The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 1, No.

2, May-June 2013

ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 67



AbstractInvestors tend to look at the Return the potential return possible from investment; Risk- the
variability in returns from an investment in avenues due to value going up and down or market fluctuations;
Liquidity the ease with which the investment can be converted into cash. Based on the preferred risk, return
and liquidity each individual selects investment avenues that match with his investment objectives. An
individual investor has to confront his/her demographics, lifestyle and investment psychology whether the
investor's age or occupation or annual income plays a significant role while making preference for investment
avenues. This Study tried to explore the Investment and Trading Pattern of Individual Investor who resides in
Jamnagar City. The Primary objective of the study is to check the investment pattern of people those who are
dealing in stock market. Other objectives may include checking the tendency viz., Intraday, Positional, Long
Term etc of investors regarding investment; identify the segment in which people are investing more, etc. The
scope of this study is geographically limited to Jamnagar city, it include all class of people those who are
dealing in stock market. Here, two variables are tested i.e. occupation and investment patter, age and risk
taking ability, etc. So, ANOVA is the proper tool to test the hypothesis. It is found during the study that,
occupation, age, education does affect the investment decision of individuals dealing in stock market. It was
also found that new generation investors (whose age is less than 35) prefer online trading rather than off line.
KeywordsInvestment Avenues, Investment Pattern, Investment Tendency, Risk Return, Stock Market,
Trading Pattern
AbbreviationsAnalysis of Variance (ANOVA), Future and Options (F&O), Initial Public Offer (IPO),
Mutual Fund (MF)

I. INTRODUCTION
CCORDING to economics, investment is the
utilization of resources in order to increase income or
production output in the future. Investment means
putting your money to work to earn more money. Done
wisely, it can help you to meet your financial goals. Investing
even a small amount can produce considerable rewards over
the long term, especially if you do it regularly [Arrow, 1971].
But you need to make decision about how much you want to
invest and where to invest it. To choose wisely, you need to
know the investment options thoroughly and there relative
risk exposures [Admati et al., 1997]. Financial planning is the
process of meeting your lifes goals through proper
management of your finances. An amount deposited into a
bank or machinery that is purchased in anticipation of earning
income in the long run both are examples of investments
[Cohn et al., 1975; Bajtelsmit & Bernasek, 1996]. Although
there is a general broad definition to the term investment, it
carries slightly different meanings to different industrial
sectors. When investment is done in Fixed Income avenues it
means that the investment is done in term deposit in bank,
post office deposit, insurance saving plan, pension funds,
provident funds etc. Nevertheless, there are certain problems
in investing this type of avenues. The major problem is that
these types of the instruments are Low Returns, Risk of
Repayment or Credit Risk and Non-transparency [Guiso et
al., 1996; Barberis et al., 1998; Daniel et al., 1998; Froot et
al., 1999]. These types of instruments yield very low returns
so investor get lower interest rates for the period you have
invested it. As far as investing in equity markets or related
instruments are concerned the investment is done in shares
and stocks, index futures and forwards. Investing in equity
also has its drawbacks. The major drawback that is involved
in this avenue is that it is highly risky and volatile market,
operative expenses are too high because of investment of lot
of intermediates. The equity instruments do not have access
to technical and fundamental reports [Froot et al., 1999; Berk
et al., 1999; Bajtelsmit et al., 1999; Barber et al., 2001;
Daniel et al., 2001].



