1.

0 INTRODUCTION

Human resource management (HRM, or simply HR) is the management

process of an organization's workforce, or human resources. It is responsible
for the attraction, selection, training, assessment, and rewarding of employees,
while also overseeing organizational leadership and culture and ensuring
compliance with employment and labor laws. In circumstances where
employees desire and are legally authorized to hold a collective bargaining
agreement, HR will also serve as the company's primary liaison with the
employees' representatives (usually a labor union).
HR is a product of the human relations movement of the early 20th century,
when researchers began documenting ways of creating business value through
the strategic management of the workforce. The function was initially
dominated by transactional work, such as payroll and benefits administration,
but due to globalization, company consolidation, technological advancement,
and further research, HR now focuses on strategic initiatives like mergers and
acquisitions, talent management, succession planning, industrial and labor
relations, and diversity and inclusion.
In startup companies, HR's duties may be performed by trained
professionals. In larger companies, an entire functional group is typically
dedicated to the discipline, with staff specializing in various HR tasks and
functional leadership engaging in strategic decision making across
the business. To train practitioners for the profession, institutions of higher
education, professional associations, and companies themselves have created
programs of study dedicated explicitly to the duties of the function. Academic
and practitioner organizations likewise seek to engage and further the field of
HR, as evidenced by several field-specific publications.
Human Resources Management (HRM) is the strategic management of the
employees, who individually and collectively contribute to the achievement of
the strategic objectives of the organization. Assuming that the employees of an
organization are individuals with own mental maps and perceptions, own goals
and own personalities and as such they cannot be perceived as a whole, HRM
holds that the organization should be able to employ both individual and group

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psychology in order to commit employees to the achievement of organizational
goals.
2.0 COMPANY BACKGROUND

ZEON Computer (M) Sdn Bhd (ZEON Computer) has made its first debut in
the era of Information Technology when its first outlet is established in 2004.
Within a year, ZEON Computer has expanded its operation to second outlet in
order to provide value added service to their value customers.
ZEON Computer comprises of three departments; Human Resource,
Marketing and Sales, and Management. The Human Resource department will
optimize and allocate company resources to ensure business operations are
running in a cost-effective manner.
The Marketing and Sales department will strategize its marketing campaign
in all possible way to establish the company position in the marketplace. The
company's target market includes the corporate, retail and home-user. The
management strategizes and coordinates the functional departments for
optimal results.
At Zeon Computer, they are ready to assist customers to explore to the
world of Technology. With the advancement of Technology, they provide
quality hardware and software to customers. They are committed to fast
response and are able to provide a one stop service centre to suit their
business namely from managed services to utility computing and also they
cater to whatever that you need in the string of Technology. They are able to
provide multivendor support to customers with a single call to their service
centre.

The vision of ZEON Computer is to become the premier IT solution

provider and the leading platform in the northern region, nationwide and the
region. Their mission is to become one of the leading premier provider in IT
industry in Malaysia, nationwide and internationally. Their aim is to provide
quality IT products, software and technical support to their customers. At Zeon
Computer, they continue to grow their company in a profitable and sound
financial position and strive to provide more career opportunities to their
community in future.

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3.0 THE MICRO ENVIRONMENT AND MACRO ENVIRONMENT

3.1 The Micro Environment

One of the goals of microeconomics is to analyze market mechanisms

that establish relative prices amongst goods and services and allocation of
limited resources amongst many alternative uses. Microeconomics
analyzes market failure, where markets fail to produce efficient results, and
describes the theoretical conditions needed for perfect competition.
Significant fields of study in microeconomics include general equilibrium,
markets under asymmetric information, choice under uncertainty and
economic applications of game theory. Also considered is the elasticity of
products within the market system.
Micro-environmental elements are customers where consumers or
customers are purchasing goods or services offered by the organization.
Customers are the groups that are the main target of organizational or
company entrepreneurs. Customers are considered "kings" because there
is no customer, no business. The classification of customers consists of
individuals and groups of people whether in schools, universities, hospitals
or government offices. In addition, other organizations or companies may
also become customers to other organizations as well as customers by
both domestic and foreign. For example, the customer market for the
company Zeon Computer Sdn. Bhd. Also consists of overseas customers
such as Thailand, Indonesia, Philippines and others (Siti Aminah, 2010).
Secondly, suppliers or suppliers are individuals or groups that channel
input to organizations or entrepreneurs such as raw materials, equipment,
machines and others. A good supplier will offer quality, low price, quality at
a time, and a longer and reliable delivery period.

