Press releases

press release

New York, October 28, 2024 – Pirelli has completed its range of tires for Ferrari supercars with the introduction of the new Cinturato P7 developed for the iconic Ferrari GTO. This tire made its debut on the road in October during the GTO Legacy Tour 2024, adding to Pirelli's comprehensive line-up of tailor-made Ferrari tires. This includes the recently-developed tires of the P Zero range for the Ferrari Enzo, as well as the tires already available for other renowned Ferrari supercars: the F40, F50, LaFerrari, and LaFerrari Aperta.

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New York, October 23, 2024 – Pirelli North America announces the launch of its brand-new Scorpion XTM line, designed to meet the demands of electric, plug-in hybrid, and internal combustion engine trucks and off-road vehicles. The Scorpion line has been iconic for Pirelli, especially in the SUV segment, where it has built a reputation for balancing performance and comfort. With the introduction of the XTM, Pirelli is taking this legacy to the next level by pushing the Scorpion family to its extreme. The XTM is designed to deliver outstanding off-road capability, specifically engineered to meet the rugged demands of all-terrain driving, making it the ultimate tire for those seeking adventure on any surface. The "XTM" stands for Extreme performance, featuring aggressive styling, and advanced technology that cater to the evolving needs of today’s truck and off-road enthusiasts. Designed to meet the needs of North American drivers, the Scorpion XTM is engineered for the most demanding environments, including snowy conditions, thanks to its 3-Peak Mountain Snowflake rating for winter performance.

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Abstatt, Stuttgart, 10th September 2024 – Pirelli and Bosch have signed a joint development agreement. It aims at jointly creating new software-based solutions and driving functions thanks to sensors integrated into tires, also known as in-tire sensors. For drivers, this means greater control, comfort, and sustainability, as well as improved driving dynamics. Bosch and Pirelli share the vision of working long term and have the intention to explore together enhanced tire signal computing logic as potential input for enhanced vehicle dynamic controllers.

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New York, September 4, 2024. Pirelli has obtained over 500 homologations for its Elect tires since their launch in 2019. These tires include a package of technologies that enhance the specificities of electric and plug-in hybrid cars. This milestone confirms the company's leadership in the EV segment with 7 out of 10 Premium and Prestige car manufacturers choosing Pirelli tires developed for BEVs and PHEVs¹.

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press release

Milan, July 29th, 2024. Pirelli launches the new P Zero MS™, a high-performance all-season tire designed for premium and prestige carmakers that require effective year-round original equipment for their cars. The new product is part of Pirelli's UHP all-season tire offering, alongside the Scorpion MS™ launched last year, which is dedicated to the latest generation of SUVs. Several carmakers have already chosen the P Zero MS™ for some models, including Audi for the new A4 and A6 e-tron. Among the main qualities of the new P Zero MS™ are cornering grip on both dry and wet surfaces, particular resistance to hydroplaning, and high mileage as required by customers in North America, the main destination market for the product.

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New York, June 27, 2024 – Pirelli celebrates the triumphant performance of the F-150 Lightning SuperTruck at the renowned Pikes Peak International Hill Climb. Equipped with Pirelli’s high-performance P Zero tires, the electric super truck has been crowned the 'King of the Mountain,' showcasing the exceptional capabilities and engineering prowess of both the vehicle and Pirelli's tire technology.

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Milan, June 20 2024. The teamwork between Pirelli and Porsche has resulted in four sporty tires for the Stuttgart manufacturer’s emblematic 911: P Zero Trofeo RS and P Zero Corsa for the Porsche 911 GT3 RS, as well as P Zero Trofeo R and P Zero Corsa for the 911 GT3. These new tires have all been specifically designed to offer pleasant driving on the road as well as on the track. Among them, the P Zero Trofeo RS – the most performance-orientated product in the Pirelli range – has just been judged the best street-legal semi-slick tire for track driving by German magazine Auto Bild Sportscars, which recently compared several tires on a 911 GT3 RS.

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Milan-Munich, June 5th 2024 – Pirelli and the BMW Group have worked together to unveil new 20-inch P Zero Winter 2 tires for the BMW 7 Series which focus on range capabilities, thanks to its “A class” European labelling for rolling resistance. This collaborative effort sets a new benchmark especially for all-electric vehicle tires, offering drivers an exceptional driving experience with extended range, uncompromised comfort, and outstanding performance in winter conditions on different surfaces

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Milan, June 4, 2024. Pirelli takes centre stage at The Tire Cologne 2024 – the most important tire show in Europe – featuring advanced technology and a strong commitment to sustainability.