and Pamela Fox Klauser
Esther S. Gammill Margaret Hickey William F. Klessens
Olga B. Gechas Vernon L. Higginbotham Charles and Bernice Klosterman
David Frederick “Buck” Genung Tom Hill Ryuji Kobayashi

Austa Ilene Koes Suzanne McKenna Edgar and Phyllis Peara
Dean Koonts Cecil McLaughlin Alexandra Perle
Thomas Kozon Robert E. McQuiston, Esq. Jane and Pat Phelan
William Kraft Thulia D. Mead Barbara Phillips
Carol Kremer William H. Meakens Colette A. M. Phillips
Shuji and Karen Kurokawa Beverly Melnikov Maripaz Pimentel
Constance Laadt Dr. and Mrs. Gordon Melville Thomas Pitts
Lee Ann Landstrom Konthath and Meryl Menon Martin A. Platsko and Lillian May Platsko (deceased)
Alice G. Langit Capt. Romaine M. Mentzer, USN Ret. John Plotke
Nancy Latner Phyllis Merrifield Albert Podell
Roxana Laughlin Brian R. Meyers Sandra Pollitt
Milton Leitenberg Dorothy and Tom Miglautsch Richard and Meredith Poppele
Judith Lender Richard J. Mikita Robert T. Porter, M.D.
Janet H. Leonard Allen T. Miller James M. Poteet
Kate Leonard A. W. Moffa Lois K. Pringle
Stephen Lesce Gloria and Marlowe Mogul Anak Rabanal
Alice C. Lew Natalia Molé Renata and George Rainer
John Liebert Lucinda Monett Raja and Vijaya Raman
Mae F. and Richard H. Livesey, III Arthur R. Montgomery Jay A. Rashkin
Richard Lober Gary A. Montie, Attorney Claire Reed
Marguerite Loddengaard Elizabeth F. Moody Helen Doss Reed and Roger W. Reed
Xenia YW Lok William B. Morrison Judy Reed
George and Karen Longstreth Joe Morton Lester Reed
Kathryn and John Christopher Lotz Robert L. Munson Jon and Joyce Regier
Charles Loving Winifred N. Murdaugh Jane P. Rein’l
Albert and Rose Marie Lowe Rhoads Murphey Beth Rendall
Peggy Nance Lyle Frederick Myren Albert Resis
Randall D. and Deborah J. Lyons Chester Myslicki Richard H. Reuper
Mary Jean Mac Ewen Susan Napolillo Louis S. and Lucille Richardson
Beth Madaras Dr. Harriet H. Natsuyama Adele Riter
Dr. Barbara D. Male and Mr. Lou G. Wood David Naugle and Jerome Neal The Clasby Rivers Family Trust
Herbert J. Maletz Linda Nelson Deborah Robertson
Harry V. Mansfield Dr. Nancy J. Neressian Ed Robichaud
Frances Marcus Minhlinh Nguyen Betty C. and Warren H. Robinson
Justin F. Marsh Sidney and Carol Nieh Magda Nigm Robinson
Margaret Sommer Marshall Bob and Linda Niehoff Living Trusts Matthew Rodermund
Dr. Vanessa A. Marshall Vivian Nolte Helen P. Rogers
Dr. Mary Lee Martens Elaine Nonneman Meta L. Rolston
Meredith Mason Mary Nunez Anne B. Ross
Howard N. Mattila Frances C. Nyce Marlene Ross
Barbara A. Mattill Peter and Ghiri Obermann Jo Ann Rossbach-McGivern
Charles and Frances McClung Mimi O’Hagan Casey D. Rotter
Deborah L. McCurdy Dawn O’Neill Sylvia Rousseve
Mr. and Mrs. Daniel P. McGrain Jean Osbon Jeff Rowe
Ann F. McHugh, Ph.D. Barbara Painter Jeff and Lee-Ann Rubinstein
David McKechnie Meg K. Palley Guillermo Antonio Saade
Robert Kennard McKee Jan Paratore Nancy Salem
Janice L. McKemie Brad Parker Jean Sammons

Danny Kaye Society, continued
Heather Sargeant Sharon Tufford Program and Strategic Partnerships