A
*Assistant Professor, Center / Schools for Global Business Study, Gujarat Technological University, Chandkheda, Ahmedabad, Guj arat,
INDIA. EMail: [email protected]
Dr. Kaushal A. Bhatt*
Investment and Trading Pattern of
Individuals Dealing in Stock Market
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 68
II. REVIEW OF LITERATURE
2.1. Geographical Trade Structure and Patterns of
International Portfolio Investment The Case of
Australia by Kevin Daly and Anil Mishra (2002)
In general, the paper attempts to identify and quantify those
determinants that drive Australias overseas financial
investments. In the aftermath of the recent global financial
crisis it would appear that information related to those factors
that influence investment decisions is now more urgent than
at any time in the history of global funds management. More
research into the determinants of a countrys international
investment position would therefore appear desirable, given
that the number of relevant drivers appear to be highly
volatile and of a country-specific nature. The paper focuses
on understanding the relationship between capital flows and
trade flows based on data sourced from CPIS 1997 and 2001
data. To begin the investigation of the determinants of
Australias geographical allocation of portfolio investment a
series of multivariate regressions have been employed. The
broad relationships between capital flows and trade flows,
financial market shares and shares in world gross national
income are examined. Accordingly, variables are used for
Australias exports and imports as calculated from the IMF
Direction of Trade Statistics.
2.2. Investment Behaviour of Individual Investor in Stock
Market by Dr. D. P. Warne (2012)
The study attempts to understand the behaviour of individual
investor in stock market, specifically their attitude and
perception with respect to the stock market. A survey is
conducted to attain the objectives of the paper. Respondents
are classified in to different categories on the basis of income,
profession, education status, sex and age. Primary data is
collected from a sample around 50 investors of Ambala
District. Finally there are different factors which affect the
investment behaviour of individual investors such as their
awareness level, duration of investment etc. The study reveals
that the respondents integrate the objectives of saving, the
factors influencing the saving and the sources of information
for decision making. The annual income and the annual
saving are given importance of consideration by the
respondents, because the level of income decides the level of
savings. Todays investors are fully aware about the stock
market. The market movements affect the investment pattern
of investors in the stock market.
2.3. Investment Patterns and Performance of Investor
Groups in Japan by Akiko Kamesaka, John R.
Nofsinger, Hidetaka Kawakita (2010)
There is an ongoing debate whether investor trading decisions
are influenced more by information about value or by
psychological biases. Two categories of theoretical trading
models have been developed to explain the two potential
influences of behavior. The information-based category of
models posits that trading is based on informational
advantages. These models suggest that informed investor
trading would exhibit a positive feedback, or momentum,
pattern of trading. That is, high (low) returns in one period
will be associated with a high degree of investor buying
(selling) in the next period. Investor trading may be
characterized by specific trading patterns, like positive
feedback trading, empirical studies can identify the actual
trading patterns of investor groups. The purpose of this study
is to empirically characterize the trading style of seven
different investor groups in Japan. The groups are
individuals, foreign investors, and five types of institutional
investors. To be consistent with theoretical models, we first
look for the positive and negative feedback trading patterns.
Where positive feedback trading exists, we attempt to
identify its motivation using the post trading returns. While
theory and existing empirical studies can lead to ex ante
hypotheses for some investor groups, we find little direction
for other groups.
III. RESEARCH METHODOLOGY
3.1. Statement of Problem
A problem statement is a clear concise description of the
issues that need to be addressed by a problem solving team
and should be presented to them(or created by them)before
they try to solve the problem. When bringing together a team
to achieve a particular purpose efficiently provide them with
a problem statement. Trading and investment pattern in India
is not so organized so, to know in which segment people are
investing and trading more and which factors influence them
to take decision of investment. The problem statement in this
research study is Investment and Trading Pattern of
Investors dealing in Stock Market.
3.2. Objectives of the Study
The main objective of the study is to know literacy and total
awareness of current capital market among different
investment avenues and their potential market among the
people of Jamnagar City.
3.2.1. Some other Secondary Objectives are as under
To know the awareness of Capital Market.
To analyze the investment habit of the people of
Jamnagar City.
To check the purpose of investing in selected
Investment Avenues.
To know the influencing force behind the decision
making while making investment in currently
available investment options.
To find out the best suitable medium for investing in
different investment avenues.
To identify the segment in which people are
investing more.
To know the popularity of the broking company
among investors.

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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 69
3.3. Scope of the Study
The research contains people of Jamnagar who are
investing in stock market.
The research involves all income group people of
Jamnagar.
All the different occupations are covered under this
study.
In this research, all the segments viz., Equity,
Commodity, Bond, Future and Options, etc in which
people of Jamnagar are investing is taken into
consideration
This research also covered all the people investing
online and through broking companys advice.
3.4. Significance of the Study
This will help the Stock Broking House, how to
make people aware about capital market mostly
stock market by imparting best education.
This research is also helpful to the company to know
the taste of masses and turn it towards best available
investment avenue.
It would be important for the company to frame
effective Marketing Strategy.
It would play great role in selecting the right media
for advertising to create brand awareness as well as
to give knowledge of the products.
Different age group people would get benefit by this
research.
3.5. Population and Sample Size
All the individuals who are dealing in stock market in
Jamnagar city will be the population for this study whereas
150 individuals have been taken as Sample for the purpose of
the study.
3.6. Data Collection
The study is based on Primary data. The main source of data
used for this study is primary and it will be derived from
structured Questionnaire. Other sources of data are journals,
reports on trend and progress of stock broking houses, books
and other web sites.
3.7. Tools of Analysis
Current study is based on primary data so collected data have
been analyzed in two sections. Section A is for Graphical
Analysis and Section B is for Hypothesis testing.
For Section A: Pie-charts have been used for the
purpose of analysis.
For Section B: statistical tools like Average and One
Way ANOVA tests have been used for testing of hypothesis.
Here, two variables like age and investment patter,
occupation with other variables have been tested with the
help one way ANOVA.


