Piaget Andy Warhol watch
Andy Warhol (1928-1987), artist and cultural icon, owned no less than seven Piaget watches. But the watch that he is most associated with is the era-defining Beta21 movement, previously named the Black Tie watch. Now, thanks to an official new collaboration under license with The Andy Warhol Foundation for the Visual Arts, the timepiece is formally renamed as: the Andy Warhol watch.
Reimagining an icon
The Piaget Andy Warhol watch debuts a new design interpretation, featuring a stunning Clou de Paris pattern on the case and a powerful blue meteorite dial. A new chapter and identity for this collector cult favourite.
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Andy Warhol and Piaget
In 1973, Andy Warhol acquired his Piaget Black Tie watch, adding to the six other Piaget timepieces that he owned (four of which are today part of Piaget’s Private Collection).
Having met Yves Piaget in 1979 in New York, Andy Warhol became a regular member of the Piaget Society. Travelling to glamorous events hosted in New York and Palm Beach, the pair were also frequently spotted among the beau monde at the likes of Studio 54 and Chez Régine.
“They always say that time changes things, but you actually have to change them yourself.” - Andy Warhol
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Infinitely Personal
The Andy Warhol watch grew and became one of the most coveted and collectible luxury timepieces today. For the new Andy Warhol watch, clients will be offered personalization possibilities with a host of customisation options, from different dial materials to leather strap colors.
About The Andy Warhol Foundation for the Visual Arts, Inc.
As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed nearly $300 million in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. www.warholfoundation.org.
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