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 Third, the government or agency involved in which it affects
organizational activities through various rules that are enacted to help
coordinate, support and develop organizations or companies. Various
agencies also provide advice, training, loans, rental of premises and others.
In addition, the government also provides licenses, permits, collects various
taxes and duties to the organization with the aim of monitoring the
organization. Organizations or companies need to be sensitive to the tax
implications of the company's costs and profits as governments influence
entrepreneurial activities through the implementation of policies.
Fourth, financial institutions are an external source for financing new
businesses or expanding existing businesses. Financial institutions assist
in the financial management of companies such as commercial banks,
finance companies, insurance companies and venture capital companies.
Most organizations or entrepreneurs need funding sources of funding from
financial institutions to start or expand their business.

3.2 The Macro Environment

The macro environment can influence business decisions made for a

long period of time and is an element that can not be controlled. In the
business world, there are four elements of the macro environment that
have to be faced and faced by all businesses, namely economic,
technological, social and political and legal elements. Through the macro
environment, an analysis is performed on an option company to see the
impact of the macro environment into its organization. Additionally,
improvements are provided as a backup to existing businesses.

Macro environmental elements are politics and law. This environment

refers to the implementation and drafting of laws by the company's
controlling parties that affect or limit the firm or individual in the community
(Armstrong & Kotler, 2011). The company can not do something for the
purpose of repairing and maintaining existing conditions (Azianlin, 2007).
Laws within the macro environment include regulations that are provided
by the government such as designing products and setting prices for

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control items, advertising, wages and working environments such as the
established legal framework, which requires companies to comply or
comply with applicable laws, set rules. Businesses are also governed by
existing laws such as Contract Law, Sale of Goods Law, Hire Purchase
Law, Partnership Law, Company Law and so on (Walshe, 2003). For
example, Zeon Computer Sdn Bhd has stipulated its law, which is aimed at
strengthening the production of computers and sales in Malaysia as well as
to achieve higher and more satisfactory customer satisfaction during a joint
venture with other company in Malaysia.

Elements of other macro environments are social culture. This

environment is comprised of institutions and other influences that influence
the basic, perceptions, priorities and behaviors of a society. Individuals
raised in community groups form their values and beliefs based on the
norms of the community. Social culture consists of two aspects, namely
demographic and cultural flows in society. Demographics are closely
related to population data such as size, location density, age, gender, race,
occupation, migration of population and other population-related statistics
(Mily, 2011). Research and monitoring of companies in demographics is
important as populations make up the market. Demographic statistical
factors are easy to obtain because they are government levy data and they
can be used either directly or indirectly (Azianlin, 2007). For example, in
demographic aspects where Zeon Computer Sdn Bhd commenced
operations in 1958 at Pitt Street, Penang, at that time, the city was a
high-population population and the economic focus was in the city
(Mohammad Fikri, 2011).

Macro environmental elements are economics. The economic

environment is seen through factors that influence consumer purchasing
power and spending patterns (Kotleret al, 2011). The power of consumer
buying depends on price, current income, credit and savings. Marketers
must keep an eye on the main pattern of revenue and change in consumer
spending patterns. Any changes in both positive and negative forms in the
major economic variables such as interest rates, income patterns, cost of
living, savings and loans will affect the market (Azianlin, 2007). For

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 example, a Japanese Computer company, Wakashi Computers Co Ltd
sees Malaysia is a country that will grow and have a huge market.
Therefore, they has appointed Zeon Computer Sdn Bhd as the sole
distributor of computers and technology in Malaysia (Mohammad Fikri,
2011).

Another element of the macro environment is technology. The rate of

technological change is fast and fast today. Many new technologies have
been created to replace old technologies. Through this technological
innovation and innovation, more opportunities and new markets can be
created (Azianlin, 2007).