Raymond Scarola Sam Turner and Doreen DeSalvo
We thank all of our volunteers, educators, NGO members,
Lee Scheinman Patricia K. Turpening
donors, and partners. Whether you are volunteers conducting
Nadine Schendel Dina Vaz
grassroots fundraisers, awareness-building activities, or
Diane Schilke Rob Veuger and Carolyn Bissonnette
restaurant recruitment for the UNICEF Tap Project; educators
G. David and Janet H. Schlegel Eunice L. Vogel
using TeachUNICEF resources; or NGOs mobilizing your
Marilyn J. Schmidt Elizabeth Waddell
members to increase awareness and funds, every penny you
Herbert J. Schoellkopf Thomas Wade
raise and every minute you spend advocating on behalf of
Neil and Virginia Schwartz Nuray and William Wallace
children saves lives. We appreciate the commitment, time,
Mina K. Seeman Dr. and Mrs. Jacques Wallach
talent, and energy of our very generous supporters.
Jung-Ja Seo Bettine and Lawrence Wallin
Rahil Sethi Richard F. Watt
Dr. and Mrs. Richard T. Sha Carolyn Wayne
Norma Gudin Shaw Esther Weckstein 1199SEIU United Healthcare Workers East
Madeline Shikomba Alexander Weilenmann Kiwanis International
Marjorie F. Shipe Harvey M. Weitkamp Aktion Clubs
Ruth Shoulders Anna M. Wesley Builders Club
David Shustak and Herbert J. Frank (deceased) Stephen Whetstone Circle K International
Linda Simien Dana White Key Club International
Andrew O. Sit Mr. and Mrs. Noah Elmer White Kiwanis International Foundation
Gerry Sligar Barbara Whitney Kiwanis K-Kids
Daphne W. Smith Diane M. Whitty
Maryann Smith Robert S. Wiese (deceased) and Louise B. Wiese Gifts of $250,000 and above
William and Marga Smolin Petronella Wijnhoven Abt Associates
Kathleen Sorenson Jill J. Wike The Mayor’s Fund to Advance New York City
June A. Stack Emily Williams New Yorkers for Haiti
Isabelle Stelmahoske Jane Williams Zonta International Foundation
Edith Stockton Lisa Williams
Peggy Stoglin Margaret Williams Gifts of $100,000 and above
Mary B. Strauss Nancy I. Williams Anonymous
Leoline F. Stroud Judith Williston, PhD American Jewish Joint Distribution Committee (JDC)
James S. Summers Geneal E. Wilson (deceased) and Clifton E. Wilson Broadway Cares / Equity Fights AIDS
Gerald Sunko Patricia F. Winter K-Media Korea Disaster Fund
Eugene Tadie and Virginia Ann Canil Sue Ann Wolff March of Dimes Foundation
Kitty Tattersall Kevin R. Wood and Robert J. Bayes United Methodist Church
Sandra Teepen Racquel Woodard
Asan G. Tejwani Shirley Woods Gifts of $50,000 and above
Bart Templeman Nancy G. Worsham General Federation of Women’s Clubs
Steven C. Thedford Peter Wulff Greek Orthodox Ladies Philoptochos Society, Inc.
Phillip W. Thieman Eberhard and Shahla Wunderlich NECO Foundation
Barbara Mildram Thompson Kaili Yang New York Blood Center
Judith Thompson Rodolph Yanney Rotary Club of Cherokee County, District 6910
Mary Jane and William Thompson Melody Yates The Salvation Army / American Electric Power
Jill Tinker Harriette Yeckel Emergency Disaster Relief Fund
Dr. Ethel Tobach Mr. Douglas N. Young World I-Kuan Tao Headquarters
Laurie J. Trevethan Sam Zhang
Marisa Truax Ms. Ray Zimmerman
Dulcie L. Truitt Margret Zwiebel

