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How AppAgent doubled its team while using Pipedrive

AppAgent is an agency that provides creative and marketing services to companies that develop mobile apps and games, either as their whole offering or as part of it.

Focusing on a strategic approach, AppAgent provides everything that its clients need for app growth, drilling down to the core fundamentals, such as the client’s main USP, the way their users engage with the app and the main motivations behind their use of the app.

  • Industry: Agency
  • Location: The Czech Republic
  • Key feature: Automations
AppAgent and Pipedrive Case Study

2x

Doubled the number of employees from 15 to 30

5

Apps that are integrated with Pipedrive

The problem AppAgent faced

Before implementing Pipedrive, AppAgent lacked three key assets.

  1. A centralized database to house all its contact and deal information, which was instead siloed and duplicated across the system, leading to conflicts.

  2. A clear sales pipeline, so AppAgent couldn’t monitor its clients’ progress through the deal process, meaning that it was unclear how many deals were in the pipeline at any one time.

  3. Reporting features, meaning that very few insights were pulled from the sales process.

During Covid, I think there were a couple of problems, so it was a slower time. We started using Pipedrive in the middle of the Covid era and since then we’ve started to grow.
NS

Nenad StevanovicBusiness Development Manager, AppAgent

How Pipedrive provides a solution

Since AppAgent adopted Pipedrive two years ago, the company has grown with the software, having found that many pain points eased thanks to Pipedrive’s features.

With a cloud-based centralized contact and deal database, Pipedrive has brought continuity to AppAgent’s data, providing a single source of truth that eliminates siloing of important information and potential data conflicts.

The intuitive sales pipeline allows AppAgent to see exactly where every deal is in the funnel, making it much easier to monitor deals as they progress through each pipeline stage.

It also enables better data analysis, with reports offering insights into KPIs such as total pipeline value, as well as highlighting recent trends in client behavior.

Pipedrive also automates activity reminders so that opportunities to follow up with clients and receive feedback are never missed.

We have two reminders: activities that will happen 30 days and 90 days after the deal is won, where part of my job is to do a review with the client of how happy they are with our services, so I get the reminder after 30 and 90 days of signing the contract for a follow-up.
Since we began using Pipedrive we’ve doubled our number of employees from 15 to 30. Revenue has improved a lot since then too.
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Nenad StevanovicBusiness Development Manager, AppAgent

AppAgent’s unique way of using Pipedrive

Business Development Manager Nenad Stevanovic has improved AppAgent’s sales workflow with the help of Pipedrive features including email templates, activity scheduling and automations.

AppAgent’s software stack is also fully integrated, so he can manage everything in one place.

The key tools that the team has integrated Pipedrive with include:

  • Gravity Forms to capture lead data from its website and integrations

  • Dealbot for Slack to enable easy team communication

  • Surfe to keep contact email addresses up to date using LinkedIn

Nenad has also synced Pipedrive with other tools to better manage automations and leads.

I’m very grateful for the automations. I like how they work for me and I’m planning to create more workflows in the future.
So far, what I love about Pipedrive is the simplicity. It’s a fast tool, everything looks very nice and it’s easy to organize yourself inside it.
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Nenad StevanovicBusiness Development Manager, AppAgent

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