Dealership Agreement
Dealership Agreement
Dealership Agreement
THIS AGREEMENT is made on this _____________ day of __________ by and between M/s.
National Seeds Corporation Limited (NSC), a company duly incorporated under the Companies
Act, 1956, having its Corporate and Registered Office at Beej Bhawan, Pusa Complex, New Delhi-
110012 hereinafter referred to as “THE COMPANY” ( which expression shall unless it be
repugnant to the context or meaning thereof, be deemed to include their successors in
business, assigns, executors and administrators).
AND
M/s. __________ being a Sole Proprietorship firm/Partnership firm/Private/Public limited
company/Co-operative Society having its principal place of business/ Registered office at
________ hereinafter referred to as the ‘DEALER” ( which expression shall unless it be
repugnant to the context or meaning thereof, be deemed to include their successors in
business, assigns, executors and administrators).
WHEREAS the Company is engaged inter-alia in the business of research, production, processing,
distribution and marketing of Agriculture, Horticulture and Vegetable Crop Seeds, Fodder blocks
etc.(hereinafter referred to as Product/Goods).
AND WHEREAS the Dealer is engaged in the business of trading in Agricultural Input Products
and is desirous of being appointed as the Dealer for the Company and the Company agrees to
appoint M/s. ___ (Village), of _____ as its Dealer for ______ (Taluk/Mandal) of _____(District) of
_____ (State) (hereinafter referred to as ‘Territory’) on such terms and conditions as are
contained herein.
Both the COMPANY and DEALER may hereinafter be referred to singularly as “Party” and
collectively as “Parties”.
NOW THIS AGREEMENT WITNESSETH and in consideration of the mutual promises and
covenants hereinafter contained, it is hereby agreed by and between the parties as follows:-
1. DEFINITIONS
For the purposes of this Agreement, the following terms shall have the following meanings
unless the context specifically requires otherwise “Agreement” shall mean this Dealership
Agreement.
“Assign” shall mean absolute transfer of interest and rights to a third party on which the
assignor shall have no control.
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“Competing Products” shall mean any products in the same class as the Products and/or having
similar or identical nature and kind.
“Dealership” shall mean business to store and sell the Products/Goods. Dealer shall mean
’Dealer’ as defined in Section-2(c) of the Seed (Control) Order 1983 and appointed with this
written agreement by the Company .
“Effective Date” means the date on which this Agreement enters into force pursuant to its
provisions.
“Label” shall mean the trademark, trade name, copyright or any distinctive sign or for that
matter any intellectual property of Company or other Companies with which the Company has
trade/business agreements for production, supply, marketing arrangements as selected by it for
the Products.
“Non-Exclusive” shall means that the party granting the right shall be free to grant the same
right to any other party within the relevant territory.
In writing” and “Written” shall include printing, lithography and other modes of representing or
reproducing words in visible form.
“Year” shall mean a financial year starting from 1st April and ending 31st March of the
subsequent year.
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enter on behalf of the Company into any commitments, express or implied, binding
on the Company without the latter’s written consent. Nothing in this Agreement
shall constitute or be deemed to constitute a partnership between the parties
hereto and the Dealer shall have no authority or power to bind the Company or to
contract in the name or create a liability against the Company in any way or for any
purpose.
2.2 The Company and the Dealer agree that all prior understandings relating to all or part of
the Dealer of Products are terminated and superseded by this Agreement.
3. GRANT OF DEALERSHIP
3.1 The Company hereby grants and entrusts to the Dealer, who agrees and accepts the
non-exclusive Dealership of the products/goods of the Company for (List endorsed
Taluk/Mandals as per Annexure-I in District _______ of _____ State (territory) on
such terms and conditions as are contained herein.
3.2 All goods delivered under this Agreement shall be sold only in the territory, however,
the goods could be sold outside territory where oral/ written permission to sell may
be given, from time to time, by the Company
4. PRODUCTS/GOODS
4.1 This agreement shall be in respect of all Products Produced, Marketed and Traded by
the Company.
