Banned Commercials
Banned Commercials
Banned Commercials
BSBA MM2A
Camarines Norte State College
December 6, 2016
Principles of Advertising and
Promotion
Prof. G. Naval
1 https://www.engadget.com/2009/02/26/the-blackberry-storm-ad-thatmight-have-been/
2 http://glosty.co/article/615022152188/10-fashion-ads-that-crossedthe-line-and-got-banned
3 https://www.qualitylogoproducts.com/blog/12-offensiveadvertisements/
4 https://www.qualitylogoproducts.com/blog/12-offensiveadvertisements/
December 6, 2016
Principles of Advertising and
Promotion
Prof. G. Naval
December 6, 2016
Principles of Advertising and
Promotion
Prof. G. Naval
December 6, 2016
Principles of Advertising and
Promotion
Prof. G. Naval
Philippine Volcanoes. For maximum exposure, the billboards were set up along
EDSA-Guadalupe.
The opposite effect: The people definitely stared at the billboards, but it wasnt clear
if they were focusing on the nifty Bench Body undies or the members of the
rugby team who served as the models for the undies. There were those who
appreciated the eye candy.
Verdict: There were also others like Mandaluyong City Mayor Benhur Abalos, who
said the sight of the barely-dressed Volcanoes players would disturb the children
who saw them.
9. BLOCK AND WHITE "SKATER GIRL" AD
What it wants to say: Most Pinay girls want their skin to be white because they think
thats more desirable. The ad dramatized this by showing two girls dragging
giving their tanned friend, who loves to skate, a makeover. That, of course,
includes applying the whitening lotion.
The opposite effect: The ad had a cheerful vibe but its message irked a lot of people.
Whats wrong with being tan anyway?
Verdict: The ad was just giving its target audience what it wanted. Lets face it,
whitening products are hot in this country.
10. DEPARTMENT OF TOURISM - "PILIPINAS KAY GANDA" AD CAMPAIGN
What it wants to say: Unveiled in 2010, the ad campaign was banking on the beauty
of the Philippines to attract more tourists. The upbeat slogan was complemented
by a funky logo that was supposed to convey playfulness.
The opposite effect: Netizens slammed the campaign and things got ugly really fast.
For starters, they didnt like the slogan. Then, they got really mad when it was
revealed that the campaign logo was reminiscent of the logo used by Poland in
their own tourism campaign.
Verdict: To be fair, the ad wasnt that bad. Then again, it also wasnt that original. An
ABS-CBNNews.com report noted: "Tourism Secretary Alberto Lim admitted to
rushing the Pilipinas Kay Ganda campaign, a move that led to widespread
criticisms and the eventual scrapping of the new slogan by no less than President
Benigno Noynoy Aquino III." Lim himself soon resigned from his post.