Gifts of $25,000 and above Boston Celtics UNICEF Tap Project
BAPS Charities Charlotte Bobcats
In its fourth year, the UNICEF Tap Project continued its
Chung Te Buddhist Association of New York, Inc. Chicago Bulls
nationwide expansion. Thousands of restaurants, dining
Global Children Foundation Cleveland Cavaliers
patrons, students, and volunteers — along with corporate,
Healthfirst Inc. Denver Nuggets
community, celebrity, and local government supporters —
IBREA Foundation Golden State Warriors
helped raise more than $960,000 in the U.S.
Love and Joy Foundation Houston Rockets
Peter Wingfield Fan Club Los Angeles Clippers
We would like to thank the following for contributing
Presbyterian Church U.S.A. Memphis Grizzlies
valuable funding, services, and media in support of the
Union for Reform Judaism Minnesota Timberwolves
UNICEF Tap Project:
United Federation of Chinese Associations New Jersey Nets
of Greater New York New Orleans Hornets
Founding Partner
Oklahoma City Thunder
Orlando Magic Droga5
Aksia LLC. Philadelphia 76ers
Sacramento Kings National Supporters
China General Chamber of Commerce
Delaware Community Foundation San Antonio Spurs Acqua di Gio/Giorgio Armani Parfums
New Jersey State Federation of Women’s Clubs of GFWC Utah Jazz MediaVest
Transit Federal Credit Union & Members for Change Washington Wizards
Local 1181 Proud Supporters
United Nations International Criminal Court National Collegiate Athletic Association (NCAA) RockYou
Women’s International Forum Turner Broadcasting System, Inc.
Zeta Phi Beta Sorority, Inc. National Hockey League (NHL)
Colorado Avalanche Promotional Supporters
Sports Partnerships Montreal Canadiens eBay
New Jersey Devils OpenTable
We’re deeply grateful to the following sports partners —
New York Rangers Seamless Web
organizations, teams, and clubs — for their unprecedented
Philadelphia Flyers Yelp
support in Fiscal Year 2010.
San Jose Sharks Zagat
Major League Baseball (MLB)

United States Tennis Association (USTA) Media and Agency Supporters
Arizona Diamondbacks
1013 Integrated
Boston Red Sox
Trick-or-Treat for UNICEF BYU AdLab
Chicago White Sox
Casanova Pendrill
Cleveland Indians 2009 marked the 59th year of the Trick-or-Treat for UNICEF
Publicis West
Houston Astros campaign. More than 4 million children, schools, NGOs,
Sukle
Minnesota Twins community and faith-based groups, corporate partners,
TBWA\Chiat\Day
Oakland Athletics employees, government officials, and adults raised over
VCU Brandcenter
San Diego Padres $7.2 million for the world’s children. National Partner Procter
San Francisco Giants & Gamble provided $100,000 in support, HGTV joined
Texas Rangers as National Media Partner, and Key Club raised funds for
Washington Nationals Operation Uruguay. In addition, thousands of Delegates
($500-$999), Ambassadors ($1,000-$2,999), Emissaries
Major League Soccer (MLS) ($3,000-$9,000) and Top Schools, Groups, and Individuals
Colorado Rapids ($10,000+) provided their generous support for Trick-or-
Treat for UNICEF and children affected by the devastating
National Basketball Association (NBA) and earthquake in Haiti. A complete list of the 2009–2010 top
National Basketball Players Association (NBPA) donors can be found at trickortreatforunicef.org/community.