4.2 The Dealer shall not sell any product which has expired its validity period as mentioned
in the label. Any attempt to do so would lead to initiation of legal action against the
Dealer and the Dealer shall be responsible for all consequential claims/losses as per
prevailing kind.
4.3 The Dealer shall undertake to sell the products/goods of the Company at all times in the
original packing with the original labels affixed and not to tamper with the packing
or seal/tag facilitating adulteration, pilferage or admixture to the material supplied
by the Company.
4.4 The Dealer shall indemnify the Company against any claims, losses and other liabilities
that may arise consequent to any violation of the above terms and save the
Company from any costs, claims and expenses arising thereby.
5. SELLING PRICE
5.1 Dealer shall sell the products/goods purchased from the Company, at a price which is
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not more than the Maximum Retail Price(MRP) as specified on the packet and or
informed in writing from time to time by the Company or under any other
regulation or order of the State or Central Governments.
5.2 The Dealer shall purchase the products/goods from the Company at the prices indicated
in the Company’s price list from time to time. Such prices will be subject to periodic
change and will be applicable at the time of delivery and or on the Invoice/Bill/Debit
Memo etc. at the discretion and decision of the Company.
5.3 The Company shall have the right to modify the prices at any time. The parties agree
that the Company shall not be held responsible for any loss/damage caused due to
revision in prices by the Company on account of fluctuation in the cost of
production/transportation cost/excise duties and other levies as well as other
factors influencing the cost of production.
6. TERM/TERMINATION
6.1 This agreement shall come into effect and/or be operative from _________ and shall be
effective for three(3) years or Seed License Validity period from the said date,
whichever is earlier. This agreement shall be terminable on one months written
notice on either side, provided, however, the Company reserves the right to
terminate this agreement forthwith without notice in the event of the Dealer
committing a breach of any of the terms and conditions. Without prejudice to any
other remedy available to the Company, such termination shall not entitle the
Dealer to claim any compensation or payment of any kind from the Company.
6.2 This Agreement shall automatically terminate if either the Dealer files a petition of
bankruptcy or goes into liquidation, or suffers a receiver liquidator or administrator
to be appointed over any or all of its assets in compliance with applicable laws, rules
and regulations, in which case termination shall become effective as of the date of
that event.
6.2.1 The Agreement shall also automatically terminate if the Dealer ceases to possess a
valid Seed License mandated under the Seed (Control) Order 1983 and Amendment
Order thereof.
6.3 On the effective date of termination hereof, the Dealer shall send to the Company an
exact and updated list of its remaining stocks together with a statement of sales
operation in progress. The Company may at its discretion within 30 (thirty) days
after the receipt thereof have a qualitative and quantitative stock taking carried out
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and communicate to the Dealer its observations and reservations, if any. The
Company shall then at its option, buy back from the Dealer its stock of Products at
the purchase price actually paid thereof by the Dealer and in that case only the
loading and transportation charges for the bought back products from the Dealer’s
warehouse to the destination point of the Company as may be specified by it shall
be borne by the Dealer.
6.4 Within fifteen days of the effective date of termination hereof, the Dealer shall
pay/reimburse to the Company, all dues outstanding against it as on the date of
termination.
6.5 The termination, expiration or non-renewal of this Agreement shall not release the
Dealer from its obligation and liabilities of payments and all such matters of
business due in favour of the Company accrued prior to the date of termination,
expiration or non-renewal of this Agreement and all the provisions governing such
obligations shall survive termination of this Agreement.
7. DAMAGE TO PRODUCTS/GOODS
In case the Products/goods get damaged in transit for F.O.R deliveries to
Dealer/destinations, the Dealer shall inform the Company of such damage by a letter
through registered post with acknowledgement due, to the Regional/Area Office of the
Company at his own cost within 24 hrs. of receipt of the Products at his end or by any other
quickest mode of written communication. If there is any delay in the intimation concerning
the same, the Company shall not be held liable to claim for any loss or damage of the
consignment. The Company shall not be held liable for any damage for Ex-Work deliveries
made to the Dealer from the authorized destinations of supply of the Company.