4.0 ETHICAL ISSUES

Organizations that do not put their emphasis on attracting and retaining

talents may find themselves in dire consequences because their competitors
may be outplaying them in strategic employment and more aggressive in
arrange strategy to compete. With the increase in competition, locally or
globally, organizations must become more adaptable, resilient, agile, and
customer-focused to succeed. The organization will also promote and fight for
values, ethics, beliefs, and spirituality within their organizations, especially in
the management. Ethics refers to principles that define behavior as right, good
and proper in human conduct. That defined ethic as the moral values, beliefs,
and rules that one upholds in their life on the job and personally to ensure right
from wrong. The terms “ethics” and “values” are not interchangeable. Ethics is
concerned with how a moral person should behave, whereas values are the
inner judgments that determine how a person actually behaves. That means
ethics is about choices, dilemmas and grey areas. It explores the question of
what we ought to do, rather than simply discuss what people could do or
actually do.

Companies’ are often faced with ethical issues in management in

organization, as well as Zeon Computer. Issues in ethics often arise when a
business makes or a plan makes and made a decision that is difficult to
interpret as ethical. Usually, managers make ethical decisions by analyzing the
effect of the decision, evaluating alternatives, and referring to their code of

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ethics as a guideline in order to make the best decision. The most ethical issues
in management faced by Zeon Computer manager in organization are Working
Condition, Customer Service and Supplier Relations.

When talking about ethics in organizations, one has to be aware that there
are two ways of approaching the subject--the "individualistic approach" and
what might be called the "communal approach." Each approach incorporates a
different view of moral responsibility and a different view of the kinds of ethical
principles that should be used to resolve ethical problems.

More often than not, discussions about ethics in organizations reflect only
the "individualistic approach" to moral responsibility. According to this
approach, every person in an organization is morally responsible for his or her
own behavior, and any efforts to change that behavior should focus on the
individual.

But there is another way of understanding responsibility, which is reflected

in the "communal approach." Here individuals are viewed not in isolation, but
as members of communities that are partially responsible for the behavior of
their members. So, to understand and change an individual's behavior we
need to understand and try to change the communities to which they belong.

First ethical issues in management faced by the manager are working

condition. The manager faced with ethical issues in working condition as the
company needs the employees to work in long hour in a day. This is because
the company needs to finish the product to meet deadline and delivering the
product to the customer. Therefore, time really important to these organization
and push the worker to work in long hour. Besides that, the employees’ safety
while working hour need to be taken care by the manager. Indeed, the
organization has indicating that there is an increased likelihood for illness and
injury among employees working in long-hour schedules and exposed to dust
produced from fabric can cause disease and unhealthy to body. In addition,
fatigue-related errors made by employees working in these kinds of demanding
schedules can have serious and adverse repercussions for public safety.
Second ethical issues in management faced by Zeon Computer
manager are related to customer service. Customer Service is your ethical

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response to the actual results of an agreement between you and your
customer. The most problem arise and complaint by the customer are about
the product size, number of product delivered to them and some kind of
damage happen on the product, the product arrive is not enough to all
customer and then the damage occur. Your customer buys that product in
good faith. If your product fails to meet your claim, the customer will asks for
some kind of response. Manager will respond to a customer problem or
complaint is entirely up to manager, which also is entirely up to your own
morality and your own ethics. Business ethics, like customer service, are most
definitely a profit center. It’s only that most people don’t make the connection
between the words of "morality" and "ethics" with commonplace terms like
customer support, customer relations, and customer service.
Third ethical issues in management faced by Zeon Computer manager are
in supplier relation. Almost every company in its role as “purchaser” buys
unfinished inputs provided by many other companies called “suppliers”, before
refining them and sending them downstream toward their ultimate end-users
known as “consumers”. Zeon Computer always needs to have good
relationship with supplier to maintain faith and trust. Therefore, the supplier will
supply high quality product with good price to their company. Besides that, they
must have enough information about the supplier product to make sure there
are no problems happen in future. When upstream supplier information was
positive, managers were likely to leverage ethics regardless of their beliefs.
However, when supplier information was negative, low-ethical-beliefs
managers nonetheless rationalized downstream market leveraging of ethical
positions. Thus, the importance for marketers to seek information about
upstream supplier behaviors cannot be overemphasized. Simply put, the ethics
problem in the supply chain is that consumers often blame purchasers for
ethical lapses that were actually committed further upstream by suppliers.
Blame attaches to the purchasing company even though its suppliers are
legally or factually distinct and mistake. The manager also worried when
problem happens, the company will get stuck with most of the blame.

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5.0 CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMMES

Corporate Social Responsibility (CSR) generally means the commitment of

corporations and corporate organizations to the social needs that cover the
rights of the community, environmental care, workers' welfare, consumer rights
and so on.