As of November 1, 2010 Vincent John Hemmer Angela Bassett Vice President of Development
Peter Lamm Katie Couric William J. Horan
U.S. Fund for UNICEF Téa Leoni Jane Curtin
Board of Directors Bob Manoukian Laurence Fishburne Vice President of Office of Public Policy
Honorary Co-Chairs Anthony Pantaleoni Selena Gomez and Advocacy
George H.W. Bush Amy L. Robbins Dayle Haddon Martin Rendón
Jimmy Carter Henry S. Schleiff James Kiberd
William J. Clinton Kathi P. Seifert Téa Leoni Vice President of Human Resources
Caryl M. Stern Lucy Liu William B. Sherwood
Chair Emeritus Jim Walton Joel Madden
Vice President of Public Relations
Hugh Downs Sherrie Rollins Westin Alyssa Milano
Lisa Szarkowski
Sarah Jessica Parker
Chair UNICEF Goodwill Ambassadors Isabella Rossellini Vice President of Direct and Interactive
Anthony Pantaleoni Marcus Samuelsson Marketing
Lord Richard Attenborough
Summer Sanders Helene Vallone
Amitabh Bachchan
Vice Chair Liv Tyler
Ishmael Beah
Peter Lamm Courtney B. Vance Managing Director, IT
David Beckham
Harry Belafonte Roberta Wallis
President Orlando Bloom
National Executive Staff
Caryl M. Stern Jackie Chan President and CEO U.S. Fund for UNICEF
Myung-Whun Chung Caryl M. Stern Regional Boards
Secretary Judy Collins Midwest
Gary M. Cohen Mia Farrow Executive Vice President of Operations and
Anju Ahuja
Danny Glover Chief Financial Officer
Chris Baldwin
Treasurer Whoopi Goldberg Edward G. Lloyd Gary A. Beu
Edward G. Lloyd Maria Guleghina David Bossy
Angélique Kidjo Senior Vice President of Program and
Robert T. Brown
Yuna Kim Strategic Partnerships
Honorary Directors Brendan Burke
Tetsuko Kuroyanagi Cynthia McCaffrey
Susan V. Berresford MaryLou Giustini
James H. Carey Femi Kuti Paul Harvey, Chair
Senior Vice President of Marketing
Marvin J. Girouard Leon Lai Vince Hemmer
and Communications
Anthony Lake Lang Lang Eileen R. Henderson
Veronica Pollard
John C. Whitehead Ricky Martin Camille Julmy
Shakira Mebarak Senior Vice President of Development James W. Kelly
Honorary Members Leo Messi Robert Thompson Marla Kreindler
Joy Greenhouse Sir Roger Moore Laura Myntti
Helen G. Jacobson Nana Mouskouri Chief of Staff Tonise Paul
Susan C. McKeever Youssou N’Dour Lynn Stratford Wendy Serrino
Lester Wunderman Berliner Philharmoniker Kathy Shea
HM Queen Rania Vice President of Corporate and Foundation Joseph N. Silich
Directors Vanessa Redgrave Partnerships Jeff Ward
Andrew D. Beer Sebastião Salgado Rajesh Anandan
Susan Sarandon New England
Daniel J. Brutto
Maxim Vengerov Vice President of Program and Strategic José Alvarez
Nelson Chai
Partnerships Caterina Bandini
Gary M. Cohen
Mary Callahan Erdoes U.S. Fund for UNICEF Kristi Burnham Matthew Bane
Pamela Fiori Ambassadors Roger Berkowitz
Vice President of Finance and Budget
Dolores Rice Gahan Nancy Caraboolad
Clay Aiken Richard Esserman
Bruce Scott Gordon Sally Fay Cottingham
India.Arie