8. SALES PROMOTION
8.1 The Dealer shall engage himself in active selling, including active participation in
local/regional agricultural fairs, exhibitions and in general contribute to the best of
his ability to promote sales of the Company’s products/goods.
8.2 That the DEALER shall ensure that no misrepresentation is made by himself/themselves
or his/their agents/employees with regard to the nature, quality and the method of
use and/ or the manner and time of usage of the Products/goods to any party
concerned or the purchasers of the products and only that information is given as is
provided by the COMPANY in writing or is printed on the packaging of the products.
The Dealer shall be under an obligation to apprise himself, his agents/employees
and also the purchasers of the Product about the correct information with regard to
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their nature, quality, the method of use and/or the manner and time of usage, as is
given on the packaging of the products and also provided in writing by the
COMPANY. Should the DEALER’S failure to do so result in losses to any party then
the COMPANY shall not be liable for the same.
9. TRADE MARGINS
The Company will allow to Dealer such trade margins or discounts as prescribed in the sales
policy of the company and the schemes announced, from time to time and will be subject to
review and revision according to market conditions and other factors. The prices of
products may change without notice.
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11. SECURITY DEPOSIT
The Dealer shall deposit with the Company a sum of Rs. _________ (Rupees _______ only)
for prompt, un-conditional and faithful performance of the terms and conditions stipulated
in this agreement. In the event of any breach or failure to fulfill all or any of the terms and
conditions herein contained by the Dealer or for any other reason whatsoever, without
prejudice to such other remedies available, including forfeiture of the entire security
amount the Company shall have the right to such sums as deemed proper to meet the
damage, loss or expenses incurred by the Company in this regard.
The Dealer undertakes to provide scientific adequate and proper storage facilities with
special emphasis to preserve the quality of the Products for all its attributes/specifications.
The Dealer shall permit and allow access to the Company/Company’s authorized officers
and representatives to inspect storage points, godowns and other premises of the Dealer for
the purpose of checking and for ensuring by the Company that all conditions and statutory
obligations pertaining to storage, etc. are being duly complied with. The Dealer shall also
abide by the instructions given by the Company from time to time for storing the Product in
the manner, type, fashion etc. as may be so prescribed by it based on Scientific Practices
and or Good Storage Practices.
13. GUIDELINES
The Dealer will abide by and follow such instructions and directives that the Company may
issue from time to time regarding the procedures to be adopted pertaining to the
transactions under this agreement. And any breach will entitle the Company to cancel this
agreement and Dealer will be liable to make good the losses incurred thereby the Company.
The Dealer undertakes to comply with all the statutory provisions including all Laws, by-
laws, Regulations, Ordinance or/and directives prescribed by the Government departments
and agencies pertaining to the Products marketing and especially to The Seeds Act,1966;
The Seed Rules, 1968; The Essential Commodities Act,1955; The Seeds (Control) Order 1983;
The Standards of Weights and Measures Act, 1976; Circulars as amended from time to time,
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their rules, ordinance, amendments if any from time to time thereof and to ensure the
compliance with all the provisions relating to license, fees, cess, storage facilities, its
records, submission of returns & reports, inspection by authorized officials, prices, quality
and packages and all or any other directives/laws/regulations and Government imposed
price restrictions if any that may be brought into force from time to time. Non-compliance
of this clause or any other clause by the Dealer shall render this agreement terminated
forthwith. This decision of the Company as to whether such non-compliance has been
committed or not, shall be final and binding and shall not be open to question. Moreover
the Dealer will indemnify the Company against any claims, losses and other liabilities that
may arise consequent to any violation of the above statutory conditions and save the
Company from any costs, claims and expenses arising thereby.
The Advance Booking Scheme which shall be specific to its floatation i.e. One Advance
Booking Scheme shall not be co-related to another Advance Booking Scheme. The
Company may at its discretion float Advance Booking Scheme for the Products/goods.
