Why Pirelli
Pioneering innovation to stay ahead of the game.
This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.
Pirelli's history
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With over 40 years of experience in the Premium and Prestige segment, Pirelli is a Pure Consumer Tyre Company with a particular focus on the High Value tyre market. Pirelli is constantly engaged in the development of innovative products to address the most specific mobility needs of the final Consumer, such as Specialty and Super Specialty tyres.
Technological innovation
Global production and sales structure
- 18 factories located in 12 countries.
- Production capacity in 2022 of 74 million car tyres.
- Points of sale in over 160 countries (around 20,000 in 2022), an extensive and growing sales network that brings Pirelli even closer to its customers.