Diane Currier Ghada Irani, Chair U.S. Fund for UNICEF Southwest Regional Office
Sean Flannery David S. Kim U.S. Fund for UNICEF
National Office
Jacob Friis Carol Levy 520 Post Oak Boulevard
Susan Luick Good Rick Levy, President 125 Maiden Lane
Suite 280
Janet Green Suzanne Marx New York, NY 10038
Houston, TX 77027
Stan Grossfeld Jamie Meyer (212) 686-5522
(713) 963-9390
Annie Halvorsen Lori Milken unicefusa.org
Fax: (713) 963-8527
Richard Heller Andrea Nevins 1-800-FOR-KIDS
Yuko Hunt Joyce Rey Office of Public Policy and Advocacy Produced by the Department of
Imad Husain Ladd Richland
1775 K Street, N.W. Editorial and Creative Services,
Kathryn Lasky Knight Jon Vein
Suite 360 U.S. Fund for UNICEF
Barrie Landry Gary Yale
Washington, DC 20006
Kaia Miller-Goldstein, Chair Christina Zilber
(202) 296-4242 Photo Credits
Geri Noonan Front Cover: UNICEF/NYHQ2010-1548/Asselin
Southwest Fax: (202) 296-4060 Inside Front Cover: UNICEF/NYHQ2004-0081/Nesbitt
Rowan O’Riley
Thomas Au Inside Front Cover: UNICEF/NYHQ2006-0367/Pirozzi
Tiffany Ortiz
Andrew H. Bass, Ph.D., Chair
Regional Offices P2: UNICEF/NYHQ2008-1516/Holtz
Laura Peabody P2: UNICEF/PAKA2010-00495/Ramoneda
Gail Roberts Camilla Blaffer Royal Midwest Regional Office P4: UNICEF/NYHQ2006-1596/Noorani
Daniel Shaughnessy Susan Boggio U.S. Fund for UNICEF P4: UNICEF/NYHQ2010-0261/Noorani
Willow Shire Lee P. Brown 500 N. Michigan Avenue P6: UNICEF/HTIA2010-00372/Ramoneda
Adel Chaouch, Ph.D. Suite 1000 P7: UNICEF/NYHQ2010-1274/Ramoneda
Venkat Venkatraman
P8: U.S. Fund for UNICEF/Jen Banbury
Jill Cochran Chicago, IL 60611
P9: UNICEF/NYHQ1998-0503/Pirozzi
Southeast Kimberly DeLape (312) 222-8900 P10: UNICEF/NYHQ2007-1090/Noorani
Benjamin Bao Kim Evans Fax: (312) 222-8901 P11: UNICEF/NYHQ2009-0566/Ramoneda
Patrick Boushka Joyce Goss P12: UNICEF/NYHQ2005-2133/Pirozzi
Robert L. Brown, Jr. Kimberly Gremillion New England Regional Office P13: UNICEF/NYHQ2005-2156/Pirozzi
U.S. Fund for UNICEF P15: UNICEF/NYHQ2005-2240/Pirozzi
Tony Bui Ann Holmes
420 Boylston Street P16: UNICEF/NYHQ2005-0323/Estey
Steven Collins, Chair Gigi Huang P17: UNICEF/Ethiopia/Indrias Getachew
Barbarella Diaz Sheila Jackson-Lee 5th Floor P17: UNICEF/NYHQ2010-0763/LeMoyne
Gulshan Harjee Matthew Johnson Boston, MA 02116 P17: Robert Triefus/Gucci
Steve Harris Rosemarie Johnson (617) 266-7534 P18: UNICEF/NYHQ2009-2586/Noorani
Roya Irvani Brede Klefos Fax: (617) 266-7903 P18: UNICEF/MLIA2009-00165/Pirozzi
P20: UNICEF/NYHQ2009-0666/Ramoneda
Bentley Long Leela Krishnamurthy P21: Danielle Abraham
Southeast Regional Office
Joanie Michaels Nancy Kurkowski P21: U.S. Fund for UNICEF/Discover the Journey
U.S. Fund for UNICEF
Rhonda Mims Neda Ladjevardian P21: U.S. Fund for UNICEF/Abigail Quesinberry
1447 Peachtree Street N.E. P22: UNICEF/UGDA2010-00068/Hyun
Peggy Roth Eileen Lawal
Suite 530 P23: NBAE/Getty Images
Jim Samples Nidhika Mehta
Atlanta, GA 30309 P23: U.S. Fund for UNICEF 2010
Jeanne Scanland Pershant Mehta
(404) 881-2700 P23: Isaac Brekken/Getty Images for UNICEF
Bernard Taylor Carmen Maria Montiel P24: UNICEF/UGDA2010-00068/Hyun
Fax: (404) 881-2708
Sarah Walton, Vice Chair Dikembe Mutombo P25: U.S. Fund for UNICEF
Sherry White Louise Ng P25: PRNewsFoto/U.S. Fund for UNICEF
Southern California Regional Office
Melody Wilder Wilson Robin Reimer P25: U.S. Fund for UNICEF/Kate Horton
U.S. Fund for UNICEF P26: UNICEF/NYHQ2009-2286/Holt
Joyce Yamaato Mariana Servitje
10351 Santa Monica Boulevard P27: U.S. Fund for UNICEF/Jim Salzano
Gowri Sharma P27: Jane Hahn
Suite 402
Southern California Alicia Smith P27: Danielle Abraham
Los Angeles, CA 90025
Wendy Adams Mark Sullivan P28: UNICEF/NYHQ2010-0571/Pirozzi
(310) 277-7608 Back Cover: UNICEF/MLIA2009-00163/Pirozzi
Tim Bruinsma Monsour Taghdisi
Fax: (310) 277-2757
Sharon Davis Laura Torgerson
Desiree Gruber
Susan Holliday