3.8. Null Hypothesis of the study
: There is no significant difference in age wise selection
of various segments.
: There is no significant difference in education wise
selection of segments.
: There is no significant difference in occupation wise
selection of segments.
: There is no significant difference education wise
selection of tendency in equity.
3.9. Limitations of the Study
Research Study is conducted in the Jamnagar city
only for study purpose. So, it provides idea of that
particular regions investment pattern and their
preference only.
Sample size may or may not be able to match with
population result as it is 150, which may be small.
Scope of the study is limited to the selected
investment instruments only.
Biasness of Individuals while answering questions,
it may affect findings of the study.
IV. DATA ANALYSIS AND INTERPRETATION
4.1. Age Wise Classification of Investors
Table 1 Age Wise Classification of Investors
Age No. of Respondent
Less than 25 16
25-35 32
35-45 56
More than 45 46
Total 150

Figure 1 Age Wise Classification of Investors
4.1.1. Interpretation
There are 16 people who are less than 25 years are investing
in stock market. There are 32 people who are between age of
25 to 35 are investing in stock market, there are 56 people
who are between age of 35 to 45 are investing in stock market
and in this group people are investing more than any other
group, there are 46 people who are more than45 years are
investing in stock market.



11%
21%
37%
31%
Less than 25 25-35
35-45 more than 45
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 70
4.2. Education Wise Classification of Investors
Table 2 Education Wise Classification of Investors
Education No. of Respondent
Under Graduate 48
Graduate 62
Post Graduate 28
Professional Degree 12
Total 150

Figure 2 Education Wise Classification of Investors
4.2.1. Interpretation
There are 48 people who are under graduate are investing in
stock market, there are 62 people who are graduate are
investing in stock market and it is the highest number of
people compare to any other education, there are 28 people
who are post graduate are investing in stock market, there are
12 people who are professional are investing in stock market.
4.3. Occupation Wise Classification of Investors
Table 3 Occupation Wise Classification of Investors
Occupation No. of Respondent
Businessman 81
Non-Government Employee 28
Professional 26
Government Employee 13
Any Other 2
Total 150

Figure 3 Education Wise Classification of Investors
4.3.1. Interpretation
There are 48 people who are under graduate are investing in
stock market, there are 62 people who are graduate are
investing in stock market and it is the highest number of
people compare to any other education, there are 28 people
who are post graduate are investing in stock market, there are
12 people who are professional are investing in stock market.
4.4. Occupation Wise Classification of Investors
Table 3 Occupation Wise Classification of Investors
Occupation No. of Respondent
Businessman 81
Non-Government Employee 28
Professional 26
Government Employee 13
Any Other 2
Total 150

Figure 4 Occupation Wise Classification of Investors
4.4.1. Interpretation
There are 81 people who are businessmen are investing in
stock market and it is the highest number of people who are
investing in stock market, there are 28 people who are non
govt. employee are investing in stock market, There are 26
people who are professional are investing in stock market,
There are 13 people who are govt. employee are investing in
stock market, There are 2 people who are in other occupation
are investing in stock market.
4.5. Segments Wise Classification
Table 4 Segments Wise Classification
Segments No. of Respondent
Equity 90
Commodity 61
Future And Option 36
Mutual Fund 28
IPO 28
All 4

Figure 5 Segment Wise Classification of Investors
4.5.1. Interpretation
There are 90 people who are investing in equity and it is the
highest number, There are 61 people who are investing in
32%
41%
19%
8%
under graduate graduate
post graduate professional degree
54%
19%
17%
9%
1%
Businessman Non-Government Employee
Professional Government Employee
Any Other
54%
19%
17%
9%
1%
Businessman Non-Government Employee
Professional Government Employee
Any Other
36%
25%
15%
11%
11%
2%
equity commodity
future and option mutual fund
IPO All
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 71
commodity, There are 36 people who are investing in future
and option, There are 28 people who are investing in mutual
fund, There are 28 people who are investing in IPO, There
are 4 people who are investing in all the segments.
4.6. Age and Different Segments
Table 5 Age and Different Segment Wise Classification of
Investors
Age Equity Commodity
F &
O
Mutual
Fund
IPO All
Less
than 25
13 5 4 4 3 -
25-35 21 10 6 5 4 3
35-45 33 19 17 9 13 1
Above
45
23 27 7 10 8 -
Total 90 61 36 28 28 4
Figure 6 Age and Different Segment Wise Classification of
Investors
4.6.1. Interpretation
Above table shows relationship between age of individual
and investment in different segment in stock market. People
who are between ages of 35-45 mostly are investing in
equity. People who are of more than age of 45 mostly are
investing in commodity. People who are between the age of
35-35 highest are investing in future and option. In mutual
fund highest investment is made by people who are above 45
years. In IPO highest investment is made by people who
between age group of 35-45.

