FW24 Preco Campaign

Big and small, high and low. Our latest campaign by Juergen Teller explores the scales and proportions of the FW24 precollection.





Points of view defining perceptions, perceptions drawing silhouettes
An ever-evolving cast

This season's campaign features Alison Oliver, Archie Madekwe, Daniel Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake













FW24 precollection

Poses and situations reflect and augment the lines of the FW24 precollection: a mix of cropped and stretched out shapes, outsized bows, and sculptural draping, with new editions of iconic bags including the Flamenco Purse, Squeeze, Puzzle, and Hammock.