The U.S. Fund for UNICEF has
earned 6 consecutive 4-star rat-
ings from Charity Navigator. Only
3% of charities evaluated by this
trusted organization have received
its highest ranking for at least 6
straight years. We also meet all
20 of the Better Business Bureau’s
Wise Giving Alliance Standards for
Charity Accountability.
© 2010 U.S. Fund for UNICEF

All rights reserved.
125 Maiden Lane

New York, NY 10038
1.800.FOR.KIDS
unicefusa.org
This report is printed on FSC-certified paper

containing 10% post-consumer waste. 100% of
the electricity used to manufacture this paper is
generated using Green-e certified renewable energy.
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2010 Annual Report

2010 Annual Report | U.S. Fund for UNICEF A

In many other countries — from Sudan to Guatemala, from Kyrgyzstan to Vietnam

2010 Annual Report | U.S. Fund for UNICEF 1

Anthony Pantaleoni Caryl M. Stern

2010 Annual Report | U.S. Fund for UNICEF 3

2010 Annual Report | U.S. Fund for UNICEF 5

Following Haiti’s January earthquake, individual donors,

2010 Annual Report | U.S. Fund for UNICEF 7

The U.S. Fund was thrilled to learn that Kiwanis Inter-

2010 Annual Report | U.S. Fund for UNICEF 9

It began as a simple but powerful idea: restaurants in New

2010 Annual Report | U.S. Fund for UNICEF 11

The U.S. Fund for UNICEF provided a diverse array of

2010 Annual Report | U.S. Fund for UNICEF 13

The Americas and the Caribbean

2010 Annual Report | U.S. Fund for UNICEF 15

16 2010 Annual Report | U.S. Fund for UNICEF

2010 Annual Report | U.S. Fund for UNICEF 17

U.S. Programs | Education • Information • Advocacy

2010 Annual Report | U.S. Fund for UNICEF 19

coordinated the grassroots efforts of its many dedicated volunteer advocates.

• In the face of continuing economic uncertainty, individual donors provided an extraordinary

• Zonta International, a global organization of executives and professionals working together

their outstanding fundraising efforts on behalf of Haiti’s children. “UNICEF’s Message of

26 2010 Annual Report | U.S. Fund for UNICEF

TOTAL SUPPORT AND REVENUE FOR FY 2010 BY SOURCE

Trick-or-Treat for UNICEF 1.5%

Other Public Support 1.5%

*Includes cash and in-kind support

Caryl M. Stern Edward G. Lloyd

2010 Total 2009 Total

Total program services 391,948,122 90% 443,999,061 92% Note 3

Total expenses 433,755,220 100% 483,626,334 100%

Change in net assets 1,293,831 2,615,954

2010 Annual Report | U.S. Fund for UNICEF 29

U.S. Fund for UNICEF

*Includes a multi-year pledge

2010 Annual Report | U.S. Fund for UNICEF 31

32 2010 Annual Report | U.S. Fund for UNICEF

2010 Annual Report | U.S. Fund for UNICEF 33

Ms. Suzanne Marx Mr. Calvin W. Pesola Tengkv D. Shaifuddin

34 2010 Annual Report | U.S. Fund for UNICEF

2010 Annual Report | U.S. Fund for UNICEF 35

Gina Damerell Sally T. Gerhardt Alfred and Dorothy Hinkley

36 2010 Annual Report | U.S. Fund for UNICEF

2010 Annual Report | U.S. Fund for UNICEF 37

Heather Sargeant Sharon Tufford Program and Strategic Partnerships

38 2010 Annual Report | U.S. Fund for UNICEF

Major League Baseball (MLB)

2010 Annual Report | U.S. Fund for UNICEF 39

40 2010 Annual Report | U.S. Fund for UNICEF

2010 Annual Report | U.S. Fund for UNICEF 41

© 2010 U.S. Fund for UNICEF

125 Maiden Lane

This report is printed on FSC-certified paper

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