0
: There is no significant difference in age wise
selection of various segments.

1
: There is significant difference in age wise selection
of various segments.
Table 6 Relationship between Age and Different Segment of Stock
Market
ONE WAY ANOVA
Source of
Variation
SS df MS F F crit
Between
Groups
1139.208 5 227.8417 6.006811 2.772853
Within Groups 682.75 18 37.93056

Total 1821.958 23

Above table shows relationship between age and
different segment of stock market. At 5% level of
significance the above table shows that f table value is less
than f calculated.
F Tabulated < F Calculated i.e. 2.77 < 6.01
So
0
is rejected and
1
is accepted. So there is
significant difference in age wise selection of segment of
investment.
4.7. Education and Different Segments
Table 7 Education and Different Segment Wise Classification of Investors
Education Equity Commodity Future And Option Mutual Fund IPO All
Undergraduate 27 22 11 7 5 -
Graduate 41 23 14 11 11 1
Post Graduate 13 12 5 6 8 3
Professional Degree 9 4 6 4 4 -
Total 90 61 36 28 28 4


Figure 7 Education and Different Segment Wise Classification of
Investors

4.7.1. Interpretation
People who are undergraduates mostly are investing in
equity. In commodity mostly graduates and undergraduates
are investing. In future and option mostly graduates are
investing. In mutual fund and IPO all education group are
investing.

0
: There is no significant difference in education wise
selection of segments.

1
: There is significant difference in education wise
selection of segments.






0
5
10
15
20
25
30
35
Less than 25 25-35 35-45 Above 45
0
5
10
15
20
25
30
35
40
45
undergraduate graduate Post graduate Professional degree
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 72
Table 8 Relationship between Education and Different Segment of
Stock Market
ONE WAY ANOVA
Source of
Variation
SS df MS F F crit
Between
Groups
1133.208333 5 226.642 4.10521 2.77285
Within
Groups
993.75 18 55.2083

Total 2126.958333 23

The above table shows relationship between education
and different segment of stock market. At 5% level of
significance above table show that F table value is less than F
calculated value.
F Tabulated <F Calculated i.e. 2.77 <4.11
So,

is rejected and

is accepted. Hence, there is

significant difference in education wise selection of
segments.
4.8. Occupation and Different Segments
Table 9 Occupation and Different Segment Wise Classification of
Investors
Occupation Equity Commodity
F. &
O.
M.
F.
IPO All
Businessman 56 31 14 10 9 2
Non-
Government
Employee
17 9 6 7 7 2
Professional 12 11 11 9 7 -
Government
Employee
5 9 5 2 4 -
Any Other - 1 - - 1 -
Total 90 61 36 28 28 4

Figure 8 Occupation and Different Segment Wise Classification of
Investors



4.8.1. Interpretation
In equity mostly businessmen are investing. In commodity
and future and option all segments are investing but the
highest investment is made by businessmen only. In mutual
fund and IPO all segment are investing equally.

: There is no significant difference in occupation wise

selection of segments.

: There is significant difference in occupation wise

selection of segments.
Table 10 Relationship between Occupation and Different Segment
of Stock Market
ONE WAY ANOVA
Source of
Variation
SS df MS F F crit
Between
Groups
1352.533 4 338.1333 3.72585 2.75871
Within
Groups
2268.833 25 90.75333

Total 3621.367 29

The above table shows relationship between occupation
and different segment of stock market. At 5% level of
significance above table show that F table value is greater
than F calculated. i.e. F calculated >F tabulated 3.725 >
2.759. So,

is accepted. There is significant difference in

occupation wise selection of segments.
4.9. Education and Tendency of Investment in Equity
Table 11 Education and Tendency Wise Classification of Investors
Tendency of Investment
Total
Education
Intra
Day
Positional
Long
Term
Any
Other
Under Graduate 28 11 8 1 48
Graduate 35 7 18 2 62
Post Graduate 8 9 11 0 28
Professional
Degree
3 1 8 0
12
Total 74 28 45 3 150