The Dealer shall have to mandatorily participate in the same for becoming eligible to
receive the Products/goods from the Company. In absence of participation by the
Dealer in such a scheme, the Company shall not be bound to supply the Products/goods
to the Dealer despite it having placed any order with the Company during or upon
cessation of the scheme including having made payment thereof. The supply of
Products/goods shall be specific to the Scheme duly governed by the terms and
conditions enumerated in the Scheme as well as under this Agreement.
The supply of Products/goods shall be made and should be made as per the Quality
Standards governed by the Indian Minimum Seed Certification Standards,2013 and any
other standards as may be so prescribed for the different Products as amended from
time to time and any Rules, Ordinances, Circulars, amendments, if any from time to time
thereof.
Complaint from Customer for the Product (Seeds) if any, shall be dealt by the Company
as per its Procedure of Redressal of Quality Complaints of Customers. The dealer shall in
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no way make any assurances, and give any commitments of any sort whatsoever
financial or kind to the Complainant farmers/customers/clients either directly or on
behalf of the Company and that the Company shall not be liable to make good or
honour such of acts of the Dealer in any manner whatsoever. In regard to the other
Product the Company shall issue guidelines/procedure for redressal separately.
18. SALE OF PRODUCTS (SEEDS) UNDER GOVT. SPONSORED SCHEMES WITH DISTRIBUTION
SUBSIDY FOR FARMERS.
The Dealer shall sell the Products, if so required to be done under different Government
Sponsored Schemes wherein farmers may be entitled to receive Distribution Subsidy
benefit in kind or by way of Direct Benefit Transfer(DBT) as may be the case. The Dealer
shall sell the Products strictly with reference to the guidelines of the respective Govt.
Sponsored Schemes and such of guidelines and instructions that may be issued by the
Company thereof in writing only. Oral guidelines/oral communication thereof shall be
absolutely invalid.
i. Give his official Cash Invoice/Cash Bill/Credit Memo and Money Receipt
thereof to the farmer.
ii. Ensure to mention therein above the name of farmer and his address to
include Village, Taluk and District.
iii. Ensure to mention therein above the lot Nos. of Product, Rate,
Quantity, Amount and Subsidy Amount.
iv. Ensure to create necessary infrastructure at their selling points towards
DBT of subsidies to the farmers.
v. Maintain a physical register/e-register which shall contain the following.
The dealer shall undertake the absolute responsibility to submit, produce the above
relevant details or any other details so required thereof and or submit the same to the
Company and or the Government Authorities responsible for or directed by the
Central/State Govt. to inspect the same for due process of verification to ascertain and
or establish whether the subsidy benefit has reached/received to/by the beneficiary
farmer. In case of any lacunae whatsoever in implementation of the scheme the dealer
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shall be liable for suitable legal action including termination of Dealership if so warrants.
The dealer shall also Suo-Motto keep himself apprised of the scheme details through
the Govt. /Company website and suitable inter-action with local Govt. Agriculture
Department Authorities.
No Sales Returns will be accepted by the Company as a general rule. However, the
Company may decide to accept Sales Return solely at its discretion as per policy framed and
approved by its management under the Competent Authority of the CMD from time to time.
Such Policy if any, shall necessarily be confirmed in writing to the Dealer. Any oral
commitments or assurances in the matter by any official of the Company shall be purely
invalid and unacceptable to the Company. The dealer shall agree to pay revalidation
charges or any other charges as may be specified/ prescribed by the Company for the Sales
Return. Further the transportation and loading/un-loading charges/expenditure for the
products for which the Company agrees to take sale return shall be borne by the Dealer
alone.
20. ASSIGNMENT
The Dealer shall not assign this agreement or any interest in it, nor any of the rights or
liabilities without the written permission of the Company.
