New! Generative AI is bringing even more growth to Amazon Sellers through improved images, detail pages, and advertising and - new today - generated video.
Creating ads, especially video ads, can be a real headache - it's often expensive, time-consuming, and requires skills that not everyone has. That's why we've developed a set of AI tools to help out.
Our latest addition is a Video Generator. It's pretty straightforward: you give it a product image, and it creates a video ad. We've designed it to be quick - it only takes a few minutes - and it doesn't cost extra to use. We think this could be particularly useful for smaller businesses that might not have the resources for full-scale video production.
We've seen that high-quality ads, especially video ads, can make a big difference in how well products sell. Customers today expect engaging, informative content when they're shopping online. Good video ads can show a product in action, highlight its features, and help customers imagine using it themselves. This often leads to better conversion rates - people are more likely to buy when they can see a product clearly demonstrated.
The new Video Generator is part of a bigger picture (pun intended). It started with our Image Generator, which helps place products in relevant settings - like showing a toaster in a kitchen instead of just against a white background - to make images and ads more engaging. A few other examples...
🌠 We added a new feature called Live Image (shown below), which adds dynamic movement to static images, which makes them much more eye catching when customers are scrolling their feeds.
🏞️ Image Generator can also take existing ads and adapt them for different formats, sizes, and locations (in-store, streaming, social, Amazon, etc). The tool can even translate text while keeping the overall look and feel of the brand consistent. This is great for businesses looking to reach customers in different countries without having to redesign their ads from scratch.
💫 We're seeing these tools make a real difference. Smaller businesses are creating ads that look professional without breaking the bank. Larger companies are using them to produce more variations of their ads, which helps use existing investments to find what works best.
Looking ahead, we're going to keep improving these AI tools. Our goal is to make advertising more accessible and effective for all kinds of businesses. We think this technology has the potential to change how ads are made, giving more businesses the chance to reach their customers in new and interesting ways, wherever those customers might be shopping.
Really exciting. Link to more information in the comments.