Croma Hard

Cromā is an Indian retail chain for consumer electronics and durables.
Infiniti Retail, a subsidiary of the Tata Group, runs Croma stores in India. It is nation's
first large format specialist retail chain
Parent organization: Tata Group
Number of locations: 134
Headquarters: Andheri
Founded: 9 October 2006
 Croma offers wide range of products which include home appliances,

computers and peripherals, gaming software, mobiles phones, home
entertainment systems and the white goods.
 Established in 2006, Croma has shown a remarkable growth rate in

seven years. It has shown a growth of 55% in the financial year 2012-13
and was awarded as the ‘most admired retailer’ for the fifth time by India
Retail Association.
 Board of Directors
 The Board of Directors comprises the following:
 Mr. R. R. Bhinge Chairman
 Ms. Lynn de Souza Independent Director
 Mr. K. Narasimha Murthy Independent Director
 Mr. Jacob Kurian Independent Director
 CEO of Croma Avijit Mitra
Croma in Bangalore
 Rajajinagar
 Malleswaram
 Indiranagar
 Koramangala
 Vijayanagar
 Jayanagar
 Marathahalli
 Jp Nagar
 Yelahanka
Croma in Jp Nagar 2nd Phase, Bangalore
 Croma Retail Store, Jp Nagar 2nd Phase, Bangalore Offers
Electronics online.
 With wide range of products, Croma at Jp Nagar 2nd Phase,
Bangalore has become a name to reckon with in the electronics
retail industry.
 This electronics store takes care of all the gadget related
requirements of its customers. It is situated at 17th Main, 5th Cross,
Marenahalli, Jp Nagar 2nd Phase.
 In order to make its products and services readily and easily
available to a larger audience, the store occupies a central spot in
the city at a neighbourhood which is well-connected to all parts of
the city.
 A dense network of public modes of transportation connects the
vicinity to several other parts of the city ensuring citizens can easily
be on their way to the store without having to fret about commuting
hassles.
 Undoubtedly it is one of the electronic goods showrooms in Jp
Nagar 2nd Phase, Bangalore.
Products and Services Offered at Croma
 When visiting Croma at Jp Nagar 2nd Phase, customers will be awe-

struck by the entire range of products that are available here.
 Customers at this store have a wide range of options to choose
from in terms of the best of brands that are available under one roof.
 Right from the latest mobile phones and cameras to laptops,
television and audio sets, kitchen appliances and home appliances,
every single electronic product can be found here.
 One can find the best of products from the most reliable brands
which include the likes of Sony, LG, Apple, Samsung, Dell, Lenovo,
Toshiba, Whirlpool, Panasonic, Videocon and various others.
 One can compare the features and prices of products available
across brands and make an informed decision with suggestions
from the staff who have in-depth knowledge of the products and
offer complete assistance to customers.
 The store is open from 11:00 - 20:30 on all days of the week.
Tata Croma SWOT Analysis
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata
Croma. Strengths are:
1. Trusted Brand TATA and first large format specialist in retail chain for consumer
durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market
4. Attractive promotional offers for bulk buying
Strengths 5. Wide reach all over India with over 70 stores
Here are the weaknesses in the Tata Croma SWOT Analysis:

1.Still hasn't been able to reach across all major cities which might be potential market
2. Despite being a strong player in India, faces market share competition from international
Weaknesses and unorganised market
Following are the Opportunities in Tata Croma SWOT Analysis:

1.Opportunity to enter into other services like hypermarket
2. Domestic expansion as well as going global
Opportunities 3. More advertising to increase brand visibility
The threats in the SWOT Analysis of Tata Croma are as mentioned:

1.International and domestic players entering the market
Threats 2. Continuous improvement in technology means difficult inventory management
Tata Croma Competition
Below are the top 3 Tata Croma competitors:

1. Vijay Sales
2. Reliance Digital
Competitors 3. Next Retail India
ORGANIZATIONAL
STUDY
ORGANIZATION NAME : TATA CROMA
PRESENTED BY : VISHWAS H N ( 1DS18MBA60 )

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Cromā is an Indian retail chain for consumer electronics and durables.

Founded: 9 October 2006

 Croma offers wide range of products which include home appliances,

 Established in 2006, Croma has shown a remarkable growth rate in

Products and Services Offered at Croma

 When visiting Croma at Jp Nagar 2nd Phase, customers will be awe-

Here are the weaknesses in the Tata Croma SWOT Analysis:

Following are the Opportunities in Tata Croma SWOT Analysis:

The threats in the SWOT Analysis of Tata Croma are as mentioned:

Below are the top 3 Tata Croma competitors:

ORGANIZATION NAME : TATA CROMA

PRESENTED BY : VISHWAS H N ( 1DS18MBA60 )

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