Figure 9 Education and Tendency Wise Classification of Investors


0
20
40
60
Businessman Non-Government Employee
Professional Government Employee
Any Other
0
20
40
60
80
Under Graduate Graduate
Post Graduate Professional Degree
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 73
4.9.1. Interpretation
People who are undergraduate in that 28 are trading intraday,
11 are trading positional, 8 are trading long term, 1 in any
other. People who are graduate in that 35 are trading intraday
and it is the highest numbers of people who are trading in
intraday, 7 are trading positional, 18 are trading long term, 2
in any other. People who are post graduate in that 8 are
trading intraday, 9 are trading positional, 11 are trading long
term. Among professionals in that 3 are trading intraday, 1
investor is trading positional and 8 investors are trading long
term.

0
: There is no significant difference education wise
selection of tendency in equity.

1
: There is significant difference between education
wise selection of tendency in equity.
Table 12 Education and Tendency in Equity
ONE WAY ANOVA
Source of
Variation
SS df MS F F crit
Between
Groups
3198.5 4 799.625 5.238862 3.055568
Within
Groups
2289.5 15 152.6333

Total 5488 19

Above table shows education and tendency in equity. At
5% level of significance above table shows that F table value
is more than F calculated value.
F calculated > F tabulated 5.238 > 3.055. So,
0
is
rejected. That means there is significant difference in
education wise selection of tendency for investment.
V. FINDINGS OF THE STUDY
People whose age is less than 25 years out of them
only few persons are investing less than 1000. People
whose age is between 35-45 years out of them mostly
are investing between 1000 to 10000.
People whose age is more than 45 years out of them
most of are investing online. In age group of less than
25 years only 6 persons are investing through broking
company advice and it is the lowest number compare
to any other group.
People who are graduates in that 20 are trading
intraday and it is the highest numbers of people who
are trading in intraday, 6 are trading positional, 18 are
trading long term, 1 in any other.
People who are graduate 41 are investing online 20 are
investing through broking companys advice in these
group highest number of people are investing in online
and offline both.
There are 59 businessmen who are trading online and
it is the highest number of people compared to any
other occupation. 22 businessmen are taking advice
from broking companies.
There are 26 businessmen trading intraday and 11
businessmen are trading positional, 23 businessmen
are trading in long-run, 2 businessmen trading in other
way. Most of the businessmen are trading intraday and
it is the highest number of people trading intraday.
People whose income is between 15000 to 25000 out
of them 7 are investing less than 1000, 36 are
investing between 1000 to 10000, only 1 invest
between 10000 to 15000 and 2 are investing more than
15000.
VI. CONCLUSION
Most of the investors are very sensitive about safety of their
investment. They want more safety and reliability. Current
trend and easy access is not affected the investor as much as
safety and reliability. Most of the earning people invest their
income up to different level in any sector, so investment
company have also very much scope of gaining business.
Equity market is also popular among investors due to higher
return, but due to uncertainty and lack of proper knowledge
investors do not invest in that sector. But investors who have
proper knowledge and willingness to take risk up to some
extent are investing in Equity market. Banks interest rate is
also decreasing since last few years so, investors move
towards other avenues like mutual fund, bond, equity market
and others like land, gold, building etc. So, final conclusion
on part is that investors of Jamnagar city are investing their
money with the balance of safety, reliability and return on
investment.
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ISSN: 2321 242X 2013 | Published by The Standard International Journals (The SIJ) 74
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www.mairec.org/IJ RFM/Feb2012/21.pdf

Dr. Kaushal A. Bhatt is an Assistant
Professor at Center for Global Business
Study, Gujarat Technological University,
Ahmedabad, Gujarat. He has acquired
Doctorate of Philosophy (Ph. D.) from
Department of Commerce and Business
Administration, Saurashtra University,
Rajkot. His area of research is Finance. He
has already published more than 13 research
papers in National and International J ournals. He has participated
and presented empirical research papers in 8 International
Conference and 10 National Conferences. He is life member of All
India Management Scholar (AIMS), UK, Indian Accounting
Association and Indian Commerce Association, Mumbai. He is also
an eminent reviewer and member of editorial board for International
J ournal of Advanced Research in Management and Social Sciences,
United Kingdom (UK), Emeralds Managerial Finance, United
States (US) and Standard International J ournal, India.