The concept of CSR was initially not widely discussed at the outset of its
implementation, but it was strictly opposed to either by society or by a
corporate organization. This is because the community at the time thought that
the implementation of this CSR only burdened the company and did not make
any profit. It is regarded as a joke in discussion and contrary to the concept of
investment as well as business terms.

But in line with the ever-changing era of change, the impact of globalization
and liberalization and the increasingly tangible social problems, revitalized
discussions on the implementation of this CSR. Communities began adopting

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this concept in their daily lives even denouncing companies that did not carry
out their social responsibility as a bad company. Firms and corporate
companies are also beginning to realize that the implementation of this CSR
can contribute to the company's stability and long-term corporate profitability
with the help of other external factors. International organizations such as the
United Nations, the World Bank, and the International Labor Organization have
not only supported the concept of CSR but have outlined guidelines and set up
a special unit to conduct research on this CSR and promote the concept to the
niche of the world.

Corporate outreach and sponsorship programs can benefit entirely to

create a vibrant and intelligent community of thought. Company Zeon
Computer Sdn. Bhd has organized a program called World Blood Donation
Day Appreciation Ceremony 2010 which focuses on encouraging the public to
donate blood to meet the country's blood needs. As a result of such activities, it
can increase the level of awareness and provide a broader understanding of
the positive implications of accepting blood donations. Then lead to a sense of
sincerity to help fellow human beings. Adhering to good health ensures the
perfect job of the company Zeon Computer Sdn Bhd directly creates a system
called Work Safety and Health Management System or OSHAS. The idea is
translated to create awareness and create improvements in terms of safety
and health at work. This initiative can benefit not only the employees of the
Company but also can be felt by the Malaysian society in general. Through
OSHAS, ZCSB organizes many programs such as talks and free health
checks that are not merely for 'mens only' but it includes the surrounding
community. The existence of such programs is not just about promoting the
brand of products or services offered, but it also benefits so much as it helps
people to get health checks more easily, cheap and fast without having to go to
a hospital that needs big spending and waiting time for so long.

The benefits of corporate social responsibility or CSR are not only focused
on the education and health aspects of society alone. Emphasis on
environmental care should not be excluded. A clean and comfortable
environment reflects the people's basic life. Dirty and unsafe countries will not
only frighten foreign tourists to visit but will also restrict the interest of outside

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investors to invest in the country. When tourists and investors dare not come to
this country, it is no wonder that one day Malaysia will experience a serious
economic downturn. As such, the private sector, especially those directly
involved with the environment, are required to be more sensitive when
conducting their business. Things related to the surroundings should be taken
seriously. The implementation of environmentally-relevant policies has helped
prevent the occurrence of environmental pollution as this issue is seen as
serious in the development of the country's development towards a more
modern and high-tech nation. Zeon Computer Sdn Bhd for example has
created a policy called Occupational Safety, Health and Workplace Safety
(OSHE) Policy which focuses on addressing the risks and impacts of company
activities on the environment. Programs under OSHE policy are environmental
awareness campaigns with the theme of 'Creating Habits Today, Safe
Enviroment For Tomorrow' not only involving ZCSB staff but also communities
are also emphasized on the importance of preserving forests, planting trees,
reducing pollution and protecting drinking water quality. This policy also
emphasizes the reduction of energy use or the focus of 'green technology'
when reducing the release of ozone depleting substances through the gradual
breakdown of the use of chlorofluorocarbons (CFC) gas in the ZCSB
organization. This action should be praised as it benefits the world and its
people in particular.

6.0 CONCLUSION

Every organization has people, which mean every organization needs

Human Resources (HR) professionals. HR helps manage and develop the
people in an organization. Sometimes called "Personnel" or "Talent
Management," HR is the function in charge of an organization's employees,
which includes finding and hiring employees, helping them grow and learn in
the organization, and managing the process when an employee leaves.
Human Resources take care of people from the time they're interested in the
organization to long after they leave.
Typical HR responsibilities are focused in major areas such as recruiting
and staffing, compensation and benefits, training and learning, labor and
employee relations, and organization development. Most HR professionals

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have experience in one or more of these specialty areas. These areas all deal
with helping employees in an organization perform more effectively and
satisfactorily on the job.

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