21. STATUS
In case of any change in the constitution of the status of the Dealer’s ownership from Sole
proprietary firm to partnership firm or to company or vice versa the same shall be intimated
to the company immediately alongwith all relevant legal documents for such change for
updating its records, and to enter into a fresh Dealership agreement if deemed necessary by
the Company.
The Company shall retain ownership of Products delivered until full payment of the agreed
upon price Is duly received by it duly credited to its Bank Account. The mere remittance of
an instrument creating an obligation to pay, such as a cheque or other, shall not be deemed
to constitute payment under this Article and the Company shall thus continue to validly hold
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its original claim against the Dealer with all the guarantees attaching thereto including the
reserve on ownership, until such time as said instrument will actually have been paid.
24. WAIVER
No failure or delay by the Company hereto at any time during the term of this
Agreement to exercise any right or remedy hereunder shall operate as a waiver thereof
nor shall it in any way affect the existence and contents of that right or remedy nor shall
any single or partial exercise of any right or remedy prevent any further or other
exercise thereof or the exercise of any other right or remedy. The rights and remedies
herein provided are cumulative and not exclusive of any rights or remedies provided by
law.
The provisions of this Agreement and dealings hereunder including transfer of any
proprietary information by the Company of the confidential nature to the Dealer shall
not be disclosed to the third parties.
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26. NOTICES
Unless expressly otherwise provided, all notices and communications and reports in
respect of this Agreement shall be given in writing in English or Hindi language by
Courier or Fax. Such notices or communications shall be deemed to have been given
upon the mailing thereof to the party entitled thereto as its address set forth below or
such other address as it shall hereafter designate for that purpose. Such notice or
communication shall be deemed to have been received by the other party at the
expiration of two (2) days after the same is delivered at the Courier Agency and in case
of facsimile such notice or communication shall be deemed to have been received by
the other party immediately on receipt of OK status report by the Sender.
27. INSURANCE
The Dealer shall take out an insurance policy to secure proper coverage of its business
and shall deliver to the Company at the later’s first request, a certificate to attest that
the Dealer’s business has been duly insured.
28. AMENDMENT
This Agreement and its all Attachments constitute the full and complete understanding
between the parties in relation to the Dealership and this Agreement shall be amended
only by unanimous written consent of the parties executed by an instrument of equal
force. No amendment or change hereof or addition hereto shall be effective or binding
on either of the parties hereto unless set forth in writing and executed by the respective
and duly authorized representatives of each of the parties hereto.
29. ARBITRATION
29.1 If any difference of opinion or dispute would arise between the parties in
connection with this Agreement or its implementation, the Parties shall first use all
reasonable efforts to arrive to any amicable solution.
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29.2 Failing an amicable Solution, all disputes arising in connection with this Agreement
shall be finally settled under the Arbitration and Conciliation Act, 1996 and as per
the amended provisions thereof.
29.3 The Arbitration proceeding would be conducted at Regional office by a Sole
Arbitrator to be appointed by the CMD, NSC.
29.4 The award pronounced by the said Arbitrator shall be final and binding on both the
parties and would not be open to challenge. Both parties will immediately take
steps to ensure implementation of the said award.
The Company shall incur no legal liability whatsoever if at any time it is unable to supply
the whole or any part of the goods for reasons beyond its control including Acts of God,
Acts of State/Central Governments, orders, restrictions, war like conditions, hostilities
etc. In such case the Company shall be sole judge to decide the existence of such a
circumstances and its decision shall be binding on both the parties.
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32. JURISDICTION
All disputes and issues arising out of this Agreement shall be subject to the jurisdiction
of the Courts at Company’s Regional Office (R.O) at which place the cause of action shall
lie due to the fact that the seeds, being the subject matter of this agreement, are
brought/sold from the Registered Office of the Company at R.O. Head Quarter and also
because the present Agreement is being executed at Regional Office Head Quarter.
IN WITNESS WHEREOF, the Parties hereto, intending to be bound hereby, have cause
this Agreement to be executed by their representatives there unto duly authorized in
two counterparts, each of which shall be deemed to be an original, as of the day and
year first above written.
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