Lodha aimed to launch a high-impact brand campaign via premium channels to reach high-net-worth clientele. 🤝 In partnership with Microsoft Advertising, InMobi, and iProspect, the campaign’s objective was to leverage the medium to maximize awareness among the right demographics that would best resonate with the Lodha brand. See below for results! #MSASuccessStories
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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We understand the importance of connecting with your audience at the right moment through strategic and creative messaging. Hear from Carly Morris of #MicrosoftAdvertising on how our omnichannel capabilities can empower businesses to harness audience intelligence to ensure that your message resonates effectively. To discover how our innovative solutions can elevate your marketing strategy and garner meaningful connections with your audience, reach out to your contact at Microsoft Advertising.
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AI, especially #generativeAI, is revolutionizing marketing by delivering personalized experiences in real-time. Jim Egan, SVP of Business Development at Integral Ad Science, highlights the importance of measuring success through performance and using AI to optimize media spend, boost, engagement, and drive higher conversion rates without sacrificing quality. Discover how advancements in AI are helping advertisers achieve scalable and measurable omnichannel strategies in our Beet.TV series "Personalization in the Age of AI": https://lnkd.in/ewf5u3jD
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You know what #cyber5 season means...higher search volume and boosted sales ⬆️. Let us know what you're hoping to accomplish with your Microsoft Advertising campaigns in the comments below 🤔
🛎️ Major poll alert!
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Dive into the latest insights from Nicole Prior on how brands can drive engagement and growth through omnichannel advertising. 🎯 Target High-Value Audiences 📺📱 Embrace Omnichannel 💡 Leverage AI and 🎮 Gaming Audiences Check out the full article with Mi3Australia: https://lnkd.in/e7pHrEqz
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Celebrating #SmallBusinessSaturday here at #MicrosoftAdvertising! We've made investments to empower SMB's to exceed their business objectives. 🤳 Reach out to your contact to find out more information.
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🎊 WOW. What a great time we had at the 9th annual Microsoft Advertising Awards in the Americas last week! A huge congratulations to all our Americas winners. We were beyond thrilled to be back together and celebrating the achievements of our partners in-person. Socius Marketing EssenceMediacom dentsu Logical Position C-4 Analytics, LLC Assembly Global Meet Rise Publicis Groupe GroupM Hibu DuckDuckGo. We are looking forward to our last two events in Sydney and Amsterdam next week and where we will be announcing the award winners ✅ . Comment below if we will be seeing you there 👀 #PartnerAwards2024
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🛍️ According to the Microsoft Gifting Survey May 2024, holiday shoppers are scrolling online to buy their gifts—are your #ads meeting them there? 📲 Performance Max campaigns use our industry-leading #AI to deliver the right ad creative to the right person, helping you reach your intended audience where they will actually shop. Read our latest blog post on our holiday insights: https://lnkd.in/gKi2rPv2
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By unlocking new potentials, Deutsche Postbank Group reached previously inaccessible audiences! They achieved a significant number of cost-effective conversions at a lower cost-per-click (CPC) than other channels by blending search and multimedia ads. Full results here: https://lnkd.in/egcE43Pk #MSASuccessStories
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